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AdWeek News
Dec 18, 2017

Hulu Users Watched Daddy's Home 12 Million Times in 2017, and Other Fun Facts From Its Year In Review
Hulu, which launched a live TV service in addition to its catalog of offerings this year, has released some new data about what its users tuned into this year. The streaming service didn't disclose how many people subscribe, but let's get into some of the interesting statistics Hulu has revealed: Like the infographic states, people...

AdWeek News
Dec 18, 2017

NBC Will Finally Stream Sunday Night Football Games to Mobile Devices Starting Next Season
Just one week after Verizon struck a new five-year deal with the NFL under which the wireless provider lost its smartphone exclusivity for the first time since 2010, one NFL broadcaster has already stepped in to snap up mobile rights for itself. Today, NBCUniversal announced it has acquired the rights to stream its Sunday Night...

AdWeek News
Dec 18, 2017

Instagram: Here's How to Share a Story From Your Archive
Instagram recently added Stories to its Archive feature, allowing users to save their Stories posts within the application even after they've expired from public view. While users can add these posts to Highlights on their profiles, they can also share individual Stories posts from their Archives at a later time. Our guide shows how this...

AdWeek News
Dec 18, 2017

ESPN president John Skipper Resigns to Address Substance Addiction Issues
ESPN president and Disney Media Networks co-chairman John Skipper has resigned from his role, citing substance addiction issues. George Bodenheimer, ESPN's president from 1998 to 2011 and its executive chairman until May 2014, is taking over at acting chairman of ESPN for the next 90 days as Walt Disney Company chairman and CEO Bob Iger...

AdWeek News
Dec 18, 2017

TruTV Goes All-In on Reduced Ad Loads, Will Transition Entire Schedule by 2021
After becoming the first network to cut its ad load on new programming by almost 50 percent, truTV is going all-in on smaller, less cluttered ad pods and will transition its entire schedule to the format in the next three years. By January 2021, truTV's entire total-day programming will air in the limited commercial interruption...

AdWeek News
Dec 18, 2017

Spotify Fact-Checked 2017's Hit Songs, Looking for Fake News
Spotify is all about crunching data for ads lately. For a recent paid post in The New York Times, it went beyond listener data--and used other research to 'fact check,' in a fun way, the biggest hit songs of 2017, to see how much fake news was in them. The tongue-in-cheek post, created in partnership...

AdWeek News
Dec 18, 2017

Publicis New York Welcomes New Global Creative Director
Publicis New York has hired Paul Renner as executive vice president, global creative director. Paul Renner In the new role, Renner will focus on the agency's Citi account and report directly to Publicis New York CCO Andy Bird. 'Paul is a terrific talent and proven creative leader. We're building an exciting team here in New...

AdWeek News
Dec 18, 2017

Seventeen in 2017: How a 73-Year-Old Publication Keeps Up With Gen Z, Politics and News Feeds
Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door, but meeting them where they are. 'We've been...

AdWeek News
Dec 18, 2017

How the Facebook Sharing Habits of Democrats in Congress Changed After Trump Won
The election of President Donald Trump spurred Democrats in Congress to share more stories from national news outlets on Facebook, and to do so with more anger. That was one of the major findings of Sharing the News in a Polarized Congress, a report released Monday by Pew Research Center. After Republican candidate Trump took...

AdWeek News
Dec 18, 2017

Twitter Is Finally Cracking Down on Users Who Promote Violence Online or Offline
In an attempt to further clean up its reputation, Twitter says it's begun enforcing its latest rules that focus on reducing hate and abuse both on and off the social network. The company has begun rolling out the features it announced this fall aimed at increasing user safety on the platform. In a blog post...

AdWeek News
Dec 18, 2017

Snapchat's Context Cards Are Here: What You Need to Know
In case you missed it, Snapchat's Context Cards just launched us into the age of spontaneous search. Search as we've known it for the past couple of decades has been all about premeditation. If you're hungry, you Google the local pizza place. Admittedly, there's some spontaneity to that kind of search, too. If you read...

AdWeek News
Dec 18, 2017

Ikea Is Stepping Into Virtual Reality by Creating a Game for New Store Openings
Having already entered augmented reality, Ikea is now exploring a way for shoppers to learn more about its products in virtual reality. Working with the recently merged MEC-Maxus agency Wavemaker, Ikea worked with incorporated a virtual reality experience for one of its store openings in a Dallas suburb, immersing visitors in an Ikea world where...

AdWeek News
Dec 18, 2017

These Clever Reversible Print Ads Show There's a Way Out of Addiction
A striking new print campaign from Germany seeks to battle addiction this holiday season with fresh spin on a familiar trick--reversible copywriting. Each of three short poems--one for alcohol, one for pills, and one for gambling--spirals into total despair when read from top to bottom. But read backwards, from bottom to top, they offer a...

