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Jul 21, 2021
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
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Jul 20, 2021
A well-executed barbell strategy maximizes reach through consumer choice; viewers who prefer to stream will stream and those who prefer to watch on TV, whether live or time shifted, will do so.
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Jul 19, 2021
LGBTQ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.
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Jul 15, 2021
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.
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Jul 15, 2021
An over-reliance on short-term sales drivers among many brands results in an unbalanced marketing strategy. In marketing, balance is key.
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Jul 14, 2021
After 50 years of female athletes pushing for more opportunity, the Olympic games are the biggest platform for gender equality in global sports, and the audiences are just as even.
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Jul 08, 2021
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. That appeal, however, shouldn't overshadow the importance of brand building.
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Jul 07, 2021
Unlike other events, the Olympics features men and women competing in the same events in the same stadiums for medals of equal importance. Perhaps more importantly, broadcasters and sponsors don't differentiate between genders at the games.
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Jul 07, 2021
With the right measurement and creative thinking, marketers can ensure their tactics map to specific objectives that move the business forward during this unique time.
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Jun 30, 2021
As the world acclimates to new realities after more than a year of living with COVID-19, marketers need to think about using both brand and growth marketing tactics instead of doubling down on one for a quick win.
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Jun 28, 2021
For Cannes LIONS Live 2021, a panel of experts explored the importance of measuring content in order to strive toward more accurate representation.
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Jun 28, 2021
During Nielsen's Cannes LIONS Live 2021 virtual experience, a panel of industry leaders discussed Latinx and Afro-Latinx representation on screen.
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Jun 28, 2021
The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape.
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Jun 28, 2021
In addition to being extremely engaged with sports content, sports fans are passionate about social causes, with equal opportunity for all and access to education slotting in as the causes they care about the most.
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Jun 24, 2021
Despite the groundswell of engagement and sponsorship investment, esports has yet to gain mainstream acceptance among brands and advertisers. The opportunity, however, is significant.
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Jun 24, 2021
Having an agile solution, focused on granular insights, across all channels in the consumer journey has become table stakes for the modern digital marketer, and savvy marketers are not compromising on any facet.
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Jun 23, 2021
Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses how marketers are adapting to the changing media landscape for Cannes LIONS Live.
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Jun 22, 2021
As part of Nielsen's Cannes LIONS Live 2021 virtual experience, Brian Fuhrer, SVP, Product Strategy, Nielsen, unpacks how streaming has evolved.
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Jun 18, 2021
In financial services, an abundance of brands have historically focused more on sales activation tactics than brand building, which makes it challenging to engage new customers and drive long-term growth.
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Jun 17, 2021
We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
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Jun 17, 2021
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.
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Jun 16, 2021
The implications for the sports betting world are fairly straightforward. In just a short time, online sports betting has become a burgeoning industry with a growing opportunity for brands, sports leagues, rights holders and TV networks.
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Jun 09, 2021
Technology, access to information, digitization and personalization are all shaping the future of the financial services landscape. Many of those trends accelerated last year, forcing even more change on the industry, especially virtualization.
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Jun 08, 2021
This paper delves into the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.
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Jun 08, 2021
There is no short-selling the importance of sales-driven marketing, but long-term business vitality requires more than short-term activations. Holistic marketing requires a balance of short- and long-term activation strategies.
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Jun 03, 2021
With a growing wealth of platform and program choices, the CTV options for consumers continue to expand and diversify. That, in turn, has opened a wealth of opportunities for advertisers and agencies.
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Jun 01, 2021
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including how to approach audience buying and measuring how effectively your ads reached target audiences.
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Jun 01, 2021
Limiting the narrative around Black achievement, like that of "Black Wall Street," still plays out in our media today. As viewers, content creators, storytellers and journalists, we can demand more for and of ourselves to expand the African American narrative.
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May 27, 2021
There are signs of a rebound across sectors, but that doesn't alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
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May 16, 2021
For many Native Americans, the appropriation of sacred symbols and propagation of stereotypes have been par for the course in American sports at professional, collegiate and K-12 levels. But many of today's fans are saying it doesn't have to stay that way.
