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AdWeek News
Apr 22, 2021

Ryan Reynolds Invites LeVar Burton to Guest Host an Aviation Gin Ad
Few, if any, celebrities are more roundly beloved than LeVar Burton, and he's finally enjoying the fruits of that goodwill--in places both unexpected and somewhat surprising. This week, we learned the star of Reading Rainbow and Star Trek: The Next Generation would get a chance to guest-host Jeopardy, fulfilling a widespread internet demand from fans...

AdWeek News
Apr 22, 2021

Test Headline for Outvoice
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but...

AdWeek News
Apr 22, 2021

Behr Names UM as US Media Agency of Record
With the paint now dry, IPG Mediabrands' UM is ready to celebrate its latest account win. Behr appointed UM as its media agency of record in the U.S., tasking the agency with leading media buying, planning and strategy across the Behr Paint DIY, Professional and KILZ brands. The appointment follows a review, according to a...

AdWeek News
Apr 22, 2021

Facebook Preps Advertisers, App Developers, Audience Network Clients for iOS 14.5 Next Week
Apple confirmed earlier this week that iOS 14.5 and its accompanying prompts that will ask users whether they want to be tracked by applications will be made generally available next week, and Facebook responded by sharing suggestions for how advertisers, app developers and brands using the Facebook Audience Network monetization platform should prepare for the...

AdWeek News
Apr 22, 2021

A Podcaster Takes a Look at His Lineage in This Emotional Short Film From Ancestry
Corey Cambridge shares stories from the world's most popular podcasters as host of Other People's Podcasts (OPP), but in a new custom content video from Ancestry and the New York Times' in-house branded content studio T Brand, he's digging into his own family's history to make sure their stories are preserved. "Tomorrow's never guaranteed and...

AdWeek News
Apr 22, 2021

Snapchat Spotlight Reaches 125 Million Users
Snapchat Spotlight is on a roll. Snapchat's social video feature, which has been likened to TikTok, amassed 125 million users in March, as it has paid out $1 million a day to creators posting top videos. Spotlight had a reported 100 million users in January. Daily video submissions were up 40% between January and March,...

AdWeek News
Apr 22, 2021

This Group Wants Agencies to Stop Working With Fossil Fuel Clients
Today, advertising's largest holding company made a pledge to reach "net zero" emissions across its supply chain by 2030, but an advocacy group is asking such companies to reconsider the one aspect of their business contributing the most to their climate impact (and not reflected in such calculations): client relationships. Advocacy group Clean Creatives is...

AdWeek News
Apr 22, 2021

Disney Sells Out Oscar Ads, Securing More Than $2 Million Per 30-Second Spot
The 93rd Oscars will take place two months later than planned, during a pandemic that has seen TV award shows lose more than half their normally robust audiences. But Disney still managed to sell out its Oscars advertising inventory ahead of the April 25 ceremony on ABC, bringing back all of last year's top-tier "proud...

AdWeek News
Apr 22, 2021

Alcohol Brands Tout Renewable Energy and Sustainable Ingredients for Earth Day 2021
While the alcohol industry might not be the first thing that comes to mind on Earth Day, brands across the category launched campaigns this month to remind consumers about their reliance on agriculture--at risk in a changing climate--and their commitments to reducing their energy footprints. For some, like New Belgium Brewing, environmental stewardship has always...

AdWeek News
Apr 22, 2021

Why Bombay Sapphire Is Finally Getting Into the Competitive RTD Cocktail Category
The 1990s kids who grew up watching Bill Nye the Science Guy during its five-season run will easily recall his fun to replicate kitchen experiments, including creating carbon dioxide from vinegar and baking soda and making rock candy crystals with sugar and boiling water. As it turns out, Nye, now 65, is still tinkering in...

AdWeek News
Apr 22, 2021

Facebook Takes Action Against 2 Groups of Hackers Based in Palestine
Facebook took action against two separate groups of hackers based in Palestine, removing their ability to use their infrastructure to abuse its platform, distribute malware and hack accounts across the internet. Director of threat disruption David Agranovich and head of cyber espionage investigations Mike Dvilyanski said in a Newsroom post Thursday that one network was...

AdWeek News
Apr 22, 2021

Facebook Seeks More User Input for Its News Feed Ranking Process
Facebook is seeking more input from its users as it continues to craft the ranking process that helps decide which content populates their News Feeds. Product management director Aastha Gupta said in a Newsroom post Thursday that the social network will incorporate new questions into the surveys it began conducting in May 2019 to collect...

AdWeek News
Apr 22, 2021

McCormick's Flavor Forecast Assigns You a Recipe Based on Your Zodiac Sign
Taurus season is upon us, and if your birthday falls between April 20 and May 20, you've probably heard that you are dependable and hardworking--and also a little stubborn. But even if you check your horoscope every day and have memorized the ins and outs of your birth chart, most Tauruses have probably never been...

