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AdWeek News
Aug 14, 2018

Verizon Partners with Apple and Google for 5G Streaming
Verizon selected Apple and Google as its initial video streaming partners for its residential 5G rollout, the company confirmed on Tuesday. Bloomberg initially reported the rumors. The long-anticipated deals will give customers in four American cities -- Sacramento, Houston, Los Angeles and Indianapolis -- access to an Apple TV box and/or YouTube TV subscription as...

AdWeek News
Aug 14, 2018

Activision Consolidates $100 Million Global Media Account With OMD
About a month after retaining 72andSunny as its creative agency of record, Activision, the video game giant behinds such franchises as Call of Duty and Destiny, has consolidated its global media account with OMD without a review. OMD already handled media buying and planning for Activision in North America and Latin America, while GroupM's Wavemaker...

AdWeek News
Aug 14, 2018

Adidas and Twitter Are Teaming Up to Livestream High School Football
Adidas and Twitter are teaming up on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams. The games will be available to logged-in and logged-out users globally via @adidasFballUS, and the livestreams will feature a Twitter timeline including real-time conversation about the action. Intersport will produce the livestreams, with ESPN...

AdWeek News
Aug 14, 2018

Sofa Startup Burrow Knows You Would Rather Be Doing Absolutely Nothing Right Now
A quick scroll through the old Instagram feed on any given day might lead you to conclude that there's just not enough going on in your life. For example, have you spent every weekend this summer trekking through rural Italy or attending a Montauk shindig? Didn't think so. But as we all know, reality is...

AdWeek News
Aug 14, 2018

3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From Competitors
Nowhere is artificial intelligence evolving as quickly as with the virtual assistant "wars" playing out. Siri, Alexa, Cortana, Google Assistant and the entry-level players are locked in an innovation battle that they hope will blur the lines between machine and human. With that comes endless marketing and experiential possibilities. In fact, Gartner recently concluded that...

AdWeek News
Aug 14, 2018

WPP's Burson Cohn & Wolfe Acquires Creative Shop HZ
Burson Cohn & Wolfe (BCW), a WPP-owned communications agency formed via the merger of PR firms Burson-Marsteller and Cohn & Wolfe, announced the acquisition of HZ, an independent, integrated creative shop based in Rockville, Md., with offices in Baltimore, Los Angeles, New York and Washington D.C. Financial terms were not disclosed. HZ, founded as Hirshorn-Zuckerman...

AdWeek News
Aug 14, 2018

New Study Emphasizes 3 Areas Retailers Should Focus on for the Holidays—and Beyond
Salesforce really wants brands to strategize for the most wonderful time of the year all year long. In a new report, titled Shopper-First Retailing, the CRM powerhouse, along with Publicis.Sapient, asked 6,000 shoppers in the U.S., U.K., Canada, France, Germany and Australia about their shopping habits, which Salesforce believes can be a boon to retailers...

AdWeek News
Aug 14, 2018

These Bud Light Fridges Will Unlock Once the Cleveland Browns Finally Win a Game
If you're a Cleveland Browns fans, or just a football fan in general, you'll know that it's been a rough couple of seasons for the Browns franchise and fans. In the last two seasons, the NFL team has lost 31 of its 32 games. Now, with the next football season looming, Bud Light has a...

AdWeek News
Aug 14, 2018

Mark Penn's Stagwell Group Secures $260 Million From Private Equity Firm
Mark Penn's Stagwell Group, a portfolio of self-described digital-centric marketing and research companies, announced today the completion of a $260 million capital raise from investment funds managed by global private equity firm AlpInvest Partners. "The marketing landscape is in the midst of a dramatic transformation, and we are excited to have AlpInvest support our mission...

AdWeek News
Aug 14, 2018

How Brands Can Use Platforms to Innovate and Drive Growth
At Cannes Lions, BBH founder Sir John Hegarty noted that the festival had lost its creative North Star. "I keep hearing conversations about platforms--I don't need to catch a train. Can we talk about an idea?" He added, "Cannes is constantly changing, constantly evolving, constantly responding to the industry. Sometimes it gets it right, sometimes...

AdWeek News
Aug 14, 2018

Method's Playful Proclaimers Remake Shows the Fun and Good in Cleaning
There's more to Method than useful, great-smelling cleaning products; the brand uses plant-derived ingredients and recycled bottles manufactured in a sustainable soap factory in Chicago. Showcasing the good inside Method's products, alongside employees who make them and customers who use them, is a charming two-minute video created by Mekanism and its in-house social media agency,...

AdWeek News
Aug 14, 2018

Facebook ‘Acqui-Hired' the Team Behind Video Startup Vidpresso
The team at video startup Vidpresso, a Facebook Media Solutions partner, is now part of Facebook. The social network confirmed its "acqui-hire" of Vidpresso's seven-person team and technology, but not the company itself. Vidpresso helps add interactive elements to live and online video content from television broadcasters and publishers, and its services will still be...

