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Major product announcements from Apple are happening even before its big Wednesday event.
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EVENTS Genealogy's Star: RootsTech is here: what to know. "It is a hybrid event. The online experience is free and includes over 200 new sessions in 26 languages. The in-person event offers […]
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Apple has scheduled a product launch event, dubbed an "Apple Experience", for March 4 at 9AM ET. The company is reportedly holding this event in NYC, London and Shanghai.
Everyone loves shiny new products, so what can we expect to see at Apple's first launch event of 2026? We don't know anything for certain, but we have plenty of educated guesses that have been sourced from industry reports and speculation from analysts.
Editor's Note (on March 2 at 9:45AM ET): Apple has officially announced the iPhone 17e and iPad Air (M4). It's expected to continue to unveil new hardware in the following days, per the rest of this article.
Budget-friendly MacBook
There have been rumors swirling that Apple is preparing to launch a cheaper alternative to the MacBook Air. Bloomberg reported on this all the way back in November. Industry rumors indicate that Apple will be stuffing this laptop with an iPhone processor, the A18 Pro, to keep the price down.
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