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AdWeek News
Mar 28, 2020

Oregon Launches Blunt COVID-19 Message: Stay Home or You Could Accidentally Kill Someone
In the handling of communications of the coronavirus crisis, some state leaders have emerged as direct, strong voices. New York Governor Andrew Cuomo is likely the best example, but others have been forceful advocates for keeping citizens safe. In Oregon, however, Governor Kate Brown faced criticism for her fumbling of the state's lockdown. The indecisiveness...

AdWeek News
Mar 27, 2020

YouTube to Viewers: #StayHome #WithMe During the Coronavirus Crisis
YouTube introduced its #WithMe initiative in 2010 as a way to encourage people to do things together, and Friday, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines during the coronavirus pandemic. The Google-owned video site said, "From Cook With Me to Clean With Me, Jam With...

AdWeek News
Mar 27, 2020

How a Derailed Corporate Branding Launch Turned Into a New Hispanic Recovery Effort
What do you do when a major corporate diversity initiative's launch is sidelined by a global pandemic? If you're Claudia Romo Edelman and you've spent your entire career marketing humanitarian campaigns, you pivot and find a way to help. Hispanic Star was all set to launch March 26 with a sponsorship rollout and special Spanish-language...

AdWeek News
Mar 27, 2020

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts
In a sign of the long-feared economic slowdown coming to pass, third-party revenue platforms for publishers are quietly revamping their payment processes. Sources say that Altice-owned monetization platform Teads has spent the last week notifying publishers that its earlier revenue guarantees may not materialize, while fellow ad-tech company GumGum has proposed extended payment terms. According...

AdWeek News
Mar 27, 2020

With Travel on Hold, United Airlines Donates Media Space to Unicef
As companies struggle with how to change their messaging or opt to cancel media buys outright during the coronavirus crisis, some are donating their planned ads to help organizations involved in relief efforts. United Airlines--which has had to cut domestic capacity by 52% since the crisis began--is donating the media space purchased for its spring...

AdWeek News
Mar 27, 2020

How the NFL Quickly Turned Around a PSA Involving Over 50 of the League's Stars
In the sports world, several companies are ramping up their fundraising efforts to help with COVID-19 relief. Nike, for example, committed an initial $15 million while also promoting indoor activity through the brand's app. Individual athletes continue to donate to various causes, including helping stadium staff manage the lack of income as leagues stay shut...

AdWeek News
Mar 27, 2020

Cottonelle Discourages Toilet Paper Hoarding in New Campaign
Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen. In a new ad...

AdWeek News
Mar 27, 2020

The Actors From Contagion Want You to Stay Home and Wash Your Hands
Like so many other people anxious about the novel coronavirus, you may have watched the 2011 pandemic-themed film Contagion recently. And while it's still a sensationalized movie, of course, it turns out there is a lot of scientific expertise that went into the making of it. In part because of the film's resurgence in popularity--it...

AdWeek News
Mar 27, 2020

Streamers Ramp Up Free Trials and Other Giveaways for Housebound Americans
Star Trek fans got a gift from actor Patrick Stewart this week: a free month of CBS All Access, the streaming service that is home to his new series, Star Trek: Picard, which just aired its Season 1 finale. In an Instagram post, Stewart, whose character Jean Luc-Picard first appeared in the series Star Trek:...

AdWeek News
Mar 27, 2020

Google Commits Over $800 Million to the Fight Against the Coronavirus
Alphabet and Google CEO Sundar Pichai detailed a commitment of more than $800 million to support small and midsized businesses, health organizations, governments and health workers on the front lines during the ongoing coronavirus pandemic. Pichai said in a blog post Friday that $250 million in ad grants will go to the World Health Organization...

AdWeek News
Mar 27, 2020

Facebook Live Becomes More Accessible During the Covid-19 Crisis
There have been more than 8.5 billion Facebook Live broadcasts since the feature debuted in August 2015, and the coronavirus pandemic was a driving force behind a 50% jump in viewers during the past month. Facebook cited examples of Facebook Live usage during the Covid-19 crisis, including virtual concerts, live zoo safaris, cooking demonstrations and...

AdWeek News
Mar 27, 2020

Publicis Health Introduces Chief Patient Officer Position
Publicis Health, the wellness vertical of Publicis Groupe, has hired Susan Manber in the newly created role of chief patient officer, effective immediately. A Publicis Health spokesperson explained that the role was conceived some time ago, well before the ongoing coronavirus crisis. "This position has been in the works for a number of months in...

AdWeek News
Mar 27, 2020

Olympic Sponsors May Rethink Marketing to Reflect Current Events After Delay of Summer Games
When it comes to major marketing events, it doesn't get much bigger than the Olympics. Though Super Bowl spots may run at a higher price, for major Olympic sponsors, the event offers 16 days of constant opportunity to communicate with consumers. Olympic marketing plans are years in the making; oftentimes the beginning stages of planning...

