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AdWeek News
Jul 05, 2022

Reddit Begins Accepting Applications for Community Funds Program
Reddit is now accepting applications for the Community Funds Program that it updated in April. The platform pledged in April to contribute $1 million toward the program in order to back ideas that are creative, impactful and spark collaboration within and across communities, adding that it would provide $1,000 to $50,000 in funding for projects...

AdWeek News
Jul 05, 2022

It Pays to Embrace the Embarrassment of Failure
Lionel Messi, one of the best soccer players of all time, famously said, "It took me 17 years and 114 days to become an overnight success." When I decided to leave Google and start my first company, a number of people casually mentioned that I was committing myself to a 10-year journey at a minimum....

AdWeek News
Jul 05, 2022

Lindsay Lohan Ditches the Plastics in New Ad for Allbirds
Though the world's most celebrated runners tend to be athletes of the highest caliber, running is an exercise that much of the population is free to enjoy anytime. Granted, it's a more enjoyable experience when the runner has the proper footwear. Sustainable clothing company Allbirds has announced its team-up with spokesperson Lindsay Lohan for its...

AdWeek News
Jul 05, 2022

Pew Research Center Shares 5 Key Facts About Political Tweets
Pew Research Center mined data from its survey of 2,548 U.S. adult Twitter users in May 2021 about their experiences on the social network, as well as how they engage with politics outside of Twitter, and it shared five key facts. Computational social scientists Samuel Bestvater and Sono Shah explained in the report's introduction, "In...

AdWeek News
Jul 05, 2022

‘Do or Die:' How Climate Change Underpins All of the UN's Sustainable Development Goals
In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon...

AdWeek News
Jul 05, 2022

How Platforms Are Transforming to Capture the Hispanic Audience
Media organizations are rushing to provide streaming options for the growing Hispanic audience. However, the Hispanic market is still a fragmented set of audiences and, therefore, faces a lack of representation. How do Hispanic audiences become more intertwined and accounted for within overall streaming audiences and the content platforms deliver? Isabel Rafferty Zavala, founder and...

AdWeek News
Jul 05, 2022

Reframing How Brands Market Hispanic Audiences
From food and music to television, Hispanic culture has made an immeasurable impact on brand marketing strategies. Companies continually positioning themselves in this market have proven to gain popularity nationally, with television significantly expanding programming that targets and reflects the Hispanic culture. Luis Izquierdo, avp of product brand management at AT&T, sat down with Adweek...

AdWeek News
Jul 05, 2022

How Indie Agency Terri and Sandy Use the Power of Relationships to Fuel New Business
For smaller agencies, dedicating significant resources to pitching for new business can get in the way of keeping their current clients properly staffed and happy. Winning new business through organic growth and prior relationships is key for growing independent shops, something New York-based indie agency Terri and Sandy has prioritized for years. Terri Meyer and...

AdWeek News
Jul 05, 2022

How Media Leaders Are Navigating Data, Identity and Measurement
Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data, and measurement capabilities across the ecosystem to ensure its partners can reach the right customers despite today's fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations. TransUnion joined Adweek for a spotlight event to meet with top industry executives...

AdWeek News
Jul 05, 2022

The CW Announces Fall Premiere Dates Starting Aug. 31
The CW has finally announced its fall premiere dates. The news makes The CW the fifth broadcaster to reveal its fall season premieres, trailing NBC, CBS, Fox and ABC. However, it's among the first to get things started. The CW's 2022-2023 schedule begins with the third season of DC's Stargirl on Wednesday, Aug. 31, at...

AdWeek News
Jul 05, 2022

Introducing Home/Work, an Adweek Podcast About Seeking Balance
Later this month, the newest member of the Adweek Podcast Network will hit the airwaves. Home/Work is the brainchild of Antonio Lucio, former CMO of Facebook, Visa and Hewlett Packard, and current member of Adweek's board of directors. "Work/life balance, or work/life integration, is a conversation that more and more people are having on the...

AdWeek News
Jul 05, 2022

Meta to Pull the Plug on Novi Digital Wallet Sept. 1
The last remaining flicker of light from the cryptocurrency flame ignited by Facebook and inherited by Meta will be extinguished Sept. 1. The company revealed on the website for its Novi digital wallet that Novi will no longer be available for use after Sept. 1, and that users should withdraw any remaining balance prior to...

AdWeek News
Jul 05, 2022

At Cannes, Industry Critics Discuss How the Climate Crisis Fuels Adland's Talent Wars
Study after study shows that Gen Z is stressed out about the climate. And when it comes to their careers, younger generations say they want their employer's actions to align with their values. But despite a growing movement to hold ad agencies accountable for the work they produce for clients doing harm to the planet,...

