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AdWeek News
Jun 18, 2018

Goodbye, Tronc, We Hardly Knew You
The media rebrand that everyone loved to hate is reportedly going through another name change. Tronc, the parent company of the Chicago Tribune, New York Daily News, South Florida Sun Sentinel and other newspapers is changing its name back Tribune Publishing, the name it had since 2013 when the 166-year-old company split its broadcast and...

AdWeek News
Jun 18, 2018

T-Mobile Partners With WPP's Essence and Takes Some Media Planning and Buying Duties In-House
T-Mobile said in an internal email acquired by Adweek today that it is taking "some key responsibilities" related to its media strategy, search and analytics in-house and has formed a new partnership with WPP's Essence to help. In the email to staff, Nick Drake, the telecom giant's executive vice president of marketing and experiences, said...

AdWeek News
Jun 18, 2018

What We Learned at Adweek's Cannes Kick-Off Party
CANNES, France--Before marketers, brands, agencies and platforms got down to business at Cannes, Adweek convened some of the best minds in the industry up on the rooftop of the JW Marriott for a kick-off soir?e. In addition to cocktails and canap?s, our panel talked about the challenges facing today's marketers. In the video above, we...

AdWeek News
Jun 18, 2018

This 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on Organ Donation
CANNES, France--Coraz?n, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first winners at the Cannes Lions, taking Grand Prix honors in the Health & Wellness category. Additionally, Imaginary Friends Society, an ambitious project for the Pediatric Brain Tumor Foundation from RPA in Los Angeles...

AdWeek News
Jun 18, 2018

Facebook Tightened Its Policies on Advertising Accessories for Weapons
Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as products that are mounted on guns for illumination, magnifying or focus, as...

AdWeek News
Jun 18, 2018

Google Invests $550M in JD.com to Modernize Retail
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: eCommerce July 10-12 in Seattle--apply here to attend. Google is investing $550 million in cash in Chinese ecommerce company JD.com as part of what it is calling a "strategic partnership." According to a press release, this will include marrying Google...

AdWeek News
Jun 18, 2018

On the Adweek Podcast: What to Expect From the Cannes Lions
A large contingent of my colleagues are in Cannes this week, attending advertising's biggest festival and awards show, the Cannes Lions International Festival of Creativity. Before a few of them left, we roped them into coming on the podcast to talk about what to expect from the industry's buzziest event. This week on the Adweek...

AdWeek News
Jun 18, 2018

Advertising Executives Share Their Cannes Survival Tips
On top of the JW Marriott in Cannes, France, top marketing executives gathered to discuss the best practices of omnichannel marketing. But, since this was only the opening night of the Cannes Lions festival, the conversation's topic (and surrounding soir?e) soon turned to helpful advice on surviving the week ahead. Burger King's global head of...

AdWeek News
Jun 18, 2018

3 Ways to Make Your Marketing More Customer-Focused
"The customer is always right" gained popularity as a catchphrase at the turn of the 20th century, when department stores were beginning to fight each other for market share. Presenting a "very generous attitude" toward customers was understood to be the way to a customer's heart, and various retailers--from Marshall Field's to Sears Roebuck &...

AdWeek News
Jun 18, 2018

Bumble's Founder Credits the App's Early Success to Micro-Influencers
When setting out to create her female-friendly company, Bumble, Whitney Wolfe Herd didn't know what to expect. She knew she wanted to solve the problem of harassment and abuse on dating platforms (and more generally across the entire internet), and she knew she wanted to give women more of a voice online. But the exact...

AdWeek News
Jun 18, 2018

Look! Up in the Sky! It's a Flying Orange Man With Wieners on His Belt!
Remember when Jeff Bezos showed up on 60 Minutes in 2013 and promised that Amazon would soon be whisking packages through the air to your home by drone? Well, five years later, there's still no sign of Amazon Octocopters hovering over our doorsteps--but for Oscar Mayer, air delivery of hot dogs is a future that...

AdWeek News
Jun 18, 2018

Late-Night Hosts Desus and Mero Are Leaving Viceland for Showtime
Late night's most distinctive duo--and the hosts of Viceland's buzziest show--are switching cable networks. TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez) will be leaving their Viceland late-night show Desus & Mero next week, signing a new deal with Showtime for a weekly late-night talk show that will debut...

AdWeek News
Jun 18, 2018

In a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to Treat Themselves
Thanks to Parks and Recreation, we're living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that--with a rap that you won't be able to get out of your head for days afterward. The campaign, "Celebrate Your Sweet Successes With The Sweet...

