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Nov 14, 2019
John Carmack, chief technology officer of Facebook's Oculus virtual reality unit, is stepping back into a consulting role. Carmack said in a Facebook post, "I will still have a voice in the development work, but it will only be consuming a modest slice of my time." He added that the plans to focus on artificial...
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Nov 14, 2019
Smartphones mean we usually can't go an hour, let alone a day, without receiving or responding to texts, notifications and DMs. Verizon-owned carrier Visible has taken these rituals and other familiar aspects of smartphones and turned them into a playful installation called Phonetopia. The pop-up consists of interactive--and, of course, Instagrammable--vignettes inspired by the basics...
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Nov 14, 2019
Where, how and what we buy is constantly changing. A scenario where we turn to Amazon's Alexa to order "a dress that Emma Hill wore on her Instagram post from Wednesday" may now be less far-fetched than buying that same dress directly on Instagram from Emma Hill herself. Powered by the Instagram Checkout feature, social...
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Nov 14, 2019
Twitter's Topics feature is now available for Android and the web, after debuting on iOS earlier this week. Topics: now available for both Android and web. -- Twitter (@Twitter) November 13, 2019 The social network began testing Topics in August, enabling a small subset of Android users to follow sports topics When the feature was...
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Nov 14, 2019
The stories began popping up around the end of August: a mysterious illness attacking people's lungs. The devices have existed in some form since the early 2000s, with brands like NJOY leading the way. Initially ushered in as an adult-focused alternative to traditional smoking, they quickly achieved broad distribution. As they became more popular, companies...
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Nov 14, 2019
It's no coincidence that Disney 's premiere date, Nov. 12, came just 10 days before the theatrical release of Frozen 2 (the sequel to the 2013 animated phenomenon), less than three weeks before Black Friday, and less than six weeks before the release of the ninth and final installment in the original Star Wars saga, The...
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Nov 14, 2019
For its annual holiday ad, retailer Dick's Sporting Goods lets viewers discover what happens behind the scenes in a Dick's store after hours, when a wide range of merchandise--everything from golf, baseball, basketball, soccer and ping pong equipment--frolic all night with a newly arrived Nike Air Max 270 React. The Toy Story-esque spot ends the...
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Nov 14, 2019
For its annual holiday ad, retailer Dick's Sporting Goods lets viewers discover the secret goings-on in a Dick's store after hours, when a wide range of merchandise--everything from golf, baseball, basketball, soccer and ping pong equipment to a newly arrived Nike Air Max 270 React--frolic all night. The Toy Story-esque spot ends the following morning...
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Nov 14, 2019
Busch will toast the Nascar driver it sponsors, Kevin Harvick, and his fans with a Twitter promotion as he tries to bring home the championship trophy at the 2019 Ford EcoBoost 400 Sunday from Homestead-Miami Speedway. If Harvick takes or holds the lead at any point during Sunday's race, fans who include the #Busch4Harvick hashtag...
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Nov 14, 2019
It's been over five years since the Senate Intelligence Committee released its investigation into the CIA's detention and interrogation program after 9/11. The story, which took over newspapers' front pages and websites' homepages, didn't stay in the news cycle very long, according to Daniel J. Jones, the former U.S. Senate staffer who led the investigation....
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Nov 14, 2019
Christmas can get anyone excited, which is normally a good thing. But for Excitable Edgar, it can sometimes pose a problem, given that his excitement can set fire to just about anything in sight. Edgar is the newest holiday ad star for U.K. retailer John Lewis, which this year created a cobranded spot with its...
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Nov 14, 2019
Throughout 2019, Amazon has made concerted efforts to acknowledge the contributions of its third-party sellers, who CEO Jeff Bezos noted are "kicking [Amazon's] first-party butt" in his 2018 shareholder letter. Earlier this month, Amazon announced a new program to help small- and medium-sized businesses (SMBs) build their brands and grow online sales though seminars, webinars...
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Nov 14, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Qualtrics Dream Team Fulfilled Popeyes Chicken Sandwich Needs,...
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Nov 14, 2019
For a 106-year-old brand, The Clorox Company is taking an unconventional approach to the direct-to-consumer model. Instead of embarking on an acquisition spree, like Unilever did when it acquired Dollar Shave Club for $1 billion, or building a team entirely in-house, Clorox poached former Boxed marketing chief Jackson Jeyanayagam in January to write the playbook...
