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 This week was Apple launch week, and we're already seeing solid markdowns on the new M4 iPad Air, M5 MacBook Air, and more. Additionally, below you'll find deals on AirPods 4 with Active Noise Cancellation and Apple Watch Series 11.
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On this week's episode of The MacRumors Show, we discuss first impressions of the MacBook Neo, Studio Display XDR, and iPhone 17e.
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Here's what to know if you pay to remove ads on Prime Video.
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It's hard to believe that it's been almost four years since Apple gave the MacBook Air a serious glow-up. The 2022 model was a total redesign that bumped its performance with the M2 chip and also improved a number of key components. It was also the first MacBook Air to drop the signature tapered design, and Apple added a 15-inch model one year later to boot. Since then, Apple's primarily focused on making sure it has a new chip every year — we're already up to the M5, if you can believe it.
As such, the latest MacBook Air is an expected update that doesn't change the game. Not that it needed changing: it's been our favorite ultraportable laptop for years now. But the Air's place in Apple's lineup has changed with the simultaneous introduction of the $599 MacBook Neo. And unfortunately, Apple didn't keep the $999 price that last year's M4 MacBook Air hit; it's back up to $1,099, the same price as the M2 and M3 models. Now that there's the new, inexpensive MacBook Neo out there, who is the MacBook Air for? While I haven't used the Neo yet, I'm pretty comfortable answering that question: it's still for almost anyone.
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 For this week's giveaway, we've teamed up with Lululook to offer MacRumors readers a chance to win an iPhone 17 Pro and a 25W Qi2.2 3-in-1 Charger from Lululook to go along with it.
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Airline ticket prices are already rising, but an extended crisis in Iran could have bigger effects on the global travel industry.
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Amazon is raising the price of its ad-free Prime Video subscription and locking 4K UHD streaming behind this new tier. Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month, up from $3 per month.
For that extra $2, you get a download capacity increase from 25 to 100, and you can now run five streams concurrently instead of three. Whether those "Ultra" upgrades are worth the $24 annual hike will probably depend on how many boxsets you like to plough through on a long flight, or how many devices are using your Prime Video account.
The changes are most galling for Prime members who automatically qualify for Prime Video with ads through their membership, as Amazon has decided to remove 4K streaming from the standard tier. That means that, despite already paying $15 per month or $139 per year for Amazon Prime, you'll be stuck with 1080p shows and movies unless you sign up to Prime Video Ultra.
Amazon has thrown in Dolby Vision support for the first time, as well as upping the concurrent stream and download count on its free tier as well, but you're losing the privilege of UHD content that has been available to all Prime Video members for years. Dolby Atmos remains exclusive to the $5 tier too.
Amazon is the latest streamer to put its prices up, following similar recent hikes to Apple TV,
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Oil prices have spiked thanks to the "largest global oil supply chain interruption in history." Read how to keep your home warm without going broke.
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 Sonos today launched two new speakers, the Sonos Play and the Sonos Era 100 SL. Sonos says that the additions to its lineup "reflect a renewed focus on strengthening the Sonos system" after a disastrous 2024 app redesign damaged customer trust.
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I really don't know how Apple did it. The MacBook Neo is a $600 laptop that doesn't feel like an afterthought, which is a curse that has befallen so many cheap Windows notebooks. Sure, it has a slower A-series processor and it's limited to 8GB of RAM. But the MacBook Neo still feels as deeply considered as Apple's most premium hardware. Its screen, trackpad and overall usability is so far ahead of the competition, every Windows PC maker, including Microsoft, should be ashamed.
I've argued that a cheap MacBook could be the best for Apple to peel away Windows users, and after spending almost a week with the Neo, I'm convinced it will do just that. It's just fast enough to handle basic productivity work. It's sturdy enough to be tortured by kids in classrooms. And you really can't beat its $599 starting price. Once Windows users learn it's not that hard to switch to macOS, Apple will likely have another hit on its hands.
What's so Neo about this MacBook?
I'll admit, I laughed at the MacBook Neo's name at first. It really does feel like a desperately hip name ASUS or Acer would slap onto their machines (in fact, Acer is doing so right now), rather than something Apple would even consider. But the Neo name is more than just a dated reference to the Matrix — it's also a clear signal that this is a new
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