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Jul 20, 2018
Throughout the summer, consumers purchase products that they'll need for the great outdoors. This week, they're facing prices heating up around the grill while trying to combat a pesky problem with innovative options.
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Jul 19, 2018
For years, confectionery, crisps and soft drinks were the most popular go-to snack choices for the British consumer. But over the last five years, we've seen a dramatic shift in the world of snacking.
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Jul 18, 2018
The release of Nielsen's June portable people meter (PPM) results allows us to take a first look at how audiences are shifting their radio listening behavior now that summer is in full swing.
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Jul 18, 2018
It's no secret that the center of the store has faced some challenges in the past few years. That doesn't mean, however, that consumers aren't interested in center store items.
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Jul 17, 2018
Asian American influence is readily apparent across the U.S. mainstream, from grocery aisles to television programming to digital content channels like YouTube.
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Jul 17, 2018
It's rare that trends happen in a vacuum and have no effect on broader markets or categories. And when we look across the U.S. brick-and-mortar retail landscape, recent data highlights how consumers' desire for healthy and wellness and convenience are driving growth across the store.
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Jul 16, 2018
When the MLB all-star event takes place, millions of eyeballs will likely be watching. Among Americans, professional baseball is the second-most popular sport in the country, second only to football.
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Jul 13, 2018
Nielsen's Friday morning data shows that FMCG saw more than $16.6 billion in sales the week of Independence Day. And both ice cream and beverage saw sales rise, as shoppers sought relief from record high temperatures.
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Jul 12, 2018
In this video, Eric Solomon, SVP, Marketing & Strategy, discusses findings from Nielsen's CMO Report 2018 about how advertisers are spending across digital and traditional channels, and offers insight into why current spending trends are playing out the way they are.
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Jul 12, 2018
No one believes that only one medium is enough to reach today's consumer. And as much time as the industry discusses the value and contributions from digital and mobile, many advertisers are taking a page from their old playbooks to reevaluate traditional platforms in this fragmented marketplace.
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Jul 12, 2018
The U.S. retail landscape is growing increasingly challenging, and fast-moving consumer goods (FMCG) companies are facing mounting pressure to prove the ROI of their ad campaigns. And with growing pressure from private-label offerings, they're also increasingly tasked with answering whether "Brands Still Matter."
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Jul 12, 2018
Aligning your organization toward common goals is challenging, especially when the goals change. That's because it's common for marketing teams to operate in silos. Most marketing organizations are split between marketing and media, and the split is compounded by multiple layers up and down the org chart.
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Jul 11, 2018
Diverse audiences are big with radio. In fact, Black and Hispanic consumers make up a third of American radio listeners. In the first quarter of 2018, the radio reached 92% of Black consumers each week and 96% of Hispanic consumers.
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Jul 10, 2018
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.
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Jul 09, 2018
While only the most elite cyclists in the world will compete in the 21 grueling stages of the 105th Tour de France this month, millions of Americans take to their bikes to the streets and paths around their neighborhoods regularly for exercise and leisure.
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Jul 09, 2018
In this video, Dan Robbins, Head of Ad Research at Roku, discusses his biggest challenges related to how he measures the return of OTT / connected TV media campaigns and where he sees the most promise in OTT / CTV channels going forward.
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Jul 06, 2018
Leading up to this year's Fourth of July holiday, brick-and-mortar sales across U.S. FMCG were up nearly 1% year-over-year, reaching $15.2 billion. Unit volume, however, did not follow, and our market this week remains driven by inflationary factors
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Jul 02, 2018
If you can't see it, it must not be there, right? In the FMCG market, this couldn't be farther from the truth. That's because every category has a certain concentration of brands that aren't top of mind for many, but they have the ability to shift the overall landscape if conditions are right.
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Jul 02, 2018
There are some things that are perfectly paired together when summer rolls around: beaches and barbeques, sunshine and sunscreen, and condiments and picnics. But did you know that podcasts are popular with over half of all barbeque sauce-, ketchup- and sunscreen-purchasing households?
