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Dec 27, 2018
Despite the continued deceleration that has occurred over the past five years, many of the sub-categories within the total beer category have been able to post notable gains in both the on- and off-premise channels.
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Dec 27, 2018
It's rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers' ideas of what premium means.
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Dec 21, 2018
When it comes to non-alcoholic beverages, U.S. consumers have a great thirst for trying new and exciting products. And as a result, beverage manufacturers lean on innovation practices to bring new and interesting offerings to the marketplace.
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Dec 20, 2018
Topping the 2018 most social series programs was content of all kinds, from wrestlers battling in the ring to witches battling the apocalypse. The uniting factor among these shows? Their ability to resonate with audiences and provide content they can chat about across social media.
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Dec 20, 2018
Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.
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Dec 19, 2018
While organic products are growing popularity, they're not necessarily a fad. Sales of organic FMCG haven't waned, and given sales trajectory across the store, organic appears to be an age-old growth driver that's here to stay.
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Dec 19, 2018
As 2018 starts to wind down, economic and consumer spending trends for a majority of markets around the world are in better standing than they were earlier in the year.
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Dec 18, 2018
In the latest year, mainstream U.S. retail outlets have sold more than $56 billion in beverages, representing year-over-year sales growth of $1.8 billion (3%) and 2% unit volume growth.
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Dec 17, 2018
From squabbling socialites, to comedy classic reboots and spinoffs, to a talent show that spanned across the nation, audiences made sure to laugh and admire the extraordinary after all the seat-gripping and heartache from TV dramas.
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Dec 17, 2018
Yes, and it's soon to be the decade of the sustainable shopper. In a limited store growth environment, U.S. consumers continue to choose sustainable products over conventional options, making sustainability a consistent growth opportunity for manufacturers.
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Dec 17, 2018
Many year-end celebrations center around feasts that often put turkey and ham in the spotlight, but no gathering is ever truly complete without an assortment of baked goodies as well.
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Dec 13, 2018
One of the biggest is that small start-ups are generating 53% of the growth and cutting into the share of established manufacturers. And so FMCG manufacturers of all sizes are looking to the successful start-ups for inspiration on how to be more agile, but is it that simple?
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Dec 12, 2018
With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously.
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Dec 11, 2018
Compared with Generation X and older generations, Millennials are at the start of their adult buying journeys. And as a result, this generation's spending power is only going to increase over time.
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Dec 11, 2018
Here's a look at some of the major shifts we're tracking to help our clients stay in prime position to capitalize on the opportunities they'll present in the coming years.
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Dec 10, 2018
According to Nielsen's Portable People Meter (PPM) data for the balance of 2018 (January-November), News/Talk remained the No. 1 format among all listeners (age 6 ) for the eighth year in a row.
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Dec 06, 2018
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand's foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.
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Dec 05, 2018
With Thanksgiving just a few days behind us and Christmas straight ahead, this time of year is certainly not one that's characterized by healthy eating. Yet while many Americans associate year-end feasts with turkey and stuffing, Christmas and New Year's kick off prime time for seafood sales.
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Dec 04, 2018
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers' online usage, behaviour and habits, as well as what's driving e-commerce adoption.
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Dec 03, 2018
While attending a live sports event is an experience all on its own, getting together in a common place with family and friends to watch the action play out on a TV screen creates a unique experience and bond that's hard to replicate.
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Nov 30, 2018
Within the U.S, Thanksgiving is a big week for fast-moving consumer goods (FMCG) sales in brick-and-mortar stores. So far, the week of the holiday was the highest grossing week of 2018.
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Nov 30, 2018
The National Hockey League (NHL) recently opened a new sponsorship space on the four corners of its ice rinks. Are these spaces bringing in new revenue and providing valuable exposure to sponsor brands during game broadcasts?
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Nov 29, 2018
In today's crowded car market, auto advertisers are hard-pressed to connect with consumers, encourage new sales, and do it all under shrinking budgets. It's a steep challenge, and one that can only be met with a full understanding of how consumers shop for cars and how they react to automotive advertising.
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Nov 28, 2018
Amid the country's rising love for craft beer, it should come as no surprise that taprooms and tasting rooms are providing new and creative experiences for craft drinkers to engage with their favorite brews.
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Nov 28, 2018
As with the human food and beverage industries, product assortment and fulfillment options across the pet industry have exploded as consumers have shifted how they shop for their furry companions.
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Nov 22, 2018
Seasonality has a huge impact on OTC sales performance, and although it varies by category, 60% of sales are subject to this. We, of course, associate summer with hay fever and allergies; however, lots of other categories also enjoy the seasonal uplifts that come with summer.