AdWeek News
Dec 17, 2017

A Miniature KFC Opened in Portland, Serving Tiny $5 Fill Up Boxes
KFC was thinking small on Saturday, opening a miniature KFC for one day only in Portland, Ore., and actually serving $5 Fill Up Boxes (that probably wouldn't fill you up, but were free of charge), at one-twelfth their normal size. The chain also released the video below, showing how to make tiny fried chicken--similar to...

AdWeek News
Dec 15, 2017

ABC Owned Station Group Updates Its Local News App With a Bold Redesign
It's been a busy week for the Walt Disney Company, which announced Thursday it's acquiring 21st Century Fox for $52.4 billion. While the deal doesn't include the Fox Station Group, that didn't stop Disney's ABC Owned Television Stations Group from making news of its own. The group is updating its local news app, which will...

AdWeek News
Dec 15, 2017

The Crown's Ratings Don't Measure Up to Stranger Things, but the Audience Is a Valuable One
Slightly more than a month after publishing its first ratings report on the Netflix original series Stranger Things, Nielsen is providing early audience insights for Season 2 of another of the streaming services's original series, The Crown. And while total audience figures might not look spectacular, brands are now aware, thanks to Nielsen's SVOD data,...

AdWeek News
Dec 15, 2017

Disney Brings the World of Star Wars: The Last Jedi to Facebook Instant Games
Disney launched Star Wars: The Last Jedi--Porg Invasion on Instant Games, Facebook's HTML5 cross-platform gaming platform that allows users to play asynchronous multiplayer games in Messenger and News Feed. Inspired by the latest film in the Star Wars franchise, the arcade game challenges players to help BB-8 and Chewbacca defend the Millennium Falcon from an...

AdWeek News
Dec 15, 2017

Here's Why HQ Trivia, the App That Could Replace Game Shows, Is So Popular
HQ Trivia launched just a few short months ago, but it's already gained a daily audience of at least 600,000 viewers. The app airs a live trivia contest twice a day with 12 questions in each round and awards anywhere from $1,000 to $10,000 to be distributed equally among however many people get all 12...

AdWeek News
Dec 15, 2017

How Interscope Teased Eminem's New Album With Fake Pharma Ads That Were Almost Too Good
If you come down with a bad case of Atrox Rithimus, you don't need a doctor. This particular affliction isn't deadly, though it could send club patrons screaming for the exit. Atrox Rithimus, Latin for 'bitter rhyme,' is, in fact, a made-up malady. It was injected into the mass-media corpus through a website, videos, billboards...

AdWeek News
Dec 15, 2017

8 Digital Marketing Stats That Grabbed Our Attention This Week
It's been another busy week in digital marketing. Here's a look at some of the most intriguing numbers from our coverage, in case you missed any of it. 1. Snap to it On Thursday, Snapchat opened up its fun augmented reality lenses to the masses, allowing developers, creators and brands to make their own 3D...

AdWeek News
Dec 15, 2017

This Irresistibly Catchy Holiday Tune From Indie Agency Klick Helps Children in Need
It's not easy getting a holiday song to go viral (not everyone can hit a high note like a young Mariah Carey). But this agency is taking a stab at it--and for a good cause to boot. Last week, Indie creative and technology agency Klick Health released a memorable holiday song entitled 'You Make Winter...

AdWeek News
Dec 15, 2017

The BBC Is Using Facial Coding Technology to Monitor the Effectiveness of Branded Content
It's not easy to prove the effectiveness of a branded content campaign, but the BBC feels it has come up with a solid solution for its valued brand partners. The iconic global media company's BBC StoryWorks team is demonstrating a new way of measuring how engaged an audience is with branded and sponsored content on...

AdWeek News
Dec 15, 2017

What Disney's Acquisition of 21st Century Fox Could Mean for Streaming Services
Yesterday's bombshell announcement that Disney will be be acquiring 21st Century Fox's U.S. and global entertainment assets sent shock waves through the entertainment industry. The deal is an all-stock transaction that allows Disney to obtain Twentieth Century Fox movie and TV studios; the company's cable entertainment networks; including FX and National Geographic; international assets like...

AdWeek News
Dec 15, 2017

4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018
Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. Digital entertainment media publishers and other news organizations turning to the same platforms as each other; it's difficult to differentiate and therefore stand-out. Throughout the year, TV networks and digital publishers faced hardships based on revenue misses and...

AdWeek News
Dec 15, 2017

Take a Look Inside Hershey's Epic New Times Square Store
When you step inside the new and improved Hershey's store (three times the size of the original) located in the heart of New York's Times Square, the scent of delicious warm chocolate hits you, full-force. It's not just because Hershey's Chocolate World is stacked with chocolate products either. The team worked with scent experts to...

AdWeek News
Dec 15, 2017

The Samsung Gear VR Isn't Just for 360-Degree Videos Anymore
Samsung Gear VR users no long need to exit their virtual reality havens in order to watch non-360 videos. Facebook announced a major update to its Facebook 360 App for Gear VR that will enable users to watch all videos from Facebook, including shows on Facebook Watch. The update appears to benefit all sides: Facebook...

