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AdWeek News
Feb 15, 2019

Coors Light Toasts Farmers in Response to Bud Light's Super Bowl Campaign
Bud Light's Super Bowl campaign taking a swipe at competitors Miller Lite and Coors Light for using corn syrup sparked a conversation around brewing ingredients. American corn farmers were not pleased with the approach. Miller Lite subsequently shot back with a full-page ad in the The New York Times. Today, Coors Light is hosting a...

AdWeek News
Feb 15, 2019

3 Key Advertising Takeaways From the IBM Think Conference
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dollars from brands to consumers and as consumers...

AdWeek News
Feb 15, 2019

NBA Game Recaps Are Being Added to Facebook Watch
Facebook Watch is driving hard to the hoop, as its partnership with NBA Digital will now bring game recaps from the National Basketball Association, Women's National Basketball Association, NBA G League and NBA 2K League to the social network's video destination. The league will also host a weekly Watch Party on Facebook Watch, enabling fans...

AdWeek News
Feb 15, 2019

Why Maybelline New York and New York Fashion Week's Partnership Continues to Work, 10 Years On
New York Fashion Week seen quite a bit of change over the past decade. In 2010, the event fled its longtime home in Bryant Park, relocating to Lincoln Center. And then in January 2015, Mercedes-Benz, which had served as NYFW's title sponsor for eight years, announced its departure. Later that same year, Fashion Week relocated...

AdWeek News
Feb 15, 2019

Why Do Advertisers Keep Spending More and More With the Walled Gardens?
The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, according to the latest numbers from the trade body, compiled by PwC,...

AdWeek News
Feb 15, 2019

Nokia Is Debuting a New Web Series About the Future of Tech
Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from 5G to virtual reality. Starting this week, Canadian business journalist Michael Hainsworth is hosting Futurithmic, a branded series that asks questions about...

AdWeek News
Feb 15, 2019

Q&A: Adweek's Chief Brand Officer Danny Wright Talks About Diversity and Challenges in the Industry
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his career. Wright talks about some of the challenges he sees in the industry for people of color and the ebb and flow...

AdWeek News
Feb 15, 2019

Ogilvy Announces Another Restructuring in the Latest Phase of Its ‘Next Chapter'
WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject line "Next Phase Next Chapter," global CEO John Seifert confirmed a series of promotions and departures as he seemingly finalized the makeup of...

AdWeek News
Feb 15, 2019

Tips to Help Advertisers Survive and Thrive in the Gig Economy
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time...

AdWeek News
Feb 15, 2019

Why a Refocused Emphasis Needs to Be Put on AI and Not on Social
When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and now social media. Facebook long wanted to "make the world more open and connected," but...

AdWeek News
Feb 15, 2019

How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital channels. However, with players like Amazon and Google effectively moving the co-op game to digital, the modern terrain is shifting. Increasingly, we're going to see retailers and brands evolving their co-op...

AdWeek News
Feb 15, 2019

Nascar Hopes Marketing a New Generation of Drivers Can Lure Fans Back to the Sport
Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships. Instead, up-and-coming new drivers like Chase Elliot, Ryan Blaney, Joey Logano, Bubba Wallace and more are racing to fill their void in Nascar's top circuit, the Monster Energy Cup Series. "It's not the Nascar of...

AdWeek News
Feb 15, 2019

BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol' McLanden
For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale--a poem about a new folk legend: Ol' McLanden. This fictional, larger-than-life character comes alive in "Legend," a 75-second spot created by Goodby Silverstein & Partners, BMW's agency of record since April 2018. Star Trek actor...

AdWeek News
Feb 15, 2019

NBA Superstars Are Here to Remind You That Hulu Has Live Sports Available for Streaming
Hulu secured Joel Embiid of the Philadelphia 76ers and Damian Lillard of the Portland Trail Blazers to remind you that the streaming service now has games available to watch live. The two 30-second spots will be shown this weekend, on Saturday during the 3-point shootout and on Sunday during the All-Star Game. The "Hulu Sellouts"...

