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Jun 25, 2020
Reliable data and market intelligence helps CPG manufacturers predict changes in consumer patterns and make accurate decisions during a disruption.
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Jun 25, 2020
When most consumers think about their media consumption, they're quick to recall their favorite TV program, a new video game they're into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation. This isn't surprising, but it undersells the significance that ads have in consumers' lives.
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Jun 25, 2020
Hard seltzer is one juxtaposition after another—and that's what's driving its overall success.
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Jun 24, 2020
In the final session of our "Remotely Interesting" at-home learning series, we reveal how Nielsen machine learning and analytics is identifying critical insights around pricing and promotions that will help you.
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Jun 24, 2020
Watch our on-demand webinar featuring a panel discussion with three industry-leading manufacturers and retailers. Hear the latest analysis on fast-changing customer routines and the impact facing today's companies.
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Jun 23, 2020
With many countries re-opening into what appears to be a long-term recessionary environment, companies are naturally looking to make comparisons to past times of economic challenge. But the lessons of the past may not may not be a perfect fit for today.
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Jun 18, 2020
The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March.
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Jun 17, 2020
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
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Jun 16, 2020
As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.
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Jun 15, 2020
While the "fewer, bigger, better" mentality is still the most prevalent route that brands take, it isn't the only road to innovation success. A growing number of innovations are finding success through varied launch strategies, such as focusing on a targeted cohort, increasing an interested consumer base and achieving short-term wins.
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Jun 11, 2020
Take a self-evaluation journey to discover how agile your organization is and what improvements are needed for a competitive edge and increased brand awareness
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Jun 10, 2020
In light of the COVID-19 pandemic, agencies and publishers will face a shift as marketing priorities realign. With many businesses feeling the pinch, they will increasingly look for their agencies and vendors to prove value at the bottom of the purchase funnel.
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Jun 09, 2020
CPG brands and manufacturers struggle with internal silos that hold back innovation and revenue growth. Learn how the right syndicated data, and planning tools can help unify teams.
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Jun 04, 2020
CPG Brands: Our worksheet can help you and your team assess your current strategies, and identify areas for improvement and action. Download your copy today.
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Jun 04, 2020
As states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.
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Jun 03, 2020
The number of gamers who say they are playing video games more now due to the COVID-19 pandemic has increased since March 23, 2020. The increase was highest in the U.S. (46%), followed by France (41%), the U.K. (28%) and Germany (23%).
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Jun 02, 2020
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before assuming that open-for-business means business as usual.
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Jun 02, 2020
The power of "Wow!" moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
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Jun 01, 2020
Discover the importance of using retail data to develop growth strategies and maintain successful category leadership in this infographic for CPG manufacturers.
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Jun 01, 2020
A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.
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May 29, 2020
Download our article for CPG manufacturers and to learn how to optimize assortment, trade promotions while establishing market opportunity to increase revenue.
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May 29, 2020
To meet consumer and retailer needs, FMCG/CPG manufacturers must use granular data and have better visibility across the local supply chain to know where their products are going and when the next demand surge will occur.
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May 28, 2020
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
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May 28, 2020
Consider this: Advertising cuts could mean an extended recovery period for the media market. Brands that go totally dark for the rest of 2020 could be facing revenue declines of up to 11% in 2021.
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May 28, 2020
All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
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May 21, 2020
Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented environment—and will have differing impacts for these two consumer groups.
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May 18, 2020
Today, more than ever, marketers are relying on digital platforms to sell their products. As early digital adopters, Asian American consumers can help deliver an immediate sales boost for those digitally savvy brands who make the effort to target them where they are.
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May 18, 2020
This report explores Asian American consumer behaviors that are setting the pace for two important industry trends: First, the media platforms that are winning amid the streaming wars and the content that is capturing their attention. Second is the gaming industry, which is breaking boundaries as entertainment.
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May 18, 2020
Across the U.S. retail landscape, the convenience channel has been the offline channel to watch over the past year. With the country now in the throes of the COVID-19 pandemic, the convenience channel is poised to be even more dominant.
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May 15, 2020
As people adapt to a new way of living during COVID-19, companies are tasked with reevaluating how to reach them with the right message at the right time across platforms. As an advertiser, agency or publisher, how can you adapt your strategy to enable short-term and long-term success for your business? Our recent webinar explores recent shifts in media, why you should continue investing in advertising and how to adapt for success.