AdWeek News
Jun 18, 2018

How to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your Brand
Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on any topic. This rich data has the potential to greatly enhance our analytics models and can even help predict business outcomes. Too often, however, marketers focus...

AdWeek News
Jun 18, 2018

AB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns
AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent. The six-figure campaign, which began two weeks ago, promotes five of the company's biggest brands: Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrella. The ads are running through Kiip, a mobile advertising platform. For AB InBev's campaign...

AdWeek News
Jun 18, 2018

Mindshare North America Appoints a Chief Client Officer and Chief Instigation Officer
Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation officer. The network has hired Danielle Koffer, previously vice president of global media at Colgate-Palmolive, as chief client officer and promoted Joe Maceda to chief instigation officer....

AdWeek News
Jun 18, 2018

Young Adult Fiction Author Turns to Giphy for His Book Launch
Launching and promoting a book can be less Lord of the Rings and more Lord of the Flies. The landscape is competitive and cluttered, so authors are increasingly helping to market their own books and build a steady following. Taking a page from how brands successful use GIFs, Mayfly author Jeff Sweat sensed an opportunity...

AdWeek News
Jun 18, 2018

Trust in Social Media Platforms Is Eroding—and Brands Have a Lot to Lose
Amid a year of scandals for social media companies, public trust in social media is dropping--and people around the world are expecting brands to lead the way in making platforms better and safer for users, according to a new study from Edelman. The Trust Barometer study, which Edelman released on the first day of the...

AdWeek News
Jun 18, 2018

Twitter Unveiled Its Twitter Media Website for Publishing Partners
Twitter unveiled Twitter Media, a new website aimed at enabling the social network's publishing partners to fine-tune their efforts on Twitter. After a 60 percent year-over-year increase in 2017 in payouts to publishers via Twitter's monetization products--in-stream video ads and sponsorships, Periscope Super Hearts and Niche--Twitter said it wants to maintain its positive momentum. Global...

AdWeek News
Jun 18, 2018

Unilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots
With Instagram's ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their profiles. And Unilever is sick of it. The company's CMO, Keith Weed, declared today in Cannes that it won't work with influencers who buy followers. And, in...

AdWeek News
Jun 18, 2018

Ogilvy Commits to Hiring 20 Women Into High-Level Creative Roles by End of 2020
CANNES, France--Saying that there's often much talk but little accountable action on gender balance in the creative industry, Ogilvy's global creative chief announced today the agency network will hire 20 women into its highest-level creative roles by the end of 2020. At the Cannes Lions International Festival of Creativity, Tham Khai Meng, Ogilvy's worldwide CCO,...

AdWeek News
Jun 18, 2018

3 Ways to Modernize Your Marketing Efforts
A recent report on the Modern Marketing Department released by eMarketer looked at a number of challenges marketers face when trying to push the boulder up the hill. The report cites some fairly compelling third-party data that puts issues like talent, culture and organizational models ahead of things like technology and data. For example, over...

AdWeek News
Jun 18, 2018

Barton F. Graf Hires McCann Director to Serve as New Chief Strategy Officer and Appoints First COO
Barton F. Graf, the quirky indie agency based in New York, announced today the hiring of Savanah Brihn as its new chief strategy officer. Brihn, who will join on June 25, most recently was senior vice president and group planning director at McCann New York, where she helped create the immersive "Space Projection Helmets" to...

AdWeek News
Jun 18, 2018

5 Marketing Lessons Burger King Learned From Studying Hackers
CANNES, France--The King's in town ... and last year's Marketer of the Year is still a big draw. The line to hear from his minions stretched literally up a flight of stairs and around several corners. Is that really how much we love Whoppers, or have we all been successfully hacked? Fernando Machado, global chief...

AdWeek News
Jun 18, 2018

Spotify Unleashes Its Data-Centric, Pithy Ads on Cannes to Promote Its Tuesday Panel
CANNES, France--Spotify knows that marketers love the company's data-centric ads. It's no surprise then that the streaming platform is using that to its advantage with some data-centric print work to tout its upcoming panel, Creativity in the Age of Resistance, at the Palais on Tuesday at 4 p.m. In blink and you'll miss them posters...