AdWeek News
Feb 15, 2019

Brands Still Have a Lot to Learn About Diversity and Creating Inclusive Work Environments
In the past week, the Commonwealth of Virginia was the focus of many heated discussions across the nation. Of course, the attention this ongoing discourse has attracted has been a source of significant embarrassment and shame. However, the use of blackface is not new to Virginia, the South or even our country as a whole....

AdWeek News
Feb 15, 2019

Isobar Veteran Ricardo Salema Becomes the Agency's First U.S. Chief Creative Officer
Isobar, the self-proclaimed experience-led transformation agency in the Dentsu Aegis Network, announced the promotion of Ricardo Salema to be its first U.S. chief creative officer. He previously was executive creative director. The appointment follows the hire of Digitas veteran Ronald Ng as global CCO last November. Salema first joined Isobar 12 years ago as a...

AdWeek News
Feb 15, 2019

How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity
The "coaching tree" is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to a legend who gave them the chance to earn their keep. In advertising, the theory of the coaching tree is pertinent as some of advertising's earlier...

AdWeek News
Feb 15, 2019

Snapchat: Here's How to Change Your Email Address
Did you know that you can change the email address associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap the gear in the...

AdWeek News
Feb 15, 2019

Volkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.
Less than three months after consolidating its North American marketing business with WPP's VW Partnership, Volkswagen has named Johannes Leonardo lead brand agency in the United States. The agency will now be part of that team. A Johannes Leonardo spokesperson confirmed that the decision followed a competitive pitch but declined to elaborate. According to additional...

AdWeek News
Feb 15, 2019

This Ad Captures the One Thing Every Millennial's Dad Does
The relationship between parents and children is different not only in every country but also in every household. That said, some things seem to unite parents around the world, even when it's not totally clear why. For a perfect case in point, check out this new ad from Norwegian telco Ice and Oslo-based agency Nord...

AdWeek News
Feb 15, 2019

Keurig Dr Pepper Selects Initiative as Media Agency of Record for U.S. and Canada
Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek. It marks a significant expansion of the IPG Mediabrands agency's relationship with the company that has been AOR for Dr Pepper Snapple Group since 2008. Initiative declined...

AdWeek News
Feb 15, 2019

Kraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in D.C.
Even in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser--not just because it was set to close a mere four days later, but also because everything in it was free of charge. The store--a grocery--was the contrivance of Kraft-Heinz, and the...

AdWeek News
Feb 15, 2019

How These 9 Brands Are Commemorating Black History Month This Year
It's Black History Month, and as the country celebrates black people, black activists and black icons, several brands are joining in to honor the impact they've had on culture and society. Here are nine brands who are participating and what they're doing below. Instagram The social media giant is encouraging its users to #ShareBlackStories with...

AdWeek News
Feb 15, 2019

Subaru Highlights the Joys, Anxieties and Lifelong Memories of Owning a Forester
Carmichael Lynch stages three very different rides in a trio of short films touting Subaru's 2019 Forester SUV. Directed with cinematic flair by Smuggler's Mark Molloy, these minute-long spots takes disparate routes to provide glimpses into the lives of various Forester owners. The most ambitious entry features Twilight Zone-style imagery as parents imagine their teenagers...

AdWeek News
Feb 15, 2019

How David Marchese Will Transform The New York Times Magazine's Talk Column
The things entertainers, from Quincy Jones to Alex Trebek and Maggie Gyllenhaal, have told David Marchese have gone viral before. Marchese's ability to get such personalities, who have already been interviewed countless times, to open up, let their guard down and show their vulnerability has made his "In Conversation" columns at Vulture and New York...

AdWeek News
Feb 14, 2019

Change The Ref Transformed This Valentine's Day Mural Into a Chilling Statement on Gun Violence
A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. "When [Manuel] talked to me about Valentine's Day, he said, 'I don't want to be home, mourning. I want to be active and I...

AdWeek News
Feb 14, 2019

A California Plan to Make Big Tech Pay People for Data Raises Eyebrows
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating. Newsom, who was sworn in as governor in January, made the announcement during his State of the State address on Tuesday. "California's consumers should...

