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AdWeek News
Nov 24, 2022

Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne
As many people with dyslexia can relay, the world isn't particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers...

AdWeek News
Nov 23, 2022

R/GA Is Closing Its Current New York and San Francisco Office Spaces as It Continues Restructuring
R/GA is closing its spacious Hudson Yards office in New York City as well as its office in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving...

AdWeek News
Nov 23, 2022

R/GA Is Closing Its New York and San Francisco Offices as It Continues Restructuring
R/GA is closing its spacious Hudson Yards office in New York City as well as its office in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving...

AdWeek News
Nov 23, 2022

i-D Doubles Revenue After Expanding Commerce and Social Content
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn't share exact numbers. Its...

AdWeek News
Nov 23, 2022

Matthew McConaughey Leads a March for #TeamEarth in Salesforce Spot
Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand advisor Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for "The March,"...

AdWeek News
Nov 23, 2022

Connecting With the Next Generation of Shoppers on Social Media
With the rise of influencer marketing, more brands are converging online and using the unprecedented influence of creators to reach broader audiences. Sponsored ads amid user-generated content are transforming to a b-to-c relationship as prospects buy directly through social posts and platforms. Allison Ellsworth, co-founder, and chief brand officer of Poppi and TikTok star Larri...

AdWeek News
Nov 23, 2022

Affiliate Marketing Needs a ‘Big Tent' to Keep Growing
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact...

AdWeek News
Nov 23, 2022

Rebecca Minkoff Is Betting on Fashion Entering the Metaverse
An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion. Minkoff joined Adweek's Elevate: Future of Shopping event alongside Adweek chief experience officer Jenny Rooney to discuss her...

AdWeek News
Nov 23, 2022

London Calling: Brandweek Europe
Adweek's tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10 the inaugural event was held at St. Pancras Renaissance in London, England. The summit followed a three day Social Media Week Europe conference. For nine main stage sessions and four workshops, attendees heard from creators...

AdWeek News
Nov 23, 2022

Brands Filing for Trademark Applications for the Metaverse Have Waned
Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including...

AdWeek News
Nov 23, 2022

Holiday Shoppers Want Reassurance and Social Commerce
The retail industry was already undergoing massive changes before fears of a recession changed marketers' game plans once again. On the heels of Deloitte's annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk...

AdWeek News
Nov 23, 2022

Watch All of Social Media Week Europe 2022
After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. From Nov. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Over the course of three days, attendees gained valuable insights and learned how social media would be affected by various...

AdWeek News
Nov 22, 2022

Pinterest Adds Support for Afrikaans, Bulgarian, Croatian
Pinterest is now available in 41 languages globally across Android, iOS and the web following the additions Tuesday of Afrikaans, Bulgarian and Croatian. The company said in a blog post Tuesday that millions of Pins in the three new languages are already on its platform Pinners can opt for one of the three new languages...

AdWeek News
Nov 22, 2022

Need Some Extra Holiday Cash? This Company Wants You to Recycle Your Clothes for Credit
New Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging establishment: used clothing bins. That's thanks to a partnership between Blank Street Coffee and SuperCircle, a platform that connects clothing brands with recyclers. It aims to make the logistics of textile recycling accessible to sustainability-minded...

AdWeek News
Nov 22, 2022

Meta Releases Community Standards Enforcement, Transparency, Widely Viewed Content Reports
Meta spent the Tuesday before Thanksgiving giving thanks to itself with its release of its Adversarial Threat Report for the third quarter of 2022, its Community Standards Enforcement Report for the third quarter, its Transparency Report for the first half of the year and its Widely Viewed Content Report for the third quarter. Chief information...

AdWeek News
Nov 22, 2022

Blind Models Strike a Pose in This Campaign for Better Disability Inclusion
While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever's Degree's Sick Beats, for example, the ad industry still significantly lacks disability inclusion, especially when it comes to hiring new talent. In an effort to put disability inclusion at the forefront, Cercil, a comprehensive care center...

AdWeek News
Nov 22, 2022

Scaling a CPG Brand in 2022 and Beyond
In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ. Edmonson is responsible for...

