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AdWeek News
Jan 22, 2021

After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl
What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all--but they both just scored lead roles in DoorDash's first-ever Super Bowl commercial. The campaign, which will kick off with a 30-second teaser in Sunday's AFC Championship Game, is an upbeat rendition of the Sesame Street classic "People In Your...

AdWeek News
Jan 22, 2021

Tag Team Says Geico Was Their First Invite in 30 Years to Be More Than Just a Soundtrack
Few lyrics have proven more prophetic than "Tag Team, back again," the line that launches listeners into 1993's timeless track "Whoomp! (There It Is)." Long after the song's initial dominance of radio stations and clubs, it reemerged time and again in popular culture. Will Ferrell in the mailroom of 2003's Elf? Whoomp. The animated film...

AdWeek News
Jan 22, 2021

NBCUniversal Will Shut Down NBCSN, Its Cable Sports Network, This Year
Key Insights NBCUniversal is trimming its cable network portfolio: Sports network NBCSN will be no more by the end of the year. The company will be moving NBCSN's top sports programming to USA Network and streaming service Peacock. NBCSN, which first launched in 1995 as the Outdoor Life Network, is the cable TV home of...

AdWeek News
Jan 22, 2021

Why Scotts Miracle-Gro Put Creative and Media Under One Roof With VaynerMedia
Two years ago, Scotts Miracle-Gro dipped its toes in the VaynerMedia waters when it asked the agency to handle creative work for Ortho, its line of pest and weed control products. The company, which sells fertilizers, soil and other lawn and gardening products, was clearly impressed: As of last fall, VaynerMedia is now creative and...

AdWeek News
Jan 22, 2021

Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021
As in-person gatherings remain unsafe to attend during the pandemic, virtual and "phygital" hybrid events are here to stay in 2021. Event marketers now have 10 months of experience creating virtual gatherings, but they'll need to focus on improving virtual event networking, engagement tactics and sponsor integration this year, according to a new study from...

AdWeek News
Jan 22, 2021

LinkedIn Lets Members Choose Who Can Comment on Their Posts
LinkedIn added two new ways for users to control their conversation experiences on the professional network. Members can now determine who can comment on their posts: anyone on or off LinkedIn, connections only or no one. Those settings can also be changed after posts go live. LinkedIn Twitter rolled out similar settings for tweets last...

AdWeek News
Jan 22, 2021

Meat and Memes: How Slim Jim's Long Boi Gang Surged to 1.2 Million Members
They call themselves the Long Boi Gang. This self-described internet cult is well over 1 million strong and spends its days rallying around dank memes, inside jokes, the foibles of dating--and, of course, meat sticks. Meet the Slim Jim fan army, which has seen explosive growth on social media since early 2019 in large part...

AdWeek News
Jan 22, 2021

TikTok Debuts TikTok Creator Portal
TikTok Friday introduced online hub TikTok Creator Portal, a one-stop shop for educational resources for creators on its platform. Content on TikTok Creator Portal will be organized into the following six learning categories: Getting Started on TikTok TikTok Creation Essentials TikTok Foundations for Success TikTok Content Strategy Community Guidelines and Safety Getting Paid to Create...

AdWeek News
Jan 22, 2021

Virtually Sample 4,000 Shades of Eyeshadow With Pinterest's New AR Try-On Feature
While most people would rather try on makeup before buying, inviting customers to touch the same product samples and rub them all over their faces is a pretty clear violation of current health and safety guidelines. In the meantime, Pinterest is helping users mimic this real-life experience as closely as possible with the help of...

AdWeek News
Jan 22, 2021

‘Nudes for Valentine's Day?' Yes, But Not That Kind, and for a Good Cause
Another request to "Send Nudes" via social platforms? Relax: This one is for a good cause, and there's a reason why Nudes is uppercase. Canadian brand Nude Beverages is seeking "Nudes for Valentine's Day." The company will donate $10 for every image shared via Instagram from Feb. 2 through 14 of someone sending someone else...

AdWeek News
Jan 22, 2021

Google and Australia Are Fighting Over News. Here's What You Need to Know
Google has threatened to pull its search business from Australia if regulators don't modify a proposed law that would force tech giants to pay royalties to publishers. The claim to pull the service, made by Google Australia and New Zealand managing director Mel Silva at a Senate inquiry Friday, has sparked heated responses. "We don't...

AdWeek News
Jan 22, 2021

Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches
There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best. You could easily cull out what did or didn't work while standing in...

AdWeek News
Jan 22, 2021

Knob Creek's New Short Films Pair Whiskey With Guided Reflections Led by a Meditation Expert
As brands continue to navigate the complexities of advertising amid a deadly pandemic, Knob Creek chose something new for part of its "Every Bit Earned" campaign: guided reflections. Rather than offering distraction through humor or "all in this together" sentiments, the Kentucky bourbon brand partnered with Jesse Israel, founder of mass meditation movement The Big...