AdWeek News
Mar 27, 2020

ANA Establishes New Coronavirus CMO Coalition
The Association of National Advertisers has formed a coalition of CMOs, including top marketers from some of the world's most influential brands, to address the unique challenges facing marketers during the coronavirus pandemic. "We're once again turning our leadership community of CMOs into the force for action that our industry needs now," said ANA CEO...

AdWeek News
Mar 27, 2020

Why Retailers Close Their Ecommerce Shops During a Lockdown
With the vast majority of the retail industry labeled "inessential" by state and local authorities, everyone from mom-and-pop operations to major retailers have had to lock up shop because of the coronavirus. Although ecommerce provides an opportunity to make sales despite store closures, some brands are shelving their online platforms as well, whether to remain...

AdWeek News
Mar 27, 2020

TV Time Spikes for Kids Stuck at Home During Coronavirus
It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing video games. From March...

AdWeek News
Mar 27, 2020

Adweek Together: How Publishers and Ad Buyers Are Adapting
Adweek is among the hundreds of publications working through the new realities of doing business during a pandemic. Our sales team is seeking out new business while modifying existing deals, our branded content team is serving the community through packed webinars, and the editorial team is keeping the industry informed and updated through the magazine...

AdWeek News
Mar 27, 2020

D&AD 2020 Festival Canceled, but Awards Will Go On
The D&AD Festival 2020 has been canceled due to the ongoing threat from COVID-19, but the organization will still continue its awards program this year. The three-day creativity festival was supposed to place May 19-21 in London, but the event's organizers have opted to forgo it this year to prioritize the "health and well-being" of...

AdWeek News
Mar 27, 2020

UN Issues Global Call to Creatives in Response to COVID-19
The United Nations wants your help. With the World Health Organization spearheading the global response to the coronavirus pandemic, for the first time ever the UN is issuing an open brief to creatives everywhere to help spread health messages around the coronavirus pandemic designed to be effective, accessible and shareable. The goal is to preemptively...

AdWeek News
Mar 27, 2020

Linear TV Ad Spend Will Plummet About 41% in March and April
While the impact of the novel coronavirus on the TV industry has already been seismic, ad buyers are now painting a grim picture of the fallout, which they expect will continue well into next year. Linear TV ad spend will fall an estimated 41% in March and April, and buyers also expect to spend 20%...

AdWeek News
Mar 27, 2020

eMarketer's Outlook for LinkedIn Ad Revenue During the Covid-19 Crisis Is Murky
Research firm eMarketer analyzed how the coronavirus pandemic is affecting LinkedIn, both in terms of engagement and ad revenue. Principal analyst Jillian Ryan pointed to content that has been spurred by the Covid-19 crisis, such as tips for working from home, ideas for pivoting strategies, ways to keep corporate culture alive while working remotely, photos...

AdWeek News
Mar 27, 2020

NBCUniversal Creates Homemade ‘The More You Know' PSAs for COVID-19
Using homemade videos with some of TVs biggest stars, NBCUniversal created a new series of its iconic, 30-year-old "The More You Know" public service announcements for the coronavirus pandemic. The new campaign will feature more than a dozen spots, rolling out over the next few weeks. Celebrities from various NBCUniversal programs--including Jane Lynch, Ted Danson...

AdWeek News
Mar 27, 2020

Brands Can Find an Opportunity During COVID-19 to Channel Their Human Sides
We are now in the first pandemic of the digital age. It's a global crisis, the effects of which will likely ring out for many more months yet. But how should we as marketers react to it? Interestingly, the Mandarin word for "crisis" is represented by two characters: one meaning danger and another meaning opportunity....

AdWeek News
Mar 27, 2020

Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows
The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains, manufacturing, and the American economy," the Chamber wrote in a note to...

AdWeek News
Mar 27, 2020

Instagram: How to Use the Stay Home Sticker in Stories
In response to the coronavirus pandemic, Instagram added a Stay Home sticker for Instagram Stories. Users can place this sticker on their Stories posts for a chance to have those posts featured in the Stay Home Story that appears at the top of users' feeds. Here's how to add the Stay Home sticker to Stories...

AdWeek News
Mar 27, 2020

As Racist Acts Against Asian Americans Persist, This Agency Aims to #WashTheHate
Asian Americans, like everyone else, are afraid right now. Afraid of contracting a potentially deadly virus during a global pandemic, afraid of losing their jobs. But on top of everything else, many now fear being attacked if they go out in public: A older woman chased and shoved through a NYC subway station. A man...

