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Google has announced that with the help of AI, it blocked 1.75 million apps that violated its policies in 2025, significantly down from 2.36 million in 2024. The lower numbers this year, it said, are because its "AI-powered, multi-layer protections" are deterring bad actors from even trying to publish bad apps.
Google said it now runs more than 10,000 safety checks on every app and continues to recheck them after they're published. Its use of the latest generative AI models helps human reviewers discover malicious patterns more quickly, it added. The company also blocked 160 million spam ratings, preventing an average 0.5-star rating drop for apps targeted by review bombing. Finally, Google stopped 255,000 apps from gaining excessive access to sensitive user data in 2025, down from 1.3 million the year before.
Meanwhile, Google Play Protect, the company's Android defense system, sniffed out over 27 million new malicious apps, either warning users or preventing them from running. The company added that Play Protect's enhanced fraud protection now covers 2.8 billion Android devices in 185 markets and blocked 266 million risky "side-loading" installation attempts.
"Initiatives like developer verification, mandatory pre-review checks, and testing requirements have raised the bar for the Google Play ecosystem, significantly reducing the paths for bad actors to enter," the company said its blog. "This year, we'll continue to invest in AI-driven defenses to stay ahead of emerging threats and equip Android developers with the tools they need to build apps safely."
Google has steadfastly justified its relatively high fees on app purchases and subscriptions by touting its investments in app safety. However, its Play store has been under pressure from regulators in Europe a
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