NEWS: NIELSEN TRENDS
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Nielsen Trends
Nov 15, 2019

Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season
There's a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. Do you know what motivates your online holiday shopper?

Nielsen Trends
Nov 13, 2019

Nielsen TV: How Preteen Gamers Discover and Spend on Games
Despite their young ages, preteen (kids 7-12) gamers in the U.S. collectively spend what some might view as an unfathomable amount of money on video games. And given their desire to be social through gaming, they're spending most of that money on in-game extras, like outfits, to differentiate themselves from their friends.

Nielsen Trends
Nov 07, 2019

Brands, It's Time to Wise Up to Women
Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. So how can brands ensure they're making authentic connections with women?

Nielsen Trends
Nov 07, 2019

Test Duplicate Insight


Nielsen Trends
Nov 06, 2019

Preteens Need Modern Payment Options for Today's Digital Video Games
Today's digital video games feature many ways to lure gamers into opening up their wallets: microtransactions, downloadable content, gaming subscriptions, etc. Gamers, however, can't purchase these digital offerings with cash. Traditionally, this is where credit cards come into play. So where does that leave preteen gamers?

Nielsen Trends
Nov 04, 2019

Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market
By thinking beyond how to wield their individual spending power, Generation Z consumers are pushing their households and broader social networks to use the tools at their disposal to create real change.

Nielsen Trends
Oct 31, 2019

Solving for "The Trust Gap"
The CPG marketplace is disruptive because a major paradigm shift is underway. We see this shift firsthand every day as our manufacturer and retailer clients are increasingly leaning on us to help them navigate this change and pursue growth. We call it the Trust Gap.

Nielsen Trends
Oct 30, 2019

Nielsen TV: Getting to Know the Next Generation of Video Gamers
Believe it or not, pre-teens bring quite a bit to the digital gaming table. Yes, most of the games they play are free, but game makers are steadily evolving their in-game monetization strategies to engage with this surprisingly lucrative audience.

Nielsen Trends
Oct 29, 2019

The Million Dollar Fine
If you're a woman in North America, the OECD estimates that you make $10,000 less than your male counterparts each year, and you're charged between $1,300 and $2,135 more for products and services. It's a gender fine that adds up to about half a million dollars over your lifetime—and that's if you're lucky.

Nielsen Trends
Oct 28, 2019

The 2020 Vision for U.S. Retail and Beyond
In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer to re-stock the shelf faster?

Nielsen Trends
Oct 25, 2019

Winning in Today's CPG Market: The A-Z Checklist for Manufacturers
Want to be a winner in today's fast-paced CPG market? Download Nielsen's checklist for small to mid-sized CPG manufacturers.

Nielsen Trends
Oct 24, 2019

Statistical Modeling and Machine Learning Coexist, Not Compete
As the manifestation of technology that uses prior observed data to train computers to predict future outcomes, machine learning is often framed as the end-game, putting traditional statistical modeling in the shade. But that's not where it belongs.

Nielsen Trends
Oct 23, 2019

10 Tips for Winning Market Share in Today's Shopping Climate
What does it take to succeed in today's CPG market? Find out in Nielsen's latest Buyer Guide. Download now.

Nielsen Trends
Oct 17, 2019

Artificial Intelligence is the Link Between Big Data and Persons-Level Measurement
Truth in measurement has never been more important than it is today. Therefore, truth is our only agenda. But arriving at that truth has never been more complicated. While many view big data as a panacea for measurement in a digitally rich world, we know it's not that simple.

Nielsen Trends
Oct 14, 2019

Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the population, women are key influencers across the globe. And the reality is that women still shoulder most of the household responsibilities.

Nielsen Trends
Oct 08, 2019

The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.

Nielsen Trends
Oct 07, 2019

Small Screen, Big Picture: Looking at Programming Genres Through a Time-Shifting Lens
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.

Nielsen Trends
Oct 03, 2019

Embracing the Era of Deep, Small Data
For much of the big data era, businesses have held the power. With immense grassroots advocacy and legislation such as the EU's GDPR and the California Consumer Privacy Act, the pendulum of power has swung toward consumers.