AdWeek News
Jan 22, 2021

Discord: How to Stop Seeing Emoji Reactions on Messages
Did you know that Discord users can leave emoji reactions on messages? For instance, if someone shares something funny, other users can leave a laughing emoji reaction on the message. If you don't want to see these emoji reactions on messages, our guide will show you how to turn this feature off. Note: These screenshots...

AdWeek News
Jan 22, 2021

How Celebrating America Helped Cement Biden's Unity Message
While Inauguration Day went on as planned Wednesday despite the ongoing pandemic--and the insurrection at the U.S. Capitol just two weeks earlier--one tradition did have to be cast aside this year due to Covid-19: the inaugural balls. In their place, newly inaugurated President Joe Biden and Vice President Kamala Harris opted to open up the...

AdWeek News
Jan 22, 2021

Delivery Services Are Set to Be Amazon's Next Billion-Dollar Business
Amazon CEO Jeff Bezos is not one to pass up a good deal--or leave anything to chance. In fact, former Amazon engineer Steve Yegge made headlines in 2011 when he said Bezos "makes ordinary control freaks look like stoned hippies." And so it was perhaps no surprise in early January when Amazon announced its purchase...

AdWeek News
Jan 22, 2021

Doritos Reveals the Identity of #FlatMatthew in New Super Bowl Teaser
Surprise! The mystery guest known only as #FlatMatthew in Doritos' first teaser for its upcoming ad in Super Bowl 2021 is Matthew McConaughey. A 15-second spot from the Frito-Lay snack brand shows a mother and her two children hanging about the front yard when they notice what appears to be a dog with a kite...

AdWeek News
Jan 22, 2021

Ryan Reynolds Gets Paw-litical; What VP Kamala Harris Means to Girls: Friday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ryan Reynolds and Mint Mobile Have Entered Politics In his...

AdWeek News
Jan 22, 2021

Captivate CEO on Riding the Covid-19 Crisis: ‘I Endured Many Sleepless Nights'
In March 2020, I felt good about my seventh year as CEO of a private equity-backed business. We experienced six recurring years of growth, and had our best year since 2013. We were on the brink of the best first quarter in my tenure. However, also during this time, my friends in Italy who were...

AdWeek News
Jan 21, 2021

Branded Content Project to Hold Bootcamp for BIPOC Publishers
The Branded Content Project--an initiative started by the Facebook Journalism Project, the Local Media Association and the Local Media Consortium in 2019--is now accepting applications from Black, indigenous and people of color (BIPOC) publishers for its Branded Content Sales Bootcamp. The 24-week program will begin in February and wrap up during the summer. Its training...

AdWeek News
Jan 21, 2021

Investors Want Proof That Digital Ads Aren't Funding Misinformation
Following this summer's racial justice reckoning, coupled with research showing younger consumers are supporting brands that share their views, a new kind of sheriff has emerged in the Wild West of online media: the activist investor. Early this week, The New York Times reported that shareholders at two major media buyers, Omnicom and Home Depot,...

AdWeek News
Jan 21, 2021

What Marketers Can Expect From 5G in 2021
5G will be everywhere in 2021--but don't hold your breath for the hyper-fast future that telecoms and analysts have been promising just yet. Despite cell construction setbacks brought on by the Covid-19 pandemic, the long-awaited next generation of wireless service is on track for a big year of growth. But experts say that it will...

AdWeek News
Jan 21, 2021

Ryan Reynolds and Mint Mobile Have Entered Politics. They're Donating to a Four-Legged Mayor
Since the insurrection at the U.S. Capitol, the biggest brands in the country have begun reevaluating their political contributions. The goal is to ensure that, from here on out, people don't associate their names with the kinds of characters who violently ransacked the nation's seat of government on Jan. 6. But unlike its major league...

AdWeek News
Jan 21, 2021

Moot Suit: DOJ Withdraws Supreme Court Request Over Trump Blocking Twitter Users
The end of the Donald Trump presidency and the end of the @realDonaldTrump Twitter account roughly two weeks earlier prompted the Department of Justice to withdraw its request that the Supreme Court hear a case regarding Trump's blocking of critics on the social network. The case was initially filed in July 2017 by the Knight...

AdWeek News
Jan 21, 2021

2020 Was Officially the Hotel Industry's Worst Year on Record
Between countries closing their borders to keep out the pandemic and many people being reluctant to take the risk of getting on a plane for business or pleasure, 2020 was a catastrophe for the entire travel industry. A new report from the American Hotel and Lodging Association (AHLA) has thrown Covid-19's impact into even more...

