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AdWeek News
Sep 18, 2019

Housing Companies Sued for Age Discrimination Over Facebook Ad Targeting
Seven housing companies are facing a civil rights lawsuit for allegedly using Facebook's ad-targeting options to prevent their advertisements from being seen by the social network's older users. On Wednesday, Housing Rights Initiative (HRI) and Neuhtah Opiotennione, a 54-year-old woman from the District of Columbia, filed age bias charges with the D.C. Office of Human...

AdWeek News
Sep 18, 2019

Costa Rica's Minister of Tourism Says Sustainability Provides a ‘Better Quality of Life' for Tourists and Residents
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

Facebook Outlines How Brands Can Reach Today's Consumers
As many direct-to-consumer brands can attest, advertising today is a completely different game than in years past, with rising customer acquisition costs and a crowded field of companies all trying to reach the same millennial audience. Even the social landscape is different from just a couple years ago, and a new Facebook report points out...

AdWeek News
Sep 18, 2019

Facebook Introduces a New Portal, Along With Portal Mini and Portal TV
Facebook is looking to kick-start sluggish sales for its Portal video-calling device with Wednesday's introduction of three new models, as well as the addition of calling via its WhatsApp messaging application and making the devices available in more countries. The social network unveiled Portal in October 2018, with the flagship Portal device priced at $199...

AdWeek News
Sep 18, 2019

As 2020 Election Nears, Brands Must Weigh Getting Political
As we get closer to November 2020 and sort through who we want to occupy the White House, brands have to figure out how they'll navigate those same choppy political waters. So far, fewer consumers said they felt like brands were becoming more political compared to when the same question was asked last summer, according...

AdWeek News
Sep 18, 2019

AccuWeather Taps Huge to Handle Digital Initiatives
AccuWeather has chosen Huge to serve as its strategic partner on digital initiatives following a review. The global IPG digital agency will be tasked with developing a revamped app for the weather forecasting company. In addition to digital product development, Huge will be responsible for design exploration, user testing, feature development, user engagement, retention support...

AdWeek News
Sep 18, 2019

These Painfully Accurate Spotify Ads Want You to Get Back to Raging, Not Just Aging
Generation X has been hiding in plain sight for years now. Today's culture war is typically divided into two camps: fist-shaking Boomers who hate socialism but love Medicare, and millennials staring alongside Gen Z into a future that somehow promises to be both unaffordable and apocalyptic. We Gen Xers, however, are just kind of stuck...

AdWeek News
Sep 18, 2019

Alexa Isn't Political, But She Can Make Campaign Donations
Starting Sept. 19, Amazon will allow the 20 or so main candidates in the 2020 presidential race to sign up for voice-enabled campaign donations. Then, at some point in October, Amazon customers will be able to say, "Alexa, donate to [candidate name]" to send their campaign up to $200. The functionality is enabled by the...

AdWeek News
Sep 18, 2019

Apple Remains the USA's Most Relevant Brand for the 5th Year, While Nike Plummets
For the fifth year in a row, Apple has been named the country's most relevant brand in the annual Brand Relevance Index from Prophet. Showing how committed people are to their smartphones, fellow phone brand Android grabbed the third-place spot, while Spotify came in second place. Rounding out the top 10, in order from Nos....

AdWeek News
Sep 18, 2019

Culturally Relevant Ads Drive Brand Growth, ANA Study Finds
It's kind of a no-brainer, but now we have the data to back it up: When someone feels as though an ad they've seen accurately reflects culture, they're more likely to buy products from the featured brand. A new study by the Alliance for Inclusive and Multicultural Marketing, an arm of the Association of National...

AdWeek News
Sep 18, 2019

Peacock, the Name of NBCUniversal's Streaming Service, Stands Out—for Better or Worse
On Tuesday, NBCUniversal unveiled the name and initial content slate for its upcoming streaming service, Peacock, which will roll out in April. The service, which will be supported by both ads and subscriptions, will feature more than 15,000 hours of content when it debuts, comprises a deep slate of library programming like the comedies 30...

AdWeek News
Sep 18, 2019

Now You Can Pay Amazon in Cash
Amazon is bringing its PayCode service to U.S. customers, which allows them to pay for online orders with cash through money transfer service Western Union. Previously available in 19 other countries, Amazon customers in the U.S. will soon be able to select the PayCode option at checkout, too. Shoppers receive a QR code and a...