Nielsen Trends
Oct 01, 2019

7 Key Features of a Marketing KPI Dashboard
Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. We asked a group of marketing experts how marketing KPI dashboards can be improved.

Nielsen Trends
Oct 01, 2019

The Path to Agile Innovation in a CPG World
Many CPG marketers are looking to use agile innovation, but Nielsen research has found that lifting an approach that works quite well for many technology companies may have less successful outcomes in CPG. To be successful, marketers need to adapt the agile development steps of design, requirements, implementation and verification to the development realities of CPG, while testing and iterating at the right stages for CPG products.

Nielsen Trends
Sep 26, 2019

Speak Up—The Media Industry Is Listening
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It's not just the right thing, it's also the smart thing.

Nielsen Trends
Sep 19, 2019

Nielsen TV: Understanding the Importance of Language Among Latinx Consumers
Spanish is one of the top languages spoken within the U.S., as Hispanics make up 18% of the overall population. Thy also represent the fastest growing ethnic or racial group. Importantly, approximately 75% of U.S. Hispanics are bilingual—even though a majority were born in the U.S.

Nielsen Trends
Sep 19, 2019

The Golden Growth Opportunity for U.S. Drugstores
Increasingly for drugstores, the way to consumer wallets is through their diet. However, Nielsen's 2019 Health Care study showed that only 24% of consumers are satisfied with the health food selection in drugstores. Within the drugstore market, there's a golden opportunity for growth.

Nielsen Trends
Sep 16, 2019

Fresh and Focused: The U.S. Retailer Path to Winning Brick and Mortar
Fresh departments are the perfect place for retailers to differentiate themselves in stores, as more category sales continue to shift online.

Nielsen Trends
Sep 16, 2019

Test publish date


Nielsen Trends
Sep 12, 2019

It's in the bag
African Americans are powerful consumers, wielding $1.3 trillion in annual buying power. These consumers' path to purchase is non-linear and technologically driven.

Nielsen Trends
Sep 12, 2019

What's Next in Media Measurement?
The only thing consistent about the media industry is change. Media fragmentation is the new norm. People are constantly modifying what media they consume, how they consume it and when they consume it. Currency data is critical to understanding the engagement of these audiences through reach and frequency metrics to individual media types.

Nielsen Trends
Sep 05, 2019

Provence Points to a Rosé Future
The Provence varietal engages with more affluent, more mature households, and these households account for just over 80% of all wine spend in the off-trade market. These households are also increasing their overall household spend.

Nielsen Trends
Sep 05, 2019

Streaming: Friend or Foe to Local Markets?
The typical U.S. adult streamer spends an average of just under one hour (57 minutes) streaming non-linear content to their TVs in a regular day. That's significantly less time than streamers spend with linear TV: two hours 42 minutes.

Nielsen Trends
Sep 04, 2019

How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market
Beyond the buzz created around the early release of Starbuck's Pumpkin Spice Latte, there is something big brewing in the U.S. coffee market. Nielsen data shows that the ready-to-drink coffee category is hot, and a steady stream of innovation is fueling this dollar sales growth.

Nielsen Trends
Sep 03, 2019

Power of One: Athletes as Endorsers
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.

Nielsen Trends
Aug 29, 2019

It's Time to Take the Blinders Off
What are the big "watch-outs" that CPG manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we've identified three blind spots that we believe should be top of mind given the long-term nature of the implications involved.

Nielsen Trends
Aug 27, 2019

Nielsen Estimates 120.6 Million TV Homes in the U.S. for the 2019-2020 TV Season
According to Nielsen's National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.

Nielsen Trends
Aug 26, 2019

6 Ways CPG Brands Can Reach Their Best Audiences
Learn findings from an analysis of 750 digital advertising campaigns for 31 CPG brands and see why the type of data an advertiser uses for targeting consumers has a significant impact on ROI.

Nielsen Trends
Aug 22, 2019

Considering a Play in the Cannabis Sector? Here's What You Need to Know
The cannabis market isn't an easy arena to navigate, especially for brands that would like to capitalize on the groundswell but aren't familiar with the minutiae of the sector. As a result, many U.S. brands and retailers are grappling with how to navigate for the future of the CPG market—one where cannabis stands to be a true game-changer across an array of categories.