AdWeek News
Nov 22, 2022

MJBizCon Sessions Indicate That Despite Its Issues, the Cannabis Industry Isn't up in Smoke
Cannafans in Oregon will drive miles out of their way to find the best deals on flower, tinctures and vapes, but New Yorkers aren't so price sensitive. Those weed consumers care more about online ordering, though, which ranks at the top of their list for dispensary consideration. Buyers in Florida, meantime, will skip a retailer...

AdWeek News
Nov 22, 2022

Touch of Truth Podcast: The Strength of Going Slow With Moj Mahdara
In episode two of Touch of Truth, host Jackie Cooper sits down with founder, investor and entrepreneur, Moj Mahdara. During the discussion, Mahdara talks about her career trajectory, leaving home at 16, and the role that music and culture played in providing her the confidence to make that decision. Mahdara also talks about how she...

AdWeek News
Nov 22, 2022

How to Sign Up for Hive
Hive is a social networking application that has recently grown in popularity due to an influx of users looking for a Twitter alternative. Hive allows users to share text posts, as well as photos, videos, GIFs and more. Users can follow other users on Hive, and they can even add music to their personal profile...

AdWeek News
Nov 22, 2022

Paul Allen of Allen & Gerritsen Steps Aside as the Agency Prepares to Open 2 New Offices
When an agency founder steps down, there can be a loss of identity. But Allen & Gerritsen, which has been a steadily growing presence in the independent agency world since its founding in 1985 in Boston, looks to continue the forward progress it's been making as it changes up leadership and transitions into two new...

AdWeek News
Nov 22, 2022

LGBTQ Ad Organization Calls on Brands to Condemn World Cup Restrictions
According to a survey by the U.K.'s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect brands more for speaking out around the Qatar World Cup. That statistic rose to 63% of 18- to 34-year-olds and was higher among men (52%) than women (47%) of all ages. Following those insights, Outvertising,...

AdWeek News
Nov 22, 2022

Advertising LGBTQ Organization Calls for Brands to Condemn FIFA Men's World Cup
According to a survey by the U.K.'s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect brands more for speaking out around the Qatar World Cup. That statistic rose to 63% of 18- to 34-year-olds and was higher among men (52%) than women (47%) of all ages. Following those insights, Outvertising,...

AdWeek News
Nov 22, 2022

Moving and Elevating Culture With Combs Enterprises
From music to commerce, Sean "Diddy" Combs has been influencing culture for decades. Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. Combs Enterprises is an agency with a portfolio of various businesses and investments spanning music,...

AdWeek News
Nov 22, 2022

Brands, You Might Be Putting Up Your Own Barriers to Diverse Creators
The creator economy has always challenged the status quo around who can have influence, whose voice can be heard, who gets to work with brands and who gets to be a brand. With this disruption, there have come more opportunities for people from historically excluded communities to monetize their creative talents and perspectives, establish influence...

AdWeek News
Nov 22, 2022

This Torrid Love Story About Santa Is an Allegory for the Climate Impact of Christmas
The uncomfortable truth behind Christmas is that many beloved festive traditions are bad for the planet. Awareness is growing around the environmental impact of the holiday season, which often comes with increased consumption, food waste and excess plastic packaging for gifts and wrapping paper. Just days after the end of COP 27 (the United Nations...

AdWeek News
Nov 22, 2022

‘Tis a Holiday Season of Uncertainty—So Why Are Shoppers Still Spending?
At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there's the other end of the gifting spectrum: For those with finer tastes and deeper pockets, Overland Sheepskin...

AdWeek News
Nov 22, 2022

How Libby's Came to Dominate the Canned Pumpkin Market
For Thanksgiving 2021, we got to the bottom of why Ocean Spray labels its cranberry sauce upside-down. In 2022, we're looking at another popular canned good this time of year: Libby's 100% Pure Pumpkin. The nearly 200-year-old brand calls itself the No. 1 canned pumpkin in the U.S., and claims to sell "enough cans to...