AdWeek News
Sep 18, 2019

Inside HP's Investment and Commitment to Reducing Ocean-Bound Plastic in Haiti
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

Registration Opens for Facebook's @Scale 2019 Invite-Only Tech Conference
Registration is officially open for Facebook's @Scale 2019 invitation-only technical conference geared toward engineers who build or maintain large-scale systems. @Scale 2019 is set for Oct. 16 at the San Jose Convention Center in San Jose, Calif. Speakers from companies including Confluent, Google, Lyft, Microsoft and Nvidia will participate in the event, which offers four...

AdWeek News
Sep 18, 2019

How a Job-Hunting Art Director Used Venmo to Get Recruiters' Attention
Is there any place harder to get noticed than in a top-tier recruiter's inbox? Often the secret is to sidestep the inbox altogether, but sometimes a job-hunting strategy that's too far afield can seem gimmicky to the point where it overshadows your actual workplace talents. Agency art director Connie Chweh, who's hunting a new employer...

AdWeek News
Sep 18, 2019

British Agency Execs Make Fighting Climate Change Part of Their Job
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

Messenger: Here's How to Share Content From Pandora in a Chat
Did you know that you can share podcasts, songs, and other content from Pandora in conversations on Facebook Messenger? Our guide will show you how this is done. Note: These screenshots were captured in the Pandora and Messenger applications on iOS. Step 1: On the page for the song, album, podcast, etc. that you want...

AdWeek News
Sep 18, 2019

VMLY&R Hires Chief Creative on Colgate-Palmolive From Arnold
VMLY&R has hired Fred Saldanha as global CCO on the Colgate-Palmolive account. Saldanha will lead creative out of VMLY&R's New York office while working closely with Red Fuse Communications CEO Carl Hartman, reporting to VMLY&R global CCO Debbi Vandeven. He arrives at the agency from Arnold in Boston, where he has spent the last year...

AdWeek News
Sep 18, 2019

Blue Acorn iCi Acquires Mediotype and Will Expand Western Office
Just five months after merging with two ecommerce and digital customer experience partners, Blue Acorn iCi said today it's acquiring Mediotype Commerce, adding a team of engineers to its growing ranks. Based in Boulder, Colo., Mediotype will expand its facility and become Blue Acorn iCi's western headquarters. The company has not announced whether staffing will...

AdWeek News
Sep 18, 2019

4 Steps for Inspiring Marketers to Take Climate Change Seriously
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

A Study With Publicis Media Finds That Twitter Is a ‘Look at This' Destination
Facebook and Instagram are "look at me" social platforms, while YouTube is where people go to learn new things and Twitter is more of a "look at this" destination, according to a recent study by Twitter and Publicis Media. Twitter, Publicis Media and research partners Firefish and The Numbers Lab surveyed almost 1,500 people who...

AdWeek News
Sep 18, 2019

Why It Took Lay's 2 Years to Redesign a Bag of Potato Chips
Eighty-seven years ago, a Nashville entrepreneur named Herman Lay began selling chips out of the trunk of his Ford Model A. Things were relatively simple back then. Until Lay began popularizing his salty snacks around the Southeast, potato chips were a delicacy confined to the precincts around Saratoga Springs, N.Y., where (as the most credible...

AdWeek News
Sep 18, 2019

HP Debuts First Personal Computer Made With Ocean-Bound Plastics
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

YouTube Looks to Give Brands Access to Cord-Cutters With Masthead Ads for TV
YouTube said television screens are its fastest-growing device, with daily watch time topping 250 million hours, so the Google-owned video site is taking steps to monetize that space. In a globally available beta-test, Google is bringing the YouTube Masthead ad placement to the TV screen, giving brands the opportunity to reach audiences as they search...

AdWeek News
Sep 18, 2019

Sandy Hook Promise Darkly Flips Cheery Back-to-School Ads on Its Head in New PSA
Sandy Hook Promise, the Newtown, Conn.-based non-profit whose mission is to prevent gun violence, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today. Since 2016, when the campaign--created by BBDO New York--was launched,...

AdWeek News
Sep 18, 2019

Sandy Hook Promise Darkly Flips the Cheery Back-to-School Ad in New Gun Violence PSA
Sandy Hook Promise, the Newtown, Connecticut-based nonprofit whose mission is to prevent gun violence in schools, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today. Since 2016, when the campaign--created by BBDO New...

