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Jul 26, 2024
Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of business-to-business events. The business intelligence firm Informa acquired Ascential, the parent company of the Cannes Lions Festival, on Wednesday for $1.6 billion. And on Friday, Beyond Ordinary...
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Jul 26, 2024
Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police violence against Black communities, he's become a civil rights activist, which has informed the businesses he's founded. In 2020, he started Kaepernick Publishing to emphasize minority voices...
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Jul 26, 2024
The NBA preseason doesn't start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Discovery over the league's media rights deal. Today, in response to the NBA denying Warner Bros. Discovery's attempt to match Amazon's deal for rights, WBD announced it was taking the NBA to court due to...
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Jul 26, 2024
Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI. The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising...
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Jul 26, 2024
San Diego Comic-Con is back. Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming services showing up to provide activations for attendees. Though last year's Comic-Con saw some major brands, such as Marvel, skip out on...
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Jul 26, 2024
Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times it's not a formal romantic relationship a user is seeking but a social connection. In this episode of...
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Jul 26, 2024
Drew Panayioutou, Pfizer's first global CMO, has announced via LinkedIn that he's leaving the company. Pfizer U.K. president Susan Rienow will succeed Panayioutou, the pharma giant confirmed. Rienow's Pfizer career has spanned two decades and has included leading U.K. vaccines during the pandemic. At a time of ever-shortening CMO tenures (the average is just over...
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Jul 26, 2024
Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South Bronx and arguing for the value of keeping an eye out for talent -- and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures...
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Jul 26, 2024
Bronx hospital Montefiore Medical Center: Einstein Campus is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South Bronx and arguing for the value of keeping an eye out for talent -- and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures...
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Jul 26, 2024
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather than relying solely on algorithms to do the job. Magnite is charging higher fees for publishers to participate in auction packages, curator deals and supply path optimization...
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Jul 26, 2024
If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros. Discovery announced that Jefferson's Bourbon has signed on as a title sponsor for Max's The Penguin for a slate of advertising products that includes co-marketing opportunities, custom creative content and a consumer activation at San Diego Comic-Con,...
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Jul 26, 2024
If you want to start an agency, now is the time. So many new creative, media, strategy and analytics shops are popping up everywhere. My co-founder and I could not be more proud to be part of the many who bring new business models and ways of working to fruition. I just officiated my co-founder's...
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Jul 25, 2024
The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV screens. Walmart Connect, Walmart's advertising arm, will begin selling in-store ads to brands that don't sell products on Walmart's shelves--known as non-endemic advertisers--like financial companies, auto brands and quick-service restaurants. The new offering was shared...
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Jul 25, 2024
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That's up from 31% who said the same just two years ago. Around three in four American women, for comparison, use skincare products. "Our research shows a growing market for male...
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Jul 25, 2024
Trash day isn't typically an occasion that conjures up nostalgic memories or inspires one to bust a move, but Glad's latest campaign paying homage to the girl groups of the 90s and Y2K era while celebrating the launch of its newest trash bag scent hopes to invoke those feelings and more with a little help...
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Jul 25, 2024
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis' ability to connect brands and consumers through targeted digital influencer campaigns, culling from Influential's network of over 3.5 million creators. Influential is the largest influencer marketing company in the world by revenue....
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Jul 25, 2024
Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It's a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America. Join us as we discuss marketing, innovation and creativity in the CPG industry, exploring the balance between performance marketing and building brand equity, leveraging...
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Jul 25, 2024
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech measurement company, I've spent years in the trenches of W3C meetings about the Privacy Sandbox, poring over documents and even submitting an API...
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Jul 25, 2024
The reviews for Marvel Studios' Deadpool & Wolverine are in, and they're nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as "manic meta mush," and TheWrap calls it an exercise in "corporate synergy." Meanwhile, Vulture damns it with this faint praise: "It's so determined...
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Jul 25, 2024
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends--complete with Kit Harington channeling his role as Jon Snow in the marketing campaign. This is the first time Harington has returned to the world of Game of Thrones since the series...
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Jul 25, 2024
Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. After raising $9 million in a Series A round of funding in January, the firm is announcing its first partnerships, with DoorDash and Best Buy. The two retailers will test Symbiosys' technology, which lets advertisers buy and target...
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Jul 25, 2024
Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery and rideshare apps. Created in-house, the 90-second film opens with Lou Reed's "Perfect Day" and scenes of people bummed...
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Jul 25, 2024
The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. 11, won't be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her...
