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AdWeek News
Feb 28, 2024

Walmart-Vizio Deal Exposes Fragility in Measurement Market
Walmart's intention to buy TV maker Vizio, the largest supplier of automatic content-recognition data in the industry, has sources wondering whether this precious ACR data will be available under the new ownership. In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments. Many...

AdWeek News
Feb 28, 2024

People Want to Know When AI Is Used in Ads, Research Confirms
People generally prefer to know when they are being shown content generated by artificial intelligence, according to one study. To better understand people's attitudes toward AI-generated imagery in ads--including AI models, background and images--Publicis Media polled 1,200 U.S. consumers, showing them ads that included disclosures stating that AI was used. It found that one in...

AdWeek News
Feb 28, 2024

WPP UK President Karen Blackett Set to Depart After 3 Decades
Karen Blackett, WPP's U.K. president, is set to leave the business after almost 29 years. During her time there, she has held key leadership roles, including CEO of MediaCom U.K. Blackett rose through the ranks of the business after joining Mediacom U.K. (now EssenceMediacom), where she would hold the posts of new business director and...

AdWeek News
Feb 28, 2024

The 115-Year-Old NAACP Has Gained New Relevance by Acting Like a Brand
Earlier this month, The Washington Post reported that a spate of big-name brands including Tesla, DoorDash, Home Depot, Wayfair and Zoom had made "steep cuts" in executive teams committed to diversity, equity and inclusion. Citing data from Revelio Labs, the paper noted that DEI jobs had fallen 8% so far this year, having tumbled 5%...

AdWeek News
Feb 28, 2024

Pride in London Won't Let Brands Rainbow Wash Its 2024 Parade
Pride in London is one of the U.K's largest LGBTQ festivals, attracting 1.5 million people to the city each June with 30,000 participating in the parade itself. But in 2024, brands will have to walk the walk at a corporate level if they want to march the march. In a bid to weed out rainbow...

AdWeek News
Feb 28, 2024

Super Bowl Case Study: Inside a Spicy Social Marketing Win for Frank's RedHot and Jason Kelce
McCormick and Company didn't need Taylor Swift and Travis Kelce or even the Kansas City Chiefs for its Frank's RedHot brand to win Super Bowl 58. It just needed to cover their zone of influence. Tabata Gomez took McCormick's CMO role in November after more than six years as a marketing leader with Stanley Black...

AdWeek News
Feb 28, 2024

Adnatomy: The Delicious Story Behind Postmates' Trippy Ads
No one went hungry during the making of the Postmates "This Is Your Brain on Food" campaign, with takeout orders of hot chicken, soup dumplings, boba tea and more crave-worthy dishes inspiring the creative and fueling the workday. "It was one of these beautiful research projects where we just got to eat a bunch of...

AdWeek News
Feb 27, 2024

Small Businesses Help Promote the Weed Shop Next Door in ‘Legal-ish' Campaign
For the dopest mani-pedi in town, head over to Nu Nail where the designs are "anything but half baked." And if you're looking for something a little more cerebral, try Cliffside Books for "high-quality inspiration" while pondering existential questions like: what came first, the flower or the seed? Ads for these Toronto-based businesses--slightly cheesy and...

AdWeek News
Feb 27, 2024

New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside
Omnicom-owned DDB Paris' chief executive Jean-Luc Bravi will step aside after nearly 23 years, with Alexander Kalchev and Paul Ducre set to jointly succeed him. Bravi will become the chairman of the agency, a newly created position that will allow him to remain involved in the 26-year-old business that began as Louis XIV in 1994...

AdWeek News
Feb 27, 2024

Navigating Change in Connected Commerce With Kenvue
In this episode of Brave Commerce, Eric Tarnowski, vice president of connected commerce at consumer health company Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the complexities of change management and the strategic imperatives of connected commerce in the digital era. The conversation begins with Tipograph and Hofstetter exploring the challenges...

AdWeek News
Feb 27, 2024

Navigating the Modern Marketing Landscape: Lessons From Deloitte CMO Suzanne Kounkel
In this week's episode, Jenny sits down with Suzanne Kounkel, global and U.S. chief marketing officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs. During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as...