AdWeek News
Dec 15, 2017

Facebook's Latest Video Changes Favor Longer Shows and Larger Pages
Facebook Thursday announced a change to its News Feed ranking that will benefit pages that post videos with strong repeat viewership, as well as some new ways for larger publishers to monetize their videos. In a blog post, product management director Maria Angelidou-Smith and product manager Abhishek Bapna explained that the social network's News Feed...

AdWeek News
Dec 15, 2017

Tumblr Now Lets You Filter Posts From Your Dashboard Based on Tags
Tumblr launched what it called one of its 'most requested features,' giving users the ability to filter posts from their dashboard if they contain tags of their choosing. This gives people on Tumblr the ability to avoid seeing posts on topics that do not interest them, or that they are trying to avoid for other...

AdWeek News
Dec 15, 2017

Toys R Us Revisits Its Glory Days, Using '70s and '80s Ad Footage in New Holiday Spot
Toys R Us surely longs for the 1980s, back when it dominated the holiday toy market--years before Walmart and Amazon arrived and stole its lunch. Creatively, too, Toys R Us also sees some value in harking back to its glory days, as BBDO Atlanta just released a new 30-second holiday spot that is almost two-thirds...

AdWeek News
Dec 15, 2017

Why Brands Lost Their Fear of Controversy and Got Political in 2017
It's a longstanding truism of American business that companies don't like to generate controversy--and there are few quicker ways to do that than taking a stance on a political issue. The reticence is understandable. What company wants to jeopardize its stock price with bad PR? Or get hit with a boycott? And what brand wants...

AdWeek News
Dec 15, 2017

Taco Bell's Hilarious, Over-the-Top Nod to the Illuminati Isn't Your Average Value Menu Campaign
If you buy something from Taco Bell's dollar menu, then you're part of the Belluminati, a 'not-so-secret secret society,' according to CMO Marisa Thalberg. Two new 30-second spots from Deutsch nod to the Illuminati--a secret famed secret society with a storied history that we won't get into here--with Taco Bell's spin on it to elevate...

AdWeek News
Dec 15, 2017

10 Things We Learned About Wendy's Twitter From Its Reddit AMA
Social media marketing nerds got an early Christmas present Thursday, as Wendy's Twitter account sat down for a Reddit 'Ask Me Anything' Q&A. The specific marketing execs who took part in the Q&A weren't identified--Wendy's answered questions using the wendys_irl Reddit handle--but likely included Meredith Ulmer, the senior social media specialist who leads the fast-food...

AdWeek News
Dec 15, 2017

Ogilvy & Mather Names New Chief Ethics Officer
After nearly a year, Ogilvy & Mather now has a full-time chief ethics officer. 'In the spirit of our people-first agenda, I am delighted to appoint my partner of nearly 10 years, Donna Pedro, as our new chief ethics officer for The Ogilvy Group Worldwide,' worldwide chairman and CEO John Seifert said in a statement....

AdWeek News
Dec 15, 2017

How to Turn Your Next Influencer Brief Into a Powerful Weapon for Persuasion
Most influencer marketing briefs go a little something like this: 'Dear blogger XYZ: We're excited to partner with you on our product launch! Here are some benefits to highlight and ideas on how to style your product shots. Can't wait to see what you come up with!' There's a gaping hole in this strategy. If...

AdWeek News
Dec 14, 2017

The FCC Is Ending Net Neutrality Laws, Presenting New Concerns for Brands and Tech Companies
Navigating the internet is about to get a lot thornier for tech companies and marketers. On Thursday, the Federal Communications Commission (FCC) voted to break apart net neutrality laws, which were enacted in 2015 under the Obama administration and require internet service providers to treat web traffic equally. Without net neutrality, service providers like Verizon,...

AdWeek News
Dec 14, 2017

Blue Bunny Names FCB Chicago as Its Creative Agency of Record After a Review
Ice cream-maker Blue Bunny has chosen FCB Chicago as its creative agency of record after a three-month competitive review. The Wells Enterprises brand handed its creative duties to FCB Chicago because of its 'clear read on today's consumer' and its 'authentic insight,' according to a statement from the Interpublic Group agency. Five other agencies were...

AdWeek News
Dec 14, 2017

Facebook Watch Is Getting an Exclusive WWE Show
World Wrestling Entertainment climbed into the Facebook Watch ring with an exclusive weekly series for the social network's original video platform. WWE has more than 825 million followers worldwide across its social properties, including nearly 500 million likes on its Facebook pages, with more than 38.6 million alone on the main WWE page. WWE Mixed...

AdWeek News
Dec 14, 2017

Watch on Facebook Is Getting an Exclusive WWE Show
Worldwide Wrestling Entertainment climbed into the Watch on Facebook ring with an exclusive weekly series for the social network's original video platform. WWE has more than 825 million followers worldwide across its social properties, including nearly 500 million likes on its Facebook pages, with more than 38.6 million alone on the main WWE page. WWE...