AdWeek News
Feb 14, 2019

Twitter Is Tinkering With How Users Share Photos and Videos
Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature, which enabled him to add location details and color overlays to photos, videos and livestreams. NEW! Twitter is testing a 'News Camera'...

AdWeek News
Feb 14, 2019

Facebook Is Bringing Some of Its Monetization Options for Video Creators to Europe
Facebook is extending two monetization options for video creators to certain countries in Europe. The social network's test of fan subscriptions is being expanded to European countries including the U.K., Spain, Germany and Portugal. Facebook began testing fan subscriptions in the U.S. last year as a way for people to support their favorite video creators...

AdWeek News
Feb 14, 2019

It Isn't Time to Celebrate Progress—It's Time to Double Down on Diversifying to Encourage Action
When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we've made progress. Take, for example, the widespread criticism of Liam Neeson's astonishing interview last week about a moment in his past when he wanted to...

AdWeek News
Feb 14, 2019

Mobile Payment App Alipay Is Coming to Walgreens
The 3 million or so travelers from China who visit the U.S. each year will be able to use mobile payment app Alipay at 3,000 Walgreens in cities like New York, San Francisco and Las Vegas--with 4,000 additional U.S. locations expected to be added by April. Walgreens joins Guess stores and the shops at San...

AdWeek News
Feb 14, 2019

How Maria Menounos Is Building the ‘ESPN of TV Talk' With AfterBuzz TV
Maria Menounos is a host, an author, a podcaster and even a wrestler, but she is also the CEO and co-founder of a new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and helps develop the careers of hundreds of new hosts each year. Maria Menounos (l.) with...

AdWeek News
Feb 14, 2019

How The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in Under a Year
Little about The Wonderful Company's new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of ros? and sauvignon blanc--in the middle of winter. The ornate packaging was inspired by vintage luxury perfume bottles, created by a French glass...

AdWeek News
Feb 14, 2019

Facebook Removed 168 Accounts, 28 Pages, 8 Instagram Accounts in Moldova
Parliamentary elections will be held in Moldova Feb. 24, and Facebook took steps to safeguard the vote in that country from manipulation via its platform. Facebook head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that 168 Facebook accounts, 28 Facebook pages and eight Instagram accounts were removed for engaging in coordinated inauthentic...

AdWeek News
Feb 14, 2019

Amazon's New Program Lets Developers Reward Users With Gifts From the Site
Digital marketers are always on the lookout for technology that can deliver the right message to the right person on the right device at the right time. Over the years, there have been many who have claimed they can do it. Today, another company enters the fray: Amazon. With its new rewards service--called Moments--Amazon said...

AdWeek News
Feb 14, 2019

Diversity on Tech Company Boards Continues to Move at a Snail's Pace
Earlier this month, ecommerce giant Amazon appointed its first African-American female board member since 2009, tapping Starbucks chief operating officer Rosalind Brewer. However, expectations of a surge of similar moves in Silicon Valley should be tempered by this fact: Last January, Facebook appointed its first-ever African-American board member, former American Express chairman and CEO Kenneth...

AdWeek News
Feb 14, 2019

Omnicom Promotes Hearts & Science CEO Scott Hagedorn to Lead OMG North America
Scott Hagedorn, founder and CEO of the Hearts & Science team that made headlines by scooping up AT&T and Procter & Gamble's media accounts in 2015 and 2016, has been promoted to chief executive officer of Omnicom Media Group in North America, effective immediately. Hagedorn succeeds Page Thompson, who will retire after four decades with...

AdWeek News
Feb 14, 2019

This Powerful Ad Shatters the Notion That Down Syndrome Means a ‘Lifetime of Limitations'
For the past few years, the Canadian Down Syndrome Society, along with their agency FCB, has been aggressive in fostering a sense of empathy and understanding about the condition. Some of the award-winning work from Canada has opened eyes and courted some controversy yet, more importantly, dispelled the myths surrounding people with Down syndrome. This...

AdWeek News
Feb 14, 2019

This Quirky and Mildly NSFW Valentine's Ad Puts a Fun Twist on Quality Couple's Time
Valentine's Day ads are generally pretty forgettable fare, gushing with romantic clich?s and not-so-subtly browbeating you into spending money on overpriced flowers, chocolates, cards and meals. If you prefer your romance to be a bit more...experimental, however, sex toy emporium Lion's Den has you covered with a fun new ad from agency Fancy, which has...

