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AdWeek News
Aug 03, 2021

3 Questions CMOs Should Ask When Deciding on New Ad-Tech Solutions
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Ad-Lib.io's Adit Abhyankar interrogates the ongoing cycle of justifying new investments in tech. Below, in his own words, he considers three factors that could inhibit marketers' success. As most CMOs...

AdWeek News
Aug 03, 2021

Twitter: 70 Gaming Tweets Are Sent Each Second
Twitter released a report analyzing how users talk about video games, video game influencers, esports and more on the social networking platform. Looking at data from June 20, 2020, through June 20, 2021, Twitter found that 70 gaming-related tweets are sent per second. For this same time period, tweet volume increased in every gaming-related subtopic...

AdWeek News
Aug 03, 2021

Twitter Teams Up With AP, Reuters on Misinformation
Twitter enlisted two heavyweights in the news sector to assist in its battle against misinformation on its platform: The Associated Press and Reuters. Senior director of curation Joanna Geary said in a blog post that her team currently helps provide context to enable users to make informed decisions on content by sourcing and elevating it...

AdWeek News
Aug 03, 2021

Havas Group Releases Diversity, Equity and Inclusion Status Update
Advertising and communications company Havas Group has improved the number of diverse faces across all career levels within its U.S. offices by 3% between July 2020 and June 2021, according to its first annual progress report. These figures are concentrated on the American workforce due to global privacy regulations, though the company's global "All In"...

AdWeek News
Aug 03, 2021

Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust' After Ratings Blunders
As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won't be a lot of love for the measurement firm Nielsen at the newly combined company. In a call with investors Tuesday morning, the television executive railed on the measurement...

AdWeek News
Aug 03, 2021

TWIST Creative President on Prioritizing Passions and Giving Back
We've all heard a lot about healthy work-life balance, but what does one do when one absolutely loves one's work? Following the wise words of her mentor, Charlene Coughlin lives a fulfilling life knowing "anything is possible, everything is not." After working in the non-profit world for a bit, Charlene realized the agency world was...

AdWeek News
Aug 03, 2021

Condé Nast and Universal Music Group Partner to Combine Their Video Reach
This morning, Cond? Nast announced it has partnered with Universal Music Group to launch Cond? Nast Certified Video Plus (CNCV ), providing advertisers access to both audiences through one offering. Universal Music Group reaches 150 million monthly active users and ranks No. 1 in the entertainment-music category, according to Comscore data, while Cond? Nast generates 1...

AdWeek News
Aug 03, 2021

Instagram Adds Hub for Businesses to Its Professional Dashboard
Instagram added a hub to the Professional Dashboard it rolled out for businesses and creators in January with the aim of helping businesses figure out how to kick-start their efforts on the platform. The hub, which debuted Tuesday (Aug. 3), is available to all business accounts via Professional Dashboard, and it provides a selection of...

AdWeek News
Aug 03, 2021

PepsiCo to Part Ways With Tropicana and Naked Juice Brands
In a further sign of soft-drink makers following consumers' shift from more sugary products to healthier options, PepsiCo has agreed to sell a majority stake of Tropicana, Naked and other juice brands in North America to private equity firm PAI Partners. PepsiCo will receive pre-tax cash proceeds of $3.3 billion and keep a 39% non-controlling...

AdWeek News
Aug 03, 2021

TikTok Heightens Commerce Credentials With Publicis Groupe Partnership
Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their ecommerce strategies through the video platform as it aims to grow its shopping culture and commerce community. With Publicis becoming the founding commerce agency partner for TikTok, the pair will work together to educate brands and marketers on insights,...

AdWeek News
Aug 03, 2021

VCCP Completes Leadership Team for Customer Experience Arm
VCCP has strengthened its customer experience (CX) arm with the hiring of Scott Ewings as chief executive and Josette James as client partner. VCCP CX currently handles the pan-European customer relations management for Canon and has worked with O2 as its experience design agency for the last five years. It was also appointed by Reckitt...

AdWeek News
Aug 03, 2021

The Four Questions: How to Navigate, Not Avoid, Change
Editor's note: This piece is part of a weekly Voice series by Rishad Tobaccowala, the author of Restoring the Soul of Business: Staying Human in the Age of Data. There are four questions that most companies and individuals seek answers to: Change Management: How can you and your team manage new challenges? The Future: What's...

AdWeek News
Aug 03, 2021

How to Get Jay-Z to Invest in Your CPG Startup
Living and working near New York, Denise Woodard was always on the go. However, when her daughter, Vivienne, was diagnosed with severe food allergies as an infant, Woodard noticed a shortage of healthy snack options that were also safe to eat and delicious. Frustrated by this shortage, and sensing an opportunity, Denise left her corporate...