AdWeek News
Jul 05, 2022

Journalists May Prefer Twitter, But Their Readers Often Do Not
Twitter is by far the most-used social media platform among journalists, but that does not necessarily hold true for consumers of their journalism, according to a new study from Pew Research Center. Pew senior researcher Jeffrey Gottfried and senior writer Mark Jurkowitz wrote in the introduction to the study, "More than nine in 10 journalists...

AdWeek News
Jul 05, 2022

Halsey Gets Inspired by a Classic '80s Music Video for Coke Studio
After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some of the brand's affiliated platforms, like Coke Studio. Created in partnership with Zeno Group, the studio has teamed with musician...

AdWeek News
Jul 05, 2022

The Speed of Culture: How Experimentation Enables Risk Taking to Push Business Forward
How do you truly understand the desires and needs of your customers? While there's an ever-shifting culture with consumers of all products, the fundamental principles remain the same. Having a strong identity and mission statement is paramount, and once there, all it takes is watching and observing how the consumer truly feels. In today's episode...

AdWeek News
Jul 05, 2022

WWE Sets #SummerSlamContest on Twitter
World Wrestling Entertainment fans can tweet their way to SummerSlam July 30 at Nissan Stadium in Nashville, Tenn. Through Thursday (July 7) at 11:59 p.m. ET, fans can use the hashtag #SummerSlamContest and tweet about why they should receive two floor seats to the event, hotel and airfare. The winning tweet will be part of...

AdWeek News
Jul 05, 2022

A Guide to an Authentic Media Career, According to Kara Swisher
Kara Swisher is the editor at large of New York Magazine, co-host of the Pivot podcast, New York Times contributing opinion writer and host of the Sway podcast. She's the go-to expert for analysis on all things business, technology and digital media. With NFTs, crypto and metaverse opportunities on the rise, Swisher is an advocate...

AdWeek News
Jul 05, 2022

Coca-Cola Continues Digital Experience Drive With Marshmello Tie-up
Following the release of its first limited-edition product through Coca-Cola Creations--called Intergalactic--the soft drink company is releasing a new campaign to promote a collaboration with Grammy-nominated music producer Marshmello. Coca-Cola Creations is the brand's new platform that takes the iconography of the world-famous beverage and adds "new expressions driven by collaboration, creativity and cultural connections."...

AdWeek News
Jul 05, 2022

Reddit Acquires Natural Language Processing Company MeaningCloud Europe
Reddit scooped up natural language processing company MeaningCloud Europe with the goal of strengthening its machine language proficiencies and understanding of unstructured data. The MeaningCloud team joined Reddit and will support ML projects across its ads, product and safety teams, and the company's office in Madrid will become Reddit's first office in Spain. The deal...

AdWeek News
Jul 05, 2022

Adweek Podcast: Why the Ad Industry Needs to be More Inclusive of Non-Drinkers
On this week's episode, international editor David Griner is joined by agencies writer Emmy Liederman and senior editor T.L. Stanley to discuss Liederman's recent coverage of how companies are under pressure to figure out how to craft more inclusive environments for non-drinkers, the rise of alcohol-free cocktails and where cannabis beverages fit into the mix....

AdWeek News
Jul 05, 2022

McCann Bags Designer Outlet McArthurGlen's European Creative Account
The European creative account for designer shopping outlet owner and developer McCarthurGlen has been handed to McCann across the U.K., France, Germany and Italy. The client operates 26 shopping centers across 10 countries in Europe and in Canada, and claims it attracts a combined 90 million customers a year. The appointment will see its creative...

AdWeek News
Jul 05, 2022

Airbnb's ‘Work From Anywhere' Policy Is Both an Internal and External Marketing Strategy
As airlines around the world struggle to keep up with travel demand, Airbnb is looking to continue a successful run that began after the earliest period of the pandemic. This spring, the lodging-share company made its "work from anywhere" staffing policy official. The move reflects Airbnb CEO and founder Brian Chesky's view that "travel as...

AdWeek News
Jul 05, 2022

DoorDash's Short Film Brings a Dasher's Dream to Life for Its Beyond The Dash Program
DoorDash is determined to make the dreams of its Dashers--that is, the platform's dedicated delivery people--come true, one project at a time. At the Tribeca Festival, DoorDash debuted their branded film, Alien: The Other, written by filmmaker, writer and Dasher ?zg?r Seyben. The film follows the hazy point of view of a woman who has...

AdWeek News
Jul 05, 2022

Ukraine's Creative Sector to Global Agencies: Partner With Us, or We'll Become Your Rivals
The Ukrainian creative industry has been hard hit by the country's war with Russia. As the sector looks to rebuild, a group of independent agencies in Ukraine has a message for the international creative community: cooperate with us, lest we become competitors. One of those shops, Iamidea, has launched a new platform that aims to...