AdWeek News
Feb 14, 2019

Why This Chocolate Company Is Proud of Using GMO-Friendly Ingredients
Many food brands on the market use the fact that they are GMO-free as a selling point, but Ethos Chocolate wants to sell you on GMOs. Ethos Chocolate debuted over a week ago with four varieties of chocolate. Each one includes a key ingredient that could benefit from GMO farming. The mastermind behind the product...

AdWeek News
Feb 14, 2019

Following Prada's Blackface Controversy, the Brand Taps Ava DuVernay to Lead New Diversity Council
Reeling from recent accusations of blackface, Prada has announced that it is starting a diversity and inclusion council that will be headed up by director Ava DuVernay and artist Theaster Gates. The aims of the council--which will include several other yet-to-be-revealed members--are to create internship and job opportunities for students of color in fashion, which...

AdWeek News
Feb 14, 2019

Amazon's HQ2 Dumps New York on Valentine's Day
It's been a rough week for the world's richest man: As Amazon CEO Jeff Bezos' battle with the National Enquirer rages on, his company announced its romance with Long Island City, Queens, is over and it will not build part of a second headquarters there. "A number of state and local politicians have made it...

AdWeek News
Feb 14, 2019

GM Moves Chevrolet's Regional Media Business From Dentsu to Publicis
General Motors recently moved the local portion of its Chevrolet media business from Dentsu's Carat to Publicis-owned Martin Retail Group, a spokesperson confirmed today. Chevy is the company's best-selling brand by a significant margin, and Martin will now handle media planning and buying duties for the brand's regional dealers across the United States. "Yes, we...

AdWeek News
Feb 14, 2019

Woodstock Is Looking for a New Poster, With Help From the Artist They Snubbed in 1969
Artist David Edward Byrd still remembers the phone call he got about doing a poster for some outdoor concert in upstate New York. It was the summer 1969, and the guy on the phone was Bill Graham, the legendary concert promoter who'd opened the Fillmore East in New York, where he booked bands ranging from...

AdWeek News
Feb 14, 2019

How Organic Valley Has Kept Farmers at the Core of Its Business
Leslie Kruempel has a unique title to represent a unique brand. As mission executive of Organic Valley, she has grown the company's marketing presence substantially in the years she's been at the company. Adweek caught up with Kruempel at the Brandweek: Challenger Brands event earlier this month, where she chatted about working with farmers to...

AdWeek News
Feb 14, 2019

3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social
It's no secret, the economics of online content has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital advertising is increasingly competitive and volatile, making it difficult to remain reliable. P&G, the biggest advertiser in the U.S., kept their brands from advertising on YouTube for more than...

AdWeek News
Feb 14, 2019

Marketers Can Tap Into Mobile Advertising to Create a Successful Event
Think about the last few interactions you had: making plans with a friend, setting a meeting, ordering lunch. Whether they be personal or professional, chances are that the majority of your day-to-day interactions have taken place from behind a screen. Between social channels like LinkedIn and Meetup and standard communication tools like email and chat,...

AdWeek News
Feb 14, 2019

Snapchat: Here's How to Manage the App's Notifications
Did you know that Snapchat allows you to manage your notifications settings so that you only receive alerts on things you care about? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left corner of the...

AdWeek News
Feb 14, 2019

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry
Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these performance standards for nearly two years. While similar at face value and sometimes pitted against one another in the battle to...

AdWeek News
Feb 14, 2019

From Streaming to Late-Night, 6 Things We Learned About TV's Future at TCA Winter Press Tour
After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and streaming outlets shared their TV plans for midseason and beyond. (You can find Adweek's full TCA coverage here.) In the thick of Peak TV--and with...

AdWeek News
Feb 14, 2019

Nothing Says Love More Than a ‘Beef Bucket' KFC Cooked Up in France
For Valentine's Day, KFC sparked a lover's quarrel with its chicken-lovin' fan base in France through social posts that announced the addition of a "Beef Bucket" to the restaurant's menu. "We decided to make peace with lovers of #beef, so we're launching the #BeefBucket soon!," proclaimed Twitter and Facebook teasers last week. "Rendezvous on our...