AdWeek News
Aug 03, 2021

Why Martin Sorrell's S4 Capital Is so Excited About a Period
After meetings and high-level discussions, Martin Sorrell and his leadership team said their holding network will fold all companies under the Media.Monks umbrella. "We are giving you a dot in the name and the hexagon," Sorrell, executive chairman of S4 Capital, joked to Adweek. In addition to a new period in the name, there is...

AdWeek News
Aug 02, 2021

AT&T Completes DirecTV Spinoff to Private Equity Firm
After first announcing its intention to throw in the pay TV towel in February, AT&T has officially offloaded DirecTV, AT&T TV and U-verse. Top line The connectivity company said today that it had closed on the previously announced spinoff of the company's satellite, streaming and IP video businesses into a separate video company. The spun-off...

AdWeek News
Aug 02, 2021

Yelp Debuts Refreshed Logo, App Icons
Yelp introduced a refreshed logo and suite of application icons Monday. Yelp Yelp The new app icons will begin rolling out on iOS Monday, with Android to follow later in the week, featuring the business directory and crowdsourced review forum's iconic red, but more visually vibrant and with a fresh look. When Yelp users start...

AdWeek News
Aug 02, 2021

We-Vibe's Latest Campaign Revs Up Healthier Conversations About Sex For Seniors
It's a common myth that libido decreases to the point of being nonexistent as we age, but many seniors would disagree. Social stigma can lead to a slew of negative side effects and discourage honest discussion. Ageism in conversations around sex is ingrained in many ways, but it doesn't have to stay that way. To...

AdWeek News
Aug 02, 2021

Twitter Enables Sign Up, Login via Apple ID, Google Account
Twitter is now allowing users to sign up or login via their Apple ID or Google account. The social network said in a Twitter Support tweet Monday that people can use their Apple ID to sign up or login via iOS devices, with the capability to be added to the web soon. Meanwhile, users with...

AdWeek News
Aug 02, 2021

Global Taps Virgin Media Marketing Chief Cilesta Van Doorn as New CMO
Entertainment group Global media has announced Cilesta Van Doorn will join from Virgin Media as its new chief marketing officer. Since 2018 Van Doorn was the executive director of brand and marketing at Virgin Media which has recently merged with competing technology communications business O2. In the role, she led a team of 70 which...

AdWeek News
Aug 02, 2021

LinkedIn to Debut Limited Series Reshuffle, on How Covid-19 Shaped the World of Work
Emmy Award-winning journalist Tamron Hall will host Reshuffle, an original, six-part, limited series on LinkedIn that will examine how the pandemic has changed the world of work and what people now expect from it. Reshuffle debuts Tuesday (Aug. 3), with new episodes to follow every Tuesday morning. Hall will take viewers to different cities across...

AdWeek News
Aug 02, 2021

Amazon Prime Video Sets 2022 Premiere for Lord of the Rings Series
Amazon Originals' anticipated television series based on The Lord of the Rings finally has a release date. The show, which has been in the works since 2017 when it was first announced, will arrive on Prime Video on Sept. 2, 2022, according to Amazon, which also shared the first image from the series. Top line...

AdWeek News
Aug 02, 2021

Frito-Lay Variety Pack Sends Girls to Space Camp With New Scholarship Program
On July 20, Wally Funk became the oldest person to fly in space, fulfilling a dream that she was denied 60 years ago because of her gender despite qualifying to be a NASA astronaut. Now Frito-Lay Variety Pack is looking to ensure a new generation of women won't have to wait that long to reach...

AdWeek News
Aug 02, 2021

Frito-Lay Variety Packs Sends Girls to Space Camp With New Scholarship Program
On July 20, Wally Funk became the oldest person to fly in space, fulfilling a dream that she was denied 60 years ago because of her gender despite qualifying to be a NASA astronaut. Now Frito-Lay Variety Packs is looking to ensure a new generation of women won't have to wait that long to reach...

AdWeek News
Aug 02, 2021

Gap Taps Modern American Optimism in Back-to-School Campaign
While Gap holds a special place in the retail landscape as one of the largest apparel brands in the U.S., it's struggled to define itself over the last decade or so given a rapid shift in consumer behavior. But that may be beginning to change under new leadership, which includes Mary Alderete who quietly took...

AdWeek News
Aug 02, 2021

CEOs and CFOs Alike Should Take Ownership of Mid-Year Forecasts
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, John French, CEO of French LLC, an advisory firm for the media industry, shares his ideas on budget projections and resolving disunity in the boardroom. Below, in his own words,...

