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May 11, 2021
Amid the progressively digital landscape, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
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May 11, 2021
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
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May 06, 2021
Without third-party cookies, marketers can't overlook the need for accurate measurement as changes in the digital media environment accelerate.
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May 05, 2021
The Black Lives Matter movement is no longer just for or embraced by people of color, but it has broken through as a collective mission finding allies across gender, ethnicity, and communities of all sizes.
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May 05, 2021
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
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Apr 29, 2021
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.
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Apr 27, 2021
For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
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Apr 22, 2021
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they're able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.
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Apr 21, 2021
86% of the marketers surveyed for this year's Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.
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Apr 19, 2021
Nielsen's Ameneh Atai explores the values and benefits of "always on" digital measurement for the industry, while sharing how Nielsen is implementing this type of measurement.
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Apr 16, 2021
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.
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Apr 13, 2021
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.
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Apr 13, 2021
Matt Krepsik, General Manager, Planning and Outcomes Products at Nielsen discusses why taking a democratized approach to identifiers will help marketers build direct relationships with their diverse consumer bases across platforms.
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Apr 09, 2021
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
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Apr 06, 2021
Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant relationships with consumers. Quality first-party data will be critical, but it won't be enough on its own.
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Apr 05, 2021
Using data from the latest Nielsen Total Audience Report: Advertising Across Today's Media, we've identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
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Apr 01, 2021
After living with COVID-19 for more than a year, it's critical that brands understand that not all online shopping ends with an electronic purchase. And that's precisely why omnichannel strategies can't solely focus on the point of purchase.
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Apr 01, 2021
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
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Apr 01, 2021
This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250 marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to discover how marketers are approaching marketing in today's world.
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Mar 30, 2021
As Women's History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year's International Women's Day theme: #ChoosetoChallenge.
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Mar 26, 2021
There are several fundamental truths that brands need to embrace: social media is powerful; female athletes are powerful influencers; and consumers are asking more from brands when it comes to social responsibility.
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Mar 25, 2021
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
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Mar 25, 2021
In this edition of the Nielsen Total Audience Report: Advertising Across Today's Media, we cast a new eye on advertising. Find out where consumers are spending their time and money and how eager they are to spend again.
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Mar 19, 2021
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
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Mar 19, 2021
In this Diverse Intelligence Series report, we show where key opportunities lie and how overlooking "women of a certain age" means undervaluing not only their influence in society, but ultimately your own brand's potential.
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Mar 17, 2021
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It's time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
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Mar 16, 2021
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.
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Mar 16, 2021
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn't provide comprehensive reach.
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Mar 08, 2021
Despite gains in gender equality, women are still missing on-screen, in advertising, and in board rooms. The pandemic has only compounded the pressure women are facing today, threatening to roll back the progress we've made.
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Mar 04, 2021
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
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Feb 25, 2021
Watch this on-demand webinar for insight into the latest trends around brand partnership investments in sports, measuring true sponsorship ROI, the role sports play in brands' overall marketing mix and action items to grow your brand.
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Feb 25, 2021
Even as the world begins to re-open more permanently, it's clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. My advice: Learn to embrace uncertainty. After all, the only constant in today's media ecosystem is change.
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Feb 25, 2021
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.
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Feb 25, 2021
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country's total population.
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Feb 18, 2021
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?
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Feb 16, 2021
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
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Feb 16, 2021
This report examines how sponsorship value is evolving as the world around it changes and why a clear understanding of ROI across channels and over time is a business imperative.
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Feb 11, 2021
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
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Feb 11, 2021
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
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Feb 11, 2021
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.
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Feb 10, 2021
Family is critical in the Black community, and without the ability to gather and socialize in the traditional ways, such as through family meals, worship services and visits to the salon, television has taken on a deeper meaning.
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Feb 09, 2021
Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.
