NEWS: NIELSEN TRENDS
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Nielsen Trends
Oct 12, 2018

Lagging U.S. Apple Category is Ripe with Opportunity
Despite seasonal cravings, the apple category as a whole has struggled, contracting by 5% in dollar sales and 8% in unit sales over the latest 52 weeks.

Nielsen Trends
Oct 11, 2018

Latinx Influencers: The Digital Community that Keeps Growing
Latinx consumers aspire to be well connected; they also like to influence their friends, family and colleagues when it comes to their digital engagement. In their mission to stay in touch, dialogue and image-based social media have gained an important position.

Nielsen Trends
Oct 11, 2018

When it Comes to Searching for FMCG Growth, Product Attributes Show the Way
The combination of access to information and consumer desires for products that meet their specific needs and desires will drive consumption going forward, which means FMCG manufacturers and retailers will need to stay focused on attributes rather than broad categories.

Nielsen Trends
Oct 08, 2018

The Database: Implementing Agile Thinking in the FMCG Market
Staying nimble in today's fast-paced market, isn't easy, especially for large, multinational brands with massive scale and global footprints. Many companies look to agile processes as a means to innovate faster, but they often skip steps in the process. So can agile thinking work in the consumer product arena?

Nielsen Trends
Oct 04, 2018

Why Small Brands are Stealing the Spotlight
There's been a lot of buzz around small brands right now. Smaller brands want to be the next best thing and big brands want the growth of small brands.

Nielsen Trends
Oct 03, 2018

Global Interest in Women's Sports is On the Rise
While they often don't receive the same level of attention as men's sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

Nielsen Trends
Oct 02, 2018

Investments in Technology and Infrastructure Can Lead Consumers to Buy FMCG Online
With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, we estimate that online FMCG growth will accelerate four times faster growth than offline sales in the next five years.

Nielsen Trends
Sep 28, 2018

From Lashes to Brows: Eye-opening Trends in Cosmetics
For health and beauty care brands and marketers, connecting with consumers requires understanding trends at a channel and category level.

Nielsen Trends
Sep 28, 2018

Nielsen TV: U.S. Hispanics are Young and Strengthening Their Economic Prowess
Latinos account for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White consumers.

Nielsen Trends
Sep 27, 2018

(Smart) Speaking My Language: Despite Their Vast Capabilities, Smart Speakers Are All About the Music
Of the U.S. homes that have a smart speaker, four out of 10 have more than one device in the household. Furthermore, 62% of smart speaker owners first started using the device within the last six months.

Nielsen Trends
Sep 27, 2018

Purposeful Ingredients Are Driving U.S. Retail Growth
Now that health and wellness is a mainstream tend, manufacturers and retailers need to be much more focused when thinking about which growth levers to pull. And ingredient trends are a good place to start.

Nielsen Trends
Sep 27, 2018

Latin America Brands Prep for Success at IAB Conecta 2018
The marketing and advertising landscape in Latin America is becoming more fast paced and complex. To grow in this environment, companies must meet consumer demand for convenience and personalization and leverage digital strategies and innovation.

Nielsen Trends
Sep 25, 2018

The Ryder Cup is Riding a Wave of Global Popularity
Interest in the Ryder Cup is strongest in the U.K. with 20% of the population being interested in the Ryder Cup, followed by the U.S. and Spain. In France, this year's host country, 6% of the population is interested in the event.

Nielsen Trends
Sep 24, 2018

The Database: Young, Digital and Social—Connecting with Today's Hispanic Consumers
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now.

Nielsen Trends
Sep 24, 2018

Conditions for Global FMCG Markets Remain Positive Midway Through 2018
A slight drop in consumer sentiment in the second quarter was reflected in a slight pullback in spending in certain markets, as skepticism about the future had some consumers feeling as though their free cash would be better served in savings rather than on discretionary purchases.

Nielsen Trends
Sep 20, 2018

Fields and Fairways: College Football Fans are Saturday's Stars
Whether supporting the Alabama Crimson Tide or Auburn Tigers, residents of the greater Birmingham area earn bragging rights for the largest percentage of college football fans at a whopping 63% of the general adult population.

Nielsen Trends
Sep 20, 2018

How Small Data Can Become Big Data's Secret Weapon
In recent years, companies have bowed down to big data and hailed it as the next game-changer. But even as big data keeps getting bigger, its promises somehow seem smaller.