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May 13, 2020
If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.
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May 12, 2020
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
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May 07, 2020
What would it take to rebalance topline market performance for alcohol? And how can current behavioral shifts toward take-out restaurant services and "off-premise"* alcohol sales be leveraged to offset the immense "on-premise" losses?
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May 04, 2020
Nielsen has identified three distinct time horizons for global market regeneration beyond the COVID-19 global health emergency and attached likely scenarios to each. The three-tiered framework identifies the conditions for businesses to rebound, reboot or reinvent as they confront expected unprecedented recessionary conditions.
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May 01, 2020
Consumers in Latin America expect the impact of COVID-19 to be lengthy. In fact, a Nielsen study of 13 Latin American markets found that 76% of Latinos are now concerned about COVID-19, and 51% estimate that it's here to stay for the next four months or even more.
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Apr 30, 2020
TV makes a pretty good babysitter for homebound kids. Now several weeks into the novel coronavirus (COVID-19) shutdown in the U.S., a clearer picture is emerging around how "shelter-in-place" orders are affecting the daily lives of American families in local cities across the country---specifically as it relates to their TV appetites.
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Apr 30, 2020
In times of uncertainty, it's important to stay connected with your consumers. Whether you're trying to add new benefits to your offerings to keep up with changing consumer opinions, updating claims on your packaging or building your innovation pipeline to meet emerging needs, you need consumer input. But at the same time, getting that input is more difficult.
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Apr 28, 2020
Marketers are adapting to a new world of TV advertising in the midst of COVID-19. With consumers staying home and TV consumption at a high, we look to highly engaged social media communities to discover what TV audiences are tuning in to in response to disruptions in regular TV programming. Here we look at some of the top social TV trends in the U.S.
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Apr 23, 2020
As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy that demonstrate how brands can meaningfully pivot with purpose to advance the common good.
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Apr 22, 2020
In March 2020, most states across the U.S. implemented stay-at-home orders as concerns about the novel coronavirus (COVID-19) pandemic swept across the country. And many Americans stuck at home turned to streaming content to fill their time. New Nielsen data shows that streaming trends varied across markets, age groups and times of day during the first month of living restrictions in the U.S.
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Apr 21, 2020
COVID-19 has changed everything, hasn't it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.
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Apr 20, 2020
Faced with uncertainty about the future, many companies are responding by trying to freeze all activity, from hiring to marketing. But stopping and cutting all activity can only persist for so long without dramatic downstream effects. Adaptation will be the key to survival.
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Apr 20, 2020
With the economic and social impact of the COVID-19 emergency being felt around the globe, there is a natural tendency to make comparisons to the Great Recession. Some habits from that period will be repeated, but to make side-by-side comparisons would be overly simplistic.
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Apr 17, 2020
Much like the sentiment felt among European consumers, many North Americans expect the impact of the novel coronavirus (COVID-19) to last for quite some time. That means the inordinate rise of in-home food and beverage consumption we've seen this year will likely continue for the foreseeable future.
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Apr 16, 2020
We've seen many headlines about Asian Americans falling victim to hate and harassment amid the COVID-19 pandemic. But we are not a community that will sit quietly and turn a blind a eye. We are one with a voice to be heard.
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Apr 16, 2020
The sports blackout at the hands of COVID-19 hasn't dampened the passion that many fans have in terms of their media behavior, according to a recent Nielsen analysis on sports viewing.
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Apr 15, 2020
The sentiment around staying safe and hygienic has amplified the relevance of certain product claims. Specifically, consumers now believe product claims focused on killing germs, providing immunity and overall health promotion are more relevant than claims around naturalness, sustainability, quality and brand.
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Apr 09, 2020
Amid record job losses and unemployment filings in the last month due to travel restrictions and physical retail closures, it's not an understatement to say that the FMCG industry is operating in uncharted territory.
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Apr 09, 2020
As we grapple with the spread of COVID-19 and its implications for our lives, we need to remember that public health experts, first responders and government officials rely on data from the U.S. Census to make critical decisions. Everything from the size and number of hospitals to the amount of emergency resources funneled to communities is influenced by census data.
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Apr 09, 2020
At Nielsen BASES, the prospect of deriving new insights from consumers by using different interfaces is an exciting idea. Could dating app style swiping be the next great market research technique?
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Apr 08, 2020
The majority of Europeans believe the impact of COVID-19 is here to stay for the next 12 months, signalling that some of the major changes we've seen in the consumer and retail environment will stick around as well.
