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Mar 22, 2023
Breaking News in Advertising, Media and Technology
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Mar 22, 2023
Discord Nitro subscribers now have access to 16 "Color" themes that they can use to customize the appearance of the Discord desktop application. Previously, only the "Light" and "Dark" themes were available. These Light and Dark themes are still available to all users and Nitro subscribers, giving Nitro subscribers 18 themes to choose from in...
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Mar 22, 2023
With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company's first in-person upfront in three years took place at Basketball City in New York in 2022, but this year, Disney is headed to a new location at the North Javits Center. According to ad sales chief Rita...
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Mar 22, 2023
With weeks to go until the upfront officially kicks off, Disney has a plan in place. The company's first in-person upfront in three years took place at Basketball City in New York in 2022, but this year, Disney is headed to a new location at the North Javits Center. According to ad sales chief Rita...
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Mar 22, 2023
Andy Cohen is Vander-Pumped. In the past few weeks, news broke of a scandal amongst the cast of the reality series Vanderpump Rules, as Tom Sandoval cheated on longtime partner Ariana Madix with castmate Raquel Leviss. Since then, the cheating news has taken over social media and online discourse to the point that explainers are...
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Mar 22, 2023
If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull...
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Mar 22, 2023
Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia...
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Mar 22, 2023
Eating animal meat is going out of fashion among an increasing number of people adopting vegan or plant-based diets. Now, the charity People for the Ethical Treatment of Animals (PETA) is urging people to give up wearing animals, too. The organization's new campaign highlights animal cruelty in fashion and asks consumers to stop buying and...
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Mar 22, 2023
With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year's Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been...
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Mar 22, 2023
For USA Today parent company Gannett, social media success has little to do with the news. Two of its editorial franchises, Humankind and Problem Solved, have seen growth in their social reach across TikTok, YouTube and Instagram, where the brands have prioritized vertical video formats. There, the media company has used the viewership to generate...
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Mar 22, 2023
There is a cyclical trend within global marketing teams, vacillating from a centralized structure to one that is decentralized. Which way a brand goes depends largely on the economy and the cost savings that can be had. Despite success by major brands in running local, decentralized teams, the pendulum is swinging toward more centralized systems....
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Mar 22, 2023
With global influencer marketing spend set to hit $22.2 billion by 2025, according to Statista, WPP is tapping into the burgeoning market with the acquisition of The Goat Agency, one of the most promising agencies in the space. The agency, which offers data-lend influencer marketing campaigns, was founded in 2015 by chief executive (CEO) Arron...
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Mar 22, 2023
With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research...
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Mar 22, 2023
With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered. According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their...
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Mar 21, 2023
As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other platforms to reach their audiences. "But there is no need for immediate action just yet," said Insider Intelligence analyst, Jasmine Enberg. The U.S. accounts for roughly half of TikTok's...
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Mar 21, 2023
A tiny booze-free bottle shop in Los Angeles has landed a first-of-its-kind deal with Coachella for on-site bars during both weekends of the upcoming desert music festival. The New Bar, which opened its doors in July and quickly cemented its place as a community hub, will be the official nonalcoholic retail partner of the nearly...
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Mar 21, 2023
Most people look at creators with large followers and think it's easy to keep them engaged. The truth is many creators do a lot behind the scenes to keep their followers coming back and interested on a daily basis. For creator Se?n McLoughlin--known to fans as Jacksepticeye--it takes more than just posting videos to keep...
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Mar 21, 2023
In this week's episode of Yeah, That's Probably an Ad, co-hosts Shannon Miller and Luz Corona are joined by senior producer Al Mannarino and special guest David Griner to bid farewell to Shannon as she embarks on her next adventure. During the conversation, they discuss Shannon's beginnings at Adweek, her work covering creativity, the creator...
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Mar 21, 2023
After Samsung released a campaign last summer featuring a woman running confidently alone at night, Adidas has debuted a similar ad calling out the "ridiculous" measures some take to feel safe while exercising on city streets. The Samsung ad, "Night Owls," drew an angry response, with critics saying it didn't reflect the dangers faced by...
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Mar 21, 2023
TikTok allows users to set their accounts to "Private" in order to prevent strangers from following them or watching their videos. When a user has a private TikTok account, non-followers won't be able to view their videos, and the user will be able to approve or deny anyone who requests to follow their account. Our...