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Jul 02, 2018
In this video, NBC Universal's Lifestyle Networks' Dave Kaplan discusses NBCU's most essential campaign objectives, how he markets Lifestyle Networks to consumers, his thoughts on the state of marketer confidence in measuring ROI of media spend, and the most important measurement capabilities in his organization's strategy.
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Jun 28, 2018
As temperatures rise in the summertime, so too does Americans' desire for boozy beverages to quench their thirst. Nothing says summer quite like BBQs and beer, cocktails by the pool, or rosé at a picnic.
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Jun 28, 2018
With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room. In the past year alone, we've seen an almost 10% increase in the number of people who have access to a connected TV device.
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Jun 27, 2018
Shifts in audience behavior and demographics have led to a more fragmented media landscape, and the shifts have generated more programming that reflects the evolving demographics of an increasingly multicultural America.
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Jun 27, 2018
With technological advancements accelerating quickly, we live in a world that continues to push the limits of potential when it comes to artificial intelligence (AI) and machine learning. New innovations and paradigms relevant to the decisions and tasks that we engage in every day will continue to evolve.
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Jun 26, 2018
With so many connected TV options, Americans spend a collective 8 billion hours using these devices in a given month. While traditional, linear TV still accounts for the majority of viewers' watch time, we're in the midst of a major transformation within the over-the-top (OTT) landscape.
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Jun 25, 2018
For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Recently, however, interest in more targeted ad buying is bubbling up, largely because that's how the process works online.
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Jun 25, 2018
Are all female voters alike, and will a one-size-fits-all media strategy work as candidates vie to get their messages heard by this important voter segment? Nielsen Scarborough examined three key female voter segments to learn more about their voting behaviors and determine which media vehicles will most effectively reach each.
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Jun 25, 2018
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect well beyond the immediate region.
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Jun 22, 2018
For the last decade or so, Millennials have been the generation that ever brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
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Jun 18, 2018
Asian Americans' preference for everything digital boils down to two things: convenience and customization.
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Jun 18, 2018
Given the ebbs and flows of music trends, Pop Contemporary Hit Radio (CHR), Country, Classic Hits and Classic Rock have all vied for ‘format of the summer' in recent years and are likely to do so again this summer.
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Jun 14, 2018
While Americans have their own special moniker for it, soccer has certainly made its own imprint in the U.S. And the sport's influence and power in the world of televised sports is no exception.
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Jun 14, 2018
The DMP serves as the nervous system for your organization's digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.
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Jun 13, 2018
While dollar sales have returned to a state of modest growth, unit consumption has declined. This highlights a fundamental shift across the FMCG brick-and-mortar landscape, where consumers are buying fewer products, irrespective of the impact of monetary factors like inflation or pricing.
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Jun 13, 2018
When it comes to nutrition, 37% of Americans say they're following a specific diet this year, which is up from 35% last year and 29% in 2016. And with consumers narrowing their foci, brands and retailers need to stay tuned in—or risk missing out.
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Jun 13, 2018
Over the past 15 years, the number of consumer devices and services consumers have access to and ultimately use has grown exponentially, with some becoming a must have while others falling out of favor, replaced by nascent technology.
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Jun 12, 2018
Regardless of whether you call it football or soccer, it's a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.
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Jun 11, 2018
This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.
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Jun 08, 2018
There's arguably never been a better time to consume content. Yet while today's media landscape is a boon from a choice perspective, the glut of content, messaging and perspectives presents myriad challenges for media companies, publishers and brands—all of whom want to reach consumers and build loyalty with them.
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Jun 07, 2018
The DMP serves as the nervous system for your organization's digital ecosystem helping you unify, make sense of and unlock the value of disparate streams of data, uncover and build valuable consumer audiences, and reach those high-value audiences with personalized messaging in real-time across the digital ad ecosystem.