AdWeek News
Jan 21, 2021

Map a Purpose Journey With Love and Growth, Says Microsoft
Looking at Microsoft's advertising, it's apparent that the tech giant is a fan of purpose. Some of the brand's more eye-catching and prominent work includes 2018's campaign for the Xbox Adaptive Controller and last year's Super Bowl ad featuring former San Francisco 49ers coach Katie Sowers, an Adweek Pride Star, the first woman to coach...

AdWeek News
Jan 21, 2021

Simple and Powerful, This Ad Filmed Girls as They Watched VP Kamala Harris Be Sworn in
To some women who grew up with trailblazers like Gloria Steinem, Billie Jean King and Angela Davis, Wednesday's inauguration of Kamala Harris was a miraculous payoff for decades of heavy lifting. To kids reared in slightly more progressive times, watching a daughter of Jamaican and Indian immigrants become the country's 49th vice president was an...

AdWeek News
Jan 21, 2021

YouTube Rolls Out Dedicated Pages for Hashtags
YouTube rolled out new pages for hashtags this week, giving users a new way to discover related content. Viewers who clock on a specific hashtag on YouTube, either via desktop or the Google-owned video site's mobile applications, will be taken to a dedicated page that displays videos with that specific hashtag, sorted to keep the...

AdWeek News
Jan 21, 2021

Facebook Oversight Board to Decide on Donald Trump's Suspension From Facebook, Instagram
Facebook's independent content oversight board finally started reviewing cases last December, and it now has its highest-profile case to date on its docket: the indefinite suspension of former President Donald Trump's Facebook and Instagram accounts. The social network also requested recommendations from the board with the aim of crafting a policy on suspensions when the...

AdWeek News
Jan 21, 2021

The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM) in a bid to buoy adoption and seek third-party management of the framework. The move comes as The Trade Desk hopes third-party control of Unified ID 2.0 will improve the perception of the online advertising...

AdWeek News
Jan 21, 2021

United CEO Scott Kirby: Cheaper Fares Won't Win Loyalty
As airlines prep for the gradual return of bookings, United Airlines is taking a page out of hotels' playbook. Hotels' approach to brand loyalty has particular appeal for airlines navigating the way back to greater passenger demand. Speaking to investors during an earnings call, United CEO Scott Kirby alluded to how the airline could pitch...

AdWeek News
Jan 21, 2021

Hello, Gamers: ‘Old Spice Guy' Isaiah Mustafa Is Back in Targeted UK Ad
It's been more than a decade since Isaiah Mustafa resonantly charmed his way into the hearts of America through his game-changing 2010 Old Spice ad, "The Man Your Man Could Smell Like." In the years since, he was largely absent from from the brand's advertising until Wieden Kennedy Portland, the agency behind his much-celebrated debut spot,...

AdWeek News
Jan 21, 2021

Meditation Apps Step Out of Their Comfort Zone to Find New Users
Between the news overload, nonstop social media debates and overwhelming political commentary, most people would not associate election night in America with relaxation. But this year, CNN viewers may have noticed that Calm, an app focused on meditation and mindfulness, had its fair share of screentime during the network's most anticipated night of the year....

AdWeek News
Jan 21, 2021

Here's How You'll Be Able to Stream Super Bowl 55
The NFL's annual Super Bowl matchup has long been linear television's tentpole. But as with many things, the Big Game is becoming an increasingly digital affair. This year, CBS Sports, which has the rights to air the game and is planning extensive pregame and postgame coverage, will stream it on CBS Sports' digital properties, including...

AdWeek News
Jan 21, 2021

More Than Half of CEOs Aren't Convinced Their Marketing Teams Are Driving Results
With Covid-19's hit to event spending, travel and PR, many companies shifted that extra budget over to marketing technology and automation investments. Now, almost a year into the pandemic, most CEOs aren't convinced their marketing teams are using that extra cash successfully. According to The New Normal 2021 Benchmark Report from StrategyBox, 56% of CEOs...

AdWeek News
Jan 21, 2021

Wavemaker Hires U.S. CSO, Filling Role For First Time Since 2018
GroupM agency Wavemaker has followed up a series of wins at the tail end of 2020 by hiring Dennis Potgraven as its first U.S. chief strategy officer in over two years. Potgraven arrives at Wavemaker from Havas, where he led strategy teams across creative, digital and media as chief strategy officer for Havas in the...

AdWeek News
Jan 21, 2021

Netflix Renews Hit Drama Bridgerton for Season 2
Bridgerton, the flirty period drama from Shonda Rhimes' production company Shondaland that became a huge hit after debuting Dec. 25 on Netflix, will return for a second season. The renewal was announced Thursday morning in a tweet and in an announcement from Lady Whistledown's Society Papers, the society gossip publication that is featured on the...

