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NEW RESOURCES Moldova 1: One in five Moldovan WWII soldiers died; online database lists the missing. "The National Archives Agency has made a significant digital collection available to the public, containing the […]
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Nigel Williams-Lucas, director of Information Technology at Maryland-based footwear retailer DTLR, faced a challenge that most IT execs will recognize: the business was pushing hard on digital transformation, and the IT infrastructure was struggling to keep pace.
Store managers were seeking better data analytics and business intelligence from backend systems like inventory and sales. The business wanted IT systems to support customers ordering online and picking up at a physical store within two hours.
The network needed to securely support real-time, bandwidth-intensive IP security cameras. And Williams-Lucas wanted to roll out beaconing technology, in which the network gathers information about customer in-store activity via Bluetooth or Wi-Fi, and can send discount offers to a customer's phone based on where they are in the store and what they appear to be interested in.
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Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks. Marketers are conflicted between wanting the company's data and fearing it as a competitor.
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