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Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year.
Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.
Apple says that advertisers won't have to alter their campaigns, as the ads will "run in either the existing position — at the top of search results — or further down in search results." The company says that 65 percent of app downloads happen after a search, so this move will "give advertisers more opportunities."
Google began inundating the Play Store with more ads last year and, well, the results haven't been pretty. The general consensus is that the store has become more frustrating to use. We'll have to wait and see just how intrusive these App Store ads end up being.
Recent reporting also indicates that Apple plans on b
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 Apple's highly anticipated foldable iPhone could face supply shortages into 2027 despite a planned launch next year, according to analyst Ming-Chi Kuo.
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 While it appears that the iMac will not be updated in 2025, rumors indicate that Apple is planning some big changes for the all-in-one desktop computer.
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 Apple today introduced several changes to the App Store in Japan to meet the requirements of the Mobile Software Competition Act (MSCA) that goes into effect on December 18. The MSCA is similar to Europe's Digital Markets Act (DMA) so the Japanese ?App Store? will work a lot like the EU ?App Store?, but there are some differences.
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