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Mar 21, 2023
What does being a DJ and investing have in common? It might seem like nothing. But Mick Batyske found a way to combine them and build an incredible career. In this episode of The Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Batyske--DJ, investor, adviser and speaker at MICK--to discuss...
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Mar 21, 2023
What does it take to excel in a multi-industry marketing career? To find out, we sat down with Frank Cooper III, chief marketing officer at Visa. With a wealth of experience spanning multiple industries, from developing financial literacy to finding your purpose, Cooper III is an expert in his field and has some invaluable advice...
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Mar 21, 2023
During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand's mission with a focus on consistent, incremental profitability. Supergoop, founded by Holly Thaggard, began with the question: How do you make a product that creates joy and puts the talent and strategy behind that idea? Baldwin explains the...
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Mar 21, 2023
As a host of startups have ushered in a new era of artificial intelligence-powered image creation over the past year, speculation has mounted on how and when Adobe, one of the world's largest high-end creative software providers, would integrate this tech into its suite of programs. The company answered that question Tuesday with a group...
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Mar 21, 2023
What if sports fans could make their ideal streaming service? That's the question that FuboTV answers with its new nationwide campaign starring athletes Kevin Garnett and Mark Sanchez. In the virtual MVPD's largest branding campaign to date, it revealed it's rebranding its consumer-facing products simply as Fubo, complete with a new look and reimagined suite...
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Mar 21, 2023
Fox News wants to be a part of its audiences' lifestyles. Ahead of its live upfront week event on May 15, Fox is holding pre-upfront presentations for its individual business units, and things get started on today with Fox News Media taking the spotlight and making its pitch to advertisers. The company is looking to...
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Mar 21, 2023
In this week's episode of To Dine For, host Kate Sullivan is joined by Will Guidara, the former owner of Make It Nice, the hospitality group with restaurants covering the entire spectrum, from fine dining to fast casual. Make It Nice is a restaurant group that features the acclaimed Eleven Madison Park. It also includes...
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Mar 21, 2023
Before A-list celebrities started documenting the fine details of their personal lives on social media, a fan's self-proclaimed closeness to a public figure only required a stroll down the Macy's fragrance aisle. And as online platforms have desensitized consumers to celebrity-backed content and trained them to recognize a disingenuous brand, believing that Grammy-award winners and...
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Mar 21, 2023
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the third in a series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu, Havas Media Group's Converged, Publicis' Epsilon PeopleCloud and...
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Mar 21, 2023
Staying ahead of the changing TV landscape is paramount for John Halley. Halley, previously Paramount's chief operating officer of advertising revenue, assumed the role of president of advertising in September 2022, following Jo Ann Ross' shift to an advisory role after 30 years at the company. In the new position, he oversees the company's domestic...
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Mar 20, 2023
If aliens have been patiently waiting to take over Earth, they're plenty hacked off about the environmental damage being done on a daily basis. What kind of world are humans leaving them? That's one of the cheeky questions behind a just-launched campaign from plant-based startup WhatIF Foods. Using a whimsical scenario to tackle a serious...
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Mar 20, 2023
When it comes to video games, most people can name their favorite titles and instantly burst into an excited endorsement about why they love them so much. From sports to adventure to strategy games, gaming publishers work hard to make sure their users take that excitement off the screens and into the real world. Gaming...
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Mar 20, 2023
The Snapchat camera offers a "Tone" tool that is designed to "improve your Snaps by fixing exposure issues." Our guide will show you how to use the Tone tool when creating Snaps in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat's camera screen, tap...
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Mar 20, 2023
Snapchat's camera offers a "Grid" tool that will place a grid on the camera screen that users can use to line up their shots. For instance, a user can use the grid to ensure the horizon will be level in photo of the ocean. Our guide will show you how to take Snaps using the...
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Mar 20, 2023
Miami Dolphins wide receiver Jaylen Waddle entered the NFL on a $27.1 million rookie deal in 2021, nearly $18 million of which went toward his signing bonus. He's also 24, likes playing mini golf with his friends and eating a bunch of fries when the training schedule allows. In a marketing landscape where data and...
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Mar 20, 2023
Warner Bros. Discovery is bringing on new partners in its push for multiple currencies. Top line Today, the company announced that it's partnering with Comscore and VideoAmp to enable alternative currencies for national advertisers transacting across its linear inventory and data-driven advanced advertising solutions ahead of the 2023-2024 upfront season. Between the lines The company...