AdWeek News
Jul 05, 2022

Ossa Collective Connects Advertisers to Female and Nonbinary Podcast Listeners
Ossa Collective, a podcast marketplace that connects brands with women and nonbinary listeners, has launched Ossa App, a network for podcast advertisers to create custom campaigns and connect to the community's audience. The app includes a brand dashboard, which serves as a self-serve campaign manager for podcast advertisers. Advertisers can choose the target audience, run...

AdWeek News
Jul 05, 2022

Baratunde Thurston's New Series Shows the Diversity of Outdoor Spaces and Those Who Enjoy Them
PBS is premiering a new six-part series on July 5 hosted by author and comedian Baratunde Thurston, titled America Outdoors With Baratunde Thurston. The series will follow Thurston as he visits six different areas in the country to showcase the various ways Americans interact with the outdoors. Thurston's destinations include Death Valley National Park, Idaho,...

AdWeek News
Jul 05, 2022

Patrick Stewart Delivers the Most Moving Leaving Speech Ever in Tea Ad
The leaving speech at a work farewell party can be a cringe moment for all if it comes across as either stirring or heartfelt. So, instead of the boss saying a few words that don't make the intended impact, why not get a Shakespearean Knight of the Realm to deliver it instead? Step up Sir...

AdWeek News
Jul 05, 2022

Behind the Ever-Growing Guinness Community
Three words guide the core brand values of one of the world's most recognizable beverages: "power," "goodness" and "communion" and--when the world's pubs and bars were forced shut during the pandemic--famous Irish stout Guinness learned just how important the tradition of drinking "the black stuff" was to many people globally. This month, the brand has...

AdWeek News
Jul 04, 2022

Gary Vaynerchuk and Greg Hahn on Building Agencies for Tomorrow
As Adweek's most recently named breakthrough creative and media agencies, Mischief and VaynerMedia, respectively, have quickly built reputations for disrupting an industry beset my existential questions about the value of agencies. Both have a similar ethos but very different approaches. At Cannes Lions in June, Greg Hahn, chief creative officer and co-founder of Mischief, and...

AdWeek News
Jul 04, 2022

Changing of the Guard for British Banks Nationwide and Barclays as Top Marketers Exit
It's all change at the top for two of the U.K's biggest financial brands, with chief marketing officer departures at Nationwide building society and Barclays bank. Sara Bennison, chief product and marketing officer at Nationwide, has exited following a six-year tenure, while Alex Naylor, CMO at Barclays UK, has left the business after eight months...

AdWeek News
Jul 04, 2022

McDonald's Returns to Justin Timberlake's Hits for French Campaign
McDonald's has a long affinity with Justin Timberlake songs, after introducing "I'm Lovin' It" as its brand focus--taken from a song by the American artist--and now it has returned to the well as it features staff and customers singing another of his catchy tunes, "Can't Stop The Feeling," in their regular singing voices. The 45-minute...

AdWeek News
Jul 04, 2022

To Dine For Podcast: ‘Jet Set Sarah' Greaves-Gabbadon on Seeing the World Through Food
On this week's episode of To Dine For, host Kate Sullivan is joined by journalist and Caribbean travel expert, Sarah Greaves-Gabbadon. Greaves-Gabbadon has put in the work to become a travel expert, influencer and journalist specializing in the Caribbean. Known simply as "Jet Set Sarah," her travels have taken her all over the globe, but...

AdWeek News
Jul 03, 2022

Victoria's Secret Misses the Mark by Pursuing Inclusivity as a Tactic, Not a Culture
During a week of anxiety for many women in the United States, Victoria's Secret launched its latest campaign devoid of angels, glamour and wings. Instead, it featured us, mere mortals, with a promise of advocacy and commitment for us "real" women to be the ones defining what beauty is. Once aspirational and the standard for...

AdWeek News
Jul 01, 2022

MPWIS Podcast: The Importance of Storytelling in Sports With WWE's Stephanie McMahon
On this week's episode of the Most Powerful Women in Sports podcast, we travel back to October 2021 when Adweek's former chief content officer Lisa Granatstein sat down with Stephanie McMahon, interim chief executive officer of the WWE. McMahon is no stranger to the sports world and the fandom attached to it. The WWE is...

AdWeek News
Jul 01, 2022

National Geographic Spotlights America's Native Nations on Instagram
National Geographic put its Instagram account in the hands of Quannah Rose Chasinghorse Friday. Chasinghorse is an Indigenous model and activist known for using her platform to support Indigenous sovereignty and sustainability, and she is featured in "We Are Here," the cover story for the magazine's July issue. The aim is to showcase Indigenous individuals...

AdWeek News
Jul 01, 2022

Diageo's Latest Acquisition Will Harness AI to Analyze Your Tastebuds
Do you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary--love it or leave it? These might be questions you'd expect from a waiter, not a whisky or vodka brand, but that's about to change if Diageo has anything to do with it. The Johnnie Walker owner has just snapped...