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Jul 24, 2024
If Warner Bros. Discovery wants to keep broadcasting NBA games, it may need to go to a non-hardwood court to make it happen. Top line Just days after WBD insisted that it had exercised its "matching rights provision," allowing it to counter a competitor's offer and keep NBA broadcasts on its TNT network, the league...
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Jul 24, 2024
After President Joe Biden ended his 2024 presidential campaign, the Democratic Party has a new challenge: quickly reintroducing Vice President Kamala Harris as the next president. Since Biden dropped out of the race on July 21, a majority of Democratic delegates have endorsed Harris, making her the likely candidate to run against Republican former President...
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Jul 24, 2024
Rotten Tomatoes has the Tomatometer. Futurama invented the Cool-O-Meter. But only Storm King Comics can boast to being the home of the "Oh F**k! Meter," created by its married founders, master of horror John Carpenter and producer Sandy King. "When my managing editor and I are thinking about selecting a comic, I always give the...
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Jul 24, 2024
This chestnut thoroughbred struggles with speed and consistency, seems to have four left feet and may be past his prime. But he has a unique edge in a competitive world--namely two superstar owners and ... the gift of speech? The talking equine's name is Ricallen, a portmanteau of his passionate backers--Josh Allen, quarterback for the...
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Jul 24, 2024
The Sam's Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the point of purchase. Scan & Go is a feature in the Sam's Club app that lets shoppers scan items and pay for...
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Jul 24, 2024
For the first time, Olympics fans will experience an hour of the Opening Ceremony without commercials. Today, NBCUniversal announced that its live coverage of the Opening Ceremony for the Olympic Games Paris 2024, which kicks off Friday, July 26, on NBC and Peacock, will include an uninterrupted hour beginning at 1:30 p.m. ET. The commercial-free...
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Jul 24, 2024
Over the last three months, The New York Times has been using generative artificial intelligence (AI) to align a brand's campaign message with the most relevant articles and interested audiences, executives told ADWEEK. And it's seeing promising campaign results. The gen AI-powered ad tool, called BrandMatch, uses large language models (LLMs) to decode an advertiser's...
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Jul 24, 2024
Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath, it seemed like the sword of Damocles hanging over the ecosystem had been sheathed. Certainly, marketers no longer have to wring their hands over how their digital ads will perform without cookies to power targeting...
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Jul 23, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews DeLu Jackson, executive vice president and chief marketing officer at home security service ADT. Jackson discusses the evolution of marketing through technological advancements, the importance of listening to customers, and how ADT is innovating to meet changing consumer needs....
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Jul 23, 2024
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a memo shared publicly by Hodinkee chief executive Ben Clymer on Wednesday. Clymer stated that the company will stop adding pre-owned watches to Hodinkee or Crown, as well as new models to its watch business. However,...
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Jul 23, 2024
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are limiting their clients' exposure to streaming ads from Pluto TV, whose parent company Paramount has agreed to merge with media company Skydance. They are worried that Pluto TV is taking advantage of programmatic auctions to...
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Jul 23, 2024
When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's board. She planned to hold the role for three to five years and then move on. When she steps down from the role in May 2025, it will be after a far longer period than...
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Jul 23, 2024
After a stronger-than-expected second quarter, which saw net sales increase 3% to $12.4 billion, the Coca-Cola Company has raised its full-year outlook. "We are encouraged with our second quarter results, which delivered solid topline and operating income growth in an ever-changing landscape," James Quincey, CEO of the Coca-Cola Company, said in a statement. Coca-Cola's latest...
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Jul 23, 2024
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and founder of shopping rewards platform Ibotta. Leach shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition...
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Jul 23, 2024
BuzzFeed's recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service CookUnity. The deal means Tasty's audience can order prepared versions of recipes featured in its video content--which was co-created with CookUnity chefs--allowing viewers to skip the cooking step, testing out new flavors or cuisines before...
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Jul 23, 2024
Today, the travel media publisher Lost In acquired BuzzFeed's Bring Me!, a travel-focused franchise. This is the second step in Lost In's broader roll-up strategy. The financial details of the transaction were not disclosed, and the staff of Bring Me! were not included in the deal. The strategic acquisition provides Lost In, which was acquired...
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Jul 23, 2024
If anyone knows a thing or two about sweet dance moves, it's Jon Heder. And the star of beloved indie hit Napoleon Dynamite--whose awkwardly joyous freestyle routine became an iconic movie moment--has notes for some young proteges after watching them skip, hop and grapevine. "We need to crustify it," Heder says. Maybe no one understands...