AdWeek News
Apr 22, 2021

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity
Does size matter? In the world of newsletter advertising, not so much. As the newsletter economy heats up amid the looming disappearance of cookie-enabled ad targeting, advertisers intent on reaching precise, opted-in audiences have shown a willingness to pay for smaller email lists. The pandemic has encouraged marketers to embrace methods of outreach promising direct...

AdWeek News
Apr 22, 2021

A New Peanuts Short Asks Fans to ‘Choose to Reuse' on Earth Day
Since 1950, Charles Schultz and his Peanuts universe have endured as an iconic family entertainment staple featured in timeless comic strips, TV shows, films and beloved holiday specials. There aren't many special occasions that can't be celebrated alongside Charlie Brown, Snoopy, Lucy and the rest of the gang. Thankfully, Earth Day is no exception. This...

AdWeek News
Apr 22, 2021

Celine Dion, Katy Perry and Other A-Listers Star in First Ad for Resorts World Las Vegas
How do you introduce a $4.3 billion, 3,500-room mega-resort, the first built-from-scratch hotel casino to open on the Las Vegas Strip in more than a decade? It helps to start with some star power, and Resorts World Las Vegas has gathered a half-dozen celebrities, among them Celine Dion, Katy Perry, Luke Bryan and Carrie Underwood,...

AdWeek News
Apr 22, 2021

How to Master the Creative Mobile Canvas, According to a Facebook Vp
Since the start of the pandemic, I've seen more brilliant brand ideas on mobile than I have seen in the last five years. Perhaps it's because of the way quarantine shifted how people connect to each other and brands, but marketers are increasingly learning to play--and thrive--in the mobile space. It's finally time that we...

AdWeek News
Apr 22, 2021

How Belvedere's President Leads with Vulnerability, Empathy, and Inclusion
While most businesses are just now shifting their focus to sustainability, Belvedere Vodka had been quietly working on it for nearly a decade. "We've been working on sustainability since 2012 and in a pretty serious way, but we didn't really talk about it before. It was something that we did," says Rodney Williams, President and...

AdWeek News
Apr 22, 2021

WhatsApp: How to Use the World Earth Day Sticker Pack
To mark Earth Day Thursday (April 22), WhatsApp now offers a World Earth Day sticker pack full of stickers users can share in chats. You'll need to download these stickers to your device before you can use them. Our guide will show you how to download and use the World Earth Day sticker pack. Note:...

AdWeek News
Apr 22, 2021

Mark Read on WPP's Net Zero Commitment and Advertising's Role During the Pandemic
Mark Read, WPP's chief executive, has a ready answer for how the pandemic has affected the world's largest agency network in its quest for sustainability. "It's encouraged us to be more ambitious," he said in an interview with Adweek. The goal to become entirely net-zero by 2030, announced on Earth Day by the holding company...

AdWeek News
Apr 22, 2021

TruTV to Plug Premiere of Magic Series Big Trick Energy With Facebook Live Event
TruTV is using Facebook Live to whet the appetite for Big Trick Energy, its new magic-themed series. Big Trick Energy features four magicians who are best friends--Wes Barker, Alex Boyer, Eric Leclerc and Chris Ramsay--and it debuts on TruTV Thursday (April 22) at 10:30 p.m. EST. Agency Glow came up with the idea of having...

AdWeek News
Apr 22, 2021

What's Old Is New Again—and Colorful—at the Apple Event
Apple's "Spring Loaded" showcase was filled with slick transitions and suave drone footage taking us all over its Apple Park HQ in Cupertino, Calif. It was a very "something for everyone" kind of event, with announcements for creators and consumers alike, and a few under-the-radar moments that point toward big developments on the horizon. The...

AdWeek News
Apr 22, 2021

How Brands Are Committing to Real Change for Earth Day 2021
Last year, many brands were tasked with addressing both Earth Day and the critical state of the pandemic, resulting in messages that encouraged consumers to observe the holiday from the safety of their homes. While the pandemic is far from over, the rollout of vaccines and signs of life slowly returning to some semblance of...

AdWeek News
Apr 22, 2021

Day-and-Date Film Releases Are Biggest Driver of HBO Max Sign-Ups
WarnerMedia's once controversial decision to release the entire 2021 film slate for Warner Bros. both in theaters and on HBO Max is increasingly looking better and better for the company. The monster movie Godzilla vs. Kong, which was released both in theaters and on HBO Max on March 31, yielded the biggest domestic box-office returns...

AdWeek News
Apr 22, 2021

How 4 Plant-Based Food Brands Are Flexing Their Eco-Friendly Benefits for Earth Day
Stressed out by the existential dread of global warming? You're not alone. More than half of Americans say they're concerned about climate change's impact on their mental health, according to a recent American Psychiatric Association poll. With that research in mind, plant-based beverage Silk is offering free counseling sessions to help people "turn anxiety into...

