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AdWeek News
Sep 30, 2020

Integration Gives Media Clients on NewsWhip Access to Reddit Content
Clients of media social intelligence provider NewsWhip can now more easily incorporate content from Reddit into their stories following an agreement between the two companies that was revealed Wednesday. Journalists and other media can tap a comprehensive monitoring function on NewsWhip Spike to search the 130,000 or so active communities on Reddit and filter out...

AdWeek News
Sep 30, 2020

Facebook Names New CMO; A Michelin Star for Burger King?: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Following Antonio Lucio's Retirement, Facebook Promotes Product Growth VP to...

AdWeek News
Sep 30, 2020

Mark Zagorski Is Leading DoubleVerify's CTV Push
Key Insight: The former CEO of Telaria has "just started to notice" measurement shortcomings, and now wants to fix it. DoubleVerify, the private equity-backed measurement and verification vendor, had been without a CEO for nearly five months through the height of the coronavirus pandemic. Since the end of July, former Telaria boss Mark Zagorski has...

AdWeek News
Sep 29, 2020

Snapchat Extends Show Up Campaign With National TV Spot During Presidential Debate
Snapchat is taking to the airwaves, airing a spot on national television and across select markets in the U.S. during the first presidential candidates' debate Tuesday night. The spot is part of nonpartisan, multi-week public awareness effort Show Up, which also featured public-service announcements starring former President Barack Obama earlier this month. The campaign is...

AdWeek News
Sep 29, 2020

How Do You Convey ‘Speed' in a Static Outdoor Ad? Paint It in Mere Minutes
LONDON--BBH London has created a new campaign for Western Union, the cross-currency payments service, which comprises a gigantic mural of a painting created in just minutes by professional "speed painter" artist Dave Sharp. The campaign is designed to drive awareness of the speed with which people can send money abroad using the brand's app and...

AdWeek News
Sep 29, 2020

Facebook Inks Content Deals for Watch Together Messenger Feature
There is now a lot more to watch via the Watch Together feature Facebook introduced earlier this month, as the social network reached content agreements with Lionsgate, Sony Pictures Entertainment and Warner Bros. Watch Together enables people to share their reactions to Facebook Watch videos with their friends and family during video calls on Messenger...

AdWeek News
Sep 29, 2020

Following Antonio Lucio's Retirement, Facebook Promotes Product Growth VP to CMO
Facebook has promoted Alex Schultz, vp of product growth, analytics and internationalization for the brand, to chief marketing officer. The announcement comes 11 days after the departure of marketing legend Antonio Lucio, who spent the last two years of his four-decade career as Facebook's CMO. Lucio joined in 2018, helping the brand navigate crises including...

AdWeek News
Sep 29, 2020

How Black-ish's Stars and Producers Pushed ABC to Bring the Show Back for Fall
When ABC announced in June that Black-ish would not be part of its fall schedule and would instead be held for midseason, the sitcom's stars were not happy--and they made it known to network execs. During an ABC virtual press event promoting the show's seventh season, which premieres at 8 p.m. on Oct. 21, the...

AdWeek News
Sep 29, 2020

JetBlue Celebrates Christmas Early With Holiday Sale
Christmas is coming early at JetBlue, as the airline has announced a fire sale in a bid to drum up business as it heads into the fall. Announced earlier today, the Be an Early Holiday-er flash promotion is discounting flights and hotel packages booked today through Sept. 30 for trips taken during the holiday season....

AdWeek News
Sep 29, 2020

Facebook Begins Testing Accounts Center Across Facebook, Instagram, Messenger
Facebook will begin testing Accounts Center this week on Facebook, Instagram and Messenger From Facebook, calling it a way "to control connected experiences that work across our applications." Accounts Center is completely optional. Users can turn connected experiences on and off, including single sign on, which enables people to log into and recover accounts more...

AdWeek News
Sep 29, 2020

Just in Time for National Coffee Day: a New Hard Cold Brew From Pabst Blue Ribbon
Brands don't need much of an excuse to trot out a limited-time promotion, and when that excuse happens to be National Coffee Day (as today officially is), it's a given that most every restaurant you can name has some kind of java offer underway. Members of Krispy Kreme's rewards program can get a free coffee...

AdWeek News
Sep 29, 2020

Burger King Is on a Quest for a Michelin Star
If you've ever dined in a Michelin star restaurant (I say dined, because somehow it feels more proper to say than "eaten" when talking about a fancy establishment) then you probably had to wait a fair while to get a table before being blown away by the mastery of the cooking. Well, Burger King in...

AdWeek News
Sep 29, 2020

YouTube's New Find a Way #WithMe Spot Shows How People Are Getting Through 2020
YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and in late March, in the early stages of the pandemic, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines. The Google-owned video site introduced its latest #WithMe spot Tuesday,...