AdWeek News
Feb 14, 2019

What Agencies Are Doing to Encourage Discussion, Reflection and Celebration During Black History Month
Diversity can sometimes be a buzzword when it comes to corporate culture, but a number of agencies are putting their money where their mouth is and amplifying black voices in celebration of Black History Month. Adweek sent out a call to learn more about what agencies are doing to honor minority contributions for Black History...

AdWeek News
Feb 14, 2019

Timeline: Lee Clow's 50 Years in Advertising
1943 Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach. 1968 Jay Chiat and Guy Day form creative agency Chiat/Day in Los Angeles through the merger of Jay Chiat & Associates and Faust/Day. The agency had one office, 50 employees and...

AdWeek News
Feb 14, 2019

Lee Clow Announces Retirement and Looks Back on a Career That Helped Define Advertising
Today, one of advertising's leading lights officially hung up his hat. Lee Clow--the legendary creative behind such campaigns as "Think Different," the Energizer bunny and the Taco Bell chihuahua--has retired after 50 years in the business, 30 of which he spent turning Apple into a case study on the effectiveness of creative marketing. That's not...

AdWeek News
Feb 13, 2019

Amazon Prime Video Sees Itself as a ‘Global Network,' and Says It's Not Focused on Netflix
It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in Pasadena, Calif. One of her big initiatives when she arrived at Amazon from NBC, Salke said, was getting her hands around...

AdWeek News
Feb 13, 2019

Behind the Scenes: Turning the Westminster Dog Show Into a Social Media Sensation
Until a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred canines from the comfort of their own homes. Today, it's expanded into Westminster Week, held annually at New York's Madison Square Garden,...

AdWeek News
Feb 13, 2019

Twitter Is Testing a New Way to Preview Other Profiles Without Leaving Its Timeline
Twitter is testing a new way for its iOS users to preview profiles without leaving their timelines. The social network said in a tweet that iOS users can tap on any @ handle contained within a tweet to bring up a preview, which allows them to check out that account and follow it, should they...

AdWeek News
Feb 13, 2019

Can a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case
Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built on site, costs nearly $400,000, according to the U.S. Census Bureau. Enter Clayton Homes with a campaign for its "smart solution" to...

AdWeek News
Feb 13, 2019

Google Plans to Invest $13 Billion on Data Centers and Offices Across the U.S. This Year
Google plans to invest $13 billion in data centers and office space this year. Google CEO Sundar Pichai today said the company is expanding its U.S. footprint, with plans to create "tens of thousands" of jobs while giving it a physical presence in nearly half the states in the country. The planned investments are a...

AdWeek News
Feb 13, 2019

The Facebook Marketing Partners Program Added an Offline Conversions Category
The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network's offline conversions tool enables advertisers to measure, target and optimize their campaigns based on transactions or events that happen offline. Facebook created a page for potential offline conversions partners, which can apply here, as long...

AdWeek News
Feb 13, 2019

Kabooki Opened a Pop-Up Lego Wear Store in London … With No Lego Wear
A pop-up store in the Fitzrovia section of London that was only open for business Wednesday had no merchandise whatsoever--and that was by design. Danish apparel company Kabooki, the company behind toy giant The Lego Group's Lego Wear line, used the pop-up store at 55 Eastcastle St. to debut its limited-edition streetwear collection for adults....

AdWeek News
Feb 13, 2019

Meet Masse, a Product Recommendation App That's Free of Paid Promotion
Influencer marketing is big business. And while brands and influencers strive to make these partnerships as authentic as possible, there's a certain genuine quality that any paid promotion just can't capture. It's the feeling that comes when you find a brand, product or service that you love so much you can't help but gush about...

AdWeek News
Feb 13, 2019

Errol Morris Takes Viewers ‘Behind the Foil' at Chipotle
Chipotle's new campaign taking viewers "Behind The Foil" is all about transparency. Chris Brandt, who took over as CMO for the brand last March, explains that "Behind The Foil" grew out of the observation that "the inside of a Chipotle looks much more like a farmer's market than it does any other restaurant." The brand...

