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AdWeek News
Jan 22, 2022

State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle
State Farm aired its first-ever Super Bowl ad in 2021. This year, it would rather spend game day hanging out with you online. Instead of splurging on guest appearances by Drake and Paul Rudd as it did a year ago, the insurance provider is forgoing a traditional Super Bowl ad in favor of the #TeamStateFarm...

AdWeek News
Jan 21, 2022

Coca-Cola Sidelines Super Bowl Ads for the Second Year in a Row
For the second consecutive year, Coca-Cola has decided not to play in this year's Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi's Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its "cinematic, supersized, five-headliner" Halftime Show lineup earlier this week. In...

AdWeek News
Jan 21, 2022

Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements
The need for gender equality is at such a critical point that one platform is willing to give up ad dollars to fight for it. To promote and encourage gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving the cause forward to be featured in the magazine's annual...

AdWeek News
Jan 21, 2022

Louisiana Senate Candidate Makes History, Breaks Internet With Weed-Smoking Ad
Prominent members of the U.S. Congress--from Democrats Chuck Schumer and Cory Booker to Republicans Nancy Mace and David Joyce--are vocal supporters of the cannabis industry. And some lawmakers--Pennsylvania's John Fetterman, for one--have made broader cannabis legalization a central focus of their platforms. But Gary Chambers Jr., an ordained minister running for state senate in Louisiana,...

AdWeek News
Jan 21, 2022

Twitter Shakes Up Its Security Ranks as Peiter Zatko, Rinki Sethi Are Out
Twitter CEO Parag Agrawal continued to shake up the executive ranks, this time focusing on the company's security team. The company confirmed reports that head of security Peiter Zatko is no longer with Twitter, and that chief information security officer Rinki Sethi will be departing in the coming weeks. In a memo to employees obtained...

AdWeek News
Jan 21, 2022

Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative
The health care debt gap continues to disproportionately impact people of color, especially those in low-income communities. Insurance company Aflac and former NFL star, now head football coach for Jackson State University, Deion Sanders are working together to minimize that. To address overwhelming medical disparities in America, Aflac, in collaboration with brand ambassador Sanders, launched...

AdWeek News
Jan 21, 2022

Why You Can No Longer Take 3 Months to Make Hiring Decisions
Top candidates are being snapped up at frenzied rates and businesses are realizing they must act faster to secure great talent. The best recruiting teams, once burned by slow decision-making, have squeezed hiring timelines to as short as 6-business days. Everyone else is missing out. Resignation numbers are staggering. According to a recent article, 4...

AdWeek News
Jan 21, 2022

Chipotle Tests the Meatless Trend With Plant-Based Chorizo
Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media...

AdWeek News
Jan 21, 2022

Messenger, Instagram Set Ghostbusters: Afterlife Movie Mate
The latest Movie Mate second screen chat experience for Messenger and Instagram covers Ghostbusters: Afterlife, the newest installment in the iconic Ghostbusters film franchise. Facebook Creative Shop, Instagram, Messenger and Sony Pictures teamed up on the project. The chat experience syncs with the film in real-time, and fans will see fun facts and be able...

AdWeek News
Jan 21, 2022

Advertising in 2022: Time to Look Up
For those who haven't seen it yet, it should suffice to say the recently released Netflix film Don't Look Up is about the collective indifference and ignorance of the masses when it comes to a massive problem that stares them right in the face. The science is clear as day: the problem is real, and...

AdWeek News
Jan 21, 2022

When Life Gets You Down, These Veggies Can Pump You Back Up
It's one of those days when you accidentally hit reply all. Or find out you're a meme, or forget to clear your browser history. Oof! At least there are some fortifying veggies available to you, with no trace of chemicals or regret, according to a new campaign from Bowery Farming. The leafy greens and herbs...

AdWeek News
Jan 21, 2022

Special Edition: CMOs and the Culture Conundrum
"As a CMO, what keeps you up at night?" That's the question I've been asking the guests on CMO Moves for the past few months in an attempt to uncover one of today's biggest challenges for marketing chiefs. The answers were similar across the board, no matter the tenure of the CMO, no matter the...

AdWeek News
Jan 21, 2022

Jon Hamm Is Mad, Man, as Apple TV Casts Everyone But Him
Jon Hamm should have his own show on Apple TV , according to the actor himself. In the streamer's clever new spot , the former Mad Men star finds himself home alone perusing the platform's content offerings, which seems to feature every actor in Hollywood except for him. "Hey Apple, did I do something to offend you?"...

AdWeek News
Jan 21, 2022

Brands Are Overconfident With Their Privacy Approach
Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer service to them, according to a report by customer engagement and data management Redpoint Global with the Harris Poll. While brands are setting plans in motion for this...

