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AdWeek News
Oct 17, 2018

These Outlandish Aliens Getting Ecommerce Deals Is the Spaciest of Oddities
The animated space creatures featured in Cdiscount's latest campaign are absolutely over the moon about the French ecommerce site. In the first spot below, we travel to Xylodon 228--"the planet where nuttin' happens, nada"--until a bored life-form orders some "lit stuff" from Cdiscount: Dude, it's time to move out of your folks' place and find...

AdWeek News
Oct 17, 2018

Ex-Droga5 CCO Ted Royer Worked on DDB's Volkswagen Pitch, Sources Say
DDB hired Ted Royer, the former chief creative officer at Droga5 who was fired from that agency in February, to assist this summer in the Omnicom network's pitch for the global Volkswagen account, according to multiple sources who spoke to Adweek. Five people, including current and former DDB New York employees and those with direct...

AdWeek News
Oct 17, 2018

George Clooney and Natalie Dormer Launch an Epic Quest to Find Some Nespresso
It wasn't too long ago that mega-celebrities were famously reluctant to do ads--other than a few embarrassing do-it-for-the-paycheck appearances they hoped would never leave Japan. But those days are clearly over, and now we're in a golden age of A-list celebrity endorsements, with the biggest stars of Hollywood popping up in (surprisingly good) ads left...

AdWeek News
Oct 17, 2018

Facebook: Here's How to Add a Life Event to a News Feed Post
Facebook's Life Event feature allows users to highlight major events in their lives, such as when they got married or had a child. Our guide will show you how to share a life event in a Facebook News Feed post. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Near the...

AdWeek News
Oct 17, 2018

Here Are All the Shorty Social Good Finalists for 2018, Highlighting the Best in Cause Marketing
The third annual Shorty Social Good Awards, which put a spotlight on recent cause marketing campaigns, today announced the finalists for this year's awards show, taking place Nov. 15 in New York City. One campaign that's positioned to do well in the awards is #PowerlessQueen, nominated in seven categories. The initiative for nonprofit Project Nanhi...

AdWeek News
Oct 17, 2018

How Voice Apps Can Help Brands Connect With Consumers When They're Really Needed
Just when marketers were getting accustomed to developing a multi-screen strategy across TV and digital interfaces, they now also have to begin strategizing for no screens at all. Here's why: Purchases made through voice-powered devices such as Amazon Echo and Google Home are projected to explode from $2 billion now to $40 billion by 2022....

AdWeek News
Oct 17, 2018

CBS Picks Its Post-Super Bowl Programming: New Competition Series The World's Best
CBS has settled on its programming to follow Super Bowl LIII on Sunday, Feb. 3. The network will debut The World's Best, its new global talent competition hosted by James Corden, which will showcase "elite acts from around the world," said CBS. Judges include actress Drew Barrymore, RuPaul Charles and singer Faith Hill. "What a...

AdWeek News
Oct 17, 2018

Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel
It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements--the message and creative--they are using in those channels. During the past 60 years or so, hundreds of tools and approaches have been developed to evaluate advertising concepts and determine their...

AdWeek News
Oct 17, 2018

Facebook Users Turned to the Absurd in September, According to Facebook IQ
Life had no meaning for Facebook users in September, as absurdism--along with associated topics ethical egoism, nihilism, pessimism, existentialism, skepticism, surrealism, anarchism, Albert Camus, philosophy and meme--was one of Facebook IQ's Topics to Watch for September 2018. Conversation on those topics was up nine times compared with September 2017 and 0.8 times versus August, dominated...

AdWeek News
Oct 17, 2018

InMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud
InMobi is purchasing Pinsight Media from U.S. telecom Sprint with an all-stock deal as part of a wider partnership, a deal that comes amid a spate of relationships between telecoms and ad-tech companies. The pair have pledged that the wider partnership will create a "U.S. advertising powerhouse" and comes as Sprint prepares to merge with...

AdWeek News
Oct 17, 2018

Why Organic Growth Is the Key to Growing Your Brand on Instagram
There are a lot of people--and brands--out there who see Instagram as a kind of Wild West where anyone can strike it rich, especially with the help of some third-party tools. But the fact of the matter is that those tools only work if you already have a coherent social media strategy and a definite...

AdWeek News
Oct 17, 2018

Video: Why Google Built This Pop-Up Hardware Store
Google doesn't just want people to know about its new products--it wants them to know exactly how they could use them in all different aspects of their lives. Enter the Google Hardware Store, the company's latest pop-up dedicated to its newest products: the Pixel 3, the Pixel Slate and the Google Home Hub. Located in...

AdWeek News
Oct 17, 2018

MTV's The Real World Is Making a Comeback … on Facebook Watch
One of the forefathers of the reality TV genre has found a new home, as MTV Studios and Bunim/Murray Productions are teaming up to co-produce three seasons of MTV's The Real World for Facebook Watch. The comeback of The Real World was one of the highlights of a keynote at Mipcom 2018 in Cannes, France,...