AdWeek News
Sep 29, 2020

LinkedIn to Members: Let's Keep It Professional
LinkedIn detailed new ways it is introducing to keep content professional and ensure that members feel safe. Starting Tuesday in Canada, France and the U.S. who either report content or have content that they shared removed from the professional network will receive notifications with more information, and LinkedIn said this will roll out to more...

AdWeek News
Sep 29, 2020

TikTok Begins Rollout of In-App 2020 Elections Guide for US Users
TikTok began rolling out its in-application 2020 Elections Guide to users in the U.S. Tuesday. The guide is available in English, Spanish and dozens of other languages, and it can be accessed via TikTok's Discover page and in election-related search results. It includes information about candidates at the federal, state and local levels, powered by...

AdWeek News
Sep 29, 2020

Barefoot's Black Eyed Peas Partnership Brings an AR Experience to Wine Lovers
Barefoot is combining music and augmented reality for its latest strategy to reach consumers, with help from the Black Eyed Peas. The wine and bubbly brand has partnered with the pop-rap group for Band Together, a campaign inviting fans to download a custom AR app to activate an animated remix of the group's new song...

AdWeek News
Sep 29, 2020

Hate Noisy Eaters? Then You Might Want To Mute This Ad Featuring Dogs Eating Dinner
If you're at all squeamish about loud eating sounds--complete with bits of food flying and lips being licked--turn away now. But first, it may be important to know that dogs, not humans, are responsible for this specific instance of egregiously lacking table manners. Does that make it better? For many canine fans, the sound of...

AdWeek News
Sep 29, 2020

Droga5 Promotes Tiffany Edwards to Global Head of Diversity and Inclusion
Droga5 has promoted Tiffany Edwards to global head of diversity and inclusion. She previously served as the agency's engagement and inclusion director. Edwards first joined Droga5 in 2016 as its first DEI leader. Upon joining, Edwards said she mapped out a "five-year journey" to guide the agency's DEI strategy. "The role has kind of grown...

AdWeek News
Sep 29, 2020

Facebook Quietly Scraps Rule That Limited Text in Ad Images to 20%
Facebook quietly scrapped a long-standing rule earlier this month that limited the space that text could occupy in ads to 20%. The social network did not respond to multiple requests for comment. Social media consultant Matt Navarra shared the notification some advertisers received from Facebook last week in a tweet. BIG news for Facebook advertisers:...

AdWeek News
Sep 29, 2020

Instagram: How to Use Face ID for Purchases on iOS
Instagram Shop began rolling out in the U.S. in July, giving users of the photo- and video-sharing application a way to browse and purchase items from brands without leaving the app. If you use a supported iOS device, you have the option to use Face ID to confirm purchases, rather than using your custom PIN...

AdWeek News
Sep 29, 2020

The Difference Between Data Literacy and Data Fluency
The velocity of data is increasing and will always increase. Therefore, the need for data literacy is increasing and will always increase. All other things being equal, there is a significant difference between being literate and being fluent. To create value for your business, you need to think strategically about sources and uses of data...

AdWeek News
Sep 29, 2020

Facebook Estimates That It Drove 100,000 Poll Worker Sign-Ups
Facebook said over 1.7 million people clicked on the notification atop News Feed in its flagship mobile application to see information on volunteering as poll workers with their respective state authorities, estimating that this activity resulted in roughly 100,000 people signing up. Facebook Vice president of product and social impact Naomi Gleit shared state-specific information...

AdWeek News
Sep 29, 2020

BBDO New York Named Agency of Record for AARP
AARP, the nonprofit organization dedicated to helping Americans aged 50 and older, has chosen BBDO New York as its brand agency of record following a review. The agency will be tasked with both strategic and creative responsibilities. Grey New York previously worked on the account. A Grey spokesperson said that the agency has retained the...

AdWeek News
Sep 29, 2020

Another Reason for a Lukewarm Holiday Season: Shoppers Are Bummed Out
With a coronavirus vaccine unlikely to arrive until next year, shopping mall foot traffic still down by 37%, and a gaggle of leading retailers mired in bankruptcy proceedings, few believed that the 2020 holiday season was going to look anything like last year. Even with fat cats like Amazon and Walmart poised to welcome the...

AdWeek News
Sep 29, 2020

A Voting Rights Group Made Deepfakes of Dictators Warning About the Death of Democracy
A voting rights group is broadcasting a warning about the state of American democracy by using a technology often feared for its own potential to subvert democracy. A new campaign from nonprofit RepresentUs and agency Mischief features deepfakes of authoritarian leaders Vladimir Putin and Kim Jong-un issuing ominous pronouncements about the dangers of voter suppression...

AdWeek News
Sep 29, 2020

Disney Rolls Out Remote Co-Viewing Option Ahead of Fall Premieres
Key Insight: Disney and sister streamer Hulu have both introduced co-viewing features this year as in-person gatherings remain limited. Disney is rolling out a remote co-viewing feature that will enable subscribers to watch the platform's programming together virtually. Group Watch will allow up to seven different Disney accounts to link up and co-view programming with...

