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AdWeek News
Dec 14, 2018

Postmates Is Getting Ready to Roll Out Autonomous Delivery Robots
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes will be able to navigate sidewalks and streets to deliver food, packages and other smaller items in urban areas. The robot, named Serve,...

AdWeek News
Dec 14, 2018

Video: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. Everything could have been a Tide ad after February. Nat Geo showed us a new kind of journey...

AdWeek News
Dec 14, 2018

Video: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our culture. Everything could have been a Tide ad after February. Nat Geo showed us a new kind of journey...

AdWeek News
Dec 14, 2018

Facebook Audience Network Joined Google's Open Bidding Program
Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as it's more commonly known, has already made significant inroads in desktop and...

AdWeek News
Dec 14, 2018

Nearly 500,000 People Are Livestreaming on Twitch Every Day
Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over 248,000 streamers earned affiliate status in 2018 and more than 7,800 became partners. The video-game-centric platform added that nearly 500,000 streamers go...

AdWeek News
Dec 14, 2018

Deutsch Names New Chief Creative Officer for Los Angeles Office
Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los Angeles senior leadership team that includes president Kim Getty and chief digital officer Pam Scheideler. He will be tasked with overseeing...

AdWeek News
Dec 14, 2018

NBCUniversal Taps Verizon's Visible as Sole Sponsor of Its New Snapchat Original Series
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service provider, on Kappa Delta Crypto, which premieres Saturday on Snapchat's Discover page. It will be NBCU's first fully sponsored, scripted series for the platform. Each...

AdWeek News
Dec 14, 2018

Questions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates in a purchase. As familiar as this imagery has become in our industry, there's one big problem with it: Almost every brand's marketing...

AdWeek News
Dec 14, 2018

The 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these marketing concepts have consistently generated some of the biggest buzz a brand could hope for. So now that you've hopefully seen our picks for the...

AdWeek News
Dec 14, 2018

Conservative Magazine The Weekly Standard Is Shutting Down
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and Fred Barnes will publish its final edition on Dec. 17, according to a statement released by Clarity Media Group, owner of The Weekly Standard's publisher, MediaDC....

AdWeek News
Dec 14, 2018

Report Alleges Johnson & Johnson Withheld Information About Trace Amounts of Asbestos in Baby Powder for Decades
A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares dropped 10 percent since this morning. Reuters analyzed company memos, confidential documents and other internal documents and found that from 1971...

AdWeek News
Dec 14, 2018

Instagram: Here's How to Use the Countdown Sticker in Stories
Instagram recently added a countdown stickers to Stories, allowing users to add an interactive countdown to their posts. For instance, users may wish to create a countdown for a special occasion, like their birthday or a holiday. Our guide will show you how to use the Countdown sticker in Instagram Stories. Note: These screenshots were...

AdWeek News
Dec 14, 2018

Ticket Buyers on SeatGeek's Mobile App Can Still Save Their Stubs … on Snapchat
Ticket buyers using the SeatGeek application can now launch the Snapchat app and create a sticker representing their ticket stubs, which can be added to their Snaps. SeatGeek used Snapchat's Snap Kit set of application-programming interfaces to create the integration between the two apps. Snapchat sticker from a SeatGeek 'ticket stub' SeatGeek The ticketing app...

AdWeek News
Dec 14, 2018

Instagram Is Testing Creator Accounts for Influencers and Others
Recognizing that traditional Instagram business profiles didn't quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now testing new Creator Accounts. A small test group currently has access to creator-specific features like insights to help them track the growth of their accounts, including...

AdWeek News
Dec 14, 2018

Before Applying Envy as a Tactic, Marketers Might Want to Consider Their Consumers' Self-Esteem
It's a strategy that's as old as advertising itself: Make consumers crave something that others have. In some ads, people watch enviously as a luxury car speeds past, its driver exuding power and success; in others, a couple looks covetingly over their fence toward their neighbor's greener lawn, their nicer house, their happier kids. Envy...

