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May 16, 2019
While marketing mix modeling can answer key channel allocation questions, this approach only works at an aggregate level. To tactically understand how an individual spot or ad performs, marketers need multi-touch attribution.
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May 15, 2019
In today's landscape wrought with device fragmentation, content choices and unique consumption habits, younger audiences have seemingly been an enigmatic group that encapsulates these variables. Some of these complex issues, however, can be solved by looking toward a simple solution—out-of-home TV viewing.
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May 15, 2019
CPG manufacturers that don't have realistic benchmarks struggle to properly monitor their product's performance. Find out how to set benchmarks.
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May 15, 2019
It's not everyday that a brand-new segment of consumer packaged goods (CPG) products arrives on the scene, not to mention one that we're projecting will create billions of dollars in sales. But that's exactly what's happening with legalized cannabis and cannabis-infused products in the U.S.
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May 14, 2019
CPG manufacturers need accurate and realistic forecasts to gain confidence from their board or investors. Learn how.
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May 14, 2019
CPG manufacturers use benchmarks to monitor business success and product growth. Here's how to plan and do benchmarking on your own, even without a team of analysts.
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May 13, 2019
Savvy marketers realize the benefits of omnichannel marketing. They use sophisticated tactics to engage their best customers and prospects wherever they are—online, on their phones, watching video or TV, or out of home.
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May 13, 2019
Digital is a big part of today's shopping experience, but it's not everything. Savvy retailers that view the retail landscape through an omnichannel lens will are succeeding where others aren't. So what does that look like exactly?
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May 10, 2019
Much like the term open, "ecosystem" is a word that is used frequently throughout the tech space, yet has developed many interpretations over time. Understanding ecosystems, however, is vital, especially for those companies looking to put the customer at the forefront of their business operations.
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May 09, 2019
As consumer expectations and demands continue to evolve, marketers must keep pace. To create the best consumer experiences and the greatest returns for their business, they must pursue an audience-centric approach to marketing and advertising that puts the customer at the center of everything they do.
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May 09, 2019
While it's still too early to predict the future impact of legal cannabis on the mainstream U.S. retail market, we do know that demand and consumer interest is present and certainly growing.
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May 07, 2019
There are many signs that indicate a small or mid-sized CPG manufacturer is ready for a more on-demand and up-to-the minute approach to accessing data. Here are three signs you're ready to access Nielsen's robust-yet-affordable database.
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May 06, 2019
By 2021, we expect sustainably minded shoppers in the U.S. to spend up to $150 billion on sustainable consumer packaged goods. But while we've been tracking sustainable intentions and spending trends for some time, we wanted to explore the broader impact of this behavior - what it means for business.
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May 02, 2019
Buying a car is a long process that requires marketers to strike a balance between consumers' wants and needs, and the marketing and advertising touchpoints that will have the greatest influence along the way.
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May 02, 2019
Multi-touch attribution eliminates biases by algorithmically allocating credit to every element of every touchpoint in the consumer journey, across marketing and advertising channels and tactics, according to its influence on driving a conversion event.
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May 02, 2019
AI is enabling companies to better understand how consumers are shopping, why they shop and most importantly, predict what consumers will buy in the future. This is fundamentally shifting how companies explore product development cycles, pricing models and understandings of how to change the minds of fickle consumers.
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May 01, 2019
While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging.
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May 01, 2019
Linear TV remains a primary source of news for U.S. adults. But viewers aren't just tuned in within the comfort of their homes, especially young women. Today, news on linear TV transcends location, as people of all ages and walks of life readily turn to the news everywhere throughout their daily lives.
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Apr 30, 2019
?One of the frequently asked questions about the "plumbing" that enables the multi-touch attribution process to function is how individual users are tracked.
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Apr 30, 2019
When we think about how and where America will drink in the coming years, we need to consider today's on-the-go, fragmented consumer landscape. The bedrock of travel stay is the hotel, where opportunities remain to up the ante in the alcohol industry.
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Apr 29, 2019
What do the Upfronts mean for the various players involved? How are shifts in audience viewing habits affecting the buying and selling of media? And how are media providers and advertisers adapting to this new media landscape?
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Apr 29, 2019
As consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
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Apr 26, 2019
While being a good global citizen takes center stage during the week of Earth Day, we see consumers taking an active stance on helping the planet throughout the entire year. So how are Americans embracing an eco-friendly mindset in individual cities across the nation?
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Apr 26, 2019
At Nielsen, we have a clear view of open, one that is not ajar or a "bit more open." To us, open means exactly that—open. We define open as the ability to use different parties and types of data, models to enrich and applications to consume and take action.
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Apr 25, 2019
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.
