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When Argentina lost the World Cup final, the beer brand pulled the trigger on a pre-built campaign 20 years in the making. Here is how marketers can plan for real-time relevance.
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Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, "quest"-based consumer experiences. Hosted on Acast. See acast.com/privacy for more information.
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