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Nielsen Trends
May 11, 2021

As Digitization Permeates, Financial Services Brands Need More than Adaptations of Traditional Experiences
Amid the progressively digital landscape, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.

Nielsen Trends
May 11, 2021

Financial Services Marketing: Evolving Customer Relationships
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.

Nielsen Trends
May 06, 2021

Toward The Future Of Digital Audience Measurement
Without third-party cookies, marketers can't overlook the need for accurate measurement as changes in the digital media environment accelerate.

Nielsen Trends
May 05, 2021

Reporting in a Mainstream Social Justice Movement World
The Black Lives Matter movement is no longer just for or embraced by people of color, but it has broken through as a collective mission finding allies across gender, ethnicity, and communities of all sizes.

Nielsen Trends
May 05, 2021

Online Gambling Ad Spend is Bolstering the Local TV Market
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.

Nielsen Trends
Apr 29, 2021

With Fewer Fans at Stadiums, Brands are Shifting Their Sponsorship Strategies to Digital
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.

Nielsen Trends
Apr 27, 2021

How to Maximize Marketing ROI at Every Budget Size
For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.

Nielsen Trends
Apr 22, 2021

Americans-and Advertisers-Are Hopeful About Travel
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they're able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.

Nielsen Trends
Apr 21, 2021

First-Party Data is a Good Start, but it's Not Enough
86% of the marketers surveyed for this year's Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.

Nielsen Trends
Apr 19, 2021

Digital Must Be Always On—Here is Why
Nielsen's Ameneh Atai explores the values and benefits of "always on" digital measurement for the industry, while sharing how Nielsen is implementing this type of measurement.

Nielsen Trends
Apr 16, 2021

Brands Aren't Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.

Nielsen Trends
Apr 13, 2021

The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.

Nielsen Trends
Apr 13, 2021

Embracing Democratized Identity Systems in a Cookieless World
Matt Krepsik, General Manager, Planning and Outcomes Products at Nielsen discusses why taking a democratized approach to identifiers will help marketers build direct relationships with their diverse consumer bases across platforms.

Nielsen Trends
Apr 09, 2021

Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.

Nielsen Trends
Apr 06, 2021

Understanding the Importance of People-Based Data in a Cookieless World
Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant relationships with consumers. Quality first-party data will be critical, but it won't be enough on its own.

Nielsen Trends
Apr 05, 2021

Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today's Media, we've identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.

Nielsen Trends
Apr 01, 2021

It's Time for Brands to Rethink Their Omnichannel Strategies
After living with COVID-19 for more than a year, it's critical that brands understand that not all online shopping ends with an electronic purchase. And that's precisely why omnichannel strategies can't solely focus on the point of purchase.

Nielsen Trends
Apr 01, 2021

Nielsen Annual Marketing Report: Era of Adaptation
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.

Nielsen Trends
Apr 01, 2021

The Nielsen Annual Marketing Report Hub
This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250 marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to discover how marketers are approaching marketing in today's world.

Nielsen Trends
Mar 30, 2021

The Privilege to Challenge
As Women's History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year's International Women's Day theme: #ChoosetoChallenge.

Nielsen Trends
Mar 26, 2021

On Different Playing Fields: The Case for Gender Equity in Sports
There are several fundamental truths that brands need to embrace: social media is powerful; female athletes are powerful influencers; and consumers are asking more from brands when it comes to social responsibility.

Nielsen Trends
Mar 25, 2021

As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.

Nielsen Trends
Mar 25, 2021

The Nielsen Total Audience Report: Advertising Across Today's Media
In this edition of the Nielsen Total Audience Report: Advertising Across Today's Media, we cast a new eye on advertising. Find out where consumers are spending their time and money and how eager they are to spend again.

Nielsen Trends
Mar 19, 2021

LOL: Amid Uncertain Times, Consumers Take Comfort in Nostalgic Comedy Shows
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.

Nielsen Trends
Mar 19, 2021

Shattering Stereotypes: How Today's Women Over 50 are Redefining What's Possible On-screen, at Work, and at Home
In this Diverse Intelligence Series report, we show where key opportunities lie and how overlooking "women of a certain age" means undervaluing not only their influence in society, but ultimately your own brand's potential.

Nielsen Trends
Mar 17, 2021

What You See Isn't What You Get: The Role of Media in Anti-Asian Racism
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It's time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.

Nielsen Trends
Mar 16, 2021

Branded Integrations Come of Age in a Streaming World
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.

Nielsen Trends
Mar 16, 2021

Branded Integrations in SVOD Content are Reaching Unique TV Audiences
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn't provide comprehensive reach.

Nielsen Trends
Mar 08, 2021

For Women, It's Past Time to Be Seen
Despite gains in gender equality, women are still missing on-screen, in advertising, and in board rooms. The pandemic has only compounded the pressure women are facing today, threatening to roll back the progress we've made.

Nielsen Trends
Mar 04, 2021

The Electric Vehicle Revolution Demands Fresh Marketing Strategies
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.