AdWeek News
Sep 29, 2020

Pinterest Adds Several Shopping Features in the UK, US
Pinterest dubbed 2020 the year of the "Great Reboot," and shopping was the focus of its latest reboot with several updates that were introduced Tuesday. The percentage of Pinners who visited places to shop on the platform was up over 50% in the first half of 2020, the company said, adding in a blog post,...

AdWeek News
Sep 29, 2020

Scoping Does Not Work. Never Did. Never Will
Let's pretend for a moment that it's 1988. Not because we all want to forget about the pandemic--after all, 1988 came with its own share of tragedies. But that year also saw the birth of the greatest tagline in advertising history: "Just Do It." They are three of the most valuable words ever to be...

AdWeek News
Sep 29, 2020

Vox Media Creates Self-Serve Ad Tool for Marketers
Further investing in its offerings for marketers, Vox Media has launched a self-serve ad tool to create and submit ad campaigns, then track how they perform across properties included in the company's in-house ad marketplace, Concert. The new tool--called Concert Ad Manager--is another step the company is taking to capitalize on its proprietary ad software...

AdWeek News
Sep 29, 2020

Havas Creative North America Hires First Chief People Officer
Havas Creative North America has hired its first chief people officer as it looks to reimagine its recruiting process. It's part of the agency's seven step action plan to address systemic racism within the Havas organization. Havas hired Claire Telling for the role. She will serve as strategic leader for recruitment, brand and culture across...

AdWeek News
Sep 29, 2020

Gannett Sells Location Data Firm SweetIQ to Uberall
Gannett announced today it is selling SweetIQ, a location data company it bought in 2017, to Berlin-based Uberall for an undisclosed sum. By offloading SweetIQ, Gannett becomes the latest publisher to divest from recently acquired ad-tech assets as privacy laws become more stringent, making the possession of such assets a potential liability. SweetIQ was folded...

AdWeek News
Sep 29, 2020

Adnatomy: How 3 Worldwide Teams Produced a Pokémon Ad Remotely
How have brands, agencies and production companies been pivoting to accommodate the new reality of remote production? Adweek's new video series, Adnatomy, explores this question. We're sitting down with the teams behind some of the most interesting ads of the last few months to discuss how commercial production has changed as a result of the...

AdWeek News
Sep 28, 2020

These Clever McDonald's Outdoor Ads Have Giant Bites Taken Out of Them
Imagine having a client like McDonald's that is so globally famous that you don't even need to display the brand's logo or name in ads. TBWA\Paris, which has worked with McDonald's in France since 1985, has leveraged the power of the fast food brand's menu in its latest campaign, which features out-of-home ads of a...

AdWeek News
Sep 28, 2020

Twitter Reveals Its Plans for the First Presidential Debate
The first presidential candidates' debate between incumbent Republican President Donald Trump and Democratic challenger and former Vice President Joe Biden will take place Tuesday night, and Twitter already has several initiatives in place. The debate will be livestreamed free-of-charge on Twitter at 9 p.m. ET Tuesday, featured atop the timelines of many users and accessible...

AdWeek News
Sep 28, 2020

Platforms All Have Different Rules for Whether or Not to Run Political Ads
Last fall, a full year before the 2020 U.S. presidential election, major social media platforms were already debating whether they should take political ad dollars. The platforms split into two groups: those that have banned political ads from their channels, such as Twitter, and those that allow political ads with restrictions, such as Facebook. If...

AdWeek News
Sep 28, 2020

Private Labels Make Noise, Creating Market Share Opportunity for Store Brands
Key Insight: Price becomes a bigger factor in the decision-making process during an economic recession. CPG favorites from Campbell's soup to Charmin toilet paper have seen a sales surge during the pandemic as Americans spend more time in their kitchens and bathrooms. Despite all the talk of shoppers seeking comfort and stability in major household...

AdWeek News
Sep 28, 2020

Life Experiences Taught This Exec Everything He Needed to Be a Founder
Like many young people, Oli Marlow Thomas initially dreamed of being a police officer, not a founder. The difference is that Marlow Thomas, while short on regrets, held onto his dream longer than many. In 2009, when Marlow Thomas left university, he remained desperate to join the police and soon enrolled in a fast-track scheme...

AdWeek News
Sep 28, 2020

Home Depot Has Long Dominated America's Newest Pastime: Home Improvement Projects
It all started with a firing--a very foolish one. In 1978, Bernie Marcus and Arthur Blank were executives at Handy Dan, a home improvement chain based in Southern California. Despite the business being very profitable, the pair had begun to tinker with a new idea. By lowering prices, they found, the stores' volume shot up,...

