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Meta has backed away from highly controversial facial recognition tech in its products and services before, but seemingly not so far that it isn't willing to have another crack at it. A new report from The New York Times claims Mark Zuckerberg's company wants to add facial recognition to its lineup of branded smart glasses at some point this year.
The NYT spoke to four anonymous people with knowledge of Meta's plans, who told the publication that the feature is codenamed "Name Tag" internally. As you'd expect, it would let people wearing Meta-powered Oakley or Ray-Ban glasses identify people and "get information about them" using AI.
Such technology naturally carries huge privacy and ethical risks, which is reportedly why Meta was hesitant to unveil Name Tag at a conference for the blind last year. It also may have
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 Meta plans to add a facial recognition feature to its Ray-Ban smart glasses as soon as this year, reports The New York Times ($).
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Meta went to court this week in two major trials over alleged harms facilitated by its platform. In New Mexico, the state's attorney general has accused the company of facilitating child exploitation and harming children through addictive features. In a separate case in Los Angeles, a California woman sued the company over mental health harms she says she suffered as the result of addictive design choices from Meta and others.
In both cases, Meta has disputed the idea that social media should be considered an "addiction." On the stand this week, Instagram chief Adam Mosseri said that social media isn't "clinically addictive," comparing it to being "addicted" to a Netflix show.
In opening statements in the New Mexico trial, Meta's lawyer Kevin Huff went further. He told the jury that "social media addiction is not a thing" because it's not in the Diagnostic and Statistical Manual of Mental Disorders (DSM), the handbook used by mental health professionals in the US.
"According to the American Psychiatric Association, they don't recognize the concept of social media addiction in the same way as addiction to drugs and alcohol," Huff said during opening arguments that were broadcast by Court
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