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Nov 20, 2018
Given the breadth of media options available to consumers—and the time they spend with them—it's important for advertisers to look at their media mix carefully when planning and consider the unique reach additional media brings to the table.
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Nov 15, 2018
Kendra Peavy, VP, Global Communication, S'well, and Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen, recently sat down to talk about how brands, governments and communities can come together to give back the power to consumers and help them understand how they can make a big impact.
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Nov 15, 2018
Even after the buzz of new product innovation wears off, growth is still possible. Here's how a refined approach to price and promotion can amplify your brand proposition.
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Nov 14, 2018
According to Nielsen Sports Sponsorlink, 92% of NASCAR fans are likely to consider a company's brand, product or service based on sponsorship, compared with 75% of the general population. The drivers bringing the most "bang for the buck" for the companies on their cars are also leading the pack as we head into the 2018 season finale.
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Nov 09, 2018
As the nature of what sustainability means continues to evolve across industries and sectors, consumer preferences grow increasingly more sophisticated in this space.
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Nov 09, 2018
A new era of sustainability is rising and it's touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
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Nov 08, 2018
It's well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
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Nov 07, 2018
An estimated 36.1 million people tuned in to watch coverage of the 2018 midterm elections during primetime on Tuesday, Nov. 6, 2018.
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Nov 05, 2018
This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans' access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today's fans.
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Nov 05, 2018
Last year, we tracked more than 1.1 million logo exposures on official league and team profiles and a panel of the most valuable media, broadcasters and influencers on social media. Nielsen Sports Social24, our sponsorship media valuation product, showed that brands received $490 million worth of exposure via social media during the 2017-2018 season.
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Nov 02, 2018
For the past few years, Halloween has been one of the top weeks for candy sales in the U.S. Yet candy, gum and mints were among the top culprits of declines during the week ended Oct. 27, 2018.
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Nov 01, 2018
Data is everywhere. As our individual behaviors leave an ever-expanding data footprint, we are faced with the challenge of making sense of all of this data and extrapolating meaningful insights to drive performance.
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Oct 30, 2018
Social media platforms have become increasingly valuable for celebrities and businesses in expanding their reach and influence—providing a more direct, authentic voice for entities to connect with their audiences.
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Oct 29, 2018
We know that transparency and clean label are budding trends across the consumer product landscape, but we wanted to get some granular insight into which attributes and claims are driving the most consumer engagement in the beauty aisle. So we took our curiosity to the skin care aisle, focusing on face wash, a sizable category where trends start.
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Oct 26, 2018
Agile market research can help manufacturers prototype ideas in a safe environment and identify the best possible version of each prototype before they invest in more expensive execution steps.
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Oct 26, 2018
If the 2018 World Series were determined solely by the numbers of fans, the Los Angeles Dodgers would win. According to Nielsen Scarborough Research, nearly 6.2 million adults watched, attended or listened to a Dodgers game this year nationally, ranking the team second in fans only to the New York Yankees.
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Oct 24, 2018
The type of knowledge that each cancer survivor seeks is often influenced by the length of survivorship, and so are the media sources to which cancer survivors look for health care information during the first five years following diagnosis.
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Oct 23, 2018
While most consumers today are fairly well connected and digitally savvy, the motivating factors behind connectivity aren't homogeneous across consumer groups. For U.S. Hispanics, the reasons behind connectivity and what they're seeking is different from the general U.S. population.
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Oct 23, 2018
Companies around the world are becoming more proactive in their sustainability approach and marketing. It's not just consumers leading the way to sustainability, but companies are using their influence to lead consumers to sustainability as well.
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Oct 22, 2018
There's no denying the fact that consumers around the world are paying more attention to the impact of their decisions on the world around them. And the more attention they pay to sustainability, the more companies have to as well.
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Oct 18, 2018
Whether it's incorporating sustainable production methods into their supply chain or ensuring it's easy to recycle a product at the end of its life cycle, there's a wide range of sustainability growth opportunities that brands can capitalize on.
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Oct 17, 2018
While most popular in Europe and South America, Formula 1 is gaining ground and appeal among consumers in North America. The series currently travels to North America three times for the U.S. Grand Prix and Mexican Grand Prix and the Canadian Grand Prix.
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Oct 17, 2018
75% of all car buyers intend to purchase their top-of-mind brand, which is the highest-quality unaided awareness a brand can achieve. These top-of-mind brands have a serious edge over all others before the consumer ever sets foot inside a dealership.