AdWeek News
Sep 28, 2020

The Catering to Pet Owners Continues: Bounce Debuts Dryer Sheets for Pet Hair
Key Insight Unwanted hair around the house is a major obstacle to pet adoption. Everything is going to the dogs these days--in a lighthearted, literal sense. An increasing number of Americans consider the furry creatures members of the family and adoption rates have spiked across the country during the pandemic. With that, brands are catering...

AdWeek News
Sep 28, 2020

Disney Sells TV Ad-Tech Unit TrueX to Gimbal
The Walt Disney Company has sold video ad-tech firm TrueX, which it acquired as part of its $71.3 billion purchase of 21st Century Fox, to mobile and location ad-tech company Gimbal. Gimbal is buying TrueX to cash in on the connected TV boon, which has accelerated during the coronavirus pandemic as people stream more content...

AdWeek News
Sep 28, 2020

Prime Day, Amazon's Premier Shopping Event, Will Take Place Oct. 13-14
After Prime Day didn't take place this past July due to Covid-19 issues, no one really thought Amazon would cancel its biggest shopping event of the year. Last week, rumors of a new date began to circulate, and now the brand has finally confirmed that Prime Day will take place on Oct. 13... and Oct....

AdWeek News
Sep 28, 2020

Dentsu Aegis Network Rebrands to Dentsu International
Dentsu Aegis Network (DAN) is undergoing a rebrand, intending to simplify its offering. The new name is Dentsu International. DAN was a result of Dentsu's 2012 acquisition of Aegis Media for a reported $5 billion and comprises nine major agency brands: Carat, Dentsu X, iProspect, Isobar, DentsuMcgarryBowen, Merkle, MKTG, Vizeum and Posterscope. The network is...

AdWeek News
Sep 28, 2020

When McDonald's Didn't Respond to Customers on Facebook, Burger King Decided to Jump In
Burger King's rivalry with its largest rival, McDonald's, stretches back decades, with the smaller chain often using its challenger role as a reason to skewer the Golden Arches with snarky marketing tactics. Remember when Burger King's "Whopper Detour" campaign lured fans all the way to McDonald's just to unlock a 1-cent Whopper coupon and then...

AdWeek News
Sep 28, 2020

Adweek Podcast: Hispanic/Latinx Heritage Month
Between Sept. 15 and Oct. 15 is Hispanic (or Latinx) Heritage Month. This week's episode of Yeah, That's Probably an Ad celebrated this by discussing how advertisers target Latinx consumers, including the positives and the cringey moments when it goes two steps too far. This special episode was hosted by senior editor Nicole Ortiz, who...

AdWeek News
Sep 28, 2020

LinkedIn Reorganizes Specialties for LinkedIn Marketing Partner Program
LinkedIn rejiggered the specialties in the directory for its LinkedIn Marketing Partner Program to make it easier for brands to find the right partners for the solutions they seek. The updated list of specialties is: Audiences: Partners for audiences enable you to bring your data or a partner's data into Campaign Manager to enhance LinkedIn's...

AdWeek News
Sep 28, 2020

4 Things Marketers Should Keep in Mind About Podcast Advertising
It's no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year, and market research company Forrester reports a 52% year-over-year growth. In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities....

AdWeek News
Sep 28, 2020

4 Things Marketers Should Keep in Mind for Podcast Advertising
It's no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year, and market research company Forrester reports a 52% year-over-year growth. In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities....

AdWeek News
Sep 28, 2020

Study: 26% of Adults in the US Get News on YouTube
Pew Research Center Monday shared a study on U.S. adults who turn to YouTube for news and the channels they are turning to on the Google-owned website. The think tank surveyed 12,638 U.S. adults from Jan. 6 through 20, as well as conducting an analysis of the 377 most popular YouTube news channels as of...

AdWeek News
Sep 28, 2020

Marketers Optimistic on Hate Speech Changes Set by Facebook, Twitter and YouTube
Facebook, Twitter and YouTube are expected to adopt a uniform set of standards and definitions for hate speech and harmful content by the end of the year, according to the Global Alliance for Responsible Media (GARM). The initiative, led by the World Federation of Advertisers, could offer consistency for buying on these platforms to marketers...

AdWeek News
Sep 28, 2020

Instagram Stories: How to Browse the Effect Gallery
Before you take a photo or video in Instagram Stories, you have the option to add an effect, or filter, to the screen. For instance, one effect may add a mask to your face, while another may cause snowflakes to appear on the screen. When viewing the Instagram Stories camera, the application will show you...

AdWeek News
Sep 28, 2020

Hulu Creates Spooky Drive-In for Halloween to Celebrate the Breadth of Horror Content
Spooky season is quite a busy time for Hulu. The streaming service reported members viewed more than 6 billion minutes of horror content on the platform in 2019. To engage horror fans around Hulu's Halloween-centric new releases and library titles this year, the brand is hosting a Huluween drive-in experience in Los Angeles. The brand...