AdWeek News
Aug 02, 2021

TikTok Becomes Founding Sponsor of Inaugural US Cyber Games, US Cyber Team
TikTok revealed Monday that it is a founding sponsor of the inaugural US Cyber Games and US Cyber Team, led by social impact company Katzcy in collaboration with the National Initiative for Cybersecurity Education program at the U.S. Department of Commerce's National Institute of Standards and Technology. US Cyber Games is an esports-style program that...

AdWeek News
Aug 02, 2021

While Amazon Remains the Ecommerce Leader, It Could Be Set for Disruption
The world's largest retailer, Amazon, has experienced continued growth. Notably in the last two years, it has acted as a lifeline to many around the world when physical shopping was not possible and its entertainment platform was in higher demand than ever as people were forced to stay home. As a result, Amazon has remained...

AdWeek News
Aug 02, 2021

How Automotive Marketers Can Drive Revenue Despite Inventory Constraints
It's been a tough year for automotive brands. Although sales are on the rise, they are nowhere near where they should be due to the ongoing semiconductor chip shortage. As automakers struggle to meet consumer demand for inventory, the global auto industry could see a loss of over $100 billion this year. With production at...

AdWeek News
Aug 02, 2021

Discord: How to View a Channel's Threads
Discord's Threads feature allows users to create separate, temporary text conversations within channels that will be archived automatically after they have been inactive for a specific length of time. A single channel can have multiple Threads, and you can view all of the Threads that are available for a channel in its Threads menu. Our...

AdWeek News
Aug 02, 2021

Liz Kennedy Joins Facebook Civil Rights Team as Manager, Voting Rights
Liz Kennedy joined Facebook as manager, voting rights, and she will serve as the civil rights team's expert on voting rights and civics. She had been senior policy advisor at the Center for Secure and Modern Elections, working on modernizing voter registration and making voting more accessible. Prior to that, Kennedy was senior director of...

AdWeek News
Aug 02, 2021

Discord: How to Create a Thread
Discord introduced Threads, temporary text channels that will automatically disappear after they have been inactive for a specific length of time. You can create a Thread using any existing message, as well as from scratch. This feature allows you to organize different conversations within a single channel. Our guide will show you how to create...

AdWeek News
Aug 02, 2021

Diageo Hires UK Cabinet Strategy Lead Giles Hedger to Head Consumer Planning
Global drinks brand owner Diageo has hired former M&C Saatchi London CEO, Giles Hedger, as its global consumer planning director, joining from the U.K. cabinet office where he was strategy lead. Hedger took over the role from Andrew Geoghegan who joined PZ Cussons, the owner of Carex and St. Tropez, in the newly created job...

AdWeek News
Aug 02, 2021

MoPub Rolls Out Curated Inventory Solution Twitter Audience Index
Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its introduction of curated inventory solution Twitter Audience Index. Director of global demand Jonathan Cooke and senior product marketing manager Phyllis Huang said in a blog post Monday that Twitter Audience Index will enable MoPub to...

AdWeek News
Aug 02, 2021

Reddit Taps Instagram's Timo Pelz as Its First Ever VP of Business Marketing
Timo Pelz joined Reddit as its first ever vice president of business marketing. Pelz comes from Instagram, where he held a similar role, head of business marketing. At Reddit, he will set the go-to-market strategy for demonstrating the effectiveness of the platform's advertising offerings, leading the team that connects the company's sales organization with the...

AdWeek News
Aug 02, 2021

CVS, Target and Walmart Get One Step Closer to Replacing Plastic Bags With New Pilot Programs
Despite a rising interest in sustainability, the American economy still produces a lot of plastic waste--around 46 million tons each year, scientists say. Less than 10% of that gets recycled, meaning that Katy Perry's plastic bag, floating through the wind, has very little chance of starting again. It's more likely destined for a landfill or...

AdWeek News
Aug 02, 2021

OkCupid Launches an Expansive Campaign For Almost Every Single Kind of Dater
Dating app OkCupid is back at it with its recognizable mix of wordplay and candy-colored pop photography, but this time it's emphatically aiming at inclusion. Agency Mekanism continues its run with the brand, showcasing its newest "For Every Single Person" campaign, which celebrates the app's inclusion-minded functions and goes up in three major cities next...

AdWeek News
Aug 02, 2021

Pernod Ricard Hypes Water to Help Gen Z Party Responsibly After Lockdown
The reopening of bars, clubs and restaurants after coronavirus lockdowns may be cause for celebration, but it could also lead to excessive and harmful drinking. That is the warning behind a new campaign from Pernod Ricard as part of its long-running Responsible Party initiative, which aims to combat binge drinking among young people. The program...

AdWeek News
Aug 02, 2021

Former USTA President Katrina Adams on Growth Opportunities for Women in Sports
Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Katrina Adams, former president and chief executive officer of the United States Tennis Association. Adams' tennis career began at age six when she enrolled in a youth program in her hometown of Chicago....