AdWeek News
Feb 27, 2024

Exclusive: ‘It's So On' in ESPN's NWSL Brand Campaign
ESPN is ready to kick off its first season with the National Women's Soccer League. Today, the company debuted a national brand campaign, "It's So On," which runs from Feb. 27 to March 31 across TV, digital, social and paid channels. From creative agency Preacher, the sports marketing spot features retired NWSL champion and World...

AdWeek News
Feb 27, 2024

Google Is Paying Publishers to Test an Unreleased Gen AI Platform
Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK. As part of the agreement, the publishers are expected to use the suite of tools...

AdWeek News
Feb 27, 2024

Inside the Global Quaker Campaign Making Everyone Cry
Breakfast cereal commercials don't often pack an emotional punch, but Quaker's first global campaign was intentionally aimed at bringing tears to the eyes of consumers. Telling the lifelong story of a father and son together in the kitchen of their home, the full spot, at two minutes and 20 seconds, spans decades, beginning as they...

AdWeek News
Feb 27, 2024

KFC Opened a NYC Pizzeria to Celebrate the Arrival of ‘Chizza,' a Fried Chicken-Pizza Mashup
Fried chicken and pizza are two of the most beloved food items globally, but they don't always go together. At KFC restaurants in countries including the Philippines, Thailand, India, Mexico and Spain, diners have long been able to experience the best of both worlds through a hybrid called "chizza." Now, hungry fans across the U.S....

AdWeek News
Feb 27, 2024

The Fractional CMO Is a Trendy New Marketing Title—and It's Not Going Anywhere
Out of a global workforce of 3.38 billion people, almost half (1.57 billion) are freelance, The World Bank revealed last year. But the definition of "freelance" is evolving to now reach the C-suite, including senior marketers. The pandemic changed many aspects of work, introducing more companies to the concept of hybrid schedules and boosting digital...

AdWeek News
Feb 26, 2024

The Next Innovation From VML's Walt Geer? A Different Kind of Marketing Conference
As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is...

AdWeek News
Feb 26, 2024

The Next Innovation From VMLY&R's Walt Greer? A Different Kind of Marketing Conference
As VMLY&R's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s. But today, Geer is...

AdWeek News
Feb 26, 2024

An Agency in Constant Rebirth: The Via Agency Names Scott MacLeod President
Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency has expanded its four key specialty practices to help it handle more non-AOR business and retain its long-term clients. MacLeod becomes the first...

AdWeek News
Feb 26, 2024

An Agency in Constant Rebirth: Via Names Scott MacLeod President
Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated longtime head of planning Scott MacLeod to president. In addition, the agency has expanded its four key specialty practices to help it handle more non-AOR business and retain its long-term clients. MacLeod becomes the first...

AdWeek News
Feb 26, 2024

Empowered Customers Are Driving a New Era of Brand Meritocracy
As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely linked to its objective substance, the experience it offers and its legitimacy as evidenced by AI-crawlable digital sources. In response, brands must evolve their approach to connecting with consumers; they must now appeal to AI...

AdWeek News
Feb 26, 2024

The Economist Names Disney Executive As Its New President
The Economist Group announced two key executive hires, naming Luke Bradley-Jones as the new president of The Economist and Leon Saunders Calvert as the new president of Economist Intelligence. Bradley-Jones will assume the role this summer, while Saunders Calvert will begin his tenure in April. Both men are based in London and will report to...

AdWeek News
Feb 26, 2024

Southwest and Omni Leverage April's Solar Eclipse in a Spacey Marketing Mission
For the uninitiated, a total solar eclipse takes place when Earth's moon passes between our planet and the sun. During the eclipse, the moon's umbral shadow moves along what's known as a path of totality, a long diagonal arc below which the daytime sky darkens suddenly, approximating dusk. That's the scientific explanation, anyway. But if...

AdWeek News
Feb 26, 2024

Half of Top News Sites Blocked OpenAI's Crawlers in 2023
At the end of 2023, nearly one-half (48%) of the top news websites, based on reach, across 10 countries blocked OpenAI's crawlers, while nearly one-quarter (24%) blocked Google's AI crawler, according to a study by Reuters Institute. Reuters Institute analyzed the robots.txt of the 15 online news sources with the widest reach, including titles like...

AdWeek News
Feb 26, 2024

Mondelez Took Legal Action Against Rival Tony's Chocolonely; In Response, It Made a Campaign
Global confectionary producer Mondelez International moved to protect its purple packaging by issuing a lawsuit against independent rival Tony's Chocolonely. It came after Tony's began mimicking competitor brand packaging in a campaign to highlight child labor practices within cocoa farming. The campaign from Dutch-based Tony's, released in Germany and Austria, saw it adopt similar packaging...