AdWeek News
Dec 14, 2017

George P. Johnson Internal Email Announces Sudden Departure of President Denise Wong
In an internal memo sent to employees, project agency George P. Johnson (GPJ) announced the unexpected departure of president Denise Wong, several sources informed Adweek. Through a representative, GPJ CEO Chris Meyer confirmed the news in an email to Adweek, saying Wong was leaving 'for another opportunity.' The representative declined to say what that opportunity...

AdWeek News
Dec 14, 2017

Nike, Google and BBH Just Made the World's Coolest Basketball Courts
Nike, Google and BBH Singapore have partnered for a remarkable online/offline project called Nike Hyper Court, which brings digital content to beautifully painted physical basketball courts, beginning in the Philippines. There are five Hyper Courts so far, spread across five Barangays (districts) of Manila. Each has been painted--with portraits of NBA stars LeBron James, Kobe...

AdWeek News
Dec 14, 2017

Facebook Pages Can Now Add Click-to-WhatsApp Buttons to Their Boosted Organic Posts
The monetization of WhatsApp by parent company Facebook took another step forward: Advertisers on Facebook can now include a button on their Facebook boosted organic posts that enables users to contact them via the messaging application. Facebook introduced click-to-Messenger Facebook ads in November 2016 as part of its launch of version 1.3 of its Messenger...

AdWeek News
Dec 14, 2017

Publicis Groupe Is Moving All Agencies Into Shared Offices in Its Major U.S. Cities
As part of its ongoing attempt to streamline operations around the world, Publicis Groupe announced this week that each of its agencies will combine offices in six major U.S. cities: New York, Boston, Chicago, Detroit, Atlanta and San Francisco. This means that, moving forward, every Publicis-owned company in those locations will be housed a single...

AdWeek News
Dec 14, 2017

Publicis Groupe Will Move All Agencies Into Shared Offices in Each Major U.S. City
As part of its ongoing attempt to streamline operations around the world, Publicis Groupe announced this week that each of its agencies will combine offices in six major U.S. cities: New York, Boston, Chicago, Detroit, Atlanta and San Francisco. This means that, moving forward, every Publicis-owned company in those locations will be housed a single...

AdWeek News
Dec 14, 2017

Comical Ad Takes Aim at All the Thinly Veiled Metaphors in E.D. Advertising
In the world of Big Pharma advertising, there's a subgenre for erectile dysfunction meds that makes it abundantly clear, from the first moment, what kind of drug the commercial is hawking--because of all the thinly veiled visual metaphors. A men's health service called Roman decided to have some fun with all the clich?s in the...

AdWeek News
Dec 14, 2017

Hyundai Returns for Super Bowl LII, Its 10th Appearance in 11 Years
Hyundai will return for Super Bowl LII, marking the brand's third consecutive Super Bowl appearance and 10th in the past 11 years. Hyundai's agency of record, Innocean, will be responsible for creating the ad. An NFL sponsor, Hyundai will feature in-game advertising at Super Bowl LII and experiential activations in Minnesota, including the interactive Super...

AdWeek News
Dec 14, 2017

Delta and Virgin Tell a Peculiar Christmas Story About a Dead Yak, Socrates and Karate
You know the fun uncle or auntie? The one Mom or Dad vaguely hate, but children love the most--especially when they're too young to understand how utterly irresponsible their parents think this human being is? 'The Prodigal Brother,' released by Delta Air Lines and Virgin Atlantic, is about that guy. Created by Figliulo&Partners, and marking...

AdWeek News
Dec 14, 2017

13 Brilliant Outdoor Ads That Stopped People in Their Tracks in 2017
We're always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify's playful data-driven billboards to Netflix's site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium. In no particular order, some of our favorite OOH ads of the year: Spotify The streaming music...

AdWeek News
Dec 14, 2017

$4 Billion U.S. Army Review Has Been ‘Compromised,' Sources Claim
The competitive review for the U.S. Army's lucrative advertising contract has been irreparably compromised, according to an email written by concerned employees within the Department of Defense. Adweek has acquired a copy of the message, which the workers sent anonymously to WPP and Omnicom executives last week. Those holding companies are currently competing against incumbent...

AdWeek News
Dec 14, 2017

Buyers Say Disney's Fox Deal Will Accelerate Audience Targeting
It will take months for the ripple effects of Walt Disney Company's just-announced $52.4 billion acquisition of 21st Century Fox to fully play out. But in their early reactions to the deal, buyers are intrigued by Disney's markedly improved portfolio, and are optimistic the merger could accelerate some of the audience targeting innovations the industry...

AdWeek News
Dec 14, 2017

King Launched a Gamified Facebook Lens Based on Candy Crush Saga
Mobile and social game developer King partnered with Facebook to launch an interactive augmented reality Facebook lens based on popular match-three game Candy Crush Saga. Accessible via Facebook's in-application Camera, the 'gamified' lens offers multiple rounds of increasingly difficult timed gameplay, with each challenging users to catch candies of the same color in their mouths...