AdWeek News
Aug 14, 2018

Trailer Park, Engine Group Sign 180LA Veteran to Lead Creative Department
Engine Group's content marketing-focused full-service creative agency Trailer Park has a new creative leader. The agency hired William Gelner as CCO, a new role for the agency. In the position, Gelner will drive Trailer Park's creative vision across its client roster, while providing creative leadership for the larger Engine Content division under which Trailer Park...

AdWeek News
Aug 14, 2018

Twitter: Here's How to Remove Apps That Are Connected to Your Account
Did you know that Twitter allows you to remove applications and games you may have previously connected to your Twitter account? Our guide will show you how to remove apps that are connected to your Twitter account from within the Twitter mobile app. Note: These screenshots were captured in the Twitter app on iOS. Step...

AdWeek News
Aug 14, 2018

Facebook Wants Brands to Take Still Images and ‘Create to Convert' Them to Video Ads
Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads. Developed by the social network's Creative Shop, Create to Convert was described in a blog post as "an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads." Facebook...

AdWeek News
Aug 14, 2018

The Evolution of Engagement: Why Brands Need to Leverage Visuals
The way brands communicate with consumers is constantly evolving and, thanks to a boom in social and messaging applications, digital engagement has not only seen an uptick over the past few years, but it has also diversified beyond simple likes of the past to more expressive options. Gone are the days of simple likes, thumbs...

AdWeek News
Aug 14, 2018

Why at Least Some Data Management Platforms Are Relieved 2 Months Into GDPR
Before the European Union's General Data Protection Regulation, or GDPR, went into effect, the advertising industry scrambled to prepare for the sweeping privacy rules governing data collection practices and permissible data use that were expected to shake up long-running digital marketing practices. But a little more than two months in, executives at ad-tech companies that...

AdWeek News
Aug 14, 2018

Supplement Maker Thorne Rebrands, Signs Droga5 as First Agency Partner
Thorne, a maker of dietary supplements and at-home testing services for various health concerns, has signed Droga5 as its first agency partner in an effort to increase awareness and expand its business. The assignment came by way of a referral from an unnamed Droga5 client and did not follow a formal pitch process. Thorne sought...

AdWeek News
Aug 14, 2018

Dos Toros Rolls Out an App That Literally Just Gives Away Burritos
Burritos are pretty important in the American psyche. A recent survey commissioned by Moe's Southwest Grill determined that 72 percent of millennials eat two to three of them a week. Taco Bell has reported serving over 1 billion burritos a year. There is a National Burrito Day (April 5) and a singular state that leads...

AdWeek News
Aug 13, 2018

Facebook Added Four-Word Passphrases for Connecting on Messenger Kids
Facebook introduced a new feature for its Messenger Kids application, passphrases, easing the process for kids who want to add their friends, but not cutting out parental approval. The passphrases feature must be turned on by parents. Once it is activated, their kids who are on Messenger Kids will receive a randomly generated four-word code...

AdWeek News
Aug 13, 2018

Google Still Stores Location Data Even if Users Opt Out
Users of Google's Android mobile phone operating systems and some Google apps on iPhones are having their location data tracked and recorded, even if users opt out of being tracked, an investigation from the Associated Press found Monday. Google offers users a setting called "Location History" that records a Google user's location over time on...

AdWeek News
Aug 13, 2018

Google Still Stores Location Data Even If Users Opt Out, Report Shows
Users of Google's Android mobile phone operating systems and some Google apps on iPhones are having their location data tracked and recorded, even if users opt out of being tracked, an investigation from the Associated Press found Monday. Google offers users a setting called "Location History" that records a Google user's location over time on...

AdWeek News
Aug 13, 2018

WPP to Leave London Headquarters After More Than 30 Years
The world's largest holding group is set to abandon its small, quaint space in London's West End. The move comes more than three decades after WPP officially set up shop at 27 Farm Street, Mayfair, and four months after the abrupt departure of CEO and chairman Martin Sorrell. Campaign first broke the news this morning,...

AdWeek News
Aug 13, 2018

This Agency Taught a Robot to Find Waldo
Even artificial intelligence can't resist Where's Waldo. Nashville and Atlanta-based agency redpepper programmed a robot to find the ubiquitous-yet-elusive stripe-clad bespectacled world traveler. Using AutoML, it took approximately a week for Matt Reed, creative technologist at redpepper's innovation lab, to program the "There's Waldo" robot to scan pages and find Waldo. According to a press...

AdWeek News
Aug 13, 2018

Video: 5 Top Women in Media Share Their Tips on How to Get Ahead
We brought together some of the brightest minds in media at Adweek's Women in Media and Sports event last week. In between enlightening discussions ranging from what the #MeToo movement has meant to the creative community to the importance of speaking truth to power, we gathered some advice on how to best get ahead in...