AdWeek News
Apr 22, 2021

How Job Seekers Can Stand Out in the Entry-Level Search
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Stephanie Nerlich, CEO of Havas Creative, North America, expands on the company's talent recruitment plans, diversity initiatives and what skills to look for in today's job seekers. Last month, I...

AdWeek News
Apr 22, 2021

Subway's Earth Day Grime Track Uses Plant-Based Sounds to Promote Veganism
Among brands promoting sustainability for this year's World Earth Day, restaurant chain Subway released what it claims is "the world's first plant-based grime track," featuring sounds emitted by plants to promote veganism. Created by U.K. agency Above Beyond, the "Vegang" track made in partnership with grime artist P Money and producers Star.One, will run alongside a...

AdWeek News
Apr 22, 2021

Nielsen Will Start Measuring Streaming More Like Linear TV
Nielsen is looking to better measure how streaming viewing stacks up. Today, the measurement firm is rolling out a new ratings system that will measure total viewing and audience demographic information across 10 subscription video-on-demand, ad-supported video-on-demand, MVPD and virtual MVPD services. The new ratings system, Nielsen Streaming Video Ratings, will track who is watching,...

AdWeek News
Apr 22, 2021

Facebook Begins Testing In-Stream Video Topics
Facebook detailed more advertising options Thursday for its in-stream video ads, Instagram Reels and Facebook Stories. The social network cited a study by Ipsos last November, which found that Instagram and Facebook were the most popular platforms among video viewers for connecting with brands. Facebook kicked off a global test Thursday of in-stream video topics,...

AdWeek News
Apr 22, 2021

What to Expect From One Club's Virtual Creative Week 2021
The One Club for Creativity has released the schedule and theme for its Virtual Creative Week 2021, and it will focus on a global audience, with content for and by creative leaders in different regions. The event will run June 7-11. This is the second year that Creative Week has gone solely online. Last year,...

AdWeek News
Apr 22, 2021

Consumer-Mindsets Help Sony Interactive Entertainment's Eric Lempel Innovate
For the gaming industry, show floors are a crucial way for audiences to get a feel of upcoming consoles. But with the pandemic causing many of the industry's in-person events to be closed, Eric Lempel--Sony Interactive Entertainment's SVP and Head of Global Marketing--and team pivoted to unveiling their PlayStation 5 online. Not only has the...

AdWeek News
Apr 22, 2021

Comscore Will Measure Sling TV's National Addressable Data as Part of Renewed Dish Agreement
Comscore and Dish, which first teamed up to measure Dish's addressable impressions in 2012, have struck a strategic partnership that extends Comscore's data license to virtual MVPD Sling TV. The new deal means that Comscore will be able to measure all of Sling, as well as all of the national addressable on the Dish footprint....

AdWeek News
Apr 22, 2021

Exclusive: Maria Menounos Will Host 2021 IAB NewFronts
The International Advertising Bureau is bringing one of entertainment television's most well-known hosts to guide viewers through NewFronts week. Maria Menounos, the longtime entertainment news anchor from Entertainment Tonight, Extra and E!, will host the four-day line-up of presentations and industry insights sessions the week of May 3. The anchor recently turned to digital media...

AdWeek News
Apr 22, 2021

Here are the CMOs Who Have Stepped Into New Roles This Year
There's never been a more exciting time to be a CMO as the role of marketing has been elevated like never before. It's no longer just about the ROI, but more about harnessing a deep understanding of the consumer and innovating to ensure brands succeed today while building staying power for the future. During the...

AdWeek News
Apr 22, 2021

Lacoste Recruits 7 Creatives to Showcase Its International Appeal in New Spot
Lacoste, the fashion brand that touts connecting cultures, is celebrating the differences that can bring people together. Created by BETC, the newly released "Crocodiles Play Collective" ad campaign features seven creatives wearing the iconic polo shirt in their own style. Filmed across Paris, New York, Berlin, Los Angeles and London, the campaign used seven photographers...

AdWeek News
Apr 22, 2021

Dove Lizzo on Body Positivity; The Brand Sustainability Surge: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies...

AdWeek News
Apr 22, 2021

5 Times Influencers Helped Yesterday's Luxury Brands Get Chic Again
Back in 1955, Paramount Studios' legendary costume designer Edith Head sized up a young actress named Grace Kelly and handed her a sac ? d?p?ches, a simple leather handbag made by Herm?s in Paris. Because she worked for Alfred Hitchcock, Head could pretty much buy what she wanted. And to Head's unerring eye, the 26-year-old...

AdWeek News
Apr 22, 2021

Unilever's Love Beauty and Planet Rolls Out Reusable Bottles
As its name implies, personal care brand Love Beauty and Planet was designed with sustainability in mind. Today, the Unilever-owned company, which debuted in 2018, is announcing plans to continue its eco-friendly efforts with new pledges to become carbon-neutral and transition to 100% recyclable, refillable or compostable packaging across its product portfolio by 2030. To...