AdWeek News
Feb 26, 2024

Tony's Chocolonely Turns Mondelez Legal Action Into Campaign
Global confectionary producer Mondelez International moved to protect its purple packaging by issuing a lawsuit against independent rival Tony's Chocolonely. The move came after Tony's began mimicking competitor brand packaging in a campaign to highlight child labor practices within cocoa farming. The campaign from Dutch-based Tony's, released in Germany and Austria, saw it adopt similar...

AdWeek News
Feb 26, 2024

Sustainable Apparel Coalition Expands for the Greener Good
The Sustainable Apparel Coalition, a global nonprofit aimed at improving the social and environmental impact of the fashion industry, is expanding into new territory: home furnishings, sporting and outdoor goods, bags and luggage. With the expansion comes a rebrand for the coalition, which counts more than 300 retailers, brands, manufacturers, governments, academics, industry associations, and...

AdWeek News
Feb 26, 2024

What Happened When Ikea Decided to Run Its First Global Campaign After 80 Years
Ikea is fresh off launching its first global ad campaign at the ripe old age of 80, and its most senior marketer is hopeful a unified approach will help the retailer appeal to customers across borders battling the same cost-of-living crisis. "When Ikea first started in 1943, we were only based in Sweden. Since then,...

AdWeek News
Feb 23, 2024

AIQ Podcast: What Is the Role of AI in the Future of Business?
On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, chief operating officer at Web3-powered site host Unstoppable Domains, to discuss the future of business and the role of AI within it. During the conversation, they cover the potential of AI to transform industries, the importance of...

AdWeek News
Feb 23, 2024

Bisquick Brings a Fargo Cameo to Life With Special Product Drop
Dorothy "Dot" Lyon, a diminutive Midwestern housewife with military-grade survival skills, substitutes buttermilk for water in her Bisquick biscuits, adding "love and joy" as additional ingredients. The result is a fluffy carb so delicious and comforting that it staves off a revenge killing and tames an immortal Welsh-Scandinavian hitman. The day--and the home-cooked family dinner--is...

AdWeek News
Feb 23, 2024

Wieden Kennedy's Powerful Campaign Tackles Rise of Book Bans in Schools
Book bans in American public schools are on the rise, increasing by 33% over the 2022-23 school year compared with the previous year, according to nonprofit PEN America. And diversity, equity and inclusion education is under attack--just last month in Florida, the Board of Governors banned public funding of DEI programs across state universities. A...

AdWeek News
Feb 23, 2024

Introducing Small Language Models, the Ad Industry's Latest Gen-AI Fix
Agencies and brands, driven by strategic business decisions to adopt generative artificial intelligence, are increasingly using small-language models for more task-driven solutions. "As we work with clients, we plan to use [SLMs] because the data set [to train] is smaller, and its tasks are defined to a particular brand's needs," said Michael Olaye, ?senior vice...

AdWeek News
Feb 23, 2024

Volkswagen Appoints CMO From Within To Drive Brand Into the Future
Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position. Franz has led global marketing for the group's Audi brand since 2019. Now, she will be tasked with overseeing Volkswagen's marketing efforts globally for its passenger car business. Among...

AdWeek News
Feb 22, 2024

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AdWeek News
Feb 22, 2024

What Role Do Ethics Play in Media Planning And Buying?
As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies exploring ways to reduce our carbon footprint and increase investments in BIPOC-owned media partners. While all progress is progress, we are still largely turning a blind eye to the digital and social media partners that...

AdWeek News
Feb 22, 2024

Amazon Becomes Latest Streamer to Join Upfront Week
Amazon is the latest streaming company to join TV upfront week, following YouTube's addition in 2022 and Netflix's entrance last year. The company will host its first upfront week presentation on Tuesday, May 14, at Pier 36 in New York, with a reception after the event. During its presentation, the tech giant plans to highlight...

AdWeek News
Feb 22, 2024

TechMagic Podcast: Spatial Computing Headset Wars and a Glimpse Into the Future of Amusement Parks
In this episode, host Cathy Hackl and guest host Lee Kebler talk about the types of robots they want to see after Kebler sees a trash-filtering robot during his travels. Hackl talks about how AI and robots are part of spatial computing. Hackl and Kebler discuss how Moore's Law no longer applies because technology is...