AdWeek News
Aug 13, 2018

Twitter Lite Is Now Available in 21 More Countries
Twitter announced Monday that its Twitter Lite slimmed-down mobile application is now available in 21 new countries, bringing the total number to more than 45 countries. The social network also revealed that Twitter Lite now supports push notifications. Twitter began testing the app for users with data, bandwidth and device constraints in the Philippines last...

AdWeek News
Aug 13, 2018

The New York Post Partnered With Supreme for Today's Cover Wrap, and It's Selling Fast
People passing by newsstands this morning might have been surprised to see the cover of the New York Post without its usual headlines or teasers. Instead, the tabloid had a cover wrap with an advertisement for the New York skateboarding and clothing store Supreme. It's the first time the Post has done a wrap for...

AdWeek News
Aug 13, 2018

Campaign Aims to Tackle ‘Period Poverty' by Placing Fake Sanitary Pads in Newspapers
One in 10 teenage girls in the United Kingdom cannot afford proper sanitary products. One in seven has had to borrow from a friend "due to affordability issues." And most strikingly, 12 percent of young women have at some point been forced to "improvise" with socks, toilet paper or even newspapers. The results of this...

AdWeek News
Aug 13, 2018

Trojan Man Makes a Riotous Return as Your Guide to the ‘Big Sexy World'
After a six-year absence, Trojan Man girds his loins once more in the condom brand's first campaign from 72andSunny. In commercials of yore, our hero remained something of a mystery, with only his gloves in plain sight. Now, portrayed by slim, frizzy-haired actor Jason Blynn, the dude dispenses relationship advice (and rubbers, natch) as he...

AdWeek News
Aug 13, 2018

Greenpeace and Emma Thompson Craft a Touching Story About the Orangutan's Plight
With the world's population of orangutans having declined by half in just 16 years, wildlife advocates are ringing alarm bells about the continued deforestation of the ape's habitat. Major global brands like Nestle have committed to move away from palm oil, whose production for food or bath products often leads to environmental devastation, but environmentalists...

AdWeek News
Aug 13, 2018

Create & Cultivate Partners With LinkedIn, WeWork and Microsoft to Launch Latest Offering
Jaclyn Johnson wants to redefine the term "work party." Johnson, who founded Create & Cultivate, an online career advice platform and conference for women, is expanding her growing empire with the arrival of WorkParty, a book, 10-city tour and podcast, this fall. Create & Cultivate launched in 2012 and has since grown into a robust...

AdWeek News
Aug 13, 2018

RXBar Finds the Perfect ‘No B.S.' Spokesman in Ice-T
In 2013, RXBar's founders had a simple proposition. "We called bullshit on protein bars," said Peter Rahal, the company's CEO. "Everything [was] either hippie and happy--and then, the other side of the spectrum was meathead muscle and extreme performance." The brand's backstory is fascinating and entertaining (this interview is worth a watch), as Rahal and...

AdWeek News
Aug 13, 2018

4 Signs an Agency's Analytics Don't Paint the Whole Picture and Aren't Benefitting Clients
Despite the tremendous technological capabilities in the data-driven marketing era, the dark truth is that analytics coming from most agencies sucks. Clients are often forced to hire in-house or outsource to analytics specialists to get the data they need because agencies can't provide it or would rather protect their own interests than be transparent about...

AdWeek News
Aug 13, 2018

Facebook Is Cleaning Up Administrator Access to Pages With Large U.S. Followings
Facebook is taking steps to ensure that page administrators of pages with large audiences in the U.S. are who they say they are, and to prevent unauthorized access to those pages. The social network announced in a blog post that page admins who meet those criteria will see notices atop their News Feeds prompting them...

AdWeek News
Aug 13, 2018

Why Marketers and Corporate Responsibility Teams Need to Collaborate When Illustrating Brand Values
Marketing teams talk a pretty good game when it comes to purpose-driven marketing" and "corporate responsibility." That's because they know that when those two disciplines are successfully conflated, the result is happy customers, increased sales and satisfied investors. But talking the talk and walking the walk are two very different games. The reality is that...

AdWeek News
Aug 13, 2018

Instagram: Here's How to Hide an Ad in Stories
As you view Instagram Stories posts from the users you follow, you may be presented with an advertisement you're not interested in seeing. Our guide will show you how to hide an Instagram Stories ad. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the three dots in the bottom-right...

AdWeek News
Aug 13, 2018

Tim and Eric Get Trippy to Help You Find a Better Mattress
Take a moment to remember your most recent ideal weekend. After two or so days of relaxed bliss, did your Sunday evening arrive with a sense of impending dread and vague anxiety? Did you find it hard to get a good night's rest before the inevitable Monday dawn, after which you'd have to return to...