AdWeek News
Nov 22, 2022

How HBR Becomes More Valuable in Times of Economic Distress
The Harvard Business Review, synonymous with the business case study, has lately become a model of sustainable media itself, due in large part to a burgeoning digital subscriptions business and an increasingly diversified revenue stream. The publisher, which marked its 100th anniversary in October, has capitalized on the economic uncertainty of the last few years...

AdWeek News
Nov 22, 2022

Consultancy Capgemini Acquires Creative Agency 23red
One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed. The agency, which was founded in 2000 to focus on third-sector clients by chief executive Jane Asscher and executive creative director Sean Kinmont,...

AdWeek News
Nov 22, 2022

Philips Domestic Appliances Names Droga5 London Global Creative Agency
Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of "turning houses into homes." The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has handed a three-year contract to the London operation...

AdWeek News
Nov 22, 2022

Reddit Looks Back at Its First Year in Germany
Reddit established its presence in Germany late last October, opening an office in the Mitte borough of Berlin. Just over one year later, the country represents the platform's fourth-largest user base, up from fifth, and the company's team in Germany has tripled. The company now has dedicated community, engineering, local sales, operations and product teams...

AdWeek News
Nov 22, 2022

How Indie Agency Leaders Are Communicating With Staff as the Pandemic Drags On
As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations. This includes how and when to communicate company goals to a disparate staff. Adweek attended the Worldwide Partners conference in Amsterdam recently and gathered a group of independent agency...

AdWeek News
Nov 21, 2022

Reddit Details Latest Round of Tweaks to Its Video Player
Reddit shared updates on its ongoing project to revamp its video player. The platform said it will focus on four major areas where feedback from Redditors indicated that improvements are needed: Performance: Reddit said it has lowered daily mobile playback errors by 68% since beginning the project. Conversation: The platform will introduce a swipe-left gesture...

AdWeek News
Nov 21, 2022

Kareem Daniel Exiting Disney in Returning CEO Bob Iger's First Big Move
Bob Iger is wasting no time making changes at Disney. On Sunday, Disney's board of directors announced Iger was back as CEO at the company, replacing Bob Chapek. Now, Chapek's right-hand executive is gone too. Monday afternoon, Iger sent a memo to Disney Media & Entertainment Distribution employees noting that Kareem Daniel, the company's chairman...

AdWeek News
Nov 21, 2022

Snapchat Rolls Out AR Lens for Disney's Avatar: The Way of Water
Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na'vi. The film will be released in theaters in the U.S. Dec. 16. The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and...

AdWeek News
Nov 21, 2022

Creative Flavor: Alejandro Barreras Doesn't Need Glitz and Glamour to Make Unforgettable Work
Chemistry Cultura's ecd Alejandro Barreras says that his proudest work was neither for a "glamorous client or target demographic," nor did it have a big budget. Rather, the work he and his team accomplished for Libre by Nexus continues to stick out because of its undeniable impact. "Libre by Nexus is a company that provides...

AdWeek News
Nov 21, 2022

How Insomnia Cookies Became a Late-Night Staple for Hungry Students
According to the National Sleep Foundation, up to 96% of college students report functioning on less than eight hours of sleep per night. During final exams it gets worse, with the average student eking by on a little more than six hours of sleep. While health experts have long warned that pulling all-nighters isn't good...

AdWeek News
Nov 21, 2022

How Hubilo's Senior Marketer Flourishes Amid Constant Change
Marketing careers are often crucibles, trials by fire through which multifaceted talent learns to shine. And that heat only intensifies when blended with social media, events and startup culture. Rachel Moore, senior marketing director at event tech company Hubilo, thrives amid them all--she began in social marketing and moved into a dynamic career as a...

AdWeek News
Nov 21, 2022

As Twitch Changes Revenue and Exclusivity Rules, New Opportunities Abound
When wellness brand Liquid I.V. flowed into the gaming category with creator sponsorships on Twitch, it was entering uncharted territory in its 10-year brand history. Liquid I.V. felt its brand was endemic to gaming and saw Twitch as a massive opportunity to reach games through livestreaming, as the Amazon-owned platform averaged 2.78 million concurrent viewers...