AdWeek News
Jan 21, 2022

Criminal Minds and Lucifer Are Among 2021's Most Streamed Shows
Step aside, The Office: The U.S. has a new most streamed show for 2021. Criminal Minds has overtaken the Steve Carell sitcom as last year's most streamed program in the U.S., according to new data from Nielsen. U.S. viewers watched nearly 34 billion minutes of the drama's 332 episodes on Netflix, a slight dip from...

AdWeek News
Jan 21, 2022

‘Hurt All Constituents': Fresh Concern Over Google's Alleged Ad Auction Rigging
While the initial shock of Google's alleged manipulation of ad auctions might have subsided, the new details emerging are the most concerning, according to industry sources. Google allegedly used its control over the ad-tech stack to mislead advertisers and publishers about the prices in digital ad auctions, according to newly un-redacted allegations in an antitrust...

AdWeek News
Jan 21, 2022

Walter Geer on the Importance of Having Tough DEI Conversations in Public
On Dec. 13, 2021, VMLY&R Executive Creative Director Walter Geer went live on Instagram with P&G's Chief Brand Officer Marc Pritchard to discuss the state of inclusion in the ad industry. The conversation was the latest in an intermittent series of fireside chats that Geer organizes independently. Anyone familiar with P&G's history of inclusive initiatives...

AdWeek News
Jan 21, 2022

Messenger Kids: How to Download Sticker Packs
Messenger Kids allows users to send a variety of stickers in their conversations. By default, users have access to the emoji sticker pack, and they can also download additional sticker packs from the application's Sticker Store. Our guide will show you how to download and use sticker packs in the Messenger Kids app. Note: These...

AdWeek News
Jan 21, 2022

Tums to Kick Off ‘TUMSworthy Big Game Trivia' for Super Bowl 56
Super Bowl 56 will mark the third consecutive Big Game during which GlaxoSmithKline's Tums antacid brand aims to create some "TUMSworthy" moments. Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game--"the heartburn-inducing fumbles, foods and commercial breaks"--and letting Twitter users respond with the #Tumsworthysweepstakes hashtag...

AdWeek News
Jan 21, 2022

Instagram to Take Action on Potentially Problematic Posts That Don't Violate Its Guidelines
Instagram is taking stronger action against individual posts that may not necessarily violate its community guidelines but could contain bullying or hate speech, or encourage violence. Those posts will be shown lower in feed and Stories, as will feed posts that could potentially be upsetting to users based on their history of reporting content. Posts...

AdWeek News
Jan 21, 2022

Messenger Kids: How to Change a Chat's Color
Messenger Kids allows users to change the color of each chat in the application. The chat's color will determine the colors of text bubbles and more in the conversation. Our guide will show you how to change a chat's color in the Messenger Kids app. Note: These screenshots were captured in the Messenger Kids app...

AdWeek News
Jan 21, 2022

Spot for Gaming Title ‘Grid' Chases Netflix Bingers
The merging of reality and gaming is at the heart of the development racing game series Grid, an ambition a spot to promote the fifth installment aims to match. Created by Codemasters and EA, the latest entry called "Grid Legends," released on February 25, includes a new story mode feature with the inclusion of both...

AdWeek News
Jan 21, 2022

17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads
On Tuesday, Congresswomen Anna G. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would dramatically alter the ways tech companies like Google and Facebook can leverage personal data for online ads. The bill is attracting pushback from, among others, the Interactive Advertising Bureau (IAB)....

AdWeek News
Jan 21, 2022

New Executive Hires from BuzzFeed Signal Its Heightened Focus on Commerce
BuzzFeed announced Friday morning that it has hired Melanie Summers, previously chief brand officer of content licensing company Driver Studios, to the role of senior vice president of consumer products--the latest in a series of masthead moves from the newly public company intended to amplify its commerce operations. In her role, Summers will lead global...

AdWeek News
Jan 21, 2022

Marketing Morsels: Bologna Face Masks, Coke Bots and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Two Words: Meat Face Who hasn't, at some point in their life, bitten face-shaped holes in a slice of bologna? The Bologna Hydrogel Sheet Face Mask is a new, bizarre product from Oscar Mayer that captures...

AdWeek News
Jan 20, 2022

In Apple's Delightful Chinese New Year Ad, It Takes a Village (to Go to Mars)
When you've left home with big dreams, sometimes returning without soaring success can feel like its own form of failure. That's the situation a stuntman and aspiring filmmaker finds himself in as we open on Apple's Chinese New Year ad, marking the fifth year the brand has launched an artistic spot celebrating the holiday. Returning...

AdWeek News
Jan 20, 2022

NHL Details 2022 Truly Hard Seltzer NHL Fan Fair
The National Hockey League shared details on the attractions and sponsors for its 2022 Truly Hard Seltzer NHL Fan Fair. The fan festival will take place Feb. 3 through 6 at Las Vegas Convention Center West Hall as part of 2022 Honda NHL All-Star Weekend, hosted by the Vegas Golden Knights and the city of...