AdWeek News
Jan 21, 2021

How Gannett Plans to Reach 10 Million Subscribers in 5 Years
Gannett has an ambitious plan to reach 10 million subscribers in five years across the U.S. and the U.K., CEO Mike Reed said last week. The USA Today publisher hit 1 million digital subscribers in Q4 of 2020. In late 2019, Gannett shifted its focus from an advertising-based model to a subscription one, following a...

AdWeek News
Jan 21, 2021

Discord: How to Load Images in Lower Quality
Did you know that Discord features an image setting that allows you to save data when you're not connected to Wi-Fi? When you turn this setting on, images will be sent in a lower quality. Our guide will show you how to turn this setting on. Note: These screenshots were captured in the Discord application...

AdWeek News
Jan 21, 2021

Spotify Podcast Ads Extended to Germany, UK
Spotify Podcast Ads, which debuted at CES 2020 last January for the streaming platform's original and exclusive podcasts, were extended to Germany and the U.K. Thursday. The ad offering is powered by Spotify's proprietary Streaming Ad Insertion technology, which delivers and reports on confirmed ad impressions, rather than downloads, and provides advertisers with insights on...

AdWeek News
Jan 21, 2021

Head of Customer Marketing Platforms at Walgreens Journeys Beyond Consumer Needs
Some take long walks to disconnect from work. Alyssa Raine does the opposite. When she's not working, the Group VP of Customer Marketing Platforms at Walgreens is still brainstorming and thinking about ways the major pharmacy retailer can provide the best customer experience. She takes long walks daily to digest and wrap her head around...

AdWeek News
Jan 21, 2021

Biden White House Gets to Work on Twitter, Creating 50 New Staff Accounts
The administration of President Joe Biden wasted no time in revving up its Twitter engine, creating over 50 new staff government accounts, along with two new institutional White House accounts: @WHCOS, for chief of staff Ronald Klain; and @WHCommsDir, for communications director Kate Bedingfield. All of those new accounts will be added to the White...

AdWeek News
Jan 21, 2021

American Airlines Wants People to Drink Like They're in First Class—Even If They're Not Flying Yet
For some travelers, a glass of chardonnay some 35,000 feet in the air is as ubiquitous as free pretzels and peanuts. Most airlines have a longstanding policy of complimentary drinks as part of the premium paid for a seat in first class. But when the pandemic shuttered nearly all air travel--and kept elite-tier loyalty members...

AdWeek News
Jan 21, 2021

Verizon Media Expands Its Ad Sales Deal With Microsoft
Verizon Media is expanding its long-standing ad sales arrangement with Microsoft as the telecom giant's ad-tech unit looks to solidify its footing in the marketplace. The telecom's supply-side platform now represents display inventory for MSN and Outlook, adding to the video, search, native and Xbox inventory the ad-tech unit sells on behalf of Microsoft. After...

AdWeek News
Jan 21, 2021

Survey Says: ‘Meh' to Trump's Brand; Super Bowl Advertisers' Biggest Challenge: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Many Americans Are Disinterested in Trump's Post-Presidential Aspirations After today's...

AdWeek News
Jan 21, 2021

The Biggest Challenge for Super Bowl 2021 Advertisers: Tone
Creating a Super Bowl commercial that 100 million people will both like and want to talk about with friends is difficult. Pulling it off amid high unemployment, intense political division and a pandemic that has taken the lives of 400,000 Americans? Even more so. "At this very moment, if you're very quiet and you close...

AdWeek News
Jan 21, 2021

The New Presidency Marks a New Era for Marketers
Being woken up by the dull, white noise of helicopters overhead seems to be the new norm these days in D.C. On Inauguration Day, my mind was wandering many unknowns, wondering about the "what ifs" had lockdown and a pandemic not been lurking in the background. For what seemed to be a frozen moment in...

AdWeek News
Jan 20, 2021

Camera Brand Leica's First Global Campaign in a Decade Celebrates the Power of Photography
Photographs have the power to communicate layers of meaning instantaneously, and they play an important role in documenting the world around us by helping us to make sense of it all. Pictures capture pleasure, sorrow, anger and fear --and make a record of our most fun, absurd, and memorable moments. With its first global ad...

AdWeek News
Jan 20, 2021

Oatly Deviously Sets Its Sights on Oat Milk's Most Skeptical Demographic: Dads
How do you encourage middle-aged dads, a demographic oat milk brand Oatly says is most reluctant to ditch dairy, to ditch dairy? You shame them into it with a series of comedy ads and create a website called helpdad.com to arm their kids with facts to "neutralize" all the arguments dads might make against trying...