AdWeek News
Sep 28, 2020

Instagram Begins Prepping Retailers for the Holiday Season
The holiday shopping season is The Season for Shops on Instagram. The Facebook-owned photo- and video-sharing network Monday rolled out a complete guide for retailers looking to prepare for the most lucrative time of the year. The Season for Shops provides details on creating a digital storefront using Commerce Manager and then using shopping tags...

AdWeek News
Sep 28, 2020

Why Dreamers Are Crucial to the Future of the Industry—and Country
There are 700,000 young individuals such as myself who are living under the protection of the Deferred Action for Childhood Arrivals (DACA). We do not know when our safety in this country is no longer guaranteed. Yet, this has not stopped us from persevering. DACA recipients contribute more than $42 billion to the annual GDP...

AdWeek News
Sep 28, 2020

Paper-Based Packaging Is All the Rage—but Is it Really the Most Sustainable Solution?
Paper-based packaging is having a moment. As the consequences of a climate crisis become more top of mind for consumers, brands in different categories are looking for ways to reduce their ecological footprint by making adjustments to their packaging. Brands are taking one of two routes: creating reusable packaging that can be maintained by the...

AdWeek News
Sep 28, 2020

Reddit Sets Up Shop in the UK
Reddit officially opened the doors to its new office in the Holborn section of London, where it is already working with local partners. New head of international Tariq Mahmoud is leading the London team, and he is responsible for growing Reddit outside of the U.S. He had been head of international sales and strategy at...

AdWeek News
Sep 28, 2020

IAS to Provide Brand Safety Across Microsoft Audience Network
Integral Ad Science reached a platform-wide agreement with Microsoft Audience Network to ensure brand safety for native ads across the desktop and mobile web. Microsoft Audience Network reaches millions of people through Microsoft owned-and-operated sites such as Microsoft Edge, MSN and Outlook, as well as trusted third-party partners. IAS said the integration uses its predictive...

AdWeek News
Sep 27, 2020

Judge Allows Downloads of TikTok to Continue, Halting Trump's App Store Ban
A federal judge in Washington, D.C., today halted the Trump administration's ban on new downloads of TikTok, hours before a midnight deadline would have compelled Apple and Google to drop the popular social media app from their marketplaces. Carl Nichols, a judge for the U.S. District Court for D.C., granted an injunction, allowing new app...

AdWeek News
Sep 27, 2020

The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times
This year's showcase of standout leaders in marketing, media and tech reveal how empathy, agility, diversity and fresh thinking fueled success for their brands despite challenging times. (Read our cover story on Hulu president Kelly Campbell and how she is positioning the streamer not just to meet the present but to triumph in the future...

AdWeek News
Sep 27, 2020

How New Hulu Chief Kelly Campbell Is Positioning the Streamer for Long-Term Success
Key Insights: As lockdowns began, Campbell mobilized her team to capitalize on the spike in streaming use by homebound consumers. 'Visible leadership' has become a priority for Campbell during the pandemic. It wasn't even three weeks into Kelly Campbell's tenure as president of Hulu when the Covid-19 pandemic forced everyone at the streamer's offices to...

AdWeek News
Sep 27, 2020

Infographic: Moms Look to Local TV for Updates, and Well-Placed Ads Could Catch Their Eye
As mothers prep their kids for an unusual back-to-school season, they're turning to local television and digital-only sources like social media for updates and the latest developments. When the novel coronavirus first took hold in the U.S. in March, the Television Bureau of Advertising (TVB) worked with market research firm Dynata to see how the...

AdWeek News
Sep 27, 2020

As Sports Return, Virtual MVPDs Chart Their Return to Consumers' Living Rooms
Key Insight: Because vMVPD subscriber churn is so high, it's crucial for these services to win back consumers who left during the sports shutdown. The NFL returned earlier this month, almost half a year after most professional sports were shut down by Covid-19. And Hulu's virtual multichannel programming distributor (vMVPD) service, Hulu Live TV,...

AdWeek News
Sep 27, 2020

Your Virtual Event Sucks, but Here Are 3 Ways to Make Them More Entertaining
How many virtual events have you attended or tried to attend in the past six months? There are likely 1 billion virtual events happening in a single day, all around the world, but how many are actually energizing and memorable? This is pretty fascinating when you think about it. We've had the television in our...

AdWeek News
Sep 25, 2020

No Trauma: We Need to Make Agencies Safer
The global pandemic has provided the opportunity to talk about what it means to share space. Within marketing and advertising agencies, space is important--and we have felt the loss of no longer bouncing our ideas off neighbors in real time or hunkering down in war rooms until inspiration strikes. But another conversation about sharing space...

