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It's about that time. Apple is gearing up for a slew of hardware announcements that will include upgrades for the entry-level iPad, iPad Air, MacBook Pro and MacBook Air, according to Mark Gurman's Power On newsletter. In line with what we've seen in recent years, Gurman reports, "A product launch is currently slated for as early as the week of March 2."
Apple unveiled the M5 MacBook Pro in October, bringing the chip first to the 14-inch model. With the coming announcements, we should see the M5 Pro and M5 Max chips finally arrive. Gurman notes that new 14-inch and 16-inch MacBook Pros are on the way, along with a new MacBook Air. We're also likely to see new iPads soon. A new entry-level iPad will be able to support Apple Intelligence thanks to the inclusion of the A18 chip, and the iPad Air will be getting the M4, according to Gurman.
Updates to the Mac Studio and Studio Display are expected to follow, as well as a Mac mini refresh down the line this year. As Gurman previously reported, Apple is also said to be releasing its
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Apple is keeping the entry level for iPhones at $599, according to Bloomberg's Mark Gurman. In the latest Power On report, Gurman said that the iPhone 17e is "due imminently" and will keep the same price as its predecessor.
Considering we're about a year away from the iPhone 16e's announcement, we're due for a successor to Apple's more affordable smartphone. According to Gurman, Apple upgraded the new budget-friendly iPhone with MagSafe charging and the A19 chip that's seen in the iPhone 17 base model. The iPhone 17e will also get Apple's latest in-house cellular and wireless chips, Gurman reported.
In our review of the iPhone 16e, we weren't particularly sold because of its limited camera capabilities, particularly when compared to the iPhone 17's release a few months later. However, for the same $599 price, Apple's iPhone 17e is getting a few notable upgrades and will compete with Google's
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 Apple is planning to launch new iPad and iPad Air models in the near future, Bloomberg's Mark Gurman reports.
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