AdWeek News
Jan 20, 2022

Busch Light Opens Ice Shanty in Minnesota and Drops Limited-Edition Cans for Everyone Else
Minnesota is known for many things, from lively music scenes to great food and beyond. For many anglers, a major part of its appeal during the frigid winter months is its ample access to ice fishing hotspots. For Great Lakes area Midwesterners, the sight of fishermen bundled up, out on a frozen lake with a...

AdWeek News
Jan 20, 2022

Twitter Blue Adds NFT Profile Pictures
Add another perk to the list for subscribers to Twitter Blue, as the social network began rolling out the ability for people on iOS to use non-fungible tokens as profile pictures. Twitter Blue rolled out last November for Android, iOS and the web, giving subscribers in the U.S. ($2.99 per month) and New Zealand (NZD...

AdWeek News
Jan 20, 2022

With 221.8 Million Global Subscribers, Netflix Still Has ‘Tremendous Room for Growth'
At the end of the year, Netflix reached nearly 222 million global subscribers, adding 8.3 million customers across the world. That's nearly double the 4.4 million it added a quarter ago, with 1.2 million coming from the U.S. and Canada, though slightly below its forecast of 8.5 million. Despite having over 100 million more global...

AdWeek News
Jan 20, 2022

A Tech Brand Imagines a World That Hasn't Been Reimagined At All in First Campaign
While it has been an integral part of our lives for decades, technology is essential to our daily lives now more than ever, thanks to a constantly changing and restrictive pandemic. Globant, a digital IT and software development company, is reminding us to continue adapting and reinventing. In an effort to show what the world...

AdWeek News
Jan 20, 2022

Haunting Film From the Canadian Centre for Child Protection Traces the Impact of Abuse
[Sensitive content: This article discusses childhood sexual abuse. If you're struggling with your mental health because of this topic, please call RAINN: 1-800-656-4673 or the National Suicide Prevention Lifeline: 1-800-273-8255] Survivors of childhood sexual abuse can be haunted not just by their memories but by recordings of the crime that may still be distributed across...

AdWeek News
Jan 20, 2022

Miller Lite's Super Bowl Ad Will Air Exclusively in the Metaverse
With AB-InBev dominating the airwaves through its long-held exclusive rights to advertise alcohol in the Super Bowl, Miller Lite will take to the metaverse this year for its own Big Game party. The Molson Coors-owned brand will host what it calls an "authentic, communal bar experience" during the Big Game inside the virtual world-building platform...

AdWeek News
Jan 20, 2022

How Comscore's New CMO Wants to Reshape the Future of Measurement
Tania Yuki didn't imagine that her role of a disgruntled customer would eventually lead to her becoming CMO of that same company. But that's exactly what happened to Yuki, Comscore's new CMO, who first joined the company back in 2008, overseeing cross media and video products. "I was recruited into Comscore the first time because...

AdWeek News
Jan 20, 2022

Engagement With Snapchat Lenses, Ads Has Been Red-Hot on Valentine's Day
Cupid may want to consider putting his bow down and picking up a smartphone instead, as Snap Inc. shared some data related to how Snapchatters celebrate Valentine's Day on its platform. Snap wrote in a blog post, "Snapchatters love Valentine's Day, but since the holiday only lasts a day or two, timing is everything. Advertisers...

AdWeek News
Jan 20, 2022

Acura Debuts First Anime Ads as Part of 2022's Virtual Sundance Film Fest
The annual Sundance Film Festival--virtual for the second straight year because of Covid-19--is still a showcase for brands like Acura, a longtime sponsor that's dropping a new campaign this week as part of the renowned event. The carmaker will lean further into entertainment versus a typical direct-sell message, intending to make its content more of...

AdWeek News
Jan 20, 2022

Instagram Extends Remix Feature to All Public Videos
All public videos posted to Instagram from this day forward can be tapped for the Remix feature Instagram introduced last March. The TikTok Duets-like feature had only been available for Instagram Reels videos. Creators who do not want their content available for the Remix feature can go to the Reels and Remix Controls setting and...

AdWeek News
Jan 20, 2022

The Data?Avalanche?and What to Do With It
Coming out of the pandemic, we have a greater digital footprint than ever: so many businesses underwent a digital transformation to survive, creating an influx of digital data where manual processes once sufficed. Now, with all this digital information available to us, businesses must find the right balance between leveraging data to grow while respecting...