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Apr 07, 2020
With most of the world now on lockdown in an attempt to mitigate further spread of the novel coronavirus (COVID-19), it's not surprising to see heightened e-commerce adoption across the U.S. What is somewhat surprising, however, is that in some categories and locations, online sales have been more closely correlated with the local spread of the virus.
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Apr 07, 2020
Having the right business intelligence and market data will help you better understand your product category, retail landscape and develop a successful go-to-market plan.
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Apr 03, 2020
As we explore and analyze the impacts of current events like the novel coronavirus (COVID-19) on media consumption, we certainly can't ignore the influence of multicultural consumers in the U.S.
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Apr 02, 2020
Our clients discuss the implications of operational silos in the face of ever-changing consumer tastes and offer practical strategies for increasing agility.
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Apr 02, 2020
The COVID-19 outbreak has forced a permanent recalibration of consumer habits and consumption patterns. With a large percentage of the world now in lockdown, it is important to look beyond the day-to-day maelstrom and adjust for a new normal.
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Apr 01, 2020
Increase your product's staying power with our Small and Mid-size CPG Manufacturer's Success Guide. Download now.
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Apr 01, 2020
Get Nielsen's five-step checklist for small and mid-size manufacturers and find out how to improve your product's success post-launch.
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Mar 31, 2020
Staying put is what's best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
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Mar 30, 2020
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
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Mar 30, 2020
For the two weeks ended March 21, 2002, total U.S. CPG sales (in-store and online) increased $8.5 billion from the two weeks prior. For context, that's 15x the average rate of change for a typical two-week period.
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Mar 27, 2020
Consumers across Asia have signaled their eating habits may change permanently once the world moves beyond the impact of the novel coronavirus (COVID-19). In an exclusive Nielsen study of 11 Asian markets, only Japanese consumers say they are less likely to change their eating habits as a result of the global pandemic.
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Mar 26, 2020
Amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they're listening to as much or more radio as they were before the COVID-19 pandemic.
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Mar 26, 2020
On Sunday, March 22, NASCAR broke new ground by holding the first ever eNASCAR iRacing Pro Invitational Series race, putting actual NASCAR drivers into simulators for a virtual competition that aired live on FOX Sports 1. Drivers—including Jimmie Johnson, Denny Hamlin and the recently retired Dale Earnhardt, Jr.—battled it out from the comfort of their own homes.
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Mar 24, 2020
As concerns and restrictions around COVID-19 heighten in the U.S., consumers are gravitating to local news outlets to stay informed about the impact of the pandemic on their communities.
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Mar 17, 2020
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
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Mar 16, 2020
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
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Mar 16, 2020
With a relatively low number of reported cases of COVID-19 in Russia, Nielsen's 700 auditors have largely been able to operate normally, barring the addition of face masks where individuals choose to use them.
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Mar 16, 2020
Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons.
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Mar 16, 2020
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
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Mar 16, 2020
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
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Mar 16, 2020
The complexity of a country made up of over 6,000 inhabited islands with a population of more than 265 million people can never be underestimated. But for Nielsen's retail data acquisition teams in Indonesia, the COVID-19 outbreak has been something they have tackled head on.
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Mar 13, 2020
Katherine Kim and her team of 60 retail auditors had never had to deal with anything like the COVID-19 outbreak. Of course, no one had, and the sheer scale of it was daunting.
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Mar 13, 2020
Joe Fan, who has a team of more than 1,200 retailer auditors operating across China, said access for his team was difficult at first, but they remained protected throughout the toughest days of the crisis.
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Mar 13, 2020
During the early days of the COVID-19 outbreak, Murtaza Ahmed Khan, head of field operations in Pakistan and the Arabian Peninsula, said there were instances where outlets were selling high-demand items, particularly in traditional trade settings, for twice their normal retail price.
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Mar 12, 2020
At the height of panic buying, Maurizio Nardiello, Data Acquisition Leader, Retail Measurement Service, Italy, saw retail sales reach levels that he normally sees only during holiday periods like Christmas. But once the initial rush on stores was over, sales plateaued outside of spikes driven by news events such as the expanded quarantine efforts.
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Mar 11, 2020
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.
