|
Feb 25, 2021
Even as the world begins to re-open more permanently, it's clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. My advice: Learn to embrace uncertainty. After all, the only constant in today's media ecosystem is change.
|
|
Feb 25, 2021
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.
|
|
Feb 25, 2021
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country's total population.
|
|
Feb 18, 2021
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?
|
|
Feb 16, 2021
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
|
|
Feb 16, 2021
This report examines how sponsorship value is evolving as the world around it changes and why a clear understanding of ROI across channels and over time is a business imperative.
|
|
Feb 11, 2021
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
|
|
Feb 11, 2021
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
|
|
Feb 11, 2021
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.
|
|
Feb 10, 2021
Family is critical in the Black community, and without the ability to gather and socialize in the traditional ways, such as through family meals, worship services and visits to the salon, television has taken on a deeper meaning.
|
|
Feb 09, 2021
Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.
|
|
Feb 04, 2021
With change coming more quickly than ever, planning and optimizing might seem like a dizzying prospect. It absolutely doesn't have to be. Importantly, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
|
|
Feb 04, 2021
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it's fair to say that virtual is the new IRL.
|
|
Feb 03, 2021
Learn about the latest trends around ad spend and media consumption, as well as the impacts of COVID-19 on the industry, in this on-demand discussion with experts from Nielsen and our guest Forrester.
|
|
Jan 19, 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.
|
|
Jan 19, 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.
|
|
Jan 14, 2021
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
|
|
Jan 12, 2021
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.
|
|
Jan 11, 2021
Data on your pet product's revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.
|
|
Jan 06, 2021
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
|
|
Jan 06, 2021
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
|
|
Jan 06, 2021
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.
|
|
Jan 05, 2021
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales
|
|
Jan 04, 2021
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
|
|
Dec 28, 2020
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet's health and hygiene at home.
|
|
Dec 18, 2020
The pandemic has democratized e-commerce for all types of consumers, and more than 18 million CPG buyers in the U.S. have flooded the online space since March.
|
|
Dec 17, 2020
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.
|
|
Dec 16, 2020
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
|
|
Dec 16, 2020
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
|
|
Dec 14, 2020
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here's what retailers and manufacturers need to be mindful of for the year ahead.
|
|
Dec 14, 2020
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
|
|
Dec 14, 2020
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.
|
|
Dec 11, 2020
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.
|
|
Dec 10, 2020
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
|
|
Dec 10, 2020
Emerging alcoholic beverage manufacturers can increase sales volumes and growth by expanding off-premise distribution. Accurate sales data and relevant consumer profiles will help them get there.
|
|
Dec 10, 2020
News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content.
|
|
Dec 10, 2020
COVID-19 lockdowns drove many shoppers' heightened demand for the online channel, but they also drove new, first-time online buyers. And those buyers have kept their nascent online habits.
|
|
Dec 09, 2020
Watch a recording of Nielsen's free virtual event, "The Future of Media," featuring a cross-media overview, buy-side fireside chat and panel of industry leaders who are defining this next era of video content.
|
|
Dec 07, 2020
Expanding into new retailers and geographies is how emerging beverage manufacturers can increase distribution and gain new sales growth. Understanding your category position, which regions or channels offer growth potential and assessing the competition can help achieve this.
|
|
Dec 03, 2020
Game spending is still on track for a record-breaking 2020, but consumer anticipation for next-generation consoles and the growing popularity of subscription services diminished demand during the holiday weekend.
|
|
Dec 02, 2020
This is Nielsen's first report on the state of inclusion and representation in television programming in the U.S.
|
|
Dec 02, 2020
The right data will help you develop a compelling sell-in narrative. Reassure retailers and distributors that your products can drive incremental revenue and why they deserve increased distribution. Learn more in our use case.
|
|
Dec 01, 2020
After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.
|
|
Nov 30, 2020
In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.
|
|
Nov 23, 2020
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
|
|
Nov 23, 2020
This page highlights some of Nielsen's biggest holiday advertising and viewing insights and predictions for 2020.