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Nov 14, 2019
PALM SPRINGS, Calif.--Which of the following statements is true? 1. Walking around in Skechers Shape-Ups will blast fat and lift your glutes. 2. Gargling with Listerine is just as effective as flossing your teeth. 3. Driving a Volkswagen diesel in the past decade meant you were complying with the Clean Air Act in an emissions-friendly...
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Nov 13, 2019
Twitter added a new tool to its publisher insight portion of Media Studio, conversation insights. Product manager Ellen Havlicek said in a blog post that conversation insights enables publishers to see tweets they may have missed via the social network's content listening tools, which go beyond mentions and hashtags. Tweets that are surfaced are displayed...
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Nov 13, 2019
Facebook is adding a touch of machine learning to help brands more accurately personalize dynamic ads. The social network's new dynamic formats and ad creative solution delivers a personalized version of an ad to everyone who sees it, based on formats they have proven more likely to respond to, such as collection and carousel. Facebook...
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Nov 13, 2019
Lufthansa Group has selected GroupM's Mindshare as its global media agency of record, following a review. As a result of the appointment, Mindshare expands its relationship with the airline company to include Austrian Airlines, effective as of the start of 2020, in addition to the Lufthansa and Swiss brands it previously handled. Mindshare has handled...
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Nov 13, 2019
Wondering how to find a Burger King that isn't there? That's not an existential question, though it is admittedly an odd one posed by the burger chain's new outdoor campaign from agency Buzzman. A series of new out-of-home ads for Burger King France seem, at first glance, to offer directions to the nearest location. That's...
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Nov 13, 2019
Facebook released the fourth edition of its Community Standards Enforcement Report Wednesday, covering the second and third quarters of 2019. CEO Mark Zuckerberg said during a press call discussing the report, "While we err on the side of free expression, we do have community standards defining what is acceptable on our platform and what isn't....
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Nov 13, 2019
PALM SPRINGS, Calif. - Qualtrics, the Provo, UT-based experience management company, has taken the trade show game to a whole new level. Qualtrics, which is now a part of SAP, assembles what it calls the Dream Team at conferences across the country, including their own. Here's how it works: you're at an event and you're...
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Nov 13, 2019
Nike will no longer sell any of its products on Amazon, becoming the latest brand to forgo access to the platform projected to control 40% of the U.S. ecommerce market by the end of 2019. "As part of Nike's focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to...
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Nov 13, 2019
A day after the premiere of Disney , the subscription streaming service from Disney already has more than 10 million accounts signed up, the company announced Wednesday. All of the sign-ups logged by Disney have access to a seven-day free trial of Disney , with some of these accounts taking advantage of even more substantial free offerings....
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Nov 13, 2019
A certain chicken sandwich touched off the Great Twitter War of 2019 over the summer. Pair that energy with the criticism that some influencers can garner by posting sponsored content--or sponcon--to their social feeds, and it's not difficult to understand why brands would want those negative reactions or spam comments removed from their paid advertisements....
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Nov 13, 2019
CKE Restaurant Holdings has returned to former creative partner 72andSunny as creative agency of record for its Carl's Jr. and Hardee's brands. The appointment follows Chad Crawford joining the company as chief brand officer following eight years at Popeyes, as well as an unofficial creative review limited to former creative agency partners. As creative agency...
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Nov 13, 2019
Ros? is the drink of choice for stars of Bravo series including the Real Housewives and Vanderpump Rules, so Pepsi has decided to treat fans of the shows to its own take on the pink wine. Attendees of BravoCon, the NBCUniversal-owned network's first fan convention taking place Nov. 15-17 in New York, can sip Pepsi...
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Nov 13, 2019
With artificial intelligence and automation set to replace a growing number of human jobs, even late-night TV personalities may not be safe. But if the absurd meanderings of talk-show bot Merrill Grambell are any indication, Jimmy Fallon can probably rest easy. The automated persona is the freewheeling host of the recurring comedy series Deep Learning...
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Nov 13, 2019
If I could use one word to describe the current meatless market, it would be froth. Impossible and Beyond Meat brands are trending at fast-food restaurants nationwide, with meat-centric chains like Burger King launching a plant-based Impossible Whopper. Some herald this as a paradigm-shifting moment, the end of meat even. And while I do believe...