Nielsen Trends
Aug 21, 2019

Finally, a Reason to Celebrate the Length of an MLB Game
Unlike elsewhere in the world, corporate sponsorships on professional sports jerseys in the U.S. are far from commonplace. With an inside baseball view of how lucrative they could be for the MLB, however, going mainstream might be just around the corner.

Nielsen Trends
Aug 19, 2019

Nielsen TV: The Power of Influence Along the Latinx Consumer Journey
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen, today's path to purchase is rapidly being influenced by others. But for members of the Latinx community, recommendations carry significantly more weight.

Nielsen Trends
Aug 12, 2019

La Oportunidad Latinx
In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms.

Nielsen Trends
Aug 08, 2019

The True Magic of Data Science
While some may equate data science as pulling rabbits from hats, this thinking is misguided. But this is largely because the vast majority of people don't understand the workings of data science.

Nielsen Trends
Aug 07, 2019

Global Ad Spending Is Up, But You Can't Buy Loyalty in CPG
Loyalty has always been a priority for companies, but now that consumers have endless choice in an ever-changing retail landscape, it's brand switching that manufacturers and retailers should keep a close eye on.

Nielsen Trends
Aug 06, 2019

Many Americans Are Looking For A Bar Experience Without the Buzz
Near-beers, premium soft drinks, mocktails, low- and non-alcoholic options, kombuchas and botanical tinctures all offer a wealth of opportunity for on-premise establishments to experiment with and promote to "sober curious" consumers.

Nielsen Trends
Aug 05, 2019

The Nielsen Local Watch Report
The latest edition of Nielsen's Local Watch ReportThe August 2019 edition, entitled "TV Streaming Across Our Cities," focuses on the impact that streaming and access to subscription video on-demand services are having on the media landscape, particularly at the market level.

Nielsen Trends
Aug 02, 2019

The Rise of Premium Private Label and its Impact on Discount Retailers
With the rise of higher-end store brand products comes U.S. consumers' inclination to spend more on store brands.

Nielsen Trends
Aug 02, 2019

Meet the New ‘Meat' Eater
Today's shoppers are, in many cases, omnivores, but they're playing the field when it comes to exploring meat alternatives in their search for dietary protein. In fact, protein-seeking consumers are more likely than ever to consider all the options available to them.

Nielsen Trends
Aug 01, 2019

Nielsen TV: The Importance of ‘GVC' To Millennial Gamers
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially true for U.S. Millennials, as 71% of Millennial gamers say they enjoy watching gaming video content as well, largely on platforms like Twitch and YouTube.

Nielsen Trends
Jul 31, 2019

Innovation Doesn't Always Equal Growth - Three Learnings
A new product hits shelves approximately every two minutes, so why are product consumption and unit volume sales in the U.S. at a standstill year-over-year?

Nielsen Trends
Jul 30, 2019

Webinar: How Ferrero Became a Category Growth Leader
The team used Nielsen's Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.

Nielsen Trends
Jul 29, 2019

Amazon Share Declining Amid Online CPG Sales Growth…Is Now the Time to Double Down?
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?

Nielsen Trends
Jul 29, 2019

Amazon Share Declining Amidst Online CPG Sales Growth…Is Now the Time to Double Down?
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?

Nielsen Trends
Jul 29, 2019

Amazon Share Is Declining Amid Online CPG Sales Growth…Is Now the Time to Double Down?
Although Amazon remains the global leader in CPG e-commerce, its share growth has fallen since 2017. But what does this mean for other online shopping platforms?

Nielsen Trends
Jul 26, 2019

Brace for Impact: U.S. CPG Cannabis Sales to Rise by the Billions
From marijuana sold via licensed dispensaries where it's legalized for recreational use to hemp-derived products that are emerging at retail outlets, cannabis could generate new revenue for those that can capitalize on related opportunities. It could also pose significant risk for suppliers and retailers that choose to turn a blind eye to the current and projected growth of cannabis.