AdWeek News
Oct 16, 2018

How The Conners Wrote Off Roseanne Barr, and Why You Should Keep Watching
Usually, the biggest question going into a new TV season is, "Which of these new shows are worth watching?" (You can find that answer here.) But this fall, the biggest TV-related question seemed to be, "How is ABC's new Roseanne spinoff, The Conners, going to address the absence of Roseanne Barr?" Now, after four months...

AdWeek News
Oct 16, 2018

How Adobe Is Embedding Its Artificial Intelligence Platform Deeper Into the Creative Cloud
Adobe wants creatives to embrace using artificial intelligence rather than worry about it taking their jobs. At its MAX conference this week in Los Angeles, Adobe unveiled a number of new ways that it's integrating Sensei--the company's AI platform--into everything from tools for creating voice experiences to searching for images to blending colors. It's been...

AdWeek News
Oct 16, 2018

Unmetric: The Run-Up to the 2018-19 NBA Regular Season Was the Lake Show
The Los Angeles Lakers dominated social marketing firm Unmetric's analysis of National Basketball Association teams across Facebook, Twitter and Instagram from Oct. 1 through 15. The NBA 2018-19 regular season tips off Tuesday night. The Lakers led Facebook and Twitter in audience size; posted the highest growth on Instagram; led Facebook and Instagram in engagement;...

AdWeek News
Oct 16, 2018

Pinterest Is Converting Its Older Buyable Pins to Product Pins
Pinterest is welcoming the run-up to the holiday shopping season with Tuesday's introduction of three new shopping features. The older Buyable Pin format is being replaced with Product Pins, as Pinterest said in a blog post that since it began testing the newer format, clicks on products to retail sites have gone up by 40...

AdWeek News
Oct 16, 2018

This Sprawling International Thriller for HP Business Printers Is an Epic, Cautionary Tale
When shopping for a printer, how highly does online safety and protection rank? For the average consumer, it's likely not very high on the list of must-have components, even for businesses. HP and agency Giant Spoon are determined to change that with a star-studded campaign so elaborate, it deserves its own cinematic release. Launching its...

AdWeek News
Oct 16, 2018

DDB to Part With New York President, CEO and 20-Year Veteran Chris Brown
DDB New York president and CEO Chris Brown will soon be leaving the agency after more than two decades, a spokesperson confirmed this week. Brown will remain in the position during a transitional process until the end of the year, as the agency finds a replacement in the role. Paul Gunning, who was promoted from...

AdWeek News
Oct 16, 2018

Omnicom Remains Optimistic Amid Third Quarter Revenue Decline
CEO John Wren took an optimistic tone in Omnciom's third quarter earnings report call, despite the holding company reporting a slight decline in revenue compared to the third quarter of 2017. "I remain cautiously optimistic, especially as we go into 2019," Wren said in response to a question about the holding company's future, recycling a...

AdWeek News
Oct 16, 2018

Portugal's Tourism Is on the Rise Thanks to Its National Airline's Stopover Program
If, over the past year or so, photos of friends posing on the streets of Lisbon or lying on the beaches of Porto have increasingly been populating your Instagram feed, you likely have Portugal's national airline to thank. TAP Air Portugal launched a stopover program in 2016 that lets travelers heading to destinations across Europe...

AdWeek News
Oct 16, 2018

Twitter Is Ready for the Tipoff of the 2018-19 NBA Season
The 2018-19 National Basketball Association season tips off Tuesday night, and Twitter is aiming to be fans' social courtside seats. Real-time game highlights will be available to fans through the season via @NBA. The social network created hashtag-triggered emojis for the league and all of its teams: NBA: #NBA NBA Twitter: #NBATwitter Atlanta Hawks: #TrueToAtlanta...

AdWeek News
Oct 16, 2018

Advertisers Look for Better Transparency Through Private Programmatic Deals
Programmatic advertising is no longer a niche segment of the digital market, as four out of five U.S. online display ads are now delivered using ad tech, with the market forecast to top $47.3 billion this year. And by 2020 this will increase to $69 billion. However, increased demand for transparency means that advertisers are...

AdWeek News
Oct 16, 2018

You Can Rent This Tiny Home That's Literally Powered by Coffee for Only $10 a Night
Here's a fun fact that avid coffee drinkers may not know: there is actually a lot of power in those residual coffee grounds that get tossed away after your morning pot of java. The natural oil in spent coffee beans, when expertly extracted, can be used as a chief component in a rather potent biofuel....

