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Inc.com
Jun 16, 2026

The UFC Lost $30 Million on Purpose. Here's Why That Bet Could Pay Off for Years
A deliberately unprofitable White House spectacle shows why spending to create cultural gravity—not short-term ROI—can be the most powerful marketing move.



Inc.com
Jun 16, 2026

New Data Reveals America's Best-Quality Fast-Food Burger—and It Costs More Than $12
Even as consumers pull back on their dining budgets, new data reveals that quality is still important.



Inc.com
Jun 16, 2026

Etsy's Anti-Amazon Ad Campaign Might Be Its Smartest Move Yet
The online marketplace is making a case for buying from independent sellers ahead of Amazon's Prime Day.



Inc.com
Jun 16, 2026

Nasdaq Data Just Revealed a Surprising Truth Behind the Recent Surge in New Solo Businesses
A wave of AI-powered founders is reshaping what it means to start a company.



Inc.com
Jun 16, 2026

Think You're Getting an Uber Discount? Here's Why That ‘Crossed-Out' Price Might Be Fake
A new investigation found that nearly 11 percent of Uber and Lyft discounts relied on inflated reference prices, making ordinary fares look like limited-time bargains.



Inc.com
Jun 16, 2026

Why Gen Z and Millennial Money Anxiety Is Quietly Ruining Office Productivity
Money woes are tanking motivation for millions of Americans who feel stuck with poor pay—and a new report shows younger workers are bearing the brunt.



Inc.com
Jun 16, 2026

Renting a 2-Bedroom Home in These 2 States Now Requires a 6-Figure Salary—Here's Why
These two spots have warm weather, stunning beaches, and, according to a new report, extremely high rents. Here's why.



Inc.com
Jun 16, 2026

Want to Improve Your Longevity? This Review of Over 150,000 People Just Upended What We Know About Vitamin D and Calcium
New research found that these supplements provide little protection against falls and broken bones in older adults. 



Inc.com
Jun 16, 2026

Why Gen Z's Intense Disdain for AI in Their Private Lives Matters
They might tolerate algorithms automating entry-level jobs, but new polling shows younger people fiercely reject tech when it comes to human authenticity in romantic relationships.



Inc.com
Jun 16, 2026

Thousands of CEOs Just Admitted AI Hasn't Boosted Productivity. Here's Why They're Wrong
Many CEOs are measuring the wrong thing in the wrong year.



Inc.com
Jun 16, 2026

This 10-Year-Old Bourbon Just Beat Out Every Other American Whiskey in a Major Competition
Results from the 57th annual International Wine and Spirit Competition are officially in.



Inc.com
Jun 16, 2026

How AI Is Exposing Human Values at Scale
Spoiler: AI has no agenda. We do.



Inc.com
Jun 16, 2026

Chewy's CEO Is Chasing ‘Empathy at Scale'
Sumit Singh is betting AI can help the e-tailer get bigger—and better at delighting pet parents.



Inc.com
Jun 16, 2026

McDonald's Just Made a Big Retro Announcement That Offers a Nostalgia Marketing Lesson
Nobody does nostalgia marketing better than McDonald's.



Inc.com
Jun 16, 2026

McDonald's Just Made a Big Retro Announcement, and I Honestly Don't Remember Any of It
Nobody does nostalgia marketing better than McDonald's.



Inc.com
Jun 16, 2026

Stop Confusing Brand Activations With Community Building
Optics get attention. Authenticity gets loyalty.



Inc.com
Jun 16, 2026

The Summer of Lemonade Is Here—and Brands From Poppi to Bero Are Racing to Cash In
First came the Shirley Temple boom. Now, nostalgia-fueled marketing has found a new taste.



Inc.com
Jun 16, 2026

Lived Judgment Is Becoming More Valuable Than Frameworks
Understanding and anticipating consequences can change the equation.



Inc.com
Jun 16, 2026

AI Search May Be Sending You Better Leads Than You Know
The old SEO scoreboard misses how today's highest-intent buyers often make up their minds prior to landing on your site.



Inc.com
Jun 16, 2026

AI Is Changing How Businesses React to Information Faster Than Ever
If you're waiting for the news, you're already late.



Inc.com
Jun 16, 2026

KPMG Sells ‘AI Trust' to Clients—but It Just Pulled Its Own Report Over Alleged AI Hallucinations
The consulting giant advises clients on responsible AI. Its own review process failed to catch claims that several major organizations said were wrong.