AdWeek News
Aug 13, 2018

These 2 Ecommerce Companies Made Fun and Happiness a Centerpiece of Their Products
Smiley faces, bright colors, confetti and bold taglines: These are just a few of the favorite things that ecommerce companies ban.do and Packed Party are using to target a consumer base that wants relatability and happiness sold to them in the form of planners, clothes, stickers and more. Ban.do, which just turned 10-years-old on August...

AdWeek News
Aug 13, 2018

Why One-Off Influencer Campaigns Do More Harm Than Good
When influencer marketing emerged as the hot new discipline (think YouTube, circa 2011), I considered its risks and benefits. I never wanted to produce content that looked (or smelt) like an "ad," and saw an immediate opportunity in this new medium. I also had a gut feeling that treating influencers as quick-hit engagement vehicles to...

AdWeek News
Aug 13, 2018

Vans Aims to Inspire and Educate With Its Van Gogh Museum Collection
Fashion and art do not always intertwine gracefully, but when done correctly, some collaborations can transcend the bounds of the "dumbing down" effect. In the case of the new Vans x Van Gogh Museum collection, the fusion between high art and everyday fashion is working, and the skyrocketing sales seem to bear that out. The...

AdWeek News
Aug 10, 2018

Fruit of the Loom Turned the Bizarre Stuff Kids Say Into Beautifully Stitched Pillows
Fruit of the Loom's two-track back-to-school effort is turning parents' social media oversharing into home d?cor. Created by CP B, "Pillows for Posterity" takes those amusing, quirky, hard-to-believe-my-kid-said-that sayings and transforms them into hand-stitched pillows. When mom is missing Lily when she's back in school, a quick gaze at a pillow that reads "You ruined my...

AdWeek News
Aug 10, 2018

The 5 LinkedIn Videos Every Executive Should Be Making
The fact that video gets so much more engagement on LinkedIn today than text--three times more, according to LinkedIn senior director of product Abhishek Srivastava--means that every executive must consider how to incorporate video into their business-to-business social marketing strategies. Today's mobile devices have incredible cameras, so hardware is not the limitation, and getting comfortable...

AdWeek News
Aug 10, 2018

Nike's New Soccer Film Is a Monster of a Tall Tale
For years, the world has become accustomed to Nike's soccer ads being reliably excellent. Over two decades ago, 1996 marked the brand's first audacious interpretation of the sport with "Good vs. Evil," a film for the Euro 96 tournament that reinvented the genre. The Wieden Kennedy spot was legitimately epic and pitted Nike's European stars against...

AdWeek News
Aug 10, 2018

Video: This Makeup Company Created a Pop-Up ‘Retail Museum' That's All Glitz, Glamour and Fun
Decadence is taking on a new form at Winky Lux's new "retail museum" in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city's SoHo neighborhood that's more about experiencing makeup products than it is about buying anything. Visitors can walk into the shop, test and buy lipsticks and more,...

AdWeek News
Aug 10, 2018

LinkedIn: Here's How to Mute Conversation Notifications
Did you know that LinkedIn allows you to mute conversations so that you no longer receive notifications when a new message is received? You can mute both one-on-one and group conversations. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the "Messages"...

AdWeek News
Aug 10, 2018

‘Unfun' Products and Effective Influencer Marketing: It's All About the Delivery
It's easy to see how certain products lend themselves naturally to influencer marketing. They're visually rich. Or fun to have. Or fashionable. (Or all three.) And they're also immediately perceived as contributing to an aspirational lifestyle. But what about "unfun" products that also make life better but don't have the same organic visual appeal or...

AdWeek News
Aug 10, 2018

How Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
I love the media industry. We have the ability to shape the world. We raise awareness. We create connections among people from across the world. We create joy. But it's no secret that our industry is facing unprecedented challenges. People are making their voices heard, driving a cultural shift unlike anything we've seen before. Claims...

AdWeek News
Aug 10, 2018

3 Things to Keep in Mind While Building Out a Social Strategy
Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out of home advertising and so on. When it comes to social media, many brands' ads sit right there in the consumer's...

AdWeek News
Aug 10, 2018

How Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location at the end of 2017, Amazon already has plans to open stores in Chicago and San Francisco. Do supermarkets stand a chance against Amazon's growing grocery empire, complete...

AdWeek News
Aug 10, 2018

The Good Place's Writers Are Crowdfunding Legal Aid for Kids Separated From Migrant Parents
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the show's premise that anyone can do good things in life. Writers from the show, which just wrapped production on its third season, have...

AdWeek News
Aug 10, 2018

A Look Inside Adweek's Annual Women in Media and Sports Summit, Featuring the Industry's Best and Brightest
On Aug. 8 in New York, Adweek held its annual Women in Media and Sports Summit hosted by USA Today Network in its Hell's Kitchen office. The event kicked off with networking before featuring keynote speaker Luvvie Ajayi, as well as two panels hosted by Adweek's Kelsey Sutton and Lisa Granatstein. After attendees discussed how...

