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 Apple is apparently working on a Siri chatbot that will rival Claude, Gemini, and ChatGPT, and Apple is aiming to debut it in less than six months when iOS 27 is unveiled at WWDC. Bloomberg shared details on the chatbot earlier today, but there was one major question unanswered: what will Apple charge?
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It's cheaper than buying the game and console separately, but Nintendo recently confirmed there won't be any future restocks.
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 Best Buy kicked off a new Winter Sale this week, with notable markdowns on Apple devices, TVs, headphones and speakers, monitors, appliances, and much more. This sale is set to last through January 19, and you don't need to be a My Best Buy Plus or Total member to see the deals.
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Let's start with the coolest thing about this cable: it's retractable. That's right. It's tiny and compact when you aren't using it, then stretches out to a maximum length of 6.6 feet. Or you can use it at one of its many preset lengths: 1.9 feet, 3.1 feet, 4.1 feet, 4.9 feet, 5.7 feet, and 6.2 feet. Just tug on it when you're done and it rolls back onto itself.
It's fast, too, providing up to 100W of power. With a proper 100W charging block, you can fast-charge your phone, tablet, laptop, earbuds, or whatever else in mere minutes rather than hours. That makes it perfectly versatile for so many device types and it'll serve you well for many years to come.
What's not to love about this nifty little accessory? Grab this retractable 100W Baseus USB-C cable for $15.19 before this deal goes away! This is, by the way, the cheapest price it's ever been. Nice!
It's fast, it's retractable, and it's never been cheaper beforeGet this nifty USB-C cable on Amazon
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First, the news: In its announcement that the Brad Pitt blockbuster F1: The Movie will make its debut on Apple TV in December, Apple casually noted that as of now, Apple TV isn't Apple TV anymore.
"Apple TV is now simply Apple TV, with a vibrant new identity," Apple's press release reads. What's the new identity, you ask? Aside from a new and multicolor Apple TV logo, that's hard to say.
Those of us who follow the streaming industry greeted the news with furrowed brows. So Apple TV the streaming service is now on Apple TV, the streaming box? Isn't that kind of confusing? Yes, the Apple TV streaming player is officially known as "Apple TV 4K," but still.
Well, it's details like the " " and the "4K" that cause headaches when it comes to clear and consistent branding, and the truth is most folks haven't bothered with the "plus" for a long time. Severance, The Studio, The Morning Show, Ted Lasso—those are all Apple TV shows, according to everyday streamers.
Sometimes, simplicity and familiarity are best. Take HBO Max, which went through a three-year-old rebranding drama that saw the service renamed as "Max," a change that was mainly driven by the now-unraveling alliance between the former WarnerMedia and Discovery.
Warner Bros. Discovery likely spent a fortune trying to get the Max branding to stick, but most subscribers just kept calling it HBO Max. Finally, the entertainment giant stopped swimming against the ti
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The appeal of promising network technologies can be jaded by pressure to adopt untested ideas. When I look over the comments I've gotten from enterprise technologists this year, one thing that stands out is that almost three-quarters of them said that entrenched views held by company executives is a "significant problem" for them in sustaining their network and IT operations.
"Every story that comes out gets me a meeting in the board room to debunk a silly idea," one CIO said. I've seen that problem in my own career and so I sympathize, but is there anything that tech experts can do about it? How do you debunk the "big hype" of the moment?
For starters, don't be too dismissive. Technologists agree that a dismissive response to hype cited by senior management is always a bad idea. In fact, the opening comment that most technologists suggested is "I agree there's real potential there, but I think there are some near-term issues that need to be resolved before we could commit to it." The second-most-cited opening is "I've already launched a study of that, and I'll report back to you when it's complete." There's usually a grain (yeah, often a small grain) of truth underneath the hype pile, and the best approach is to acknowledge it somehow and play for time. Hype waves are like the tides; they come in and they go out, and many times management will move on.
To read this article in full, please click here
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