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INSEAD Knowledge
Sep 12, 2019

Social Media Strategy for David and Goliath
When leveraging online influence, the identity of your audience should dictate how you engage with them.

INSEAD Knowledge
Sep 11, 2019

Three Keys to Creating Prosperity in Africa
While each country must find its own path, every leader working on the continent must commit to improving its brand equity.

INSEAD Knowledge
Sep 10, 2019

Less Than Zero: The New Normal for Interest Rates?
Will your bank pay you to borrow money?

INSEAD Knowledge
Sep 08, 2019

Why New Ventures Should Think Twice Before Building Political Connections
In emerging markets, B2B start-ups' closeness to local government can scare away potential customers.

INSEAD Knowledge
Sep 06, 2019

Is Greed Destroying Your Soul?
Greed is less about accumulating wealth than filling an inner void.

INSEAD Knowledge
Sep 04, 2019

How Making New Friends on LinkedIn Can Boost Creativity
Proactive online social networking enhances the link between personal innovativeness and creativity.

INSEAD Knowledge
Sep 02, 2019

How Benchmarking Can Make Markets More Opaque
The growth of assets under management by institutional investors influences the informational efficiency of financial markets, asset prices and investors' portfolio returns.

INSEAD Knowledge
Aug 29, 2019

Meet the Algorithms Planning Your Next Online Purchase
AI and machine learning are changing global consumption habits, and companies are playing catch-up.

INSEAD Knowledge
Aug 29, 2019

Boards Under the Influence
Directors need to carefully manage their reactions to what they read in the business press.

INSEAD Knowledge
Aug 27, 2019

Leaving a Lasting Leadership Legacy
Adaptation, reflection and stewardship are forward-looking life lessons.

INSEAD Knowledge
Aug 27, 2019

How Silence Can Help Win-Win Negotiators
While silence can be uncomfortable, its benefits are too numerous to ignore.

INSEAD Knowledge
Aug 25, 2019

Making the Online World Less Addictive - and More Popular
How companies can use five levers to regulate online user engagement over time.

INSEAD Knowledge
Aug 23, 2019

BRT: A New View of Corporations and Capitalism
Nearly 200 American CEOs joined together for a revised statement of purpose.

INSEAD Knowledge
Aug 23, 2019

BRT: The Fuzzy Purpose of the Corporation
The Business Roundtable's statement confuses rather than clarifies.

INSEAD Knowledge
Aug 23, 2019

BRT: The New Capitalism?
US CEOs have unveiled a bigger tent that puts shareholders on a par with customers, workers, suppliers and communities.

INSEAD Knowledge
Aug 22, 2019

When Is Cool Office Design More Than Window Dressing?
New trends in workplace design may turn out to be as game-changing as the ongoing technological revolution.

INSEAD Knowledge
Aug 20, 2019

Cautious Creativity With Investment Funds: A Guide for Non-Profits
Why charities should be interested in exchange-traded funds.

INSEAD Knowledge
Aug 19, 2019

The Best CEO-CFO Team for M&As
Buyouts engineered by optimistic CEOs and pessimistic CFOs have the best odds of success.

INSEAD Knowledge
Aug 16, 2019

How the Volkswagen Scandal Turned ‘Made in Germany' Into a Liability
Firms that leverage a collective reputation for marketing purposes should never lose sight of the fact that one bad apple can spoil the barrel.

INSEAD Knowledge
Aug 14, 2019

From Corporate High-Flier to Artisan
Tips and stories from three executives who left a lucrative career to join a skilled trade.

INSEAD Knowledge
Aug 13, 2019

The Growing Power of Marketers in the Business World
Within the field, marketing communications are on an uptrend, while channel management is declining.

INSEAD Knowledge
Aug 13, 2019

Getting Rid of Gender Bias in Venture Capital
The gender gap in VC doesn't merely reflect society's sexism. It's an alarm bell, warning of an industry's obsolescence.

INSEAD Knowledge
Aug 08, 2019

The Mental Health Benefits of Self-Employment
UK data find the mental well-being of Uber and Deliveroo drivers to be surprisingly good.

INSEAD Knowledge
Aug 07, 2019

Whatever It Is, I'm Against It
For real societal change, we should build bridges, not burn them.

INSEAD Knowledge
Aug 04, 2019

Why Companies Should Seek Higher Damages for Counterfeiting
Bogus items can psychologically "infect" the real items they're copied from.