AdWeek News
Apr 22, 2021

Wolfgang Puck Talks Reopening Restaurants Post-Pandemic
There are few people who have a better read of the food industry than celebrity and Michelin-starred chef Wolfgang Puck. Since founding his flagship restaurant Spago in 1982, his business has grown from a single location to one that encompasses several dozen fine dining establishments around the world and a number of catering outposts in...

AdWeek News
Apr 22, 2021

BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes
Publishers and brands alike increasingly share an overarching concern: consumer trust. For years, customer data has fueled the marketing efforts of brands, but the looming removal of cookies from Google Chrome and privacy consent updates from Apple have forced brands, and the publishers they work with, to radically rethink the methods at their disposal for...

AdWeek News
Apr 22, 2021

Hornbach Wants You to Kick Off Your Spring Projects With Some Glorious Destruction
Most home improvement advertisers follow a pretty standard guidebook: Show homeowners happily hammering some two-by-fours into a frame, then cut to them standing back and looking on with pride at the finished product. Germany-based Hornbach, however, has long played by its own rules. Its annual campaigns from creative agency Heimat are often soaringly surreal and...

AdWeek News
Apr 21, 2021

Twitter Adds Backgrounds for Fleets on iOS
Twitter users on iOS can now add backgrounds to their Fleets. The social network introduced Fleets--tweets that disappear after 24 hours, much like Snaps on Snapchat--last November. now you can bless the Tweets in your Fleets with pics of baby pigeons or whatever pics and vids you want really rolling out on iOS pic.twitter.com/LAtuRvTTFv --...

AdWeek News
Apr 21, 2021

LinkedIn Updates Its Measurement Efforts
LinkedIn provided an update on its measurement efforts and ongoing work on that front with third-party advertising standards organizations. The professional network said it is collaborating with Integral Ad Science to test video ad viewability measurement, enabling advertisers to measure in-view plays of their video ads. A limited test will begin in May, with plans...

AdWeek News
Apr 21, 2021

As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows
Hispanics make up nearly 20% of the U.S. population, yet as TV viewers and consumers, they're still an underserved community. That's the take from Romina Rosado, executive vice president, entertainment and content strategy, at NBCUniversal. In a panel session at Adweek's Elevate: Hispanic TV summit, Rosado said media companies and their advertisers have "a huge...

AdWeek News
Apr 21, 2021

Kotex's New Global Campaign Challenges the Stigma Surrounding Menstruation
According to an independent Gen Z-focused market research study by Kotex, 74% of women experience greater self-consciousness during their periods. Jokes about moodiness are internalized as a biological fact, and many forgo activities during periods due to social stigma. Though science tells us that menstruation is perfectly normal, we still live in a world where...

AdWeek News
Apr 21, 2021

MassMutual Appoints Grey as Creative Agency of Record
Springfield, Mass.-based MassMutual Life Insurance Company named WPP's Grey as its creative agency of record as the brand seeks to update its approach to marketing. Grey will lead the assignment out of its New York headquarters and take responsibility for brand advertising, strategy and integrated marketing efforts across channels. The appointment follows a four-week competitive...

AdWeek News
Apr 21, 2021

The Facebook Family of Apps Dresses Up for the 93rd Academy Awards
The Academy of Motion Picture Arts and Sciences is teaming up with Facebook on interactive, real-time virtual experiences across multiple platforms for the 93rd Academy Awards, which will air on ABC Sunday (April 25) at 5 p.m. PST/8 p.m. EST. Vanity Fair and Instagram collaborated to have photographer Quil Lemons capture portrait photos and Reels...

AdWeek News
Apr 21, 2021

SodaStream and Randi Zuckerberg Call for More Action, Less Likes in New Earth Day Ad
Climate change is an issue that affects the entire world, and that may be part of why it's easy to feel hopeless about it. Yet there are people who are working to reverse the effects of global warming and create a better world every day--sometimes, all you need is a plan. In response to growing...

AdWeek News
Apr 21, 2021

Coors Seltzer Doesn't Want You to Shower on Earth Day
Coors Seltzer is aiming for dirty humans and clean rivers on Earth Day. The beverage brand is urging people to skip their shower Thursday and drink its products instead, saying that the average shower in the U.S. lasts eight minutes and uses 17 gallons of water, totaling roughly 120 gallons per week. Through a partnership...

AdWeek News
Apr 21, 2021

Unilever Marketing Chief Conny Braams on How Marketers Benefit From Sustainability
As the climate crisis remains an ongoing issue, there is a growing need for companies to adopt and maintain sustainability measures in order to reduce their carbon footprints. In response, the World Federation of Advertisers (WFA) has introduced the Planet Pledge to help marketers lead their organizations forward in their sustainability measures. The organization's new...