AdWeek News
Sep 18, 2019

Nextdoor's New Feature Will Address Potentially Offensive or Hurtful Comments
Neighborhood social network Nextdoor is taking steps to encourage its users to be more neighborly toward their neighbors. Nextdoor began rolling out Kindness Reminder in the U.S. Wednesday, saying that if a member replies to a neighbor's post with a potentially offensive or hurtful comment, they will be prompted before the comment goes live and...

AdWeek News
Sep 18, 2019

KFC's Viral Doughnut Sandwich; Norway's Marketing Dilemma: Wednesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We Tried a KFC Doughnut Sandwich, and Here's What...

AdWeek News
Sep 17, 2019

Glassdoor Finds That Twitter Is the Top-Paying Social Network in 2019
Twitter topped its social network competition on job and recruiting site Glassdoor's list of the 25 highest paying companies in 2019, coming in at No. 3 overall with a median base salary of $162,852. Other social networks to crack the top 25 were LinkedIn (No. 7, $157,402) and Facebook (No. 8, $152,962). The list was...

AdWeek News
Sep 17, 2019

How Facebook's Independent Content Oversight Board Will Choose Its Cases
Facebook shared an update on the independent content oversight board that was initially proposed by CEO Mark Zuckerberg last November and fleshed out more in January. Director of governance and global affairs Brent Harris released a charter for the board, as well as a letter from Zuckerberg, and he detailed how the board will select,...

AdWeek News
Sep 17, 2019

Truckers Often Suffer in Silence, So Volvo Trucks Gave Them a Charming Moment of Self Care
Road trips are brutal on a body. The aches that come with spending hours upon hours sitting in one spot as mile signs fly by the window are ingrained in all of us. But for the people whose job is to traverse the country and then turn around and do it again, back and neck...

AdWeek News
Sep 17, 2019

I Tried a KFC Doughnut Sandwich, and Here's What You Need to Know
What if we haven't been living through a short-lived chicken sandwich war, but in fact are experiencing the first days in a glorious Chicken Sandwich Golden Age? When the Popeyes chicken sandwich went from viral phenomenon to sold-out status in a mere week, we at Adweek assumed things would quiet down for a while. But...

AdWeek News
Sep 17, 2019

Facebook Updates Its Efforts vs. Terrorists, Violent Extremists and Hate
Facebook provided an update on its Dangerous Individuals and Organizations policy, which is aimed at thwarting terrorists, violent extremist groups and hate organizations on the social network and Instagram. The social network said in a Newsroom post that some of its measures pre-dated March's terror attack in Christchurch, New Zealand, but that event and the...

AdWeek News
Sep 17, 2019

Facing Climate Change and Overtourism, Norway Shifts Its Marketing
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

Xandr Adds Bloomberg and Vudu to Its Community
Weeks after unveiling its newly branded sell-side wares, AT&T's Xandr has kicked off its annual Relevance conference by announcing it's brought in Bloomberg and Vudu as participants in its premium video marketplace, Community. AT&T's ad-tech ambitions were laid bare when it splashed $1.6 billion on AppNexus, the then-leading voice in the "independent ad-tech movement," in...

AdWeek News
Sep 17, 2019

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong
Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions. On Tuesday, connected TV-centric ad-tech outfit Innovid announced it would acquire the programmatic creative agency Herolens. The deal--which comes on the heels of a $30 million funding round for Innovid, will allow...

AdWeek News
Sep 17, 2019

Online Dating in a World of Deepfakes
Facebook has teamed up with the Partnership on AI, Microsoft and academics from Cornell Tech, MIT, the University of Oxford, the University of California, Berkeley, the University of Maryland, College Park and the State University of New York at Albany to build the Deepfake Detection Challenge (DFDC). Facebook's goal is to commission a realistic data...

AdWeek News
Sep 17, 2019

Facebook Uncovers More Coordinated Inauthentic Activity, in Iraq and Ukraine
Facebook removed pages, groups and accounts tied to two unconnected operations originating in Iraq and Ukraine, respectively, for coordinated inauthentic behavior. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that both operations created networks of accounts and used fake accounts to mislead users, adding, "We are making progress rooting out this abuse...

AdWeek News
Sep 17, 2019

This Agency Veteran Wants to Turn the Carbon Conversation Upside Down
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

Shopify Is Now Open to CBD Retailers
With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.'s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, starting today, CBD sellers can now join the platform's more than 800,000 global merchants and...