AdWeek News
Jul 01, 2022

Marketing Morsels: Old Spice x Arby's Tackle Meat Sweats, Taco Bell's Cheez-It Crunchwrap and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby's unite to battle the meat sweats Arby's is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the "meat sweats," so to...

AdWeek News
Jul 01, 2022

A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding'
"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts." This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser's Guide...

AdWeek News
Jun 30, 2022

Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions
The Cannes Lions International Festival of Creativity came roaring back to the real world this year after two years of silence on the French Riviera. Many wondered how the festival would be changed after a period defined by a world-altering pandemic and growing pressure on brands to use their powers and resources for social good....

AdWeek News
Jun 30, 2022

Marketers at Cannes See Spend Moving to the Creator Economy
More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon. "The creator economy is exploding right...

AdWeek News
Jun 30, 2022

Adidas Global Head of Marketing on Unlocking the Power of Authenticity
On this week's episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers. "I often think of my favorite Maya Angelou quote, 'People will forget what you say, they'll forget what you did,...

AdWeek News
Jun 30, 2022

Are Brands' DEI Initiatives Keeping Up With Culture?
How can companies, brands and organizations connect their internal culture and how they're run with brand marketing and how they're represented to the outside world? A panel of marketers from Twitter, Zalando and Whalar set out to answer those questions, posed by Adweek's creative and inclusion editor Shannon Miller, at the 2022 Cannes Lions International...

AdWeek News
Jun 30, 2022

‘We Have to Clean Up Our Act': Industry Leaders and Critics Discuss Climate at Cannes Lions
When it comes to climate action, it must be all hands on deck--including the advertising and marketing industry. This morning, the U.S. Supreme Court ruled that the Environmental Protection Agency's ability to regulate greenhouse gas emissions from power plants under the Clean Air Act is more limited that previously understood. As many activists and observers...

AdWeek News
Jun 30, 2022

The Next Big Break for TV Advertisers: the Hispanic Audience
Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Hispanics. "There are still a lot of marketers that don't lean into the Hispanic audience,"...

AdWeek News
Jun 30, 2022

New Bill Proposed Against Platforms Over Children's Addiction to Social Media
California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and Instagram over unregulated algorithms and design features that allegedly harm children through addiction. The first-of-its-kind bill, called the Social Media Platform Duty to Children Act, cleared a crucial vote on Tuesday. It allows...

AdWeek News
Jun 30, 2022

Tinder and Human Rights Campaign Join Forces to End Blood Ban for LGBTQ Men
Instead of opting for a flashy activation or campaign this Pride Month, Tinder has taken a different approach to show support for LGBTQ communities. The dating app partnered with LGBTQ advocacy group Human Rights Campaign to raise awareness--and ultimately demolish--a nearly 40-year policy that unfairly and unscientifically stigmatizes a segment of the community. Tinder and...

AdWeek News
Jun 30, 2022

Twitter Rolls Out Branded Likes in Japan, Saudi Arabia, UK, US
Twitter Branded Likes are now available to all managed advertisers looking to reach users in Japan, Saudi Arabia, the U.K. and the U.S. Branded Likes enable advertisers to transform the social network's like button into a custom animation, and they are available as an add-on to Twitter's Timeline Takeover option, which ensures that a brand's...

AdWeek News
Jun 30, 2022

Work Stress Turns Into Monsters in Need of Taming in This Playful Ad From Asana
Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little...

AdWeek News
Jun 30, 2022

Ukrainian Creatives on How the Advertising Industry Can Help Now
In April, Adweek produced a special edition of our magazine which was written, edited and illustrated by a group of Ukrainian journalists and creatives to help readers better understand the country's creative past, present and future following the Russian invasion. To continue to tell that story, three of the editors, Hanna Rudenko, Dasha Andriushchenko and...

AdWeek News
Jun 30, 2022

‘We Are Not Doing Enough': Top CMOs Discuss Climate at Cannes
At the Cannes International Festival of Creativity this year, Adweek teamed up with the World Federation of Advertisers to talk to key leaders and decision-makers about the industry's role on climate issues. In discussion with top marketers from brands like Dole, Logitech, Mastercard, PepsiCo and Procter & Gamble, WFA asked a simple question: Is the...

AdWeek News
Jun 30, 2022

Instagram Adds In-App Option for iOS Users to Delete Their Accounts
Instagram added the ability for iOS users to delete or deactivate their accounts through the application, in order to comply with updated guidelines for Apple's App Store. Users previously had to log into Instagram via a desktop or mobile web browser in order to delete their account, and while they had the option of deactivating...