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Jun 05, 2018
In an age of 24/7 connectivity and unparalleled access to information, consumers have the ability and freedom to seek out products and services that meet very specific needs and desires. And when it comes to food in the FMCG space, those needs are rooted in product transparency.
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Jun 05, 2018
As fans and pundits debate whether the Cleveland Cavaliers-Golden State Warriors rivalry is good for basketball, an analysis of several Nielsen Sports metrics shows that the last three NBA finals pairings have been beneficial for the teams, players, sponsors and fans.
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May 31, 2018
Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and marketers have amassed immense quantities of data about consumers. Technology has transformed many industries permanently, but perhaps none as much as marketing.
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May 30, 2018
Asian-American consumers are on the cutting edge of everything digital. And their preferences, habits and adoption of devices are indicative of a larger U.S. trend that is seeing consumers turn to their devices for their favorite content.
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May 29, 2018
This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.
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May 24, 2018
Looking across thousands of product launches using Nielsen BASES' rich database, we've observed three common causes of innovation failure that often don't get the attention they deserve.
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May 24, 2018
It's no secret that younger consumers are cutting the cord and finding new ways to watch video via an ever-growing roster of nascent technologies. The common belief is that these viewers are switching to subscription video on-demand (SVOD) services or viewing content on their phone with no interest in linear TV. But this assumption couldn't be further from the truth.
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May 24, 2018
Change is inevitable, and nowhere is that more so than in video games, where transformation can happen in the blink of an eye, thanks to the velocity inherent in digital media.
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May 24, 2018
Each year, the All Sports format's audience share spikes in the spring around opening day. This year, sports radio had its strongest April book since PPM measurement began in full in the beginning of 2011.
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May 23, 2018
As many might expect, Happy Hour is the clear winner when it comes to on-premise alcohol sales. But as expected as it might be, a recent analysis shows just how important this daypart is.
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May 21, 2018
Singing "Back Home in Indiana." Kissing the Yard of Bricks. Drinking a bottle of milk in victory lane. For more than a century, these celebrated traditions have solidified the storied history of the Indianapolis 500 like no other motorsports event in the U.S.
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May 20, 2018
An estimated 29.2 million people tuned in to the Royal Wedding of Prince Harry of Wales and American actress Meghan Markle, which took place at Windsor Castle in England.
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May 17, 2018
We expect lifestyle, the "little and often" trend, technology and location to be four of the key influencers on shopper's behaviour in 2018, which, if executed well, will be true foot traffic drivers for c-store retailers.
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May 17, 2018
Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio continues to be a lifeline to the most vulnerable in times of crisis.
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May 15, 2018
The majority of NASCAR race teams are located within a 30-mile radius of Charlotte, N.C., and when May rolls around each year, the sport's most loyal fans are exposed to two weeks of thrills compliments of the national touring series.
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May 14, 2018
This episode of The Database dives into the beauty and personal care industries, including how brands and marketers can tap into the biggest trends across beauty and personal care, reach today's diverse beauty shoppers and use online and digital to connect with consumers.
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May 10, 2018
With digital now a critical channel for brands, it's no surprise that they're actively looking to better understand and measure returns in the space. They're also actively looking to social media and sponsorships as a way to amplify their digital returns.
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May 09, 2018
The NBA is growing in popularity, with the number of fans in the U.S. up 4% year over year, the largest increase of any major professional sport. With more attention to the sport, the value of exposure sponsors received during NBA game broadcasts in the 2017-18 regular season has topped the $1 billion mark.
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May 08, 2018
One FMCG category that is seeing significant growth, and is indicative of shifting spending in emerging markets, is beer. So what can beer tell us?
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May 07, 2018
As of November 2017, over 65 million U.S. homes own an enabled device capable of streaming content to the TV. That's a big number, and it continues to grow. While 59% of U.S. homes are streaming enabled, the story varies by market.