AdWeek News
Feb 13, 2019

How Criteo Is Trying to Navigate GDPR
As a programmatic player that was founded in Europe and one whose business model is so heavily reliant on ad retargeting, Criteo's performance is often deemed as emblematic of the fortunes of the wider ad-tech sector, post-GDPR. Earlier this week, the publicly listed ad-tech outfit reported its third consistent slowdown in revenues since the enforcement...

AdWeek News
Feb 13, 2019

Twitter Is Checking In at the Scorer's Table for the 2019 NBA All-Star Game
LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter livestream experience during the 2019 NBA All-Star Game Sunday night by voting via @NBAonTNT during the first half. The player who earns the most votes will be...

AdWeek News
Feb 13, 2019

What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures
Porter Braswell and Ryan Williams co-founded Jopwell--a diversity hiring platform focused on matching Black, Latinx and Native American students with major companies--after spending a few years buying and selling currencies at Goldman Sachs. The two converted their Wall Street experiences into a technology platform designed at helping underrepresented groups of job seekers, and through that...

AdWeek News
Feb 13, 2019

How to Prepare a Media Strategy That Can Survive in an AI-Focused World
Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer's toolbox. Movies will show you AI that comes in blockbuster proportions: the computer's takeover in 2001: A Space Odyssey or multi-limbed robots battling for humanity's fate in The Matrix. In...

AdWeek News
Feb 13, 2019

Instagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like Totals
It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically added audience targeting to video posts by pages, which greatly diminished the reach of those posts. Corporate sibling Instagram is dealing with a...

AdWeek News
Feb 13, 2019

Disney's Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1 Animated Film of All Time
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors. If you don't believe me, I would like to enter the following into evidence: Cinderella 2, Tangled 2, Mulan 2, Pocahontas 2, The...

AdWeek News
Feb 13, 2019

How to Navigate Between YouTube and Facebook Watch as a Video Content Creator
YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent--in the content creators producing videos for each platform. The problem is that they don't play nicely together. Facebook's algorithm actively de-emphasizes any YouTube links to their content shared on Facebook. Unfortunately, that doesn't mean content creators...

AdWeek News
Feb 13, 2019

This Is How Bethenny Frankel Learned to Trust Her Instincts
From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel's road to riches has been paved with an intense entrepreneurial drive. But while she's always had the ambition, she still had a lot to learn about running a business. "I don't think I knew what the word entrepreneur meant, or the...

AdWeek News
Feb 13, 2019

An ‘Overwhelming' Underwear Aisle Inspired This Challenger Brand
It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house designers, but from its "tribal-based community." At the recent Brandweek: Challenger Brands event, Adweek tech reporter Lisa Lacy sat down with MeUndies founder and CEO Jonathan...

AdWeek News
Feb 13, 2019

What to Expect as Amazon Delves Deeper Into Smart Homes and AI
Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what are being touted as affordable and easy-to-assemble houses. But is it possible to have high-tech homes that are also ecologically sustainable? Amazon's introduction of AI voice technology into...

AdWeek News
Feb 13, 2019

CBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
When you step inside Recess' new pop-up, located at 680 Broadway in New York, it's like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps inside this space, aptly named Recess IRL, will crack open a cold sparkling water infused with hemp extract and adaptogens, essentially CBD sparkling...

AdWeek News
Feb 13, 2019

New Snapchat Research Yields Insights Into Its Moviegoing Users' Habits
There's a lot of decision-making involved in moviegoing beyond picking the film and choosing whether to see it with friends, family or a significant other. From which snacks to buy beforehand to where to have dinner afterward, it's an area ripe with data--and one that Snapchat has tapped into with its newest study. Part of...

AdWeek News
Feb 13, 2019

Digital Experience Optimization Platform Optimizely Just Integrated With Slack
Optimizely users can now share updates and changes via Slack rather than having to login to the digital experience optimization following an integration between the two companies, which was released Wednesday. Experiments running within Optimizely's Program Management offering can now be linked within existing Slack environments. Optimizely said the integration will speed up experimentation and...