Inc.com
Jun 16, 2026

USMNT Coach Mauricio Pochettino Proves Great Teams Are Built on Culture, Not Just Talent
This team looks different because it is.



Inc.com
Jun 16, 2026

Lewis Hamilton's First Ferrari Win Is a Lesson in Borrowed Belief
His win at the Spanish Grand Prix came with a revealing look at resilience and how a comeback actually works.



Inc.com
Jun 16, 2026

Yo, CEOs: This Is What Great Tech Talent Looks Like. Hire It.
Big tech flushed out a lot of great tech talent to make room for AI. Here's how to spot it—and hire it.



Inc.com
Jun 16, 2026

Why ‘Flat Is the New Up' Is the Best Fundraising Advice for Startups Right Now
In these tight financial times, management's job is to get whatever dollars are needed to keep the doors open.



Inc.com
Jun 16, 2026

Even Steve Bannon Agrees With Bernie Sanders on Taxing AI. That's Not the Weirdest Part
AI companies were built on humanity's data—but who gets paid? Bernie Sanders and Steve Bannon oddly agree on one thing: the public may deserve a cut.



Inc.com
Jun 16, 2026

Curiosity Is a Defining Trait of Highly Successful Leaders. Here's How to Develop Yours in 5 Easy Steps
Research has linked curiosity to greater life satisfaction, stronger relationships, and higher achievement at work.



Inc.com
Jun 16, 2026

Forget Grinding: Why Science Says the Best Self-Discipline Is Actually About Love
If you think exceptional self-discipline is all about suffering and denial, I have some interesting research for you.



Inc.com
Jun 16, 2026

LinkedIn Networking Feels Fake Now. Here's What Actually Works in the Age of AI DMs
As AI-powered outreach explodes, the value of genuine, deliberate LinkedIn networking has only increased.



Inc.com
Jun 16, 2026

Rivian CEO RJ Scaringe Warns That the U.S. Isn't Prepared for AI's Impact on This 1 Type of Job
Rivian has just started delivering the R2, a midsized electric SUV designed for the mass market.



Inc.com
Jun 16, 2026

The Smartest Marketing Teams Are Acting Like Media Companies Now
Winning attention today isn't about volume. It's about continuity and narrative.



Inc.com
Jun 16, 2026

Why the U.S.-Iran Peace Deal Just Removed the Last Big Obstacle for AI Stocks
The brakes are off the AI trade now.



Inc.com
Jun 16, 2026

Your Brand Doesn't Need More Content. It Needs a Point of View
Most marketing teams are publishing more than ever and saying less than ever. Here's why that's a problem, and how to fix it.



Inc.com
Jun 16, 2026

The New Winners in 2026 Are Doing the 1 Thing Business Schools Warned Against
The biggest winners today are breaking a core rule of modern strategy. Here's why owning more—not less—is suddenly the smartest move in business.



Inc.com
Jun 16, 2026

The New Winners in 2026 Are Doing the One Thing Business Schools Warned Against
The biggest winners today are breaking a core rule of modern strategy. Here's why owning more—not less—is suddenly the smartest move in business.



Inc.com
Jun 15, 2026

How a Cold LinkedIn Message Gave Cape Verde Its World Cup Hero
When Cape Verde's coach reached out to Roberto Lopes on LinkedIn, the message sat unread for nine months. Then, he tried again. Communications experts say it's a lesson every leader should take note of.



Inc.com
Jun 15, 2026

This Common Vaccine Could Be the Secret to Lowering Your Risk of Cognitive Decline, New Study Finds
New research published by scientists at Brown University's School of Public Health found that a widely available vaccine could be a key tool in fighting dementia.



Inc.com
Jun 15, 2026

Over 500,000 Packages of This Popular Aldi Grocery Item Just Got Recalled: What to Know
The recall, which was voluntarily issued by the manufacturer, is due to an undisclosed additive in one of the retailer's famous side dishes.



Inc.com
Jun 15, 2026

A Single Polymarket Trader Lost $4.2 Million on the World Cup in Less Than 24 Hours—Here's How
The World Cup is expected to be the biggest sports gambling event in history, and one user appears determined to cash in. So far, that strategy appears to be failing.