AdWeek News
Sep 17, 2019

Unilever Is Using 100% Renewable Electricity on 5 Continents
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

CBS Marketing Chief George Schweitzer Will Leave Next Year, Passing the Baton to Amazon's Mike Benson
After overseeing the marketing campaigns for every notable CBS finale over the past 25 years, George Schweitzer is now crafting his own farewell. The CBS marketing director has been named chairman, CBS Marketing, and will leave after the 2019-20 broadcast season, transitioning to a special advisor role. He'll pass the baton to Amazon Studios head...

AdWeek News
Sep 17, 2019

Snapchat Debuts a 3D Camera Mode, Along With Effects, Lenses and Filters
2D Snaps are so last week: Snapchat Tuesday introduced a 3D Camera Mode that enables users to create Snaps that change in perspective and appearance as the device being used to view them is moved. Starting this week, Snapchatters with the iPhone X or above can create and share 3D snaps and swipe on new...

AdWeek News
Sep 17, 2019

Pepsi Made an Orange Bottle Celebrating Sunday Night Football's Return to Cleveland
Brands continue to show Cleveland the love. Last year, when the Browns finally ended their 19-game winless streak, Bud Light celebrated by unlocking its "Victory Fridges" placed across the city to offer free beer in the event of a Browns win. Earlier this season, Progressive launched a series of tongue-in-cheek ads about star quarterback Baker...

AdWeek News
Sep 17, 2019

Messenger: Here's How to Share Content from Spotify in a Chat
Did you know that you can share content from Spotify with your contacts through Facebook Messenger? Our guide will show you how this works. Note: These screenshots were captured in the Spotify and Messenger applications on iOS. Also note, this process is slightly different depending on whether you're sharing an individual song or podcast episode,...

AdWeek News
Sep 17, 2019

The Big Bang Theory Joins Friends at HBO Max, Which Has Landed Exclusive Streaming Rights
HBO Max, WarnerMedia's upcoming streaming service, has secured the rights to exclusively stream the hit comedy The Big Bang Theory on the platform, the company said Tuesday. All 278 episodes of the series, which premiered on CBS in 2007 and ran for 12 seasons, will be available on the platform when it premieres next spring....

AdWeek News
Sep 17, 2019

NBCUniversal Sets a Name and Content Slate for Its Upcoming Streaming Service
NBCUniversal has finally settled on a name for its upcoming streaming service--and there's not a "plus" or a "max" to be found in the title. The new OTT offering, called Peacock, will including a mix of library titles like The Office and Parks and Recreation, along with several new shows, including reboots of Saved By...

AdWeek News
Sep 17, 2019

Brands Are Closing Their Doors In Support of the Global Climate Strike
This story is part of a week-long series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

LinkedIn Skill Assessments Will Help Members Strut Their Stuff
Got skills? If LinkedIn agrees with you, it may help bolster your profile on the professional network. LinkedIn began rolling out LinkedIn Skill Assessments as a new way for members to validate skills they possess, showcase their proficiency and become more discoverable to opportunities. The professional network said in a blog post Tuesday that early...

AdWeek News
Sep 17, 2019

Pinterest Reveals Updates to Its Lens Visual Search Tool
Pinterest made some changes to its Lens visual search tool to aid Pinners in their searches for ideas and inspirations. Pinners can now take photos or upload images from their camera rolls and use them to search via Lens. Pinterest Conversely, people on Pinterest can save photos from Lens, turn them into Pins and save...

AdWeek News
Sep 17, 2019

Heineken Reminds Fans That Watching Soccer Should Not Be a Solo Endeavor
Sports can bring people together. For the duration of a match, people wearing a team's colors are allies, and the opposition is the enemy. The fandom community runs deep and is the first step in quite a few friendships. As such, watching sports with friends and other fans is almost always a better experience than...

AdWeek News
Sep 17, 2019

London's Air Pollution Is a Public Health Crisis Hiding in Plain Sight
This story is part of a week-long series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

This Company Wants to Be the U.K.'s Answer to Rent the Runway
Since Rent the Runway's 2009 debut, clothing rental has become a major U.S. retail trend. Rent the Runway, for example, entered unicorn status after hitting a billion-dollar valuation in March and has since expanded beyond solely selling special-occasion wear to offering unlimited subscriptions for everyday basics. And challenger brands aren't the only ones embracing the...