Nielsen Trends
Sep 18, 2018

Protein: Consumers Want It, But Don't Understand It
With a growing number of protein products appearing on shelves, do consumers know how much protein is in popular foods found across the store?

Nielsen Trends
Sep 14, 2018

Over-the-Counter Allergy Medicines Get a Slow Start As Pollen Season Begins Across the U.S.
Despite the annual arrival of common allergens, over-the-counter allergy medications have not experienced a corresponding a lift in sales this season. In fact, sales have declined slightly.

Nielsen Trends
Sep 12, 2018

Owners Manual: Understanding Owned Social Content is Key To an Effective Social Media Strategy
While consumers—friends, family, fans or loved ones—have used social media to share content with each other, the television industry has a unique opportunity to organically reach its own audiences through platforms like Twitter, Facebook and Instagram as well.

Nielsen Trends
Sep 11, 2018

The Online Beat Drives Latinx Lives
Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.

Nielsen Trends
Sep 11, 2018

And the Winner Is…Radio Listeners Preferred Classic Hits During the Summer of 2018
This year, the Classic Hits format saw the largest boost in audience during the warm weather months compared with the start of the year. The format achieved the same feat—winning the annual "format of the summer" race—in both 2014 and 2015.

Nielsen Trends
Sep 10, 2018

Millennials on Millennials: In the Know…On the Go!
Millennials are the most-coveted consumer demographic from a marketer-engagement perspective, yet they're often the most stereotyped as well. This generation group in the U.S. has spending power and influence, and marketers are eager to reach them.

Nielsen Trends
Sep 07, 2018

Sweet Summer Send Off: Natural Sugar Substitutes Are a Bright Spot in the Sweetener Category at the End of August
The continued shift toward healthier eating has certainly affected the U.S. sugar and sweetener market. Sales across the sweetener category are down year-over year, particularly for sugar.

Nielsen Trends
Sep 07, 2018

Nielsen Estimates 119.9 Million TV Homes in the U.S. for the 2018-2019 TV Season
According to Nielsen's National Television Household Universe Estimates, there are 119.9 million TV homes in the U.S. for the 2018-19 TV season.

Nielsen Trends
Sep 07, 2018

Pay to Play: A Look at the Motivations Behind Spending Money on Video Content
When it comes to video, U.S. consumers aren't ready to settle if they don't find something they're truly interested in. And that means they're freely opening their wallets for streaming and downloadable content, to subscribe to video services, and to buy physical DVDs and Blu-ray discs.

Nielsen Trends
Sep 06, 2018

Agile Innovation You Can Trust
As a business concept, agile has migrated well outside of the tech world, touting the benefits and buzz once grounded in the software space to an array of new industries and sectors. In the process, however, the meaning behind the term has frequently been misinterpreted.

Nielsen Trends
Sep 04, 2018

Don't Fail Fast, Learn Fast
Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.

Nielsen Trends
Aug 31, 2018

Pumpkin Spice Sales Growth Makes a Hot Return in Late-August
Is it too early for pumpkin spice? According to Nielsen's Friday morning data, sales of American's favorite fall flavor are already moving off shelves.

Nielsen Trends
Aug 30, 2018

The U.S. Open is an Ace for American Tennis Fans
In the U.S, 31.7% of people ages 16-69 are interested in the U.S. Open, making it more popular than Wimbledon, the French Open and the Australian Open.

Nielsen Trends
Aug 30, 2018

When it Comes to Snacks, Premium is More Than Price
Consumers have more snack choices than ever these days, and it's changing the way they think about snacking. Premium snacks are just one sub-category that's emerged in recent years.

Nielsen Trends
Aug 29, 2018

Unscripted and Variety Programs Deliver Prime Viewers Away from the Couch
Whether it's watching at a friend's house, in a waiting room at a doctor's office or at the workplace, consumers are taking their viewing habits out-of-home and wherever the road takes them. That's why understanding this independence from viewing content at home is vital in helping inform marketers on their total audience.

Nielsen Trends
Aug 24, 2018

No Signs of Fizzing Out: America's Love of Sparkling Water Remains Strong Through August
With high temperatures, summer is a popular season for sparkling water, and this summer is no exception. Nielsen's Friday morning data shows that the week ended Aug. 11, 2018, alone generated nearly $49 million in sparkling water sales—a figure that's up 22% from the same time last year.