AdWeek News
Jan 20, 2021

This Site Lists the Unofficial ‘Rules' Black People Often Feel Obligated to Follow
As a child, Alex Pierce was not allowed to play with toy guns or anything that resembled them. Even Nerf guns were off limits. "My mom was super strict about that," recalls Pierce, an associate creative director at Hawkeye, an agency based in Dallas. "At the time, I was so upset about it. As an...

AdWeek News
Jan 20, 2021

6 Months After Merger, Magnite Rebrands Its Ad Stack
Six months after the merger of Rubicon Project and Telaria spawned the Magnite brand, the ad-tech company is pushing ahead with its marketing efforts, this time by naming its product offerings. Earlier this week, the ad-tech company began contacting clients and partners informing them that the former Telaria offering is now known as Magnite CTV,...

AdWeek News
Jan 20, 2021

Vineet Mehra Is Leaving Walgreens Boots Alliance
Vineet Mehra is exiting his role as the chief marketing and customer officer of Walgreens Boots Alliance, Adweek can confirm. A spokesperson for Walgreens confirmed today that Mehra, who joined Walgreens in January 2019, made the decision to leave the company. His last day will be February 2. It's been almost exactly two years since...

AdWeek News
Jan 20, 2021

Game On: 70% of Snapchatters Use the App While Watching Sports
The sports world is still adjusting to the affects of the pandemic, but Snapchat has managed to carve a niche for itself in the evolving new normal for fans. Snapchat said in a blog post that a survey of users last October found that 70% of them use the application while watching sports. And those...

AdWeek News
Jan 20, 2021

Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era
If you put a bunch of the world's best soccer players in a WhatsApp group, what would they talk about? They'd be talking about Adidas' new "Predator Freak" boots--well, according to the brand's new ad from agency Iris, anyway. The 2-minute spot follows a WhatsApp group chat set up by former English soccer player and...

AdWeek News
Jan 20, 2021

3 Important Search Trends to Look Out For in 2021
Let's be real: we're all ready to leave 2020 behind. And yet, making predictions for 2021 feels like tempting fate too. What can we expect for this next year? I don't know--but being able to go to a restaurant and not have to eat surf and turf in a drafty makeshift yurt on the sidewalk...

AdWeek News
Jan 20, 2021

Facebook May Be Rolling Out an Account Issues Dashboard for Businesses
Some businesses on Facebook are seeing an Account Issues dashboard, providing them with a single destination to monitor the status of issues with accounts, assets and pages. Calgary-based social media strategist Leon Grigg of Grigg Digital shared images of the dashboard with social media consultant Matt Navarra, who, in turn, shared them in a tweet....

AdWeek News
Jan 20, 2021

Discord: How to Stop Emoji From Animating
Did you know that you can stop Discord from automatically playing animated emoji as you use the application? Our guide will show you how this is done. Note: These screenshots were captured in the Discord app on iOS. Step 1: Tap your profile picture on the Discord navigating menu at the bottom of the screen....

AdWeek News
Jan 20, 2021

Many Americans Are Disinterested in Trump's Post-Presidential Aspirations
President Donald Trump will reportedly be ensconced in his Palm Beach, Fla. home on Inauguration Day, breaking with a century-old tradition and skipping Wednesday's swearing-in ceremony of President-elect Joe Biden and Vice President-elect Kamala Harris. That's his short-term plan. Longer range goals are still vague, though the 45th U.S. president has said he might launch...

AdWeek News
Jan 20, 2021

Code and Theory Adds Kettle as Clients Pursue Digital Transformation
Code and Theory has made its fifth acquisition, bringing on a digital shop that expands its content production and ecommerce capabilities at a time when demands for those services have crescendoed. The creative agency, owned by Stagwell Group, has acquired digital shop Kettle following discussions going back years between the two agencies. "We've always been...

AdWeek News
Jan 20, 2021

Yes! The Madam Vice President Is ‘My' Madam Vice President
I am proud that I can say "Madam Vice President" to the first Southeast Asian-American, the first African-American and the first female vice president in U.S. history. I am energized that millions of girls will see endless possibilities rather than endless limitations for themselves and those who look like them, and know that they not...

AdWeek News
Jan 20, 2021

How to Handle Marketing This Week; Netflix Tops 200M subscribers: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How to Handle Social Media This Inauguration Week It's officially...

AdWeek News
Jan 19, 2021

Reddit Updates the Technology Behind Its Avatars
Reddit's updates for the period from Jan. 6 through 19 were highlighted by sprucing up its avatars and revamping its notifications experience. The foundational technology behind avatars was updated to make them more scalable and secure and give them better telemetry. This enables Redditors to do things like change the color of their beard without...