AdWeek News
Apr 21, 2021

The Curtain on Earth Day! The Musical to Rise on Facebook Watch
Facebook teamed up with EarthDay.org on Earth Day! The Musical, which will debut on the Facebook Watch page at 9 a.m. PST/noon EST on Earth Day (Thursday, April 22). Celebrities scheduled to appear include Alexia Akbay, Steve Aoki, Xiye Bastida, Justin Bieber, CNCO, Charli and Dixie D'Amelio, Desus Nice and The Kid Mero, Zac Efron,...

AdWeek News
Apr 21, 2021

Study Shows Brands Need to Do a Better Job Reaching People With Disabilities
One glaring oversight is leading many marketers to fail to connect with a substantial audience. A recent study found that brands need to prioritize accessibility and inclusivity in their communications planning to more effectively reach people with disabilities. Communications agency Current Global, media investment and intelligence company Magna and IPG Media Lab conducted the "Digital...

AdWeek News
Apr 21, 2021

How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience
Freeform, the Disney-owned cable channel that specializes in young adult programming, has come up with a clever answer to an experiential riddle marketers have faced for months: How do you throw a real-life event where people are safely alone, yet somehow together? Marketers at the network, hyping the new series Cruel Summer, recently did a...

AdWeek News
Apr 21, 2021

Netflix Knows Its Originals Output Has Slowed—but Reinforcements Are on the Way
During its quarterly earnings call Tuesday afternoon, Netflix blamed its tepid subscriber growth of less than 4 million new global subscribers on Covid-19-related production slowdowns that made the service's content pipeline sluggish in early 2021. But new shows and movies are hurtling toward the streamer soon. "A lot of the projects we'd hoped to come...

AdWeek News
Apr 21, 2021

YouTube Clarifies Monetization Policies for Social Justice Content
YouTube provided some clarification on how social justice content on its platform is or is not monetized. The Google-owned video site said videos that can be monetized include those on topics like Black culture, Black excellence and Black Lives Matter, as well as a wide range of social justice issues. However, targeting of ads against...

AdWeek News
Apr 21, 2021

2 Defunct Retailers Are Plotting Comebacks—Here's Why One Is More Likely to Survive
Century 21 and department store Lord & Taylor are among the retailers that shut down in 2020 only to announce plans to reopen months later. Now, Lord & Taylor is back with a new website and Century 21 intends to open a store in South Korea this summer, with additional locations to follow in the...

AdWeek News
Apr 21, 2021

To Ratchet Up Retention, the Financial Times Restructures Its Consumer Revenue Team
After a windfall year of subscriber acquisitions, the Financial Times has found itself in the enviable position of needing to solve a problem most publishers would love to have: Retention. The London-based publication grew its digital subscriptions by 6% year-over-year in 2020, bringing its total number of paying customers to 1.1 million: 960,000 digital and...

AdWeek News
Apr 21, 2021

Vans Taps Dollar Shave Club's Kristin Harrer as CMO
Streetwear brand Vans has named Dollar Shave Club's marketing chief Kristin Harrer as its new global CMO. Harrer will join on today to lead the brand's global marketing and creative teams as it aims to drive its message of creative self-expression across action sports, art, music and street culture. She will report to global brand...

AdWeek News
Apr 21, 2021

Hulu Orders a How I Met Your Mother Spinoff Called How I Met Your Father
Seven years after CBS passed on a spinoff for How I Met Your Mother called How I Met Your Dad, the show has been resurrected at Hulu. Hulu has given a straight-to-series order to the project, now titled How I Met Your Father. It was created by This Is Us executive producers Isaac Aptaker and...

AdWeek News
Apr 21, 2021

This ‘Rave to Save' App by Desperados Will Monetize Your Dance Moves
LONDON--If you miss raving, love dance music and want to support the live music industry, then Desperados has developed the perfect solution: The "world's first dance-powered fundraising app" called Rave to Save. The app monetizes your dancing to help nightclubs struck hard by pandemic closures. It works by counting people's dance moves and then turning...

AdWeek News
Apr 21, 2021

Amazon Is Opening a Hair Salon to Serve as a Lab for New Tech
Amazon will soon offer state-of-the-art hair appointments with a new salon it's opening to serve as a testing ground for retail technology like augmented reality (AR) hair coloring and point-and-learn product displays. Top line The 1,500-square-foot space will encompass two floors in London's Spitalfields district, and Amazon has contracted a local independent salon owner, Elena...

AdWeek News
Apr 21, 2021

Instagram Direct Gets 2 New Safety Features
Instagram introduced two new safety tools Wednesday covering Instagram Direct messages: a new filter that hides potentially offensive DM requests, and a way to pre-emptively block any new accounts created by a person who was already blocked by the user. The Facebook-owned photo- and video-sharing network said in a blog post Wednesday that DMs are...