AdWeek News
Nov 21, 2022

Airlines Rethink Holiday Travel Strategy After This Summer's Hard Lessons
The travel industry spent much of 2022 selling passengers on its comeback. Now after a summer of staff shortages, delays and cancellations, airlines are trying to redirect passenger expectations in time for holiday travel. The outlook seemed far more promising earlier this year. Booking.com, Expedia, Turkish Airlines and Vrbo all bought Super Bowl ads, while...

AdWeek News
Nov 21, 2022

Mayan Lopez's TikTok Videos With Famous Dad George Got Her an NBC Sitcom
When we're kids, our parents seem desperately uncool to us. But as we grow older, we start to see them as humans. And some of us even end up following in their footsteps, as is the case with Mayan Lopez and her dad, comedian George Lopez. The father and daughter star in the new NBC...

AdWeek News
Nov 21, 2022

Marketers Can Take a Page Out of Human Resources' Book to Manage a Brand's Reputation
While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they're kind of polar opposites: One is distinctly external while the other is internally focused. Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing...

AdWeek News
Nov 21, 2022

Autodesk Adds Ryan Reynolds' Maximum Effort as a Creative and Strategic Partner
When Dara Treseder moved on from Peloton to software design platform Autodesk in September, she brought one of her ad agencies with her. Treseder signed on Ryan Reynolds' Maximum Effort agency, buying into the creative-as-a-subscription (CaaS) program from MNTN (Maximum Effort's parent company), which bundles media and creative services for brands. The package offers brands...

AdWeek News
Nov 21, 2022

Howler Creates ‘Group of Death' to Scream Metal Anthems to Protest World Cup
As the FIFA World Cup gets underway in Qatar, a soccer magazine is taking a wildly different approach to its coverage of the globe's biggest tournament--and it involves thrash metal protest songs, a fundraiser for girls and youth soccer and its own version of the "Group of Death." The team at Howler Magazine, a publication...

AdWeek News
Nov 21, 2022

Pew on Shopping: In-Store Is the Method of Choice; Smartphones Are the Device of Choice
Adults in the U.S. still prefer to do their shopping in-person, in a physical store, but the smartphone has become the device of choice when shopping online, according to a new study from Pew Research Center. Pew found that 76% of respondents to its survey buy things online via smartphones, compared with 69% through desktop...

AdWeek News
Nov 21, 2022

The 4 Rs of Working With Agency Search Consultants
Search consultants play an important role in the marketing services agency industry. They may only represent about 25% of agency searches, but the biggest reviews are typically managed by them. They are an important gatekeeper in the agency selection process for many significant opportunities. Given how critical their role is, we're often asked how agencies...

AdWeek News
Nov 21, 2022

Macy's Will Hold a Thanksgiving Day Parade in the Metaverse
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event. The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also...

AdWeek News
Nov 21, 2022

Mastodon: How to Bookmark a Post
Mastodon allows users to bookmark their favorite posts so that they can easily view them again later on. Our guide will show you how to bookmark a post in the Mastodon mobile application. Note: These screenshots were captured in the Mastodon app on iOS. Step 1: Tap the three dots in the top-right corner of...

AdWeek News
Nov 21, 2022

Ketchup Giant Asks Diners to Leave a ‘Tip for Heinz' at Restaurants Using Different Brands
Heinz is asking loyal fans of its ketchup brand to put their money where their mouth is. Starting Nov. 30 at 8 a.m. ET and running through Dec. 21, the "Tip for Heinz" campaign is encouraging Heinz fans to add an extra $1 tip for Heinz while dining out at restaurants not offering the brand...

AdWeek News
Nov 21, 2022

PETA Wants Turkeys to Sit at the Holiday Dinner Table—Not on It
The world's largest animal rights organization People for the Ethical Treatment of Animals (PETA) has released its first Christmas campaign offering the point of view of a turkey over the holiday season. Created by animation house Dream Farm Studios, the two-minute film introduces Toby the turkey, showing his life-story and how he came to make...

AdWeek News
Nov 21, 2022

Instagram: How to See Everyone You've Muted
Instagram allows people to mute the users they follow on the photo- and video-sharing platform. When a user mutes someone, they will stop seeing their content on Instagram, but they won't unfollow them. Our guide will show you how to view all of the users you've muted in the Instagram application. Note: These screenshots were...