AdWeek News
Dec 14, 2017

King Launched an Immersive Facebook Camera Effect Based on Candy Crush Saga
Mobile and social game developer King partnered with Facebook to launch an interactive augmented reality Facebook camera effect based on popular match-three game Candy Crush Saga. Accessible via Facebook's in-application Camera, the immersive lens offers multiple rounds of increasingly difficult timed gameplay, with each challenging users to catch candies of the same color in their...

AdWeek News
Dec 14, 2017

Refinery29 Cuts 34 Staffers In ‘Belt Tightening'
In another round of disappointing news from digital media publishers, women's destination Refinery29 has announced it will lay off 34 staffers in what it calls a belt tightening. That's about 7.5 percent of Refinery29's 450-person workforce. Going forward the company will devote resources toward programs the company believes will show the most growth. This includes...

AdWeek News
Dec 14, 2017

Snapchat Is Opening the Floodgates for Augmented Reality Lenses
Want your own version of Snapchat's viral dancing hotdog filter? Now you can make it. Dubbed Lens Studio, Snap is launching a self-serve platform that will open up its augmented reality tools to creators, developers and seven marketing partners--Fishermen Labs, Haus, Avatar Labs, North Kingdom, Trigger Global, MediaMonks and VidMob--to make AR ads for brands...

AdWeek News
Dec 14, 2017

Anomaly Goes to Hell This Holiday With Diabolical ‘Dear Satan' Film Narrated by Patrick Stewart
Satan--the original Heat Miser!--reduces Santa Claus to a pile of ash, but ultimately saves Christmas, sort of, in this fiendishly farcical animated holiday film from Anomaly London. The heavenly voiced Patrick Stewart narrates 'Dear Satan,' portraying various characters with impressive wit and charm. Dude's on fire throughout, basically. 'We do a festive project every year,'...

AdWeek News
Dec 14, 2017

Slam Dunk Your Facebook Strategy by Learning From NBA Teams
Facebook is just like Marmite: Either you love it or you hate it. But one thing is clear: If you want to be successful, no matter what domain you're active in, you've got to at least be present on the platform. And that's the reason why Facebook is on everyone's minds and in conversations and...

AdWeek News
Dec 14, 2017

The 5 Best TV Performances of 2017
We've spent all week looking back on television's highs and lows in 2017: the 10 best shows, the 10 best new TV shows and the 10 most disappointing shows. For the week's final entry, it's time to spotlight the year's five most spectacular performances. These unforgettable turns--one of which was egregiously overlooked by Emmy voters--include...

AdWeek News
Dec 14, 2017

This Old House Is Getting Younger Thanks to a New Millennial-Focused Site
This Old House is about to undergo a digital renovation aimed at the most coveted demographic of all: millennials. The iconic home makeover show, which is finishing its latest project in Newton, Mass., this week, will launch House One, first on social media and, in February, with a standalone site. The building blocks of House...

AdWeek News
Dec 14, 2017

Disney Will Acquire 21st Century Fox For $52.4 Billion
A deal that would have been unimaginable just a couple months ago has now been finalized: Walt Disney Company announced that it will acquire 21st Century Fox, including Twentieth Century Fox movie and TV studios, most of its cable networks, international assets like Star and Sky and its stake in Hulu for $52.4 billion. The...

AdWeek News
Dec 14, 2017

Disney Will Acquire 21st Century Fox For $54.2 Billion
A deal that would have been unimaginable just a couple months ago has now been finalized: Walt Disney Company announced that it will acquire 21st Century Fox, including Twentieth Century Fox movie and TV studios, most of its cable networks, international assets like Star and Sky and its stake in Hulu for $52.4 billion. The...

AdWeek News
Dec 13, 2017

Why T-Mobile Just Bought a Digital Streaming Service
T-Mobile is acquiring cable killer Layer3 TV, a three-year-old streaming TV service that offers every major broadcast and cable channel in HD, to select U.S. markets. 'People love their TV, but they hate their TV providers,' boasted T-Mobile president and CEO John Legere while announcing the deal. 'And worse, they have no real choice but...

AdWeek News
Dec 13, 2017

Google's Moving Year in Search Video Shows How We Got Through the Hell of 2017
If you were confused by the levity of YouTube's Year in Review video Google's Year in Search will serve as a nice counterpoint. The search giant's recap of 2017 includes footage of wildfires, hurricanes, gun violence, threats of nuclear war, protests and so much more--pretty much 2017 in a nutshell. Yet, Google managed to make...

AdWeek News
Dec 13, 2017

5 Ways to Maximize Your Video Strategy on Facebook
As video increasingly becomes the medium of choice for consuming content, many advertisers have embraced this shift. Yet adoption has been shockingly slow. As technology, particularly mobile, continues to evolve, so has the way advertisers must think about video. In discussing video strategy and asset development with our clients, the most common roadblocks stem from...