AdWeek News
Apr 21, 2021

This Levi's Ad Will Make Donations to Eco-Charities
With clothing consumption doubling in the last 15 years, fashion brand Levi's has released a new campaign to showcase its commitment to creating a sustainable future on Earth Day (April 21). In some cases, the ads will also generate donations for charities. Working in partnership with Good-Loop, the campaign will allow consumers watching until the...

AdWeek News
Apr 21, 2021

Facebook Becomes Partner in Andreessen Horowitz's Talent x Opportunity Initiative
Facebook said Wednesday that it is joining Andreessen Horowitz's Talent x Opportunity Initiative, which is focused on providing entrepreneurs from underserved communities with opportunities to receive further funding or to learn skills to help grow their businesses. The social network will provide participants with ad credits and strategic guidance via community and learning platform Facebook...

AdWeek News
Apr 21, 2021

Adweek Rising Mentor Program Pitch Form
Adweek Rising Mentorship Program, an outgrowth of the Adweek Executive Mentor Program, connects new and rising marketers with successful senior-level marketers to help empower the next generation of diverse marketing talent. This two-tiered program is designed for marketers with 1-9 years of professional experience. Apply now to be part of a small mentorship pod led...

AdWeek News
Apr 21, 2021

TikTok, ATTN: Reveal Year-Long Content Partnership
TikTok turned over control of its @TikTokForGood account to ATTN:, the media company that bridges entertainment with topical issues, as part of a year-long content partnership revealed Wednesday. ATTN: will manage editorial programming, livestreams and video production for @TikTokForGood, powering content aimed at promoting learning and boosting awareness of topics including animal welfare, environmentalism and...

AdWeek News
Apr 21, 2021

Snapchatters Gear Up for a Return to Movie Theaters
As Covid-19 vaccines become more widely available and more businesses begin reopening their doors or increasing their capacities, the No. 1 post-pandemic activity that Snapchatters are looking forward to is going to the movies. Snap Inc. found that Snapchat users were significantly more likely to cite movies as their most-desired post-pandemic activity than non-users. The...

AdWeek News
Apr 21, 2021

US Navy Reenlists VMLY&R as Agency of Record
VMLY&R is poised to continue serving as the U.S. Navy agency of record, assuming it can navigate the sometimes choppy waters of the bid protest period. The U.S. Navy awarded the WPP agency a five-year contract worth over $455 million, following a review initiated last April. If the decision is not contested, VMLY&R will continue...

AdWeek News
Apr 21, 2021

Levi's Urges ‘Buy Better, Wear Longer' in Celebrity Packed Sustainability PSA
Levi's has enlisted an impressive lineup of talent for its latest global spot, which urges people to "Buy Better, Wear Longer" and aims to position the brand as a sustainable and fashionable choice for eco-conscious consumers. The new 60-second TV spot features actor and musician Jaden Smith, Manchester United soccer player Marcus Rashford and YouTuber...

AdWeek News
Apr 21, 2021

Heineken Responded Perfectly to the Implosion of the European Super League
In America, the XFL is the most iconic example of a football league that couldn't go the distance, lasting only five games in 2020 before collapsing into bankruptcy--two decades after barely making it through one season in its original 2001 incarnation. But the XFL feels like an enduring cultural institution compared to the European Super...

AdWeek News
Apr 21, 2021

4 Things a Marketer Learned at the Apple Event
I'm someone with a fascination with Apple. Here are the four main takeaways from Apple's event on Tuesday: Speed as always Color is back M1s are here to stay Sustainability is important Podcasts I have never been a fan of the podcast app on any Apple, but this is a game changer, and I will...

AdWeek News
Apr 21, 2021

Don't Ghost Your Mentors and Mentees
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Pinterest's global head of business marketing Jim Habig reflects on how we've lost connection with our mentors and mentees during the pandemic--and how to rekindle these relationships. An oft-overlooked side...

AdWeek News
Apr 21, 2021

To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing
Marketers finally seem to understand that the key to marketing to Hispanic audiences, like any large consumer segment, depends on understanding cultural nuances. One-size-fits-all strategies don't work. "We thought we could reach all Hispanics via our general market plans, but in the shadow of 2020, many marketers realize we are not truly connected with the...

AdWeek News
Apr 21, 2021

Roku Rebrands Quibi Content as Roku Originals
Roku is officially getting into the original programming game, rebranding all of the content it acquired from the failed shortform streamer Quibi this year as Roku Originals. The brand name will also house future originals from the connected TV platform. Top line Under the new banner, more than 75 original series created for Quibi are...

AdWeek News
Apr 21, 2021

Bombay Sapphire Created a Grocery Store That's Also a Vibrant Pop Art Installation
LONDON--Artists have a knack for seeing the extraordinary in the mundane, and what better subject to transform than the grocery store, a place most of us visit every week? In collaboration with London's Design Museum, Bacardi-owned gin brand Bombay Sapphire commissioned 10 emerging artists to reimagine the humble store as a canvas for creativity. The...