AdWeek News
Jun 30, 2022

Saudi Arabia-backed LIV Golf Tees Off Its U.S. Sponsorship Drive—and Ticks Off PGA
LIV Golf enticed golf greats including Phil Mickelson and Dustin Johnson with guaranteed nine-figure deals. Attracting advertisers might be a little tougher. The newly formed tour debuts in the U.S. this weekend with an event at the Pumpkin Ridge Golf Club in North Plains, Oregon--just outside of Portland. LIV Golf promises eight events consisting of...

AdWeek News
Jun 30, 2022

Adidas Gives the Inside Track on Its ‘Biggest Ever' Commitment to Women
Adidas might sell sneakers and hoodies, but it also sells "dreams and aspirations," according to its global head of marketing Vicky Free. "We could make cool ads all day. But we actually want to change the world," she explained when she joined Adweek during Cannes Lions festival last week. In November 2020, Free found herself...

AdWeek News
Jun 30, 2022

TikTok Removed 41,191 Videos Related to Ukraine War in Q1 2022
TikTok released its Community Guidelines Enforcement Report for the first quarter of 2022, which included details on the platform's response to the war in Ukraine. From Feb. 24, when Russia invaded Ukraine, through the end of the first quarter (March 31), TikTok's safety team dedicated to the Ukraine war removed 41,191 videos, 87% of them...

AdWeek News
Jun 30, 2022

NBCU's Maggie McLean Suniewick Joins Twitter as VP of Partnerships
NBCUniversal president of distribution and business development Maggie McLean Suniewick is leaving the "Peacock" for the "Flock," joining Twitter in the newly created role of vice president of partnerships. Suniewick's focus will be on accelerating the company's strategic goals and defining and driving future growth, and she will oversee Twitter's newly formed partnerships team, which...

AdWeek News
Jun 30, 2022

We Don't Need Empty Rainbows. We Need Support
It's 6 a.m. on June 1. Your alarm rings. Just like any other day, you reach for your phone to get up to speed on news from the world. From social media posts to shopping websites, rainbows have colored your screen to celebrate the LGBTQ community. It's the world of retail consumerism we live in,...

AdWeek News
Jun 30, 2022

Horizon Media Acquires Digital Experience Agency in Push to Go Full-Service
Horizon Media, the largest independent media agency in the U.S., is acquiring a majority stake in digital experience agency First Tube. The move will help Horizon deliver on hybrid digital activations, or those that leverage a combination of live video on social media, experiential in-person events, Web3 activations and more. Horizon has long been characterized...

AdWeek News
Jun 30, 2022

NBCUniversal Wraps Its ‘Largest' Upfront Ever, With More Than $7 Billion in Commitments
NBCUniversal has joined the upfront wrap party. The company confirmed on Thursday, June 30, that it had finished talks for its "largest global, national and local 2022-2023 upfront" ever. With the news, it's now the fifth upfront week presenter to cross the finish line this year, trailing TelevisaUnivision, Paramount, Fox and The CW. According to...

AdWeek News
Jun 30, 2022

Twitch Debuts Guest Star Feature
The more, the merrier: Twitch Thursday introduced its new Guest Star feature, which lets creators incorporate guests into their livestreams on the platform. Creators can invite up to five guests with Twitch accounts, whether those guests are on desktop or mobile, and incorporate audio and video from guests without the need for a third-party application....

AdWeek News
Jun 30, 2022

Why Carmaker Škoda Is Hacking Influencer Reviews of Rival Brands
Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the launch of its new vehicle, the ?koda Fabia, it decided to use that underdog status to effect, by hacking online reviews of more popular cars in the country and adding its own ads in the...

AdWeek News
Jun 30, 2022

Prudential's Creative Account Leaps From StrawberryFrog to McCann
Prudential worked with StrawberryFrog on last year's "Who's Your Rock?" campaign, which revived the insurers iconic Rock of Gibraltar logo first used in 1896. In the campaign, StrawberryFrog positioned Prudential as a supportive force, celebrating parents, teammates and friends set to the Marvin Gay classic, You're All I Need to Get By. But after an...

AdWeek News
Jun 30, 2022

Dentsu Is Investing in Brand Assurance and Streamlining the Team on a Global Level
In recent years Dentsu has made public commitments to DEI and equitable media buying. Now it's expanding its brand assurance group--a team that oversees brand safety, brand responsibility and brand suitability. With the expansion comes a promotion for Deva Bronson, who since February has led brand assurance for Dentsu Media in the U.S. Now, Bronson...

AdWeek News
Jun 30, 2022

The Hondaverse Comes to Fortnite on Twitch
Honda is bringing the Hondaverse to Fortnite on Twitch. The Fortnite category on Twitch has more than 80 million followers, and the automaker described the Hondaverse as a fully immersive virtual world within Fortnite on Twitch. The Hondaverse will feature multiple custom maps and debut Thursday (June 30) with the Honda Parkour world, built around...