AdWeek News
Dec 14, 2018

Up to 6.8 Million Facebook Users May Have Been Victims of a Photo API Bug
As many as 6.8 million Facebook users may have been affected by a bug in the social network's photo API (application-programming interface) that gave some third-party apps access to more photos than they were given permission to access. Facebook said in a blog post that from Sept. 13 through 25, up to 1,500 apps built...

AdWeek News
Dec 14, 2018

Facebook's Portal and Portal Video-Calling Devices Just Got a Host of New Features
Facebook announced several updates Friday for the Portal and Portal video-calling devices it released in October. A 90-second spot for Facebook's Portal and Portal Facebook News content from ABC News, CNN and CNN brand Great Big Story will be available via Portal and Portal devices, including what a Facebook spokesperson called "a library of compelling...

AdWeek News
Dec 13, 2018

The Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His Sensual Tunes
Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man (actor Jason Blynn) is looking to rival the more classic sensual LPs from the likes of Al Green, Marvin Gaye,...

AdWeek News
Dec 13, 2018

How WestJet's Real-Time Giving Set the Bar for Brand Generosity
When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a practical advertising perspective, was a...

AdWeek News
Dec 13, 2018

495 Scripted Shows Aired in 2018 as Streaming's Output Surpassed Basic Cable and Broadcast
Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from broadcast and basic cable for the first time. According to new data from FX Networks Research, 160 streaming series aired this year, compared to...

AdWeek News
Dec 13, 2018

Fiat Chrysler Sends Its $950 Million North American Media Business to Publicis Groupe's Starcom
Fiat Chrysler Automobiles completed a six-month review of its North American media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, Dodge and Ram. The...

AdWeek News
Dec 13, 2018

Fiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe's Starcom
Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, Dodge and Ram. The other...

AdWeek News
Dec 13, 2018

Twitter Users Say No to Dollar Shave Club After It Advertises on Hannity
After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not shy in voicing their disapproval. And, in multiple instances, they cancelled their subscriptions to join rival razor clubs like Harry's. According to the report, which posted at...

AdWeek News
Dec 13, 2018

Bravo Was One of the First Brands to Use Instagram's New Countdown Sticker
Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations. The countdown sticker is available via the sticker tray in the application's Stories camera, and customization options include name, date/time and color. Followers who click the arrow in the corner of...

AdWeek News
Dec 13, 2018

Facebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy Settings
Nestled inside New York City's bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you'd expect to see a lot of tourists and locals strolling among the shops, picking up holiday gifts and maybe stopping for a few tours around the ice rink. What...

AdWeek News
Dec 13, 2018

Pinterest Shared Its List of 100 Emerging Trends for 2019
Pinterest shared the 2019 version of its annual Pinterest 100 list, which highlights emerging trends on its platform for the coming year. More than 250 million monthly users come to Pinterest, with over 175 billion ideas saved to some 3 billion boards to date, a spokesperson said. Pinterest also shared examples of brands finding inspiration...

AdWeek News
Dec 13, 2018

How Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario
While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion's share of attention and create unnecessary fear around high-profile events. In order to begin a new project with your best foot forward, marketers must do recon on the program, client...

AdWeek News
Dec 13, 2018

Driving Sucks, and Lyft's New Work From W K Reminds You All the Reasons Why
The next time you're about to get into a Lyft, pay attention to how you respond when the driver asks your name. I'm willing to put $5* on the fact that a good 90 percent of the time, you probably just say "yep." You likely don't say, "correct, that is my name" because let's face...

AdWeek News
Dec 13, 2018

Synchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activation
To promote Sony's new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented reality experience. Guests enter a faux Bridge Street subway station in the Dumbo neighborhood of Brooklyn and, after walking through a subway car, are transported into...

AdWeek News
Dec 13, 2018

Ryan Reynolds Shares the Mystical Secrets of How His Aviation Gin Is Made
How is Aviation Gin made? Probably not the way Ryan Reynolds tells it, but it's still worth taking the time to watch his new explainer on the spiritually cleansing process behind the spirits brand he bought an ownership stake in early this year. In a new clip, Reynolds continues to leverage his combination of star...

