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E.l.f. Beauty says it will cut prices on some products, following tariff-related increases last year and concerns about the rising cost of gas.
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Despite ongoing economic uncertainty, the retailer announced it had successfully reversed a three-year decline in sales.
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These stocks have declined this year, while the consensus estimates for the companies' earnings per share have soared.
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The retailer's ad business grew 51% year over year.
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Compensation among adtech CEOs varied sharply in 2025, with Jeff Green leading the pack at $27.4 million—while most peers earned far less and CEO-to-worker pay gaps across the sector remained below the median ratio seen in the S&P 500.
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