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Apr 24, 2019
As consumers continue to gravitate toward sustainability-friendly products, brands are no longer being judged against a single lens of what their products can do for individual consumers. Increasingly, shoppers are basing their purchasing decisions on not just what's "Healthy for Me" but also what's "Healthy for We" across their broader communities and the world.
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Apr 18, 2019
By placing the shopper at the center of decision making, manufacturers can better collaborate with their retailer partners to address the inefficiencies of trade spend—one of the largest costs of doing business.
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Apr 16, 2019
For podcasters looking to attract advertisers, demonstrating proof of performance isn't just a nice-to-have—it's quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don't tell brand managers anything about the impact their podcast ads have on customers.
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Apr 15, 2019
While choice and access are fantastic for shoppers, manufacturers and retailers now have an incredible burden to bear—make an offering so great that consumers won't seek an alternative elsewhere.
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Apr 11, 2019
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
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Apr 11, 2019
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
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Apr 11, 2019
There are many ways to create a community of beauty consumers that are loyal to retailers and brands. But don't be overwhelmed: It's not too late to join the conversation with your beauty consumers—they're listening, and they're more than happy to connect directly with you to provide their feedback.
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Apr 10, 2019
Why does your product deserve to be on a retailer's shelves? It's a question all CPG manufacturers must be able to answer, especially in a line review meeting.
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Apr 10, 2019
Why does your product deserve to be on a retailer's shelves? It's a question all CPG manufacturers must be able to answer, especially in a line review meeting.
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Apr 10, 2019
Many CPG manufacturers either try to access too much data at one time, or don't know the kind of data they need to have more successful retail buyer meetings or line reviews. Here's how to avoid these mistakes.
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Apr 10, 2019
Transparency is key to authentically connecting with consumers, but are companies sharing all that their consumers want to know?
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Apr 10, 2019
CPG manufacturers that want to set accurate, realistic growth goals need to use market and account data to be proactive, not reactive, and think beyond distribution.
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Apr 09, 2019
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
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Apr 09, 2019
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
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Apr 09, 2019
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
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Apr 08, 2019
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.
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Apr 08, 2019
Market sizing is a task all CPG manufacturers need to undertake. To save valuable time and money, make sure you keep these three tips handy.
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Apr 08, 2019
Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users' behaviors, demographics and purchasing habits
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Apr 08, 2019
CPG manufacturers can negotiate pricing and promotion more effectively with their retail buyers if they know how to overcome these common obstacles.
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Apr 05, 2019
The marketability of a rising sports star on social media involves much more than just "likes" and "followers." An athlete's social media presence says a lot about how much he or she may be able to capture in endorsement deals.
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Apr 04, 2019
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today's competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
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Apr 04, 2019
CPG manufacturers that walk into retail buyer meetings fully prepared are more likely to walk out with their products on the shelf. In today's competitive market, that means coming equipped with the right knowledge to discuss your product goals and achievements with confidence.
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Apr 04, 2019
Fall is ripe with major sporting events, ranging from football on Sundays to playoff baseball. And while some of us enjoy these events from the comfort of our own homes, many audiences choose to rally around fellow fans to cheer from bars, restaurants and an array of other out-of-home venues.
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Apr 03, 2019
When it comes to the consumer product goods industry, there's ironically a few categories that aren't actually intended for people consumers. Pet care is the perfect example. That said, however, discerning and knowledgeable consumers are just as focused on the health and wellness of their pets as they are on themselves.
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Apr 02, 2019
How conversant you are in key retail buyer language may be the difference between getting the prime placement your product deserves and finding yourself at a negotiating disadvantage. With that in mind, here are three of the key terms retail buyers expect you to know and how you can use them to your advantage.
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Apr 02, 2019
TV is a great word, and it used to be easy to define. Consumers today, however, use the word ‘TV' interchangeably when referring to content and have ultimately changed the definition of traditional television. The vast access of content and nascent technology are revolutionizing how consumers view TV today.
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Apr 02, 2019
At a macro level, economic conditions around the globe ended 2018 on an upbeat note. Global consumer confidence was at its highest level in 14 years, but 39 of the 64 countries included in the global Consumer Confidence Index reported declines in consumer sentiment.
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Apr 01, 2019
On this episode, we're exploring the business of podcasts: Who the players are; how content gets distributed; what the advertising options look like; and how data is growing in importance in podcast ad campaigns.
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Mar 28, 2019
Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.
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Mar 27, 2019
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content. Within the 18-34 demographic, 66% of the time they spend watching content from the four leading broadcast networks occurs through live TV viewing. When consuming content originated from cable networks, this same group spends 81% of their time viewing this content on live TV.