AdWeek News
Dec 13, 2018

AppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games
Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories. The report analyzed 2.1 billion non-organic installs from 5,500 applications throughout 2018, and it broke gaming apps down into four major categories: Midcore & Strategy, Casual, Hyper Casual (apps with at...

AdWeek News
Dec 13, 2018

The 25 Best Ads of 2018
It's that time. We're looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought of ambitious advertising in 2018....

AdWeek News
Dec 13, 2018

Over 75 Million People Visit Facebook Watch Daily, Spending an Average of 20 Minutes
Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network's video platform each month, with more than 75 million people doing so each day, Facebook revealed. Those 75 million daily visitors spend an average of more than 20 minutes on Facebook Watch, according to the social network....

AdWeek News
Dec 13, 2018

New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations
Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. "We have seen good performance with location targeting and filters, and the new releases are an added bonus for our retail clients as we always push publishers for more precise targeting based upon user behaviors," said Jenny...

AdWeek News
Dec 13, 2018

5 Components of YouTube That Brands Need to Optimize
What is YouTube?" Punch that question into Google, and the most common answer you'll find is "a video sharing website." While that is true in a sense, it's actually a little misleading. Yes, YouTube is a website where you can share videos. It also happens to be the second-largest search engine on the internet right...

AdWeek News
Dec 13, 2018

WPP Hires Away Longtime Publicis Vet to Serve as First Chief Marketing and Growth Officer
WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek. The email states that he will report directly to Read. A WPP spokesperson confirmed the appointment but declined to comment further. Publicis...

AdWeek News
Dec 13, 2018

WPP's Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following Account Loss
GTB, the global network dedicated to serving WPP's single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its total staff around the world. The news comes just over two months after the Detroit-based client named BBDO as its new lead creative agency and Wieden Kennedy as...

AdWeek News
Dec 13, 2018

Nielsen's New CEO: Critics Said Company ‘Wasn't Moving Fast Enough. I Can Change That'
As Nielsen's new CEO, David Kenny, settles into his job, he says he's all ears. "I'm keen to hear, and my team is keen to hear, what the industry needs, how it's evolving and making sure that we're stepping up to it," said Kenny, who was named to the position in November, stepping in for...

AdWeek News
Dec 13, 2018

Ad-Supported TV Dominates Twitter's Trending Topics During Primetime
Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau. The VAB found that from Sept. 24 through Oct. 21, the No. 1 trending topic on Twitter during at least one of these four times--8:30 p.m., 9:30 p.m., 10:30 p.m. and 11:30 p.m.--was...

AdWeek News
Dec 13, 2018

The Top 5 TV Series of 2018 That You Probably Didn't See
We've spent the week celebrating TV's highs in 2018: the 10 best TV shows and the 10 best new TV shows of the year. We're closing things out by spotlighting the five greatest shows of the year that you probably didn't watch thanks to Peak TV--either because they were on a smaller outlet or streaming...

AdWeek News
Dec 13, 2018

Instagrammers Put Their Hearts Into 2018
Instagram's 2018 year in review was filled with love. Instagram The Facebook-owned photo- and video-sharing network said Heart Eyes was the most-used face filter in Instagram Stories, while the Heart Love Sticker by Arata was the most-used Giphy sticker in Stories and the heart emoji was used in comments more than 14 billion times throughout...

AdWeek News
Dec 12, 2018

This Amusing Device Protects Against Holiday Double Dipping Party Fouls
It's one of the great conundrums of the holiday party--you want some dip, but you don't really know what your fellow revelers have been doing to it while you weren't looking. Kraft Heinz's Philadelphia brand and Droga5 are here to set your mind at ease with the latest innovation in schmaltz security--the Double Diptector. A...