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Nov 13, 2019
Sainsbury's opened its doors on London's Drury Lane in 1869, marking a humble beginning for what has grown into Britain's second-largest grocery chain. To play off that history as with a healthy dose of magical realism as the brand turns 150, its 2019 Christmas ad from Wieden Kennedy London tells a Dickensian story based...
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Nov 13, 2019
Every day, there's a new story about plastic packaging finding its way into our oceans or our landfills. Single-use plastics are a huge problem for the recycling industry, obviously, but it may surprise you to discover that this crisis is also largely about branding. That's because most plastic is generated by consumer packaging, and packaging...
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Nov 13, 2019
Facebook recently added the ability for users to customize which shortcuts appear in the navigation bar when using the Facebook mobile application. Specifically, users can choose to hide specific shortcuts, or prevent certain shortcuts from appearing in the first place. Our guide will show you how this works. Note: These screenshots were captured in the...
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Nov 13, 2019
LinkedIn took the wraps off several new features and updates for its Sales Navigator, highlighted by Data Validation, which enhances integrations with customer relationship management platforms. LinkedIn Sales Solutions vice president of product management Doug Camplejohn pointed out in a blog post that one out of every five decision-makers changes jobs every year, leading to...
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Nov 13, 2019
A global integration between neighborhood social network Nextdoor and search monitoring platform Yext will provide a boost to Nextdoor business pages. Businesses can now use Yext to add facts about them to their Nextdoor business pages. On the consumer side, people will be able to find information such as location, contact information and hours of...
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Nov 13, 2019
PALM SPRINGS, Calif.--National Public Radio exists to entertain its listeners, but also to dive deeper into the news of the day, creating an informed public and showcasing its uncompromising journalists. So what happens when NPR itself becomes a headline, with a high-level executive accused of sexual harassment and misconduct? The answer, from NPR's chief marketing...
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Nov 13, 2019
Kellyn Smith Kenny is comfortable with disruption. It's that disruption, she told us when we chatted at Brandweek in Palm Springs, Calif., that inspires marketers to "innovate in service of the customer." So what's top of mind for the global CMO of Hilton? All the ways in which its brands can build an emotional bond...
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Nov 13, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Disney Establishes Itself as an Essential Streaming Platform Even...
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Nov 13, 2019
TikTok recently began running ad campaigns across Google targeting people curious about Facebook's advertising and influencer business. Using the mar-tech intelligence tool Similarweb, Adweek found five separate campaigns running across the search engine targeting users searching terms like "Facebook ad network" or "Facebook influencer ads." When looking up those terms, marketers interested in Facebook's platform...
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Nov 13, 2019
Linear audiences have been shrinking for years, and now TV advertising dollars could be falling too. U.S. TV ad spending is projected to drop almost 3% this year to $70.3 billion, and may never return to its $72.4 billion high in 2018, according to a new eMarketer forecast. While U.S. TV ad spend--including broadcast and...
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Nov 13, 2019
Gucci is backing its Gift Giving campaign with Snapchat's first-ever luxury fashion portal lens. The lens will transport Snapchatters to a virtual psychedelic tropical island, where holographic elements in fluorescent colors will highlight the Gift Giving campaign and Gucci's handbags and accessories. Gucci/Snapchat Gucci/Snapchat Gucci/Snapchat The luxury brand's application will also feature the experience in...
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Nov 13, 2019
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense, because digital accounts for 40% of the company's ad spend. Sebastien Szczepaniak, Nestl?'s global...
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Nov 12, 2019
Facebook's oversight of cryptocurrency ads was not enough to satisfy a court in the Netherlands. Dutch court Rechtbank Amsterdam issued a ruling this week saying that the social network can be required to use filter technologies to identify and take down ads linked to cryptocurrency scams, which featured the images of celebrities including media personality...
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Nov 12, 2019
While it can be a bit unnerving for pedestrians when a car whooshes by with little more noise than a passing breeze, the relative silence of electric cars is one of their best attributes. We've become so accustomed to the raucous clatter, sputter and grinding of combustion engines, we hardly even notice the sounds until...