AdWeek News
Nov 21, 2022

Behind the Creator: Michael Le
In 2022, the conversation around marketing is incomplete without addressing the creator economy. But how do creators approach brand partnerships, and what do they like to see from potential brand relationships? Adweek's new "Behind the Creator" series asks creators how to establish healthy, mutually beneficial partnerships in the creator economy. Michael Le, better known as...

AdWeek News
Nov 21, 2022

Mattel Debuts New NFT Marketplace to Turn Toys into Digital Collectibles
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching a platform called Mattel Creations this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The...

AdWeek News
Nov 21, 2022

Meta Reveals Latest Updates to Teen Safety Measures on Facebook, Instagram
Meta vice president and global head of safety Antigone Davis detailed several updates Monday geared toward keeping teems safe on Facebook and Instagram. Mirroring a step the company took on Instagram in July 2021, anyone under the age of 16--under 18 in certain countries--who joins Facebook will be defaulted into more private settings, and users...

AdWeek News
Nov 21, 2022

Harman International Consolidates Global Advertising and Media Into Havas Group
Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record. Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers...

AdWeek News
Nov 21, 2022

Back Market's Animated Ad Portrays Tech Firms as Monsters
Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign. Released on Nov. 21, the "Tech...

AdWeek News
Nov 21, 2022

Study Estimates Up to Half of Digital Ad Spend Was Wasted Targeting Early Voters During the Midterms
Failing to include early voters in audience segment targeting could have led to nearly $1.5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing previous midterm election cycles, according to estimates by performance marketing company Stirista. The 2022 key voter analysis from Stirista found 65% of the total U.S. midterm votes were...

AdWeek News
Nov 21, 2022

Twitch Brings Back POG Picks Live Shopping Event in US, Extends It to More Markets
Twitch is bringing back its POG Picks live shopping event in the U.S. Dec. 10, a well as extending the initiative to Canada (it was held Nov. 8), Germany and the U.K. (Nov. 25 in both of those markets). The Amazon-owned streaming platform kicked off POG Picks in the U.S. last August, for back to...

AdWeek News
Nov 21, 2022

Augmented Reality Rewrites the Rules of Attention and Media Planning
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR's relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these...

AdWeek News
Nov 21, 2022

BuzzFeed Inc. Announces Expanded, Global Events Slate for 2023
Publisher BuzzFeed Inc. plans to substantially bolster the size of its events portfolio in 2023, chief revenue officer Edgar Hernandez told marketers during a presentation in Long Beach, California, over the weekend. As part of the expansion, ComplexCon, which hosted its seventh iteration over the weekend, will debut in three, yet-to-be-determined cities across Europe, Asia...

AdWeek News
Nov 21, 2022

Marketing Sector's Progress on Inclusivity Has Flatlined, Kantar Report Finds
Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar's Inclusion Index. The latest report is the first since 2019, before the outbreak of the Covid-19 pandemic. It's based on qualitative findings from 13,000 employees across 13 countries and 24 industries. The aim...

AdWeek News
Nov 21, 2022

Here Are the Winners of the 2022 Adcolor Awards
On Nov. 20, Adcolor, the non-profit organization dedicated to the advancement of professionals of color within creative industries, announced the winners and honorees of its 16th annual Adcolor Awards. The Sunday ceremony capped a four-day conference that began on Nov. 17. Presented by Amazon, Disney, Google/YouTube and Meta, this year's ceremony--the first fully in-person event...

AdWeek News
Nov 20, 2022

Bob Iger Returns as Disney CEO, Replacing Bob Chapek, in Shocking Shakeup
In a stunning turn of events, Bob Iger is returning as the Walt Disney Company's CEO after less than a year of retirement. Disney's board of directors announced the decision Sunday evening. Current CEO Bob Chapek--who had held the role since February 2020--will be stepping down and exiting the company. "We thank Bob Chapek for...