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Oct 17, 2018
While it might be tempting to look at on- and offline shopping trends individually, doing so limits the ability to see the synergies between the two channels.
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Oct 16, 2018
"All natural," "fair trade," "organic"—more and more products across the store include claims of sustainability. Understanding how and why sustainability claims are gaining momentum across product categories is critical to understanding how, when and why consumers prioritize sustainable options.
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Oct 12, 2018
Despite seasonal cravings, the apple category as a whole has struggled, contracting by 5% in dollar sales and 8% in unit sales over the latest 52 weeks.
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Oct 11, 2018
Latinx consumers aspire to be well connected; they also like to influence their friends, family and colleagues when it comes to their digital engagement. In their mission to stay in touch, dialogue and image-based social media have gained an important position.
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Oct 11, 2018
The combination of access to information and consumer desires for products that meet their specific needs and desires will drive consumption going forward, which means FMCG manufacturers and retailers will need to stay focused on attributes rather than broad categories.
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Oct 08, 2018
Staying nimble in today's fast-paced market, isn't easy, especially for large, multinational brands with massive scale and global footprints. Many companies look to agile processes as a means to innovate faster, but they often skip steps in the process. So can agile thinking work in the consumer product arena?
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Oct 04, 2018
There's been a lot of buzz around small brands right now. Smaller brands want to be the next best thing and big brands want the growth of small brands.
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Oct 03, 2018
While they often don't receive the same level of attention as men's sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
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Oct 02, 2018
With rising consumer uptake across e-commerce categories, online FMCG growth is accelerating across the globe. In fact, we estimate that online FMCG growth will accelerate four times faster growth than offline sales in the next five years.
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Sep 28, 2018
For health and beauty care brands and marketers, connecting with consumers requires understanding trends at a channel and category level.
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Sep 28, 2018
Latinos account for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White consumers.
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Sep 27, 2018
Of the U.S. homes that have a smart speaker, four out of 10 have more than one device in the household. Furthermore, 62% of smart speaker owners first started using the device within the last six months.
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Sep 27, 2018
Now that health and wellness is a mainstream tend, manufacturers and retailers need to be much more focused when thinking about which growth levers to pull. And ingredient trends are a good place to start.
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Sep 27, 2018
The marketing and advertising landscape in Latin America is becoming more fast paced and complex. To grow in this environment, companies must meet consumer demand for convenience and personalization and leverage digital strategies and innovation.
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Sep 25, 2018
Interest in the Ryder Cup is strongest in the U.K. with 20% of the population being interested in the Ryder Cup, followed by the U.S. and Spain. In France, this year's host country, 6% of the population is interested in the event.
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Sep 24, 2018
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now.
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Sep 24, 2018
A slight drop in consumer sentiment in the second quarter was reflected in a slight pullback in spending in certain markets, as skepticism about the future had some consumers feeling as though their free cash would be better served in savings rather than on discretionary purchases.
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Sep 20, 2018
Whether supporting the Alabama Crimson Tide or Auburn Tigers, residents of the greater Birmingham area earn bragging rights for the largest percentage of college football fans at a whopping 63% of the general adult population.
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Sep 20, 2018
In recent years, companies have bowed down to big data and hailed it as the next game-changer. But even as big data keeps getting bigger, its promises somehow seem smaller.
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Sep 18, 2018
With a growing number of protein products appearing on shelves, do consumers know how much protein is in popular foods found across the store?
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Sep 14, 2018
Despite the annual arrival of common allergens, over-the-counter allergy medications have not experienced a corresponding a lift in sales this season. In fact, sales have declined slightly.
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Sep 12, 2018
While consumers—friends, family, fans or loved ones—have used social media to share content with each other, the television industry has a unique opportunity to organically reach its own audiences through platforms like Twitter, Facebook and Instagram as well.
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Sep 11, 2018
Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.
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Sep 11, 2018
This year, the Classic Hits format saw the largest boost in audience during the warm weather months compared with the start of the year. The format achieved the same feat—winning the annual "format of the summer" race—in both 2014 and 2015.
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Sep 10, 2018
Millennials are the most-coveted consumer demographic from a marketer-engagement perspective, yet they're often the most stereotyped as well. This generation group in the U.S. has spending power and influence, and marketers are eager to reach them.
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Sep 07, 2018
The continued shift toward healthier eating has certainly affected the U.S. sugar and sweetener market. Sales across the sweetener category are down year-over year, particularly for sugar.