AdWeek News
Jan 20, 2022

Understanding the Value Add of NFTs
Non-fungible tokens, or NFTs, are everywhere these days--from designer handbags to luxury real estate and collectible art. Brands jumping aboard the NFT ship are already seeing myriad opportunities for 2022. Hype or not, there is no denying that the potential to grow revenue, sooner or later, is there. PepsiCo's Todd Kaplan, vp of Marketing, Colas,...

AdWeek News
Jan 20, 2022

Ad Tech Company MNTN Acquires QuickFrame to Glue Together Creative and Media
To bolster its efforts in the connected TV space, marketing platform MNTN is acquiring video creation platform QuickFrame. This is MNTN's second acquisition in seven months, following the purchase of Ryan Reynolds' creative advertising company, Maximum Effort. Top line The QuickFrame platform includes a network of thousands of creators. It has produced video ads for...

AdWeek News
Jan 20, 2022

Former Dyson Global Creative Director Mikey Farr Joins 72&Sunny Amsterdam
A former global creative director for British-based Dyson and W K veteran Mikey Farr has joined 72andSunny Amsterdam as its executive creative director. Farr had previously spent a year and a half at the vacuum tech brand, where he oversaw Dyson's creative output, including product development, packaging, ecommerce and brand communications. He joined after more than...

AdWeek News
Jan 20, 2022

Popeyes Marketing Head Bruno Cardinali Is Stepping Down
Bruno Cardinali is leaving his role as Popeyes CMO after nearly three years in the job. In a conversation with Adweek, Cardinali said he's not leaving for another post. Instead, he simply wants to take a break. "I've gone from job to job over the years, and I've always promised myself that if the opportunity...

AdWeek News
Jan 20, 2022

Messenger Kids Launches Tools to Help Children Practice Digital Citizenship
Messenger Kids released a new feature called Pledge Planets, which was designed to help kids learn about digital citizenship and practice skills related to a variety of social situations. Pledge Planets features in-application activities, or "episodes," for kids that are inspired by the Messenger Kids Pledge: "Be Kind, Be Respectful, Be Safe, Have Fun." The...

AdWeek News
Jan 20, 2022

Twitter Extends Communities Beta-Test to Android
Twitter's ongoing beta-test of Communities was extended to Android users this week and they can now view, join/request to join and participate in Communities. Twitter Twitter The social network initially discussed Communities at its Analyst Day in February and introduced the first five on iOS and the web last September: astrology, dogs, skincare, sneakers and...

AdWeek News
Jan 20, 2022

As Burnout Grips Agency Parents, They're Desperate for Help From Their Leaders
One director of business development for a holding company agency hoped the end of 2021 would be a chance to see family, enjoy the holidays and recharge her batteries as a parent of two young kids. Instead, her family contracted Covid-19, dashing their holiday plans. Worse yet, despite the fact that she was taking care...

AdWeek News
Jan 20, 2022

Creators Don't Know How to Access Instagram's $1 Billion Fund
Meta announced in July that it would invest $1 billion in programs to help creators monetize the content they post to Facebook and Instagram by the end of 2022. Meta CEO Mark Zuckerberg wrote in a Facebook post at the time, "We want to build the best platforms for millions of creators to make a...

AdWeek News
Jan 20, 2022

Vroom Sings of the Realities of Car Shopping in Musical Super Bowl 56 Ad
The automotive industry has been burdened as of late by shortages caused by Covid-19-related supply chain disruptions. Prices are skyrocketing and demand is outweighing supply, making buying or selling a car an increasingly complicated endeavor. This can be exponentially true when dealing with used cars. End-to-end ecommerce company Vroom is leaning into convenience and reliability...

AdWeek News
Jan 20, 2022

New York Festivals Advertising Awards Will Shine a Spotlight on Nigerian Creatives
The New York Festivals (NYF) Advertising Awards may not be the biggest or best known awards show, but being based in the melting pot of the U.S. gives it access to creative work from all over the globe. This year, the awards show is reaching across the Atlantic and into the heart of Africa to...

AdWeek News
Jan 20, 2022

Pepsi Drops Stunning Trailer for Super Bowl 56 Halftime Show With All 5 Performers
When Pepsi first announced its supersized, five-headliner lineup for the Super Bowl 56 Halftime Show in December, the brand made one thing clear: For 2022, Pepsi wants to go bigger than ever. Based on the cinematic teaser it released for the big event, the brand is well on its way. Ahead of the major musical...

AdWeek News
Jan 20, 2022

Pepsi Drops Stunning Trailer for Super Bowl 56 Halftime Show With All Five Performers
When Pepsi first announced its supersized, five-headliner lineup for the Super Bowl 56 Halftime Show in December, the brand made one thing clear: For 2022, Pepsi wants to go bigger than ever. Based on the cinematic teaser it released for the big event, the brand is well on its way. Ahead of the major musical...