AdWeek News
Sep 25, 2020

This Beer Will Replace Your Favorite Tree If a Hurricane Knocks It Down
Cerveza Patagonia already plants a tree for each case of beer it sells, and now the beer brand is broadening its environmentally conscious credentials with a new Tree Protection Program, through which it will send off saplings to replace any trees blown down by bad weather this hurricane season. Until Oct. 30, Cerveza Patagonia is...

AdWeek News
Sep 25, 2020

Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances
If it feels as though commercials from the likes of Warby Parker, Casper and Dollar Shave Club are appearing less than they did prepandemic, there's a reason. TV ad spend among top direct-to-consumer (DTC) brands is down 48% when comparing Q2 2020 with Q2 2019, according to a new report from TV measurement company Alphonso,...

AdWeek News
Sep 25, 2020

Neiman Marcus Emerges From Bankruptcy to Continue Digital Transformation
Luxury retailer Neiman Marcus emerged from Chapter 11 bankruptcy protection today after completing its restructuring process, the company announced. The Dallas-based department store chain, which is also the parent of Bergdorf Goodman, eliminated more than $4 billion in debt and the $200 million in annual interest expense tied to that debt, the announcement said. "While...

AdWeek News
Sep 25, 2020

Uber Helps Bring Back the English National Opera With a Socially Distant Drive-in
LONDON--Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of music concerts, festivals, and movie rips. But thankfully for opera fans, Uber has found a way to get people back to watching a live show together, safely. With its usual home closed as a result...

AdWeek News
Sep 25, 2020

Duets From TikTok Creators Mark the Return of Carne Asada to Chipotle
The return of Carne Asada to the Chipotle menu spurred a run of Carne Duets on TikTok. The fast-casual chain said earlier this week that its Carne Asada premium steak option was returning to locations in Canada and the U.S. for a limited time, as well as debuting in France. Chipotle teamed up with TikTok...

AdWeek News
Sep 25, 2020

Epic Games Acquires Kid Tech Platform SuperAwesome
Epic Games, maker of Fortnite, has acquired SuperAwesome, a tech platform that strives to make the internet safer for kids. Together the companies will build kid-safe services that protect children's privacy and help create safer digital experiences. Terms of the deal were not disclosed. "More kids interact online than ever before and now is the...

AdWeek News
Sep 25, 2020

Google Will Ban Election-Related Ads After the Polls Close on Nov. 3
The Nov. 3 election is only weeks away and tech platforms are still tinkering with their policies on taking political ad dollars. Google told advertisers Friday that it will not allow election-related ads to run on any of its platforms after the polls close nationwide. Google spokesperson Charlotte Smith confirmed the decision to Adweek after...

AdWeek News
Sep 25, 2020

An Early Start and More Online Orders: How Holiday Shopping Will Change in 2020
Key Insights Cyber November will begin by Nov. 4. Consumers will be much more tactical about in-store shopping. Early deals will help consumers spread out the cost of traditional celebrations in the wake of financial challenges. Shipping could get expensive, driving consumers even more toward pickup options. When it comes to the holiday season, starting...

AdWeek News
Sep 25, 2020

Football Season Is Social Season for NFL Game Pass Subscribers
A new Twitter-powered tool was added to the NFL Game Pass subscription service, which gives National Football League fans access to replays of games as soon as the live broadcasts end. Social Season analyzes tweets from fans and pundits and crunches the data in near-real-time to provide a list of the most popular players, as...

AdWeek News
Sep 25, 2020

Despite Travel Realities, Scott Keyes of Scott's Cheap Flights Says His Audience Is Still Engaged
Frequently, flyers know Scott Keyes on a first-name basis. The founder of Scott's Cheap Flights, a newsletter that fulfills the very promise of its name, Keyes considers himself a "friend who happens to be a flight expert" to an audience of nearly 2 million, helping users save on international flights. But, in the midst of...

AdWeek News
Sep 25, 2020

REI's Built-In Community Helped the Brand Survive the Covid-19 Crisis—and Become Carbon Neutral
Key insights: The cooperative sold its newly-built headquarters to bolster a strong balance sheet that helped it survive the pandemic. This week, REI Co-op announced that it is set achieve its 14-year commitment that it set for itself back in 2006 to be carbon neutral this year, not an accolade many retailers can make in...

AdWeek News
Sep 25, 2020

Pew Research Center: Most US Adults Don't Think Social Networks Should Allow Political Ads
A new study from Pew Research Center found that 54% of adults in the U.S. believe social media companies should not allow political ads, while 77% believe those platforms' use of data about their online activities to show them political ads is not very or not at all acceptable. On the flip side, 45% of...

AdWeek News
Sep 25, 2020

This Startup Uses Deepfake Tech to Let Brands Create Video Sales Pitches at Scale
A new startup wants to make video production as easy as choosing a spokesmodel, a tone of voice and typing out a script. Bangalore-based Rephrase.ai raised $1.5 million this week in a seed round led by Lightspeed Venture Partners and AV8 Ventures for a platform that uses the same technology behind deepfakes to allow brands...