AdWeek News
Feb 22, 2024

Warner Bros. Promotes Dune: Part Two With Snapchat AR Lens
Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads. The AR Lens dresses users in a Fremen costume from the film and makes it appear as though they're riding a Sandworm. When...

AdWeek News
Feb 22, 2024

Stagwell Bolsters European Footprint with Sidekick Acquisition
Advertising services group Stagwell, which owns agency brands such as 72 Sunny and MDC Partners, has bolstered its European offer with the acquisition of a collective of specialist agencies known as Sidekick, which will join the network's consultancy, Allison. The deal will see Sidekick, which currently employs 40 people in London, aim to bolster the brand...

AdWeek News
Feb 22, 2024

Nostalgic Smokey Bear Campaign Celebrates the Impact of America's Longest-Running PSA
Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944. A nostalgic campaign celebrates the character's 80th birthday and the impact of the country's longest-running public-service announcement, while keeping it fresh with a new voice actor and look. "Decades," created...

AdWeek News
Feb 22, 2024

Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe
Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year. The agency picked up the business following a competitive pitch against two other U.S. agencies, which Lucky Generals didn't name. The long-term partnership will be led out of...

AdWeek News
Feb 22, 2024

WPP CEO Mark Read Commits to Tech Clients and Dispels Sora Competition
WPP CEO Mark Read underlined the advertising business' commitment to its technology clients despite citing their lack of spend last year as having weighed down its financial results, as the company reported organic revenue growth of 3.2%, underperforming against its nearest competitors. The agency network--which owns Ogilvy, GroupM, VML and AKQA--reported revenue for 2023 of...

AdWeek News
Feb 22, 2024

Rite Aid Wants Customers to Know It's Got Their Backs. Will That Cure Its Many Ills?
A few months back, Jeanniey Walden--just getting her sea legs as the new CMO of Rite Aid--set up a meeting with creative shop Leo Burnett. But what started as a simple meet-and-greet featured an unexpected surprise. "I saw some work that they had done that never made it to the light of day," Walden told...

AdWeek News
Feb 22, 2024

Jennifer Aniston Forgets ‘the Rachel' in Latest Uber Eats Ad
Jennifer Aniston couldn't remember her on-screen soul mate David Schwimmer, and now she's drawing a complete blank on "the Rachel" hairdo. What kind of mind meld has Uber Eats orchestrated here? In a continuation of the "Worth Remembering" campaign that kicked off during Super Bowl 58, Aniston is back for another round of promoting Uber...

AdWeek News
Feb 22, 2024

Science-Backed Training Helps the Ad Industry Avoid Greenwashing
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in exactly the forms that it exists today. The online course, Green Shield, which is free to take and can be completed in less than an hour, is the first ad industry-focused training to incorporate social...

AdWeek News
Feb 21, 2024

Complex Media Acquired by Live Shopping Platform Ntwrk for $108 Million
The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street...

AdWeek News
Feb 21, 2024

The Speed of Culture Podcast: Nissan's Journey Through Changing Consumer Demands
Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by consumer needs. To gain insights into how the company is adapting its marketing strategies to align with shifting consumer trends, we spoke to Nissan's...

AdWeek News
Feb 21, 2024

Adweek Podcast: Inside the Ad Council's $65 Million Initiative to Improve America's Mental Health
The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms...

AdWeek News
Feb 21, 2024

Fubo Faces ‘Uphill Challenge' Suing Disney, Fox and WBD Over Sports Streaming Plans
Fubo could be facing a difficult task in its antitrust lawsuit against major broadcasters The Walt Disney Company, Fox Corp. and Warner Bros. Discovery to derail their joint sports streaming venture. David Gandler, co-founder and chief executive of Fubo, has claimed that the move by the major corporations, announced earlier this month, is anti-competitive and...

AdWeek News
Feb 21, 2024

Verswire Is Not Your Average Record Label
Music is everywhere. But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, founder and CEO of...

AdWeek News
Feb 21, 2024

Exclusive: ESPN Adds Athletes Unlimited Pro Basketball to Broadcast Roster
More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women's sports leagues, signed a multi-year renewal deal that adds the pro basketball league to the network, which puts all four AU sports--basketball, softball, lacrosse and volleyball--on ESPN platforms. More than 70 live games across the four sports will air...

