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Oct 21, 2021
Brands must have a holistic understanding of the media landscape and a comprehensive picture of consumer behavior. From there, brands can develop advertising strategies that bypass existing and future challenges to ensure efficient, effective and data-driven business growth.
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Oct 21, 2021
While brands shouldn't abandon their traditional advertising strategies, they certainly do need tailored initiatives to engage with their audiences—especially as the media landscape fragments across platforms and services.
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Oct 21, 2021
Big data sets don't have rich details about actual people—from age, to income, to race and ethnicity—the way you do with a robust panel. These data sets, because they're created by machine-to-machine transfers, also increase the possibility of waste and fraud.
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Oct 20, 2021
Today, brands and content creators committed to making an impact with their messaging to Black consumers are demonstrating their commitment by collaborating with—and elevating—the HBCU community.
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Oct 20, 2021
The growth of the influencer market is incredibly complex, with influencers at every different level. The key to success is choosing the best roster of personalities and maximising the effectiveness of this roster.
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Oct 14, 2021
Good content is always the foundation of any influencer marketing. These best practices still hold true: Content must be relatable and authentic.
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Oct 14, 2021
The arrival of the fall TV season and the return of football (with fans) combined to drive big viewership in September, with broadcast programming gaining 2 share points to represent 26% of total TV usage.
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Oct 14, 2021
Given the environment, it's not surprising that many brands are exploring the prospect of bringing their marketing analytics in-house. In the face of all that's happening in the world, it's not an irrational notion. But it needs to be executed in the right way.
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Oct 13, 2021
Diversity and inclusion are critical components in today's media, and the media industry is taking note, particularly when it comes to the demand for authentic television programming featuring the U.S. Latino population.
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Oct 07, 2021
There's no denying the allure of securing quick sales. But conversion-oriented marketing alone falls short in supporting long-term brand success.
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Oct 05, 2021
Nielsen's EVP of Marketing Analytics Tina Wilson and American Family Insurance's VP of Marketing Sherina Smith took the Brandweek stage to discuss the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.
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Sep 30, 2021
Download the report to learn about the U.S. Latino community and how brands can tailor their dialogue with America's greatest untapped opportunity.
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Sep 30, 2021
Now is the time for marketers to prepare for a world without third-party cookies if they want to be able to outperform their competitors.
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Sep 29, 2021
While influencer marketing represents a sub-category within the broader social media landscape, it's one that brands should approach with a focus on long-term collaboration. But step 1 for any collaboration involves identifying an influencer that fits the brand's personality and purpose.
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Sep 27, 2021
The increasing appeal of podcasts to general audiences is exactly why brands and agencies need to be tracking engagement with them and leveraging the opportunities in their marketing strategies and campaigns.
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Sep 23, 2021
First-party data is powerful. That's unquestionable. But it's limited. Why? Because it only captures the engagement that happens when a consumer is "with" the brand.
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Sep 16, 2021
To create engaging experiences for customers while garnering positive business results, marketers must continue to adapt and stay on their toes. Here are three ways how.
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Sep 16, 2021
Today, almost half (49%) of U.S. podcast listeners are light users: people who listen anywhere from one to three times a month. That's a notable contrast from how the industry viewed the typical podcast listener five or 10 years ago.
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Sep 16, 2021
After three months of consecutive growth, the rise of streaming took a pause this month, according to the August release of The Gauge, Nielsen's Total TV and Streaming viewing snapshot.
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Sep 13, 2021
With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their visibility with advertisers and agencies?
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Sep 09, 2021
As the EV market heats up in the auto industry, can a company that shuns traditional advertising continue to grow?
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Sep 07, 2021
To find out fans' comfortability in returning to stadiums based on the upcoming NFL and NBA seasons, Nielsen Sports conducted a Fan Insights survey with U.S. sports fans about their willingness to attend sporting events.
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Aug 25, 2021
Esports sponsorship revenue grew at a compound annual growth rate of nearly 32% between 2014 and 2019, and panelists participating in a recent Cannes Lions panel said they expect revenue from sponsorships alone to hit $1 billion in the near future.