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Nov 12, 2019
Facebook's political and issue ad policies and ad transparency tools were extended to Taiwan prior to that country's presidential election, which will be held Jan. 11, 2020. Public policy director Katie Harbath said in a blog post that anyone seeking to run ads about social issues, elections or politics in Taiwan must first confirm their...
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Nov 12, 2019
A Virginia congresswoman running for reelection told her story by going back to when she took her first oath of office--at age 17 in the United States Naval Academy. The spot, from U.S. Rep. Elaine Luria, D-Va., contrasted her commitment to service with a strong message in favor of impeachment proceedings against President Donald Trump,...
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Nov 12, 2019
Following Marriott, Hilton, and the InterContinental Hotels Group (IHG) lead, Hyatt has officially joined its corporate peers in kicking single-use plastic toiletries to the curb. The hospitality brand announced Tuesday morning that it would be transitioning from "small bottles of shower gel, shampoo, conditioner and lotion," to "large-format" containers in the brand's 896 hotels and...
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Nov 12, 2019
A bug in Facebook's flagship iOS application caused the app's camera to activate after users tapped on photos while browsing News Feed. Dimitar Mihov (Mix) of The Next Web and Alfred Ng of CNET shared several tweets from Facebook users (embedded below) regarding the issue. Facebook vice president of integrity Guy Rosen took to Twitter...
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Nov 12, 2019
State Farm has chosen The Marketing Arm to lead its creative account, while also retaining DDB Chicago, the agency that created its "Like a Good Neighbor" tagline. The insurance giant is sending lead creative duties to Omnicom's The Marketing Arm as it heads into 2020, following an extensive review focused on finding a refreshed campaign...
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Nov 12, 2019
Despite priding itself on being a challenger brand, JetBlue Airways has joined most other major U.S. airlines in offering a Basic Economy fare. Announced last year but officially launched today, the airline's Basic Blue category is aimed at budget-conscious travelers who are willing to make a few compromises--though not as many as on some other...
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Nov 12, 2019
Facebook CEO Mark Zuckerberg revealed long-term plans in January to unify the messaging infrastructure behind Facebook, Messenger, Instagram and WhatsApp, and the social network took the first step toward that goal Tuesday with its introduction of Facebook Pay. Vice president of Marketplace and commerce Deborah Liu said in a Newsroom post that Facebook Pay provides...
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Nov 12, 2019
Holiday campaigns often show parents doing whatever it takes to give their kids a perfect Christmas. Just look at this year's Macy's ad, in which parents feed into their daughter's dreams of becoming Santa Claus by transforming their pickup truck into a sleigh-esque vehicle so she can deliver gifts around the neighborhood. Or this ad...
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Nov 12, 2019
Last spring, Disney claimed an early victory over Apple in the looming streaming wars by unveiling its upcoming Disney OTT service at an event that succeeded in all the ways that Apple's own presentation for Apple TV had failed just weeks earlier. Seven months later, Disney has one-upped its rival again by rolling out Disney ...
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Nov 12, 2019
Instagram began testing TikTok clone feature Reels with iOS and Android users in Brazil, calling the feature Cenas in that country. Developer and blogger Jane Manchun Wong uncovered earlier testing of the feature, originally known as Clips, in September, saying in a blog post at the time that the feature for the Facebook-owned photo- and...
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Nov 12, 2019
Kimberly-Clark has sent selected Droga5 as its lead creative agency, with further support from Accenture Interactive, for its baby and childcare business. Accenture Interactive acquired Droga5 back in April, including buying out media holding company Endeavor's 49% stake in the agency. An Accenture representative said in a statement that the companies are "excited" to begin...
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Nov 12, 2019
Walmart has partnered with Apple to add voice-enabled grocery shopping through Siri. The Siri shortcut for online grocery enables shoppers to ask Apple's voice assistant to add items directly to their Walmart grocery carts after they've paired their accounts, the retailer announced in a blog post. Shoppers can build virtual baskets by saying "Add to...
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Nov 12, 2019
Facebook added a new option that allows users to stop notification dots from appearing on the shortcuts in their navigation bars when using its flagship mobile application. Our guide will show you how this works. Note: These screenshots were captured in the Facebook app on iOS. Step 1: Tap the three horizontal lines in the...
