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All too often, organizations invest in large technology systems but don't see widespread employee adoption, in part because these tools don't reflect how employees actually work. At the same time, workers are clamoring for tools that will help them do their jobs better.
More than half (58%) of respondents to a 2022 Domo survey of employees in the US, UK, Australia, and New Zealand said their need for technology has increased in the past five years, but their organizations' tech tools aren't meeting those needs. Some 60% of the 3,000 respondents, a mix of desk-based and deskless workers, said they could be more productive and do better work with better technology tools. And 62% said better access to useful tech would make them happier at work.
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Before employing artificial intelligence (AI) to find job candidates, Southwest Airlines had no definitive way to track the success of the company's email and website hiring campaigns. The airline also couldn't queue up potential applicants who'd logged into a job listings page and left before an applicable position had been posted.
Since it began using an AI-enabled hiring platform from tech firm Phenom, the airline now has "a warm pipeline of candidates" it can draw on whenever jobs opportunities arise, according to Kelby Tansey, manager for recruitment marketing at Southwest Airlines.
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