Nielsen Trends
Aug 23, 2018

Three Things B2C Marketers Can Do to Build Better Budgets
If you think it's hard to develop a marketing budget, you're in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely.

Nielsen Trends
Aug 22, 2018

The Media Universe: More Options, More Time, More Reach
The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.

Nielsen Trends
Aug 21, 2018

Fantasy is Reality: A Look at the Growing Engagement in Fantasy Sports
Fantasy sports participation has steadily increased over the past few years, coinciding with the rise of daily fantasy sports games and a growing number of websites and apps to help players stay current with player stats so they can stay ahead of the competition.

Nielsen Trends
Aug 20, 2018

The Database: What it Takes to Be a Brand in Today's Market
It's a good time to be a consumer. The product landscape is flooded with variety and options, and it seems like new channels to access those options are constantly expanding. That alone sets the stakes pretty high for brands looking to stand out.

Nielsen Trends
Aug 17, 2018

FMCG Sales Are a Mixed Bag Heading Into the Back-to-School Season
Across the U.S., many shoppers are in the midst of the back-to-school season. And Nielsen's Friday morning data for the week ended Aug. 11, 2018, shows that back to school shopping has been a bit of a mixed bag for categories across FMCG.

Nielsen Trends
Aug 16, 2018

How Less Can Often Be More
Marketers often think about how important it is to communicate all of a product's key benefits to their consumers directly on the pack—using images, colors, logos, words, typography, etc. But very often, this overload of information makes the design extremely complex and difficult to understand.

Nielsen Trends
Aug 15, 2018

Six Factors Driving Consumers' Quest for Convenience
There are six key factors driving consumers' desire for convenience, and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve.

Nielsen Trends
Aug 15, 2018

Chicken: Little Bird, Big Business
The old saying warns us not to count chickens, but for the FMCG industry, measuring chicken sales is essential to the bottom line. And chicken is an important product driving a total of $26.2 billion in annual sales in the U.S.

Nielsen Trends
Aug 14, 2018

Handicapping the 2018 Radio Format of The Summer
During the summer, each and every year, American radio listening habits shift. In recent memory, this has meant that stations specializing in music from decades past—in particular, Classic Rock and Classic Hits—see their audience levels rise during the warmest months of the year.

Nielsen Trends
Aug 10, 2018

In-Store Sales of Straws Remain Strong During the First Week of August Amid Plastic Straw Ban Buzz
Across the food service industry, actions are being taken to limit the use of plastic straws to reduce environmental impacts. But have consumers drawn their last straw when it comes to FMCG purchases?

Nielsen Trends
Aug 07, 2018

In Today's Hyperconnected World, Convenience is the Ultimate Currency
Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they'll need to stay ahead of the pace.

Nielsen Trends
Aug 07, 2018

Cracking the Assortment Conundrum
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.

Nielsen Trends
Aug 06, 2018

The Keys to Reaching Back To School Auto Shoppers With Digital
One in five U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. That's approximately 1.5 million households that potentially have a vehicle on their back-to-school shopping lists.

Nielsen Trends
Aug 03, 2018

A Showdown in the U.S. Milk Aisle Continued at the End of July
For increasingly more Americans, the definition of milk has expanded to include dairy alternatives over the last few years. And sales of alternative milks have seen nearly double digit dollar growth consistently for the last 12 weeks.

Nielsen Trends
Aug 02, 2018

The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.

Nielsen Trends
Aug 01, 2018

Put The Customer First When Trying To Think Agile
Companies across all industries are trying to embrace agility, from assembling innovation teams who are tasked with thinking differently to intelligently testing new products online, with the goal of becoming the next category disrupter. But, it's harder than it looks.

Nielsen Trends
Jul 31, 2018

Gaining Ground: Major League Soccer Popularity in the U.S.
Major League Soccer (MLS) has come a long way over the past decade. While "football" continues to dominate as the most popular sport globally, soccer has been gaining ground in the U.S.

Nielsen Trends
Jul 31, 2018

Time Flies: U.S. Adults Now Spend Nearly Half a Day Interacting with Media
U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can't get enough of content and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.