AdWeek News
Dec 13, 2017

How Disney Managed the Tricky Marketing of Star Wars: The Last Jedi
There's been a lot of Star Wars recently. When The Last Jedi hits theaters on Friday, it will be the third Star Wars movie in as many years, twice the rate of theatrical output as either of the previous trilogies. Even accounting for how Rogue One: A Star Wars Story wasn't a 'Saga' entry (meaning...

AdWeek News
Dec 13, 2017

Young & Rubicam Parts With 2 Senior Strategy Leaders
Young & Rubicam is saying goodbye to two senior strategy leaders. Y&R global strategy officer Sandy Thompson and North America chief strategy officer Dick de Lange are both leaving the agency. 'After six years, Sandy Thompson has decided to start a new chapter as a consultant and is leaving Y&R at the end of the...

AdWeek News
Dec 13, 2017

Dick's Sporting Goods Funds a Youth Immigrant Soccer Team in This Emotional Holiday Spot
In an emotional holiday ad, Dick's Sporting Goods demonstrates the power of giving--something made particularly pertinent this holiday season as people across the U.S. recover from natural disasters including hurricanes that devastated Southern states this summer and wildfires that continue to rage in California. In the five-minute documentary-style spot titled 'reVision FC: A Holiday Assist,'...

AdWeek News
Dec 13, 2017

Winning With Content: Staying Competitive With Amazon This Holiday Season
As retailers gear up for the most important months of the year, there are a variety of factors kept top-of-mind throughout the planning and optimization stages of holiday strategy. Arguably more than ever, this year has seen significant hurdles to growth in the retail ecosystem, including mass retail store closings, more demanding and sophisticated consumer...

AdWeek News
Dec 13, 2017

Twitter Tries Comedy in Two New Ads That Really Get Back to Basics
Twitter has enlisted a British comedian for a pair of new commercials, running digitally, that get back to basics by explaining the most fundamental things about the platform--how to sign up, and how to explore it once you do. The campaign, which follows the 'What is Twitter?' effort last year, and 'Why Twitter?' earlier this...

AdWeek News
Dec 13, 2017

Messaging App Line Now Gives You 24 Hours to Unsend Messages
Messaging application Line now allows users to unsend messages that they've sent within the past 24 hours. Users running the latest version of the Line app can now unsend a message by tapping and holding on it, then tapping 'Unsend' on the menu that appears. This will remove the message from view for both the...

AdWeek News
Dec 13, 2017

40% of Millennial Women Say Instagram Is the Best Way for Brands to Reach Them, Per Bustle
Still not sure how to reach that coveted millennial demographic through your brand's messaging? Millennial-focused publisher Bustle conducted some research to help brands understand those consumers a bit more. The survey polled 1,000 women in the Bustle Hive-a community of over 5,000 Bustle, Romper and Elite Daily readers between the ages of 18 and 25...

AdWeek News
Dec 13, 2017

Print Isn't Dead! These 7 Great Ads Showed the Medium at Its Best in 2017
In the age of AI, VR, long-form film and mobile wizardry, print advertising doesn't get much respect anymore. Still, it remains a medium like no other--one that most purely distills the expression of an idea down to the writing and art direction, and one whose seeming limitations can make breakthrough executions feel that much more...

AdWeek News
Dec 13, 2017

There Have Been 17 Billion Video Chats on Messenger in 2017
Video chats doubled, emoji and GIF usage soared, conversations skyrocketed on holidays and group chats became mainstream. That basically sums up the 2017 year in review for Facebook Messenger, and the application's product management director, Sean Kelly, went into detail on each of those developments in a Newsroom post Wednesday. There have been some 17...

AdWeek News
Dec 13, 2017

Fox Unwraps Ad Innovations and Teams With Old Navy for A Christmas Story Live!
NBC's annual December live musical has become a holiday season TV tradition, but for the first time in five years, the network is on the sidelines this month after postponing Bye Bye Birdie Live! due to scheduling difficulties with star Jennifer Lopez. But audiences will still be able to get their live holiday musical fix...

AdWeek News
Dec 13, 2017

Facebook Users Wanted to Be More Comfortable in Their Own Skin in November
Collagen induction therapy was one of Facebook IQ's Topics to Watch in November. Conversation about collagen induction therapy and related terms--acne, aesthetics, Botulinum toxin, chemical peel, collagen, dermabrasion, laser, makeup, permanent makeup, skin--leapt by 4 times compared with November 2016 and by 1.4 times versus October, with the discussion dominated by women, particularly those between...

AdWeek News
Dec 13, 2017

This Brand's Clever Silent Autoplay Facebook Ads Look Like Little 1920s Silent Films
A cheeky campaign for a newfangled home-security company is capitalizing on Facebook's silent autoplay video ads--by creating ads in the style of obsolete 1920s-era silent films to eviscerate older competitors. Wireless alarm company SimpliSafe and Boston agency Sleek Machine are out with three new short clips to run on the social network. They feature a...