AdWeek News
Mar 27, 2020

How the Coronavirus Crisis Will Lead to a Spike in Creativity
We are in a crisis--with a capital C. A virus has the whole world in its grip, a pandemic only a few of us on this planet have ever experienced. But I want to talk about a different word with a capital C. It's on the lips of world leaders, presidents, kings, world-renowned healthcare professionals...

AdWeek News
Mar 27, 2020

Binge-Watching Continues Soaring as Consumers Hunker Down
As much of the U.S. continues to stay home in an effort to slow the novel coronavirus' spread, viewers are using their newfound downtime to binge-watch movies and old shows. And they're still seeking out pandemic and disaster-related programming that began to surge a week ago on Netflix and other platforms. On HBO Now, WarnerMedia's...

AdWeek News
Mar 27, 2020

Brewery Hand Sanitizers' Makeover; Agencies Get Creative With Video Production: Friday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Creative Thinking Can Carry Advertising & Marketing Through COVID-19...

AdWeek News
Mar 26, 2020

It's Messenger's Turn to Roll Out a Coronavirus Community Hub
Messenger From Facebook followed the lead of its parent company and corporate sibling WhatsApp with its rollout of the Messenger Coronavirus (Covid-19) Community Hub Thursday. Messenger said in a blog post, "Messenger helps you feel together with the people you care about, even when you can't be together. Right now, maintaining physical distance from others...

AdWeek News
Mar 26, 2020

Robert Kimmitt Named Lead Independent Director on Facebook's Board
Facebook's board of directors has a new lead independent director: Robert Kimmitt, former Deputy Secretary of the Treasury and U.S. ambassador to Germany. The company also revealed that Cranemere Group CEO Jeff Zients, who joined the board in May 2018, will not stand for re-election at its 2020 annual meeting of shareholders. Kimmitt was Deputy...

AdWeek News
Mar 26, 2020

Kin Brings New Show Just a Sip to Facebook Watch, Brings Back Side by Side
Lifestyle entertainment company Kin is boosting its presence on Facebook Watch with new show Just a Sip, which will debut in May, as well as the second season of Side by Side. Just a Sip, which is exclusive to Facebook Watch, features Emmy Award-winning producer and actress Karrueche Trans (TNT's Claws) describing her Vietnamese-African American...

AdWeek News
Mar 26, 2020

Linear Ad Sales Expected to Drop 12% in 2020 and 2021 Due to Coronavirus Crisis
The continuing COVID-19 outbreak means a less-than-rosy outlook for media owners' net advertising revenue forecasts. Media suppliers' total linear ad sales, previously expected to hold steady this year, are now projected to decline by nearly 12% in 2020, according to a revised ad forecast from the IPG Mediabrands-owned Magna Global. Full-year ad sales are expected...

AdWeek News
Mar 26, 2020

Carat Names First Chief Digital Officer
Dentsu Aegis Network's media agency, Carat, has hired JiYoung Kim as its first-ever chief digital officer. In the role, Kim will be tasked with leading and continuing to expand Carat's digital capabilities and expertise across mobile, performance, OTT, digital audio, AI and other areas. She will shape Carat's approach to all digital strategy and execution...

AdWeek News
Mar 26, 2020

If Every Brewery Made Hand Sanitizer, It Might Look Like This
With what feels like an eternity already behind us and another one ahead of us in this new anxiety-ridden, quarantined normal, Jesse Alkire has some advice that doesn't feel like another guilt trip from somebody who actually puts on pants to work from home: Make something silly. "Silly" is just how Alkire, freelance creative director...

AdWeek News
Mar 26, 2020

Facebook Wants Educators, Parents, Caregivers and Students to Get Digital
With schools shuttered across the country due to the coronavirus pandemic, Facebook introduced its Get Digital program, with resources to help schools and families create safe, healthy and supportive digital communities. Facebook Facebook said the resources were designed to be used by educators, parents, caregivers and students, both in the classroom and at home, with...

AdWeek News
Mar 26, 2020

Workplace From Facebook Helps People Adjust to Their New Home Workplaces
Workplace From Facebook and its parent company released resources to help people adjust to working from home during the coronavirus pandemic. The Remote Working Resource Hub from Workplace From Facebook offers tools, tips and advice for keeping people informed and connected. And Facebook's Working Remotely: How to Make It Work page also provides resources for...

AdWeek News
Mar 26, 2020

Livestreamed Event Twitch Stream Aid Will Raise Money for Efforts Against the Coronavirus
Livestreaming service Twitch will attempt to entertain people who are socially distancing and raise some money at the same time with its Twitch Stream Aid global charity event, which will be livestreamed Saturday (March 28) starting at noon ET. The 12-hour charity livestream will benefit the World Health Organization's Covid-19 Solidarity Response Fund, with all...