Nielsen Trends
Jul 26, 2019

Total Consumer Report 2019
A transaction today involves more than just an exchange of payment for goods and services. It involves an exchange of data and is a reflection of trust. In this report, we'll review and link out to viewpoints on the consumer opportunities in play today to win that trust.

Nielsen Trends
Jul 25, 2019

Wine Boxes and Cans Come of Age
Nowadays, wine is starting to gain traction in the U.K.'s off-premise market in two specific formats, which are driving excitement and helping to expand usage occasions: bag in a box and cans.

Nielsen Trends
Jul 25, 2019

The F Word: Flexitarian is Not a Curse to the Meat Industry
Consumers are increasingly embracing a flexitarian lifestyle, delving into both traditional meat and plant-based alternatives.

Nielsen Trends
Jul 24, 2019

The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales and prove the value of your marketing.

Nielsen Trends
Jul 24, 2019

Nielsen Design Impact Awards
This year's winners represent a wide range of business situations across food, beverage, personal and home care. Some transformed brands; others tacked challenges with competing in saturated categories; and some adapted heritage brands to stay relevant amid an evolving FMCG landscape.

Nielsen Trends
Jul 23, 2019

Resur'GIN'ce of a Classic: How Local Bars Can Benefit From a Taste of the Past
The Negroni—a bitter Italian cocktail—is making a comeback in local bars and restaurants throughout the U.S. But who's ordering them and how can your on-premise establishment benefit from their resurgence?

Nielsen Trends
Jul 22, 2019

Nielsen TV: Getting to Know Millennial Video Gamers
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985, Millennials now have careers, advanced degrees and families. That being said, they're still gamers at heart, as two-thirds of Americans play video games every month. So what else do we know about this key demographic for the video game industry?

Nielsen Trends
Jul 18, 2019

How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve conversions and increase market share.

Nielsen Trends
Jul 18, 2019

Sampling is the Key to Representative Person-Level Measurement
It's not practical, feasible or necessarily a good idea to try measuring consumer behaviors by engaging with as many people as possible. That's where sampling comes in.

Nielsen Trends
Jul 16, 2019

Battle of the Brands: Consumer Disloyalty is Sweeping the Globe
Only 8% of global consumers are committed to the brands they purchase. That's an alarming stat, and it highlights the challenge brands face as they seek to engage with consumers and retain them.

Nielsen Trends
Jul 15, 2019

The New Black Friday? Prime Day's Halo Effect Spans Beyond Gadgets (and Amazon Itself)
How big will this year's Prime Day be? While there's little doubt that it will continue on its upward trajectory, the growth areas might surprise you.

Nielsen Trends
Jul 11, 2019

Quarter By Numbers: Q1 2019
Our first-quarter 2019 report covers 66 countries across five regions. This quarterly series provides a global snapshot of what's going on in our markets today.

Nielsen Trends
Jul 11, 2019

Brands increase trust—and prices—through sustainability
Products that are environmentally friendly and use recycled packaging resonate most strongly with consumers. This is good news for all marketers seeking to connect with sustainability minded consumers.

Nielsen Trends
Jul 10, 2019

Infographic: Using CPG Market Sizing Data to Capitalize on Growth
New areas of growth crop up in the CPG industry all the time, resulting in both more opportunities and more competition.

Nielsen Trends
Jul 10, 2019

2019 FIFA Women's World Cup: Media Snapshot
There's nothing like the thrill of sports, and the 2019 FIFA Women's World Cup was a major attraction across screens of all sizes through the tournament's closing match on Sunday, July 6. Notably, the final match between the U.S. and the Netherlands drew just under 14 million viewers—22% more viewers than last year's men's final between France and Croatia.

Nielsen Trends
Jul 08, 2019

Predicting Performance of Athletes as Influencers: On-Court Performance Doesn't Always Dictate Marketability
Some athletes are great at repeatedly making the highlight reels, and some excel at connecting with fans when they're not competing. But does strong athletic performance always correlate with impactful fan engagement? Perhaps surprisingly, not always.

Nielsen Trends
Jul 03, 2019

Investing in Trust Will Lubricate Business Frictions in China
Frictions around a growing economy like China's should be expected. They're growing pains. In fact, it's these very signs of friction that demand a lubricant for business in China and for those who do business with China. And that lubricant is trust.