AdWeek News
Oct 16, 2018

Facebook's Political Ad Policies Crossed the Pond and Arrived in the U.K.
Facebook is extending several of the initiatives regarding political advertising that were recently introduced in the U.S. to the U.K. Vice president of global public policy Richard Allan and director of product management Rob Leathern revealed in a Newsroom post that starting Tuesday, all advertisers seeking to run ads in the U.K. "that reference political...

AdWeek News
Oct 16, 2018

Twitter's Periscope Livestreaming App Now Lets Creators Assign Chat Moderators
Twitter's Periscope livestreaming application Tuesday announced the ability for creators to assign chat moderators for their broadcasts, as well as new replay editing tools for them to tweak their videos for future replays. Periscope said in a blog post that prior to going live with their streams, creators can assign chat moderators to monitor comments...

AdWeek News
Oct 16, 2018

BuzzFeed Is Ushering in a New Line of Homeware Goods at Macy's
BuzzFeed listicles have given way to BuzzFeed product partnerships. This time, Goodful, a two-year-old BuzzFeed media brand centered around health and wellness, is partnering with Macy's to release a line of 100 products all geared around items for the home. Starting Oct. 24, the items will become available at Macy's 400 stores and its website....

AdWeek News
Oct 16, 2018

Capri Sun Created a Massive Cafeteria Table to Help Stamp Out Bullying at School
For many kids, lunchtime at school is a welcome respite to the day, a time to relax and laugh with friends until it's time to trudge off to class again. But for students who are bullied or feel ostracized, it can often be the most stressful part of going to school every day. For its...

AdWeek News
Oct 16, 2018

Facebook: Here's How to Add a Feeling or Activity to a News Feed Post
Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you're currently watching a movie, you can add "Watching [movie name]" to your post as an activity. Or if you're feeling excited about something that's happened, you can add an "excited" emoji and label...

AdWeek News
Oct 16, 2018

Why These 3 Anticipated TV Shows Fell Flat
Last year, 487 scripted series aired on broadcast, cable and streaming outlets. This year, Netflix alone has cranked out about 700 original series. Let that sink in for a second. Yeah, that's a whole lot of content. And the fact that we consume so much content has had some interesting side effects. Whether we realize...

AdWeek News
Oct 16, 2018

Why a Chief Growth Officer Won't Fix Your Agency's High CMO Turnover Rates
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders showed that ecommerce companies averaged two CMOs over five years. The survey also revealed that 42 percent of...

AdWeek News
Oct 16, 2018

Why a Chief Growth Officer Won't Fix Your Company's High CMO Turnover Rates
At 44 months, the average CMO tenure is one of the shortest in the C-suite, according to a report this year from Spencer Stuart. On the retail side, new data from a survey of 100 marketing leaders showed that ecommerce companies averaged two CMOs over five years. The survey also revealed that 42 percent of...

AdWeek News
Oct 16, 2018

Trick or Treat: Halloween Was a Hot Topic on Facebook and Instagram in September
Halloween and Labor Day were Hot Topics on Facebook in September, and the two holidays also heated up Instagram, but in reverse order, according to Facebook IQ, the social network's research arm. Colin Kaepernick and the late Mac Miller were hot topics on both platforms in the people category, with Kaepernick holding a slight edge...

AdWeek News
Oct 16, 2018

How Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of Its Potential Audience
Isolating product benefits and connecting them to customers is marketing 101. For some reason, it's always been easier in theory than in practice. From hospitality to pharmaceuticals, there's no clear path for making it work. Compare the following pharma products, for example. There is a consumer drug that is advertised like crazy. It is used...

AdWeek News
Oct 16, 2018

Q&A: Time's Creative Director on Designing Covers for the News Cycle
After winning Adweek's Cover of the Year award for its series of covers depicting President Trump in a storm, we caught up with D.W. Pine, creative director at Time, about the process behind the covers and staying creative in such a fast-paced news cycle. The first cover came out in February and showed Trump in...

AdWeek News
Oct 16, 2018

Paul G. Allen, Microsoft Co-Founder, Sports Owner and Philanthropist, Dies at Age 65
Leaving a sizable legacy in technology, innovation, sports and philanthropy, Microsoft co-founder Paul G. Allen died Monday at the age of 65 in Seattle due to complications related to non-Hodgkin's lymphoma. Allen was treated for the disease in 2009. Two weeks ago, Allen revealed that it had returned yet was optimistic about his treatment prospects....

AdWeek News
Oct 16, 2018

Meet Flamingo, the New Female Shaving Brand From Harry's
Harry's, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. Like Harry's, Flamingo is streamlined, offering all the essentials in sleek packaging. In its shave set, there's a razor (which comes in three color options), two removable blade cartridges, foaming shave gel, body lotion, a suction razor holder that will stick...