AdWeek News
Mar 26, 2020

Kantar's COVID-19 Barometer Examines Impact on Consumer Behavior
Data, insights and consulting company Kantar introduced the first wave of its COVID-19 Barometer, which examines the impact of the pandemic on consumer behavior. The study, released on Wednesday, surveyed more than 25,000 consumers across 30 markets between March 14 and March 23 and included findings on consumer attitudes, media habits, impact on purchase behavior...

AdWeek News
Mar 26, 2020

Amazon Taught Us We Can Have Anything in a Few Hours. Coronavirus Is Changing That
Amazon has grown to dominate ecommerce in part by whittling its delivery windows down to unprecedented timeframes. As a result, 150 million Prime members have extraordinarily high expectations not only for what they can order, but how quickly it will arrive. Ecommerce intelligence firm Marketplace Pulse estimates that Amazon typically saw more than 10 million...

AdWeek News
Mar 26, 2020

Now Isn't the Best Time for Aspirational Celebrity Marketing
In normal times, celebrity spokespeople help boost sales by imbuing brands with their winning personalities and desired attributes. The strategy, tried. The results, true. These are not normal times. As people across the country are stockpiling supplies, losing their jobs and grappling with the anxiety of an unknown future, resentment toward the nation's A-list actors,...

AdWeek News
Mar 26, 2020

Adweek Together: How Retailers Are Preparing for an Erratic Year
As 2020 began, many retailers were already in a precarious position. As we've been sharing in our Retail Tracker, businesses ranging from sporting goods store Modell's to home furnishings retailer Pier 1 and fast food chain Krystal have all filed for Chapter 11 this year. But in this time of COVID-19, many major chains that...

AdWeek News
Mar 26, 2020

As Video Production Stalls, Agencies Rely on Tricks of the Trade
As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they're now facing the reality that brands are still expecting work--but they can't create new video or hold photoshoots. What's left? Stock footage, user-generated content, animation and archival footage, namely. Some are up for the challenge. "I've found that limited tools, resources, and...

AdWeek News
Mar 26, 2020

Facebook, Instagram Say They Directed 1 Billion-Plus People to Covid-19 Information
Facebook said it has directed more than 1 billion people to Covid-19 resources from health authorities, including the World Health Organization, and over 100 million of those people clicked through to learn more. Vice president of global affairs and communications Nick Clegg provided that update in a Newsroom post, along with an overview of the...

AdWeek News
Mar 26, 2020

Upfront TV Marketplace Timetable in Doubt as COVID-19 Wreaks Havoc
It has been exactly two weeks since May's annual upfronts week was wiped out in its entirety, as every major media company pulled the plug on their traditional events over several hours. But that may be just the start of how the novel coronavirus will completely reshape upfront season. As buyers and media companies enact...

AdWeek News
Mar 26, 2020

Experience Good Offers Digital Hub for Experiential Marketing Solutions Amid COVID-19
With COVID-19 bringing in-person experiences to a halt, experiential marketing pros are now focused on developing solutions for how the industry can pivot their strategies now and prepare for the future. While pushing out ideas on social media or company blogs can be effective, two companies in the experiential space have launched a platform specifically...

AdWeek News
Mar 26, 2020

Pinterest Kicks Off Verified Merchant Program
Pinterest introduced a Verified Merchant Program for retailers on its platform, as well as updates to insights, catalogs and retargeting. Members of the Verified Merchant Program, chosen via manual review for their high-quality customer-service experiences, can display a special blue checkmark on their profiles and become eligible for increased distribution within high-intent shopping experience and...

AdWeek News
Mar 26, 2020

How Popeyes' New Global CMO Plans to Make the Niche Brand Into a Mass Brand
Paloma Azulay was quietly appointed Popeyes global chief marketing officer in January, and stepped into the role last month. Prior to that, she was global CMO for another of Restaurant Brands International's iconic chains: Tim Hortons, the beloved Canada-based coffee-centric fast-food chain. In her relatively new role, Azulay is reporting directly to Fernando Machado, who...

AdWeek News
Mar 26, 2020

Flipboard's Local News Initiative Adds Patch and ProPublica
Curated content platform Flipboard is growing out its local news initiative with the addition of 12 new metropolitan areas, as well as partnerships with local news platform Patch and nonprofit newsroom ProPublica. The local news initiative debuted in 23 metropolitan areas in the U.S. and Canada in January, and Thursday's additions raise that total to...

AdWeek News
Mar 26, 2020

6 Steps for Boosting Creativity in Your Team's Next Virtual Meeting
Just when you thought you have read every possible piece of working from home (WFH) advice these past few days, allow us to bring you a new acronym: BFH, or brainstorming from home. As teams work from home over the coming weeks, and face-to-face meetings get swapped for video chats, remote working poses a particular...