AdWeek News
Dec 12, 2018

New GroupM North America CEO Talks WPP's Plans for Its Largest Media Region
WPP's media network GroupM announced today that Tim Castree would be its new CEO for North America, filling a position left empty since Brian Lesser left approximately 16 months ago to help oversee AT&T's ad platform. Castree formerly served as global CEO of Wavemaker, the product of a 2017 merger between media agencies MEC and...

AdWeek News
Dec 12, 2018

Accenture Interactive Confirms It Intends to Purchase Social Media Outfit Adaptly
Amid reports of Accenture's aspirations in the media business, the consultancy's digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to bolster the company's Accenture Interactive Programmatic Services offering, as Adaptly helps advertisers purchase media on social networks including Facebook and Twitter. Adaptly will be housed...

AdWeek News
Dec 12, 2018

Greenpeace Delivers a Surprisingly Grim Yet Touching ‘Handmade' Holiday Tale About the Environment
"The Handmade Gift," an exquisitely crafted stop-motion holiday film from Greenpeace France, is stylistically pretty chill. Even so, cold weather isn't the real scourge in this story of a little French girl who makes a very special gift to protect her beloved teddy bear. Created by 84.Paris and director Anna Mantzaris, the 90-second spot misleads...

AdWeek News
Dec 12, 2018

Luke Wilson Will Star in a Comedic Super Bowl Spot for Colgate
Colgate is taking a comedic route this year, as it returns to the Super Bowl after first appearing in 2016. The 30-second national spot will air during the second commercial break of the third quarter. Produced by ad agency Red Fuse and directed by Bryan Buckley, the ad will feature actor Luke Wilson in his...

AdWeek News
Dec 12, 2018

Industry Reacts to Google CEO Pichai's Hearing on the Company's Data-Collection Methods
On Tuesday, Google CEO Sundar Pichai sat in front of the House Judiciary Committee for a couple of hours to explain how the tech company collects data and deploys its algorithms. It was the first time Pichai testified in front of Congress, and it's becoming clear that it won't be his last, as the tech...

AdWeek News
Dec 12, 2018

This Finnish Newspaper Put the Year's Ugliest News on Ugly Christmas Sweaters
One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola's 2013 popular "Coke Zero Sweater Generator" scaled the exposure of the phenomenon, and everyone from Burger King to Liquid-Plumr have jumped on the bandwagon. While these Christmas sweaters are overwhelmingly designed for lighthearted fun, Finnish newspaper Helsingin...

AdWeek News
Dec 12, 2018

The Madison Square Garden Company Hires Former Hilton CMO to Lead Marketing Team
The Madison Square Garden Company announced today that it has hired Geraldine Calpin to serve as the company's new evp and CMO, effective immediately. Calpin will report to the company's president Andrew Lustgarten. Calpin joins the team from WeWork, where she served as CMO for just under a year. In that role she was responsible...

AdWeek News
Dec 12, 2018

P&G Acquires Walker & Company, Maker of Beauty and Grooming Products for People of Color
Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble. The deal--Recode reported P&G most likely paid between $20 to $40 million for the company--gives Walker & Company the resources to compete with the...

AdWeek News
Dec 12, 2018

Flouting Their Big-Time Endorsements, These Athletes Tried a New Product on the Sly
Can you guess the identity of the pro athletes shown in this new ad campaign for fitness apparel brand, Snapbac? You'll have to--because Snapbac and its agency, Mother Los Angeles, won't say exactly who those runners, weightlifters, ballers and soccer players are. Pixelation and obscure angles purposely hide the famous faces. "No comment," is the...

AdWeek News
Dec 12, 2018

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's Global Trust in Advertising saying that 83 percent of people trust the recommendations of friends and family over traditional ads, it's no wonder influencer marketing has emerged as...

AdWeek News
Dec 12, 2018

Benjamin Moore Sends Lead Creative and Media Duties to Agencies Fig and Horizon
Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that involved several unnamed agencies. Together, the agencies will handle strategy, creative, production, media planning and buying, activation, social and community management for the company....