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Nov 12, 2019
In October, Paris 2024 unveiled the branding for its Olympic and Paralympic Games. The logo paid homage to Marianne, France's national symbol, and used some visual trickery to vacillate between a flame and feminine features. Adweek asked designers to weigh in with their thoughts, and sentiment was largely negative. But designing a logo for a...
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Nov 12, 2019
Disney , the highly anticipated ad-free streaming service from Disney, has finally arrived--but many users were unable to access it on Tuesday morning as it rolled out. Customers, who had signed up for a free trial or paid for subscriptions, reported being unable to access the service, which includes original programming like new Star Wars series...
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Nov 12, 2019
The idea of using trade-ins to drive sales may conjure images of the automotive industry. But this marketing strategy is now being embraced by another less obvious category: food products. From pizza to sausage to even a donut brand has begun offering trade-in programs. And it's easy to see why when the benefits of this...
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Nov 12, 2019
Sometimes, screaming is necessary after a bad day--and Angry Birds is encouraging you to let it out. The mobile game and film franchise is celebrating its 10th anniversary this year, and to drive buzz Angry Birds developer Rovio Entertainment partnered with agency Droga5 to launch "Bring the Anger," an integrated marketing campaign that shows how...
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Nov 12, 2019
Google unveiled a series of ad options to help local stores of all sizes take advantage of the holiday shopping season and beyond. Director of product management for local ads Cedric Dupont said in a blog post that search interest in local shops reached a record high in 2018, and Google is seeing 350 times...
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Nov 12, 2019
When I joined the cannabis industry, I was most excited to join a company that understands the science behind the plant and values transparency to a degree that I have yet to experience after working at large corporations in Silicon Valley. Working in cannabis is amazing. I haven't found the rampant sexism I'm used to...
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Nov 12, 2019
It's hard to tally all the ways technology has made life significantly easier. A virtual headset can drop users on faraway continents; a few snaps of a picturesque meal can make you feel like you're sitting at the very same dinner table; and social media has virtually replaced the need for most in-person interactions if...
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Nov 12, 2019
It's hard to tally all the ways technology has made life significantly easier. A virtual headset can drop users in faraway continents, a few snaps of a picturesque meal can make you feel like you're sitting at the very same dinner table, and Twitter has virtually replaced the need for most in-person interactions if you're...
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Nov 12, 2019
It's hard to tally all the ways technology has made life significantly easier. A virtual headset can drop users on faraway continents; a few snaps of a picturesque meal can make you feel like you're sitting at the very same dinner table; and social media has virtually replaced the need for most in-person interactions if...
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Nov 12, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Things to Know About Disney as the Streaming...
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Nov 12, 2019
Amazon is many things--including a search engine. And when it comes to product queries, consumers flock to it. Research from Amazon optimization platform Feedvisor shows 66% of consumers typically start their searches on Amazon when they're looking to buy a product or researching what to buy. Yet, while the art and science of search engine...
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Nov 12, 2019
The year's most anticipated streaming service has finally arrived: Disney premieres in the U.S., Canada and the Netherlands today, marking a new era for an entertainment giant whose business has long centered on theatrical releases and linear television distribution. The service, which Disney is positioning as the cornerstone of its growing portfolio of streaming brands--CEO...
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Nov 11, 2019
Facebook is rolling out a way for users of its flagship iOS and Android applications to customize the shortcuts in their navigation bars. People will have the option of hiding shortcuts to features they don't access often, such as video destination Facebook Watch, ecommerce hub Facebook Marketplace, recent addition Facebook Dating, groups, events, profile, friend...
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Nov 11, 2019
The Topics feature Twitter began testing in August is now available worldwide on iOS, with Android and the web set to follow Wednesday. Hot takes? Always. Hot topics? Brand new. Now you can follow specific topics to discover the Tweets you care about. pic.twitter.com/3tVBRFuTYd -- Twitter (@Twitter) November 11, 2019 The social network revealed a...
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Nov 11, 2019
Why just watch the trailer for an upcoming animated feature film when you can take a selfie with the star? Warner Bros. Pictures is promoting Scoob!--which is set to hit theaters May 15, 2020--with the first-ever movie trailer on YouTube to embed augmented reality. Fans viewing the trailer via the latest version of the YouTube...
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Nov 11, 2019
Following a Brandweek panel last week, ABC Entertainment president Karey Burke told Adweek that she was ready to move her network away from reporting live-plus-same-day ratings. Today, she made it official: ABC will no longer report that metric, except for live programming. "This move aligns us with how we evaluate the comprehensive performance of our...