AdWeek News
Aug 10, 2018

Mother Design Appoints New Head as Founder Departs
Mother Design, the independent sister creative agency of the larger Mother network, has announced the hiring of Mark Sloan to lead the New York office beginning Aug. 15, as founder and executive creative director Michael Ian Kaye departs. Kaye will continue to work with Mother Ventures--a separate vehicle that has funded startups in the creative...

AdWeek News
Aug 10, 2018

Despite Ups and Downs This Year, Condé Nast's CEO Is Creating a Model That's ‘Built to Last'
Cond? Nast CEO Bob Sauerberg told Adweek about his five-year strategy to transform the company for the future in which the company projects to generate $600 million in new revenue. Among new priorities will be video production, creating new revenue streams from brands, such as experiences to commerce, all while boosting its data platform and...

AdWeek News
Aug 10, 2018

If Alexa Doesn't Know Something, She May Tell You Later
Amazon is reportedly rolling out an Answer Update feature for Alexa that alerts users when the assistant learns the answer to a question it did not previously know how to answer. It demonstrates that Amazon is improving Alexa--and it is a nice add-on for millions of users--but it still doesn't help solve an immediate need....

AdWeek News
Aug 10, 2018

Chobani Designed Tubes of Squeezable Greek Yogurt to Help Consumers Make Healthier Food Choices
You've maybe seen sour cream in a squeezable tube, but yogurt behemoth Chobani wants to offer consumers a healthier alternative for all your savory cravings, from tacos to baked potatoes. The brand recently launched a new product--called Chobani Savor--for greek yogurt lovers looking to spice up their meals. Chobani Savor retails for $2.99 and comes...

AdWeek News
Aug 10, 2018

7 Techniques to Write More Concisely in Social Media (and Why You Should)
Communication on social media requires a different set of skills than writing blogs or advertising copy. You'll be reaching out to a different audience and using a different medium, and your messages should reflect those differences. One key to effective social media writing is conciseness--the art of packing lots of detail, meaning or value into...

AdWeek News
Aug 09, 2018

Dentsu Inc. Considers Restructuring Operational Model to ‘Maintain and Enhance Growth'
Dentsu Inc., parent company of Dentsu Aegis Network and agencies like mcgarrybowen, Carat, 360i, Merkle and Isobar, is considering a restructuring plan which would see it split into an operating company and a holding company. Dentsu Inc. president and CEO Toshihiro Yamamoto announced the proposition today during a meeting of the company's board of directors....

AdWeek News
Aug 09, 2018

Wave Goodbye to Facebook Friend List Feeds
Another little-used Facebook feature is falling by the wayside, as the social network is alerting people via messages on its flagship mobile application that friend list feeds will be unavailable as of Thursday. Friend list feeds functioned as a separate News Feed containing only posts from people included on friend lists created by users. Friend...

AdWeek News
Aug 09, 2018

End of an Era as Havas ‘Crowdsourcing Agency' Victors & Spoils Closes Shop
Another groundbreaking experiment ground to a slow halt last week as Victors & Spoils, the Boulder, Colo.-based shop that once promised to lead agencies toward a new model, went out of business approximately nine years after opening its doors. The company promoted a unique and controversial "crowdsourced" approach to the creative process and ultimately grew...

AdWeek News
Aug 09, 2018

Samsung Unveils Its First Smart Speaker Alongside the Galaxy Note 9
Samsung is continuing to build its own ecosystem of devices, rolling out its first smart speaker and a new smartwatch alongside the next generation of the Galaxy Note series smartphone. At its semiannual Unpacked event today, the South Korean powerhouse took over Barclays Center in Brooklyn to unveil the Note 9, touting a larger battery,...

AdWeek News
Aug 09, 2018

For Generations, These Himalayan Villagers Have Been Land Rover's Most Loyal Fans
Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker's rugged vehicles to get food and supplies over the Himalayas. As part of the brand's anniversary celebration, agency Spark44 created "The Land of Land Rovers," a...

AdWeek News
Aug 09, 2018

Women in Media & Sports Summit: Data Can and Should Be Used to Empower Women
At Adweek's Women in Media & Sports summit last night, panels of leading women in the industry talked about how we can continue to better advocates for women and underrepresented minorities in the intersectional field of sports and media. Along with more conventional strategies of amplifying women's voices, the data revolution is allowing us to...

AdWeek News
Aug 09, 2018

How USA Today Network Is Transforming for a Digital Future
Less than a year into her role as president of USA Today Network, Sharon Rowlands is creating what she calls "a sense of urgency" for the publisher of USA Today and more than 100 local news brands across the country. Rowlands, who came up through the tech ranks, is also CEO of ReachLocal, which USA...