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May 13, 2021
In this on-demand summit, senior industry experts and Nielsen leaders share the latest thought leadership and measurement advances in connected TV (CTV).
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May 13, 2021
Future success in the streaming space will hinge on more than just great content—it will need directions to great content. And the effectiveness of those directions will determine whether viewers find it.
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May 13, 2021
In an increasingly digital media landscape, brands need to protect themselves from unintentionally funding anti-Asian hate speech in the wake of COVID-19.
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May 13, 2021
This report showcases the growth and power of the Asian American community along with the key opportunities for action.
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May 11, 2021
Learn more about how both traditional financial institutions and financial disruptors can win with consumers in this new digital banking age.
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May 11, 2021
Amid the progressively digital landscape, financial services consumers are increasingly gravitating to new companies—not their primary banks—for their financial services needs.
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May 06, 2021
Without third-party cookies, marketers can't overlook the need for accurate measurement as changes in the digital media environment accelerate.
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May 05, 2021
The Black Lives Matter movement is no longer just for or embraced by people of color, but it has broken through as a collective mission finding allies across gender, ethnicity, and communities of all sizes.
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May 05, 2021
With just over two years of a track record, few would challenge the advertising prowess of online sports betting, especially within the local TV industry.
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Apr 29, 2021
Digital platforms have become the go-to opportunity for brands as they activate their sports partnerships, with social media becoming a universally necessary activation component.
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Apr 27, 2021
For marketers, 2020 was the year of the pivot. Those who thrived used ingenuity and agility to keep in lock step with the pace of change. But change is far from over.
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Apr 22, 2021
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they're able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.
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Apr 21, 2021
86% of the marketers surveyed for this year's Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.
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Apr 19, 2021
Nielsen's Ameneh Atai explores the values and benefits of "always on" digital measurement for the industry, while sharing how Nielsen is implementing this type of measurement.
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Apr 16, 2021
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.
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Apr 13, 2021
Given that SVOD content is free of advertising, product placements and branded integrations provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm while simultaneously gaining incremental reach.
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Apr 13, 2021
Matt Krepsik, General Manager, Planning and Outcomes Products at Nielsen discusses why taking a democratized approach to identifiers will help marketers build direct relationships with their diverse consumer bases across platforms.
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Apr 09, 2021
Without a doubt, the pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid March 2020.
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Apr 06, 2021
Without cookies, marketers will need to re-assess the sources and quality of their data to establish and maintain relevant relationships with consumers. Quality first-party data will be critical, but it won't be enough on its own.
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Apr 05, 2021
Using data from the latest Nielsen Total Audience Report: Advertising Across Today's Media, we've identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
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Apr 01, 2021
After living with COVID-19 for more than a year, it's critical that brands understand that not all online shopping ends with an electronic purchase. And that's precisely why omnichannel strategies can't solely focus on the point of purchase.
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Apr 01, 2021
Learn about smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
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Apr 01, 2021
This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250 marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to discover how marketers are approaching marketing in today's world.
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Mar 30, 2021
As Women's History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year's International Women's Day theme: #ChoosetoChallenge.
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Mar 26, 2021
There are several fundamental truths that brands need to embrace: social media is powerful; female athletes are powerful influencers; and consumers are asking more from brands when it comes to social responsibility.
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Mar 25, 2021
As consumers increasingly think about life and their activities away from home, brands and marketers need to focus on how individual consumers and consumer groups are prioritizing their re-emergence.
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Mar 25, 2021
In this edition of the Nielsen Total Audience Report: Advertising Across Today's Media, we cast a new eye on advertising. Find out where consumers are spending their time and money and how eager they are to spend again.
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Mar 19, 2021
While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.
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Mar 19, 2021
In this Diverse Intelligence Series report, we show where key opportunities lie and how overlooking "women of a certain age" means undervaluing not only their influence in society, but ultimately your own brand's potential.
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Mar 17, 2021
Media representation plays an important role in learning—and unlearning—racist stereotypes that harm Asian Americans. It's time that on-screen content about Asian Americans reflect more of their lives and diverse contributions.