AdWeek News
Feb 13, 2019

Ikea and Ogilvy Want to Help You ‘Become the Morning Person You're Not'
It is rather easy to advise people to get a good night's rest, but you know what's difficult? Actually getting a good night's rest. Between the siren's call of productivity and the unrelenting nature of media (both news and social), it can be hard to draw a hard line and get a decent amount of...

AdWeek News
Feb 13, 2019

IPG Reports Surprisingly Strong Performance for 2018 Despite Late-Year Account Losses
Interpublic Group CEO Michael Roth said he is "very pleased" with the company's "outstanding" performance for both the fourth quarter of 2018 and the year as a whole in this morning's quarterly earnings call. The holding group seemed to buck industry trends with 5.5 percent organic net revenue growth for the year, exceeding its own...

AdWeek News
Feb 13, 2019

3 Ways to Customize Content Strategy for the 50-Plus Demographic
Marketers need to be everywhere today, but the problem is that there are more places to be than ever before. The path consumers take to the point of purchase is rarely short and straight, which makes a smart content strategy a must, especially when you're targeting the 50-plus consumer. The good news is that this...

AdWeek News
Feb 13, 2019

Reddit Is Now Offering App-Install Ads
Reddit added application-install ads to its offerings and rolled out an improved conversion pixel. Piggybacking on its official debut of cost-per-click ads late last month, advertisers on Reddit can now choose app install as an objective, and Reddit said it will enhance ad performance to drive visits to app stores. Reddit will directly target its...

AdWeek News
Feb 13, 2019

Automat and Google's AdLingo Team Up on Conversational Display Ads
Google's conversational display ad platform, AdLingo, is partnering with chatbot maker Automat to expand its interactive display ad business. Automat, a company based in Montreal that designs bots for beauty brands like L'Oreal, Vichy and CoverGirl, will integrate its artificial intelligence frameworks with AdLingo's message-prompt ads that appear across hundreds of millions of websites, thanks...

AdWeek News
Feb 13, 2019

Twitter: Here's How to Turn on Text Message Notifications
Did you know that Twitter allows you to turn on SMS notifications so that you receive text messages related to activity on your account, such as mentions and likes? Our guide will show you how to turn on text message (SMS) notifications from within the Twitter mobile application. Step 1: Tap your profile picture in...

AdWeek News
Feb 13, 2019

BuzzFeed News Team Becomes Latest Media Org With Plans to Unionize
Weeks after BuzzFeed laid off 15 percent of its workforce, the remaining news staffers based in the U.S. agreed to unionize with the NewsGuild of New York. "We believe in this company, and in our management, even though they've fucked up a few times," the union said in a statement. The unionizing employees said the...

AdWeek News
Feb 13, 2019

Pandora's Approach to Podcasting Is What Sets It Apart in the Industry
Podcasting has developed into an incredibly big market with lots of potential, but even the largest players are still evolving their approach. While Spotify is dominating the conversation with moves like its recent acquisition of Gimlet Media and Anchor, two major podcasting companies, Pandora is also asserting itself in this space. In this video, Alex...

AdWeek News
Feb 13, 2019

More Collaboration Is Coming to LinkedIn Sales Navigator
LinkedIn Sales Navigator transformed from a single-user product to a collaborative tool following its quarterly product release for the first quarter of 2019. The professional network added custom lists to Sales Navigator in its last quarterly product release, and LinkedIn Sales Solutions vice president of product management Doug Camplejohn said that over 250,000 were created...

AdWeek News
Feb 13, 2019

30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review in 2018
Claims of the demise of the creative agency review may be greatly exaggerated. A total of 134 major U.S. reviews were launched in 2018--30 of those from the country's top advertising spenders, according to COMvergence's latest 2018 U.S. "creative new business barometer" report. The report found that one third of the creative accounts placed in...

AdWeek News
Feb 13, 2019

Business Insider Will Integrate Taboola Feed to Give Readers a Social-Style Content Experience
Insider Inc., the parent company of Business Insider, today announced a partnership with content-discovery service Taboola that will see the publisher integrate the self-styled alternative to Facebook and Instagram's carousel style. Dubbed Taboola Feed, the content-recommendation carousel will be integrated to give readers of the business website a continual, personalized content feed of Business Insider...