AdWeek News
Mar 26, 2020

AB InBev Shifts Funds From Sports to the American Red Cross
With pretty much every live sporting event canceled for now, AB InBev is shifting its sponsorship strategy. The world's largest brewer is also the United States' biggest sponsor of sports and entertainment, and with everything gone dark or digital, the company made a quick pivot. Channeling the same we're-all-in-it-together energy that Budweiser brought to this...

AdWeek News
Mar 26, 2020

Tubi Reports Record Viewership As More People Stay Home
Fresh off its $440 million acquisition by Fox, which was announced last week, the free, ad-supported streaming service Tubi is seeing its biggest usage growth yet. And yes--it's probably because so many people are stuck at home watching television during the coronavirus pandemic. Tubi users spent more than 42 million hours streaming programming from March...

AdWeek News
Mar 26, 2020

EA's The Sims 4 Snapchat AR Lens Lets You Work From Home With Your Pets
The coronavirus pandemic has resulted in people working from home with their pets, so Electronic Arts is backing The Sims 4 with an augmented reality lens on Snapchat that lets them virtually work from home with their pets. When the Snapchat application's camera is in selfie mode, users can take selfies with puppies and kittens...

AdWeek News
Mar 26, 2020

How Bailouts Became a Boogeyman; Brands Launch COVID-19 Relief Efforts: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today's Top Advertising & Marketing News The Long and Troubled...

AdWeek News
Mar 26, 2020

The Long and Troubled History of Uncle Sam's Corporate Rescues—Just Don't Call Them ‘Bailouts'
At some point, likely in the next day or two, the United States Congress will send the biggest economic stimulus bill in American history to the president's desk--a comprehensive aid package worth $1.8 trillion and a "wartime level of investment in our nation," Senate Majority Leader Mitch McConnell said in the early hours of Wednesday....

AdWeek News
Mar 25, 2020

Pinterest Shares Tips for How Brands Should Communicate During the Covid-19 Crisis
Pinterest shared a guide for the best ways for brands to communicate via its platform during the coronavirus pandemic. Global head of creative strategy Andy Holton said in a blog post that Pinterest usage hit an all-time high as people searched for ways to cope with Covid-19, which is why it expedited the debut of...

AdWeek News
Mar 25, 2020

World Health Organization, Tech Cos. Team Up on #BuildForCOVID19 Global Hackathon
The World Health Organization is going hacking. The WHO is teaming up with tech companies including Facebook, Giphy, Microsoft, Pinterest, Slack, Slow Ventures, TikTok, Twitter and WeChat, as well as scientists from the Chan Zuckerberg Biohub and experts from other industries, on the #BuildForCOVID19 global hackathon. The hackathon, which starts Thursday (March 26), is aimed...

AdWeek News
Mar 25, 2020

YouTube Goes Standard-Definition by Default for Streaming Worldwide
YouTube made standard-definition the default for videostreaming in Europe last week in order to lessen demand on the internet infrastructure during the coronavirus pandemic. This week, it extended that move to the rest of the world. Users who wish to view videos in high-definition can still do so, but they will have to manually select...

AdWeek News
Mar 25, 2020

Made Up Sports Fill the Void in Cute New Buffalo Wild Wings Ad
Much like any advertising jargon, someone went up on stage and uttered the phrase "user-generated content." Then, we got the acronym of UGC on which to focus our disdain. However, brands and agencies may be looking to the masses as the coronavirus has virtually shut down production. Those homemade videos made months ago could be...

AdWeek News
Mar 25, 2020

Snapchat Details Its Efforts During the Coronavirus Pandemic
Snapchat provided an overview of some of the ways it is helping users cope with the ongoing coronavirus pandemic. The messaging application said in a blog post that it rolled out creative tools to enable Snapchatters to share best practices approved by the World Health Organization with friends and family members, including a worldwide filter...

AdWeek News
Mar 25, 2020

Neiman Marcus Could Be One of the First Retail Casualties of Coronavirus
Neiman Marcus is weighing all of its options to ensure its "financial strength," according to a statement by the luxury retailer, as it grapples with the cost of doing business during a pandemic. The statement from the company was in response to whether it is considering a bankruptcy filing. The financially strapped department store chain...

AdWeek News
Mar 25, 2020

Getty Offers $10,000 Grant to Women, Nonbinary Creatives
With so many freelance creatives out of work, a little good news is overdue. Today, Getty Images announced a new $10,000 grant for women and nonbinary creatives who have been shooting commercial photographs and videos for less than five years. The grant is the first of a new, ongoing funding stream earmarked for diverse imagery...

AdWeek News
Mar 25, 2020

Can Ecommerce Carry the Retail Industry During Coronavirus?
As businesses across the United States and around the world grind to a halt amid the coronavirus crisis, one industry has something of a lifeline: retail. While the vast majority of retailers, with the exception of grocers and pharmacies, have temporarily closed their brick-and-mortar locations, they can still sell goods to consumers on their websites...