|
|
Nov 20, 2020
Months of working from home, reduced levels of commuting and high unemployment numbers are all adding up to a very different outlook for the U.S. consumer packaged goods industry.
|
|
Nov 20, 2020
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
|
|
Nov 20, 2020
Native Americans have made significant progress this year in elevating their voices in the media, public policies and their communities.
|
|
Nov 19, 2020
Thanksgiving festivities will look and feel drastically different this year, depending on location, generation and the financial impact of the pandemic. From online shopping to price hikes, consumers share commonalities in confronting a Thanksgiving unlike any other.
|
|
Nov 12, 2020
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
|
|
Nov 10, 2020
Nothing illustrates Americans' resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that's not hampered by crisis—albeit safely.
|
|
Nov 03, 2020
George Floyd's death was a turning point. It made clear for many Americans that these were not isolated incidents, but symptoms of a much broader collection of work we still need to do as a society.
|
|
Oct 29, 2020
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.
|
|
Oct 29, 2020
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.
|
|
Oct 29, 2020
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.
|
|
Oct 29, 2020
When it comes to equal wages, Latinas in the U.S. are paid far less on average than their White male colleagues. In fact, of all the equal pay day observances of the year, #LatinaEqualPayDay is notably the last one.
|
|
Oct 29, 2020
Instead of hitting pause on advertising or solely focusing on short term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.
|
|
Oct 28, 2020
You need more than a great sell-in story to keep your CPG product performing once it's on shelf. Learn how the right data can optimize your CPG promotions.
|
|
Oct 27, 2020
Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves in.
|
|
Oct 22, 2020
Despite historic obstacles and new challenges, Blacks take their right to vote seriously and have some of the highest rates of turnout in the country.
|
|
Oct 22, 2020
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
|
|
Oct 22, 2020
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
|
|
Oct 22, 2020
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.
|
|
Oct 21, 2020
Listeners' affinity for podcast show hosts is just as important from an ad perspective as it is for show content. That's because the ads that hosts read drive more brand recall than non-host-read ads.
|
|
Oct 20, 2020
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
|
|
Oct 20, 2020
With the largest number of eligible voters of any minority voting group, Latinos represent over 13% of all eligible voters in the U.S. But the number of Hispanics who actually vote still has room to grow.
|
|
Oct 19, 2020
2020 has been a year of life-changing moments. The COVID-19 pandemic, politics and racial injustice have affected every single American. For African Americans, the reckoning has extended beyond any single moment, becoming a matter of life and death.
|
|
Oct 16, 2020
Half of Asian voters reported they were not contacted by either major party in the ramp up to Election Day, but this year, many are excited about getting off the sidelines and involved in the process.
|
|
Oct 15, 2020
You've worked hard to get your CPG product into retailers' assortments and on the shelf. Learn how data can help you avoid getting your CPG product delisted.
|
|
Oct 14, 2020
COVID-19 has put e-commerce adoption and growth into an overdrive, but it can also give businesses a misguided sense that expansion in e-commerce is enough to drive revenue organically. See how the right insights can help you drive your e-commerce strategy.
|
|
Oct 14, 2020
For the first time, Hispanics will form the largest voting bloc after the non-Hispanic White population. So the question on everyone's minds is whether the uncertainty of the times will drive more Latinos to the polls.
|
|
Oct 13, 2020
Simulation games inherently move at a different pace than role-playing, adventure and sports games, but they're a go-to favorite among many players in a key gaming demographic: the LGBTQ community.
|
|
Oct 13, 2020
Getting your CPG product on shelf is the start of your journey. Learn how optimal pricing and promotions can drive a higher turn rate and post-launch success.
|
|
Oct 08, 2020
Consumer appetite for new products is strong, but what is relevant today may be different in some categories and relatively unchanged in others. To remain competitive, manufacturers need to adapt their innovation pipeline to meet the evolving wants and needs of their buyers.
|
|
Oct 08, 2020
How do you find new opportunities for your CPG product after launch? Learn why the right data partner can help your transition to operationalization success
|
|
Oct 06, 2020
While total media consumption has largely normalized since the peaks we saw in March and April, the massive streaming enablement during that period has brought streaming to the forefront of the media landscape.
