|
Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year.
Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.
Apple says that advertisers won't have to alter their campaigns, as the ads will "run in either the existing position — at the top of search results — or further down in search results." The company says that 65 percent of app downloads happen after a search, so this move will "give advertisers more opportunities."
Google began inundating the Play Store with more ads last year and, well, the results haven't been pretty. The general consensus is that the store has become more frustrating to use. We'll have to wait and see just how intrusive these App Store ads end up being.
Recent reporting also indicates that Apple plans on b
|
RELATED ARTICLES | | |
|
OpenAI has introduced an app directory that's now available right inside ChatGPT, the company announced. "Apps extend ChatGPT conversations by bringing in new context and letting users take action like order groceries, turn an outline into a slide deck or search for an apartment," the company wrote in a blog post. OpenAI also noted in a help document that "connector" apps like Google Drive are now simply called "apps."
The new apps section (on iOS, Android and web) is divided into Feature, Lifestyle and Productivity categories, letting you connect to commonly used apps and sites like Booking.com, Spotify and Dropbox. To use an app, simply click on it, hit "Connect" then authorize the app to access ChatGPT. With that done, you can then start a chat related to that app. In the case of Dropbox, for instance, you'll be able to "gather insights, prepare briefs and summarize reports or internal documents," according to the description. Once connected, any app can be accessed by doing an @ mention of it.
A new addition that came along with the store is an Apple Music app that, like Spotify, helps users find music, create playlists and manage their libraries through a chat interface. Another is DoorDash, which lets you transform recipes, meal planning and staples into "an actionable shopping cart."
Along with the app directory, OpenAI is now allowing developers to submit apps for review and publication in ChatGPT according to the company's app submission guidelines. It also published resources to help developers build such apps, including
|
|
 Apple today introduced several changes to the App Store in Japan to meet the requirements of the Mobile Software Competition Act (MSCA) that goes into effect on December 18. The MSCA is similar to Europe's Digital Markets Act (DMA) so the Japanese ?App Store? will work a lot like the EU ?App Store?, but there are some differences.
|
|