Nielsen Trends
Jul 27, 2018

A Peek Into Pantry Performance During the Week of Prime Day
According to Nielsen's Friday morning data for the week ending July 21, 2018, we haven't seen this year's Prime Day sales blitz negatively affect manufacturer's total brick-and-mortar sales during the same week.

Nielsen Trends
Jul 26, 2018

The Threat You Might Not See
For many large, multinational global brands, other companies don't become competition until they're operating at the same scale and in similar markets. As a result, global companies often don't pay much attention to the small brands that operate well outside of their global peripheral vision.

Nielsen Trends
Jul 25, 2018

Why E-Commerce Shouldn't Be Your Only Focus
Today, nearly 30% of Americans buy groceries online. That number is expected to grow to 70% in less than 10 years. But in planning for the future, we can't ignore the present.

Nielsen Trends
Jul 23, 2018

The Database: A Look at the Growing World of Streaming and Over-the-Top Video
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they're consuming, as well as how these trends are shaping the overall video viewing landscape.

Nielsen Trends
Jul 23, 2018

What's in Podcast Fans' Shopping Carts?
Podcasting continues to grow in popularity year after year in the U.S. And brands are taking notice—particularly those in the fast-moving consumer goods space. For advertisers looking to reach these fans, understanding purchasing habits by genre is important.

Nielsen Trends
Jul 20, 2018

Shoppers Face A Rise in Prices and Pests in Mid-July
Throughout the summer, consumers purchase products that they'll need for the great outdoors. This week, they're facing prices heating up around the grill while trying to combat a pesky problem with innovative options.

Nielsen Trends
Jul 19, 2018

Redefining the World of Snacking
For years, confectionery, crisps and soft drinks were the most popular go-to snack choices for the British consumer. But over the last five years, we've seen a dramatic shift in the world of snacking.

Nielsen Trends
Jul 18, 2018

Summer Classics: Radio Formats Line Up for Annual Summertime Bump
The release of Nielsen's June portable people meter (PPM) results allows us to take a first look at how audiences are shifting their radio listening behavior now that summer is in full swing.

Nielsen Trends
Jul 18, 2018

From Soup to Smart Snacking: Understanding the Fresh Piece of the Pie
It's no secret that the center of the store has faced some challenges in the past few years. That doesn't mean, however, that consumers aren't interested in center store items.

Nielsen Trends
Jul 17, 2018

Asian-American Influencers Make Their Mark on the U.S. Mainstream
Asian American influence is readily apparent across the U.S. mainstream, from grocery aisles to television programming to digital content channels like YouTube.

Nielsen Trends
Jul 17, 2018

Perishables Are Keeping Pace with Evolving Consumer Needs Across the Grocery Store
It's rare that trends happen in a vacuum and have no effect on broader markets or categories. And when we look across the U.S. brick-and-mortar retail landscape, recent data highlights how consumers' desire for healthy and wellness and convenience are driving growth across the store.

Nielsen Trends
Jul 16, 2018

America's Pastime: Popular with Fans and Sponsors
When the MLB all-star event takes place, millions of eyeballs will likely be watching. Among Americans, professional baseball is the second-most popular sport in the country, second only to football.

Nielsen Trends
Jul 13, 2018

Cool Treats Beat the Heat in the Beginning of July
Nielsen's Friday morning data shows that FMCG saw more than $16.6 billion in sales the week of Independence Day. And both ice cream and beverage saw sales rise, as shoppers sought relief from record high temperatures.

Nielsen Trends
Jul 12, 2018

Nielsen TV: Assessing Modern Media Spending
In this video, Eric Solomon, SVP, Marketing & Strategy, discusses findings from Nielsen's CMO Report 2018 about how advertisers are spending across digital and traditional channels, and offers insight into why current spending trends are playing out the way they are.

Nielsen Trends
Jul 12, 2018

You Can't Unhear This: Audio Can Supercharge TV Campaigns
No one believes that only one medium is enough to reach today's consumer. And as much time as the industry discusses the value and contributions from digital and mobile, many advertisers are taking a page from their old playbooks to reevaluate traditional platforms in this fragmented marketplace.

Nielsen Trends
Jul 12, 2018

Beyond Traditional: Developing Effective Digital Ad Campaigns
The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies are facing mounting pressure to prove the ROI of their ad campaigns. And with growing pressure from private-label offerings, they're also increasingly tasked with answering whether "Brands Still Matter."