Nielsen Trends
Feb 25, 2021

Sponsorship Value and Its Relevance in the Marketing Mix
Watch this on-demand webinar for insight into the latest trends around brand partnership investments in sports, measuring true sponsorship ROI, the role sports play in brands' overall marketing mix and action items to grow your brand.

Nielsen Trends
Feb 25, 2021

COVID-19 Changed the Advertising Playbook. Now What?
Even as the world begins to re-open more permanently, it's clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. My advice: Learn to embrace uncertainty. After all, the only constant in today's media ecosystem is change.

Nielsen Trends
Feb 25, 2021

Podcasting Today
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.

Nielsen Trends
Feb 25, 2021

The Podcast Audience is Growing, But Advertiser Focus Should be Sharpening
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country's total population.

Nielsen Trends
Feb 18, 2021

4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?

Nielsen Trends
Feb 16, 2021

Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.

Nielsen Trends
Feb 16, 2021

The Changing Value of Sponsorship: 2021 Sports Marketing Trends
This report examines how sponsorship value is evolving as the world around it changes and why a clear understanding of ROI across channels and over time is a business imperative.

Nielsen Trends
Feb 11, 2021

Celebrating Lunar New Year: Filing Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.

Nielsen Trends
Feb 11, 2021

Celebrating Lunar New Year: Filling Up on Food, Family and Content
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.

Nielsen Trends
Feb 11, 2021

Why Inclusive TV Matters to the Black Community—and the Media Business
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.

Nielsen Trends
Feb 10, 2021

Understanding the Importance of TV Among Black Families
Family is critical in the Black community, and without the ability to gather and socialize in the traditional ways, such as through family meals, worship services and visits to the salon, television has taken on a deeper meaning.

Nielsen Trends
Feb 09, 2021

The New Black Family Culture: Navigating Crises Through Content
Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.

Nielsen Trends
Feb 04, 2021

It's Time For Your Media Planning To Focus On People
With change coming more quickly than ever, planning and optimizing might seem like a dizzying prospect. It absolutely doesn't have to be. Importantly, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.

Nielsen Trends
Feb 04, 2021

Amid the COVID-19 Pandemic, Home is Where the Connectivity Is
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it's fair to say that virtual is the new IRL.

Nielsen Trends
Feb 03, 2021

Back to the Drawing Board: Media Planning Through Uncertainty
Learn about the latest trends around ad spend and media consumption, as well as the impacts of COVID-19 on the industry, in this on-demand discussion with experts from Nielsen and our guest Forrester.

Nielsen Trends
Jan 19, 2021

The Pandemic, Political and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.

Nielsen Trends
Jan 19, 2021

The Pandemic, Politics and Social Unrest Continue to Drive Local News Viewing in 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.

Nielsen Trends
Jan 14, 2021

The Power of Effective Outcomes Measurement in the New Normal
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.

Nielsen Trends
Jan 12, 2021

Tops of 2020: Nielsen Streaming Unwrapped
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.

Nielsen Trends
Jan 11, 2021

Earn Your Pet Product's Place in a Retailer's Assortment Using Data
Data on your pet product's revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.

Nielsen Trends
Jan 06, 2021

Store Shifting: Unlocking Insight With Data Science
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.

Nielsen Trends
Jan 06, 2021

The Future of Video Gaming Is Bright—Even as Real Experiences Return
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.

Nielsen Trends
Jan 06, 2021

Three Ways Data Can Help You Develop a Pet Product That Sells
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.

Nielsen Trends
Jan 05, 2021

Mastering the Digital Shelf: How E-Commerce Insights Help Pet Manufacturers
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales

Nielsen Trends
Jan 04, 2021

How to Develop Pricing and Promotional Strategies That Win
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.

Nielsen Trends
Dec 28, 2020

Shoppers' Reprioritized Sense of Self Care Leads to a Rise in DIY Pet Grooming
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet's health and hygiene at home.

Nielsen Trends
Dec 18, 2020

COVID-19 Fuels a 50% Increase in Omnichannel Shopping Across the U.S.
The pandemic has democratized e-commerce for all types of consumers, and more than 18 million CPG buyers in the U.S. have flooded the online space since March.

Nielsen Trends
Dec 17, 2020

The TV Buying Journey: Any Way You Want It
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.

Nielsen Trends
Dec 16, 2020

China's Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.

Nielsen Trends
Dec 16, 2020

A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.

Nielsen Trends
Dec 14, 2020

Recalibrating for Diminished Growth: Resolutions for 2021
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here's what retailers and manufacturers need to be mindful of for the year ahead.

Nielsen Trends
Dec 14, 2020

How CPG Marketers Can Adapt Amid Digital Disruption
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.

Nielsen Trends
Dec 14, 2020

Tops of 2020: Television
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.

Nielsen Trends
Dec 11, 2020

Not Your Traditional Ads: Proving the Impact of Branded Content
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.

Nielsen Trends
Dec 10, 2020

The World's Most Successful Grocery Stores (Literally) Aren't What They Used to Be
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.

Nielsen Trends
Dec 10, 2020

Crafting an Expansion Strategy: How Emerging Beverage Brands Can Use Data to Increase Off-Premise Distribution
Emerging alcoholic beverage manufacturers can increase sales volumes and growth by expanding off-premise distribution. Accurate sales data and relevant consumer profiles will help them get there.