AdWeek News
Aug 02, 2021

‘Who Will Care For Him When I'm Gone?' Dog's Underwear Obsession Gets Owner Planning for the Future
Who doesn't love a shaggy dog story? But sadly they don't all end happily and for some animals, the future can be quite uncertain--a point being made by the British animal shelter, Dogs Trust in a campaign that wants owners to prepare for the future. The 'Underwear Ever After' campaign from London agency Creature aims...

AdWeek News
Aug 02, 2021

Amazon Taps Cleopatra and Rapunzel to Convince Us That ‘Prime Changes Everything'
In Amazon's latest stroke of compassion, it has gifted subscriptions to the royals who evidently needed them most: a princess confined to a tiny tower and an ancient Egyptian queen. Top line The campaign was created by Amazon's in-house creative team, as well as UK agency Joint London and advertising company Hungry Man. With an...

AdWeek News
Aug 02, 2021

Despite Last Year's Ecommerce Boom, Back-to-School Shoppers Are Returning to Prepandemic Habits
As students and parents begin to plan for summer's end and school's return, most people seem to be returning to their prepandemic habits, according to a new data from Adweek and Morning Consult. The data comes from a survey conducted last week among 2,200 adults. It asked respondents whether they'll be doing their back-to-school shopping...

AdWeek News
Aug 02, 2021

Call for Submissions: Adweek's Hot List 2021
The media landscape has changed dramatically in the past year during the pandemic, which has permanently altered our consumption habits. And our iconic Hot List, which will be published in print and online on Oct. 25, will reflect those seismic shifts. As always, the Hot List will honor the best in digital, publishing and TV,...

AdWeek News
Aug 02, 2021

Motorola Aims to Sharpen Its ‘Edge' With Global Brand Platform
Motorola's "batwing" symbol is as recognizable as ever. And its smartphone sales are growing at a nice pace. But for Motorola, all that isn't enough. As it releases a trio of new phones, Motorola wants to be thought of as more than a budget alternative to mobile market leaders Samsung and Apple. Therefore, Motorola is...

AdWeek News
Aug 02, 2021

Adweek Podcast—What Led to JWT's Discrimination Case?
This week on "Yeah, That's Probably an Ad," we're joined by Adweek's U.K. bureau chief, Stephen Lepitak, to discuss how agency J. Walter Thompson was hit with--and lost-- a lawsuit about discriminating against men. Plus, a conversation with Adweek's TV editor, Jason Lynch, about the current state of Olympics viewership. Stream the new episode below,...

AdWeek News
Jul 30, 2021

Streaming the Olympics Shouldn't Be This Tricky
Last year, the 2020 Olympics were meant to help launch NBC's new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on...

AdWeek News
Jul 30, 2021

MyPillow Says It Will Pull All Fox News Ads Due to Election Fraud Spot Dispute
One of Fox News Channel's biggest advertisers, MyPillow, said it will pull its ads from the network in retaliation for Fox News' refusal to run a new spot tied to unproven claims of fraud in the 2020 presidential election. MyPillow CEO Mike Lindell told the Wall Street Journal that he has informed his buyer to...

AdWeek News
Jul 30, 2021

Online Grocers Capitalize on Subscription Box Trend to Sell ‘Ugly' Produce
Two major grocery shopping habits became more completely ingrained among consumers over the past year: online food delivery and a desire to promote sustainability. With those twin desires in mind, Misfits Market and Imperfect Foods have separately created a market for "ugly" food with their subscription boxes of discounted organic produce. Both online grocers evangelize...

AdWeek News
Jul 30, 2021

These Ads Issue Environmental Warning by Showing Probability of Life on Other Planets
Facing the threat of climate change, it may be tempting to imagine a better life in a distant galaxy. That is why one French organization wants to bring people back down to earth and renew the fight for our home planet. INRAE, France's National Research Institute for Agriculture, Food and Environment that launched in 2020,...

AdWeek News
Jul 30, 2021

Meet the Cannes Sibling Climbing the Creative Effectiveness Ladder
This year's Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by thousands lubricated by ros? on the Croisette. As we gradually move towards a return to some semblance of normal, will we do it with wisdom accrued from lessons learned? One place to look is the...

AdWeek News
Jul 29, 2021

Alpha Foods Puts a Spotlight on ‘Chickenflation' by Cutting Prices on Its Meatless Chik'n
It's been called The Great Poultry Crisis of 2021, with the American food industry blaming everything from underperforming roosters to inclement weather for an ongoing chicken shortage this summer. Alpha Foods, a major player in the plant-based protein space, has coined its own term, "chickenflation," and has offered a solution for consumers who want to...