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Mar 16, 2021
In addition to providing incremental reach, product placements and branded integrations in SVOD programming provide advertisers and agencies with a modern way to integrate brands into the burgeoning streaming realm.
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Mar 16, 2021
SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn't provide comprehensive reach.
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Mar 08, 2021
Despite gains in gender equality, women are still missing on-screen, in advertising, and in board rooms. The pandemic has only compounded the pressure women are facing today, threatening to roll back the progress we've made.
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Mar 04, 2021
Learn how auto marketers can position themselves to defend and grow their share-of-market during today's era of electric vehicle disruption.
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Feb 25, 2021
Watch this on-demand webinar for insight into the latest trends around brand partnership investments in sports, measuring true sponsorship ROI, the role sports play in brands' overall marketing mix and action items to grow your brand.
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Feb 25, 2021
Even as the world begins to re-open more permanently, it's clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. My advice: Learn to embrace uncertainty. After all, the only constant in today's media ecosystem is change.
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Feb 25, 2021
While the growth in podcast listeners in the U.S. over the past decade has been dramatic, audience diversity is following a similar path as our national population, as non-White podcast audiences have grown faster than White audiences.
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Feb 25, 2021
41% of U.S. podcast listeners are non-White, which makes the podcast audience more diverse than the country's total population.
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Feb 18, 2021
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy regulations. These shifts make marketing measurement even harder for advertisers. So, how do you grow your revenue in the current climate?
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Feb 16, 2021
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
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Feb 16, 2021
This report examines how sponsorship value is evolving as the world around it changes and why a clear understanding of ROI across channels and over time is a business imperative.
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Feb 11, 2021
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
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Feb 11, 2021
Although Asian Americans are the fastest-growing population in America, they have a low share of screen across all television programming. The industry can do more to bring authentic stories and depictions to our living rooms.
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Feb 11, 2021
As Black audiences look to invest their time and money on content, the diversity of content that platforms offer could be the deciding factor for consumers weighing which services to keep after a trial period.
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Feb 10, 2021
Family is critical in the Black community, and without the ability to gather and socialize in the traditional ways, such as through family meals, worship services and visits to the salon, television has taken on a deeper meaning.
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Feb 09, 2021
Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.
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Feb 04, 2021
With change coming more quickly than ever, planning and optimizing might seem like a dizzying prospect. It absolutely doesn't have to be. Importantly, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
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Feb 04, 2021
Given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it's fair to say that virtual is the new IRL.
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Feb 03, 2021
Learn about the latest trends around ad spend and media consumption, as well as the impacts of COVID-19 on the industry, in this on-demand discussion with experts from Nielsen and our guest Forrester.
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Jan 19, 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.
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Jan 19, 2021
Despite the rise in streaming video consumption, the value of local TV can't be overstated, especially when it comes to news programming. Importantly, across the content options available to consumers 25-54, news dominated viewing time throughout last year and was markedly higher than at the close of 2019.
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Jan 14, 2021
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
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Jan 12, 2021
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.
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Jan 11, 2021
Data on your pet product's revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.
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Jan 06, 2021
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
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Jan 06, 2021
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
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Jan 06, 2021
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.
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Jan 05, 2021
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales
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Jan 04, 2021
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
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Dec 28, 2020
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet's health and hygiene at home.
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Dec 18, 2020
The pandemic has democratized e-commerce for all types of consumers, and more than 18 million CPG buyers in the U.S. have flooded the online space since March.
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Dec 17, 2020
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.
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Dec 16, 2020
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
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Dec 16, 2020
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
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Dec 14, 2020
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here's what retailers and manufacturers need to be mindful of for the year ahead.
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Dec 14, 2020
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
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Dec 14, 2020
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.
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Dec 11, 2020
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.
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Dec 10, 2020
The stores we shopped in yesterday are not the stores we are shopping in today, and unlikely to be those we shop in tomorrow. There is no longer a need to squint … our data scientists have brought this phenomenon into plain sight.
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Dec 10, 2020
Emerging alcoholic beverage manufacturers can increase sales volumes and growth by expanding off-premise distribution. Accurate sales data and relevant consumer profiles will help them get there.
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