Nielsen Trends
Dec 10, 2020

Sports Came Back, But SVOD and News Have Stolen Viewing Share
News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content.

Nielsen Trends
Dec 10, 2020

Predicting the Online Shopper Shifts driving E-commerce Momentum
COVID-19 lockdowns drove many shoppers' heightened demand for the online channel, but they also drove new, first-time online buyers. And those buyers have kept their nascent online habits.

Nielsen Trends
Dec 09, 2020

The Future of Media Starts Here
Watch a recording of Nielsen's free virtual event, "The Future of Media," featuring a cross-media overview, buy-side fireside chat and panel of industry leaders who are defining this next era of video content.

Nielsen Trends
Dec 07, 2020

Expanding your Horizons: How Beverage Manufacturers Can Use Data to Grow into New Retailers and Regions
Expanding into new retailers and geographies is how emerging beverage manufacturers can increase distribution and gain new sales growth. Understanding your category position, which regions or channels offer growth potential and assessing the competition can help achieve this.

Nielsen Trends
Dec 03, 2020

Digital games earned $3.9B worldwide between Black Friday and Cyber Monday, a decline of 10% year-over-year
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished demand during the holiday weekend.

Nielsen Trends
Dec 02, 2020

Being Seen On Screen: Diverse Representation and Inclusion on TV
This is Nielsen's first report on the state of inclusion and representation in television programming in the U.S.

Nielsen Trends
Dec 02, 2020

How Beverage Brands Can Use Data to Improve Retailer and Distributor Narratives and Increase Distribution
The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.

Nielsen Trends
Dec 01, 2020

Daytime Video Usage is the New Norm Among Working Professionals
After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.

Nielsen Trends
Nov 30, 2020

Shop-Shifting
In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.

Nielsen Trends
Nov 23, 2020

Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.

Nielsen Trends
Nov 23, 2020

2020 Holiday Media Pop-Up
This page highlights some of Nielsen's biggest holiday advertising and viewing insights and predictions for 2020.

Nielsen Trends
Nov 20, 2020

Assessing the U.S. Golden Stores that are Benefiting the Most from COVID-19
Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the U.S. consumer packaged goods industry.

Nielsen Trends
Nov 20, 2020

Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.

Nielsen Trends
Nov 20, 2020

Invisible No More: The Rise of Native American Power in Media
Native Americans have made significant progress this year in elevating their voices in the media, public policies and their communities.

Nielsen Trends
Nov 19, 2020

Giving Thanks Takes On a New Meaning in 2020
Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.

Nielsen Trends
Nov 12, 2020

ROI Elevated
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.

Nielsen Trends
Nov 10, 2020

As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans' resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that's not hampered by crisis—albeit safely.

Nielsen Trends
Nov 03, 2020

A Cultural Turning Point: Breaking Our Silence On Racial Injustice
George Floyd's death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.

Nielsen Trends
Oct 29, 2020

Convenience 2.0: An Online Twist to a Retail Stalwart
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.

Nielsen Trends
Oct 29, 2020

The Suburban Mom: Reaching Female Swing Voters Requires a Local Approach
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.

Nielsen Trends
Oct 29, 2020

Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.

Nielsen Trends
Oct 29, 2020

Progress, But Not Equal Pay
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.

Nielsen Trends
Oct 29, 2020

As Ad Spending Picks Up, Brands Need to Balance Awareness and Activation Strategies
Instead of hitting pause on advertising or solely focusing on short term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.

Nielsen Trends
Oct 28, 2020

Plan for Peak Performance: Use Data to Improve Your Marketing and Promotions Planning
You need more than a great sell-in story to keep your CPG product performing once it's on shelf. Learn how the right data can optimize your CPG promotions.

Nielsen Trends
Oct 27, 2020

Predicting Holiday Spending Across Consumer Types in the ‘New Normal'
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves in.

Nielsen Trends
Oct 22, 2020

"Lifting As We Climb" Black Women Lead Voter Turnout Despite Barriers
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.

Nielsen Trends
Oct 22, 2020

Nielsen Local Watch Report
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.

Nielsen Trends
Oct 22, 2020

Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.

Nielsen Trends
Oct 22, 2020

Why ‘Political Ratings,' and Why Now
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.

Nielsen Trends
Oct 21, 2020

Host-Read Podcast Ads Pack a Brand Recall Punch
Listeners' affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That's because the ads that hosts read drive more brand recall than non-host-read ads.

Nielsen Trends
Oct 20, 2020

"¡MI COMUNIDAD VOTA!" Latino's Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.

Nielsen Trends
Oct 20, 2020

"¡MI COMUNIDAD VOTA!" Latinos' Untapped Strength in Numbers
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.

Nielsen Trends
Oct 19, 2020

The Power of Black Community: From Moment to Movement
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.

Nielsen Trends
Oct 16, 2020

All About Opportunity: Engaging Asian American Voters
Half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day, but this year, many are excited about getting off the sidelines and involved in the process.

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