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Mar 26, 2019
The average MLB team fan base is more than 2.5 million people. So it should come as no surprise that the top teams, based on the size of their local fan bases, are from some of the country's most populated markets, including New York (Yankees and Mets), Los Angeles (Dodgers and Angels), Boston (Red Sox) and Philadelphia (Phillies).
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Mar 22, 2019
Using our uniquely integrated sales universe, we created our annual bracket that pits different areas of the store against one another to understand what area of the store is winning. This year, we ranked each of our 16 standard departments based on its 2018 volume sales. Departments advanced based on year-over-year volume growth.
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Mar 21, 2019
Granularity matters to marketers because it gives them the ability to distill huge chunks of marketing activity so that you can understand the smaller components.
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Mar 20, 2019
Companies and consumers are pushing each other forward in creating more demand for sustainability, particularly among the companies listed as part of JUST Capital's annual ranking of its "JUST 100," of which Nielsen is a part.
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Mar 19, 2019
From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?
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Mar 15, 2019
St. Patrick's Day is one of America's holidays that's most frequently associated with alcohol consumption. And when we look at the data, we see that St. Patrick's Day is the equivalent of a pot of gold at the end of the rainbow for U.S. bars and restaurants.
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Mar 14, 2019
The race to master omnichannel retail within the U.S. grocery/consumer packaged goods space is on. With Walmart's successful push toward online migration, the rapid rise of grocery delivery players like Instacart, complemented by Amazon's foray into physical stores, the stage has been set for a battle royale—and it's really anyone's game to win.
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Mar 14, 2019
With so many DMP vendors fighting to stand out, it's no surprise that many marketers aren't able to truly differentiate the competing solutions. And to be fair, from an eagle's eye view, I don't know that there is a way to.
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Mar 13, 2019
Being able to measure in a way that fairly represents all races, ages, ethnicities and behaviors is crucial for the industry to transact with confidence. It's also the only way to make sure that content choices reflect the diversity of a given station's community.
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Mar 11, 2019
A recent study uncovered the actual lifts that digital platforms give to select genres of programming and found that certain types of shows drive more pronounced lifts beyond the linear airing by way of digital contribution from connected devices, computers and mobile devices.
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Mar 11, 2019
While the majority of U.S. homes still subscribe to a pay-TV service (cable or satellite), the shift to free broadcast TV suggests that folks are exploring alternatives. And with a myriad of internet options available today, many of them aren't being mutually exclusive with their viewing options.
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Mar 07, 2019
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
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Mar 07, 2019
Discussions around award shows in particular are thriving on social media feeds, allowing fans, celebrities and businesses alike to gush about the winners, gaffes and viral moments that only live TV specials can provide.
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Mar 07, 2019
Marketers today have more than enough data available to them, but they're looking for better ways to use and connect their data sets to gain deeper, more valuable insights.
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Mar 06, 2019
For companies to successfully fulfill the demand for greater transparency, they need to be in tune to what causes and concerns consumers care about. A recent Nielsen study identified 16 hot topics related to today's food/grocery industry and noted Americans' level of awareness and interest in these topics.
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Mar 06, 2019
While NCAA Men's Basketball is not quite as popular as professional basketball or college football, it still has a large following in the U.S. with 58% of the adult population interested, according to Nielsen Sports Sponsorlink.
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Mar 05, 2019
To win, companies need to understand who the sustainable shopper is, as well as how their lifestyle needs and expectations may influence their buying habits and preferences in the years to come.
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Mar 05, 2019
Esports fans are often described as simply "male Millennials"—and the description often fits: Globally, men far outnumber women both as esports competitors and fans. That doesn't mean women aren't in the game, however. Females are engaging with esports, and at increasing rates.
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Mar 04, 2019
According to the latest Nielsen data, 187 new meal kit items were introduced within in-store retail outlets alone in 2018. But, as more and more meal kits come to market, is consumer demand keeping pace?
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Mar 04, 2019
Through Total Ad Ratings, which provides independent, de-duplicated audience measurement of cross-platform ad campaigns, Nielsen conducted an analysis into how major global brands are allocating their media investments and reaching consumers.
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Mar 04, 2019
As Major League Soccer enters its 24th year, 47% of adults in the U.S. say they are interested in MLS, according to Nielsen Sports Sponsorlink.
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Mar 04, 2019
While online has been growing as a channel in several developed markets in recent years, it's broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract shoppers and generate sales by providing exclusive product ranges and compelling deals.
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Mar 01, 2019
Many marketers know that machine learning and artificial intelligence will change how they do their job, but it's still unclear exactly what will change and how fast. To get a glimpse of what the road ahead looks like, we asked a few of our data scientists to share what they think the biggest trends will be for the near future.
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Feb 28, 2019
Digital adoption is sweeping the globe. The uptake of mobile devices and increasing access to the internet have huge ramifications for businesses in all industries. Retailers can't afford to ignore this new reality.