AdWeek News
Jan 20, 2022

Workplace From Meta Sets Integration With WhatsApp
Upcoming corporate synergy alert: Enterprise platform Workplace From Meta will be integrated with Meta-owned messaging application WhatsApp at some point in 2022. Meta said the integration will enable companies to share Workplace posts from employees, including those on the frontlines, via WhatsApp in order to ensure that important information and updates reach frontline workers in...

AdWeek News
Jan 20, 2022

Your Brand's Must-Haves for 2022: Action and Intent
A new year brings a new set of predictions as it relates to just about any topic, including the world of advertising. There is plenty to study on related global marketing trends, from meeting consumers in a cookieless world to AI customer service. While predictions may resonate with some more than others, what strikes me...

AdWeek News
Jan 20, 2022

Seth Rogen Is Missing in Lay's Super Bowl Teaser
Although Lay's is back, Seth Rogen might be gone for good. A new teaser for the Frito-Lay potato chip brand's upcoming Super Bowl commercial--its first time back in the Big Game in 17 years--shows a deranged-looking man singing to himself about Rogen's absence. Meanwhile, the camera zooms in on what appears to be a shrine...

AdWeek News
Jan 20, 2022

UK Government the Latest to Strengthen Crypto Ad Promotions
The British government is the latest country to strengthen rules around the advertising of crypto-assets as it aims to legislate against misleading promotions. In the same week that Spain issued stronger guidelines around cryptocurrency advertising and Singapore banned their promotion to the public, in Britain new rules will be introduced with the aim of protecting...

AdWeek News
Jan 20, 2022

This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero
Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the second Winter Olympian from the...

AdWeek News
Jan 20, 2022

Monsters Need New Jobs As Phone Use Keeps People Awake, Campaign Warns
Spanish optician's Multi?pticas wants parents to understand the horrors that too much screentime at night can cause a person. The company has begun a campaign to highlight the consequences of using mobile phones before going to sleep, including insomnia, myopia, dry eyes and headaches. Created by LLYV, the TV spot titled "Neuvos Monstruos" (New Monsters)...

AdWeek News
Jan 20, 2022

Recurrent Ventures' Refurbished Outdoor Titles See 70% Audience Growth
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year traffic to Field & Stream rose 70% and 65% to Outdoor...

AdWeek News
Jan 20, 2022

O2 Throws It Back to the 2000s With Flash Mob Starring Pop Band Steps
Nostalgia has long been a popular tool of marketers. U.K. telecom provider O2 is the latest brand to lean into this trend, partnering with early aughts pop band Steps to stage a surprise flash mob. O2's campaign is for the Samsung Galaxy Z Flip3 foldable phone, which has the retro look of a flip phone...

AdWeek News
Jan 20, 2022

M&M's Updates Mascots to Represent a More ‘Dynamic and Progressive World'
The times are changing, and so are M&M's well-known mascots. In an effort to better align with today's emphasis on inclusivity and belonging, the 80-year-old brand has given its cast of candy characters a modern makeover. "We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and...

AdWeek News
Jan 19, 2022

The Great CMO Resignation? Patrick McLean Exits Walgreens After Two Years
Walgreens' Patrick McLean is the latest chief marketing officer to step down from the role, as brands and personnel struggle with how to structure the job's functions and duties. McLean joined the drugstore chain in Nov. 2019 after stints at financial services companies TD Ameritrade and Capital One. He revealed that he was leaving Walgreens...

AdWeek News
Jan 19, 2022

Data Suggests Another Big Year of Ad Spend, According to UK Report
Following record levels of advertising spend in 2021, signs are that businesses will continue to step up their recovery plans from the Covid-19 pandemic in the U.K. with data suggesting that marketing budgets will see "considerable growth" this year, albeit perhaps not at the level of 6.2% previously predicted. According to industry membership body the...

AdWeek News
Jan 19, 2022

Messenger Kids: How to Turn On Dark Mode
The Messenger Kids application allows parents and children to turn on Dark mode to change the app's appearance. Our guide will show you how this is done. Note: These screenshots were captured in the Messenger Kids app on iOS. Step 1: Open the Messenger Kids app and tap your child's profile picture in the top-left...

AdWeek News
Jan 19, 2022

Messenger Kids: How to Hide Your Child's Contact List
Messenger Kids allows parents and guardians to create accounts for their children so that they can chat with friends and family without signing up for Facebook. By default, the Messenger Kids application will allow other users to view a child's contact list in order to help users connect within the app. However, you can stop...

AdWeek News
Jan 19, 2022

Meta Lifts Ban on Advertising Medical Masks
Meta lifted the temporary ban on advertising medical masks that it imposed when the pandemic began in March 2020. The company said in an updated blog post, "In keeping pace with evolving guidance from governments and health authorities recommending that people use higher-grade masks, we are lifting our temporary advertising ban on medical masks. Advertisers...

