The acquisition marks one of the first major strategic deals under Warren Buffett's successor Greg Abel, who took over as CEO in the beginning of 2026.
Apple destroyed the mid-tier watch market. Now it's coming for the $200 billion eyewear industry. The Next WebApple Seeks to Disrupt the Glasses Market the Way It Did With Watches Bloomberg.comApple's strategy for smart glasses is the same as smart watches The VergeApple Is Officially Coming for Meta's Privacy-Invading Lunch With Its Own Smart Glasses in Late 2027 Gizmodo