AdWeek News
Sep 17, 2019

How Oracle Is Acclimating to a Pro-Privacy Climate
Oracle was dealt a significant blow by the European Union's General Data Protection Regulations (GDPR), leading the company to effectively pull the plug on its audience measurement tool AddThis because of the restrictions on third-party data. The legislation, which many interpret as a harbinger of things to come from legislators elsewhere in the world, severely...

AdWeek News
Sep 17, 2019

Equal Parts Is a New Kitchen Brand That Also Helps You Cook
Despite the overabundance of meal kits and the resources to turn any cooked dish into an Instagram masterpiece, millennials are eating out more compared to other generations. And yet, direct-to-consumer startups from Great Jones to Potluck are swooping in to change up the habits of a generation that's supposedly used to tapping their way to...

AdWeek News
Sep 17, 2019

Philadelphia Cream Cheese Invented a Device to Turn Anything Into a Bagel
Do you ever have a craving for cream cheese but feel it would be socially unacceptable to smear it on anything other than a bagel? Well, you could just ignore society and put it on anything you damn well please (I melted some with herbs the other day and put it on seared fish, but...

AdWeek News
Sep 17, 2019

Seinfeld Has a New Home; Nat Geo's Climate Change Strategy: Tuesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Top Story: Netflix Snaps Up Seinfeld With Netflix losing...

AdWeek News
Sep 17, 2019

It's Time for Fashion Brands to Stop Playing It Safe and Lead the Charge in Sustainability
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

How National Geographic's Shows Tackle Climate Change Without Seeming Like ‘Homework'
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

With Whimsical Film, Lego Unveils Its First Global Brand Campaign in Decades
Give a kid some Lego bricks, and chances are they'll use their imagination to concoct a far-fetched creation like a firefighter using an elephant's trunk to put out some flames. That's at least the premise behind the brand's latest campaign, which rolls out today. According to Lego, this will be the Danish company's first global...

AdWeek News
Sep 16, 2019

This Ad's Epic Search for Habitable Planets Reminds Us What We Take for Granted
This story is part of a week-long series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 16, 2019

How Social Media Marketers Found Success With Facebook Groups
Just when marketers thought all hope was lost and that they'd never see big numbers from organic engagement on Facebook again, the app released news that could put them back in the game. At Facebook's F8 developer's conference in April, CEO Mark Zuckerberg introduced a new site and app design, placing private messaging and groups...

AdWeek News
Sep 16, 2019

How Heinz Created America's (and Ed Sheeran's) Favorite Condiment
The internet, as most of us know by now, tends to blow up over ridiculous things. This is why, in March 2017, the web was abuzz not with actual news like the impeachment of South Korean president Park Geun-hye or the landslide in Addis Ababa, but with the tattoos of Ed Sheeran. Specifically, the Heinz...

AdWeek News
Sep 16, 2019

How a Musician on the ‘Front Lines of Social Media' Co-founded an Agency
Aaron Harvey was sick of wrapping burritos in his hometown. After coming off a tour in 2006 with his indie band Mashlin, the future co-founder of digital agency Ready Set Rocket was back in Orlando, Fla., working at a Chipotle, watching old friends swing by on their lunch break. While there's nothing wrong with that,...

AdWeek News
Sep 16, 2019

What the 5 Broadcast Network Chiefs Have Planned for the Fall TV Season
Cord-cutting and streaming rivals have continued to take their toll on the five broadcast networks, none of which saw audience gains in the coveted adults 18-49 demo last season versus a year earlier (CBS and Fox were flat, while ABC, NBC and The CW all saw season-over-season drops of more than 20%). They'll hope for...

AdWeek News
Sep 16, 2019

Adweek Launches Podcast of the Year Awards, Celebrating Audio Excellence in 20 Categories
Until you've launched a podcast, you have no idea how much time, effort, heartache and hustle goes into the process. Three years ago when we launched Adweek's first podcast, Yeah, That's Probably an Ad, I learned this firsthand and developed a deep, enduring appreciation for the people behind great audio programming. That's why I'm so...

AdWeek News
Sep 16, 2019

Snapchat Preps for the 2020 U.S. Presidential Election With Its New Political Ads Library
With the 2020 presidential campaign in the U.S. beginning to ramp up, Snapchat followed in the footsteps of Facebook and Twitter by introducing a Political Ads Library, as well as detailing its policy on political ads on its platform. Snapchat recently rolled out its Political Ads Library, which contains all political and advocacy ads that...