|
|
Oct 06, 2020
Six months into the pandemic, an early reliance on e-commerce has expanded into a fundamental dependence on still-evolving omnichannel shopping experiences.
|
|
Sep 30, 2020
After omitting backwards compatibility at the launch of 8th gen consoles, manufacturers are bringing backwards compatibility back with their 9th gen consoles, and the timing couldn't be better for consumers.
|
|
Sep 29, 2020
As election night draws near in the U.S., political candidates will sharpen their messaging for the battlegrounds of the upcoming presidential and vice-presidential debates. Americans and pollsters alike will be asking the same questions about who will vote.
|
|
Sep 29, 2020
The TV space is a challenging ecosystem and growing more complex with each passing day. Innovative addressable TV is designed to streamline and provide a better advertising experience for all - including the consumer. The key to a successful addressable TV platform that creates value opposed to friction and confusion is a powerful tech stack. A powerful tech stack and its components are the building blocks of addressable TV at scale and can not be overlooked.
|
|
Sep 25, 2020
Shoppers have been primarily driven to buy based on health and safety concerns throughout the pandemic, but a second layer of consumption behavior has been emerging from those experiencing financial restraint.
|
|
Sep 22, 2020
With the holidays fast approaching, CPG advertisers will soon need to navigate a new normal of COVID-19 during what's typically their busiest season. They'll need the right customer intelligence data to design strategic campaigns and connect with shoppers.
|
|
Sep 22, 2020
An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.
|
|
Sep 15, 2020
Comprehensive data is the key to effective pet category expansion as it illustrates growth potential and can help pet brands spot specific product attribute trends.
|
|
Sep 10, 2020
In addition to driving increased streaming, COVID-19 is having a significant impact on local news reliance and consumption.
|
|
Sep 09, 2020
Much of life has moved online in the wake of the COVID-19 pandemic, and few industries have been better suited to this new normal than video games.
|
|
Sep 08, 2020
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
|
|
Sep 03, 2020
Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.
|
|
Sep 02, 2020
Watch the on-demand webinar to explore findings from the August 2020 edition of Nielsen's Total Audience Report: Special Work From Home Edition.
|
|
Sep 01, 2020
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it's shaping our media consumption.
|
|
Aug 31, 2020
By analyzing their category and the competitive landscape, pet brands can identify whitespace opportunities for growth and refine and sharpen their innovation strategy.
|
|
Aug 28, 2020
Nielsen National Television Household Universe Estimates for the 2020-2021 TV season increased to 121 million TV homes, up from 2019.
|
|
Aug 27, 2020
According to the Nielsen Remote Workers Consumer Survey, work-from-home consumers are enjoying the change in their daily work routines. And to no surprise, the new normal includes a heavy dose of media consumption.
|
|
Aug 24, 2020
The Customer Intelligence Gap in CPG Advertising e-book outlines why unlocking quality 1:1 consumer data is essential for CPG advertisers to fight back against the disruption of trends in the marketplace.
|
|
Aug 24, 2020
According to the August 2020 Nielsen Total Audience Report, streaming among Over The Top (OTT) capable homes accounts for 25% of consumers' collective time spent with the television.
|
|
Aug 18, 2020
Welcome to Nielsen's 2020 Election Hub, where you can find the most up-to-date data on this year's biggest election events. This resource includes current and historical election event ratings, as well as related topical insights and solutions.
|
|
Aug 18, 2020
Beneath the headlines and social media commotion about high-profile SVOD titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
|
|
Aug 18, 2020
When the pandemic kept consumers in the confines of their respective homes, they turned to their old friend, radio, to keep them company and inform them, as it has always done so reliably throughout history.
|
|
Aug 18, 2020
In the U.S. streaming universe, the "other" players—everything other than Netflix, Hulu, YouTube, Amazon and Disney (which launched November 2019)—account for 23% of the total U.S. streaming pie. And the amount of time people spend watching this content is up more than 50% year-over-year.
|
|