AdWeek News
Jul 29, 2021

Good Catch Trolled Subway by Giving Away Fake-Seafood Sandwiches Outside Its Restaurants
If a marketing stunt catches the zeitgeist and engages consumers, it's usually considered an unqualified hit. And if it playfully trolls a competitor? Even better. So what if the activation gets slapped with a cease and desist letter, and attorneys threaten to take legal action on behalf of the trolled brand? Now that's promotional gold....

AdWeek News
Jul 29, 2021

What Happens When Brands View Customers As Business Partners
Increasing pressure for businesses to adapt as consumer preferences evolve has brought an unparalleled acceleration of customer experience. From omnichannel shopping to contactless pickup, personalization is more important than ever in the customer journey. As life slowly gets back to normal, marketers must take what they learned in the last 18 months to decide how...

AdWeek News
Jul 29, 2021

Amazon Posts a 27% Gain in Net Sales During the Second Quarter
Ecommerce giant Amazon revealed at the close of trading today that net sales for the second quarter increased 27% year over year to about $113 billion from nearly $89 billion, while net income grew to $7.8 billion from $5.2 billion. Top line Though the technology conglomerate continued its growth trajectory during its most recent fiscal...

AdWeek News
Jul 29, 2021

Ron Popeil, Pioneer of TV Infomercials, Dies at 86
Infomercial king Ron Popeil, who turned kitchen gadgets into billion-dollar brands and paved the way for the modern direct-response business, died Wednesday in Los Angeles. He was 86. Popeil, a natural showman who started hawking his father's inventions at flea markets as a teen, was the driving force behind products like Mr. Microphone, the Pocket...

AdWeek News
Jul 29, 2021

Pinterest Revenue Soars 125% in Q2, but User Growth Falls Short of Expectations
Pinterest's revenue more than doubled year-over-year in the second quarter, reaching $613.2 million, up 125% from $272.5 million in the same period of 2020. The company credited the easing of pandemic restrictions globally, as well as increased adoption of its measurement solutions by large advertisers, noting that spending by mid-market and managed small advertisers also...

AdWeek News
Jul 29, 2021

As Marketers Enter the Metaverse, They Must Learn to ‘Think in 3D'
When Cathy Hackl's son wanted to change up his look before a friend's birthday party, he wasn't looking for his mom to buy him a T-shirt. Instead, he needed money for a new avatar--the celebration would be taking place on Roblox, an online gaming platform, and there was no way he was showing up wearing...

AdWeek News
Jul 29, 2021

Athleta Unveils Well-Being Platform to Engage Women Customers
Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand's loyalty program, Athleta Rewards. Top line The athleisure brand aims to increase engagement and loyalty among its customers by building a community of women around premium content and conversations on a range...

AdWeek News
Jul 29, 2021

Athleta Unveils Wellbeing Platform to Engage Women Customers
Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand's loyalty program, Athleta Rewards. Top line The athleisure brand aims to increase engagement and loyalty among its customers by building a community of women around premium content and conversations on a range...

AdWeek News
Jul 29, 2021

GLAAD Taps Jenni Olson as Social Media Safety Program Director
Jenni Olson joined GLAAD as social media safety program director. Olson has worked in LGBTQ media and technology for decades, as an independent consultant and film historian, critic and archivist. She most recently served as vice president of ecommerce and marketing at LGBTQ film distributor Wolfe Video, and Olson was also a co-director of programming...

AdWeek News
Jul 29, 2021

Saweetie Taps In for McDonald's Next Famous Orders Meal
Hot off the heels of its wildly successful BTS Meal, McDonald's has announced its next major celebrity partnership: rapper and universal bestie Saweetie. The brand revealed the forthcoming collaboration with an image of the "My Type" artist's signature snowflake recreated with fries and dipping sauce. tap in #TheSaweetieMeal pic.twitter.com/YzBRbFbPQz -- McDonald's (@McDonalds) July 29, 2021...

AdWeek News
Jul 29, 2021

American Eagle Focuses on Denim in Back-to-School Campaign
Apparel retailer American Eagle unveiled a new back-to-school campaign this week under the tagline "Future Together. Jeans Forever," which features actors Caleb McLaughlin, Jenna Ortega, Chase Stokes, Madison Bailey and singer Addison Rae. Top line Back-to-school campaigns this year carry extra significance, with many students returning to the physical classroom for the first time since...

AdWeek News
Jul 29, 2021

‘Real, Meaningful Revenue Driver': BDG Beefs Up Culture & Innovation Portfolio
As Bustle Digital Group expands, the publisher once known for its lifestyle brands has developed a particular taste for a different kind of coverage. Beginning in late 2018 when it acquired Mic, BDG has built out what it calls the Culture & Innovation portfolio, a group of publications either acquired or launched that explore the...

