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In his newsletter over the weekend, Bloomberg's Mark Gurman said Apple was likely to announce at least some but possibly not all of the following products between March 2 and March 4: the iPhone 17e, MacBook Pros, MacBook Airs, updated entry-level iPad and iPad Air models, and a lower-cost MacBook with an iPhone chip.
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Devices have been flying out of Cupertino the past three days, and everything's up for preorder now. Here's what's new.
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Apple today seeded revised third betas of the upcoming iOS 26.4 and iPadOS 26.4 updates to developers for testing purposes, with the software coming three days after Apple provided the initial beta to developers. Apple has also released a new version of iOS 26.4 and iPadOS 26.4 for public beta testers.
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Apple does not advertise RAM amounts in iPhones, but MacRumors has confirmed this information through Apple's developer tool Xcode.
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Apple quietly updated Mac Studio configuration options this week, removing the 512GB memory upgrade. As of yesterday, there is no option to purchase a ?Mac Studio? with 512GB RAM, with the machine now maxing out at 256GB.
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Apple's first-generation AirTag 4-Pack has dropped to $64.00 this week on Amazon, down from the original price of $99.00. Free shipping options have a delivery estimate around March 10, while Prime members should be able to get it delivered a few days sooner.
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Apple this week unveiled seven products, ranging from the iPhone 17e to the MacBook Neo, but new Apple TV and HomePod mini models were not among them.
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Apple's new MacBook Neo could help the company grow notebook shipments by nearly 8% this year, even as the broader laptop market faces a hefty downturn, according to a new report from TrendForce.
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Apple is looking to gain a foothold in the more budget-friendly end of the laptop market with the MacBook Neo. The system starts at $599, which is darn inexpensive for an Apple laptop — it even has the same starting price as the M4 iPad Air.
As such, the MacBook Neo should help Apple compete with cheap Windows laptops and Chromebooks. Pricing it at $499 for educational use won't exactly hurt either.
Apple is really lowering the cost of entry for those looking to pick up a new MacBook here. The base MacBook Neo costs $500 less than the cheapest M5 MacBook Air, which is now officially Apple's midrange laptop.
Of course, there are a lot of tradeoffs you'll make by opting for a MacBook Neo instead of a MacBook Air. If you're curious about all the differences between the Neo and the base 13.6-inch Air (and perhaps what you'll be foregoing if go you with the cheaper option), we've got you covered.
MacBook Neo vs. MacBook Air exteriors
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The MacBook Neo is now Apple's entry-level MacBook, undercutting the MacBook Air by $500. To deliver such a dramatically lower price, the MacBook Neo has a significant number of tradeoffs. Here's everything that's different between the two devices.
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