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 March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
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 Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
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 Apple says it has no record of a successful spyware attack against any device running Lockdown Mode, the opt-in security feature it introduced in 2022.
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Anxiety, more so than technological rigor, sits at the heart of The AI Doc: Or How I Became an Apocaloptimist. Director Daniel Roher is anxious about the future he's bringing a child into — will it be an AI-driven utopia? Or does it spell certain doom, something explored in countless sci-fi stories. To figure it all out, he interviewed some of the most well known AI proponents and critics, including The Empire of AI author Karen Hao, AI researcher Emily Bender and Anthropic CEO Dario Amodei.
The AI Doc, which hits theaters this weekend, doesn't really shed new light. For that, I'd recommend reading Hao's industry-defining book, which chronicles the rise of OpenAI and the precarious nature of its business. But I don't think tech-heads are the main audience for this film. Instead, Roher is trying to break down the state of AI for mainstream audiences, the folks who may occasionally use ChatGPT or Google's Gemini, but aren't aware of why they're controversial. In particular, the film exposes the near-religious devotion many in the tech world have around AI.
It's not a spoiler to say that Roher ultimately adopts an "apocaloptimist" viewpoint. He's aware of the potential dangers of AI, and that it will likely have some serious societal impact. But, he also thinks humans have the ability to shape where it's headed. AI proponents have a near-religious belief in the eventuality of artificial general intelligence (AGI), or AI that can match and surpass human capabilities. But AGI isn't inevitable, and Roher argues there's room for critics and the public to push back.
We're seeing small examples of
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 Apple has begun pushing Lock Screen notifications to iPhones and iPads running older versions of iOS and iPadOS, warning users of active web-based attacks.
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 We're less than three months away from our first look at Apple's smarter, redesigned version of Siri. iOS 27, iPadOS 27, and macOS 27 will focus on ?Siri? updates, and rumors about what we can expect are picking up.
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It's been a little over two weeks since the MacBook Neo launched on March 11, and MacRumors videographer Dan Barbera has been using it daily to do a more thorough review.
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Loose cannon, always-looking-for-attention Elon Musk has again thrust himself into the public eye, this time by suing OpenAI and CEO Sam Altman for breaching its founding agreement by turning the company away from its non-profit roots and cashing in on the billions of dollars available in the generative AI (genAI) gold rush.
At stake in the suit is Microsoft's $13 billion investment in the company. Musk claims that OpenAI was originally founded to share its wares with the world by open sourcing its technologies, something it abandoned thanks to the relationship with Microsoft.
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