AdWeek News
Feb 21, 2024

Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging
Progressive Insurance's Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death's recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading. The winner...

AdWeek News
Feb 21, 2024

Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations
Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its footprint and integrated consumer communications and build momentum for the brand through compelling content, design, experiences, partnerships and brand expression. The agency is already working...

AdWeek News
Feb 21, 2024

McDonald's Caters to Anime Fans by Bringing a Fictional Restaurant to Life
McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and manga for decades. McDonald's is tapping into the meme...

AdWeek News
Feb 21, 2024

TelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue
TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it's returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a "Casa Cultura." Between the lines This year, the company is leaving Pier 36 for the...

AdWeek News
Feb 21, 2024

Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts
Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of...

AdWeek News
Feb 21, 2024

Inside Visa's Sponsorship Strategy: The Super Bowl Sets Up Its Bigger Goals for the 2026 World Cup
Even as it supported NFL partners and unveiled its new F1 ride at Super Bowl 58 in Las Vegas, Visa was executing its marketing game plan for the 2026 World Cup. In early January, amid the National Football League playoffs, Visa announced an extension of its partnership with global soccer governing body FIFA through 2026....

AdWeek News
Feb 21, 2024

Thayers Is Courting Gen Z With a Centuries-Old Ingredient
When European explorers reached the Americas in the 1500s, they brought diseases that Indigenous peoples--to their peril--had no immunity to, including measles, smallpox and influenza. So it's no small irony that, for their part, Native Americans shared medical knowledge of great benefit to the Europeans, including a certain medicinal plant with a host of curative...

AdWeek News
Feb 21, 2024

This Marketer's Pottery Is a Love Letter to Chinese Culture
For Josephine Zhu, the daughter of Chinese immigrants, her Asian-inspired pottery brand Zhuology Ceramics is a love letter to her culture. "Every Chinese kid knows the classic blue and white Qinghua patterns, or the traditional lidded tea mugs their grandmother used to sip from. Memories of these grace my childhood, yet I used to think...

AdWeek News
Feb 20, 2024

Here's What to Know About Walmart Buying Vizio, According to Experts
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to...

AdWeek News
Feb 20, 2024

Let's Talk About Consent and the Future of Permission-Based Marketing
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user's email or messaging inbox with marketing offers and announcements. Because consent is a...

AdWeek News
Feb 20, 2024

40 Years of Gay Times: CEO Tag Warner on Expanding Its Audience and Impact
The year was 1984. Musicians like Queen and '80s fashion were all about being free and embracing individuality, but those in LGBTQ communities faced scrutiny when wanting to live their truth. One might say starting an LGBTQ publication like Gay Times in that atmosphere was risky and maybe even dangerous, but founder Chris Graham-Bell knew...

AdWeek News
Feb 20, 2024

More Change at Unilever as Brand And Inclusion Chief Aline Santos Exits
Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department of one of the world's largest advertisers. Santos, who also held the title of chief equity diversity and inclusion officer for the CPG giant, will depart at the end of March. Her roles will not...

AdWeek News
Feb 20, 2024

Revolutionizing Retail Media and Inclusive Leadership at Roundel
In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance and diversity in leadership roles. Travis reflects on her remarkable 13-year tenure at Google,...

AdWeek News
Feb 20, 2024

Magnum's Artsy Film Reimagines Ice Cream as a Winter Treat
Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever's Magnum encourages consumers to use the treat as an escape from the winter blues. Created by agency LOLA MullenLowe and directed by Juan Cabral through MJZ Films, the 90-second "Find Your Summer" begins as a moody film depicting the bleakness...

AdWeek News
Feb 20, 2024

How Google Pixel, American Express Use NBA-All Star Weekend to Drive New Brand Strategies
Putting Ice Spice in a Starry Super Bowl ad wasn't PepsiCo's way of kicking off the brand's 2024, but culminating a 2023 launch that started at the National Basketball Association's NBA All-Star Weekend. Starry began its life as Sierra Mist's replacement by hosting the event's 3-Point Contest in Salt Lake City last year. Ice Spice...

AdWeek News
Feb 20, 2024

Mediahub Is Adweek's US Media Agency of the Year
For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West...