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Sep 07, 2018
According to Nielsen's National Television Household Universe Estimates, there are 119.9 million TV homes in the U.S. for the 2018-19 TV season.
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Sep 07, 2018
When it comes to video, U.S. consumers aren't ready to settle if they don't find something they're truly interested in. And that means they're freely opening their wallets for streaming and downloadable content, to subscribe to video services, and to buy physical DVDs and Blu-ray discs.
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Sep 06, 2018
As a business concept, agile has migrated well outside of the tech world, touting the benefits and buzz once grounded in the software space to an array of new industries and sectors. In the process, however, the meaning behind the term has frequently been misinterpreted.
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Sep 04, 2018
Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners.
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Aug 31, 2018
Is it too early for pumpkin spice? According to Nielsen's Friday morning data, sales of American's favorite fall flavor are already moving off shelves.
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Aug 30, 2018
In the U.S, 31.7% of people ages 16-69 are interested in the U.S. Open, making it more popular than Wimbledon, the French Open and the Australian Open.
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Aug 30, 2018
Consumers have more snack choices than ever these days, and it's changing the way they think about snacking. Premium snacks are just one sub-category that's emerged in recent years.
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Aug 29, 2018
Whether it's watching at a friend's house, in a waiting room at a doctor's office or at the workplace, consumers are taking their viewing habits out-of-home and wherever the road takes them. That's why understanding this independence from viewing content at home is vital in helping inform marketers on their total audience.
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Aug 24, 2018
With high temperatures, summer is a popular season for sparkling water, and this summer is no exception. Nielsen's Friday morning data shows that the week ended Aug. 11, 2018, alone generated nearly $49 million in sparkling water sales—a figure that's up 22% from the same time last year.
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Aug 23, 2018
If you think it's hard to develop a marketing budget, you're in good company. Most marketers today must do more with less. Faced with steep competition, B2C marketers need to spend every penny wisely.
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Aug 22, 2018
The proliferation of technology, devices and content over time has also allowed media to reach more of us each week than ever before. When comparing which platforms reach the most Americans today, legacy platforms lead the way, with radio and TV topping the list, followed by smartphones.
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Aug 21, 2018
Fantasy sports participation has steadily increased over the past few years, coinciding with the rise of daily fantasy sports games and a growing number of websites and apps to help players stay current with player stats so they can stay ahead of the competition.
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Aug 20, 2018
It's a good time to be a consumer. The product landscape is flooded with variety and options, and it seems like new channels to access those options are constantly expanding. That alone sets the stakes pretty high for brands looking to stand out.
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Aug 17, 2018
Across the U.S., many shoppers are in the midst of the back-to-school season. And Nielsen's Friday morning data for the week ended Aug. 11, 2018, shows that back to school shopping has been a bit of a mixed bag for categories across FMCG.
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Aug 16, 2018
Marketers often think about how important it is to communicate all of a product's key benefits to their consumers directly on the pack—using images, colors, logos, words, typography, etc. But very often, this overload of information makes the design extremely complex and difficult to understand.
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Aug 15, 2018
There are six key factors driving consumers' desire for convenience, and by understanding them, companies can adapt and enhance their solutions as consumer needs rapidly evolve.
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Aug 15, 2018
The old saying warns us not to count chickens, but for the FMCG industry, measuring chicken sales is essential to the bottom line. And chicken is an important product driving a total of $26.2 billion in annual sales in the U.S.
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Aug 14, 2018
During the summer, each and every year, American radio listening habits shift. In recent memory, this has meant that stations specializing in music from decades past—in particular, Classic Rock and Classic Hits—see their audience levels rise during the warmest months of the year.
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Aug 10, 2018
Across the food service industry, actions are being taken to limit the use of plastic straws to reduce environmental impacts. But have consumers drawn their last straw when it comes to FMCG purchases?
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Aug 07, 2018
Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they'll need to stay ahead of the pace.
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Aug 07, 2018
A look at the state of the shelf and tips for fine-tuning assortment strategies to capture in-store decision making.
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Aug 06, 2018
One in five U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. That's approximately 1.5 million households that potentially have a vehicle on their back-to-school shopping lists.
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Aug 03, 2018
For increasingly more Americans, the definition of milk has expanded to include dairy alternatives over the last few years. And sales of alternative milks have seen nearly double digit dollar growth consistently for the last 12 weeks.
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Aug 02, 2018
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
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Aug 01, 2018
Companies across all industries are trying to embrace agility, from assembling innovation teams who are tasked with thinking differently to intelligently testing new products online, with the goal of becoming the next category disrupter. But, it's harder than it looks.
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