AdWeek News
Aug 09, 2018

Ads for Bail Bonds Are Now Prohibited on Facebook, Instagram, Messenger, Audience Network
Chico's Bail Bonds may have been able to sponsor the Bad News Bears, but it can no longer run ads on Facebook. The social network said in a blog post that ads for bail bonds are now prohibited on Facebook, Instagram, Messenger and mobile ad network Facebook Audience Network. Facebook said it "consulted a wide...

AdWeek News
Aug 09, 2018

Sleep Number's NYC Shop Is a Tech-Lovers Experience Aimed at Challenging Mattress Startups
Everywhere you look, it seems mattress companies are opening sleep lounges with nap pods or attending major industry events like SXSW to showcase products that improve your sleep quality, and therefore your health. There's so much competition in the mattress world these days--what does a mattress brand have to do to stand out? Enter Sleep...

AdWeek News
Aug 09, 2018

TV Isn't Dying—Subscriptions Are Changing From Cable to Broadband Instead
It's become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television as we know it and the entire ecosystem is in its death throes. This is perplexing (to put it mildly) for those of us who actually work in...

AdWeek News
Aug 09, 2018

How Google and Facebook Intend to Continue Developing Socially-Enabled AR Experiences
It's well understood that Google and Facebook command the lion's share of the U.S. digital advertising business, capturing an estimated 56.8 percent of the market by the end of 2018. To bolster their growth strategy in the face of rising competitors like Amazon and Snapchat, both companies are embracing creative production partners with a deep...

AdWeek News
Aug 09, 2018

How Advertisers Are Dropping the Ball by Not Including Binge-Watchers in Strategies
Advertising is missing the central creative challenge and opportunity in video. For all that's said and done around evolving the video experience, we hear (and see) nothing about making binge-watching safe for ads. People now spend an increasing amount of time binge-watching TV--whether it's via cable, satellite or OTT platform--watching three, four, five episodes at...

AdWeek News
Aug 09, 2018

LinkedIn Recently Joined the Political Fake Accounts Block Party, Restricting Nearly 40
Using social networks to try to manipulate the political process isn't limited to Facebook and Twitter, as LinkedIn head of trust and safety Paul Rockwell revealed in a LinkedIn post that fake accounts were recently removed from the professional network, as well. According to Rockwell, LinkedIn's trust and safety team recently "uncovered and restricted" a...

AdWeek News
Aug 09, 2018

LIKEtoKNOW.it Is Publishing a Coffee Table Book Chock-Full of Advice, Stories and Glorious Photos
LIKEtoKNOW.it is giving the world the closest thing it's ever gotten to an influencer bible. The self-described shopping discovery platform, which allows influencers and bloggers to affiliate link to items in their Instagram (and now on the LIKEtoKNOW.it app) posts so their followers can easily track them down, is publishing its first book in September...

AdWeek News
Aug 09, 2018

6 Product Placements on TV So Good You Didn't Realize You Were Being Sold Something
Ask any adult today about an iconic instance of product placement, and chances are they'll point to the Reese's Pieces scenes in the 1982 sci-fi classic E.T. the Extraterrestrial. Or, perhaps they'll recall the tongue-in-cheek scene in Wayne's World in which Wayne and Garth decry the practice of product placement as selling out, all the...

AdWeek News
Aug 09, 2018

6 Tips to Make the Most of Instagram's IGTV
Earlier this year, Instagram launched IGTV, a new section in the Instagram mobile application (as well as a stand-alone app), which allows users to upload and watch videos that are up to one hour long. Instagram shared six tips that will help you create and share great video content on this new platform. Embrace vertical...

AdWeek News
Aug 09, 2018

Threeway Weekend or Three-Day Weekend? HotelTonight's Ads Cheekily Blur the Lines
Trios of friends are hatching plans for long weekends and mini-getaways in the new campaign for HotelTonight called, "Let's Have a Threeday." Or are they talking about something else entirely? The mildly saucy ads purposely obscure the audio during the word "threeday," so that they seem to suggest something a little more outr? than a...

AdWeek News
Aug 09, 2018

‘Talk About Money' and Other Career Advice for Women From Female Media Execs
There are a lot of badasses in the sports media industry, as Adweek's Lisa Granatstein, editor, vp, content and events said at the beginning of the publisher's Women in Media and Sports Summit Wednesday night. And that was made especially clear during the "So, What's Your Story?" panel discussion, in which four prominent leaders in...

AdWeek News
Aug 09, 2018

This Ikea Ad Is a ‘Verdi' Interesting Way To Launch a Catalog
Some may call it a crutch, others may call it a tactic to infuse gravitas, but either way, opera has a long history in supporting advertising, possibly starting with Rice Krispies' use of "Vesti la giubba" from Pagliacci in the late 60s. Carl Orff's "O Fortuna" from Carmina Burana, with its tension, is also a...