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Mar 10, 2020
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
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Mar 05, 2020
Drawing from Nielsen BASES' history of testing over 200,000 new products and over 40 years of forecasting, we have a clear understanding of consumer demand and the impact that price and package changes have on that demand. Throughout our experience, we have identified a few strategies that have historically led to positive outcomes.
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Mar 05, 2020
As we watch this situation unfold and get a handle on the length of time COVID-19 may be in play, the ability to guarantee the quality and safety of products, environments and consumption, coupled with the recognition of how important this will be to communicate to consumers for the foreseeable future, may help remove some of the potential panic from the consumer environment—and place the industry in a better position to avoid volatility.
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Mar 02, 2020
Nielsen recently hosted and participated in the kick-off webinar of the LEAD (Leading Executives Advancing Diversity) Network's Diversity & Inclusion Best Practice series with Unilever to explore the challenges women face and how they are communicating and engaging to create equality.
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Mar 02, 2020
Globally, women earn less than men and shoulder more of the household responsibilities. This can often leave them feeling like it's just not worth it. The good news is that companies and brands are starting to get it—and starting to understand that they can help.
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Mar 02, 2020
By 2028, women will own 75% of the discretionary spend, making them the world's greatest influencers. But they're also shouldering more of the household burdens, feeling less financially secure and still are facing serious barriers when it comes to equality. It's time brands wise up to women.
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Mar 02, 2020
Nielsen's initial investigation across major countries around the world has found significant spikes in the hoarding of emergency supplies is occurring in China, the U.S. and Italy, where consumers are rushing to build what are being labelled "pandemic pantries."
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Mar 02, 2020
Nielsen's initial investigation across major countries around the world has found significant spikes in the hoarding of emergency supplies is occurring in China, the U.S. and Italy, where consumers are rushing to build what are being labelled "pandemic pantries."
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Feb 26, 2020
If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That's because trust is at the epicenter of the decisions that women—and all consumers—make.
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Feb 26, 2020
As new media options like podcasts mature, U.S. consumers are opting to add them to their daily routines instead of simply replacing the traditional fare. And when it comes to audio, podcast listeners actually listen to more broadcast radio than people who don't listen to podcasts at all.
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Feb 25, 2020
Nielsen CGA data shows that hard seltzers can both replace and supplement other beverages in U.S. bars and restaurants.
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Feb 24, 2020
There's no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
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Feb 24, 2020
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
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Feb 20, 2020
It's time to break repetitive cycles of lackluster innovation management. Companies are spending excessive amounts of capital supporting weak products, and it's clear that CPG companies need better insight into what successful innovations look like before thinking about supporting them with millions in marketing support.
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Feb 19, 2020
Audio is fundamentally different from video in a number of ways, and business models need to reflect them. And as streaming becomes ubiquitous, it's important for audio providers to embrace the fact that consumers are more apt to gravitate toward free options. After all, that's where the advertising opportunities are.
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Feb 18, 2020
Tariffs have dominated headlines since March 2018, when the U.S. first announced the beginning of a series of tariffs affecting several industries, sectors and countries. With more potential tariffs on the horizon, how can brands and retailers position themselves to react to the turbulence tariffs are creating in the marketplace now and in the future?
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Feb 12, 2020
Cannabis is poised to be the next big opportunity in the U.S. consumer packaged goods market (CPG). That opportunity, however, isn't limited to just human consumers. Given the love that consumers have for their pets, the cannabis opportunity, particularly with respect to CBD, is just as big.
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Feb 11, 2020
Content creators and platforms battling for audiences will be happy to know that consumers are willing to crown multiple champions. According to a special Streaming Wars edition of the Nielsen Total Audience Report, which serves as the industry's premiere source of media truth across platforms, people and devices, consumers in OTT-capable homes are spending nearly one-fifth (19%) of their TV time streaming content, be it through ad-supported or paid subscription models.
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Feb 10, 2020
On this special episode of the Database podcast, recorded at CES, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google, share how they've navigated gender inequality in their own careers and how they're helping to pave the way for other women.
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Feb 06, 2020
Digital channels now capture over half of all advertising spending in the U.S. Understanding that marketing has changed doesn't mean you know how to navigate the new landscape or what others in the field are doing to keep up.
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Jan 30, 2020
Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, how do they know when the innovation is ready for launch?
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Jan 29, 2020
Understand your CPG decision-making style, the type of retail market data you need to fill in your knowledge gap, and how to use that data to grow your business.
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Jan 27, 2020
What's on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer and jalapeño poppers.
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