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Nov 11, 2019
Global creative agency Sid Lee has hired Cam Levin to serve in the new role of U.S. chief creative officer. Levin will oversee the agency's New York, Seattle and Los Angeles offices. He previously served as chief creative officer at Digital Kitchen, a self-described creative experience company that is part of Kyu, a 5-year-old collective...
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Nov 11, 2019
It's that time of year again to break out the Christmas sweaters--or, as they're known across the pond, jumpers. ODD London launched a holiday campaign for U.K. retailer Marks & Spencer with an enthusiastic ad honoring everyone's favorite fuzzy festive garment. In the spot, an office is thoroughly overcome by the holiday spirit as jumper-clad...
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Nov 11, 2019
A lot has changed since the early '90s, a time when dial-up internet still dominated and the word "iPhone" was still years away from entering the cultural lexicon. Yet some of the decade's staples have managed to endure--just look at Friends and its Gen Z fanbase. In the spirit of celebrating the ability to stand...
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Nov 11, 2019
Twitter said last month that it would release a draft of its potential rules on deepfakes, and it did so Monday. The social network said in a series of tweets in October that its new policy will address content that has been "significantly altered or created in a way that changes the original meaning/purpose, or...
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Nov 11, 2019
Oh, the holidays. So uncomfortable. It's the uncle who wants to talk about politics. The relative who never left your hometown wondering why you moved to the other end of the country. Gifts that incorporate too much teal, unless the recipients are Jacksonville Jaguars fans. Each of us has stories about awkward holiday moments, and...
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Nov 11, 2019
PALM SPRINGS, Calif. - "Negativity and toxicity are way too prevalent in gaming," said Chris Bruzzo, CMO of Electronic Arts. For its part, EA banned 50,000 user accounts that had hate speech in their titles last month. The company has also recently created a healthy communities summit to help combat negativity in gaming. More than...
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Nov 11, 2019
An advertising agency veteran who has worked for such high-profile agencies as Leo Burnett, Lufthansa marketing vice president Alexander Schlaubitz says the sheer complexity of the airline business makes it a unique marketing challenge. But, he says, working with the right partners can make all the difference. At Adweek's annual Brandweek summit, executive editor Stephanie...
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Nov 11, 2019
Vox Media is entering the OTT world with food-themed content produced by Eater. The publisher is repurposing programming for a new OTT channel under its restaurants and culinary vertical Eater, which is available to download beginning today on Roku. The channel is free and went live under a partnership with Hilton Hotels & Resorts, which...
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Nov 11, 2019
The first two applications from the Facebook NPE Team have been spotted in the wild, but neither is available in the U.S. The social network formed its NPE Team--the NPE stands for New Product Experimentation--in July, with the aim of creating new consumer-focused apps and features, saying at the time that the purpose behind the...
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Nov 11, 2019
Amazon is planning to open its first grocery store in 2020, according to a spokesperson with the retail giant. The concept, opening in the Woodland Hills neighborhood of Los Angeles, will be distinct from the upscale Whole Foods Market chain Amazon acquired in 2017 and will not be an outpost of the cashierless Amazon Go....
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Nov 11, 2019
Employees across the video, editorial, design, social and photo departments at Hearst Magazines' 24 brands announced on Monday that they are moving to unionize with the Writers Guild of America East (WGAE). Gathering under the name Hearst Magazines Media Union, staff said they would work with management to advocate for better wages, establish editorial standards...
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Nov 11, 2019
Facebook will hide posts related to the upcoming elections in the U.K. that have been rated as illegal, false or partly false by its third-party fact-checkers behind a grey screen. Product manager, misinformation Antonia Woodford detailed the new feature in a Newsroom post that also featured details on steps the social network has already put...
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Nov 11, 2019
When his last gig ended, Musa Tariq took six months off in Central Michigan to contemplate the next step in his career--but it would take a cross-country trip before he found his answer. At the 2019 Brandweek summit, Tariq, head of marketing for Airbnb Experiences, was joined onstage by Adweek's chief community officer Nadine Dietz...