AdWeek News
Nov 20, 2022

Ryan Reynolds Resurrected Four Walking Dead Characters—for Series Finale Ads
It's the end of an era at AMC as The Walking Dead aired its final episode after 11 seasons tonight--but some of the finale's biggest surprises came during the show's ad breaks. That's because four Walking Dead characters who died over the show's 12-year run were resurrected--as zombies--in five spots that aired during the program....

AdWeek News
Nov 20, 2022

When the Research Says No, but Your Instincts Say Yes
In October 1989, NBC executives received the test results for a new sitcom--and they were bleak. The show was simultaneously "ordinary" and "unbelievable," "familiar" and "disorienting." As a result, "no segment of the audience was eager to watch the show again." Most networks passed on it, including NBC. Still, there were a handful of executives...

AdWeek News
Nov 20, 2022

As the NFT Frenzy Fades, Brands Recalibrate Their Strategy
A $180,000 image of a Taco Bell taco, an $800 virtual Pringles can, a $265 piece of Charmin toilet paper. In summer 2021, as prices of major cryptocurrencies swelled to record highs, it seemed like branded nonfungible tokens (NFTs) were inescapable and regularly commanding head-scratching sums. Crypto companies billed their digital ownership model as a...

AdWeek News
Nov 20, 2022

Meet the Winners of the 2022 Adweek's Readers' Choice: Best of Tech Partner Awards
As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone's mind. That's why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers' Choice: Best of Tech Partner Awards--which recognizes the top advertising...

AdWeek News
Nov 20, 2022

Infographic: What's Driving People Back to Shopping Malls
Don't count out the American shopping mall. A new report from foot traffic analytics firm Placer.ai looked at malls nationwide to discover what amenities are luring back customers, from unexpected retailers to entertainment destinations. In August 2021, York Galleria Mall in Pennsylvania replaced a defunct Sears store with a Hollywood Casino by Penn Entertainment. The...

AdWeek News
Nov 18, 2022

Klarna Is Here to Make Shopping Smoother and Smarter for Consumers
Klarna is best known for its 'Buy Now, Pay Later' option that empowers consumers to make big-ticket purchases without having to cover the entire cost upfront. But that's not all the global retail bank brings to the table as it evolves into a 360 shopping ecosystem and mecca for consumers and merchants alike. Klarna's chief...

AdWeek News
Nov 18, 2022

Liquid Death Tazed Its Haters and It's Still Not the ‘Worst Water Ever'
The people of the internet are not generally known for being easy to please, and the willingness to dub anything from random movies to National Parks as "the worst ever" has made it clear that quite literally everything is a matter of taste. Most companies are happy to let negative comments slide, but every now...

AdWeek News
Nov 18, 2022

Velveeta Wants to Be Part of Your Next Booty Call
Velveeta wants to be invited to your next late-night call. As a way to satisfy fans' unbridled snack cravings, Velveeta is inviting pleasure seekers everywhere to rethink that standard booty call with the launch of "Velveeta Foodie Call," a new part of its existing "La Dolce Velveeta" platform. The brand is offering fans everywhere the...

AdWeek News
Nov 18, 2022

Marketing Morsels: Post-Coital Velveeta, Ranch on a Branch and More
This week's edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment! Morsel #1: Velveeta upgrades the booty call Booty call? How about a Foodie Call? Based on survey results saying that more than half of fans would give up sex for cheese, and 70%...

AdWeek News
Nov 18, 2022

Why Newsletters Are Thriving on LinkedIn as Meta, Twitter Abandon Them
Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn. "Professionals have always come to LinkedIn...

AdWeek News
Nov 18, 2022

Uber Wants to Be Your ‘Getaway' Car for the Holiday Season
After a few years of disrupted holiday travel, many may have forgotten how much the season takes out of us. As families gather together under one roof again, Uber is reminding us it's ready in case you need a break. To celebrate its newly launched platform, Get Your Ride Right, Uber has a new campaign...

AdWeek News
Nov 18, 2022

Dear Swifties: Ticketmaster Doesn't Care That You Hate Them
On Tuesday, Ticketmaster enjoyed their largest ticket sales day ever, selling over 2 million tickets to Taylor Swift's upcoming The Eras Tour. This could have been a quiet victory for the company. Instead, it was the beginning of a week filled with mass vitriol as "Swifties" took to the internet against Ticketmaster and its parent...