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May 07, 2018
Lunchmeat is a $9 billion industry in the U.S., but it's showing signs of struggle. Retailers and manufacturers have the opportunity to reinvigorate this category by tapping into key consumer trends occurring across the store.
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May 03, 2018
Now in place, the minimum pricing of alcohol regulation in Scotland means that a single unit of alcohol cannot be sold for less than 50p. And as a result, the stronger the drink, the more expensive it will be. So what effect might that have on consumption?
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May 03, 2018
Record Store Day marked its 11th year on Saturday, April 21, and retailers sold 733,000 LPs during the week (April 20-26), an all-time high for Record Store Day week, according to Nielsen Music sales data. Music fans bought 580,000 vinyl LPs.
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Apr 30, 2018
The "Run for the Roses" only takes a couple of minutes, yet the Kentucky Derby attracted more than 150,000 fans in person and an average of 16.4 million television viewers throughout the country last year.
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Apr 30, 2018
The rules to the emerging market playbook is changing. This episode of The Database podcast discusses the evolving playbook as well as considerations global product companies should keep top of mind when considering doing business in emerging markets.
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Apr 26, 2018
Despite flat food sales, consumers are eager to keep their pets happy, healthy and pampered. Given consumers' willingness to put their pets first, what's the next lever that brands and retailers can pull to tap into a market with plenty of runway out in front of it?
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Apr 26, 2018
When it comes to growth, it's hard to ignore what we're seeing in emerging markets. In fact, they're currently generating two-to four-times the FMCG growth of developed markets. But just because the big picture boasts big opportunity doesn't mean capitalizing on the right opportunities is easy.
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Apr 25, 2018
Radio reaches nearly everyone in America, and the results of Nielsen's March portable people meter (PPM) ratings show several formats that have mass appeal saw rises in listener share during the first quarter of the year.
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Apr 24, 2018
Not too long ago, consumers would either consume at their favorite restaurant or bar, or they would grab a six pack on their way home or to a party. Today, the abundance of information, places to make purchases and variety of products available are making it increasingly challenging to stay ahead on the retail front.
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Apr 23, 2018
The NHL had plenty to celebrate this season, including a 100th birthday and the first expansion team in more than a decade. But the action hasn't just been fun for players and fans. As the field of Stanley Cup contenders narrows, the league is also on pace to have one of its biggest years for sponsors.
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Apr 19, 2018
Marketers need to think more strategically beyond cheap tricks, making things pink, or adding female icons to labels to reach women.
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Apr 17, 2018
The fresh food section of the store has been driving big sales growth in recent months. But while items like salad and vegetables are fostering a good portion of that growth, the fresh seafood section could use a pick-me-up.
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Apr 16, 2018
Sometimes growth opportunities lie adjacent to your own business. Looking beyond your core areas of expertise can help you capitalize on larger trends and turn a low-growth or even stagnant market into one full of new and emerging opportunities.
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Apr 13, 2018
The barriers to entry for recreational running and jogging are among the lowest of any sport. A good pair of sneakers and comfortable clothing are all you really need to get in the game. And millions of Americans hit the pavement every day.
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Apr 05, 2018
According to the newly released April 2018 Audio Today Report, today's expanding audio universe remains a reliable way for advertisers to engage today's diverse audiences.
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Apr 05, 2018
The only metric that never changes is sales, which begs the question: Will we eventually see an industrywide guarantee on sales?
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Apr 03, 2018
Tiger Woods is one of the most recognizable celebrities in the world, and a favorite contender for the coveted green jacket at the 2018 Masters. Among past and present sports figures in the U.S., Woods ranks third in awareness behind only Michael Jordan and Muhammad Ali
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Apr 03, 2018
The U.S. manufacturer landscape has been dynamic over the past year. Retailer-branded, private-label products have surmounted stigmas of value and quality. And as a result, we've seen a complete reversal in growth trajectory compared to manufacturer branded items.