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Aug 24, 2021
As the media industry plans for a future without third-party cookies, many are quick to jump to the implications for advertisers and their digital marketing efforts to stay connected with consumers. But the implications are just as meaningful for publishers.
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Aug 23, 2021
The dramatic rise in global CTV adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are.
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Aug 20, 2021
In this video, influencer, and activist Christina Mallon of Wunderman Thompson identifies strategies for improving representation of disability in advertising.
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Aug 19, 2021
In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics.
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Aug 19, 2021
Compared with the early days of streaming, when platforms largely aimed to satiate all audiences at one fell content swoop, a handful of platforms are taking a more focused engagement approach.
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Aug 19, 2021
Film and TV content have made progress in depicting stories of disability, ads lag behind. Brands must engage with the disabled community or risk alienating them.
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Aug 17, 2021
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a quickly evolving and important space in the broader media industry.
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Aug 16, 2021
Without third-party cookies, first-party data will become foundational in how brands connect with their customers and other consumers.
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Aug 10, 2021
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.
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Aug 09, 2021
Much like we see in Hollywood, the library of video game remasters, remakes and reboots is continually growing, engaging both gamers seeking nostalgia as well as many who hadn't even been born when the originals were released.
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Aug 04, 2021
Amid the global semiconductor shortage, U.S. auto manufacturers will need to focus on brand-building marketing efforts to stay top-of-mind with consumers until supplies normalize.
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Aug 02, 2021
It's time for brands to focus on back-to-school—even though August just started.
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Jul 29, 2021
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
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Jul 28, 2021
Media has a powerful role in educating audiences about disabilities, both visible and nonvisible. But the representation gap is glaring.
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Jul 28, 2021
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline for convenience is higher than ever—and consumer expectations from retailers will be, too.
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Jul 21, 2021
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
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Jul 20, 2021
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
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Jul 19, 2021
LGBTQ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
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Jul 15, 2021
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.
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Jul 15, 2021
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
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Jul 14, 2021
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.
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Jul 08, 2021
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. That appeal, however, shouldn't overshadow the importance of brand building.
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Jul 07, 2021
Unlike other events, the Olympics features men and women competing in the same events in the same stadiums for medals of equal importance. Perhaps more importantly, broadcasters and sponsors don't differentiate between genders at the games.
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Jul 07, 2021
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move the business forward during this unique time.
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Jun 30, 2021
As the world acclimates to new realities after more than a year of living with COVID-19, marketers need to think about using both brand and growth marketing tactics instead of doubling down on one for a quick win.
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Jun 28, 2021
For Cannes LIONS Live 2021, a panel of experts explored the importance of measuring content in order to strive toward more accurate representation.
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Jun 28, 2021
During Nielsen's Cannes LIONS Live 2021 virtual experience, a panel of industry leaders discussed Latinx and Afro-Latinx representation on screen.
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Jun 28, 2021
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.
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Jun 28, 2021
In addition to being extremely engaged with sports content, sports fans are passionate about social causes, with equal opportunity for all and access to education slotting in as the causes they care about the most.
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Jun 24, 2021
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.
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Jun 24, 2021
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
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Jun 23, 2021
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media landscape for Cannes LIONS Live.
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Jun 22, 2021
As part of Nielsen's Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.
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Jun 18, 2021
In financial services, an abundance of brands have historically focused more on sales activation tactics than brand building, which makes it challenging to engage new customers and drive long-term growth.
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Jun 17, 2021
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
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Jun 17, 2021
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.
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Jun 16, 2021
The implications for the sports betting world are fairly straightforward. In just a short time, online sports betting has become a burgeoning industry with a growing opportunity for brands, sports leagues, rights holders and TV networks.
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Jun 09, 2021
Technology, access to information, digitization and personalization are all shaping the future of the financial services landscape. Many of those trends accelerated last year, forcing even more change on the industry, especially virtualization.
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Jun 08, 2021
This paper delves into the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.
