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 NurPhoto via Getty Images
Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of products that range from phones and computers to refrigerators to AI assistants and rolling robots. But for CES 2026, the company is shaking up the schedule a bit: Instead of its longtime midday Monday press conference position, the Korean giant will front-run the entire show with a Sunday night presentation.
Samsung has already given a few hints as to what's on the agenda, but what we're really hoping to see is an update on the Ballie robot — a star of previous CES presentations that ostensibly missed its previously promised 2025 release date.
How to watch Samsung's "The First Look" presentation at CES 2026
The event will stream live from the Wynn Hotel in Las Vegas on Sunday, January 4 at 10PM ET. There are several ways to tune in: you can watch via the
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CES is the biggest tech convention in the world, and it's been happening since 1967. During its nearly 60-year run, the show has often been the first place where essential devices are introduced, moving from expensive concepts to household necessities. Take a tour through tech history today.
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