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Jul 23, 2024
Best Buy refreshed its brand today, expanding the color palette and adding the tagline, "Imagine that." It also added a holographic spokesperson, Gram. The logo, updated in 2018, remains the same. The consumer electronics retailer aims to adapt to changing buying habits and lean into retail media's growth while presumably turning around 10 straight quarters...
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Jul 22, 2024
It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death as a sign that Y2K was finally happening in 2024. The incident unfolded when a faulty CrowdStrike update compromised 8.5...
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Jul 22, 2024
Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth roughly $76 billion over 11 years. Now, Warner Bros. Discovery is exercising its matching rights provision to match a...
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Jul 22, 2024
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said that given the amount of work it would take to move away from cookies, and the amount of impact it would...
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Jul 22, 2024
A month since Cannes, the buzz from ADWEEK House still has yet to dissipate. The rooftop programming--ADWEEK's Group Chats--included top talent like Paris Hilton, Kahlil Greene, Alexis Ohanian and many more. For those who missed the event, or want a refresher on some of the highlights, we've summarized some of the major moments in the...
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Jul 22, 2024
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You Know You Know, a less "seductive" but more discerning breed of labels slowly emerging to shake things up. Epitomized by brands like Costco's Kirkland,...
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Jul 22, 2024
Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that's increasingly made of superstars. The WNBA and ESPN have been looking forward to this All-Star Weekend since the broadcaster's NCAA women's March Madness coverage more than doubled its viewing audience this year from 2022 and ended with nearly...
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Jul 22, 2024
Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company's global agency model. FCB will now lead on global and priority brands, including Pringles, taking over from Grey. FCB will partner with The Martin Agency and MullenLowe across all Kellanova regions. In addition, Publicis and its...
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Jul 22, 2024
"Am I a bad person, tell me, am I?" actor Willem Dafoe, asks in the voiceover for Nike's latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha'Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. "I have no empathy, I don't respect you, I'm...
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Jul 22, 2024
With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to deliver during an event that attracts high brand interest due to its over 13 million spectators and 4 billion...
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Jul 19, 2024
NBCUniversal is once again the first major publisher to wrap upfront talks. Today, ADWEEK learned the company "drove modest growth across its portfolio," according to a source familiar with the matter. The growth was fueled by audiences, live programming and streaming. Additionally, the company had "record-breaking" upfront commitments in sports, Peacock and digital. The company...
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Jul 19, 2024
Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It's a pleasure to welcome Zach Kitschke, chief marketing officer at Canva and a firm believer in the power of visuals in today's digital marketing landscape. Join us as we discuss the growing importance of visuals in today's digital landscape. Kitschke...
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Jul 19, 2024
According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back. But her tweets during the pandemic about the new kids in the pantry aisle, such as non-alcoholic beverages,...
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Jul 18, 2024
Peter Naylor, Netflix's vp of ad sales, is leaving the company. Ahead of Netflix's second-quarter earnings call today, the news broke that Naylor is exiting Netflix, with a source familiar with the matter telling ADWEEK the leadership change comes as the company aligns its team structure with business priorities. Moving forward, Netflix will be hiring...
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Jul 18, 2024
Apple's Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In "The Underdogs: OOO (Out of Office)," created in-house, the crew is in Thailand, racing against the clock to launch a new product by the...
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Jul 18, 2024
The search for an official Olympics Search partner is over. What's happening: Today, Google, Team USA and NBCUniversal announced they're teaming up for NBCU's coverage of the 2024 Olympics. With the news, Google becomes the Official Search AI Partner of Team USA, marking the first time that the search giant has partnered with the United...
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Jul 18, 2024
With an agency background that spans some of the industry's most highly regarded creative shops like Goodby Silverstein & Partners and Arnold, Kristi Argyilan describes creative problem-solving as a skill she learned early on. Now, as senior vp of retail media at Albertsons Media Collective, Argyilan draws on her creative roots as well as her...
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Jul 18, 2024
Following a months-long investigation process, B Lab has stripped Havas London, Havas Lemz, Havas New York, and Havas Immerse of B Corp status because their sister agency Havas Media has a contract with oil giant Shell. Havas Media won Shell's media business in September, following a three-month review, and took over B2C strategic media buying...
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Jul 18, 2024
As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running "Shot on iPhone" campaign. "2036 Hopefuls," by agency TBWA\Media Arts Lab, spotlights aspiring athletes from around the world who are all under age 10. The...