AdWeek News
Feb 20, 2024

PHD Is Adweek's Global Media Agency of the Year
PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. That's in part because it's stuck...

AdWeek News
Feb 20, 2024

Shannon Washington on the Process of Becoming a Leader
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive creative directors at the five major holding companies discussing their careers amid the lack of diversity. And outright prejudice. It wasn't an easy decision. "Initially,...

AdWeek News
Feb 20, 2024

Buying Retail Media Off-Site Could Worsen Transparency Issues for Brands
The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. As the sector grows,...

AdWeek News
Feb 20, 2024

Christina Aguilera's Sexual Wellness Brand Is Rewriting the Playbook for Women
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality. Over two decades on, Aguilera is rewriting the playbook for women once more,...

AdWeek News
Feb 20, 2024

Fast Fashion Is Thwarting the Resale Industry's Dream of Circularity
Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew joined over 160 companies in the branded resale game. Still, the complex logistics of online resale presents both sustainability and profitability challenges. Two...

AdWeek News
Feb 20, 2024

Breakthrough Media Agency of the Year: Exverus Media Finds the ‘Truth' for Brands
Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands. It's a model...

AdWeek News
Feb 20, 2024

The Out-of-Home Advertising Recovery Has Not Been Equal
Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S. out-of-home advertising declined 30%, from $8.5 billion in 2019 to $6 billion in 2020, according to marketing intelligence...

AdWeek News
Feb 20, 2024

What the New Consumer Wants From Brands


AdWeek News
Feb 20, 2024

With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category...

AdWeek News
Feb 19, 2024

Great Britain and Northern Ireland's Tourism Campaign Is About to Get Even Greater
VisitBritain's longstanding "Great" tourism campaign, which encourages travelers to flock to Great Britain and Northern Ireland, is set to get even more creative, with ambitions to deliver award-winning work and grow the nation's appeal on the world stage. The campaign has been running for 12 years. It debuted long before Britain's exit from the European...

AdWeek News
Feb 16, 2024

How Generative AI Is Changing the Advertising Industry
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is...

AdWeek News
Feb 16, 2024

Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm
Caitlin Clark wore an Iowa jersey while breaking the NCAA women's basketball scoring record, but State Farm, Nike, Peacock and other brands and networks were also on her team leading up to her big moment. On Thursday night, No. 22 shattered Kelsey Plum's all-time record of 3,527 career points set in 2017, scoring 49 points...

AdWeek News
Feb 16, 2024

How Claire's Left the ‘90s to Reach a New Generation of Youth
For women who grew up in the 1990s or 2000s, retailer Claire's may trigger a wave of nostalgia. Once a fixture of suburban shopping malls, the store was a mecca for tween girls: the place for first ear piercings and a treasure trove of glittery scrunchies, butterfly clips and berry-flavored lip gloss. As those girls...

AdWeek News
Feb 16, 2024

Embracing Change: How Applebee's Reinvented Its Marketing
Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee's has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics. On the latest episode of Marketing...

AdWeek News
Feb 16, 2024

CeraVe's Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment'
Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too--he was papped...

AdWeek News
Feb 16, 2024

The Flavor Files: How Spicy Is Truly's Hot Wing Sauce Hard Seltzer?
Can a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn't have a traditional advertising spend for the Big Game, it decided to get creative and "crash the party." After testing several iterations (including a ranch-flavored drink), the...

AdWeek News
Feb 16, 2024

Too Hot for the NFL? Cardi B's Spicy Ad for NYX Got Neutered for the Super Bowl
Audiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see a NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck Plump lip gloss to enhance their privates. It was a saucy and suggestive story that should have rolled...

AdWeek News
Feb 15, 2024

Papa John's Gave Away $58,000 Pizzas During Super Bowl 58
Papa John's didn't air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust. At a Las Vegas Papa John's location just off...

AdWeek News
Feb 15, 2024

Papa Johns Gave Away $58,000 Pizzas During Super Bowl 58
Papa Johns didn't air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust. At a Las Vegas Papa John's location just off...

AdWeek News
Feb 15, 2024

OpenAI's Web Search Product Aims to Challenge Google's Search Supremacy
Google Search could face yet another formidable challenger thanks to OpenAI's latest developments. Top line The ChatGPT maker is working on a web search product partially powered by Microsoft Bing, bringing the startup in more direct competition with Google. The news was first reported by The Information. It's unclear whether this product would be a...

