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Nielsen Trends
Mar 20, 2018

Kits and Clicks: How European Football Clubs are Using Social Media to Boost Sponsor Exposure
At the halfway point of the 2017-2018 season, the team uniform providers of the top 40 football clubs in Europe had received more than 80 billion social media impressions, providing $70.6 million in QI media value.

Nielsen Trends
Mar 20, 2018

Connecting Advertising: How Avid Podcasters Influence Purchasing Patterns
Podcasting continues to evolve as it engages and entertains growing audiences. And avid podcast fans can play a crucial role for marketers and advertisers looking to identify what's next for this burgeoning medium.

Nielsen Trends
Mar 20, 2018

Why Retailers Should View Convenience as a Mindset Rather Than a Store Format
While only about one-third of U.S. convenience store shoppers plan to purchase fresh foods in this channel, the reasons why most consumers shop for these items elsewhere aren't set in stone.

Nielsen Trends
Mar 19, 2018

What it Means to Be 'Natural' in the U.S. Beauty Market
The ways shoppers are looking for more natural beauty products is evolving. And what the word natural means to one shopper might be very different from what it means to another.

Nielsen Trends
Mar 14, 2018

As the Media Universe Grows, Ad-Supported Content Remains a Preferred Source
While the media landscape expands, the type of content consumers spend time with has remained consistent. Ad-supported content is the medium that consumers gravitate toward the majority of the time in their viewing habits.

Nielsen Trends
Mar 13, 2018

A Look at How Assortment Can Drive Success in Today's Retail Environment
Given the contraction and the convenience that online channels offer consumers, FMCG businesses need a seamless integration between their traditional and digital offerings. And that means they need to efficiently manage distribution between on- and offline channels

Nielsen Trends
Mar 12, 2018

Booming Snack Sales Highlight a Growth Opportunity in Emerging Markets
One consumer product category that shows promise is snack foods. A rare global growth story, snacks are satisfying consumer cravings around the world—in fact, the snacking business grew US$3.4 billion globally in 2017.

Nielsen Trends
Mar 08, 2018

International Women's Day 2018: Celebrating Leading Women at the Box Office
While women are still less likely than men to appear in leading roles in box office hits globally, the number of women finding success at the box office has increased since the start of the century.

Nielsen Trends
Mar 08, 2018

Modern Day Women: The Powerhouse That Invests, Engages and Influences
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.

Nielsen Trends
Mar 08, 2018

As Trends in Beauty Highlight, Brand Value Is More than Skin Deep
More than any other consumer industry, beauty and personal care are driven by trends. New trending ingredients, formulations, colors and brands come around every season. Walk into your average retail store and you'll see this reflected on shelves.

Nielsen Trends
Mar 07, 2018

International Women's Day: Celebrating Women in Music
While music formats and tastes have changed over time, one thing remains constant—the powerful voice of women in popular music.

Nielsen Trends
Mar 06, 2018

Private-Label Brands are Hungry for More of the Global Food Pie
There's a new retail revolution underway, and it's going to affect the global food industry in ways the market hasn't seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies.

Nielsen Trends
Mar 05, 2018

Meal Kit Mania: Innovation for Foodies
While the food retail landscape isn't one that sees an over-abundance of frequent, market-shifting innovation, meal kits are proving to be just that. In just a few short years in fact, they have carved out a unique—and profitable—niche in the U.S. grocery landscape.

Nielsen Trends
Mar 01, 2018

Go Where the Growth is: Key Trends to Explore in Emerging Markets
While sales of fast-moving consumer goods in some traditionally successful markets like the U.S. saw signs of softness in early 2017, opportunities for growth are still readily available if you know where to look.

Nielsen Trends
Mar 01, 2018

New Radio Trends And New Momentum For the New Year
Nielsen's January PPM ratings shed light on how Adult Contemporary stations are still riding the momentum they gained during a big Holiday book spike. Elsewhere, News/Talk stations are also working on their own momentum courtesy of continued interest in the news cycle.

Nielsen Trends
Feb 27, 2018

Multicultural Consumers are Private-Label Growth Drivers
As the population in the U.S. continues to diversify, the opportunity exists for private-label brands to increase their share among multicultural households.

Nielsen Trends
Feb 22, 2018

U.S. Sports Sponsorship TV Value Grows by More Than $54 Million in 2017
With more ways to connect to media than ever before, sports still capture our heart strings—and our attention. Brands are eager to tap into sports' attentive audiences, and many are dedicating big budgets to do so.

Nielsen Trends
Feb 22, 2018

Moves and Shakes: Predicting What New Zealand's Liquor Market Will Look Like in 2018
Five years ago, mainstream alcohol segments drove the majority of the alcohol sales growth in New Zealand. More recently, niche products have emerged, and Kiwis are increasingly opting for more premium and unique beverage offerings.

Nielsen Trends
Feb 20, 2018

The Three Systemic Shifts Shaping the U.S. Beauty Landscape
Across the broad consumer products landscape, you'd be hard pressed to find an industry that's more driven by market trends than the beauty industry. And when we stop and take an in-depth look at what's going on in the beauty space, we can see that trends are re-writing the basic foundation of the industry.

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