AdWeek News
Dec 12, 2018

White Ops Launched a PSA to Increase Public Awareness About Ad Fraud
In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry's largest names waxing lyrical on its potential societal damage. This culminated in the arrest of six Russian nationals and two people from Kazakhstan who were allegedly involved in a digital advertising fraud...

AdWeek News
Dec 12, 2018

7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered for their physical strength, their athletic prowess and their courageous spirit while teen girls were pushed to the background and patted...

AdWeek News
Dec 12, 2018

Facebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably
Facebook didn't fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar rankings by Comparably, a platform where employees anonymously provide data on compensation and insights into work culture. Facebook slid...

AdWeek News
Dec 12, 2018

Facebook Overhauled Its Life Events Feature
Facebook revealed a thorough revamp of its life events feature, which enables people to easily share important milestones with friends and family. The redesign will be introduced globally over the coming days on iOS, Android and desktop. Animated photos and videos can now be added to life events posts, and people can also browse art...

AdWeek News
Dec 12, 2018

Facebook Celebrated the Second Anniversary of Its Instant Games Platform
Facebook launched its Instant Games platform in closed beta in November 2016, with just 20 games available in 30 markets. In May 2017, the platform launched for users worldwide, while all developers received the ability to create games for the platform in March 2018. To celebrate the platform's two-year anniversary, the social network released statistics...

AdWeek News
Dec 12, 2018

Nearly Two-Thirds of Marketers Plan to Increase Spending on Live Events in 2019
The digital ad space continues to deal with challenges like competition driving up prices, brand safety issues, fraud, questionable viewability measurement and ad blockers, leading more and more marketers to turn to live events. Event management platform Bizzabo surveyed more than 1,000 brand marketers for its Event Marketing 2019: Benchmarks and Trends Report, and it...

AdWeek News
Dec 12, 2018

Can D2C Mattress Firm Nectar Home Pull the Carpet Out From Under Its Competitors?
The direct-to-consumer mattress sector has become a lot more crowded since the days of leaving off the last 'S' for savings, with surges by recent entrants Casper, Tuft & Needle, Purple and Leesa, among others. San Francisco-based Nectar Home, parent of the Nectar and DreamCloud brands, has carved its own niche in the market, as...

AdWeek News
Dec 12, 2018

The 10 Best New TV Shows of 2018
Yesterday, I shared my picks for 2018's 10 best shows. Now, it's time to highlight the freshman series that managed to stand out and make an instant name for themselves this year, even though there are more broadcast, cable and streaming competitors than ever. This was a challenging year for new shows trying to break...

AdWeek News
Dec 12, 2018

Live TV Streaming Is on the Rise, But Doesn't Make Up for Cord-Cutting Losses
The number of people who subscribe to a live TV streaming service like Sling or YouTube TV is on the rise, but those increases aren't enough to compensate for the increase in cord-cutting as more consumers ditch their traditional cable subscriptions. That's according to the Q2 2018 Nielsen Total Audience Report, which was released today...

AdWeek News
Dec 11, 2018

Instagram Direct Finally Has a Voice-Messaging Feature
Voice messaging has finally made its way to Instagram Direct. After enabling microphone access on their devices, users can press down and hold the microphone icon in Instagram Direct to record their messages, which will be sent immediately after the button is released. How to send a voice message via Instagram Direct Instagram Corporate sibling...

AdWeek News
Dec 11, 2018

Facebook Introduced a Way for Individual Developers to Be Verified
Facebook announced a verification process for individual developers that aren't associated with specific businesses but still wish to build on the social network's platform and continue using its application-programming interfaces. Prior to this change, developers were required to connect to accounts in Business Manager and provide business details and documentation. Individual developers that submit applications...

AdWeek News
Dec 11, 2018

How Two Agency Strategists Embarked on a Quest to Find and Sell the Best Denim on Earth
Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers on a summer day, when the duo decided to take matters into their own hands and open up...