AdWeek News
Oct 16, 2018

What Black-ish Creator Kenya Barris Is Working on Under His New Netflix Deal
As Black-ish returns tonight for its fifth season, creator Kenya Barris is no longer overseeing the hit ABC comedy. While he remains as an executive producer, Barris has stepped away from his day-to-day duties on the comedy to focus on the new megadeal that he signed with Netflix in August. Barris, who was just named...

AdWeek News
Oct 16, 2018

23andMe Is Helping People Get to Know Their Genes With Pop-Up Experience in NYC
23andMe conjures images of spitting into a tube and sending it off to the company, specifically for ancestry: the tests that reveal your genetic background and what countries your ancestors came from. However, those ancestry tests are only half of the picture. To inform customers--both current and potential--about the other side of the brand's services,...

AdWeek News
Oct 16, 2018

4 Big Reasons Cable Subscribers Haven't Cut the Cord—Yet
Cable subscribers are adding on streaming services, but not necessarily cutting the cord. Working with research firm LRW, video management program Telaria asked three groups of TV consumers--cable keepers, livestreamers and on-demanders--in-depth questions via an online survey. Of each group, 250 people responded. Here are five big takeaways from the joint research released by Telaria...

AdWeek News
Oct 16, 2018

3 Best Practices for Brands Using Facebook's New 3D Photos
Facebook's new 3D photos feature is a godsend. I started using Facebook 3D photos hours after its launch. Engagement on my personal and professional pages has soared as the Facebook community reacts with a collective "How cool!" to my photos popping with astounding depth and clarity. Facebook has given brands a powerful way to improve...

AdWeek News
Oct 16, 2018

Orangetheory Invites 300 Million People to Work Out for Free as Daylight Saving Time Ends
For shame, people! You say you have no time to get fit but yet you're frittering away untold hours binge-watching, Twitter warring and Fortnite playing. Just because you sometimes bust a sweat does not make those active pursuits. And, in short, you lie. Orangetheory, the Florida-based fitness studio, is here to call bullshit on your...

AdWeek News
Oct 16, 2018

YouTube Debuts Targeting Tools to Help Marketers Reach the Growing Legion of Cord Cutters
YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves. The launch, announced today, will give advertisers the ability to engage audiences watching live TV on YouTube as well as those watching on-demand videos on the video-sharing...

AdWeek News
Oct 15, 2018

Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing
Anyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and brands dominating the trend as well as the growth of the influencer industry overall since 2014. Fashion and apparel is the most common category--or, as Mavrck...

AdWeek News
Oct 15, 2018

How Big Tech Is Working With Nonprofits and Governments to Turn Data Into Solutions During Disasters
As Hurricane Michael approached the Florida Panhandle, the Florida Division of Emergency Management tapped a tech company for help. Over the past year, Florida's DEM has worked closely with GasBuddy, a Boston-based app that uses crowdsourced data to identify fuel prices and inform first responders and the public about fuel availability or power outages at...

AdWeek News
Oct 15, 2018

This Refinery29 Co-founder Is No Stranger to Leaps of Faith
Making courageous moves amid a lot of uncertainty has colored the life of Christene Barberich, the global editor in chief and co-founder of Refinery29, the lifestyle-focused media company. Take, for example, an essay she wrote in 2015 about her five miscarriages. "It was incredibly terrifying, but also liberating," Barberich recalled. "I wrote it for myself...

AdWeek News
Oct 15, 2018

ABC Is Giving Itself a Roseanne Do-Over With The Conners
Few recent TV shows have exploded on the scene--and then imploded--with the force and speed of ABC's Roseanne revival last spring. The sitcom debuted in March to 18.2 million viewers and a 5.2 rating in the 18-49 demo, making it the most-watched comedy telecast in more than three years, and led all entertainment shows last...

AdWeek News
Oct 15, 2018

Blockchain Isn't Just a Buzzword Anymore. How Advertisers Are Testing Its Applications
Perhaps Dunkin' should change its tagline to Running on Blockchain. Early next year, the company, using blockchain technology from a startup called iPowow, will let TV viewers who have watched a commercial enter a code online to get discounts and prizes. Beyond building an engaged and loyal fan base, Dunkin' hopes blockchain can improve its...

AdWeek News
Oct 15, 2018

Obviously Caters to Its Clients With an Army of Influencers
It's not obvious why full-service influencer agency Obviously got its name--unless you know a certain inside joke. The shop's founder and CEO, Mae Karwowski, said that when she was working at lifestyle site Gilt City, co-workers finished off their summary of what other team members were doing with: "And with social, obviously, Mae is doing...

AdWeek News
Oct 15, 2018

Facebook Is Taking Aim at Posts With False Information About How to Vote
Facebook continues to take steps to safeguard the upcoming midterm elections in the U.S., announcing late Monday that it is targeting posts containing misrepresentations about how to vote. Public policy manager Jessica Leinwand said in a Newsroom post that posts with false information about the voting process are now banned, offering as examples claims that...