AdWeek News
Dec 13, 2017

This Tongue-in-Cheek Campaign Fixes Big Tobacco's ‘Corrective Statements'
According to several industry experts, big tobacco companies designed their court-mandated 'corrective statements'--ads explaining the real dangers of smoking--to go unnoticed. That's exactly why one Minnesota nonprofit set out to 'correct' them. Minnesotans for a Smoke-Free Generation (MSFG) launched a detailed campaign yesterday--complete with videos for social and a full website, bigtobaccolied.com--to 'rectify the omissions'...

AdWeek News
Dec 13, 2017

Here's Every Award Adweek Has Given Out in 2017
What a year it's been! Adweek has been handing out awards to power players in media, tech and marketing for over 30 years, and 2017 was no exception. Winners this year ranged from HBO star Issa Rae to GE's Linda Boff to Amazon bigwig Jeff Bezos. Without further ado, here's every award we handed out...

AdWeek News
Dec 13, 2017

Which Subjects Are on the Verge of Going Mainstream in 2018?
The Annual Topics and Trends Report by Facebook IQ was released Wednesday, and here are some of the subjects that are 'on the cusp of going mainstream,' according to research from Facebook IQ and third parties: Artificial intelligence: Conversation on Facebook about AI has grown by 4.55 times since 2016, while deep learning has seen...

AdWeek News
Dec 13, 2017

This Harrowing PSA Tells the Same Story Twice About a Teenager's Very Bad Day
The teenager in McCann Health's intense new PSA supporting the Center for Adolescent Research & Education is having a shockingly bad day. Left at home to his own devices, things quickly go downhill. We watch with increasing concern as he grows disoriented and stumbles around the house, vomits, struggles for breath, crashes through a glass...

AdWeek News
Dec 13, 2017

Captain Morgan Is Selling a Leg Lamp That's a Little Different Than A Christmas Story's
Looking for the most exclusive and absurd gift this holiday season? Let us introduce you to Captain Morgan's 'Leg Up Lamp.' Clocking in at 40 pounds and standing 4-foot-6, the lamp features two legs crafted into the shape of the iconic Captain Morgan pose. Creepy or funny? You decide! The rum brand is hoping people...

AdWeek News
Dec 13, 2017

How Businesses Should Approach Social Media During Times of Disaster
In the past few months, we have witnessed a series of devastating tragedies unfold in the U.S. From Hurricane Harvey in Texas to Hurricane Irma in south Florida to Hurricane Maria in Puerto Rico to the mass shooting in Las Vegas, it's been one disaster after another. And in the wake of a tragedy, people...

AdWeek News
Dec 13, 2017

Why These Executives Are Betting Big on Machine Learning in 2018
As marketing and branding executives plan for the new year, the digitally transformative adoption of machine learning will most certainly be essential. Adweek talked with executives from the worlds of finance, media and technology for their take on 2018 and beyond. We hear from Frank Cooper III, CMO of Blackrock; Barbara Basney, VP Global Brand,...

AdWeek News
Dec 13, 2017

The 10 Most Disappointing Shows of 2017
This week we've honored the best TV shows of the year, as well as the top 10 new series, but now it's time to shift gears in a more cringeworthy direction and spotlight the year's most disappointing shows. To be clear, 'most disappointing' is not the same as 'worst.' When you can see a clunker...

AdWeek News
Dec 13, 2017

Condé Nast Announces 2 Semi-Exclusive Products for Advertising Partners Interested in Video
In the spirit of the season, Cond? Nast is unwrapping two new programs for its advertising partners. The first incorporates a TV-style approach for buying ads against videos Cond? Nast produces. Instead of continually selling ads throughout the year, the publisher is introducing Cond? Nast Prime, an upfront buying opportunity. The company also is rolling...

AdWeek News
Dec 13, 2017

HP Created 2 Delightful Holiday Films, Reminding the World to Come Together
When the world feels like it continues to break apart, day by day, some brands find spreading positive messages of unity and family can brighten the mood. This holiday season, HP has released two equally touching films created to celebrate what brings people together-not what tears them apart. 'We want HP to be a brand...

AdWeek News
Dec 13, 2017

Brace Yourselves: The Tweetstorms Are Coming
Twitter had been fiddling with ways to allow users to send strings of connected tweets, and now the new feature is official. Senior product manager Sasank Reddy announced in a blog post that tweetstorms are in the forecast for iOS, Android and Twitter's mobile site 'in the coming weeks,' adding that the social network refers...

AdWeek News
Dec 12, 2017

A Self-Service Insights Tool Is Coming to Pinterest in Early 2018
Pinterest announced Tuesday that it is making a self-service insights tool available to businesses on the social network in early 2018. The tool--which is currently being tested by 'a select group' of brands--is powered by Pinterest's Taste Graph, and it will show brands their audiences' top categories and interests, down to specific interests such as...

AdWeek News
Dec 12, 2017

Longtime Fast Company Editor Bob Safian Leaves Position for New Opportunities
Bob Safian announced to his staff at Fast Company this afternoon that he would be leaving his 12-year tenure as editor near the end of January. 'Fast Company is a franchise all about change, and I have reached a point where it's become clear that it's time for me to make a change, too,' Safian...