AdWeek News
Jun 30, 2022

McCain Pulls Tongue-In-Cheek Ad Starring British Drag Queen Baga Chipz
Earlier this year, McCain Foods enlisted performer and RuPaul's Drag Race UK star Baga Chipz as its "creative director." Now, the brand has pulled one of the ads following complaints from the public of "misogynistic" and "offensive" language. Over 170 people so far have complained to the UK's Advertising Standards Authority (ASA) about the "Anything...

AdWeek News
Jun 30, 2022

McDonald's App Goes to ‘Camp' to Build Gen Z Loyalty
As kids heave off to actual camp, McDonald's is releasing its "reimagined" digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma(R)ket and concert performances by artists such as Kid Cudi. Oh--and yes--there is a "limited edition" Retro Grimace Pool Float users can...

AdWeek News
Jun 30, 2022

McDonald's App Goes to ‘Camp' to Build Gen-Z Loyalty
As kids heave off to actual camp, McDonald's is releasing its "reimagined" digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma(R)ket and concert performances by artists such as Kid Cudi. Oh--and yes--there is a "limited edition" Retro Grimace Pool Float users can...

AdWeek News
Jun 30, 2022

Pringles' Unusual Job Offer: Get Paid to Work Inside a Video Game
With the arrival of the metaverse, the physical and virtual worlds are becoming increasingly blurred. As brands continue to jump on this trend, it was perhaps inevitable that one would come up with a very 2022 idea: letting a person live inside a video game. Pringles has launched a competition that will offer one winner...

AdWeek News
Jun 30, 2022

Thomson Reuters Foundation, Google's Jigsaw, Twitter Take Steps to Protect Journalists
The Thomson Reuters Foundation teamed up with Google's Jigsaw unit and Twitter on TRFilter, a new tool that lets journalists document and manage instances of online harassment and abuse. TRFilter syncs with a journalist's Twitter account and uses machine learning technology to automatically recognize and flag harmful comments, and it offers users the options to...

AdWeek News
Jun 29, 2022

SXSW Outgrows Austin Roots, Aims for Asia-Pacific Expansion in Australia
After 35 years in the business, South by Southwest is going global. The Austin, Texas-based conglomeration of festivals--which spans music, tech, film and gaming--is expanding to Australia in 2023. In partnership with the government of New South Wales and Australian music production company TEG, the first SXSW Sydney will run from October 15-22, 2023. In...

AdWeek News
Jun 29, 2022

Facebook to Creators: Teamwork Makes the Dream Work
Facebook introduced a new feature enabling creators to collaborate with other creators in order to expand their reach by co-authoring posts. Creator Collaborations ensures that creators are properly credited for collaborative content. The feature debuted for video posts, and it will be extended to other formats. Here's how it works: A creator can invite a...

AdWeek News
Jun 29, 2022

iHeart's NextUp Initiative Passes the Mic to Underrepresented Podcasters
The world of podcasts is always expanding, and as demographics and subject matter have broadened, interest in the medium has only grown. With a desire to foster the next wave of podcasters, the iHeart network has teamed with Toyota Corolla Cross as the sponsor of the NextUp Initiative. NextUp provides resources to members of underrepresented...

AdWeek News
Jun 29, 2022

Achieving Success With a ‘Cannes Do' Attitude
CANNES, France--The 2022 Cannes Lions International Festival of Creativity Awards Show returned in person last Friday evening to a theater full of some of the most creative and innovative professionals in the world. We heard from Colleen DeCourcy, recipient of the Lion of St. Mark, and AB InBev CEO Michel Doukeris, who accepted the company's...

AdWeek News
Jun 29, 2022

Cosmopolitan, PolitiFact Bring #AbortionFactCheckProject to Twitter
Cosmopolitan teamed up with PolitiFact on the #AbortionFactCheckProject on Twitter. The #AbortionFactCheckProject is the Twitter component of Cosmopolitan's "It's Not Over" package, examining how young women are continuing the fight for reproductive freedom. Every week, Cosmopolitan and PolitiFact will join forces to debunk tweets politicians, pundits and public figures, and people are encouraged to direct...

AdWeek News
Jun 29, 2022

NBC Kicks Off Its Fall Premiere Dates With Sunday Night Football on Sept. 8
NBC is getting its fall schedule started early. The network will kick off its 2022-23 TV season with an actual NFL kickoff, as the Buffalo Bills face the Los Angeles Rams during Sunday Night Football on Thursday, Sept. 8, at 8:15 p.m. Peyton Manning's Capital One College Bowl will debut the following night with back-to-back...