AdWeek News
Jul 29, 2021

Investigation Discovery Chief Henry Schleiff Stepping Down
Long-time programming executive Henry Schleiff is set to retire from his role as group president for Investigation Discovery, Travel Channel, American Heroes Channel and Destination America at the end of this year. Top line Schleiff has spent more than 40 years in the cable business, and has served as group president since 2015. With his...

AdWeek News
Jul 29, 2021

TikTok: How to Turn On Q&A on Your Profile
TikTok released a Q&A feature that allows users to ask questions on a user's profile and/or in video comments, which the creator can answer in their own videos. In order to receive these questions, creators need to turn on the Q&A feature for their profile. Our guide will show you how this is done. Note:...

AdWeek News
Jul 29, 2021

How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World
Since 2017, SAP.iO has helped more than 300 external startups and internal ventures accelerate their growth while enabling thousands of SAP's customers to access innovation. With over 20 years of experience in business development and strategy in the tech industry, it would be hard to find someone more qualified to lead the company's early-stage startup...

AdWeek News
Jul 29, 2021

TikTok Creators Share Their Takes on Classic Ads in Re:Make
"Don't make ads. Make TikToks." Unless, that is, you're remaking ads. TikTok introduced Re:Make Thursday, in which it teamed up with select brands and creative agencies to "reframe, reimagine and remake" iconic ads as TikToks, with videos to be aggregated under #TikTokReMake and users encouraged to contribute their own takes. The first three brands to...

AdWeek News
Jul 29, 2021

Instagram: How to Use the Captions Sticker in Reels
Instagram added a Captions sticker to Reels, which will allow the photo- and video-sharing application to automatically transcribe a Reel's audio into text-based captions that appear on the screen for viewers to read. Our guide will show you how to use the Captions sticker in Instagram Reels. Note: These screenshots were captured in the Instagram...

AdWeek News
Jul 29, 2021

Teads Delays Its IPO Plans
Teads, an Altice-owned company, was set to make an initial public offering this week with ambitions of raising $751 million, but a lack of investor buy-in has meant its earlier plans have been scrapped, according to sources. The company announced its intentions to go public before July 30 earlier this month but its subsequent roadshow,...

AdWeek News
Jul 29, 2021

NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck'
The Tokyo Olympics were supposed to be a home run for NBCUniversal, which was counting on the Games not just to provide a windfall of advertising revenue but to serve as a global launchpad for its year-old streaming service Peacock. But after tepid opening ceremony ratings and a host of other pandemic-related complications, the Comcast-owned...

AdWeek News
Jul 29, 2021

Covid-19 Delta Variant Alters Reopening Plans for Social Platforms
Major social platforms: "Let's get back to something resembling pre-pandemic normalcy." Covid-19 Delta variant: "Hold my beer." Facebook, LinkedIn and Twitter all revealed changes to their policies for employees this week, spurred by the emergence of the Delta variant and a focus on getting their employees vaccinated. Facebook is requiring anyone coming to work at...

AdWeek News
Jul 29, 2021

WarnerMedia's Karen Horne on What Awaits Graduates of the Access Writers Program
Back in March, WarnerMedia announced Access Writers, a seven-month entry-level program geared toward amplifying underrepresented voices within the entertainment industry. Including participants from the U.S. and Canada, the initiative will grant aspiring writers unparalleled access to the brand's suite of cable and streaming properties, on-site learning and mentorship from upper-level writers. As more networks take...

AdWeek News
Jul 29, 2021

Out of Home's Moment of ‘Resilience, Reinvention and Revitalization'
Out of Home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period....

AdWeek News
Jul 29, 2021

Facebook Debuts Campaign Ideas Generator
Facebook released a Campaign Ideas Generator to help small and midsized businesses kick-start their marketing efforts on the social network and Instagram. The tool provides campaign ideas, premade assets and resources that are specific to the needs of SMBs. The process starts with selecting a business type, after which the tool will suggest campaign data,...

AdWeek News
Jul 29, 2021

Capital One Opens Airport Lounges for Travelers Ready to Spend
Air travelers appear ready to once again take the interminable concourse walk to purchase a snack or drink using their bank's debit or credit card. Or, they may settle into one of the exclusive airline clubs that have recently reopened at major hubs to check their account balance via their mobile apps. No matter the...

AdWeek News
Jul 29, 2021

CapitalOne Opens Airport Lounges for Travelers Ready to Spend
Air travelers appear ready to once again take the interminable concourse walk to purchase a snack or drink using their bank's debit or credit card. Or, they may settle into one of the exclusive airline clubs that have recently reopened at major hubs to check their account balance via their mobile apps. No matter the...