Inc.com
Jun 15, 2026

Why the Smartest Move in AI Right Now Might Be Doing Less
Anthropic may have shut Fable 5 down for now, but its release strategy still reveals a smart competitive strategy.



Inc.com
Jun 15, 2026

KFC Just Made a Massive Bet on the Future of Chicken—and It Changes Its Iconic Bucket Forever
After witnessing the decline of its U.S. market share, the fast-food chain is making drastic edits to its menu.



Inc.com
Jun 15, 2026

OpenAI Is Now Facing Multiple Legal Investigations—Here's What State Attorneys General Are Demanding to See
The legal challenges center around the startup's practices.



Inc.com
Jun 15, 2026

A Top xAI Engineer Warned Elon Musk About Grok's Biases. 3 Days Later, He Was Fired
Devin Kim identified political biases and differing treatment of racial groups in the chatbot's responses. He claims the discovery resulted in his termination.



Inc.com
Jun 15, 2026

When ‘Bring Your Whole Self to Work' Is Bad Advice for Your Startup
Somewhere along the way, the idea curdled into something simpler and less true: that more disclosure is always better.



Inc.com
Jun 15, 2026

Inc.'s Power Partners: 5 Answers to Your Frequently Asked Questions
Don't miss our early rate application deadline of June 26 for a chance to be named a partner that entrepreneurs can trust.



Inc.com
Jun 15, 2026

The Most Entrepreneurial Generation Didn't Choose to Be
With far fewer entry-level positions available, more young people are adapting by launching their own businesses.



Inc.com
Jun 15, 2026

A New FIFA World Cup Rule Gives Advertisers More Airtime. Football Fans Hate It
Soccer fans are up in arms over FIFA's mandated "hydration breaks," which have already led to one ad break cutting into live play.



Inc.com
Jun 15, 2026

Brands Bet Early on Knicks Players' Partners. Post-Championship, It's Paying Off
The real MVPs of the Knicks' run never touched the ball.



Inc.com
Jun 15, 2026

The Unheralded Brand MVPs of the Knicks' Run Never Touched the Ball
Brands bet early on the wives and girlfriends of players. Post-Championship, it's paying off.



Inc.com
Jun 15, 2026

Inside the FBI's Fake Alabama Town—And the Real Reason It Has a Gas Station and Data Center
The 22,000-square-foot FBI facility is called the Kinetic Cyber Range. It also has a hospital, hotel, and homes (all fake).



Inc.com
Jun 15, 2026

Scientists Thought High Levels of Dopamine Caused Risky Behavior. A New Study Just Called That Into Question
Recent research indicates that lower levels of the neurotransmitter may actually result in increased risk-taking.



Inc.com
Jun 15, 2026

The Common Phone Habit Gen-Z and Millennials Love Is Quietly Sabotaging Workplace Communication
New data shows that call-screening and spam paranoia have moved beyond personal lives, leaving legitimate business ops on ‘read.'



Inc.com
Jun 15, 2026

The Robot Butler Boom Has Begun—and China Is Way Ahead
The robot butler era has begun—and China is leading the charge. But the machines that cook and clean still can't handle real homes. Here's why.



Inc.com
Jun 15, 2026

Universities Have Never Looked Better. AI Is Quietly Making Them Optional
As AI makes knowledge abundant, universities are becoming more polished—but less essential. Why the future of authority may no longer live on campus.



Inc.com
Jun 15, 2026

Fox Just Announced Plans to Buy Roku for $22 Billion. Here's How It Could Change TV Streaming, According to Experts
Fox is seeking to acquire the company's operating system, advertising business, and viewing data.



Inc.com
Jun 15, 2026

Forget Ordinary PTO: Why Companies Like BambooHR and Calendly Are Funding Employee Vacations
While the U.S. lags behind on legally required time off, cutting-edge companies are digging into their pockets to fund trips, boost morale, and lower turnover.



Inc.com
Jun 15, 2026

With Zero Words, Levi's Turned a Tricky FIFA World Cup Rule Into a Viral Brand Moment
If there's one thing football fans appreciate, it's bucking FIFA regulations.



Inc.com
Jun 15, 2026

Stanford Graduates Just Staged a Mass Walkout on Google's CEO—and It Had Nothing to Do With AI
Sundar Pichai, the CEO of Google, faced backlash during his appearance as the school's commencement speaker this weekend. Here's why.