AdWeek News
Jun 29, 2022

FCC Commissioner Wants Apple and Google to Remove TikTok From App Stores Over Data Security Concerns
The FCC has asked Apple and Google to remove TikTok from their app stores. The agency that regulates nearly all communications companies in the U.S., including those that do business with international firms, cited China-related data-security concerns. Brendan Carr, a Republican member of the FCC, via a tweet, shared a letter addressed to Apple CEO...

AdWeek News
Jun 29, 2022

Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World
Data leakage is under even more scrutiny following the Supreme Court's decision to overturn the landmark decision that allowed women control over their reproductive rights. And while the tech industry has been focused in recent years on more data privacy solutions, there are fewer restrictions on who gets access to this data in the first...

AdWeek News
Jun 29, 2022

Why US Companies Should Know About ERISA in Light of Roe v. Wade
The Supreme Court's decision to overturn Roe v. Wade has urged companies to adopt certain policies, such as reimbursing travel expenses for staffers seeking abortion care. Amazon, Lyft, Apple and Microsoft are among the companies that announced plans to cover travel costs for employees. Yet these companies may have to navigate a patchwork of statewide...

AdWeek News
Jun 29, 2022

15 Years In, Johannes Leonardo Keeps Growing Smartly and Gaining Valuable Clients
20 years ago, as Jan Jacobs was starting a job at Saatchi & Saatchi in London, he realized the need for a creative partner. After stumbling upon Leo Premutico's portfolio, he made a long-distance call to Auckland, New Zealand, where Premutico was based. Premutico, who was working at Colenso BBDO, packed up everything and moved...

AdWeek News
Jun 29, 2022

Cannes Lions Is a Worthy Investment for Ad Students, Despite Hefty Price Tag
This was the first time in three years that the Cannes Lions International Festival of Creativity has been held in person. With Covid-19, the festival created Lions Live, a free online series of webinars and talks to help share the knowledge, insights and trends impacting the field. This was also where they provided free access...

AdWeek News
Jun 29, 2022

Our Industry Can Help Create a Safe Workspace for Coming Out
I'm a gay man. A gay CEO, to be clear. This wasn't always the case: I rose to my current position as CEO of a 175-person brand experience agency while leading a straight life with my wife and two children. This part of my life is not super comfortable to share. I understand the widespread...

AdWeek News
Jun 29, 2022

Planned Parenthood Responds to Supreme Court Ruling With Galvanizing Ad, ‘Force of Nature'
When Justice Samuel Alito's opinion draft for overturning Roe v. Wade leaked last month, an outpour of urgency was seen across the country--more specifically, calls for resources, support, protests and justice reached new heights. In response to the Supreme Court's decision to overturn Roe v. Wade last Friday, Planned Parenthood launched a new spot titled...

AdWeek News
Jun 29, 2022

July 4 Will Be Lit: The Holiday Is Expected to Be Cannabis' Hottest Summer Sales Day
Independence Day may not have carved itself into cannabis lore like April 20 or Danksgiving, but the summer holiday has started to generate its own heat for the industry's bottom line. Cannaseurs--lured by a flurry of retail discounts and brand promotions--are expected to buy enough flower, vapes, tinctures and tonics to make the upcoming July...

AdWeek News
Jun 29, 2022

MoonPie Trolls Its Celestial Rival With a Sunscreen That Smells Like Marshmallow
Chattanooga Bakery's snack cake brand MoonPie has spent years trolling the sun on Twitter, and that celestial rivalry ramps up this summer through a campaign from agency of record Tombras. As the centerpiece of the program, the legacy sweet treat company has launched MoonPie Sun Bad SPF 50 sunscreen for $4.99, available at MoonPie's four...

AdWeek News
Jun 29, 2022

From Reactive to Holistic: Exploring the Various Levels of Personalization
I often talk about personalization in the context of modeling and segmentation. Why? Because, no matter how much resource a company allocates in data collection, it will be impossible to know everything about everyone. Therefore, predictive modeling effectively fills in the gaps of unknowns, as in, "Not 100% sure, but very likely to be something."...

AdWeek News
Jun 29, 2022

Instacart Is Partnering With Walmart on a New Virtual Convenience Store
Instacart is working with Walmart to bring Canadians a new virtual convenience store format as the grocery app faces competition from a raft of speedy new delivery services. Called Walmart Now, the online shop offers thousands of products from 10 Walmart locations in the Toronto area, with delivery fulfilled by Instacart in as quickly as...

AdWeek News
Jun 29, 2022

Take a Look at Reddit's Cannes Activation
Reddit is one of the more unique social media sites, valuing anonymity, forum-based discussions and an almost infinite number of subreddits for different interests. Reddit wanted to focus on the community aspect of its site at this year's Cannes, partnering with Giant Spoon to create the Reddit Explorers Club activation. The activation integrated Reddit's "Find...