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Feb 27, 2019
In the U.S. fresh food space, the four trends offering the most opportunity at a macro level are transparency, convenience, health and snacking.
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Feb 26, 2019
Globally, 58%of global consumers feel they are better off financially than they were five years ago, but there is also a sizeable proportion of consumers who feel that they are only in survival mode, with sentiment differing considerably by region and country.
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Feb 22, 2019
Start-small strategies take several forms, but the effectiveness of these strategies is questionable when applied to large FMCG manufacturers, at least as a repeatable formula for success.
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Feb 19, 2019
Women and multicultural consumers have become a driving force in the world of non-traditional tech and media, particularly when it comes to handheld devices. Mobile devices' avenues for content and their wide availability are giving power to these diverse groups.
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Feb 14, 2019
What are Americans drinking these days when they order up their favorite cocktails? Based on a recent analysis of on-premise cocktail consumption, Nielsen CGA found that four of the top five best-selling cocktails across the U.S. start with the letter "M," with margaritas topping the list.
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Feb 14, 2019
Now more than ever, brands are "taking stands"—challenging the status quo, and their competitors. It's a popular phrase, and an evolving idea in today's social and political moment, not to mention over the past decade as corporate responsibility and sustainability has risen in prominence to the C-suite and beyond.
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Feb 11, 2019
For global sports rights holders looking to showcase their value on social media, the NBA is #goals. As excitement builds for the 2019 NBA All-Star Weekend, the league gave fans a chance to watch the NBA All-Star Draft for the first time ever.
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Feb 07, 2019
As we analyze key takeaways from Nielsen's past two years of sponsorship valuation data and research around fan behavior and preferences, it's evident that esports stakeholders have a lot to look forward to in the coming months.
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Feb 06, 2019
An estimated 46.8 million people tuned in to watch President Donald Trump deliver his State of the Union address in Washington, D.C., on Tuesday, Feb. 5, 2019. There were 15.2 million total interactions across Facebook, Instagram and Twitter about the State of the Union 2019.
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Feb 04, 2019
According to preliminary results from Nielsen, the telecast of Super Bowl LIII on CBS, which ran from 6:32 ET p.m. to 10:05 ET p.m., drew an average TV audience of about 98.2 million viewers who tuned in to watch the Los Angeles Rams take on the New England Patriots.
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Feb 04, 2019
While a big win at Daytona can kick-start a season, consistently high performance from mid-February through mid-November is what drives the most value for teams and their sponsors.
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Jan 31, 2019
There are just over 16 million OTA homes in the U.S. That comes out to just over 14% of households. Back in 2010, that number was much lower—5 million less, to be exact. That's an increase of almost 50% over eight years.
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Jan 31, 2019
There are many problems and challenges ahead of us. We also have many possibilities and options to wade through as we navigate the right way forward. It's up to us to leverage the opportunities by adopting better strategies for using data and technology.
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Jan 29, 2019
The most recent holiday season has likely faded from our memories as the turn of the calendar into the New Year changes our focus. But when it comes to radio listening, the 2018 holiday season turned out to be yet another record breaker for Adult Contemporary stations broadcasting the "all-Christmas" format.
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Jan 29, 2019
Bragging rights and bets are on the line for fans of the New England Patriots and Los Angeles Rams. Other than both having the opportunity to see their favorite team hoist the Vince Lombardi Trophy at the conclusion of Super Bowl LIII, Patriots and Rams fans have very little in common.
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Jan 28, 2019
Yes, beer and wings are a staple of any Super Bowl, but a range of other categories are joining the party due to evolving tastes and the growth of the female football fan base.
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Jan 24, 2019
Age has a significant impact on where consumers choose to watch fall sports OOH. Across the general population survey, 31% of adults 18-24 said that they watch while working out at the gym. That's 7% higher than adults 25-34 and more than double than those 35 and older.
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Jan 24, 2019
Online grocery, which currently accounts for 3%-4% of total grocery sales in New Zealand, continues to drive growth, and we expect that growth to accelerate in 2019 as retailers meet rising consumer demand with the continued rollout of their e-commerce programmes.
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Jan 17, 2019
Some companies take the world's long-term sustainability to heart and build their entire brands around it. But even if your company isn't ready to dive into the deep end of sustainability, it's important to take steps in the right direction.
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Jan 10, 2019
As companies look to break into new markets, they must understand that each market demands its own approach. In burgeoning sustainability markets, however, natural and organic are paving the way for more detailed and specific claims.
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Jan 10, 2019
Choosing the right marketing mix modeling vendor has a huge impact on your overall marketing effectiveness and business growth. To help you avoid regretting your decision, get the answers to these five questions before taking the plunge.
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