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Jul 18, 2024
When eaten in moderation, ice cream can boost serotonin and energy levels while providing a decent dose of protein, hydration and calcium. Noticeably absent on the effects list is existential dread and abject terror, unless, of course, the dish served up included some classic advertising in the category from Halo Top and Little Baby's. The...
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Jul 18, 2024
Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter is just One Piece of the Crunchyroll success story. The anime-dedicated streaming service boasts over 14 million subscribers around the globe and is a must-have streamer among the young--and young at heart--audiences that congregate at...
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Jul 18, 2024
Ahead of the 2024 Summer Olympic Games in Paris, intimates and apparel brand Knix has offered to pay athletes to talk about their periods. Fronted by former Olympian Megan Rapinoe, who retired from professional soccer last year, the bold campaign calls attention to the fact that periods are a reality for almost all menstruating athletes,...
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Jul 18, 2024
Publicis Groupe continues to be bullish in 2024, raising its guidance for its yearly forecast. Unlike Omnicom, which maintained its guidance of 4% to 5% growth during its Q2 report earlier this week, Publicis Groupe is projecting 5% to 6% growth for 2024 after initially projecting 4% to 5%. The holding company revealed that its...
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Jul 17, 2024
It's about that time ... awards season, and the Emmys is serving a chaotic menu. Today, the Television Academy announced the 76th Primetime Emmy nominations with the help of Abbot Elementary's Sheryl Lee Ralph and Veep's Tony Hale, and the streamers, along with Emmy darling The Bear, dominated the news. Netflix led the way with...
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Jul 17, 2024
Deadpool's got back--and he's not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment's resident Merc with a Mouth for an all-new wireless controller pegged to the release of Deadpool and Wolverine on July 26. Modeled after Deadpool's unmistakable assets, the aptly named Cheeky Controller firmly establishes Ryan Reynolds' alter ego as...
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Jul 17, 2024
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with under 1000 employees being affected. Between the lines According to a source familiar with the matter, the cuts are in the U.S. only, impacting...
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Jul 17, 2024
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that...
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Jul 17, 2024
Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound and music to stand out both in traditional media and on audio-first platforms like TikTok, Spotify and other social media and streamers. However, knowing your...
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Jul 17, 2024
It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50 isn't about recognizing the CEO. Instead, it's about honoring the leaders who keep the operation running efficiently and profitably, and put innovation and team culture at...
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Jul 17, 2024
Brian Lesser will be the new global CEO of GroupM, WPP's media investment company. Lesser succeeds Christian Juhl, who is stepping down after five years in the role. Juhl is set to take a new position within WPP as president of corporate development. Lesser previously spent 10 years with WPP, including as CEO of GroupM...
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Jul 17, 2024
Paramount Advertising is launching Paramount Ads Manager to make premium video and television advertising accessible to small and midsized businesses, targeting advertisers that are new to television. With the new offering, SMBs will be able to easily create and launch ads in one business day, with campaign minimums as low as $500. In addition, Paramount...
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Jul 17, 2024
WPP landed top honors across Cannes, winning Creative Company of the Year, while Ogilvy won Network of the Year and client Coca-Cola snagged Creative Brand of the Year. Before learning of those distinctions, CEO Mark Read and global chief creative officer Rob Reilly sat down with ADWEEK to discuss several topics, including its creative offering...
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Jul 16, 2024
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22 billion portfolio of legacy brands including Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables,...
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Jul 16, 2024
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22 billion portfolio of legacy brands including Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables,...
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Jul 16, 2024
There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. Consumer backlash has curtailed many programs at companies ranging from Bud Light to Target and most recently Tractor Supply, while agencies and businesses alike have scaled back their internal DEI agendas. However,...
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Jul 16, 2024
Apple. Coca-Cola. Nike. McDonald's. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our minds, refrigerators, closets, desks, emails and TikToks. The need for comprehensive design thinking is undebatable in a world that has become increasingly global and digital....
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Jul 16, 2024
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it's a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more...
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Jul 16, 2024
Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as SZA, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. Governors Ball...
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Jul 16, 2024
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams in 14 leagues over five levels of play to just 120 teams--or four for each of 30 Major League Baseball (MLB) franchises--in 11...
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Jul 16, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos. Known...
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Jul 16, 2024
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S., and its transformative impact on women's health and...
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Jul 16, 2024
Digging deeper into gaming--and continuing to wrap its arms around chart-topping musicians--Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an Imagine Dragons soundtrack. The short film, from Paris-based creative agency Golgotha, uses the single "Wake Up" from the Grammy Award-winning band's new album for a fast-paced peek into...