AdWeek News
Dec 11, 2018

Here's How Santa's Sleigh Would Look After Makeovers by Apple, Ikea and Other Big Brands
What if marketers like Apple, Ikea and Ferrari reimagined Santa's sleigh? That question's not exactly burning a hole in anyone's brain as we hurtle toward Christmas. Regardless, U.K. gifting company Red Letter Days and digital agency Edit came up with some answers. They envisioned how the jolly elf's ride would look after redesigns by five...

AdWeek News
Dec 11, 2018

Facebook Is Testing Ads in Search on Its Mobile Apps and Marketplace
Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile applications--both in its primary search function and its Marketplace ecommerce section. Jonathan Yantz, senior biddable manager at performance marketing agency M&C...

AdWeek News
Dec 11, 2018

Google CEO Sundar Pichai Testifies Before House Judiciary Committee About Data Collection Practices
Google CEO Sundar Pichai defended the company's data collection practices and insisted that the company's algorithms in its search results were absent of political bias considerations, he told lawmakers on Tuesday in a House hearing. Pichai told lawmakers he was a "technology optimist ... because I believe in people and their ability to use technology...

AdWeek News
Dec 11, 2018

Detroit Agency Sues Former Chief Creative Officer for Allegedly Conspiring to Steal ‘Trade Secret Information'
Detroit-based shopper marketing company The Mars Agency is suing its former U.S. chief creative officer Suzanna Bierwirth. The lawsuit accuses Bierwirth, who was appointed to the position last year, and her partner Brad Simpson of stealing "hundreds of files containing massive amounts of proprietary and trade-secret information" after the agency gave her a termination notice...

AdWeek News
Dec 11, 2018

Facebook IQ Analyzed Rising Topics and Trends in 2018 and It Sees a Green 2019
Blue is Facebook's primary color, but people on the social network are thinking green for 2019, according to The 2019 Topics and Trends Report from Facebook IQ, the social network's research arm. Facebook IQ used findings from first-party Facebook data and third-party data, and it teamed up with PSFK, Stylus and The Innovation Group at...

AdWeek News
Dec 11, 2018

This Dutch Supermarket Tackles a Tricky Subject—a Family Member's Death—in an Unusual Yuletide Tale
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands memorably delved into divorce with an affecting spot that had viewers reaching for the Kleenex. Though the subject matter is different in...

AdWeek News
Dec 11, 2018

Netflix's Teen Rom-Coms Are Its Most-Rewatched Original Content
It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've Loved Before. They are so cute ???????? pic.twitter.com/6WntY6lsHt -- HunYa???????? (@HunButterf17) August 27, 2018 It turns out the hit, starring Centineo and Lana...

AdWeek News
Dec 11, 2018

Clorox Announces Several Staff Changes, Including a New CMO
Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds--who has served as Clorox's CMO for nearly the past four years--to the role of executive vice president, overseeing cleaning and Burt's Bees. Replacing him...

AdWeek News
Dec 11, 2018

What Marketers Can Learn From Burger King's Geo-Conquesting Strategy Against McDonald's
History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled entire industries and the economy forward as the underdog is forced to innovate to get ahead. There's only one number one, while the remaining 99.9 percent of...

AdWeek News
Dec 11, 2018

4 Cyber Week Trends That Will Influence Consumer's Choices This Holiday Season
As predicted, Cyber Week 2018 delivered good news for retailers. The period between Thanksgiving and Cyber Monday brought increased sales across the industry, fueling a promising start to holiday shopping. What's behind this sales boost? We saw four trends playing a big role. Promotions are getting longer One-day doorbuster sales are out; multi-day shopping is...

AdWeek News
Dec 11, 2018

WPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergers
During today's extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a "creative transformation company" best fit to serve a new kind of economy. At the very least, he said, WPP will deliver 15 percent growth by 2021 as part...

AdWeek News
Dec 11, 2018

Time Magazine Selects Group of Persecuted Journalists as Person of the Year
Time named a group of journalists it called "the guardians" from "the war on truth" as its Person of the Year. All of those named "have paid a terrible price to seize the challenge of this moment," Time editor in chief Edward Felsenthal wrote. For the first time, Time gave the honor to someone who...