AdWeek News
Sep 16, 2019

Vodafone Sends $530 Million Global Media Account to Carat
British multinational telecommunications company Vodafone has selected Dentsu Aegis Network's Carat as its global media buying and planning agency partner, following a review. The appointment came "after an extensive process," a Vodafone spokesperson confirmed. "Dentsu Aegis has strong credentials to support Vodafone, particularly with regards to their experience supporting other clients who have moved digital...

AdWeek News
Sep 16, 2019

Vodafone Sends Global Media Account to Carat
British multinational telecommunications company Vodafone has selected Dentsu Aegis Network's Carat as its global media buying and planning agency partner, following a review. The appointment came "after an extensive process," a Vodafone spokesperson confirmed. "Dentsu Aegis has strong credentials to support Vodafone, particularly with regards to their experience supporting other clients who have moved digital...

AdWeek News
Sep 16, 2019

Over Half of UK Business Leaders Are Not Prepared for Brexit
As Brexit looms nearer--as of now, the United Kingdom's departure from the European Union is still set for Oct. 31--economists and executives continue to present an uncertain forecast for the country's business future. The Institute of Directors (IoD), a long-running organization for senior U.K. business leaders, published a new survey this week that calls Brexit...

AdWeek News
Sep 16, 2019

YouTube Tries to Prevent Gaming of Its 24-Hour Record Debuts Chart With Paid Ads
YouTube will no longer count paid advertising views when compiling its YouTube Music Charts for 24-hour record debuts. The Google-owned video site said in a blog post that it made the change to maintain consistency and credibility across its platform, as well as to align with the policies for charting services such as Billboard and...

AdWeek News
Sep 16, 2019

Netflix Snaps Up Seinfeld After Losing Friends and The Office to Streaming Rivals
What's the deal with all these classic sitcoms moving to new streaming services? After losing its two most popular library titles--Friends, which moves to HBO Max in 2020, and The Office, which will head to NBCUniversal's still-unnamed streaming service in 2021--Netflix has made a big move to restock its classic sitcom shelf. The company announced...

AdWeek News
Sep 16, 2019

Facebook Audience Network Publishers and Developers Must Upgrade Their SDKs
Publishers and developers using Facebook Audience Network must upgrade to the newest software-development kit for the mobile ad network by March 3, 2020. The social network said in a blog post that upgrading will bring access to the newest features and format iterations, as well as improving stability and helping publishers and developers maximize their...

AdWeek News
Sep 16, 2019

One of Canada's Top Creative Leaders Has Joined Disney to Lead Its Internal Agency
Helen Pak, a Canadian creative leader with over two decades of industry experience, has joined Disney to head up its internal agency, Yellow Shoes. As senior vice president of creative, marketing design and content, Pak will lead a team of over 250 across the Disney Parks, Experiences and Products team. "I'm so excited to be...

AdWeek News
Sep 16, 2019

BET Networks Hires Kimberly Paige as CMO Ahead of BET Rollout
As BET Networks prepares to roll out its new streaming service later this week, the company has tapped Kimberly Paige as its new executive vice president and CMO, the company announced Monday. Paige will oversee brand strategy across all BET platforms, including linear, digital, brand creative, live events and the new BET streaming service, which...

AdWeek News
Sep 16, 2019

Critical Mass CCO Conor Brady Is Leaving the Agency
After more than five years as the chief creative officer at digital experience design agency Critical Mass, Conor Brady is stepping away from the industry An avid cyclist, Brady plans to embark on a biking trip; past that, his next career move remains up in the air but will focus on his passions for design,...

AdWeek News
Sep 16, 2019

Adweek's 25 Cincinnati Brand Stars of 2019
Ask anyone in Cincinnati what they love most about the southwestern Ohio city, and you'll hear a litany of favorite restaurants, breweries, startups, nonprofits, parks, attractions and festivals. But you'll also hear one refrain time and again: All the big-city benefits but with small-town charm. Home to eight Fortune 500 companies--most famously global CPG giant...

AdWeek News
Sep 16, 2019

WhatsApp: Here's How to Share Content from Spotify in a Chat
Did you know that you can share songs, albums, podcasts and more from Spotify with your contacts on WhatsApp? Our guide will show you how this works. Note: These screenshots were captured in the Spotify and WhatsApp applications on iOS. Also note, this process is slightly different depending on whether you're sharing an individual song...