AdWeek News
Aug 09, 2018

The Pivot: The 4 Most Effective Digital Ad Formats for Brand Marketers
With the digital video ad spend expected to grow $4 billion in the next four years, there's a lot at stake for both publishers trying to reach an audience, and for marketers trying to turn that audience into customers. In this episode of Adweek's The Pivot, we look at four of the most effective digital...

AdWeek News
Aug 09, 2018

An Astronaut Returns Home in This Gorgeous Film From Impossible Foods
In "The Return," a visually evocative 90-second brand film from Impossible Foods and production house Object & Animal, an astronaut explores a familiar green world teeming with life. He keeps up a running commentary of his impressions as if reporting back to mission control. "There's life," he begins, traversing the varied terrain, from bustling thoroughfares...

AdWeek News
Aug 09, 2018

Select Facebook Groups Are Getting Its Mentorship Feature
The Mentorship feature that Facebook introduced at its second annual Social Good Forum last November is being extended to groups. Mentorship product manager Gabriel Cohen announced in a Newsroom post that starting Thursday, Mentorship is available to people 18 and older in select groups that focus on topics such as parenting, professional development and personal...

AdWeek News
Aug 09, 2018

5 Things We Learned About Networks' Battle Plans at TCA Summer Press Tour
After 15 long days and well over 100 panels, the Television Critics Association's summer press tour has finally wrapped. During that time, more than 30 broadcast, cable and streaming outlets shared their TV plans for the fall and beyond. (You can find Adweek's full TCA coverage here.) Almost all of the networks that had been...

AdWeek News
Aug 09, 2018

Tribune Kills Its Merger With Sinclair, Sues the Broadcast Giant for Breach of Contract
Tribune Media has officially terminated its $3.9 billion agreement with Sinclair Broadcast Group, the company announced this morning. This comes after roughly 15 months of Sinclair revising its local station divestiture plan in an effort to appease the federal government's long-standing concerns. But Tribune finally took matters into its own hands and walked away. In...

AdWeek News
Aug 09, 2018

Why Deal or No Deal Will Be ‘Better' on CNBC Than NBC
Game show revivals have become summer staples on several broadcast networks, and now an unlikely outlet--CNBC--will be jumping on the bandwagon when it begins airing new episodes of Deal or No Deal in December. In the Howie Mandel-hosted game show, which aired on NBC from 2005-2009, contestants choose from among 26 briefcases, each containing anything...

AdWeek News
Aug 09, 2018

Want Better Results From Your Social and Search Teams? Make Them Work Together
Take a look at your company's digital marketing team. You likely have people dedicated to paid search and people dedicated to paid social. While both can assist with upper-funnel approaches such as creating awareness and driving consideration, they can also both drive conversion. However, it's rare to find these two teams working together, even though...

AdWeek News
Aug 08, 2018

Walmart Is Reportedly Creating an Everlane Rival Brand Targeting Gen Z
Walmart's ecommerce strategy appears to be shifting from acquiring brands that appeal to millennials to creating an in-house brand targeting Gen Z. According to a Business of Fashion report, Walmart is developing its own in-house basics online-only brand that emulates Everlane, but at a lower price point. Andy Dunn, the founder and CEO of Bonobos--which...

AdWeek News
Aug 08, 2018

Magic Leap Is Finally Ready to Release Its Long-Awaited Augmented Reality Headset
Magic Leap--the well-funded, well-hyped and yet mysterious augmented reality company--is finally ready to release its first AR headset. Today, the company announced it's begun shipping the Magic Leap One Creator Edition. The model, which will be available to developers in "limited quantities," marks the broadest--albeit still small--distribution of the technology, which has been the subject...

AdWeek News
Aug 08, 2018

Royal Caribbean Now Sets Your Vacation Photos to Music Using AI
Everyone loves posting a good vacation photo to Instagram--but what if each one could have its own unique soundtrack, too? Royal Caribbean is experimenting with that possibility, on Tuesday launching an online tool that turns user images into kaleidoscopic mini-videos, complete with original music inspired by the visuals -- and assembled by artificial intelligence (AI)....

AdWeek News
Aug 08, 2018

Here's the Toys R Us Rebranding That Never Saw the Light of Day
Bankruptcy isn't usually the beginning of an agency's relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try rebranding a beloved retailer teetering on the verge of extinction. When Toys R Us declared bankruptcy in September 2017, Lippincott's leadership team felt the same...

AdWeek News
Aug 08, 2018

Q&A: Hearst Magazines' New Chief Content Officer Kate Lewis Wants to Focus on Improving Collaboration
Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president, content operations and editorial director and was...

AdWeek News
Aug 08, 2018

Brooklyn Nine-Nine Will Be ‘the Same, and Better' After Moving From Fox to NBC
Dozens of shows were canceled this spring as the broadcast networks set their schedules for next season. And while several of them looked for new homes, Brooklyn Nine-Nine was one of the only shows to actually find one--NBC rescued the comedy just one day later. "I don't know if it was a slow news day,...