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Jul 16, 2024
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both companies' commitment to creating multicultural content and reaching diverse audiences. The renewal comes after the success of the Hulu series Talking Sabor, created by Mecenas, Disney Advertising...
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Jul 16, 2024
While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. "Love and Hearts for Your Lady Parts" aims to relay health information through innuendo. It is the first work for the brand by Curiosity since becoming agency of record in April. Directed...
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Jul 16, 2024
ADWEEK's Audio Awards honor the best in podcast excellence, including host Julia Louis-Dreyfus, the Kelce brothers' sports smash hit New Heights (winning for the second year in a row) and the True Detective companion show. Podcasting's marketing investment has struggled to reflect its influence on culture: The IAB predicts podcasting will grow 12% to over...
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Jul 15, 2024
In April, whistleblower Sam Salehpour--a 17-year quality engineer for Boeing--took a seat before the Senate Committee on Homeland Security & Governmental Affairs. The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737...
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Jul 15, 2024
After releasing a Japanese manga adaptation earlier this year, Apple continues to take its long-running and celebrated "Shot on iPhone" campaign on a world tour with a surreal adventure set in Mexico. "Suerte!" ("luck" in English), by agency TBWA\Media Arts Lab Latam, follows Musica Mexicana singer/songwriter Ivan Cornejo as he travels from California to Mexico...
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Jul 15, 2024
Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and Caribbean Association Football coming together to compete. As the oldest still-running continental soccer competition that is watched across the globe, COPA America provides ample opportunities for brands to score with sports fans. So this year,...
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Jul 15, 2024
Every four years, CONMEBOL Copa America takes place, with national soccer teams from the Confederation of North, Central America and Caribbean Association Football coming together to compete. As the oldest still-running continental soccer competition that is watched across the globe, COPA America provides ample opportunities for brands to score with sports fans. So this year,...
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Jul 15, 2024
The plane lands in Paris, and you immediately point out the Eiffel Tower to your seatmates and anyone within earshot, after you've cheered the pilot's flawless touchdown. Dr. Rick is so disappointed in you. "No clapping," says the exasperated yet ever-patient character in a new Progressive Insurance ad. "It's the end of a flight, not...
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Jul 15, 2024
When a glamorous young woman named Xochitl Cleansington begins her day, all seems well in the family mansion. The first sign of trouble appears when her bottle of CeraVe cleanser is empty. She searches for a backup, but all she finds is a cabinet full of hand soap. Cue a dramatic scream and swelling soundtrack,...
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Jul 15, 2024
As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had). But marketers, agencies and publishers have grown increasingly suspicious of the traditional ad verification...
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Jul 15, 2024
Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the U.K. earlier this month, the Fox-owned ad-supported streamer is now rolling out its "Watch What You Actually Want to Watch" campaign, focusing on British viewers. Nicole Parlapiano, Tubi's chief marketing officer, told ADWEEK that the...
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Jul 15, 2024
Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the U.K. earlier this month, the Fox-owned ad-supported streamer is now rolling out its "Watch What You Actually Want to Watch" campaign that focuses on British viewers. Nicole Parlapiano, Tubi's CMO, told ADWEEK that the concept...
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Jul 15, 2024
Futbol in the U.S. is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. This surge in futbol's popularity has left fans, particularly those...
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Jul 13, 2024
Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out. Conmebol's first Copa America in the United States since 2016 has been a massive success for TelevisaUnivision, whose live sports coverage currently accounts for...
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Jul 12, 2024
A manicured, seaside compound called the Bellissimo Country Club is a haven for the sporty and stylish jet set, where golfers arrive at the first tee via helicopter, swimmers never get pruny or sunburned, and no one is afraid to eat carbs. The aspirational (and fictional) backdrop is at the heart of Fila's new global...
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Jul 12, 2024
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean have united as the Iced Boys for their first duet, "Iced Like My Coffee." Referencing the...
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Jul 12, 2024
The media company Bustle Digital Group laid off nine staff--including the editors in chief of Romper and The Zoe Report--and consolidated its parenting and lifestyle publishers into centralized units on Monday, according to five people familiar with the matter and a memo obtained by ADWEEK. BDG founder and chief executive Bryan Goldberg confirmed the news....
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Jul 12, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl Gresham and CRO David Kim. They explore the innovative strategies behind rebranding Total by Verizon to Total Wireless, fostering strong connections with diverse communities and maintaining a competitive edge. Verizon Value is renowned for its...
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