AdWeek News
Sep 16, 2019

Facebook Reveals Several Updates for Video Creators at the International Broadcasting Convention
Facebook introduced several updates for video creators across Facebook Live, Watch Party and Creator Studio at the International Broadcasting Convention in Amsterdam Monday. Product manager Erin Connolly and head of creator and publisher experience Jeff Birkeland detailed all of the updates in a blog post Monday. Four "highly requested" features were added for Facebook Live,...

AdWeek News
Sep 16, 2019

On the Adweek Podcast: What's Up With Sexy Colonel Sanders?
Marketing chicken has taken an interesting turn. KFC is launching a dating game where contestants can date a sexy version of Colonel Sanders. It's not even the first time KFC has tried to make its founder as hot as fried chicken straight from the fryer. On this week's episode of Yeah, That's Probably an Ad,...

AdWeek News
Sep 16, 2019

Snapchat Uses AR Billboards in Los Angeles to Back 2 of Its Snap Originals Shows
Snapchat is backing two of its Snap Originals shows with a combination of old-school technology (billboards) and new-school technology (augmented reality). The fourth season of The Dead Girls Detective Agency is the subject of a billboard at 1008 W. Sunset Plaza in Los Angeles, while another billboard just a few yards away, at 1009 W....

AdWeek News
Sep 16, 2019

LiketoKnow.it Rolls Out Shareable Collections
LiketoKnow.it's quest to be the world's go-to shopping app continues with the introduction of Collections, a feature that allows users to save products and images in digital folders on the app. Users will now be able to find an item on LiketoKnow.it through an image uploaded by an influencer--say, a sweater or a pair of...

AdWeek News
Sep 16, 2019

In the Instagram Generation, Instax Reminds People That Tactile Photos Are Still Magical
Even in this digital generation with cameras in every pocket, there's something special about the moment at a party where someone breaks out a camera that spits out actual photographs. Suddenly any event can turn into an impromptu photoshoot. So what makes a camera different when it isn't on a mobile phone? Even though the...

AdWeek News
Sep 16, 2019

The Road to Brandweek: Kroger's Mandy Rassi on Why Purpose Is the Biggest Buzzword
With the advent of online shopping and an explosion of delivery options--including autonomous robots and a service in which personnel actually restock your refrigerator--consumers are no longer limited to the products on the shelves at their local grocery store. At our upcoming Brandweek event, taking place Nov. 3-6 in Palm Springs, Calif., hear Mandy Rassi,...

AdWeek News
Sep 16, 2019

Adweek's Sustainability Coverage; Ikea's Powerful Ad; Weather Data Is King: Monday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek Is Devoting a Week to Covering Sustainability In...

AdWeek News
Sep 16, 2019

7 Ways Marketers Can Prioritize Climate Change
Last month I got to attend a Climate Reality Leadership conference here in Minnesota. Organized by Al Gore, it was attended by lots of the usual suspects, the people we usually count on to protect our world. But as I listened to Gore speak about the solutions in our grasp, I realized who the audience...

AdWeek News
Sep 16, 2019

How Sustainability Is Changing the Way Consumers Get Dressed
There was a time when sharing clothes was limited to siblings, best friends and roommates. Now, however, thanks to services like Rent the Runway and the RealReal, the art of renting, subscribing to and consigning clothes owned or worn by other consumers has a much wider audience. And while the genesis of these services may...

AdWeek News
Sep 16, 2019

Adweek Is Spotlighting How Sustainability and Climate Change Intersect With Marketing
Leaders from around the globe will convene in New York next week with U.N. Secretary-General Ant?nio Guterres to discuss taking action against climate change. In the lead-up to that summit, Adweek will publish a series of stories each day this week that highlights the different ways in which climate change and sustainability intersect with the...

AdWeek News
Sep 16, 2019

Curated Marketplaces Are Helping Consumers Discover Sustainable Brands
Eco-conscious consumers increasingly want to buy from brands with sustainability built into their business models. Data analysis firm GlobalWebIndex found that 57% of consumers are willing to pay more for sustainable products. A 2018 report from Edelman indicated the impact of this shift: "Brands are now being pushed beyond their classic business interests to become...