AdWeek News
Aug 08, 2018

WPP Is the Biggest Winner in Mondelez Global Media Review
This week, Mondelez concluded a global media review launched in March by adding WPP's GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and Mindshare. Publicis Groupe's Spark Foundry also retained much of its existing business in Asia, the Middle East and Latin America...

AdWeek News
Aug 08, 2018

WPP, Publicis Are the Big Winners in Mondelez Global Media Review
This week, Mondelez concluded a global media review launched in March by adding WPP's GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and Mindshare. Publicis Groupe's Spark Foundry also retained much of its existing business in the Middle East and Latin America while...

AdWeek News
Aug 08, 2018

The Academy's Changes to the Oscars Did Not Go Over Well With Movie Fans
The Academy of Motion Picture Arts and Sciences has just announced plans to change up the Oscars, a move that may be motivated by the award show's plummeting ratings. The changes will include the addition of a new category for "popular film," an earlier air date of Feb. 9 by the year 2020 and a...

AdWeek News
Aug 08, 2018

Wunderman Acquires Commerce Experience Agency Gorilla Group
WPP-owned digital agency Wunderman has acquired commerce experience agency Gorilla Group. The agency, which, according to a release, provides "end-to-end experience-driven commerce solutions and services" across platforms including Adobe, IBM Watson Commerce, Salesforce and SAP, will become part of Wunderman Commerce. Gorilla Group currently employs some 370 employees across the U.S., Canada, Poland and Ukraine,...

AdWeek News
Aug 08, 2018

How Foodies Are Changing Industry Standards to Be More Transparent and Authentic
Seventeen years ago when I joined Food Network, the term "foodie" didn't exist, at least not outside hardcore foodie circles. Over the years that followed, we watched as the entire nation fell in love with food entertainment. It was reality TV that we could easily stomach and actively craved (sorry--puns). "Foodies" proliferated, but not because...

AdWeek News
Aug 08, 2018

Seahawks Fans Can Now Get Beer With Their Fingerprints
The Seattle Seahawks will take on the Indianapolis Colts in their first preseason game of 2018 on Aug. 9, and for the first time, fans at CenturyLink Field will be able to enter the stadium and buy concessions, including beer, with their fingerprints. CenturyLink Field teamed up with biometrics company Clear to make that possible....

AdWeek News
Aug 08, 2018

From Claire's to Abercrombie & Fitch, Where Are the Mall Stores Now?
The graveyard of the American mall has tombstones of many erstwhile favorites, from Sam Goody to Waldenbooks. In many cases, these mall brands survived for decades--if not a full century--before the digital revolution, mass retail and younger generations forced them to take a long, hard look in the mirror. Some didn't recover. Many have been...

AdWeek News
Aug 08, 2018

It's Time for Brands to Stop Ignoring the Mobile Gaming Market
There is still a disconnect between where users spend their time and where advertisers spend their money. Research shows that 78 percent of smartphone users use game apps daily, logging an average of six and a half hours a week trying to raise their score, conquer the world, manage resources or complete a mission. The...

AdWeek News
Aug 08, 2018

Periscope Wins Pemco Insurance and Picks Up Work for Intuit QuickBooks and Google
Minnesota-based Periscope, one of the country's largest independent agencies, announced the account wins of both Pemco Insurance and Intuit QuickBooks. Adweek learned from people familiar with the agency's new business deals that it picked up some work for Google as well, although Periscope declined to confirm. One unnamed person said Periscope was named as Google's...

AdWeek News
Aug 08, 2018

A Love Story, Told as Texts From the Driver's Seat, Veers Toward Its Inevitable End
The story of love has been masterfully chronicled on the screens of computers and mobile devices with Google's brilliant "Parisian Love" a watershed moment on how a future between couples can be built. Conversely, PSAs around texting and driving lean towards the other side of the spectrum, where violent crashes show the brutal consequences of...

AdWeek News
Aug 08, 2018

DoorDash Rolls Out Subscription Service for Food Deliveries
On-demand delivery service DoorDash is bringing a subscription service for restaurant deliveries to California, Texas and the Midwest. Called DashPass customers, for $9.99 a month, will receive free delivery from participating restaurants in their area on orders of $15 or more. Without DashPass, delivery fees range from $2.99 to $5.99 depending on the geographical market...

AdWeek News
Aug 08, 2018

Mars Consolidates $1.4 Billion Global Media Business With WPP's GroupM
CPG conglomerate Mars has concluded a large-scale review launched earlier this year by consolidating all of its media planning and buying duties with WPP's GroupM network, multiple sources close to the matter confirmed this morning. MediaCom will retain the business and serve as global media agency of record, according to the same sources. The McLean,...

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