AdWeek News
Jan 19, 2022

NBC Taps Halle Berry to Host Super Bowl 56 Kickoff Opening Segment
We're still waiting to hear which A-listers will be popping up in Super Bowl 56 ads on Feb. 13, but at least one major star will be prominently featured in NBCUniversal's coverage of the game. Halle Berry is set to host the opening segment of NBC's Super Bowl kickoff show, an idea that Fred Gaudelli,...

AdWeek News
Jan 19, 2022

Meta Begins Testing Instagram Subscriptions
Meta began the next steps of helping creators on Instagram monetize their efforts, kicking off a test of Subscriptions with a handful of creators in the U.S. Fan Subscriptions debuted on sister platform Facebook in June 2020, and the option was renamed Subscriptions last November. Meta CEO Mark Zuckerberg wrote in a Facebook post Wednesday,...

AdWeek News
Jan 19, 2022

Singer Dawn Richard Partners With Palm to Bring More Emerging Tech to New Orleans
Despite some developments in making diversity in tech companies a higher priority, it's still clear that more needs to be done. Palm, an electronic technology company, is reminding us that real inclusion starts at a local level. In an effort to expand the technology space to local and underserved communities, Palm announces a new partnership...

AdWeek News
Jan 19, 2022

Sweet Earth Debuts Veggie-Friendly Game Day Recipes With Celeb Chef Eddie Jackson
Sweet Earth latches onto two topics in the American zeitgeist at the moment--plant-based grub and high-stakes gridiron--via a partnership with Eddie Jackson, a former NFL-player-turned-celebrity-chef and Food Network star. The partnership, which dovetails with the increasingly popular Veganuary movement, centers on Jackson's overhaul of traditional game-day recipes using Sweet Earth's chicken-free chicken. A related contest...

AdWeek News
Jan 19, 2022

NBCU Still Has ‘a Few' Super Bowl 56 Ad Units Left, Winter Games Sales On Par With 2018
After four months of silence about the state of its Super Bowl 56 and Winter Olympics ad sales, NBCUniversal is finally opening up about its expected ad revenue haul for both major February sports events. The company is still holding on to "a few" ad units for Super Bowl 56, and its sales for the...

AdWeek News
Jan 19, 2022

NHL Opens Nominations for 2021-22 Willie O'Ree Community Hero Award Presented by MassMutual
The National Hockey League opened nominations for the 2021-22 Willie O'Ree Community Hero Award Presented by MassMutual through Feb. 6. The award recognizes an individual who positively impacted his or her community, culture or society via the sport of hockey, and it honors Willie O'Ree, who became the league's first Black player when he took...

AdWeek News
Jan 19, 2022

UFC Champ Francis Ngannou Sparks Inspiration in His First Starring Ad for Gymshark
When it comes to throwing the hardest punch ever measured, UFC Heavyweight Champion and Cameroonian mixed martial artist Francis Ngannou has it covered. However, making an impact through community and inspiration may prove to be his greatest achievement. On Jan. 22, Ngannou will defend his title against Ciryl Gane in one of the most anticipated...

AdWeek News
Jan 19, 2022

Shopify and JD Open a Gateway to China With Huge Potential—but No Guarantees
Ecommerce platforms Shopify and JD.com have established a cross-border commerce partnership that gives U.S. sellers easier access to 550 million Chinese customers. And while the deal also helps them better compete with global ecommerce rivals Amazon and Alibaba in a market reportedly worth five times that of the U.S., analysts warn Shopify brands aren't necessarily...

AdWeek News
Jan 19, 2022

Joe Earley Named Hulu President as Part of Disney Streaming Overhaul
Disney has found Kelly Campbell's successor as Hulu president, promoting Joe Earley to the role as part of a broader streaming overhaul that also includes expanded roles for Rebecca Campbell (who had been chairman, international operations and direct-to-consumer) and Michael Paull (previously president of Disney and ESPN ). Disney CEO Bob Chapek has created a new...

AdWeek News
Jan 19, 2022

Nick Tran Suddenly Departs TikTok
TikTok confirmed that Nick Tran is no longer its global head of marketing. A spokesperson for the video creation platform said Wednesday, "We can confirm that Nick Tran is no longer with TikTok, and we wish him well in his future endeavors." No further details were provided Tran's departure was reported late Tuesday by Jessica...

AdWeek News
Jan 19, 2022

More Than One-Third of Americans Have Missed BNPL Payments
As many Americans' delayed payments for holiday gifts come due, a new report from insurance tech startup Breeze finds more than one-third of U.S. shoppers who used buy now, pay later (BNPL) services have missed a fee deadline at some point. The survey of 1,500 American consumers in January revealed about three-quarters of shoppers say...