AdWeek News
Mar 25, 2020

Airline Industry to Get $50 Billion From the $2 Trillion Congress Stimulus Bill
America's airline industry will be getting the bailout it asked for. Despite ironing out a few details regarding unemployment, Congress has agreed to pass a $2 trillion stimulus bill this week that will help lift the economy through the disruption and turbulence caused by the ongoing coronavirus pandemic. The agreement was announced late on Tuesday...

AdWeek News
Mar 25, 2020

The Publisher's Paradox: Clicks Are Up, But Not Ad Revenue
Let's call it the Publisher's Paradox. Over the last two weeks, all kinds of sites (from news sites to platforms) have seen traffic numbers jump. It makes sense, as people are looking for information around the coronavirus, as well as spending more time online because we're working from home. But the challenge is that news...

AdWeek News
Mar 25, 2020

Publications Make Staffing Adjustments While Dealing With Fallout From Coronavirus
Layoffs and furloughs are hitting national media companies, many of which have a portfolio of publications, this week amid the international coronavirus crisis that's sure to put a strain on many--if not all--industries. These staffing changes are hitting alt-weeklies, a business model dependent on advertisements from local businesses and editorial content largely centered around features...

AdWeek News
Mar 25, 2020

Verizon Sets Weekly Concert Series on Twitter to Aid Small Businesses
Verizon is doing its part to keep people entertained as they practice social distancing during the coronavirus pandemic, kicking off weekly 30-minute concert series Pay It Forward Live on its Twitter account and via Yahoo Entertainment. Pay It Forward Live will feature intimate performances by artists from their homes, and it will be livestreamed every...

AdWeek News
Mar 25, 2020

OMD's New Chief Client Officer Arrived Ahead of Coronavirus
Shortly before the full impact of the coronavirus pandemic hit the U.S., Omnicom Media Group's OMD hired Shreya Kushari from Digitas as chief client officer. Kushari previously spent six years at Digitas, most recently as head of investment and accountability. Adweek caught up with Kushari, as well as Omnicom U.S. CEO John Osborn, to discuss...

AdWeek News
Mar 25, 2020

Apple's Cookie-Blocking Update Causes Publishers More Pain
Apple has positioned itself as a champion of user privacy, and this week it announced the full blocking of third-party cookies in its web browser Safari, two years ahead of rival offering Google Chrome. It's the latest move in the rollout of its intelligent tracking prevention plan, and closes earlier loopholes in Apple's cross-site tracking...

AdWeek News
Mar 25, 2020

As COVID-19 Upends TV Ad Sales, Networks and Buyers Enact New Strategies
The rapid spread of COVID-19 has left the TV industry reeling and in "uncharted territory," as execs and buyers began navigating the ad sales fallout of sports cancellations, which began two weeks ago and continued through Tuesday's Summer Olympics postponement. Now that networks and marketers have had a week or two to regroup and strategize,...

AdWeek News
Mar 25, 2020

Formula One and Nascar Create a Roadmap for Esports Success in the Coronavirus Age
No global event has ever affected sports like COVID-19. While other disasters have caused games to be postponed, the uncertainty of the virus poses a unique challenge. While sports leagues scramble to figure out how to reschedule events, fill airtime and stabilize sponsorships, some associations are pivoting to esports. While live sports are on hold,...

AdWeek News
Mar 25, 2020

Americans Who Rely on Social Media for Political News Aren't Following COVID-19 Coverage
Americans who rely on social media for their political news are more likely to report seeing misinformation about the COVID-19 pandemic on those platforms, according to new research from think tank Pew Research Center. Pew conducted a survey of 8,914 U.S. adults between March 10 and March 16 and found that 18% of them most...

AdWeek News
Mar 25, 2020

Microsoft Is Powering the CDC's Coronavirus Assessment Bot
The Centers for Disease Control and Prevention is putting Microsoft's artificial intelligence capabilities to potentially life-or-death use. The health agency tapped the computer giant's technology to build a chatbot, called Clara, that asks potential coronavirus patients a series of questions in hopes of screening whether or not they are suffering from symptoms of COVID-19, assessing...

AdWeek News
Mar 25, 2020

What Are Sports Media Companies Doing Without Live Games?
Conventional wisdom finds that niche publications with a dedicated audience have a little more protection from the whims of a topsy-turvy ad environment, as such readers are valuable to specific advertisers and also loyal enough to pony up for a subscription. But what happens to those media businesses when their coverage is centered around an...

AdWeek News
Mar 25, 2020

Elton John, James Corden Hosting TV Benefits for COVID-19 Victims and First Responders
When a national and global crisis hits, it's often only a matter of time before one or several networks airs a star-studded benefit to raise money for those affected, and the coronavirus pandemic is no exception. Fox and iHeartMedia are teaming up for a musical benefit on Sunday night hosted by Elton John to raise...