AdWeek News
Oct 15, 2018

MIT Is Making a Record Investment in AI With Its New $1 Billion College
One of the leading institutions in artificial intelligence research is spending big on a new hub for its study. The Massachusetts Institute of Technology said Monday it will establish a $1 billion interdisciplinary college focused on AI and machine learning thanks to a $350 million donation from Stephen Schwarzman, co-founder and CEO of the private...

AdWeek News
Oct 15, 2018

3 Ad-Tech Stories You Need to Know This Week
The future of programmatic is video. U.S. advertisers are forecasted to increase their spend on addressable TV by 35 percent between ahead of 2019 with the total amount of spend tipped to surpass $3 billion, according to eMarketer estimates. Ad-tech companies and media owners are now attempting to capitalize on latent demand with U.S. media...

AdWeek News
Oct 15, 2018

How Pivotal Moments Have Helped Marc Pritchard Lean Into His Inspiring Story
As one of the most influential marketers in the world, P&G CMO Marc Pritchard has long advocated for diversity and inclusion, both externally in the brand's output and internally at its Cincinnati headquarters and beyond. What's interesting, however, is that over the past few years, Pritchard has been more open about his own heritage and...

AdWeek News
Oct 15, 2018

The Cannabis Industry Is Still Seeking Clarity Around Organic Posts on Instagram
"We don't know what our nipple is." That wasn't someone confused about anatomy or a director trying to push the Motion Picture Association of America into an R rating. It was Alex Pasternack, head of business development for edible cannabis products provider Binske, describing his efforts to learn why Instagram temporarily removed Binske's account last...

AdWeek News
Oct 15, 2018

The NFL Places Its Advertising Business in Review After 10 Years With Grey
The National Football League is in the market for a new agency partner. Just over a month after naming former Activision Blizzard top marketer and 2013 Adweek Brand Genius Tim Ellis as its new CMO, the NFL issued both an RFI and an RFP regarding its overall marketing business, according to several parties with direct...

AdWeek News
Oct 15, 2018

Filled With Rich Detail, This Music Video Plays on a Loop to Reflect the Cycle of Gun Violence
The Rube Goldberg machine has been a staple of light-hearted music videos and ads. However, Kesha, working with her younger brother Sage Sebert and on-the-rise rapper Chika, used the technique for very different reasons--and to stunning effect-- to highlight the scourge of gun violence and encourage people to vote in this year's midterm elections. Created...

AdWeek News
Oct 15, 2018

Adobe and Apple Are Bringing Photoshop to the iPad Pro
Adobe is partnering with Apple to finally bring the full version of Adobe Photoshop to the iPad. "This is what we mean when we talk about liberating your creativity," said Adobe chief product officer Scott Belsky. The update, announced today at Adobe's MAX conference in Los Angeles, will become available sometime in 2019 and will...

AdWeek News
Oct 15, 2018

4 Reasons ABC's Roseanne Spinoff, The Conners, Doesn't Miss a Beat Without Roseanne Barr
ABC has been keeping mum about The Conners, the Roseanne Barr-free Roseanne spinoff it ordered a month after canceling Roseanne following Barr's racist tweet. But ahead of The Conners' series premiere on Tuedsay, the network finally shared the show's first two episodes with press--and even without Barr, it's still the best new broadcast comedy of...

AdWeek News
Oct 15, 2018

5 Ways Sears Changed Retailing as We Know It
This morning's announcement that Sears was filing for bankruptcy protection validated predictions retail analysts have been making for some time now that legacy retailers, saddled with mall locations and a dated reputation, ultimately could never compete with nimble, younger entities like Target and, of course, Amazon. Sears said it will close 142 of its stores,...

AdWeek News
Oct 15, 2018

This Gorgeous Ad Connects a Young Adventurer With Autism to a World of Wonder
The SunTrust Foundation has had a long-standing history with Autism community, providing financial planning resources and donating to Autism Speaks. To show their continued commitment to supporting families with Autism, the foundation paired with agency StrawberryFrog for a 90-second short film titled "The Bridge." Directed by Jakob Strom, the short opens with a young girl...

AdWeek News
Oct 15, 2018

Tim Hortons Just Surprised Kenya's Only Hockey Team With the Game of Their Lives
Kenya may dominate the world when it comes to long-distance running, but ice hockey? That's not exactly a national sport. So when Canadian coffee and doughnut chain Tim Hortons learned about Kenya's only hockey team, the Kenya Ice Lions, the brand decided to give 12 of the amateur players an unforgettable trip to the home...

AdWeek News
Oct 15, 2018

Why Marketers Don't Need to Worry About Contributing to Gen Z's Alleged Tech Addiction
At a time when so much attention is being given to the negative side of teens' relationships with technology (i.e., tech addiction, isolation from the outside world, moody and impetuous behaviors), our 2018 Gen Z Passion Point(TM) Study paints a very different picture. In the 2018 wave, we included a representative sample of "Tech-Heavy" and...