AdWeek News
Nov 18, 2022

Adweek Podcast: Behind the Scenes at Europe's Brandweek and Social Media Week Events
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller is joined by some of Adweek's Europe team, brand editor Rebecca Stewart and creative editor Brittaney Kiefer. With Europe's run of Social Media Week and Brandweek officially over, Stewart and Kiefer discuss the year's worth of work behind the...

AdWeek News
Nov 18, 2022

How Fox Sports Pulled Off a Massive World Cup Marketing Campaign
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup...

AdWeek News
Nov 18, 2022

Livestream Shopping Delivers for Both Brands and Creators
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek's director of audience engagement Jess Zafarris during our Elevate: Future of Shopping event to dive into what live shopping...

AdWeek News
Nov 18, 2022

Why You Need to Build Communities Within Your Community
Food52 is a cooking and home company that acquired two heritage home brands last year: Dansk, a design-forward home goods brand, and Schoolhouse, a lighting and lifestyle goods company dedicated to creating modern heirlooms. While existing under a similar industry umbrella, these brands have varying aesthetics and their own communities of superfans. Founder and co-CEO...

AdWeek News
Nov 18, 2022

The Rules of Brand Building Are Being Rewritten—Don't Get Left Behind
We have reached a tipping point. As the value of Apple approaches $250 billion--roughly the annual revenue of GM and Honda combined--few marketers would argue with the claim that brands focused on customer experience (CX) are more valuable than ever. And while Byron Sharp's How Brands Grow is a siren song for the storytelling Mad...

AdWeek News
Nov 18, 2022

As Big Tech Tightens Its Ad Spend, Axel Springer Titles Feel the Impact
As the technology industry sheds headcount and trims expenses in response to a worsening economic forecast, digital publishers reliant on Silicon Valley ad spend--namely this week, Protocol and Morning Brew--have found themselves caught in the contraction. In October, as part of these new austerity measures, 34% of technology companies cut or paused their advertising budgets,...

AdWeek News
Nov 18, 2022

Instagram: How to Use the Thankful for Friends Chat Theme
To celebrate the upcoming Thanksgiving holiday in the U.S., Instagram released a "Thankful for Friends" chat theme that adds fall colors and a Thanksgiving-themed background to conversations. Our guide will show you how to use the Thankful for Friends chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on...

AdWeek News
Nov 18, 2022

Twitch Details Several Updates Coming to Its Platform
Twitch detailed several updates during its monthly Patch Notes livestream Thursday. The Amazon-owned streaming platform will begin experimenting later this year with giving streamers the ability to tag another channel in their title, letting viewers interact with that tag and follow that channel without leaving the stream they're watching. Twitch will also begin experimenting with...

AdWeek News
Nov 18, 2022

Instagram: How to Block Someone on Mobile
As people use the Instagram mobile application, they may come across bothersome users they don't want to interact with. When this happens, they have the option to block those users in order to stop them from being able to see their content or interact with them in the app. Our guide will show you how...

AdWeek News
Nov 18, 2022

Budweiser's World Cup Stadium Plans Given Red Card as FIFA U-Turns on Alcohol Sales
Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. The U-turn, announced by organizer FIFA two days before the tournament kicks off, could potentially cause a legal headache for soccer's governing body if sponsor Budweiser--with which it has a $75 million sponsorship...

AdWeek News
Nov 18, 2022

Group Black's Travis Montaque Debuts a New Network to Shape a More Equitable Creator Economy
In 2021, Travis Montaque launched Group Black to address inequity in media. Now, with a new venture called Crater, the entrepreneur and Adweek's Media Executive of the Year aims to make a similarly indelible mark on the fast-growing creator economy. Today, Montaque introduced a new network geared towards providing key support to creators who are...

AdWeek News
Nov 18, 2022

The Truth About Ryanair's ‘Savage' Social Media Strategy
For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet's...