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Mar 20, 2023
Netflix's ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify and Integral Ad Science would arrive in the first quarter of this year. Now, the streamer has delivered on that promise. Between the lines The companies initially partnered with...
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Mar 20, 2023
Netflix's ad tier just got an upgrade. Top line When Netflix first launched its ad-supported tier at the end of 2022, it said capabilities from DoubleVerify would arrive in the first quarter of this year. Now, the streamer has delivered on that promise. Between the lines DoubleVerify initially partnered with Netflix at launch to help...
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Mar 20, 2023
Having just released its new brand platform, "It's Diner Time," earlier this month to celebrate its 70th anniversary, restaurant chain Denny's has also begun to introduce augmented reality (AR) to engage young customers who can now see their food before they order. Featuring a redesigned menu that continues to include classic dishes such as "Moons...
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Mar 20, 2023
Just in time for March Madness, Instagram released a "Basketball" chat theme that adds a basketball court to a conversation's background. Our guide will show you how to use the Basketball chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Open the Instagram conversation...
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Mar 20, 2023
Messenger released a "Basketball" chat theme that adds a basketball court to a conversation's background. When this theme is activated, the conversation's "Quick reaction" emoji will automatically change to the basketball player emoji. Our guide will show you how to use the Basketball chat theme in the Messenger application. Note: These screenshots were captured in...
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Mar 20, 2023
In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform...
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Mar 20, 2023
"This is a new day for the brand," Marcela Garcia, vp of marketing for Stella Artois, said as she talked about the launch of a creative platform that she hopes will help the brand reach a new multicultural audience while staying true to its commercial priorities. Garcia, who took on the role just under a...
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Mar 20, 2023
Just being creative isn't enough to rise to the role of agency executive creative director. A good ecd must have the right combination of creative inspiration and know-how along with solid management and strategy skills to be able to balance the job of agency creative direction--making sure their creative teams execute directives, fits the voice...
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Mar 20, 2023
Since the first event in 1979, the Bangkok International Motor Show has been making waves. Not only the first Motor Show in Thailand but still the biggest to this day, the event is now entering its 44th year, with brands regularly upping the ante to stand out among the many big names that participate. With...
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Mar 19, 2023
In mid-March, Guinness suggested St. Patrick's Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan--also owned by drinks behemoth Diageo--has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree...
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Mar 17, 2023
Ken A. Meyer began working at Wieden Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the skin and internal organs. 10 years ago, he asked the agency to help him make a film about his experience and how he's found comfort...
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Mar 17, 2023
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that it can also be an affordable one. Created in partnership with Ogilvy New York, Ikea U.S. launched "The Giving Bag," a 60-second...
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Mar 17, 2023
So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we are and what we're meant to do. Let's Talk About Brand Podcast: Branding Boldly With Robin Albin Transformational...
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Mar 17, 2023
In this episode of Everything is Better With Creators, we're joined by creator, artis and TV host, Spartakus. With an incredible origin story, starting as a young queer Black child watching Lady Gaga videos in Brazil's most diverse neighborhoods, Spartakus has become a renowned artist with works displayed at the National Gallery of Art and...
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Mar 17, 2023
A sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially PepsiCo. As senior manager of sports marketing at PepsiCo, Erica Smith is truly dedicated to her role. Smith's mission...
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Mar 17, 2023
Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're "gonna need more Tide." The campaign for the detergent brand's new Tide Power Pods finds Nanjiani in a series of scenes where people are in the process of...
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Mar 17, 2023
The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, according to the publisher, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the position. Cook begins the role...
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Mar 17, 2023
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven't (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and...
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Mar 16, 2023
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward the brand prior to his stratospheric rise. But the duo's latest campaign--by way of The Martin Agency--drives that point home as they find creative ways to introduce Gen Z to the world of fine fragrances....
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Mar 16, 2023
As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and telecom juggernaut expanded its omnipresence to include the airwaves during the hotly anticipated March Madness tournament. This year, the brand unleashed "Madness Loves...
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Mar 16, 2023
Foria wants women to find the beauty in moments of pleasure-and be their own muses in the process. The pioneering female sexual wellness brand--which will celebrate a decade in the space next year--has launched its latest campaign centered on finding and creating these moments and sharing them for fun. Another enticement for consumers to participate?...
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Mar 16, 2023
Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren't interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn't human. They're the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf. Using...