AdWeek News
Jul 29, 2021

Global Marketing Campaign Urges People to ‘Open Your Snapchat'
Snap Inc. kicked off its largest global marketing campaign to date, "Open Your Snapchat," aimed at showcasing how the application's camera opens the door to activities including connecting with culture, ecommerce and engaging with friends and family. The backbone of the campaign is a host of digital and out-of-home placements that will include Snapcodes providing...

AdWeek News
Jul 29, 2021

Accenture Interactive Makes First Italian Acquisition with Openmind
Accenture Interactive has made its first Italian-based acquisition with the commerce boutique fashion and luxury specialist Openmind. The acquisition of the Monza-located business will aim to strengthen Accenture Interactive's offer of cloud-based commerce experiences at scale, as demand grows from clients seeking to enhance their digital touchpoints to consumers. Openmind offers a multidisciplinary consulting service...

AdWeek News
Jul 29, 2021

Vacations are Back! How European Travel Brands are Attracting Tourists
"Do you ever spend your entire business trip counting the days that separate you from vacation? Not in Milano!" a voiceover declares in an ad from the tourism body for Milan. Created by We Are Social Italy, the campaign for Milano & Partners and YesMilano boasts of Milan's rich cultural heritage and easy-going lifestyle and...

AdWeek News
Jul 29, 2021

Is Social Media the New Storefront?
The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it's expected to continue as the world returns...

AdWeek News
Jul 29, 2021

‘Don't Duck It'—IPA President Julian Douglas' Message on Industry Assault and Harassment
British agency membership body the Institute of the Practitioners of Advertising (IPA) has a recently installed president, and in Julian Douglas they have someone who is straight speaking and realistic about the issues ahead following the impact of the pandemic. More importantly, Douglas is also vocal in the continuing battle to stamp out sexual assault...

AdWeek News
Jul 28, 2021

Alcohol-Free Wine Brand Starla Channels Gucci, Not Sonoma, for Its First Ad Campaign
A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and socializing. Possible discussion topics: tannins and terroir. For the launch of Starla, a new alcohol-free wine, its creators were going for a looser but still elevated vibe for its first digital and social campaign, inspired...

AdWeek News
Jul 28, 2021

Facebook Reports 56% Revenue Gain in Q2, but Apple iOS 14.5 ‘Headwinds' Are Blowing
Facebook reported strong results in the second quarter, but it was helped by Apple not rolling out iOS 14.5 and its more stringent privacy permissions until April 26. Chief financial officer David Wehner acknowledged the company is bracing for the "headwinds" to come. Revenue of $29.1 billion for the quarter was up 56% from $18.7...

AdWeek News
Jul 28, 2021

Walmart Partners With Adobe to Sell Its Retail Technology
If you can't beat Amazon, join it. By selling its own technologies to other retailers, namely its cloud-based services, via a partnership with Adobe, Walmart is diversifying its operations beyond retail to drive sales and profits. Top line In particular, the discount retailer will begin offering a number of capabilities tied to online and in-store...

AdWeek News
Jul 28, 2021

IPG Announces It Will Join UID2 as Its First Closed Operator
In its quest for widespread adoption, Unified ID 2 has nabbed another important cosign. In an Adweek NexTech event on Wednesday, holding company IPG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG. "The Trade Desk and IPG are...

AdWeek News
Jul 28, 2021

Why Simply Having First-Party Data Is Only the Beginning
Although Google has pushed back its plan to remove third-party cookies from its market-leading Chrome browser to 2023, marketers are still feeling pressure to find new ways to identify shoppers online. Given the speed at which the technology, government legislation and the public's attitude toward privacy are changing, however, finding a solution will require a...

AdWeek News
Jul 28, 2021

Brands Must Actively Combat Burnout as They Move to Hybrid Work
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Stephanie Nerlich, CEO of Havas Creative, considers a more positive, hopeful outlook on the uncertainty of our future in the workplace. Below, in her own words, she emphasizes purpose, fulfillment...

AdWeek News
Jul 28, 2021

Dig Into This 19-Minute Record of Sizzling Bacon ‘Beats' by Wright Brand
There are few things more likely to wake you up in the morning than the smell of bacon frying. Tyson Foods' Wright Brand believes the sound of bacon sizzling is just as enticing as its savory scent, which is why they enlisted Ogilvy to record the musical meat on vinyl. The "Bacon Beats" record features...

AdWeek News
Jul 28, 2021

NBA Ramps Up Production of Live Videos for TikTok
The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29). State Farm presented a livestream Wednesday hosted by Jason Zone Fisher and Alexis Morgan and featuring presumptive draft picks Jalen...