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Feb 04, 2021
With change coming more quickly than ever, planning and optimizing might seem like a dizzying prospect. It absolutely doesn't have to be. Importantly, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
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Feb 04, 2021
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it's fair to say that virtual is the new IRL.
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Feb 03, 2021
Learn about the latest trends around ad spend and media consumption, as well as the impacts of COVID-19 on the industry, in this on-demand discussion with experts from Nielsen and our guest Forrester.
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Jan 19, 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.
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Jan 19, 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.
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Jan 14, 2021
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
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Jan 12, 2021
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.
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Jan 11, 2021
Data on your pet product's revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.
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Jan 06, 2021
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
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Jan 06, 2021
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
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Jan 06, 2021
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.
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Jan 05, 2021
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales
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Jan 04, 2021
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
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Dec 28, 2020
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet's health and hygiene at home.
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Dec 18, 2020
The pandemic has democratized e-commerce for all types of consumers, and more than 18 million CPG buyers in the U.S. have flooded the online space since March.
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Dec 17, 2020
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.
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Dec 16, 2020
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
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Dec 16, 2020
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
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Dec 14, 2020
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here's what retailers and manufacturers need to be mindful of for the year ahead.
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Dec 14, 2020
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
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Dec 14, 2020
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.
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Dec 11, 2020
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.
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Dec 10, 2020
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
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Dec 10, 2020
Emerging alcoholic beverage manufacturers can increase sales volumes and growth by expanding off-premise distribution. Accurate sales data and relevant consumer profiles will help them get there.
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Dec 10, 2020
News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content.
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Dec 10, 2020
COVID-19 lockdowns drove many shoppers' heightened demand for the online channel, but they also drove new, first-time online buyers. And those buyers have kept their nascent online habits.
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Dec 09, 2020
Watch a recording of Nielsen's free virtual event, "The Future of Media," featuring a cross-media overview, buy-side fireside chat and panel of industry leaders who are defining this next era of video content.
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Dec 07, 2020
Expanding into new retailers and geographies is how emerging beverage manufacturers can increase distribution and gain new sales growth. Understanding your category position, which regions or channels offer growth potential and assessing the competition can help achieve this.
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Dec 03, 2020
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished demand during the holiday weekend.
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Dec 02, 2020
This is Nielsen's first report on the state of inclusion and representation in television programming in the U.S.
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Dec 02, 2020
The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.
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Dec 01, 2020
After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.
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Nov 30, 2020
In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.
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Nov 23, 2020
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
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Nov 23, 2020
This page highlights some of Nielsen's biggest holiday advertising and viewing insights and predictions for 2020.
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Nov 20, 2020
Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the U.S. consumer packaged goods industry.
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Nov 20, 2020
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
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Nov 20, 2020
Native Americans have made significant progress this year in elevating their voices in the media, public policies and their communities.
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Nov 19, 2020
Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.
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Nov 12, 2020
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
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Nov 10, 2020
Nothing illustrates Americans' resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that's not hampered by crisis—albeit safely.
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Nov 03, 2020
George Floyd's death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.
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Oct 29, 2020
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.
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Oct 29, 2020
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.
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Oct 29, 2020
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.
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Oct 29, 2020
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.
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Oct 29, 2020
Instead of hitting pause on advertising or solely focusing on short term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.
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Oct 28, 2020
You need more than a great sell-in story to keep your CPG product performing once it's on shelf. Learn how the right data can optimize your CPG promotions.
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Oct 27, 2020
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves in.
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Oct 22, 2020
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.
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Oct 22, 2020
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
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Oct 22, 2020
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
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Oct 22, 2020
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.
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Oct 21, 2020
Listeners' affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That's because the ads that hosts read drive more brand recall than non-host-read ads.
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Oct 20, 2020
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
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Oct 20, 2020
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
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Oct 19, 2020
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.
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Oct 16, 2020
Half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day, but this year, many are excited about getting off the sidelines and involved in the process.
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