AdWeek News
Jan 19, 2021

Facebook Continues to Prep Advertisers, Developers, Partners for iOS 14 Updates
Facebook continued to prepare application advertisers, developers, mobile web advertisers and partners for changes to Apple's iOS 14 operating system. The social network Tuesday released Facebook Platform SDK (software development kit) version 9.0, which included additional features, as well as required actions in order to ensure that apps remain integrated with the platform. Developers using...

AdWeek News
Jan 19, 2021

Barilla's Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta
Dried pasta: it should be so easy to cook and yet, somehow, that delicious al dente texture the Italian restaurants so effortlessly perfect oftem seems to elude even the biggest pasta fans. Leave the pan boiling for 30 seconds two long or too little and it seems you either end up with overcooked mush or...

AdWeek News
Jan 19, 2021

Facebook to Pack More Details Into Descriptions of Images for Blind, Visually Impaired People
Facebook revamped its automatic alt text experience, which provides detailed descriptions of images for people who are blind or visually impaired. The social network introduced AAT in April 2016, using artificial intelligence and object recognition to automatically generate descriptions of photos on-demand. Instagram added AAT in November 2018. Instagram AAT is available to people using...

AdWeek News
Jan 19, 2021

Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future
If you had to pick any place in America to own a condo, you could do much worse than Breckenridge, Colo. The ski resort town at the base of the Rockies has a population under 5,000 and a median income of around $86,500. A four-bedroom condo in this snowy aerie recently listed for $2.4 million....

AdWeek News
Jan 19, 2021

Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while asking agencies to reconfigure campaigns and messaging to ensure relevance. Change will come this year, of course. But it will be more purposeful, as agencies, armed with learnings from 2020, double down...

AdWeek News
Jan 19, 2021

How Retailers Were Forced to Modify Their Playbooks for Handling Crises
Historically, crises for consumer-facing businesses were limited to fires and robberies, or perhaps the moral failing of an executive. The pandemic, however, challenged companies in ways no crisis has, widening the aperture on not only how businesses respond but also the types of disasters they can expect to face. Crisis management handbooks provide some foundation...

AdWeek News
Jan 19, 2021

Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power
Beer kegs collect dust, abandoned and untapped. Gym ellipticals sit silent without their usual sheen of sweat. Pots and pans hang on hooks in dark restaurants. The past year has seen businesses across numerous industries shutter, open with restrictions, then sometimes close again for good as nations navigate the global health crisis. A central question...

AdWeek News
Jan 19, 2021

Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
As the Covid-19 pandemic transformed nearly every aspect of home and work life, people turned to previously niche or unnecessary technologies in the past year. Tools ranging from voice-enabled devices to augmented reality saw a surge of adoption in 2020. But with widespread vaccination finally on the horizon, companies now find themselves trying to predict...

AdWeek News
Jan 19, 2021

Inside Walmart's Quest to Become the Go-To Retailer for Pickup and Delivery
Walmart confirmed it is not advertising in the Super Bowl this year, which means its 2020 debut will remain the U.S. retail giant's sole appearance as an official big game advertiser for at least another year. As an essential business, Walmart is among the few retailers that truly thrived in 2020 despite the pandemic. And...

AdWeek News
Jan 19, 2021

Netflix Clears 200 Million Global Subscribers, Despite Fiercer Competition Than Ever
Twelve months ago, Netflix had just logged 160 million global subscribers and was leaning further into international growth to fuel its growth ambitions. A year later, that subscriber count has grown by more than 40 million, and the company has easily cleared the 200 million subscriber mark--marking another huge milestone for a streaming giant that...

AdWeek News
Jan 19, 2021

Barbie's New Maya Angelou Doll, Part of Its Inspiring Women Series, Is Already Sold Out
Barbie's Inspiring Women doll series just added another to its ranks--the incomparable Maya Angelou. While most famous for her memoirs, Angelou expressed her incredible creative talent through a wide range of mediums, including song, dance, poetry, journalism, playwriting and acting--grappling with American racism, sexism, trauma, resilience and Black identity. The first installment of her seven-tome...

AdWeek News
Jan 19, 2021

Insurance Marketplace The Zebra Chooses Argonaut as Creative AOR
The insurance industry is a crowded place, which has made it one of the more creative, with names like Liberty, Geico and Progressive vying for customers in resourceful and humorous ways. The Zebra looks to leap headfirst into the fray and elevate its insurance comparison services with the help of its new agency of record,...

AdWeek News
Jan 19, 2021

CoverFX CEO Talks Lessons in Leadership and Setting Examples for Your Family
Emily Culp is all about positive mantras, an incredible trait to have as the CEO and leader of a high-performance clean beauty brand for all skin types and tones. A self-proclaimed optimist, Emily believes in the power of hard work and innovation, as demonstrated in her CEO duties overseeing Brand, Sales, Product Innovation and Development,...