AdWeek News
Oct 15, 2018

Facebook Provided an Update on Its Supplier Diversity Efforts
Facebook revealed that it spent $204.9 million in 2017 with U.S. companies that are privately certified as majority-owned, operated and controlled by racial and ethnic minorities, women, veterans, LGBTQ people and differently-abled entrepreneurs, as well as $28.7 million with companies similarly certified with public programs at the local, state and federal levels. The company kicked...

AdWeek News
Oct 15, 2018

Through an Aging Father's Memories, Energy BBDO Captures the Emotional Bonds of Home
Already known for creating some of the industry's best, most emotional storytelling for surprising clients like Extra Gum and Windex, Chicago agency Energy BBDO now has a client soundly in its wheelhouse: Home Instead Senior Care. You might recognize Energy BBDO from its "Story of Sarah and Juan" for Extra or its recent work for...

AdWeek News
Oct 15, 2018

WhatsApp: Here's How to Forward a Message to Another Chat
Did you know that WhatsApp allows you to forward messages from one chat to another? You can also forward messages from a chat to your Status. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is slightly different on iOS and...

AdWeek News
Oct 15, 2018

5 Considerations to Keep in Mind When Choosing Between Retainer and Deliverable-First
Thinking hard about those agency retainers? Sure, many brand and agency relations are scoped to deliver a specific set of activities under a set price, defined by a given staffing plan. But have you ever considered a switch, at least with some of your agencies, to a deliverable-first model? Imagine agreeing on not only a...

AdWeek News
Oct 15, 2018

R/GA Hires Tiffany Rolfe of Co:Collective as U.S. Chief Creative Officer
R/GA, the agency offering "transformation at speed," has filled a major gap in its leadership lineup by signing Tiffany Rolfe as U.S. chief creative officer. Starting in early December, Rolfe will co-lead the network's creative efforts along with former evp, global chief design officer Richard Ting, who has also been promoted to U.S. CCO. This...

AdWeek News
Oct 15, 2018

Two-Thirds of U.S. Adults Know About Bots, and They Don't Particularly Like Them
Bots need to work on their image, according to a new survey from Pew Research Center. Pew found that 66 percent of U.S. adults know about social media bots--which it defined as "accounts that operate on their own, without human involvement, to post and interact with others on social media sites"--but just 16 percent have...

AdWeek News
Oct 15, 2018

ANA Report: In-Housing Agency Work Is Accelerating
In-house agencies are increasingly on the rise, swiping all facets of advertising work historically handled by traditional shops including creative, strategy, media, social, production, influencer marketing, experiential efforts--everything. So much so, according to a new report from the Association of National Advertisers, that it seems to be a trend far too pervasive for any external...

AdWeek News
Oct 15, 2018

5 Ways Creatives Can Transcend the Corporate World and Hone Their Innovative Skills
The corporate world is inherently square: compartmentalized, rigid and distant. Conventional corporate policies tend to box people into a certain stereotype and set teams at odds with each other and clients, with overly safe, bureaucratic procedures. Work is centered around information organized in squares to be viewed in squares. It's an approach rooted in limiting...

AdWeek News
Oct 15, 2018

How Data From Alibaba Helped Make Fruity Listerine and Spicy Snickers
Listerine mouthwash has been available in the U.S. since 1879. But its parent, healthcare company Johnson & Johnson, found Chinese consumers reacted poorly to existing formulations of its antiseptic mouthwash. Enter Alibaba's Tmall Innovation Center, or TMIC, which works with brands to develop new products that appeal to Chinese consumers. Alibaba says it is able...

AdWeek News
Oct 15, 2018

5 Instagram Marketing Trends We Will See in 2019
Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive great engagement and better-than-average return on investment for a marketer, brand or agency. Instagram has...

AdWeek News
Oct 14, 2018

How Adweek Media Visionary Ellen DeGeneres Built a Media Empire
When you talk to Ellen DeGeneres, what you see is what you get. Off stage, away from the cameras, Adweek's Media Visionary is as genuine and thoughtful as the likable persona she's cultivated during her long, remarkable career as an entertainer, writer, producer, and LGBTQ and animal activist. Doug Inglish/Warner Bros. Entertainment Inc. Her signature...

AdWeek News
Oct 14, 2018

These Print And Digital Publishers Are Redefining What It Means to Be a Media Brand in 2018
It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new revenue streams. We've seen great leadership from media executives...

AdWeek News
Oct 14, 2018

Adweek's 2018 TV Hot List: The Year's Biggest and Buzziest Shows, Networks and Personalities
In the era of Peak TV, the degree of difficulty is higher than ever for shows and networks as they try to make an impact with viewers. That's what makes this year's TV Hot List winners so impressive, as the list reveals all the ways the industry is changing--from Netflix taking up all the oxygen...