AdWeek News
Mar 25, 2020

Adweek Together: Streaming Services Hit Their Stride
Streaming services like Netflix, Amazon Prime Video and Hulu have cornered the market for on-demand viewer eyeballs. But with the entry of Disney in October and the anticipated launch of HBO Max, Peacock and Quibi later this year, they're about to have some serious competition. What none of these deep-pocketed content producers saw coming, however,...

AdWeek News
Mar 25, 2020

Spotify Makes Fundraising Easier for Coronavirus Relief
In recent years, Spotify has become the hub for online music streaming. So in the wake of the coronavirus pandemic, which has canceled tours, altered album release plans and halted the music industry--like most others--in its tracks, Spotify is giving back with a series of relief efforts. "Combatting the impact of this pandemic on the...

AdWeek News
Mar 25, 2020

Which TV Shows Are Twitter Users Binge-Watching During the Coronavirus Crisis?
The combination of social distancing, the lack of live sports and the suspension of production on some television shows has led to binge-watching of other shows that have already been released. Twitter shared some data on what users have been watching and tweeting about over the past 10 days, saying that there were 2.25 times...

AdWeek News
Mar 25, 2020

Companies Rally Around Ad Council for COVID-19 Campaigns
In partnership with the Ad Council, a slew of media organizations, social platforms, ad tech companies, agencies and influencers are coming together to slow the spread of COVID-19 via pro bono campaigns and donated ad space. The efforts are being supported by the White House, U.S. Department of Health and Human Services and the Center...

AdWeek News
Mar 25, 2020

A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV
Roku has yet again found itself at the center of an ad fraud scheme that likely cost premium brands and political advertisers upwards of seven figures, according to new research from Pixalate. Marketers were led to believe their ads appeared against brand-safe content on the streaming service, such as The Three Stooges, when in reality...

AdWeek News
Mar 25, 2020

Facebook: How to Receive Notifications Related to Coronavirus Updates
Facebook recently added a Coronavirus (Covid-19) Information Center to its mobile application, which allows you to see the latest news, tips and more related to the coronavirus. As part of this feature, you can "follow" updates related to the coronavirus, so that you'll be notified when new posts are added to the Information Center. Our...

AdWeek News
Mar 25, 2020

5 Ways You Can Spruce Up Your Portfolio While in Quarantine
As of now, most agencies (if not all of them) have mandated working from home until further notice. And let's be honest, having your home become your office is not entirely thrilling. We feel like we have all the time in the world for agency work, freelance projects, even proactive initiatives--which makes it easy to...

AdWeek News
Mar 25, 2020

What US Agencies Can Learn From a French Agency: It's a Good Time to Slow Down
The amazing thing is that we all watched it on TV but, still, nobody saw it coming. Miami, Feb. 20 is the date and place of my last shoot. Twenty days later, we were all confined to France. I took the subject quite lightly at the beginning, making lots of jokes about all these masked...

AdWeek News
Mar 25, 2020

Sports Illustrated Prints First Magazine From Home After Sporting Events Are Canceled
Editors at Sports Illustrated had just nearly put the magazine to bed when Utah Jazz center Rudy Gobert announced he tested positive for COVID-19 on March 11. From there, the game that pitted Gobert's team against the Oklahoma City Thunder was postponed and, soon after, the NBA suspended its 2019-2020 season indefinitely. Suddenly, SI's upcoming...

AdWeek News
Mar 25, 2020

Adweek Vocabulary Quiz: Test Your Knowledge of Marketing and Advertising Terms
What's the difference between branded content and native advertising? Is that reality augmented or virtual? Does anyone really understand what blockchain is? If you've ever caught yourself debating the distinction between B2C and DTC, you're not alone. For your reference and edification, Adweek has compiled a Glossary of Marketing Terms complete with hundreds of helpful...

AdWeek News
Mar 25, 2020

Olympics Postponed; Brands Make Zooms Classier: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Brands Are Creating Zoom Backgrounds to Class Up Your Quarantine...

AdWeek News
Mar 25, 2020

Sports Leagues Were Already All In on TikTok. Then the Coronavirus Hit
"And at guard ... in his rookie season ... from Murray State University ... Ja Morant!" Sporting his full Memphis Grizzlies getup, the NBA's second overall draft pick stormed out of his living room, swatted some imaginary high fives to imaginary teammates and hopped around to energize an imaginary crowd. The makeshift public address announcer...

AdWeek News
Mar 24, 2020

Twitter Donates $1 Million to CPJ, IWMF to Protect Media During Coronavirus Pandemic
"Right now, every journalist is a Covid-19 journalist," Twitter legal, policy and trust and safety lead Vijaya Gadde said in a blog post explaining the social network's donation of $1 million to be evenly distributed between the Committee to Protect Journalists and the International Women's Media Foundation. The funds will be used to ensure that...