AdWeek News
Jan 19, 2022

Fox Sets Combined, In-Person May Upfront Week Event in New Location
May's upfront week is shaping up to be the first traditional New York gathering since 2019, as Fox has become the third presenter to schedule an in-person event for marketers. However, Fox's upfront presentation--set for Monday, May 16, in its usual upfront week position--will look much different than its pre-pandemic events. The company will vacate...

AdWeek News
Jan 19, 2022

Bloomberg Media Reaches Global Multiyear Renewal of Twitter Content Partnership
Bloomberg Media detailed a global multiyear renewal of its partnership with Twitter Wednesday. The pact covers all major media markets across Africa, the Asia-Pacific region, Europe, Latin America, the Middle East and North America. Bloomberg said the partnership will combine original reporting and analysis from its editorial team with data from Twitter, and new projects...

AdWeek News
Jan 19, 2022

The Metaverse: Digital Marketing's New Frontier
The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in their capabilities to reach new generations of consumers. Tim Clark, chief digital officer at NASCAR, joined...

AdWeek News
Jan 19, 2022

How Brands Can Yield Their Power for the Greater Good
With great storytelling comes great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely than ever to discern what is genuine action and not "woke-washing." Writer, activist and comedian Baratunde Thurston joined Adweek's Outlook 2022 event to offer insights from conversations in his new podcast, How...

AdWeek News
Jan 19, 2022

We're All VIPs in First-Ever Super Bowl Ad for Sam's Club
Warehouse retailer Sam's Club is making its Super Bowl debut in 2022 with a 30-second spot featuring actor Kevin Hart. The ad will focus on what the retailer calls its "VIP-worthy" experience, which includes the Scan and Go feature it launched in 2019. Scan and Go allows members to scan products and skip the checkout...

AdWeek News
Jan 19, 2022

Bonobos CEO Micky Onvural Departs to Head Marketing and Communications at TIAA
Brand marketing veteran Micky Onvural is leaving her role as CEO of men's clothing retailer Bonobos to become chief marketing and communications officer for retirement investment services firm TIAA. Onvural will report to Thasunda Brown Duckett, president and CEO of the company whose full name is Teachers Insurance and Annuity Association of America-College Retirement Equities...

AdWeek News
Jan 19, 2022

Twitter Debuts Its Initial Birdseye Report
Twitter debuted its new Birdseye Report Wednesday, in which eight Twitter Official Partners each analyzed conversation on the social network related to a specific industry. Lauren Jenkins, head of the Twitter Official Partner program, said in a blog post Wednesday, "Over the past year, businesses from across every industry have had to alter how they...

AdWeek News
Jan 19, 2022

Megan Thee Stallion Will Spice Up Flamin' Hot's Forthcoming Super Bowl 56 Ad
When it comes to branding, Megan Thee Stallion has had a banner year. After heating things up with CashApp, Nike and Popeye's in 2021, the Grammy-winning artist continues her hot streak with her next major win: a starring role in Flamin' Hot's Super Bowl ad. Today, Frito-Lay confirmed Megan Thee Stallion as its big celebrity...

AdWeek News
Jan 19, 2022

Kia Returns to the Super Bowl With Its 13th Spot
Kia America is back in the game this year with a 60-second spot that will build on the auto company's deeply-established Super Bowl presence, including its three-year sponsorship of the USA Today AdMeter, it said in a statement. The spot will be Kia's 13th Super Bowl ad. The brand will return after skipping last year's...

AdWeek News
Jan 19, 2022

Periscope Hires Mike Caguin as Chief Creative Officer
Veteran Minneapolis creative Mike Caguin is leaving his longtime professional home at Colle McVoy and moving across town to creative agency Periscope to be its next chief creative officer, effective Feb. 14. Caguin will oversee Periscope's creative output, including advancing its creative, design and production departments, as well as supporting new business and agency marketing....

AdWeek News
Jan 19, 2022

Publicis Global CSO Carla Serrano Explains How Convergence Will Play Out in the Ad Industry in 2022
Agency reviews in 2021 pointed to one very clear trend: Many big brands desire a simplification of their agency partners and will trade in specialty shops or local partners in order to gain the scale and efficiency of a single holding company partner. Across Adweek's look at the biggest account changes last year, numerous reviews...

AdWeek News
Jan 19, 2022

Anheuser-Busch's New Logo Aims to Usher the Megabrand Into the Future—and the Minds of Drinkers
Legacy brewer Anheuser-Busch, known globally as AB InBev, is bringing its parent company out from behind its world-renowned brands. With a new logo released today, the megabrand continues a journey that started at last year's Super Bowl. The parent company put itself front-and-center with a 60-second, tear-jerker spot that focused on what it really means...