INSEAD Knowledge
Aug 02, 2019

The Optimal Design of Loyalty Programmes
Revenue-based loyalty programmes yield better profits, but consumers don't have to be on the losing end.

INSEAD Knowledge
Jul 31, 2019

The Powerful Drivers and Blockers of Leadership
Exploring the hidden forces that motivate and hinder you can make you a better leader.

INSEAD Knowledge
Jul 30, 2019

Five Everyday Exercises for Building Empathy
Empathy is like a muscle - use it or lose it.

INSEAD Knowledge
Jul 28, 2019

How Purchasing Departments Should Operate Abroad
A context-aware approach to international purchasing may drive double-digit improvements in business performance.

INSEAD Knowledge
Jul 24, 2019

The World's Most Innovative Countries, 2019
Continuing innovations in health and medicine have led to economic growth and a better quality of life for many around the world. But inequalities could grow rapidly.

INSEAD Knowledge
Jul 24, 2019

How Blockchain Can Win the War Against Plastic Waste
Start-ups are making incremental use of blockchain to reduce plastic waste, but the technology's power to drive real change is yet to be realised.

INSEAD Knowledge
Jul 22, 2019

Men United, for Women
Men cannot be bystanders in the growing drive for a more gender-balanced workplace.

INSEAD Knowledge
Jul 18, 2019

Creative Concepts Have Networks, Too
Data from 12 years of high-end fashion reveal clues about the building blocks of successful styles.

INSEAD Knowledge
Jul 17, 2019

Y Combinator Accelerates the Hunt for Unicorns
Faced with increasing competition, the leading accelerator is making start-up know-how widely available as it searches for the next Airbnb.

INSEAD Knowledge
Jul 16, 2019

Why Negotiators Should Be on Social Networks
The mere presence of a Facebook connection increases trust and forgiveness in negotiations.

INSEAD Knowledge
Jul 15, 2019

Can Emotion Be Automated?
The emotional literacy gap between bots and humans is expected to narrow, thanks to a series of technological advances.

INSEAD Knowledge
Jul 12, 2019

The Trick to Predicting Recessions
A primer on predicting the unpredictable.

INSEAD Knowledge
Jul 08, 2019

Which Healthy Eating Nudges Work Best?
Our framework shows how to guide consumers to choose healthier food options.

INSEAD Knowledge
Jul 08, 2019

Coming Out at Work
Practitioner research sheds light on how LGBTQ equality in the workplace benefits everyone, and how best to promote it.

INSEAD Knowledge
Jul 05, 2019

The High Cost of Being Private
Privately held companies need to understand that cost of debt is higher for them, but they can adapt to alleviate it.

INSEAD Knowledge
Jul 02, 2019

The State of the Blockchain Revolution
Bitcoin was just the beginning of blockchain-driven disruptive innovation.

INSEAD Knowledge
Jul 02, 2019

When Reorganisation Misses the Social Connection
The way we work together is about more than our org chart.

INSEAD Knowledge
Jul 01, 2019

The Icarus Syndrome: Execs Who Fly Too Close to the Sun
Leaders always need to keep hubris in check.

INSEAD Knowledge
Jun 28, 2019

Composing a Life of Complex Change
Firms can benefit greatly from helping experienced global professionals transition to headquarters and a geographically settled life.

INSEAD Knowledge
Jun 26, 2019

How Charities Should Manage Their Cash
For non-profits, a large cash position could signal prudence or betray a lack of investing sophistication.

INSEAD Knowledge
Jun 24, 2019

An Unexpected Product Benefit Can Be a Powerful Marketing Tool
Framing a product feature as an unexpected benefit may stoke consumer desire.

INSEAD Knowledge
Jun 21, 2019

Oiling the Wheels of Change in Traditional Business: The Marico Story
How a traditional family business built on spice became a multinational giant of consumer goods.

INSEAD Knowledge
Jun 19, 2019

The TikTok Strategy: Using AI Platforms to Take Over the World
A curious combination of prediction-technology and human censors enables ByteDance to create a dynamic global video ecosystem.

INSEAD Knowledge
Jun 18, 2019

AI = Artificial Imagination?
The "deepfakes" trend proves machine learning and AI have mastered the art of illusion. Are they ready to help your business innovate?

INSEAD Knowledge
Jun 17, 2019

A Potential Playbook for the Future of the Car Industry
Here's how automakers should optimise their processes in Manufacturing 4.0.

