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 Back to school deals kicked off this week, with Best Buy's annual sitewide event including some great discounts on Apple products like AirPods Max 2 and MacBook Pro. Below you'll also find a record low price on the AirTag 2 and big savings on Apple Watch Series 11.
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All of the major AI providers want you to use, and ideally stay within, their super apps, and now Microsoft is looking to capture that attention, too.
During an earnings call this week, CEO Satya Nadella confirmed that the tech giant is building a Copilot ‘super app' that will be rolled out this quarter. The new platform will bring together various Copilot tools, including chat, Cowork, long-running Autopilot agents, and the always-on Microsoft Scout, powered by OpenClaw.
Microsoft said the super app will be wired into many of its other governance platforms, including Agent 365, IT Ops, SecOps, FinOps, and business processes. And, it said, CRM and ERP systems will "serve as skills and plug-ins that go into core work."
"You're able to take that enterprise-wide workflow and wire it into the super app," Nadella said, describing it as "the coming together of a new way to work."
With this move, Microsoft will compete with OpenAI's ChatGPT Work, Claude Cowork, and a growing number of others trying to capture as much of a user's workflow as possible. It could prove a strong contender, as everyday Copilot "usage intensity" is at the same level as that of Outlook or Teams, Nadella said, and paid seats now surpass 30 million.
Every model should be ‘swappable'
Even as it builds a super app to bridge workflows, Microsoft is acknowledging enterprise demand for model choice. Customers are making it clear that
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 Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO.
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 Apple's AirTag 2 is available for the all-time low price of $89.00 this week, down from $99.00. This sale is on the 4-Pack of the AirTag 2, and it's a match of the record low price first seen during Prime Day.
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 Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time.
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