AdWeek News
Dec 11, 2018

YouTube: Here's How to Add a Filter to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos to their channel that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add a filter to a...

AdWeek News
Dec 11, 2018

Group Nine Media Launches In-House Branded Content Studio
Group Nine Media prides itself on making content built for social media--or "social content on steroids" as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded content studio, called Brandshop, the company hopes to extend that slice of juiced-up, viral content to advertisers. "It is built solely to be a...

AdWeek News
Dec 11, 2018

Put Down Your Phone. This Holiday Ad Reminds You Life's Too Short to Not Spend It With Loved Ones
While we may sometimes lament the holidays--and the associated guilt that can come from it--the fact remains that they can be an essential connection with family and friends. Posting Instagram pics from places far afield isn't quite like the human touch of being there together in person. Even among our closest friends, time spent together...

AdWeek News
Dec 11, 2018

Instagram Created a Holiday Gift Guide Based on 6 Trending Community Hashtags
Instagram teamed up with 34 brands on holiday gift guide #InstaGiftGuide, which is divided into six of the Facebook-owned photo- and video-sharing network's most popular community hashtag trends of 2018. Six Instagram Stories were created, one for each of these hashtags: #CatsOfInstagram, #Tutting, #OddlySatisfying, #FingerBoarding, #Vaporwave and #ISeeFaces. Instagram also revealed that the items featured...

AdWeek News
Dec 11, 2018

The 10 Best TV Shows of 2018
As everyone knows by now, there are more scripted series on TV than ever before, with this year's tally likely topping 500. But while Peak TV has ushered in an era with an unprecedented amount of great TV shows--and not enough time in the day to watch all of them--the number of truly exceptional programs...

AdWeek News
Dec 10, 2018

Instagram Hires From Within to Fill Vacant Head of Product Role
When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management director Vishal Shah was tapped as head of product for all of Instagram. Previously, Shah had been overseeing the Facebook-owned photo- and...

AdWeek News
Dec 10, 2018

Verizon Cuts More Than 10,000 Workers to Double Down on 5G
Several thousand Verizon employees have accepted buyout offers as the nation's largest carrier continues to retool its operations around a massive investment in the next generation of wireless service. The company said on Monday that 10,400 workers--nearly 7 percent of its workforce--have agreed to leave by the middle of next year as part of a...

AdWeek News
Dec 10, 2018

McCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO
MRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global president and COO, then the top position within MRM//McCann. A 25-year industry veteran, she has spent the past 12 years at the...

AdWeek News
Dec 10, 2018

Facebook Group Stories Are Now Available Globally
Facebook rolled out its group Stories feature globally and added what it called "lightweight reactions" to the feature. The social network announced in November 2017 that Stories were being extended to events and groups. A Facebook spokesperson said lightweight reactions enable group members to respond to each other's Stories with "emojis from a range of...

AdWeek News
Dec 10, 2018

Instagram: Here's How to Add Alternative Text to a Photo
Instagram recently introduced the ability for users to add custom alternative text to their photos for visually impaired people who use screen readers. Our guide will show you how to add custom alternative text to a photo before you post it. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On...

AdWeek News
Dec 10, 2018

Car Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories
Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura's Instagram account can create their dream versions of the automaker's 2019 ILX sports sedan by tapping into a sticker pack that contains elements such...

AdWeek News
Dec 10, 2018

How WPP's Essence Uses Machine Learning to Improve Media Buying Results
WPP is poised to announce a seismic overhaul to its organizational operations, according to reports, with some sources suggesting a systematic change to its approach to media planning and buying is in the offing. Prior to the change in WPP's leadership earlier in the year, Essence-a programmatic specialist media agency it acquired in late 2015-has...