Nielsen Trends
Jul 12, 2018

Why Your Team Might Not Be Looking at the Right Numbers
Aligning your organization toward common goals is challenging, especially when the goals change. That's because it's common for marketing teams to operate in silos. Most marketing organizations are split between marketing and media, and the split is compounded by multiple layers up and down the org chart.

Nielsen Trends
Jul 11, 2018

Radio Receivers: Diverse Audiences Lead the Way
Diverse audiences are big with radio. In fact, Black and Hispanic consumers make up a third of American radio listeners. In the first quarter of 2018, the radio reached 92% of Black consumers each week and 96% of Hispanic consumers.

Nielsen Trends
Jul 10, 2018

The Database: Meeting Today's Multicultural Consumers
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.

Nielsen Trends
Jul 09, 2018

Pedal Power: Americans' Love of Cycling
While only the most elite cyclists in the world will compete in the 21 grueling stages of the 105th Tour de France this month, millions of Americans take to their bikes to the streets and paths around their neighborhoods regularly for exercise and leisure.

Nielsen Trends
Jul 09, 2018

Nielsen TV: Measuring Campaign Return in the World of CTV
In this video, Dan Robbins, Head of Ad Research at Roku, discusses his biggest challenges related to how he measures the return of OTT / connected TV media campaigns and where he sees the most promise in OTT / CTV channels going forward.

Nielsen Trends
Jul 06, 2018

A First Look at Fourth of July Preparations
Leading up to this year's Fourth of July holiday, brick-and-mortar sales across U.S. FMCG were up nearly 1% year-over-year, reaching $15.2 billion. Unit volume, however, did not follow, and our market this week remains driven by inflationary factors

Nielsen Trends
Jul 02, 2018

What You Might Not See: Invisible Brands on the Rise
If you can't see it, it must not be there, right? In the FMCG market, this couldn't be farther from the truth. That's because every category has a certain concentration of brands that aren't top of mind for many, but they have the ability to shift the overall landscape if conditions are right.

Nielsen Trends
Jul 02, 2018

Podcasts and Picnics: The Perfect Pair
There are some things that are perfectly paired together when summer rolls around: beaches and barbeques, sunshine and sunscreen, and condiments and picnics. But did you know that podcasts are popular with over half of all barbeque sauce-, ketchup- and sunscreen-purchasing households?

Nielsen Trends
Jul 02, 2018

Nielsen TV: Evaluating Today's Media Channels
In this video, NBC Universal's Lifestyle Networks' Dave Kaplan discusses NBCU's most essential campaign objectives, how he markets Lifestyle Networks to consumers, his thoughts on the state of marketer confidence in measuring ROI of media spend, and the most important measurement capabilities in his organization's strategy.

Nielsen Trends
Jun 28, 2018

Sales of Beer, Wine and Spirits Are Heating Up for Summer
As temperatures rise in the summertime, so too does Americans' desire for boozy beverages to quench their thirst. Nothing says summer quite like BBQs and beer, cocktails by the pool, or rosé at a picnic.

Nielsen Trends
Jun 28, 2018

What We Need to Talk About When We Talk About Connected TV
With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room. In the past year alone, we've seen an almost 10% increase in the number of people who have access to a connected TV device.

Nielsen Trends
Jun 27, 2018

Mass Appeal: A Look at the Cross-Cultural Impact of On-Screen Diversity
Shifts in audience behavior and demographics have led to a more fragmented media landscape, and the shifts have generated more programming that reflects the evolving demographics of an increasingly multicultural America.

Nielsen Trends
Jun 27, 2018

Keeping up with the Jetsons at Consumer 360: What's Next in AI, Machine Learning and Data Management
With technological advancements accelerating quickly, we live in a world that continues to push the limits of potential when it comes to artificial intelligence (AI) and machine learning. New innovations and paradigms relevant to the decisions and tasks that we engage in every day will continue to evolve.

Nielsen Trends
Jun 26, 2018

The Connected TV Experience: Transforming the Living Room
With so many connected TV options, Americans spend a collective 8 billion hours using these devices in a given month. While traditional, linear TV still accounts for the majority of viewers' watch time, we're in the midst of a major transformation within the over-the-top (OTT) landscape.