AdWeek News
Oct 14, 2018

Dean Baquet's Newsroom Broke Some of the Year's Biggest Stories While Reorganizing for the Digital Era
To survive in today's fast-paced news cycle, media organizations have to be nimble enough to cover breaking news and current events while also digging deep with investigative reporting, providing perspective with think pieces and keeping a finger on the pulse of pop culture. And they have to do it for an audience with an ever-shrinking...

AdWeek News
Oct 14, 2018

2018's Digital Hot List: The Movers and Innovators That Got Us Excited This Year
Some companies take digital to heart, manipulating the 1s and 0s of the internet to create incredible experiences in content and advertising. This year's hottest digital movers and trendsetters range from the insanely popular game Fortnite to the industry-shaking Time Warner acquisition. As we slide into cooler temperatures, here's a look at what's hot in...

AdWeek News
Oct 14, 2018

Kenya Barris Reinvented the Family Comedy With Black-ish. Now He'll Do It Again at Netflix
Some television creators depend on large doses of caffeine, sugar or pharmaceuticals to help them do their jobs. Kenya Barris takes a different approach. "I'm one of those guys who is fueled by my fear," says Barris, who created ABC's Black-ish and its hit spinoff, Freeform's Grown-ish. "I use that to remind me to dot...

AdWeek News
Oct 14, 2018

How Ellen Conquered Digital
The team behind Ellen DeGeneres' talk show has short attention spans, jokes executive producer Ed Glavin. So, since the program debuted in 2003, they have produced it "in a way that was pretty snackable," he says, with shorter bits that easily lend themselves to online viewing and sharing. With that strategy, the Ellen Digital Network,...

AdWeek News
Oct 14, 2018

Publishing Executive of the Year: Bob Cohn, president of The Atlantic
The news media business isn't easy, which is why news of an ambitious period of growth at The Atlantic announced earlier this year was met with surprise. ("You read that right," The New York Times quipped.) Led by president Bob Cohn, who oversees editorial, revenue and operations on all platforms, the 161-year-old publisher is seeing...

AdWeek News
Oct 14, 2018

Overseeing 11 Networks, From HGTV to ID, Kathleen Finch Knows What Female Cable Viewers Want
When it comes to making shows for women in the 25-54 demographic, Kathleen Finch is the queen of cable TV. As chief lifestyle brands officer for Discovery Inc., Finch oversees 11 cable networks--more national channels than any other programming exec--including ID, TLC and HGTV, which last quarter ranked Nos. 1, 2 and 3, respectively, in...

AdWeek News
Oct 14, 2018

Editor's Letter: Adweek Rolls Out Hot List, Expands Adcolor Partnership
As media companies and the content they produce continue to move away from singular platforms to a smorgasbord of omnichannel offerings, Adweek's coveted Hot List has evolved from a magazine awards franchise to publishing, digital and TV/video honors as well. There is no better example of mastering the omnichannel experience than Adweek's Media Visionary Ellen...

AdWeek News
Oct 12, 2018

Walmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands, offering products from bras to underwear to sleepwear. Noah Wrubel, CEO and co-founder of Bare Necessities, will wear a dual hat as part...

AdWeek News
Oct 12, 2018

For International Day of the Girl, Disney Gave Girls the Chance to Film Their Heroes
Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've given an inclusive group of young storytellers the opportunity of a lifetime: a chance to direct and produce their own globally released digital shorts with some...

AdWeek News
Oct 12, 2018

Nike's Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content
Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community. Dan Harvison, global senior director, digital for the Jordan Brand, said his team looks at the two-way conversations enabled by Messenger bots as a...

AdWeek News
Oct 12, 2018

Detailed Personal Information of 14 Million Users Stolen in Facebook Security Breach
Facebook said that the personal information of 14 million users--including their names, contact information, relationship status, religion, birth date, check-in locations and recent searches--had been stolen by hackers in a security breach that the company first made public two weeks ago. In a blog post today, the social media company said another 15 million Facebook...

AdWeek News
Oct 12, 2018

Fox Will Roll Out Its New JAZ Pods and ‘Fox Blocks' Ad Formats on Sunday
Fox Networks Group will finally unveil its new JAZ ("Just the A and Z") pods and Fox Blocks ad offerings on Sunday night--albeit on a smaller scale than had initially been planned. In place of traditional ad breaks, Sunday night's prime-time Fox programming will feature nine JAZ pods--a 60-second pod with just two ads each--and...