INSEAD Knowledge
Jun 13, 2019

Why Managers - Now More Than Ever - Need to Understand Corporate Finance
Sound business strategy isn't about shareholders vs. stakeholders, but about holistic vs. narrow value creation.

INSEAD Knowledge
Jun 12, 2019

So You Want to Learn How to Code?
Tips and stories from three execs who went to coding boot camps.

INSEAD Knowledge
Jun 09, 2019

A Non-Scientist's Guide to the Neuromarketing Toolkit
Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.

INSEAD Knowledge
Jun 07, 2019

Sustainability and the Five Archetypes of Boardroom Behaviour
When it comes to "walking the talk" of sustainability, the type of board directors matters.

INSEAD Knowledge
Jun 04, 2019

Russia's Stealth Family Businesses
A challenging environment and historical baggage hinder Russian family companies from achieving their full potential.

INSEAD Knowledge
Jun 04, 2019

Women Chairs: The Time Is Now
With more women as board chairs, business can better serve society.

INSEAD Knowledge
Jun 03, 2019

Responding to the New Cold War
Multinationals have two options for dealing with rapidly rising tensions between China and the United States.

INSEAD Knowledge
May 30, 2019

When Awareness of Death Improves Corporate Prosocial Behaviour
The sudden loss of a colleague can quickly readjust corporate priorities.

INSEAD Knowledge
May 29, 2019

Define, Broadcast, Attract and Select: A Framework for Crowdsourcing
Crowds are not inherently wise. They become so under the right set of conditions.

INSEAD Knowledge
May 29, 2019

Automakers, Don't Listen to Henry Ford
Car manufacturers would be wise to invest in multiple alternatives to the conventional car in order to succeed in diverse markets.

INSEAD Knowledge
May 27, 2019

Will You End Up as Digital Roadkill?
Most of us are so digitally connected that we have become utterly disconnected.

INSEAD Knowledge
May 23, 2019

Team Development in the Era of Slack
Teamwork is happening virtually more and more. Team building should be virtual as well.

INSEAD Knowledge
May 22, 2019

The Challenges Faced by Global Cosmopolitan Women
To tap the full potential of these agents for change, organisations must listen and push beyond assumptions.

INSEAD Knowledge
May 21, 2019

Blockchain Is a Technology for Collaboration
The unique strength of blockchain is authenticating "stuff" to enable trust between partners.

INSEAD Knowledge
May 20, 2019

Driving B2B Digital Transformation Through Customer-centricity
B2B companies can create competitive advantage in the digital age by tailoring technology to their relationships with customers.

INSEAD Knowledge
May 16, 2019

What (Not) to Do in the Crosshairs of Digital Disruption
The downfall of iconic Swiss travel agency Kuoni exemplifies the grave options available to companies with pre-internet business models.

INSEAD Knowledge
May 14, 2019

Digital Business: Three Core Concepts Exploded
The digital world has pushed old curves off the whiteboard as new trajectories arise.

INSEAD Knowledge
May 14, 2019

Three Objectives for Moving Forward With AI
Taking ownership of AI is about more than technological competencies - it's an overarching organisational challenge.

INSEAD Knowledge
May 12, 2019

When Should Non-Profits Invest More Adventurously?
In select cases, alternative assets can help to diversify a charity's portfolio and ease the volatility of returns.

INSEAD Knowledge
May 07, 2019

Revolution in B2B Retail: From Perfume to Platform Economy
In the digital age, where consumers and brands are connected like never before, B2B retailers need to embrace new business models and pivot into platforms.

INSEAD Knowledge
May 05, 2019

The Wise Power of Utopian Thinking
Imagining an ideal world is a powerful tool for enhancing proactivity and leading organisational transformation.

INSEAD Knowledge
May 03, 2019

Building Gender Balance Against the Odds
To enable women's advancement where it's needed most, individual, interpersonal and institutional changes are required.

INSEAD Knowledge
Apr 30, 2019

Why AI's Video Game Supremacy Matters for Managers
Today Starcraft II and Dota 2; tomorrow, the business world?

INSEAD Knowledge
Apr 29, 2019

What's Stopping Boards from Taking Action on Sustainability?
Boards need to look past the low-hanging fruit and start making tough decisions.

INSEAD Knowledge
Apr 25, 2019

How Firms Can Avoid the Mediocrity Trap
Due to envy or insecurity, B-players may fail to hire the best people.