AdWeek News
Jan 19, 2022

McCann WorldGroup Names New Leadership for Production Arm Craft
McCann Worldgroup has promoted Simon Sikorski to global chief executive of its production arm named Craft and it has also hired Ben Clark to join as its chief production officer for EMEA. With 15 years experience on the leadership team at McCann, Sikorski was named global chief operating officer of Craft Worldwide in January 2021....

AdWeek News
Jan 19, 2022

NBA Top Shot Looks at the Future of Fandom in Ad Starring Kevin Durant
The days of showing your fan loyalty by collecting trading cards of your favorite basketball player are over. Now, to showcase your allegiance, it's about sweat and NBA Top Shot moments. Blockchain platform Dapper Labs' marketplace NBA Top Shot is dropping its first major ad today focusing on the future of collectibles with an appearance...

AdWeek News
Jan 19, 2022

The New Blueprint for Consumer Privacy Is Taking Shape
Focusing on direct consumers' changing needs and their right to privacy is becoming increasingly critical--and challenging--than ever. Mary Lunghi, IKEA U.S.' senior vp of consumer insights and analytics along with Mozilla's CMO Lindsey Shepard, spoke at Adweek's Outlook 2022 event about the ever-evolving strategies to understand consumers and protect consumers' privacy and engender their trust....

AdWeek News
Jan 19, 2022

Axios Pro Deal Newsletters Launch, Starting at $599 Annually
The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters--as well as...

AdWeek News
Jan 19, 2022

Axios Pro Deal Newsletters Launches, Starting at $599 Annually
The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters--as well as...

AdWeek News
Jan 19, 2022

British Women's Communications Network Bloom Names Latest Leadership Team
Bloom, the professional network created to champion women in communications, has named a new leadership team. Caroline Mastoras, senior account executive for media at Salesforce, takes on the mantle of president while Sophia Durrani, head of strategic planning for the U.K. government account at Manning Gottlieb OMD, becomes vice president. The organization, which involves hundreds...

AdWeek News
Jan 19, 2022

RIP Open Rates: Study Finds Apple's iOS 15 Update Shatters Open Rates
In June 2021, Apple announced its Mail Privacy Protection (MPP) for the Apple Mail app at the Worldwide Developers Conference (WWDC) as a part of its iOS 15 software update, a broader update that triggered nervous hand-wringing from marketers over-reliant on audience tracking. To bolster Apple's privacy measures, MPP aimed to restrict email senders from...

AdWeek News
Jan 19, 2022

Exclusive: Stagwell Inc. Has Combined MMI and Media Kitchen
Today Stagwell agencies MMI and Media Kitchen combined to form a single agency. The brands are consolidated under the MMI name, and MMI CEO Maggie Malek is leading the combined agency. The move allows MMI, a boutique full-service agency, and Media Kitchen, a small agency specializing exclusively in media, to offer more to their clients...

AdWeek News
Jan 19, 2022

Community-Led Growth Is the New Product-Led Growth Strategy
We're seeing tried-and-true marketing strategies come full circle, with the strategy known as community-led growth as the hot "new thing." Except a community-focused marketing approach is not new. Luxury vehicle companies like Harley-Davidson and Jaguar have tapped into their community meetups to empower brand advocates for decades. As for ancient history, religions became widespread entirely...

AdWeek News
Jan 18, 2022

Report: Nick Tran Suddenly Departs TikTok
Nick Tran abruptly stepped down as global head of marketing at TikTok, according to a report by Jessica Toonkel and Sarah Krouse of The Information. TikTok had not responded to a request for comment at the time of this post. Tran joined TikTok in April 2020 from Hulu, where he had been vice president of...

AdWeek News
Jan 18, 2022

Bizarre Harmon Brothers Ad for Next Vacay Stars Traveling Tree Woman
Characters invented for ad campaigns like NBC Sports' Ted Lasso and Geico's cavemen have proven so popular they've spawned their own TV shows. Treena the Traveling Tree Woman invented by Harmon Brothers might not be guaranteed that same success, but the Utah-based video ad agency packs plenty of personality into its three-and-a-half-minute spot for discount...

AdWeek News
Jan 18, 2022

Reddit Overhauls Blocking Experience
Reddit began rolling out its revamped blocking experience Tuesday. The platform said in a blog post that the goal is to give Redditors more control over their safety experience, who can contact them, who can see their content and whose content they can see. The biggest change is that if Redditor A blocks Redditor B,...

AdWeek News
Jan 18, 2022

Los Angeles Rams, Immersiv.io Team Up on Lens for Snap's Next-Generation Spectacles
The Los Angeles Rams celebrated their victory over the Arizona Cardinals Monday night in the Wild Card round of the National Football League playoffs with a new lens for Snap Inc.'s next-generation Spectacles camera sunglasses. The new lens is the first to be built for Spectacles in partnership with a professional sports team, and the...

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