AdWeek News
Oct 12, 2018

Rubicon Project and The Guardian Resolve Legal Dispute Over ‘Hidden' Fees
Rubicon Project and U.K. news title The Guardian have set aside their differences and mutually agreed to resolve their legal disputes that saw them lobby counterclaims in British courts over hidden fees. Last year, The Guardian filed suit against the publicly listed ad-tech company, alleging that Rubicon did not fairly disclose how it made revenues...

AdWeek News
Oct 12, 2018

Facebook Just Rolled Out 3D Photos in News Feed and via Virtual Reality
Photos on Facebook's News Feed and when the social network is viewed via virtual reality are going 3D, and people don't even need those cheesy cardboard glasses. The social network announced in a blog post that people can now take photos in portrait mode using their compatible dual-lens smartphones, and those images can be shared...

AdWeek News
Oct 12, 2018

These Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining
Candy ads are supposed to be lighter fare, right? It's candy. It's supposed to be fun. And, one could argue that new work out of Wieden Kennedy Brazil for Mondelez brand Lacta is fun but, wow, talk about a grim way to market chocolate. "Chocolate World" for the Lacta 5Star bar is a series...

AdWeek News
Oct 12, 2018

DDB's Tribal Worldwide Wins AT&T U.S. Social Account, Opens 2 New Offices
Tribal Worldwide, a division of Omnicom-owned DDB Worldwide, has been named corporate social media agency of record in the U.S. for AT&T following a review that began around late February or early March. The assignment begins effective immediately. Tribal is opening offices in Dallas and Los Angeles to service the client. An agency spokeswoman said...

AdWeek News
Oct 12, 2018

See How Emma Roberts Effortlessly Handles Internet Trolls in Fiat's Latest Ads
Internet trolls, as insufferable as they may be, are fairly woven into the fabric of social media. It's hard to actively engage in online spaces without running into at least one, and then you have to decide how you're ultimately going to deal with them. In a new campaign produced by Rodeo Show, it appears...

AdWeek News
Oct 12, 2018

Mega-Conglomerate WarnerMedia Consolidates U.S. Media Business With Omnicom's Hearts & Science
Following the approval of AT&T's $85 billion acquisition of Time Warner and all its properties, the newly formed WarnerMedia group has decided to consolidate the entirety of its U.S. media business with Omnicom's Hearts & Science. This means the agency will now handle both traditional, or linear, and digital media for all Warner Brothers, HBO...

AdWeek News
Oct 12, 2018

De-Stress Test: Sleep and Meditation App Calm Launches Its First TV Ads
Do clamorous kids marching around the house at 7 a.m. stress you out? How about back-to-back (to-back-to-back) work meetings, or traffic jams where you wind up staring at the same stupid bumper sticker on the car in front of you for 30 minutes straight? Calm, Apple's reigning app of the year, positions itself as a...

AdWeek News
Oct 12, 2018

How Mr. Rogers Taught Me Everything I Need to Know About Marketing
I've been working in advertising for over 20 years, almost exclusively in client services. Over the years I've read a ton, belonged to various networking groups, attended prestigious business seminars and workshops, even took graduate-level management courses. All this was helpful, but when I look back on my career, the best lessons I learned about...

AdWeek News
Oct 12, 2018

‘It's a Tide Ad' Once Again as Super Bowl Campaign Returns for Thursday Night Football
Eight months after invading the Super Bowl, P&G brought back its memetastic hit campaign, "It's a Tide Ad," for Thursday night's matchup between the New York Giants and the Philadelphia Eagles. This time around, Fox network commentators Joe Buck and Troy Aikman anchored the meta ads from Saatchi & Saatchi New York, which also made...

AdWeek News
Oct 12, 2018

3 Questions to Ask If You're Considering Buying an Amazon Ad
We're running out of superlatives to describe the omnipresence of Amazon as the world's largest online retailer is rapidly expanding its sphere of influence to the heart of Madison Avenue. The "other" line of Amazon's net sales, comprised primarily of Amazon Media Group and Amazon Media Services, will account for more than $10 billion in...

AdWeek News
Oct 12, 2018

It's a Brand-New World When It Comes to Building Brands
Why would a company and brand like Nike make the potentially risky decision to feature Colin Kaepernick in its new ad campaign? And why would brands take a political stance in the face of almost certain potential backslash and brand harm in the first place? The answer is actually quite simple: Brands do it because...

AdWeek News
Oct 11, 2018

HP Honored 12 Stories of Empowerment for International Day of the Girl
With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising--a nonprofit that works to eradicate poverty by providing education to girls around the world--HP issued the challenge on International Women's Day last March as a call-to-action to...

AdWeek News
Oct 11, 2018

Members of Facebook Groups Will Be Able to Chat With Up to 250 Fellow Members
Facebook is adding a touch of Messenger to its groups, enabling members of groups to chat with up to 250 fellow members, as well as to start audio or video calls with up to 50 members. The social network said more than 1.4 billion people are using groups each month, and there are tens of...

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