AdWeek News
Jul 28, 2021

Virtual Cannes Lions Generated $47.7 Million—Half of its 2019 Revenue
Despite being entirely virtual for a second year due to Covid-19 restrictions, Cannes Lions 2021 generated a revenue of $47.7 million (34.4 million pounds)--just under half of the amount generated in 2019 when it was last held in person. Revealed within owner Ascential's half-year results, the fully digital version of the annual festival, which included...

AdWeek News
Jul 28, 2021

To Attract Gen Z Shoppers, Macy's Expands its Private Brands
Private label is a veritable gold rush these days with a number of retailers, from Amazon to Bed Bath & Beyond, aiming to attract shoppers with store-owned brands. Macy's is no stranger to this accelerating trend. The iconic department store recently launched an apparel line called And Now This, which is squarely aimed at Gen...

AdWeek News
Jul 28, 2021

McCann Worldgroup Names a New Leader for Diversity and Inclusion in Europe
McCann Worldgroup has hired Bertille Calinaud as diversity and inclusion lead across Europe and the U.K. As regional director of DEI for Europe and the U.K., Calinaud will oversee and develop diversity programs and initiatives for the agency, its employees and clients. She will report to Shipra Roy, chief talent officer for Europe and U.K.,...

AdWeek News
Jul 28, 2021

Products for Pups Continue Their Pivot to Premium
It's a good time to be a dog or cat. Maybe even the best time. As pet owners pour more money into goods and services that enhance their well-being, they're doing the same for their furry family members. This shift in the market has led to premium items such as sweet potato fry chews. It's...

AdWeek News
Jul 28, 2021

Mark Read Talks About How WPP Shifted During Covid
Since becoming WPP's CEO in 2018, Mark Read has dealt with a lot of change. From the industry shifting towards integration to the pandemic throwing a wrench into the marketing engine. Through it all, Read sees that the company he leads will come out stronger, with data leading the way as it merges with creative....

AdWeek News
Jul 28, 2021

Workplace From Facebook Adds Mobile Security Features
Enterprise platform Workplace From Facebook added a mobile security suite. The offering includes mobile device management, which uses a set of industry-standard data loss prevention features for customers using corporate devices, and native mobile security features, which encompasses: audience selection based on people sets; blocking copy and paste; blocking file downloads; blocking screenshots and screen...

AdWeek News
Jul 28, 2021

Eat a Meat-Free Pizza or a Man? Clarence the Lion Has a Decision to Make
Pizza Hut U.K. has teamed up with meat alternative company Beyond Meat to offer three new pizzas, giving Clarence the Lion paws for thought (sorry) instead of eating the brand's ambassador in its latest spot. The 30-second spot from Iris Worldwide sees Parker, the Pizza Hut ambassador, sitting on a couch next to Clarence who...

AdWeek News
Jul 28, 2021

Twitter Begins Pilot Test of Shop Module
Twitter kicked off a pilot test Wednesday of its Shop Module, a dedicated space at the top of a business' profile where they can showcase their products. When people visit profiles that have Shop Module enabled, they can scroll through a carousel of products and tap on them to learn more or complete the purchase...

AdWeek News
Jul 28, 2021

LinkedIn Reaches Milestones in Microsoft's Fiscal Year Financial Report
LinkedIn's revenue topped $10 billion for the first time in a fiscal year, parent company Microsoft reported Tuesday as part of its fiscal fourth-quarter and full-year earnings report. Revenue for LinkedIn in Microsoft's fiscal fourth quarter was up 46%, driven by a 97% jump in revenue from LinkedIn Marketing Solutions, which topped $1 billion in...

AdWeek News
Jul 28, 2021

Snapchat Adds My Places Tray to Snap Map
Snapchat began rolling out a My Places tray for its Snap Map feature. The update, which began its global rollout Tuesday, gives Snapchatters three main tabs to help them discover and explore the 30 million-plus businesses on Snap Map, document their favorite local spots and see recommendations from friends and their community: Favorites: Users can...

AdWeek News
Jul 28, 2021

It's More than Mental Health: How Brands Can Support the Evolution of Wellness
We may be out of quarantine, but we aren't out of the dark quite yet. Covid-19 took a massive toll on mental health with over 40% of U.S. adults presenting symptoms of anxiety and depression. That number hasn't fallen much--according to the CDC, 30% of U.S. adults reported symptoms of anxiety or depressive disorder in...

AdWeek News
Jul 28, 2021

Dave Bautista Takes Streaming Literally to Promote the Disney Bundle
Dave Bautista is living the stream for Disney. In a new campaign casting off today, Bautista stars as The Streamer, a spokesperson for the $13.99-per-month Disney Bundle that includes access to Disney , Hulu and ESPN . The outdoorsy Streamer character spends his days and nights on an idyllic lazy river--or lazy stream, rather--canoeing, sitting around the...

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