AdWeek News
Nov 18, 2022

At Intel's New Island in Animal Crossing, Players Can Turn E-Waste Into In-Game Treasures
Players of Nintendo's Animal Crossing: New Horizon can periodically find a rusted part by rifling through the recycling bin on their virtual island. And while some might consider a rusted hunk of metal trash, Intel and Dell Technologies saw an opportunity to turn them into in-game treasures and opportunities to promote their own recycling efforts....

AdWeek News
Nov 18, 2022

Metaverse Marketing Podcast: What's Next for Web3 and Beyond
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a...

AdWeek News
Nov 18, 2022

These Brands Sold One Thing. Then They Changed Completely
A few weeks ago, Walmart announced the relaunch Secret Treasures, its $1 billion sleepwear brand. The revamped line will feature trendier styles and even sell under a new brand name: Joyspun. The sleepwear category, said evp of apparel and private brands Denise Incandela in a statement, is "undergoing a significant transformation," and it only made...

AdWeek News
Nov 18, 2022

Azerion Acquires International Digital Ad Business Hybrid Theory
Digital entertainment and media advertising platform Azerion continues its merger and acquisitions activity with the purchase of programmatic agency and trading desk Hybrid Theory, expanding its footprint across the U.S. and broader APAC market. The financial terms of the deal have not been disclosed. Hybrid Theory, run by chief executive Patrick Johnson, has worked with...

AdWeek News
Nov 17, 2022

The Lottery's Christmas Ad Is an Epic Romcom About Taking a Chance on Love
Move over, Love Actually. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.'s National Lottery. The largest-ever Christmas campaign from National Lottery operator Camelot is about the magic of luck, drawing an obvious parallel between winning the lottery and falling in love. Created by agency adam&eveDDB, the...

AdWeek News
Nov 17, 2022

Neuro-Insight Promotes Pranav Yadav to Global CEO
Neuromarketing and neuroanalytics firm Neuro-Insight has announced the promotion of Pranav Yadav to global chief executive officer. Yadav, who founded the ad-tech company and is currently the CEO of the U.S. business, will succeed longtime marketing and agency veteran John Zweig as he takes the remaining subsidiaries under his management. Zweig will assume the role...

AdWeek News
Nov 17, 2022

MPWIS Podcast: Breaking Down Adweek's 2022 Most Powerful Women in Sports
In today's episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of nonprofit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider. The trio breaks down Adweek's 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird. Adweek's Most Powerful Women...

AdWeek News
Nov 17, 2022

Creators on OnlyFans Can Add Stores From Ecommerce Platform Spring to Their Profiles
Creators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software. OnlyFans creators with stores on Spring can connect those stores directly to their profiles on the platform and offer digital and physical merchandise such as calendars, puzzles and T-shirts directly to fans....

AdWeek News
Nov 17, 2022

Kraft Heinz's Delimex's First Foray Into Gaming Literally and Figuratively Feeds Players
Kraft Heinz's frozen food brand Delimex is giving an assist to gamers in the name of snacks. In its first campaign after a rebrand, Delimex is "Feeding Gamers" literally and figuratively. Through Nov. 18, Delimex is creating a team in three games--Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2 and Overwatch 2--and...

AdWeek News
Nov 17, 2022

Turn On, Tune In, Drop Out? Edibles Campaign Looks Low-Key Trippy but the Goodies Are All About Productivity
If a cannabis marketer uses groovy, psychedelic images--think flower power and candy colors--it may bring to mind Woodstock-era bacchanals with a "turn on, tune in, drop out" vibe. A new campaign from Canyon THC has purposely co-opted the look of that acid trippy period, but flipped the carefree Summer of Love notions on their heads....

AdWeek News
Nov 17, 2022

TelevisaUnivison Partners With Omnicom for Hispanic Household Data Graph
Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with OMG's identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety...

AdWeek News
Nov 17, 2022

How Panini America Is Marketing World Cup Stickers in 2022
With 52 years of experience making World Cup sticker books, trading card company Panini America begins planning for the next installment of soccer's largest event as soon as the latest one ends. Panini has sold a billion packets of stickers worldwide featuring player photos and team logos in 10 different languages using that approach. Unfortunately,...

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