AdWeek News
Dec 12, 2017

Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology
San Francisco is home to some of the world's biggest tech names--Twitter, Salesforce and Uber to name a few--but it's also headquarters for Sephora, a location that has seemingly served the brand well in adopting technology, ecommerce and digital advertising to compete with Amazon. At the same time that brick-and-mortar shopping for all retailers is...

AdWeek News
Dec 12, 2017

Instagram Users Can Now Follow Hashtags The Same Way They Follow Accounts
Follow that hashtag! Instagram users can now do just that. The Facebook-owned photo- and video-sharing network announced in a blog post that hashtags can now be followed much in the same way people currently follow other accounts. Users can search for topics that interest them or tap hashtags that are already included in posts to...

AdWeek News
Dec 12, 2017

Instagram Users Can Now Follow Hashtags They Same Way They Follow Accounts
Follow that hashtag! Instagram users can now do just that. The Facebook-owned photo- and video-sharing network announced in a blog post that hashtags can now be followed much in the same way people currently follow other accounts. Users can search for topics that interest them or tap hashtags that are already included in posts to...

AdWeek News
Dec 12, 2017

This Agency Just Made a Beer Specifically to Drink in the Shower
The shower beer is such an underrated beer. And yet, it flies under the radar. But no more! Swedish ad agency Snask has developed a new beer specifically designed to drink in the shower. It's called Shower Beer, natch, and it was made by Pangpang Brewery, which is an existing Snask client. Here's some background...

AdWeek News
Dec 12, 2017

Pinterest Shared Its Predictions for 2018's Top Trends
Pinterest unveiled the 2018 version of its The 100 list of 100 trend predictions for the upcoming year. The complete board is available here, and Pinterest shared some insights on each section in a blog post: Food and drink: This marks one of the social network's largest categories, with more than 19 billion ideas, and...

AdWeek News
Dec 12, 2017

In the Wake of a Sexual Harassment Scandal, The Martin Agency Names New CEO
The Martin Agency announced the appointment of a new CEO today, less than two weeks after the departure of former chief creative officer Joe Alexander amid a wave of sexual harassment allegations. Kristen Cavallo, a longtime industry veteran who spent more than 12 years with the agency before leaving for fellow Interpublic Group shop MullenLowe,...

AdWeek News
Dec 12, 2017

Why Bursting-Briefs Brand 2(X)ist Is Actually Toning Down the Beefcake
When it comes to showing beefy guys in ads, few segments have pushed the envelope as consistently as underwear brands. Given the nature of the product itself, of course, showing muscled flesh pretty much goes with the territory. Even so, the annals of advertising burst at the waistband with imagery that ranges from the merely...

AdWeek News
Dec 12, 2017

Lessons Learned From the 5 Biggest Brand Fails of 2017: Uber, Pepsi, Dove and More
Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world? Well, here we are, at the end of 2017, with some of the most bizarre, off-putting, brand-tarnishing work of the year. Below, we've collected some...

AdWeek News
Dec 12, 2017

Hyundai's Innocean to Acquire Independent Agency David & Goliath
Innocean Worldwide, the Hyundai Motor Company's global advertising division, will soon announce a deal to acquire American independent creative agency David & Goliath, according to multiple parties who have spoken to Adweek on background. Sources say the South Korean auto giant seeks to expand its international advertising business by buying the El Segundo, Cal. agency,...

AdWeek News
Dec 12, 2017

Instagram: Here's How to Edit a Story Highlight
Instagram recently added Stories to its Archive feature, allowing users to save their Stories posts within the application after they've expired from public view and to share these posts in Highlights on their profiles. Our guide will show you how to add or remove content to/from a Highlight once it's been created. Note: These screenshots...

AdWeek News
Dec 12, 2017

Grey London Made an Album of Feminist Christmas Carols, Rewritten to Stick It to the Man
It's been a banner year for women, in great part because of a system that drove its boot so deep into our necks that we all lost our epic sense of composure. In record numbers, we marched. We ran for office. We called bullshit on sexual harassment (and are still calling bullshit). And those who...

AdWeek News
Dec 12, 2017

Facebook Is Changing the Way It Records Ad Revenue Overseas
Facebook announced a change in the way it reports advertising revenue for taxation purposes in foreign countries. Chief financial officer Dave Wehner announced in a Newsroom post that ad revenue in countries where Facebook already has offices that support sales to local advertisers will be recorded in those countries, rather than in Dublin, where the...

AdWeek News
Dec 12, 2017

Kids Dreamed Up a Dozen Stunts That WestJet Then Livestreamed for Its Christmas Campaign
This time of year, airports are magical winter wonderlands where holiday wishes come true. Right?! WestJet certainly went all out to make it so, turning to Canadian youngsters for yuletide notions that helped inform its 2017 holiday campaign. The Canadian carrier's previous memorable year-end spots have included placing special presents on a baggage carousel; completing...

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