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Apr 02, 2018
2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level. Notably, 51 markets finished the year with higher confidence than they did in 2016, and the gains were bigger than 2 points in 46 markets.
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Mar 27, 2018
Aside from the few growth pockets, U.S. sales growth has been elusive across the store. But Americans remain focused on their health care needs. In fact, health care sales were up $1 billion.
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Mar 23, 2018
In the world of radio, we've been noting the impact of shifting habits and cyclical trends that appear consistently in the data and Nielsen's February PPM ratings give us a chance to weigh those cycles—and changes—over a significant period of time.
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Mar 22, 2018
Given today's competitive landscape, brands that leverage proven go-to-market strategies will likely be more successful than those that simply move forward without careful thought and preparation.
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Mar 20, 2018
While only about one-third of U.S. convenience store shoppers plan to purchase fresh foods in this channel, the reasons why most consumers shop for these items elsewhere aren't set in stone.
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Mar 20, 2018
At the halfway point of the 2017-2018 season, the team uniform providers of the top 40 football clubs in Europe had received more than 80 billion social media impressions, providing $70.6 million in QI media value.
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Mar 20, 2018
Podcasting continues to evolve as it engages and entertains growing audiences. And avid podcast fans can play a crucial role for marketers and advertisers looking to identify what's next for this burgeoning medium.
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Mar 19, 2018
The ways shoppers are looking for more natural beauty products is evolving. And what the word natural means to one shopper might be very different from what it means to another.
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Mar 14, 2018
While the media landscape expands, the type of content consumers spend time with has remained consistent. Ad-supported content is the medium that consumers gravitate toward the majority of the time in their viewing habits.
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Mar 13, 2018
Given the contraction and the convenience that online channels offer consumers, FMCG businesses need a seamless integration between their traditional and digital offerings. And that means they need to efficiently manage distribution between on- and offline channels.
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Mar 12, 2018
One consumer product category that shows promise is snack foods. A rare global growth story, snacks are satisfying consumer cravings around the world—in fact, the snacking business grew US$3.4 billion globally in 2017.
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Mar 08, 2018
While women are still less likely than men to appear in leading roles in box office hits globally, the number of women finding success at the box office has increased since the start of the century.
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Mar 08, 2018
What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse.
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Mar 08, 2018
More than any other consumer industry, beauty and personal care are driven by trends. New trending ingredients, formulations, colors and brands come around every season. Walk into your average retail store and you'll see this reflected on shelves.
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Mar 07, 2018
While music formats and tastes have changed over time, one thing remains constant—the powerful voice of women in popular music.
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Mar 06, 2018
There's a new retail revolution underway, and it's going to affect the global food industry in ways the market hasn't seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies.
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Mar 05, 2018
While the food retail landscape isn't one that sees an over-abundance of frequent, market-shifting innovation, meal kits are proving to be just that. In just a few short years in fact, they have carved out a unique—and profitable—niche in the U.S. grocery landscape.
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Mar 01, 2018
While sales of fast-moving consumer goods in some traditionally successful markets like the U.S. saw signs of softness in early 2017, opportunities for growth are still readily available if you know where to look.
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Mar 01, 2018
Nielsen's January PPM ratings shed light on how Adult Contemporary stations are still riding the momentum they gained during a big Holiday book spike. Elsewhere, News/Talk stations are also working on their own momentum courtesy of continued interest in the news cycle.
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Feb 27, 2018
As the population in the U.S. continues to diversify, the opportunity exists for private-label brands to increase their share among multicultural households.
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Feb 22, 2018
With more ways to connect to media than ever before, sports still capture our heart strings—and our attention. Brands are eager to tap into sports' attentive audiences, and many are dedicating big budgets to do so.
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Feb 22, 2018
Five years ago, mainstream alcohol segments drove the majority of the alcohol sales growth in New Zealand. More recently, niche products have emerged, and Kiwis are increasingly opting for more premium and unique beverage offerings.
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Private Label