AdWeek News
Apr 21, 2021

Outbrain Is Going Public
Outbrain will pursue an initial public offering, with the company seeking a $2 billion valuation after the abandonment of its earlier attempted merger with rival Taboola. Top line "The initial public offering is expected to take place after the SEC completes its review process, subject to market and other conditions," reads a statement confirming the...

AdWeek News
Apr 21, 2021

WhatsApp: How to Use the Ramadan Together Sticker Pack
In honor of Ramadan (which began April 12), WhatsApp has been updated with a "Ramadan Together" sticker pack containing themed embellishments that users can share in chats. Our guide will show you how to use the Ramadan Together sticker pack in the WhatsApp mobile application. Note: These screenshots were captured in the WhatsApp app on...

AdWeek News
Apr 21, 2021

WhatsApp: How to Use the Vaccines for All Sticker Pack
WhatsApp recently debuted a "Vaccines for All" sticker pack that was created in partnership with the World Health Organization. The sticker pack allows users to show their support for Covid-19 vaccines and encourage their contacts to become vaccinated. Our guide will show you how to use the "Vaccines for All" stickers in WhatsApp. Note: These...

AdWeek News
Apr 21, 2021

The Daily Mail Sues Google for Allegedly Throttling Coverage of Royals
Add the Daily Mail to Google's growing list of plaintiffs. Top line The Daily Mail parent company Associated Newspapers Ltd. and its U.S. subsidiary Mail Media Inc., which runs DailyMail.com, has filed an antitrust suit against Google in New York, accusing the tech giant of rigging ad auctions and search results--both of which end up...

AdWeek News
Apr 21, 2021

The Daily Mail Sues Google for Allegedly Throttling Royals Coverage
Add the Daily Mail to Google's growing list of plaintiffs. Top line The Daily Mail parent company Associated Newspapers Ltd and its U.S. subsidiary Mail Media Inc, which runs dailymail.com, has filed an antitrust suit against Google in New York, accusing the tech giant of rigging ad auctions and search results. Both of which end...

AdWeek News
Apr 21, 2021

NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement
For years, NBCUniversal has been honing its own metrics to make up for the gaps it saw in third-party measurement companies like Nielsen. Now the company has hired one of Nielsen's top execs to run its measurement and impact group. Kelly Abcarian has been tapped as evp, measurement and impact, for NBCU's advertising and partnerships...

AdWeek News
Apr 21, 2021

CMOs Sign Up to WFA's Global Sustainability Pledge as Earth Day Draws Near
With Earth Day around the corner, marketers from some of the world's largest brands including Unilever, Reckitt, Diageo and Mastercard have signed up to take the lead in ensuring their companies help tackle climate change. The World Federation of Marketers (WFA) has created the "Planet Pledge," in which marketers commit to lead their brands' response...

AdWeek News
Apr 21, 2021

Dove and Lizzo Unite in Powerful Campaign Against Unrealistic Selfies
The evolution of the selfie is fascinating. Selfies hardly existed before camera phones (who would waste pricey photo film on a grainy head shot?). But now, increasingly sophisticated phone cameras mean we are surrounded by them on all social platforms, all the time. In the olden days (pre noughties) young girls only had mirrors in...

AdWeek News
Apr 21, 2021

Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad
With all the dollars poured into developing new cars, one might think it counterintuitive for a car brand to advertise older, second-hand models. Nevertheless, used vehicles are the focus of Renault's latest brand ad. The spot by Publicis is a glamorous and nostalgic film that takes the viewer back to the 1960s and advertises its...

AdWeek News
Apr 21, 2021

How to Human; The 15 Most Trusted Brands: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Accor Recruits Neil Patrick Harris to Remind Travelers How to...

AdWeek News
Apr 21, 2021

DoubleVerify Eyes $4 Billion Valuation in IPO
DoubleVerify is to debut on the public markets today, making it the latest of several companies in the sector to go to IPO in recent months. The content-verification and measurement company is seeking a $4 billion valuation by listing on the New York Stock Exchange and issuing 13.3 million shares of common stock. The company...

AdWeek News
Apr 21, 2021

Halo Top Continues Its Body-Positive Message With 3 New Spots
Halo Top is bringing its body-positive "Stop Shoulding Yourself" ad campaign back for another summer with three new spots. Similar to last year's marketing effort, the calorie-conscious ice cream brand is encouraging viewers to stop telling themselves to conform when it comes to body shape, fitness routine or social niceties. Phrases such as "I 'should'...

AdWeek News
Apr 21, 2021

Ads That Defy Stereotypes Also Perform Better, New Research Shows
The Unstereotype Alliance was formed to champion positive cultural change through more inclusive advertising, and new research has found that the ads adopting that change are proving more effective with consumers. In 2018, Kantar devised its "Unstereotype Metric" to help affiliated companies monitor their advertising and content to keep them free from gender stereotypes. Among...