AdWeek News
Sep 25, 2020

Apple Grants Temporary Reprieve on 30% Fee to SMBs Running Facebook Paid Online Events
Apple reversed course and agreed not to collect its 30% iTunes App Store cut of paid online event transactions via Facebook through the end of this year, paving the way for the social network to enable businesses to keep 100% of their earnings from paid online events from now through Dec. 31. Apple's exception does...

AdWeek News
Sep 25, 2020

Quibi Faces Uncertain Future as Year 2 Advertising Talks Loom
Key Insights: While Quibi is still collecting downloads, its growth rate hasn't met the company's own projections. Under-deliveries for advertisers and an ad sales climate centered on flexibility are both likely to affect next year's advertising discussions. Over the summer, Quibi contacted a production company with a very specific request: Pitch us an interactive game...

AdWeek News
Sep 25, 2020

Instagram: How to Add Text to Reels
Did you know that you can add text to your Instagram Reels videos? Our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you've taken one or more clips in Reels, tap the right arrow ("") in the bottom-right corner of the...

AdWeek News
Sep 25, 2020

CompassPoint Will Become Part of Mediahub
IPG media agency network Mediahub is growing with the addition of Minneapolis-based media agency CompassPoint. Also part of the IPG family, CompassPoint will move from McCann WorldGroup to Mediahub through the remainder of 2020. With the completion of the transition, Mediahub's new combined billings will be over $2 billion, and it will have over 550...

AdWeek News
Sep 25, 2020

Corona Launches Eco-Friendly Platform to Support Colombia's Tourism Industry
The most popular tourist destinations in Colombia are often bustling year round with couples, families and business partners. But circumstances have been atypical this year, and Colombia has been largely closed to travelers. According to database Statista, the hotel occupancy rate in Colombia in March 2019 was 64.9%, compared to 14.9% in March 2020 after...

AdWeek News
Sep 25, 2020

In San Francisco, Agencies Confront Their Failed Promise of Racial Diversity
San Francisco's creative agencies pride themselves on the progress they've made in terms of gender balance and LGBTQ inclusion, but the agency experience is far different for Black agency professionals in the city. From the high cost of living and gentrification to the tendency to recruit through traditional talent pipelines rather than look actively in...

AdWeek News
Sep 25, 2020

The Upfront Isn't Dead Yet-But It's Getting More Data-Driven
Key Insights: P&G's Marc Pritchard says marketers are disadvantaged by the current upfront model. Guaranteed low rates plus access to premium inventory make RTB unattractive to major advertisers. In June, the Association of National Advertisers called for a "transformative shift" to the upfront as the novel coronavirus pandemic sent TV's long-standing ad-buying process into upheaval....

AdWeek News
Sep 24, 2020

This Wonderfully Bizarre Ad for Wasabi Doritos Is a Love Note to Japan, From Brazil
A giant sea monster attacks a city and menaces its populace, with one brave woman daring to fight back. Her weapon of choice, sent down from anime heaven, is a spicy Doritos chip, which she uses to somehow vaporize the multi-tentacled beast before it can cause Godzilla-level destruction. If that sounds like a zany setup,...

AdWeek News
Sep 24, 2020

Americans Trust LinkedIn With Their Data, But They Are Wary of Facebook
LinkedIn has earned the trust of social network users in the U.S., according to the annual U.S. Digital Trust Survey from Insider Intelligence. Facebook? Not so much. Insider Intelligence polled 1,865 people in the U.S. aged 18 through 74 from May 28 through June 3, seeking their perceptions of nine major social networks in five...

AdWeek News
Sep 24, 2020

Controversial Chef to Be Removed From Cream of Wheat Packaging
Following Uncle Ben's decision to change its name to Ben's Original on Wednesday, Cream of Wheat's announced its own similar rebranding decision. According to Cream of Wheat, the Black chef that has appeared on its packaging for over 100 hundred years is based on Chicago master chef Frank L. White. Due to backlash from consumers...

AdWeek News
Sep 24, 2020

Twitter Shares Updates on Its Internal Security Efforts
Twitter provided an update on some of the behind-the-scenes work it has been doing to keep its platform secure. Chief technology officer Parag Agrawal and data protection officer Damien Kieran said in a blog post Thursday that the social network has been strengthening the checks that team members with access to its customer data, features...

AdWeek News
Sep 24, 2020

Facebook NPE Team Tunes Up Its Tuned App for Couples
The Facebook NPE Team detailed updates to its Tuned app for couples, dividing them into three tenses: present, past and future. Tuned was released for iOS in April, when it was described in its iTunes App Store listing as, "A private space where you and your significant other can just be yourselves. With Tuned, you...