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Mar 16, 2023
To underscore the beauty industry's role in driving inclusion, Sephora tapped TBWA\Chiat\Day LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency's commitment to multicultural messaging. Sephora's long term holiday campaign, dubbed "It's The Beauty You Give," rejects heteronormative holiday tropes by casting diverse couples and families in compilations that...
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Mar 16, 2023
Snapchat's "Multi Snap" feature allows users to quickly capture multiple photo and/or video Snaps and then edit them individually before sharing them. Our guide will show you how to use the Multi Snap feature in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat's camera...
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Mar 16, 2023
Snapchat's "Director Mode" gives creators access to a variety of tools they can use when creating Snaps. One of these tools allows users to change the playback speed of their video clips. With this tool, users can cause clips to play slower or faster than they normally would. Our guide will show you how to...
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Mar 16, 2023
Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only brand to achieve this in the history of the festival. The award, introduced in 1992, honors a marketer that has created Lion-winning work over a sustained period of time and has "established a reputation for...
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Mar 16, 2023
The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical videos. Pinterest will fund the creation of the content, but it wouldn't share financial specifics. The year-long deal follows on the heels of two similar tie-ups struck by...
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Mar 16, 2023
Richard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work--but he doesn't have to. The man loves six strings and everything to do with them. Bussey spent half a decade as merchandise director at Guitar Center prior to joining Fender. If you head over to his Instagram page,...
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Mar 15, 2023
Silicon Valley Bank's collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to...
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Mar 15, 2023
The collapse of two banks in a matter of days, Silicon Valley Bank and Signature Bank, have destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused banks. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors...
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Mar 15, 2023
Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of...
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Mar 15, 2023
Sustainability and environmental issues have been a part of South by Southwest's focus for more than a decade--and this year was no different, with brands like Ben & Jerry's, Patagonia and Slack bringing green messaging to the Texas capital through more creative mediums. Since former U.S. vice president Al Gore gave a keynote on climate...
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Mar 15, 2023
Every brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot." Whether that lives on a billboard ad or in a brand purpose statement from their CMO, marketers want to convince consumers that purchasing their product represents an ethos that cannot be confined to consumerism. By connecting the...
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Mar 15, 2023
Magnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you're the kind of person to hop on a plane in pursuit of banana pudding, then the brand's newest partnership...
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Mar 15, 2023
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA's March Madness tournaments taking off and the heat of competition on the rise, game enthusiasts might struggle to keep their cool. Considering the emotional rollercoaster of the season, Coors Light is introducing its limited-edition...
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Mar 15, 2023
Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball. Following a record-breaking 2022 tournament--the first year the NCAA allowed the women's edition to use March Madness branding--ESPN and brands are capitalizing on the unprecedented growth of...
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Mar 15, 2023
The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc. The co-CEOs, who assumed the shared role in February three days after Dubuc resigned, stressed...
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Mar 15, 2023
TikTok's new Bold Glamour filter has been downloaded more than 16 million times since it launched last month. Dove is taking a stand against it and the unrealistic beauty standards it perpetuates in an influencer-led campaign from Ogilvy and David. Part of the long-running Dove Self-Esteem Project, the #TurnYourBack effort kicked off March 9 with...
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Mar 15, 2023
Roblox will no longer allow advertisements aimed at children under 13 as part of a set of standards the company is rolling out to more clearly define and govern promotions placed by developers within its platform. The gaming hub's latest updated set of rules now defines advertising as any content within its metaverse world designed...
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Mar 15, 2023
In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league's marketing plans. In one suite sat some of baseball's most outgoing rising stars--Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston...
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Mar 15, 2023
From the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson's "The Other Mothers" spot, advertising has come a long way in representing the personal issues of modern families. For the people making those ads, it's a different picture behind...
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Mar 15, 2023
The World Federation of Advertisers (WFA) is calling on marketing and advertising professionals around the world to participate in its second census measuring the state of diversity, equity and inclusion (DEI) across the industry. It is the most comprehensive survey focused on DEI in global marketing, covering 33 markets worldwide and supported by 10 organizations,...
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Mar 14, 2023
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of copywriters to write digital content for financial clients. Each team's results...
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Mar 14, 2023
High inflation has made buying everyday goods--from yogurt and ketchup to trash bags and laundry detergent--more taxing on households across the country. As a result, a growing number of shoppers are reaching for store brands, also known as private labels, to help ease the cost of keeping their refrigerators full and pantries stocked. Last year,...
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