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Last year, E.l.f. Beauty confidently raised prices by $1 to offset tariffs. Now, a sudden drop in sales is forcing the company to make a strategic reversal.
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The nation's largest retailer reported a rise in sales, but consumers are seeking out low-price items and cutting back in some categories, a potentially worrying sign for the U.S. economy.
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The retailers reported increases in sales, even as higher fuel costs drove up the cost of everyday goods.
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