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Nov 11, 2019
This year, I was lucky enough to present a talk at the fall 3% Conference on "Why the Future Is Female and Why Men Need to Get Over It." The talk is based on my own experience of what's happened at Goodby Silverstein & Partners and the critical role that women have played in our...
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Nov 11, 2019
YouTube last week refreshed the look of its homepage for desktop and its applications for Android and iOS tablets. Senior product manager Essam El-Dardiry detailed all of the changes in a blog post. The redesigned homepage includes longer video titles and larger, richer thumbnails, as well as higher-resolution video previews. Some content shelves have been...
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Nov 11, 2019
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of a newfound profit imperative. The optimistic period...
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Nov 11, 2019
It was another record-breaking day for retail as Chinese ecommerce platform Alibaba rang up 268.4 billion yuan ($38.4 billion) during Singles Day 2019. This was the 11th so-called 11.11 Global Shopping Festival, and consumers once again demonstrated that the 24-hour sale, which started out as a means to sell coats in 2009, is an ecommerce...
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Nov 11, 2019
Everyone loves a good snack now and then, but a new survey by Mondel?z International proves that snacking is a lot more important to our culture than we might think. The 2019 State of Snacking report analyzing global consumer snacking trends and found that 6 in 10 adults "can't imagine their life without snacks." That...
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Nov 11, 2019
It's 1998, and I'm playing a 16-bar melody over and over on my trusty Cabart oboe. It's a humid day in Central Ohio, and I'm sweating as I hit record yet again. We have to submit a tape for section leader auditions, and after over 50 takes, stopping to listen for inconsistencies, I finally get...
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Nov 11, 2019
Did you know that you can browse as an "anonymous" user in the Reddit mobile application? This allows you to browse content as though you're logged out. While you're anonymous, you won't be able to vote or comment on content, or create posts. Our guide will show you how to switch to "anonymous" mode in...
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Nov 11, 2019
With the CBS-Viacom merger expected to close in early December, the combined company has set its content and executive teams, consolidating network leadership among a few execs including Chris McCarthy and David Nevins. McCarthy--currently president of MTV, VH1, CMT and Logo--has been named president of entertainment and youth brands at ViacomCBS' domestic media networks, and...
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Nov 11, 2019
At the first Brandweek in 2018 there was a lot of talk about DTC and data. This year it was about brand purpose and authenticity. On this episode of Yeah, That's Probably an Ad several Adweek staffers recap the 3-day conference held in Palm Springs last week. Adweek's executive editor Stephanie Paterik, tech and brands...
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Nov 11, 2019
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Ikea's First UK Holiday Ad Is a Hilarious Rap...
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Nov 11, 2019
PALM SPRINGS, Calif.--According to the Centers for Disease Control and Prevention, influenza caused more than 20 million hospitalizations in 2018. And with peak flu season approaching again, The Weather Company has expanded its use of big data to serve up localized flu risk predictions. At Adweek's annual Brandweek summit, Randi Stipes, CMO of the IBM-owned...
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Nov 11, 2019
PALM SPRINGS, Calif.--After years of conversation around big data, digital transformation and AI, brand marketers are going back to the basics and creating purpose for brands that goes beyond traditional advertising. At the second annual Brandweek event, themes related to teamwork, brand purpose, social relevance and working with celebrities dominated the conversation among brand marketers,...
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Nov 09, 2019
Denny's, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ audiences. The cultural relevance of these analyzed ads, which were released over the past couple of years, were measured utilizing the ad metric CIIM (Cultural Insights Impact Measure), developed by The Association...
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Nov 08, 2019
Publicis Groupe has been named as global agency and marketing transformation partner for Nivea. To service the account, Publicis has created a bespoke agency, One Touch, that crosses over into 40 markets with major hubs in New York, S?o Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow and Hamburg, Germany. Publicis will begin work on...
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Nov 08, 2019
In a recent decision, the NCAA's top governing board voted unanimously to allow college athletes to receive compensation for the use of their name, image and likeness. Each of the NCAA's divisions must still create their own rules and details on the specifics. Like many people, I saw the headlines in almost every major outlet...
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Nov 08, 2019
Reebok is unifying its brand under the iconic Vector logo and "drop-R" wordmark, dumping its red Delta logo from most products in the process. While that Vector logo may look similar to the original, this updated version is a thinner, more modern version. "Under a unified banner, all of our products and experiences will tell...
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