AdWeek News
Mar 24, 2020

Facebook Ad Spend, Cost Per Click Take a Hit During the Coronavirus Crisis
Facebook issued a mixed update on its stability during the coronavirus pandemic, saying that its infrastructure is running smoothly, despite dealing with a heavier workload, but its revenue is taking a hit. Vice president of analytics Alex Schultz and outgoing vp of engineering Jay Parikh said in a Newsroom post that while activity is up...

AdWeek News
Mar 24, 2020

6 Tips for Creative Concepting When You're Quarantined Away From Your Partner
Some of the best creative ideas are dreamed up after hours, days and even weeks of creative brainstorming and collaboration. But how does that work when most of the agency world is scattered into quarantine? Creative partners who once relied on face-to-face chemistry have now been pulled apart--but the pressure to develop big ideas for...

AdWeek News
Mar 24, 2020

The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews
In its 84-year history, the Los Angeles Rams have made a lot of moves. The team was founded in Cleveland in 1936 and moved to Los Angeles 10 years later, then went to St. Louis in 1994 only to move back to the City of Angels for the 2016 season. And while that helps to...

AdWeek News
Mar 24, 2020

Casual Dining Chains Among Hardest Hit in Wake of Pandemic
Many may soon find themselves unable to relive high school memories of slurping chocolate milkshakes at Steak 'n Shake or wolfing down barbecued chicken pizza at California Pizza Kitchen, as dining chains face a reckoning during the ongoing coronavirus pandemic. Restaurants, just like retailers, are facing undue hardship as they rope off its dining areas...

AdWeek News
Mar 24, 2020

Imagery of Human Contact Is Down 30% in Social Media Ads
Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media. That's according to data from marketing tech firm Pattern89, which used machine learning to track a 30% dip in social media ads featuring images or video of everyday human contact--hugging, kissing and holding hands--since March...

AdWeek News
Mar 24, 2020

What LinkedIn's Editorial Team Is Working On During the Coronavirus Pandemic
LinkedIn senior vice president of product and CEO in waiting Ryan Roslansky shared an update on steps that the professional network's editorial team is taking to help members deal with the coronavirus pandemic. An official Covid-19 storyline was added to LinkedIn's Daily Rundown, which is distributed in nine languages and in 96 countries. It includes...

AdWeek News
Mar 24, 2020

Saatchi & Saatchi NY Names Daniel Lobatón as Chief Creative Officer
Daniel Lobat?n has been promoted from executive creative director to chief creative officer of Saatchi & Saatchi New York. He replaces Taras Wayner, who left the agency in October to join Wunderman Thompson North America. According to Saatchi & Saatchi New York, Lobat?n's appointment marks the first time the agency has given the top creative...

AdWeek News
Mar 24, 2020

CDC Foundation's Combat Coronavirus Fundraiser Goes Live on Facebook
The CDC Foundation's Combat Coronavirus fundraiser is now live on Facebook. People can donate and share directly via the page, and they can add Donation stickers to their Stories to help spread the word. Facebook CEO Mark Zuckerberg said last week that the company would match up to $10 million in donations apiece to the...

AdWeek News
Mar 24, 2020

Peacock, Quibi and HBO Max Still Plan to Launch as Scheduled
Major media events like the Olympics and live sports are getting postponed or canceled left and right, while much of Hollywood's TV and movie production has been shut down. But so far, it's all systems go for three major upcoming streaming services, which will make their debuts in a much different entertainment landscape--and a possibly...

AdWeek News
Mar 24, 2020

Snapchat Reveals How Coronavirus Is Changing the Way We Live
In just a couple of short weeks, much of American society has shut down. On Tuesday, Snapchat released new research about what its U.S. users are saying and where they're going during the coronavirus pandemic. While Snapchat would not provide Adweek with hard numbers, it said that users self-report using the service more. Adweek has...

AdWeek News
Mar 24, 2020

A E Networks Shifts Upfront Push From Content to COVID-19 Social Initiatives
Just two and a half weeks ago, A E Networks was still making preparations for its annual upfront event, which had been set for Wednesday at New York's Jazz at Lincoln Center. Of course, those plans quickly went out the window due to the COVID-19 pandemic, which forced the company to cancel its event and completely...

AdWeek News
Mar 24, 2020

Since UK Officials Weren't Advertising, 3 Creatives Made Posters to Keep Londoners Home
LONDON--As the coronavirus that causes COVID-19 spreads around the world, Europe has found itself the current center of the outbreak. And while Italy, France and Spain have essentially been in lockdown for weeks, until Monday the U.K. was not. Concerned by the extent to which their fellow Londoners had been moving around relatively freely, three...

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