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Jun 08, 2021
There is no short-selling the importance of sales-driven marketing, but long-term business vitality requires more than short-term activations. Holistic marketing requires a balance of short- and long-term activation strategies.
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Jun 03, 2021
With a growing wealth of platform and program choices, the CTV options for consumers continue to expand and diversify. That, in turn, has opened a wealth of opportunities for advertisers and agencies.
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Jun 01, 2021
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including how to approach audience buying and measuring how effectively your ads reached target audiences.
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Jun 01, 2021
Limiting the narrative around Black achievement, like that of "Black Wall Street," still plays out in our media today. As viewers, content creators, storytellers and journalists, we can demand more for and of ourselves to expand the African American narrative.
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May 27, 2021
There are signs of a rebound across sectors, but that doesn't alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
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May 16, 2021
For many Native Americans, the appropriation of sacred symbols and propagation of stereotypes have been par for the course in American sports at professional, collegiate and K-12 levels. But many of today's fans are saying it doesn't have to stay that way.
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May 13, 2021
In this on-demand summit, senior industry experts and Nielsen leaders share the latest thought leadership and measurement advances in connected TV (CTV).
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May 13, 2021
Future success in the streaming space will hinge on more than just great content—it will need directions to great content. And the effectiveness of those directions will determine whether viewers find it.
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May 13, 2021
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
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May 13, 2021
This report showcases the growth and power of the Asian American community along with the key opportunities for action.
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May 11, 2021
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
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May 11, 2021
Amid the progressively digital landscape, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
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May 06, 2021
Without third-party cookies, marketers can't overlook the need for accurate measurement as changes in the digital media environment accelerate.
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May 05, 2021
The Black Lives Matter movement is no longer just for or embraced by people of color, but it has broken through as a collective mission finding allies across gender, ethnicity, and communities of all sizes.
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May 05, 2021
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
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Apr 29, 2021
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.
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Apr 27, 2021
For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
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Apr 22, 2021
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they're able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.
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Apr 21, 2021
86% of the marketers surveyed for this year's Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.
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Apr 19, 2021
Nielsen's Ameneh Atai explores the values and benefits of "always on" digital measurement for the industry, while sharing how Nielsen is implementing this type of measurement.
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Apr 16, 2021
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.
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Apr 13, 2021
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.
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Apr 13, 2021
Matt Krepsik, General Manager, Planning and Outcomes Products at Nielsen discusses why taking a democratized approach to identifiers will help marketers build direct relationships with their diverse consumer bases across platforms.
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Apr 09, 2021
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
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Apr 06, 2021
Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant relationships with consumers. Quality first-party data will be critical, but it won't be enough on its own.
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Apr 05, 2021
Using data from the latest Nielsen Total Audience Report: Advertising Across Today's Media, we've identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
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Apr 01, 2021
After living with COVID-19 for more than a year, it's critical that brands understand that not all online shopping ends with an electronic purchase. And that's precisely why omnichannel strategies can't solely focus on the point of purchase.
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Apr 01, 2021
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
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Apr 01, 2021
This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250 marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to discover how marketers are approaching marketing in today's world.
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Mar 30, 2021
As Women's History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year's International Women's Day theme: #ChoosetoChallenge.
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Mar 26, 2021
There are several fundamental truths that brands need to embrace: social media is powerful; female athletes are powerful influencers; and consumers are asking more from brands when it comes to social responsibility.
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Mar 25, 2021
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
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Mar 25, 2021
In this edition of the Nielsen Total Audience Report: Advertising Across Today's Media, we cast a new eye on advertising. Find out where consumers are spending their time and money and how eager they are to spend again.
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Mar 19, 2021
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
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Mar 19, 2021
In this Diverse Intelligence Series report, we show where key opportunities lie and how overlooking "women of a certain age" means undervaluing not only their influence in society, but ultimately your own brand's potential.
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Mar 17, 2021
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It's time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
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Mar 16, 2021
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.
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Mar 16, 2021
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn't provide comprehensive reach.
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