AdWeek News
Apr 21, 2021

Spotify Recruits O2 for Green Sustainable Sonics Advertising Initiative
After a 2019 study revealed that the amount of electrical energy used to stream and download digital music was leading to increased greenhouse gases, Spotify decided to do its part in helping improve the environment. With Earth Day set to take place on April 22, the biggest music streaming platform's Spotify Advertising arm will release...

AdWeek News
Apr 21, 2021

Pinterest, Shopify Extend Partnership to 27 More Countries
The existing partnership between Pinterest and Shopify was extended to 27 additional countries Wednesday. The new countries are: Australia, Austria, Belgium, Brazil, Cyprus, the Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, the Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland and the U.K. Shopify said installs of...

AdWeek News
Apr 20, 2021

For 4/20, Weedmaps Towered Over Times Square With a Message Against Incarceration
In its first media buy in New York's famed Times Square, Weedmaps took over the heavily trafficked area today to celebrate 4/20, congratulate the state for legalizing recreational weed and make the case against incarceration over cannabis possession. The ad's two-part message calls on New Yorkers to "lift those legal joints" in honor of "this...

AdWeek News
Apr 20, 2021

TikTok Gains ISO 27001 Certification in the UK, US
TikTok said Tuesday that it is officially ISO 27001 certified in the U.K. and the U.S., with India, Ireland and Singapore to follow soon. Chief information security officer Roland Cloutier said in a blog post that independent third-party auditors performed a series of rigorous checks to confirm that TikTok's controls, global security and risk operations...

AdWeek News
Apr 20, 2021

Why Inclusivity Should Lead a Company's Marketing Efforts
Having diversity in a company or a campaign isn't enough, it must be ingrained in a company's marketing efforts, according to Gonzalo Del Fa, president of multicultural for GroupM. Companies should develop their marketing strategies with inclusivity in mind, and they must be authentic when doing so, he added. Del Fa spoke with Adweek's community...

AdWeek News
Apr 20, 2021

Netflix Blames Content Lag for Subscriber Growth Slowdown
At the end of 2020, streaming giant Netflix had a somewhat astonishing 203 million global subscribers as consumers upended by the ongoing Covid-19 pandemic continued watching more programming than ever. But in the first quarter of 2021, that high is starting to dissipate. The streaming service today told investors it added less than 4 million...

AdWeek News
Apr 20, 2021

Artsy Fills Newly Created Post Promoting Growth Marketing
With art buyers staring blank walls in their homes during the pandemic, it's not surprising Artsy saw sales on its online marketplace soar in 2020. To keep that momentum going through this year and beyond, the company has named Robert Lamvik to the newly created role of vp of growth marketing. Lamvik joins Artsy from...

AdWeek News
Apr 20, 2021

Morning Consult Names Google, PayPal and Microsoft the Most Trusted Brands of 2021
It is common for brands to consider reliable products or high-quality service as the key to consumer trust. But since the start of the pandemic, the role of brands in people's lives has changed--and so has the criteria for consumer comfort and loyalty, which now includes adherence to health and safety guidelines, an effective shift...

AdWeek News
Apr 20, 2021

Men's Wearhouse Taps Michael Strahan to Outfit Post-Pandemic Professionals
Men's Wearhouse, which is in turnaround mode since emerging from bankruptcy in December, is adding a so-called "workleisure" line, MSX by Michael Strahan, to target professionals who work from both home and the office after the pandemic. According to the retailer, MSX "is designed for those with a busy lifestyle as the pieces in this...

AdWeek News
Apr 20, 2021

Accor Recruits Neil Patrick Harris to Remind Travelers How to Act Human in Public
Seeing that international travel has been limited, hospitality group Accor enlisted actor Neil Patrick Harris to remind consumers how they can go back to "acting human" as they travel by offering a number of etiquette lessons. The digital spot "Get Real With Neil" was released on April 19 and follows last year's appearance by the...

AdWeek News
Apr 20, 2021

How Increased Latino Representation Benefits TV News—and Viewers
The Latino community is made up of 60 million people in the U.S. alone, and NBCUniversal's news division is doing everything it can to reach them. During Adweek's Elevate: Hispanic TV 2021 event on Tuesday, Jos? D?az-Balart, anchor of Noticias Telemundo and NBC Nightly News on Saturdays, said: "If the Latino community in the United...

AdWeek News
Apr 20, 2021

The Baker and the Beauty Is the Latest Linear TV Flop Turned Netflix Hit
The romantic comedy The Baker and the Beauty, starring Victor Rasuk and Nathalie Kelley following the whirlwind romance between a Miami baker and a supermodel, was canned at ABC last summer after just nine episodes. But since arriving on Netflix earlier this month, the show has become a bonafide hit. Since the first (and only)...

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