Nielsen Trends
Jul 02, 2019

Disloyalty is the New Black
Only 9% of U.S. consumers say they're brand loyal, and consumers in Canada are on par with the global average of 8%. Compared with the global average, however, Americans are the opposite of adventurous: In fact, only 36% of Americans say they love trying new brands and products, a full 8 percentage points lower than the global average of 42%.

Nielsen Trends
Jul 01, 2019

The Database: Who's Buying Your Brand and How to Grow It
With a massive 42% of global consumers actively on the hunt for new and different, there's never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that's what this episode focuses on, and we're going to leverage data and findings from more than three years' worth of retail data to do it.

Nielsen Trends
Jun 19, 2019

From Household to Hygiene Products, Private Label Is Upending Omnichannel Landscape
From Amazon's new skin care line to Chewy.com's new private-label pet food, retailer branded products are no longer a niche online. CPG private label accounts for 3% of online dollar sales, up from 1.3% two years ago, and some categories—particularly household care and baby products—are caught in the crosshairs.

Nielsen Trends
Jun 19, 2019

From Great Panels Come Great Insights
At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher quality of insights than anyone else in the marketplace.

Nielsen Trends
Jun 18, 2019

How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities not only to improve patient outcomes and manage costs, but also advance marketing efforts. Organizations that can combine data, analytics and strategy will be able to implement processes that change the way they operate, for the better.

Nielsen Trends
Jun 17, 2019

Monetizing the Munchies: How Legal Marijuana Use is Affecting the U.S. Snacking Industry
America is a nation of snackers, and sales are up across the country year-over-year. But could the "munchies" driven by legal marijuana use increase sales further?

Nielsen Trends
Jun 17, 2019

The Database: What's on Tap for the Alcoholic Beverage Industry?
Americans aren't drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That's because today's consumers are seeking experiences—both in their glasses and at their watering holes of choice.

Nielsen Trends
Jun 17, 2019

The Steady Reach of Radio: Winning Consumer Attention
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18 , radio reaches 92% of U.S. adults every week.

Nielsen Trends
Jun 17, 2019

The Steady Reach of Radio: Winning Consumers' Attention
The original electronic media, radio continues to reach more Americans than any other platform measured by Nielsen. Among adults 18 , radio reaches 92% of U.S. adults every week.

Nielsen Trends
Jun 13, 2019

Consumer Disloyalty is the New Normal
A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.

Nielsen Trends
Jun 12, 2019

Top 10 Questions to Ask Martech Vendors
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of getting quotes and comparing features and functionality can be lengthy.

Nielsen Trends
Jun 12, 2019

Data Integration Data Enrichment = Faster Insights
The combination of data integration and data enrichment enables sophisticated analytics to produce effective, actionable business intelligence—intelligence that was previously locked away in different systems.

Nielsen Trends
Jun 12, 2019

Assessing Retail Store Size and the Impact of E-Commerce
In looking at store count trends over the past 10 years, we're able to forecast which categories are most vulnerable to future e-commerce growth. That's because store count changes across the U.S. have moved in sync with the adoption of e-commerce across categories.

Nielsen Trends
Jun 11, 2019

Three Ways Data Can Help You Compete in Crowded CPG Markets
You need data to ensure your CPG product thrives, especially in crowded and competitive markets. Watch our video to learn how.

Nielsen Trends
Jun 10, 2019

The Database: How Digital is Evolving Video Content
Regardless of how you define TV, there's no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the pickiest of viewers.

Nielsen Trends
Jun 06, 2019

By 2025, the U.S. Hemp-based CBD Industry Will Be a $6 Billion Opportunity—Snack Industry Take Note
The FDA has began hearings examining the potential de-regulation of cannabidiol (CBD) from hemp within food products. This could have a major impact on the U.S. consumer packaged goods (CPG) industry—particularly for the snack and confectionery category.

Nielsen Trends
Jun 06, 2019

Game On: Video Games are a Staple Among Millennials' Media Diets
How important are video games to Millennials? According to our latest Millennials on Millennials report, which focuses on video game consumption among this demographic two in three Millennials in the U.S. play video games every month.