AdWeek News
Jan 19, 2021

The Office Helps Peacock Hit ‘Cruising Altitude' Ahead of Summer Olympics
The weeks before the start of the 2020 Olympics were supposed to be the pivotal period for marketing of NBCUniversal's Peacock, which debuted last July. As with so many plans, the Tokyo Games' postponement due to Covid-19 threw a major wrench into the streaming platform's national rollout. Now, six months away from the rescheduled Olympics,...

AdWeek News
Jan 19, 2021

Simpli.fi Buys Advantage Software for More Than $100 Million
Demand-side platform Simpli.fi has acquired The Advantage Software Company, which helps ad agencies and marketers automate their workflows, for more than $100 million. The acquisition allows Simpli.fi, a DSP that focuses on local advertising, to start offering media buyers customizable systems that help streamline planning, accounting and reconciliation practices. Frost Prioleau, CEO of Simpli.fi, said...

AdWeek News
Jan 19, 2021

Presidential Inauguration Committee Teams Up With Snapchat on AR Lenses
Actually attending Wednesday's inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris is off the table for most people, due to public health and safety concerns, but the Presidential Inauguration Committee and Snap Inc. teamed up on a way to allow people to virtually attend. The two parties joined forces on a series of...

AdWeek News
Jan 19, 2021

Why the Fusion of Humans and Machines Is the Future
Humans that fuse with machines will become telekinetic. They will be able to be in two places at once. They will be able to "feel" physical objects that are half a world away. They will have thousands of times the strength of purely organic humans. They will not be limited to one physical manifestation of...

AdWeek News
Jan 19, 2021

LinkedIn Marketing Partner Awards Winners Revealed
LinkedIn Tuesday revealed the winners of its LinkedIn Marketing Partner Awards, which recognize the professional network's marketing partner community members for their outstanding work and innovation with LinkedIn Marketing Solutions. Partner marketing lead Kaitlin Bellay wrote in a blog post, "One of the perks of working for LinkedIn Marketing Solutions is that we get a...

AdWeek News
Jan 19, 2021

2021 Is Going to Be Surreal, at Least When It Comes to Creative Trends
Tie-dye, inkscapes, surreal face graphics, candid portraits and authentic human images inclusive of non-binary people are increasingly being searched for and will "define creativity in 2021," according to Shutterstock. The stock photo provider analyzed the images, videos and music being searched for most often across its platform to predict which trends would be a mainstay...

AdWeek News
Jan 19, 2021

How Refinery29's Unbothered Produces Must-Attend Virtual Events for Black Women
Ten months into the Covid-19 pandemic and it's difficult for consumers to not feel virtual event fatigue. But Unbothered, Refinery29's sub-brand for Black women, is still managing to grow its audience through virtual experiences that tie into the brand's mission of creating a safe space for Black women to feel seen and heard. The three-year-old...

AdWeek News
Jan 19, 2021

How Donald Trump Lost the War on TikTok
"Please follow us on Instagram before TikTok is gone," begged Self Defense Online, a mixed martial arts TikTok user, on Aug. 1. "Go follow me on IG so we don't lose touch when TikTok is deleted and can continue the fun together!" dance instructor Julie Haneline pleaded that same day. These videos were ubiquitous for...

AdWeek News
Jan 19, 2021

How to Handle Social Media This Inauguration Week
It seems like more and more, today's social media managers are tasked with making game-time decisions in extremely heavy situations. On the precipice of the inauguration (and not even two weeks past the attack on the Capitol), social leaders are gearing up for what is sure to be another stressful, tense week that could require...

AdWeek News
Jan 19, 2021

This Brooklyn Exhibition Displays the Stories of LGBTQ Seniors
Ronnie Gilliard Ellis Jr. met Earl, his partner of 44 years, in his thirties. But it wasn't until the two were "well over 50" that they began coming out to others as a couple. Now 79 years old, Ellis. Jr remembers growing up in Raleigh, North Carolina as a gay man and hiding his sexuality....

AdWeek News
Jan 19, 2021

Pinterest Rolls Out Dynamic Creative Ad Specialty
Pinterest introduced a new dynamic creative ad specialty Tuesday, enabling brands to work with partners including RevJet, Smartly.io and StitcherAds. The new ad specialty was created with the goal of enabling brands to design performance-driven Pins, with audience-specific messaging, via dynamic creative tools and templates from partners. Advertisers can now generate multiple versions of new...

AdWeek News
Jan 19, 2021

Discord: How to Stop Stickers From Animating
Did you know that Discord allows you to stop stickers from automatically animating as you use the application? You can choose from multiple animation options, depending on your preference. Our guide will show you how this is done. Note: These screenshots were captured in the Discord app on iOS. Step 1: Tap your profile picture...