AdWeek News
Sep 24, 2020

With South by Southwest's IRL Future in Limbo, Is It Worth It for Brands to Show Up?
Key Insights Even if the event ends up being all virtual, it still holds value for brands and marketers. What SXSW will look like in 2021 is still up for debate, but brands are still planning to participate. SXSW can pull off a similarly impactful experience, but creativity will be necessary. The coronavirus pandemic has...

AdWeek News
Sep 24, 2020

A Rise in Mobile Gaming Is Changing Influencer Marketing
If you've spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd. In conversation with deputy brands editor Diana Pearl at Adweek's Mobile Gaming summit, a group of industry experts discussed how the rise in mobile gaming is changing how brands approach influencer marketing in the...

AdWeek News
Sep 24, 2020

Absolut Vodka's ‘#VoteResponsibly' Campaign Wants You to Vote First, Then Drink
In a followup to its Valentine's Day "#SexResponsibly" campaign about consent, Absolut Vodka is encouraging fans to be responsible with the ballot box this fall. In the run-up to Election Day, the Pernod Ricard-owned spirit brand is urging drinkers to "#VoteResponsibly" and wait to imbibe until after hitting up the polls on Nov. 3--or before...

AdWeek News
Sep 24, 2020

How UScellular Revamped Its Logo to Show That the Carrier Puts Customers First
As telecom behemoths Verizon, AT&T and T-Mobile duke it out for market share, the spotlight falls less often on America's No. 4 carrier, UScellular. But while the Chicago-based telecom may have only 5.1 million subscribers (compared to Verizon's 94 million), it does enjoy a low churn rate (read: loyal subscribers) thanks in part to the...

AdWeek News
Sep 24, 2020

How Riot Games Personalizes Fan Engagement
The rise in mobile rise in mobile gaming has served Riot Games well throughout the pandemic, as users are looking for more ways to engage. "The mobile platform is really suiting their needs during the pandemic more than ever," said Cathy Saidiner, Riot Games' head of global channel publishing, at Adweek's virtual event on mobile...

AdWeek News
Sep 24, 2020

Facebook Removes 3 Networks in Russia for Coordinated Inauthentic Behavior
Facebook's coordinated inauthentic behavior train made another stop in Russia, picking up and removing three networks that originated in the country. Head of security policy Nathaniel Gleicher shared details about the removals in a Newsroom post Thursday. The first network was made up of 214 accounts, 35 pages, 18 groups and 34 Instagram accounts, and...

AdWeek News
Sep 24, 2020

Hollywood's Top Trade Magazines Combine Under New PMRC Banner
It's a new era for Hollywood, where egos dominate not only the film industry but also the news organizations that cover it. Traditionally dependent on the industry for advertising, Hollywood's trade press is changing in accord with radical shifts in filmmaking and distribution. The latest move will be a drastic one: Variety and The Hollywood...

AdWeek News
Sep 24, 2020

What's Next for Hollywood's 2 Top Trade Magazines Now Under One Roof?
It's a new era for Hollywood, where egos dominate not only the film industry but also the news organizations that cover it. Traditionally dependent on the industry for advertising, Hollywood's trade press is changing in accord with radical shifts in filmmaking and distribution. The latest move will be a drastic one: Variety and The Hollywood...

AdWeek News
Sep 24, 2020

Allure's New Event Series Brings Beauty Pros and Tips to Your Couch
Allure considers its annual Best of Beauty Awards its Super Bowl. And with the 24th year of the magazine's biggest editorial franchise occurring in a pandemic, its editorial and events team had to develop what's now a new normal in the experiential and media world: a virtual event. The Cond? Nast-owned publication this week launched...

AdWeek News
Sep 24, 2020

Twitter Says Its ‘Read Before You Retweet' Prompt Is Working
Twitter began testing a new prompt in its Android application in June that appeared when people were about to retweet articles they hadn't opened and read. On Thursday, the social network shared what it learned. Twitter said Thursday that people opened articles 40% more often after seeing the prompt, and the number of people opening...

AdWeek News
Sep 24, 2020

There's No NewFronts West This Year, but the IAB Is Still Holding a Big Fall Industry Event
Key Insights: Presentations will focus on the practical issues of planning amid growing connected TV usage. This year's virtual NewFronts made a West Coast-based NewFronts presentation unnecessary. The Interactive Advertising Bureau is planning a four-day fall industry event that looks to answer some of the questions borne out of this year's NewFronts. Just don't call...

AdWeek News
Sep 24, 2020

Snapchat and Bitmoji Users Can Deck Out Their Avatars in New Jordan Brand Gear
Nike marked the global unveiling of the new Air Jordan XXXV from its Jordan Brand by teaming up with Bitmoji on a new collection of digital apparel and sneakers that Snapchatters can add to their avatars. Snapchat and Bitmoji users can dress their Bitmojis in the new Air Jordan XXXV, in multiple colorways, before the...

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