Inc.com
Jun 15, 2026

New Study Finds 40 Percent of Passengers Fail the Most Vital Airplane Evacuation Rule—Here's How It's Changing Aviation Safety
If there isn't a shift in behavior, some industry experts say airlines may be forced to change their safety protocols.



Inc.com
Jun 15, 2026

Gartner Predicts AI Will Eliminate 50 Percent of These Management Roles by 2026. Here's Why It's Actually Good News
The prediction that's making a lot of managers nervous is the wrong thing to panic about.



Inc.com
Jun 15, 2026

AI Was Supposed to Replace Sales Teams. Here's What's Happening Instead
The popular argument goes something like this: AI has collapsed the cost of building software, so ‘distribution is the new moat.' It's really just a starting point.



Inc.com
Jun 15, 2026

Why AI May Be the Best Thing to Happen to Creativity in Decades
You're not watching creativity die. You're watching the gate come down.



Inc.com
Jun 15, 2026

You Hired to Get Help. So Why Are You Still Overwhelmed?
Task-takers don't scale businesses. Owners do.



Inc.com
Jun 15, 2026

Do I Need to Help My Remote Team Members Build Relationships With One Another?
And two other tricky workplace dilemmas.



Inc.com
Jun 15, 2026

Why ‘Just 1 More Idea' Is Killing Your Team's Productivity
If everything's a priority, nothing gets done.



Inc.com
Jun 15, 2026

How Jalen Brunson and the Knicks Used the Rule of Resilience to Win New York an NBA Championship
The Knicks and their superstar overcame incredible odds to win the city its first NBA championship in over 50 years. And while talent played a part, it's resilience that took center stage.



Inc.com
Jun 15, 2026

The $4 Billion Coffee Pod Business Faces Its Biggest Threat Yet
Billions of coffee pods are sold every year. Coffee giant Lavazza is betting that consumers are finally ready for a different approach.



Inc.com
Jun 15, 2026

Purpose-Driven Principles for Long-Term Success
In life and business, these six ideas can help you prosper.



Inc.com
Jun 15, 2026

GDP says your region is thriving. But are people prospering?
What the data shows about prosperity, poverty, and where regions are putting their money.



Inc.com
Jun 15, 2026

AI Is Finally in Finance
Now show me the return.



Inc.com
Jun 15, 2026

This AI Video Startup Grew to 24 Million Users in Just 1 Year. Here's How
Content creation just got a lot less complicated.



Inc.com
Jun 15, 2026

This AI Video Startup Grew to 24 Million Users in Just One Year. Here's How
Content creation just got a lot less complicated.



Inc.com
Jun 15, 2026

Your Business Is Profitable—Do You Know Which Part?
Shorten the reporting cycle and create the visibility to understand your finances better.



Inc.com
Jun 15, 2026

Baltimore Is Suing This Publisher for Alleged ‘Predatory' Marketing
The city claims The Agora Companies is running a ‘sophisticated' marketing scheme targeting seniors. Now the founder is firing back.  



Inc.com
Jun 15, 2026

$150 Million, 1,000 Fellows: Inside Anthropic's Plan to Bring AI to Nonprofits
The artificial intelligence giant is rolling out the Claude Corps, a fellowship program that will send young, tech-savvy workers into 400 not-for-profit organizations eager to adopt AI.



Inc.com
Jun 15, 2026

How Athletic Brewing Scaled Fast by Breaking a Rule Most Founders Swear By
The brands that scale were broad from the start. Stop waiting for permission to expand.



Inc.com
Jun 15, 2026

How Posting Less Helped Me Grow to 30,000 Followers on LinkedIn
The consistency myth is burning out marketers—and stunting brand growth.



Inc.com
Jun 15, 2026

SpaceX Just Pulled Off the Largest IPO in History—But What Happened Next Is the Real Story for the Economy
The Russell 2000 is more than doubling the S&P 500 this year.



Inc.com
Jun 15, 2026

Psychologist Adam Grant: Uncertainty Is More Stressful Than Difficulty
According to Adam Grant and six decades of research, your problem isn't that your goals are hard. It's that they're ill-defined. 



Inc.com
Jun 15, 2026

The Carolina Hurricanes Just Won the Stanley Cup. What Their Goalie Said Afterward Was Brilliant
All the cliches are true.



Inc.com
Jun 14, 2026

Report: Disney Preparing to Announce ‘Entirely New' Theme Park—and It's Not in the U.S.
Shanghai Disney Resort, now celebrating its 10th anniversary, is expected to unveil plans for a second park inspired by Avatar and other Disney blockbusters.