INSEAD Knowledge
Apr 24, 2019

Coffee Pods: Tied Goods and the Pursuit of Profit
How licensing and price competition can lead to win-win agreements.

INSEAD Knowledge
Apr 22, 2019

A Three-Part Formula for Fueling Start-Ups
Securing the necessary resources involves much more than just getting a VC to say yes.

INSEAD Knowledge
Apr 18, 2019

Four Ways Foods Claim to Be "Healthy"
Front-of-package claims influence perceptions, despite no link to actual nutritional quality.

INSEAD Knowledge
Apr 16, 2019

The World's Most Talent Competitive Cities
Our Global Talent Competitiveness Index explains the importance of cities in innovation.

INSEAD Knowledge
Apr 15, 2019

What Makes for Inclusive Working Cultures?
Interventions designed to increase women's cultural fit can also create a better working environment for everyone.

INSEAD Knowledge
Apr 11, 2019

Latin American Family Firms and the Path to Longevity
Survey of family firms shows institutionalisation enables them to overcome the third-generation challenge.

INSEAD Knowledge
Apr 10, 2019

How Strategic Alliances Can Strengthen Investigative Journalism
Collaborations between journalists and NGOs forge new avenues for mutual value creation - and social impact.

INSEAD Knowledge
Apr 08, 2019

The Pivotal Management Challenge of the AI Era
Managers and leaders have nothing to fear from AI - except missing out.

INSEAD Knowledge
Apr 08, 2019

What Non-Profits Should Know Before Engaging With Money Managers
Trustees and investment committee members need to acquire a basic understanding of financial instruments.

INSEAD Knowledge
Apr 05, 2019

How Airlines Manage Conflicts Between Profits and Safety
Warning: Don't read this just before your next flight.

INSEAD Knowledge
Apr 03, 2019

If Agile Isn't Working, Don't Blame Your Team (Right Away)
Project managers need to keep their eyes wide open when it comes to Agile norms.

INSEAD Knowledge
Apr 01, 2019

Global Open Innovation in the Silicon Valley of Sport
One of the world's biggest football clubs has set out a pioneering collaborative strategy of innovation.

INSEAD Knowledge
Mar 29, 2019

Creating More Economic Equality for Women
How to address resource-based gender gaps across a wide variety of contexts.

INSEAD Knowledge
Mar 28, 2019

How Shifts in Geopolitical Power Will Affect Corporate Governance
Corporations will have to re-evaluate their values and norms to maintain their longevity and success in the new world order.

INSEAD Knowledge
Mar 27, 2019

Rekindling an Old Flame on a Zero-Based Budget
How 3G Capital made Burger King cool again.

INSEAD Knowledge
Mar 22, 2019

How Firms Can Nurture Internal Thought Leaders
Far from a luxury, thought leadership is about capturing the future.

INSEAD Knowledge
Mar 19, 2019

Is Full Employment Sustainable?
Research shows in previous economic cycles, the U.S. has not been able to sustain a low unemployment rate.

INSEAD Knowledge
Mar 18, 2019

Pivoting Into Business After an Artistic Career
The stories of three performers who successfully joined the corporate world.

INSEAD Knowledge
Mar 14, 2019

The Cure for the Loneliness of Command
CEOs are quickly derailed without a sense of community.

INSEAD Knowledge
Mar 12, 2019

Why Should You Work With a Creative Star?
Collaborating with creative stars can make you more creative and help unlock your star potential.

INSEAD Knowledge
Mar 08, 2019

Five Lessons from a VC with a Long-Term Focus
INSEAD alum Oren Zeev's people-based philosophy of investing is one of the secrets of his remarkable success.

INSEAD Knowledge
Mar 08, 2019

Freeing Women - and Men - From Gender Stereotypes
Research from INSEAD's 2nd annual Women at Work conference offers practical solutions for establishing gender-balanced workplace norms.

INSEAD Knowledge
Mar 07, 2019

How PE and VC Are Closing the Gender Gap in Emerging Markets
If including women in senior private equity and venture capital leadership teams improves returns, why is the gender gap still so pervasive?

INSEAD Knowledge
Mar 05, 2019

Women Are Risk-Takers, Too: Busting Gender Myths in the Start-up Space
A tissue of stereotypes and pseudo-science forms the "rational" basis for gender bias in entrepreneurship.

INSEAD Knowledge
Mar 03, 2019

When Talking the Talk Is Enough to Change Culture
Careful cultural interventions can impart beliefs about collaboration that become self-fulfilling prophecies.

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