AdWeek News
Sep 16, 2019

In This Humorous Ad, Canada Is Very Sorry for Dragging Its Heels on Climate Action
When digging into the various departments, bureaus and agencies that legislate in massive countries, it's easy to be surprised by some of the groups you come across. America, for example, has 57 federal agencies that begin with the letter C. So when a non-profit in Canada created a fictitious Canadian Bureau of Foreign Apologies, it...

AdWeek News
Sep 16, 2019

American Express Gets Visual on Instagram to Help Eliminate Marine Plastic Pollution
American Express kicked off several initiatives aimed at eliminating marine plastic pollution, including #BackOurOceans, a social media-driven call to action. Stinson Parks III, the financial services company's vice president of global social media communications, said in an email, "Advancing our sustainability initiatives is an area where we've made significant progress lately, including becoming a carbon-neutral...

AdWeek News
Sep 15, 2019

5 Steps to Spark Industry Disruption and a Creative Revolution
Step into a time machine to early 2016, and you would have found me, a 37-year-old agency owner, wanting to "see the change and be the change" while living my day-to-day without truly disrupting or changing a damn thing. I was actively repressing my inner desires to change the world (or die trying), and that...

AdWeek News
Sep 15, 2019

Infographic: Retail Spending Over Time by Vertical and Region
As the year winds down and people around the world start eyeing their holiday shopping lists, marketers need to focus on the nitty-gritty elements of retail spend, such as timing, category and region. Audience technology platform Eyeota released a report breaking it all down, and the differences provide insight for marketers looking to capitalize. For...

AdWeek News
Sep 15, 2019

Marriott Is Starting to Look a Lot Like a Media Company
A feature-length piece about the history of Venice's oldest Jewish ghetto (dating back to 1516) with a dollop of suggestions for modern visitors. A mini-profile on a mixologist, with an informative Q&A (apparently, the shape and size of an ice cube matters for your drink). A tips-and-tricks post on five places to go on the...

AdWeek News
Sep 15, 2019

How Legacy Publications Are Targeting Latino Audiences
For decades, Spanish-language media outlets in the United States have kept Latinos informed. Papers like El Diario La Prensa in New York, La Raza in Chicago and La Opini?n in Los Angeles remain trusted news sources for Spanish speakers. As legacy news organizations like The New York Times, Los Angeles Times, Chicago Tribune, Houston Chronicle...

AdWeek News
Sep 15, 2019

Why Weather Data Is the Hottest New Commodity for Brands and Businesses
As tropical storm Dorian bore down on Puerto Rico last month, its whirling winds threatening to reach hurricane force, a team of Walmart employees watched closely from an array of screens at the retailer's Arkansas headquarters 2,000 miles away. Had the severity grown to crisis levels, Lucas McDonald, a former TV weatherman who leads the...

AdWeek News
Sep 15, 2019

Will the Trump Administration Render Access to Free Weather Data a Thing of the Past?
After President Donald Trump insisted on Sept. 1 that, contrary to National Weather Service (NWS) forecasts, Hurricane Dorian would hit Alabama "harder than expected," the agency's National Oceanic and Atmospheric Administration (NOAA) leadership publicly defended him and instructed forecasters in internal memos not to contradict his claims, according to The Washington Post. Several staffers have...

AdWeek News
Sep 13, 2019

Twitter Apologizes for Stencil-and-Chalk Campaign in the Streets of San Francisco
Twitter took its latest campaign to the streets of its headquarters city of San Francisco--and we do mean to the streets, as spray paint-like chalk and stencils were used--but while some users were amused, the Department of Public Works was not. Chief marketing officer Leslie Berland shared some of the stenciled messages in a tweet,...

AdWeek News
Sep 13, 2019

McDonald's Taps Wieden Kennedy New York as Its New Lead Creative Agency in the U.S.
On Friday, McDonald's announced Wieden Kennedy New York as its new lead creative agency in the U.S. The news is a setback for DDB, which was the QSR giant's sole creative marketing partner after beating out Publicis for the business about three years ago. "We are confident the talented team at Wieden Kennedy...

AdWeek News
Sep 13, 2019

LinkedIn Adds Ways for Members to Find Service Providers or Freelancers for Projects
LinkedIn added some new tools to aid members looking for service providers or freelancers to help with specific projects. Engineering manager Gaurav Vijayvargiya said in a blog post that members using the professional network's search bar can now filter their results by service providers, saying as an example that members looking for help with their...

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