AdWeek News
Jan 19, 2021

Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub
Anyone who has spent time with David&Goliath founder David Angelo knows he is not short on passion for his work. But Angelo is equally--if not more so--dedicated to a higher purpose. The nonprofit organization Today, I'm Brave, Angelo's brainchild, started with a message of hope for children in Sierra Leone and has grown to empower...

AdWeek News
Jan 19, 2021

Facebook to Appoint Local Representative in Turkey in Compliance With Amended Law
Facebook said it will appoint a legal entity as a local representative in Turkey in order to comply with that country's amendment to its Internet Law No. 5651. The amendment, which Turkey's parliament passed last July, requires social media companies with services accessed from the country over 1 million times daily to appoint permanent representatives...

AdWeek News
Jan 19, 2021

Discord: How to Stop GIFs From Automatically Playing
Did you know that you can stop Discord from automatically playing GIFs as you use the application? Our guide will show you how this is done. Note: These screenshots were captured in the Discord app on iOS. Step 1: Tap your profile picture on Discord's navigation menu at the bottom of the screen. Step 2:...

AdWeek News
Jan 19, 2021

Facebook Puts Hold on Ads for Weapon Accessories, Protective Equipment in U.S.
Facebook put more measures in place over the weekend to safeguard Wednesday's inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris. Vp of integrity Guy Rosen and vp of global policy management Monika Bickert said in an updated Newsroom post that the social network implemented additional measures to monitor for signals of violence or...

AdWeek News
Jan 19, 2021

ViacomCBS Sets March 4 Relaunch Date for Paramount Streamer
ViacomCBS will raise the curtain on its rebranded and expanded streaming service Paramount on March 4, the company said today, marking the latest step for its efforts to compete with OTT heavy hitters like Netflix and Disney . The rebranded service, which will replace the long-operating streamer CBS All Access and will include new originals from...

AdWeek News
Jan 18, 2021

What Next? Adweek's 2021 Outlook for Media, Marketing and Tech
A period of unprecedented change across media, marketing and tech has left the industry with burning questions at the outset of a new year: When is recovery projected, and what factors will affect the timeline? Which sectors will see the most radical changes when all is said and done? And how are marketers, publishers and...

AdWeek News
Jan 18, 2021

What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything
Where We Were Despite the advertising industry's love of embracing technology, there's one thing that really hasn't changed in decades: how ads get shot. Oh sure, the process of filming a spot became more digital and higher-definition over the years, but if you time-traveled from a shoot in 1989 to a shoot in 2019, you'd...

AdWeek News
Jan 18, 2021

What—and Who—Is on Marketers' Minds for 2021?
Toward the end of last year, we asked readers to share their thoughts about 2021. We received dozens of responses from #MarketingTwitter, women's marketing groups and our Adweek Mentee Program. What would keep working? What would keep changing? Many of them believe recovery will happen this year. So, there's that to look forward to: optimism...

AdWeek News
Jan 18, 2021

From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
Where We Were As 2020 began, the television industry was focused on launching new streaming services to keep pace with Netflix while simultaneously trying to stop audiences from abandoning linear TV. A year later, everything has been transformed as a result of Covid-19. And yet, at the same time, nothing has really changed. Yes, the...

AdWeek News
Jan 18, 2021

Editor's Letter: You Have Questions. We Do, Too
When we were living the pandemic in two-week increments back in March, holding out hope that we'd return to "regular life" soon and that this whole quarantine was a blip, our newsroom started filming a daily TV show called Adweek Together. Dozens of guests came on to share their thoughts, frustrations and triumphs in the...

AdWeek News
Jan 18, 2021

After a Year of Turmoil, the Future of Agencies May Well Be Bright
Where We Were When 2020 started, several problems were bubbling under the surface for agencies: bloated organizations, brands moving away from the agency-of-record model, in-housing, consultancies, consolidation of publishing and a lack of diversity. Agencies sensed their relevance was dwindling, and they started to make changes--not necessarily very quickly, but there were signs of forward...

AdWeek News
Jan 18, 2021

Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021
Where We Were There are a lot of words that could be used to describe 2020--"unprecedented," for one; "pandemic" is an obvious choice. But if you're a brand, the word that best encapsulates the year is "pivot." Pivoting is precisely what brands, big and small and across categories, had to do starting in March. The...

AdWeek News
Jan 18, 2021

How to Impact Diversity When All Brands Are at Stake
As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture; this is a power we should not take lightly. Our storytelling exposes people to perspectives. We decide what stories get told. We decide what stories don't get told. We decide...

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