Inc.com
Jun 14, 2026

Scientists Warn a Popular Joint Supplement May Accelerate Your Risk of Cognitive Decline—Here's What to Know
New data from researchers at the University of Florida identified a link between a widely used compound and certain brain disorders.



Inc.com
Jun 14, 2026

Sleep Number Just Filed for Chapter 11 Bankruptcy—Here's What Went Wrong After Its $2.18 Billion Pandemic Boom
Sleep Country Canada has made a $415 million opening bid for the mattress manufacturer.



Inc.com
Jun 14, 2026

The Cost of a Flawed Repair: Ford Recalls 250,000 Focus Cars Again After Fix Fails
The first recall in 2018 didn't properly repair a faulty valve that can cause Focus engines to stall while driving. Ford says a software update will resolve the problem this time.



Inc.com
Jun 14, 2026

The Cost of a Flawed Repair: Ford Recalls More Than 250,000 Focus Cars Again After Fix Fails
The first recall in 2018 didn't properly repair a faulty valve that can cause Focus engines to stall while driving. Ford says a software update will resolve the problem this time.



Inc.com
Jun 14, 2026

The Speech Every Team Needs After a Loss
When your team loses big, what you say next matters more than the loss itself.



Inc.com
Jun 14, 2026

Private Equity Has a New Competitor and It's Not What You'd Expect
Wall Street has competition, and it's employee-owned.



Inc.com
Jun 14, 2026

I Built Three Businesses Over 26 Years. These 6 Books Had the Greatest Impact
What if your next business breakthrough is sitting on a bookshelf?



Inc.com
Jun 14, 2026

Before You Search for a Bigger Purpose, Read This
Your purpose isn't lost. It's buried under your inbox.



Inc.com
Jun 14, 2026

The Fable 5 AI Model Just Went Dark. What the U.S. Government's Playbook Means for AI Companies—and Every Business Leader
Anthropic's newest AI went dark just three days after launch. What happened next offers a stark warning for any CEO facing a powerful adversary.



Inc.com
Jun 14, 2026

The Fable 5 AI Model Just Went Dark. What the US Government's Playbook Means for AI Companies—and Every Business Leader
Anthropic's newest AI went dark just three days after launch. What happened next offers a stark warning for any CEO facing a powerful adversary.



Inc.com
Jun 14, 2026

University of Pennsylvania Study Finds a Surprising Link Between Ozempic and Breast Cancer Risk
Researchers at the University of Pennsylvania found a striking link between Ozempic and breast cancer risk—but it's not yet clear what's driving it.



Inc.com
Jun 14, 2026

Why Customers Don't Mind Paying More If You Get This Right
Pricing isn't the problem. Value is.



Inc.com
Jun 14, 2026

Why Your Clothes Fade So Fast—and the Simple Fix Scientists Recommend
Detergent maker P&G funded a study at the University of Leeds and found that this is the best way to keep your clothes looking their best for as long as possible.



Inc.com
Jun 14, 2026

The Skill That Will Matter Most in the Age of AI Isn't Technical
AI can do the task, but can it make the judgment call?



Inc.com
Jun 14, 2026

Most Executives Don't Realize They're Slowing Their Organizations Down
If everything needs approval, nothing moves fast.



Inc.com
Jun 14, 2026

The Latest Robot Lawn Mowers Are Finally Able to Handle Your Lawn, Even If It's Big and Complex
Some robot lawn mowers feature all-wheel drive and price tags as high as $5,000. But just think of the time you can save.



Inc.com
Jun 14, 2026

‘We're All Mean Girls at This Company': Inside the Explosive Workplace Allegations Against Alex Cooper and Matt Kaplan
The husband-and-wife founders of Unwell claim to be champions of Gen Z feminists and young adults. But Vanity Fair reports they run roughshod over a workplace marred by ‘fear, anxiety, and paranoia.'



Inc.com
Jun 14, 2026

1 Small Change to Every Conversation Will Make People Like You and Remember You
It lets people know you're really paying attention.



Inc.com
Jun 14, 2026

8 Standout Gifts for Dads and Grads—All From Breakout Brands and Fast-Growing Startups
From smarter sleep tech to rugged travel gear, these founder-built picks deliver real upgrades.



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