Nielsen Trends
Jun 06, 2019

Combating the Long Tail with Data Science
You don't have to look far to see rapidly growing or already mature 'disruptors' in retail and manufacturing, but the long tail of market disruption goes way beyond that in today's age of consumer disloyalty.

Nielsen Trends
Jun 03, 2019

The Database: Innovating for Today's Omnichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers' needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.

Nielsen Trends
Jun 03, 2019

The Database: Innovating for Today's Onmichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers' needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across other consumer segments.

Nielsen Trends
May 31, 2019

Preparing for the Competition: The Analysis Your Emerging CPG Manufacturing Business Needs
New and emerging CPG manufacturers need to know how to analyze their competitive landscape to give their product and business the best chance to succeed. To do this, they need a combination of market sizing, account-level, retail sales, competitive and consumer data to conduct an effective analysis.

Nielsen Trends
May 30, 2019

The Science to Make Sense of Big Data
The data generated by our day-to-day activities can help brands and marketers understand consumer needs and drive growth for their businesses. But first, they need to make sense of all the data.

Nielsen Trends
May 29, 2019

Understanding Your Competitive CPG Landscape
Retail sales data and competitive data helps you form a complete picture of the best market for your product so you can operate more effectively. In today's crowded CPG market that's never been more critical. Find out how to use the right market data to understand your competitive CPG landscape today.

Nielsen Trends
May 28, 2019

The Database: Can Corporate Citizenship Be Good for Communities and the Bottom Line?
This episode explores how brands are incorporating corporate social responsibility into their daily business practices, how they're engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line.

Nielsen Trends
May 27, 2019

A Memorial Day Salute: Hats Off to Habits of Veterans
As Americans gear up for summer and the Memorial Day weekend, we want to remember the real reason we celebrate—to honor members of the military who have made the greatest sacrifice for their country while serving in the U.S. Armed Forces.

Nielsen Trends
May 24, 2019

What is 'The Cloud'?
The cloud can save enterprises time and money while improving agility and scalability, all of which are important factors you need in today's competitive landscape.

Nielsen Trends
May 23, 2019

Five Ways Retail Sales Data and Competitive Insights Can Help You Beat the Competition
Retail sales data and competitive insights can give you the edge you need to enter the market, fuel faster growth and go head-to-head with even the longest-standing players in your product category. Here are five ways you can use CPG retail data to get a leg up on your competition

Nielsen Trends
May 22, 2019

This Memorial Day, Americans Will Substitute Summer CPG Staples for Alternatives
While beer and hot dogs are staple menu options Memorial Day weekend and through the summer months, a range of emerging options are joining them on the menu.

Nielsen Trends
May 22, 2019

How Multi-Touch Attribution Helps Brands Master the Multiverse
The aim of the game for 2019 for marketers is to keep moving. To keep pace with consumers, marketers must continually test new marketing channels and tactics to supplement and evolve their acquisition strategies. But they also need to prove the impact of these investments on sales, revenue and other key business metrics.

Nielsen Trends
May 21, 2019

How Newer Ready-to-Drink Beverages and Packages are Shaking Up the Adult Beverage Market
Think about your favorite martini, or perhaps a particular variation of the Moscow Mule. To get one—and a good one—you've traditionally had to rely on a good mixologist. Today, however, ready-to-drink adult beverages are freeing consumers from the confines of their favorite watering holes.

Nielsen Trends
May 21, 2019

My Relationship with a Biscuit Pack
My experience with the orange pack of biscuits is typical of how shoppers interact with product packs. Packs catch the shopper's attention at the "Zeroth moment of truth"—when the shopper is in front of a screen. They then catch the shopper's attention in front of the shelf—that's the "first moment of truth"—where most purchase decisions are made.

Nielsen Trends
May 20, 2019

Evaluating Risk: Ensuring Your Innovative New CPG Product is a Success
Meta Description 150-320 chars Are you launching, or looking to launch, an innovative new CPG product? Evaluating the risk of innovation can mean the difference between a CPG product breakthrough and a false start, so assessing and stemming risk should be a priority at every phase of development

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