AdWeek News
Feb 15, 2024

TechMagic Podcast: Tech at the Super Bowl and the Future of Video Games
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show. Kebler finally had a chance to demo the Apple Vision Pro and they discuss the use of AI on the device, as well as how it compares to the Meta Quest...

AdWeek News
Feb 15, 2024

The Next Era of Subscriptions: 3 Trends Shaping Publishers' Paid Products
When TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk of backsliding. But subscription data from multiple firms, as well as interviews with digital subscription experts, proves the opposite, and trends like an uptick in consumer...

AdWeek News
Feb 15, 2024

The Art of Making Pretzels Part of Every Conversation
You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that's not the only reason why. Auntie Anne's has become a brand on social that takes...

AdWeek News
Feb 15, 2024

Greenwashing Crackdown Begins on EU Brands Making Vague Eco Claims
European brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. The European Parliament made recommendations to strengthen its legal framework, which, alongside vague net zero and sustainability claims, will also include carbon neutral/reduction claims around products and the banning of brand-owned...

AdWeek News
Feb 15, 2024

Inside HBO's Ice-Cold True Detective: Night Country Marketing Stunts
True Detective: Night Country is giving viewers marketing that'll make them stop cold. Premiering almost 10 years to the day of Season 1's debut, the fourth season of True Detective has revitalized the franchise thanks to increasing viewership and marketing stunts that continue to capture fans' imagination. Starring Jodie Foster and Kali Reis, the series...

AdWeek News
Feb 15, 2024

Coca-Cola and Time Out Made a Global Travel Guide Inspired by Cultural Moments
Coca-Cola partnered with Time Out to create a new travel guide of food destinations inspired by culture and entertainment. The beverage brand and the media company produced an interactive map of "Foodmarks," 413 places around the world that have hosted memorable meals paired with Coke over the decades. The campaign, a continuation of last year's...

AdWeek News
Feb 15, 2024

Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast
If you followed breathless press releases over the past year, you would think that the marketing industry is being radically transformed by artificial intelligence. The reality, debated and explored at ADWEEK's Marketing Vanguard breakfast at the Interactive Advertising Bureau's Annual Leadership Meeting at the end of January, reveals a more complicated reality. While marketing executives...

AdWeek News
Feb 15, 2024

Creators in Super Bowl Ads Signal a Shift in the Industry
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the attention of viewers. From iconic faces gracing screens to memorable cameos, celebrities have carved out a significant presence in Super Bowl commercials. However, amid the glittering allure of celebrity endorsements, a new contender has emerged:...

AdWeek News
Feb 15, 2024

How The NFL Gave Back to Las Vegas Artisans With Origins Merch Pop-Up
Walanya Vongsvirates considers herself and her small business, Love, Hand and Heart, part of the Las Vegas downtown arts community. She often sets up local pop-ups there to sell her colorful, handmade jewelry. She was surprised last year when she got an unexpected email from the NFL, asking if she'd be interested in creating official...

AdWeek News
Feb 14, 2024

A Rulebook for Reaching the New Mainstream: Super Bowl Edition
Super Bowl LVIII, a new main stage filled with new stories: Las Vegas. The Sphere. The 58th Big Game. $10k tickets. Tay/Trav. Oh yes, 49ers/Chiefs. Knowing the overtime rules. And one more. The thrill of the first time. Sunday saw one of the most important firsts not only for the Super Bowl, but for all...

AdWeek News
Feb 14, 2024

Fox Returns to Upfront With First Presentation Under New Ad Sales Chief
Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan Center. This will be the first upfront under new ad sales leader Jeff Collins, who replaced Marianne Gambelli after the...

AdWeek News
Feb 14, 2024

Nominations Are Open for ADWEEK's 2024 Sustainability Stars
It's that time of year again! As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April 22, we're looking for nominations for our Sustainability Stars list. Each year, this list has a slightly different focus. For 2024, we're widening the funnel, with a broad focus on the ad industry's role in...

AdWeek News
Feb 14, 2024

Safety Is Sexy in Insurance Brand's '90s-Style R&B Music Video
There can be a lot to remember when preparing for Valentine's Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little sexy. Tapping into the unexpected sex appeal of safe driving, Canadian insurance company Belairdirect has released a two-minute R&B-style...

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