Nielsen Trends
Jun 25, 2018

Female Voter Segments Are As Unique As Their Media Preferences
Are all female voters alike, and will a one-size-fits-all media strategy work as candidates vie to get their messages heard by this important voter segment? Nielsen Scarborough examined three key female voter segments to learn more about their voting behaviors and determine which media vehicles will most effectively reach each.

Nielsen Trends
Jun 25, 2018

The Database: Understanding Advanced Audience-Based Buying and Addressable TV
For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Recently, however, interest in more targeted ad buying is bubbling up, largely because that's how the process works online.

Nielsen Trends
Jun 25, 2018

Global Economic Conditions and the Consumer Product Landscape Are on Solid Footing at the Start of 2018
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect well beyond the immediate region.

Nielsen Trends
Jun 22, 2018

Gen Z: The Elusive Generation
For the last decade or so, Millennials have been the generation that ever brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.

Nielsen Trends
Jun 18, 2018

Asian Americans are Discerning, Trendsetting Online Shoppers
Asian Americans' preference for everything digital boils down to two things: convenience and customization.

Nielsen Trends
Jun 18, 2018

Tracking the Top Music Radio Storylines of 2018: Mid-Year Edition
Given the ebbs and flows of music trends, Pop Contemporary Hit Radio (CHR), Country, Classic Hits and Classic Rock have all vied for ‘format of the summer' in recent years and are likely to do so again this summer.

Nielsen Trends
Jun 14, 2018

When it Comes to the Language of Fútbol, Hispanic Americans Know it Best
While Americans have their own special moniker for it, soccer has certainly made its own imprint in the U.S. And the sport's influence and power in the world of televised sports is no exception.

Nielsen Trends
Jun 14, 2018

A Look at the 21st Century CMO
The DMP serves as the nervous system for your organization's digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.

Nielsen Trends
Jun 13, 2018

Removing the Blinders to See Hidden Growth in Today's FMCG Market
While dollar sales have returned to a state of modest growth, unit consumption has declined. This highlights a fundamental shift across the FMCG brick-and-mortar landscape, where consumers are buying fewer products, irrespective of the impact of monetary factors like inflation or pricing.

Nielsen Trends
Jun 13, 2018

Plant-Based Food Options Are Sprouting Growth for Retailers
When it comes to nutrition, 37% of Americans say they're following a specific diet this year, which is up from 35% last year and 29% in 2016. And with consumers narrowing their foci, brands and retailers need to stay tuned in—or risk missing out.

Nielsen Trends
Jun 13, 2018

It's a Connected World, and That's a Boon for TV Viewers
Over the past 15 years, the number of consumer devices and services consumers have access to and ultimately use has grown exponentially, with some becoming a must have while others falling out of favor, replaced by nascent technology.

Nielsen Trends
Jun 12, 2018

Fan Favorite: The Global Popularity of Football is Rising
Regardless of whether you call it football or soccer, it's a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.

Nielsen Trends
Jun 11, 2018

The Database: Opportunities in Esports
This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.

Nielsen Trends
Jun 08, 2018

When it Comes to Building Loyalty, Leaders Say 'Don't Just Make a Product and Talk About It'
There's arguably never been a better time to consume content. Yet while today's media landscape is a boon from a choice perspective, the glut of content, messaging and perspectives presents myriad challenges for media companies, publishers and brands—all of whom want to reach consumers and build loyalty with them.

Nielsen Trends
Jun 07, 2018

The Six-Point Checklist for Successful DMP Engagement
The DMP serves as the nervous system for your organization's digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.

Nielsen Trends
Jun 05, 2018

It's Clear: Transparency is Driving FMCG Growth
In an age of 24/7 connectivity and unparalleled access to information, consumers have the ability and freedom to seek out products and services that meet very specific needs and desires. And when it comes to food in the FMCG space, those needs are rooted in product transparency.

Nielsen Trends
Jun 05, 2018

Riches of a Rivalry: the NBA Finals
As fans and pundits debate whether the Cleveland Cavaliers-Golden State Warriors rivalry is good for basketball, an analysis of several Nielsen Sports metrics shows that the last three NBA finals pairings have been beneficial for the teams, players, sponsors and fans.

Nielsen Trends
May 31, 2018

How to Reach, Engage and Measure Today's Empowered Consumer
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.

Nielsen Trends
May 30, 2018

The Trendsetting Digital Influence of Asian-American Consumers
Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content.

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