AdWeek News
Jun 29, 2022

Discord: How to Change Your Server's Primary Language on Mobile
Discord allows server owners to change the primary language for their servers at any time. A server's primary language selection will impact how Discord recommends the server to other users who speak the chosen language. Our guide will show you how to change your server's primary language from within the Discord mobile application. Note: These...

AdWeek News
Jun 29, 2022

Snapchat Subscription Service Goes Live in 9 Countries
The Snapchat subscription service that was spotted in testing earlier this month was official rolled out Wednesday. Snap Inc. described Snapchat as "a collection of exclusive, experimental and pre-release features," and it is currently available for $3.99 per month in Australia, Canada, France, Germany, New Zealand, Saudi Arabia, the United Arab Emirates. the U.K. and...

AdWeek News
Jun 29, 2022

Discord: How to Require Two-Factor Authentication for Server Moderators
Discord allows server owners to add extra security to their servers by requiring the server's moderator(s) to have two-factor authentication enabled on their Discord account(s). In order to add this additional layer of security to their server, the server owner must also have 2FA enabled on their own Discord account. Our guide will show you...

AdWeek News
Jun 29, 2022

Spotify Expands Marquee Self-Serve Ad-Buying Option to More Markets
U.S.-based artists on Spotify can now use its Marquee self-serve ad-buying option to promote their eligible releases in 14 markets, directly via the Spotify for Artists dashboard. The streaming platform introduced Marquee in October 2019 and made it more widely available last March, but, until Wednesday, it could only be used to target audiences in...

AdWeek News
Jun 29, 2022

Facing Growing Competition and Rising Costs, Instacart Looks to Deliver on Brand Soul
The past six months has been a game of whack-a-mole for Instacart as multiple challenges have arisen for the grocery delivery brand. A business darling during the pandemic, Instacart cut its valuation by almost 40% to $24 billion in March after originally being valued at $39 billion after its most recent funding round in 2021....

AdWeek News
Jun 29, 2022

Meta Pro Team to Provide Live, On-Demand Support to SMBs
The former Facebook Marketing Experts program to help provide support to small and midsized businesses is now Meta Pro Team. The initiative provides complimentary live support to SMBs marketing via the platform at any level of advertising, and Meta explained in a blog post, "The Meta Pro Team offers support to help small businesses grow...

AdWeek News
Jun 29, 2022

Report Details the Expansion of News Deserts Across the US
A new study of the local news ecosystem in the U.S., released Wednesday by the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, details the troubling expansion of news deserts across the country. The report, the fifth since 2016 and the first since the pandemic, compiled data from an analysis of more...

AdWeek News
Jun 29, 2022

Barnes & Noble, TikTok Creators Hit the Books
Barnes & Noble teamed up with TikTok and its creator community on the #BookTokChallenge, which will run through Aug. 31. The aim of the #BookTokChallenge is to encourage people on TikTok to discover and read new authors and books and share their reactions with the community via the hashtag. Creators involved in #BookTokChallenge include @Aymansbooks,...

AdWeek News
Jun 29, 2022

4 Ways Brands Are Tapping Into the Booming Concert and Festival Landscape
Editor's note: This is the fourth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Concerts and festivals are finally getting back to pre-pandemic levels. According to Live Nation's Q1 earnings statements, the company sold more than 11 million tickets, driving...

AdWeek News
Jun 29, 2022

Deliveroo Dishes Out More Ad Space to Brands
More brands will soon be able to reach the eight million hungry Deliveroo customers that place takeout and grocery orders each month, as the business expands access for advertisers on its app and website. For some time, the food delivery startup has been allowing the restaurants and supermarkets it works with to purchase ad space...

AdWeek News
Jun 29, 2022

GMG's Content Marketing Model Is Netting 8-Figure Revenues
A content marketing model launched by media company Gallery Media Group (GMG), publisher of titles including PureWow and One37pm, has generated an eight-figure revenue since its debut in the first quarter of 2021, the publisher said. The service, called the Gallery Partnership Program (GPP), aims to quickly insert brands into cultural moments and viral trends,...

AdWeek News
Jun 28, 2022

Pinterest Taps Google's Bill Ready as CEO; Ben Silbermann to Become Executive Chairman
Google president of commerce, payments and next billion users Bill Ready now has a much simpler title, CEO of Pinterest, as co-founder and CEO Ben Silbermann will transition into the newly created role of executive chairman. Ready joined Google as president of commerce in January 2020, ascending to his current role in April 2021. Prior...

AdWeek News
Jun 28, 2022

Daiya Goes Heavy on the Drama in Film Noir-Style Ads for Plant-Based Cheese
The characters in new ads for Daiya are clearly distressed--the evidence is written all over their tear-stained faces in videos that look like scenes from classic film noir. The source of their trauma? Life without cheese, which leads to dry toast instead of gooey grilled cheese sandwiches and plain chips instead of melty nachos. Oh,...

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