AdWeek News
Feb 12, 2019

Martin Sorrell: Brexit Is a Perfect Metaphor for What's Happening Between Brands and Agencies
Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what Brexit could mean for GDPR and a prediction for Amazon's growth potential. At the heart of the discussion, though, were his plans for his nascent...

AdWeek News
Feb 12, 2019

Facebook Outlined Its Efforts to Protect Elections in Africa
Facebook detailed steps it is taking to safeguard upcoming elections in Africa. The social network is teaming up with local third-party fact-checkers in South Africa, Nigeria, Kenya, Cameroon and Senegal to determine whether news shared via its platform is accurate and limit the distribution of content that is proven to be false. Organizations working with...

AdWeek News
Feb 12, 2019

Oscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter
Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. The 91st Academy Awards will air on ABC at 5 p.m. PT/8 p.m. ET Feb. 24 from the Dolby Theatre in Hollywood. The livestream will be available via @TheAcademy....

AdWeek News
Feb 12, 2019

How Boxed.com Plans to Compete With Both Online and Traditional Retailers
How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in 2013, but he still remembers single-handedly fulfilling toilet paper roll orders in those early days, long before bringing in nine figures in...

AdWeek News
Feb 12, 2019

What Trump's AI Executive Order Means for Businesses
President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in implementing the technology. The so-called American AI Initiative encourages more AI-centric education, more access to the data and cloud computing tools needed to build AI...

AdWeek News
Feb 12, 2019

Giphy Wants Brands to Advertise in Private Messages
Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the Brandweek: Challenger Brands summit on Feb. 6 in New York. "Advertising is something we tolerate," Chung said during a keynote presentation at the...

AdWeek News
Feb 12, 2019

Instagram Is Encouraging People to #ShareBlackStories for Black History Month
Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and Uzumaki Cepeda, as well as short films featuring distinct black voices, produced by Clarence Hammond and Dougie Cash from Will Smith's Overbrook Entertainment, as well as Marsha L....

AdWeek News
Feb 12, 2019

A Facebook Bug Is Affecting the Reach of Video Posts From Pages
Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted social media consultant Matt Navarra about the bug, and he shared the news via tweet. ATTN: Social media managers Facebook Page admins are telling me lots of...

AdWeek News
Feb 12, 2019

Nintendo Sends U.S. Media Account to Initiative Following Review
Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment follows a competitive review. It is not clear if the incumbent, Publicis media agency Blue 449, participated in the review. Initiative declined to comment. Blue 449...

AdWeek News
Feb 12, 2019

McCann Goes Through a Round of Layoffs in Detroit Following News of General Motors' Restructuring
IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year, the company also announced plans to close two area plants. "Unfortunately, we have made some adjustments in staffing levels in our Detroit, Mich. offices,"...

AdWeek News
Feb 12, 2019

2 New Highs the Cannabis Industry Hit This Week
One company acquiring another and a retailer opening up a new shop sounds like business as usual. Except this time, both pieces of news are related to the cannabis industry. MassRoots said today that it's acquiring a supply-chain service company, the COWA Science Corporation, for $5.78 million to help MassRoots ramp up its ad services,...

AdWeek News
Feb 12, 2019

The Washington Post Names Joy Robins, Formerly of Quartz, as Chief Revenue Officer
Joy Robins is leaving Quartz as global chief revenue officer to join The Washington Post as its new CRO. She replaces Jed Hartman, who abruptly exited the company in October last year. Robins will oversee advertising at the publisher, including WP BrandStudio, video, audio and programmatic. Her first day will be March 11. "Joy will...

AdWeek News
Feb 12, 2019

Mark Kelly Launches Senate Race With a Powerful, Personal Video That Highlights a 2020 Trend
Political advertising underwent a dramatic evolution in the lead-up to the 2018 midterm elections, with emotionally potent narratives helping launch several newcomers onto the national stage. While not all these candidates were as successful as Alexandria Ocasio-Cortez, whose campaign video "The Courage to Change" helped propel her to an unexpected primary victory and then a...

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