AdWeek News
Dec 10, 2018

Bird Creates a Car-less Society and Blissful Escape From Traffic in Animated Video
Bird, the electric scooter company whose two-wheeled vehicles are becoming an increasing presence across American cities like San Jose, Nashville and Austin, decided to go the animation route for its first brand film. This video, which marks Bird's first-ever brand film, is meant to imagine a city that's centered less around cars and more around...

AdWeek News
Dec 10, 2018

Barnes & Noble Promotes Booksellers Over Algorithms to Get Shoppers In Stores
Sometimes shopping online for holiday gifts seems like the easy way out, but when looking for something really special and personal, Barnes & Noble believes going to the store is essential to finding that perfect gift. That's why the brand is recasting its booksellers as the all-knowing book lovers who can help you find the...

AdWeek News
Dec 10, 2018

Tourism Australia Sends $50 Million Global Account to M&C Saatchi
Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New York's SS K led the pitch for the U.S. account, aided by Technology, Humans And Taste (THAT), a New York-based boutique agency...

AdWeek News
Dec 10, 2018

A School Shooting Is Shown From the Last Perspective You'd Expect in New Sandy Hook PSA
In its mission to raise awareness of the warning signs of school shootings, Sandy Hook Promise, formed in the heartbreaking aftermath of 2012's mass murder of children in Newtown, Conn., has created some of the most stirring PSAs in recent memory. Now the organization and pro-bono creative partner BBDO New York are back with an...

AdWeek News
Dec 10, 2018

On the Adweek Podcast: The Best Ads of the Year
It's hard to believe, but 2018 is coming to an end. So many great ads were released this year, it's hard to keep track of them all. Remember those hilarious Tide ads that kept popping up during the Super Bowl? How about that gorgeous HomePod spot featuring FKA twigs? On this week's episode of the...

AdWeek News
Dec 10, 2018

How FCB Continued Burger King's Epic Trolling Legacy With a 1-Cent Whopper Deal
To the layperson, it may seem relatively easy to put together an app that includes geotargeting. Of course, there's much more to it than merely adding location services to the technology, and FCB's team took it several steps further by helping Burger King's app troll their biggest competitor, McDonald's, in yet another stunt that received...

AdWeek News
Dec 10, 2018

Pringles Is Betting on That "Flavor Stacking" Thing Again for Super Bowl LIII
Among the many marvels of modern food science is the ability to make potato chips taste like all sorts of things that aren't potato chips: pizza, pickles, even cheeseburgers. In the case of Pringles--the chips whose hyperbolic paraboloid shape allows them to be stacked--such an innovation has led to the concomitant marvel of "flavor stacking,"...

AdWeek News
Dec 10, 2018

4 Ways Agencies Can Be More Transparent in Their Advertising
It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity and transparency in the business arrangements between them. For media agencies, transparency remains an important and controversial issue. With most agencies running an opaque and non-transparent business model--and...

AdWeek News
Dec 10, 2018

Social Networks Finally Bypassed Print Newspapers as a Primary Source of News
Spending Sunday morning with a cup of coffee and the newspaper is quickly becoming a thing of the past, according to new research from Pew Research Center. Pew found that 20 percent of U.S. adults who responded to its survey said they often get news via social media, marking the first time that social network...

AdWeek News
Dec 10, 2018

Fearless Girl Moves Into New Home on Wall Street, Staring Down New York Stock Exchange
Since its placement in Bowling Green Park last year by agency McCann New York and its client State Street Global Advisors, Fearless Girl has swept the nation and captured the hearts of millions as it became the symbol of female empowerment and increasing gender diversity on corporate boards. Its original placement, staring down the Charging...

AdWeek News
Dec 10, 2018

Julie Henderson to Join Snap as New Chief Communications Officer
Executive vice president and chief communications officer at 21st Century Fox, Julie Henderson, is joining Snap Inc. as CCO. Henderson succeeds current Snap vp of communications Mary Ritti, who announced in the summer that she was leaving the company. Henderson will join Snapchat's parent company once the sale of certain 21st Century Fox assets to...

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