AdWeek News
Jun 18, 2018

These $25 Collector's Edition Cereal Boxes Include Digital Screens Showing Jurassic World Video
Dinosaur-loving fans eagerly anticipate the arrival of Jurassic World: Fallen Kingdom this Friday, but now they can get in on the action a bit closer to home. Like ... right at the breakfast table. Kellogg's has partnered with Universal Studios to develop limited-edition boxes of Keebler Fudge Stripes and Kellogg's Frosted Flakes that come with...

AdWeek News
Jun 18, 2018

Verizon's Outdoor Campaign Focuses on the End of One-Size-Fits-All Family Plans
The idea of one size fitting everyone should definitely not apply to a lot of things. Scarves and handbags, sure. But clothes, shoes and most other things? Probably not. Verizon is using its latest marketing campaign to highlight another instance when one size fits all should not be a thing: unlimited wireless plans for your...

AdWeek News
Jun 18, 2018

5 of the Greatest Creative Ideas From Students This Year
Wondering what some of the next generation of creatives are dreaming up these days? From an app that helps you figure out what items can and cannot be recycled, to an AR app that helps kids get over their fear of monsters under the bed--the next wave of creatives have plenty of great ideas. The...

AdWeek News
Jun 18, 2018

A Soccer Player Takes the World's Most Epic Dive—Just for Some KFC
Sometimes, a person wants to ditch work and go get something to eat. But a soccer player takes that impulse to an amusing extreme in a new KFC ad from Ogilvy South Africa. The spot opens on a match underway at Cape Town's Athlone Stadium. Its star--a fictional footballer named Herbz--decides to take a dive...

AdWeek News
Jun 18, 2018

How Brand Social Value Will Play a Part in This Year's Cannes
So, what's going to be the big emergent theme at Cannes this year? We've seen how the digital age of transparency has resulted in marketers and agency leaders jumping on the brand purpose bandwagon. And there's no doubt that brand purpose will still feature heavily this year at Cannes. However, a sea change is underway,...

AdWeek News
Jun 18, 2018

Facebook: Here's How to Share a Text Post to Your Story
Did you know that in addition to sharing photos and videos to your Facebook Stories, you can also share text posts? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Step 1: At the top of your Facebook News Feed, tap "Add" to begin creating...

AdWeek News
Jun 18, 2018

How to Land a Job in Advertising When You Have No Industry Experience
Despite spending several years successfully leading digital and branding efforts, respectively, for Chicago-based agency Schafer Condon Carter (SCC), John Anthony and Kathy Gaynor never expected to land careers in advertising. But it's a switch that neither regret. Prior to joining SCC in 2015, Anthony, now the agency's chief digital officer, had spent 15 years in...

AdWeek News
Jun 18, 2018

The Shift From 4G to 5G Will Change Just About Everything
Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number of high-tech devices out there trying to connect to the internet every day, many of which require extensive bandwidth, and companies across the board will leverage 5G capabilities to...

AdWeek News
Jun 18, 2018

How Adam Rippon Stays Creative, Brave and Focused—Even on a Playground
Being named one of Adweek's Creative 100 is no easy feat--just ask Adam Rippon. He's an Olympic figure skater, recent champion of Dancing with the Stars, and an all-around delight to follow on social media. We caught up with him during some downtime on a playground, of course, to see what his creative process is...

AdWeek News
Jun 18, 2018

David Droga Still Has Faith in Advertising, Even If You Don't
"Advertising's not going away. Really shitty advertising is going away, and I bid that farewell," said David Droga in opening a "smaller" but "more condensed" Cannes Lions Festival of Creativity for 2018. After delivering an emotionally-fueled speech to accept the Lion of St. Mark award last year, the Droga5 founder and chairman took a notably...

AdWeek News
Jun 18, 2018

‘Brilliantly Dumb' Can Be an Effective Strategy, and Other Advice From Our Industry Panelists
Adweek hosted the latest installment of its Elevate series Thursday with Elevate: Creativity, which included three panels of experts across the industry weighing in on turning "big ideas" into "long ideas." Here are our top takeaways from the event: Dumb is OK if it catches fire In a panel called "Creating Long-Term Ideas in a...

AdWeek News
Jun 18, 2018

In New Discovery Ad Offering, Brands Appear Only in New Episodes of Most-Watched Shows
When Discovery Communications and Scripps Networks Interactive merged in March, president and CEO David Zaslav tapped Scripps ad sales chief Jon Steinlauf to oversee advertising for the combined company in the hopes that he would apply his prowess for maximizing ad revenue to the entire Discovery portfolio. Just three months later, Steinlauf is rolling out...

AdWeek News
Jun 18, 2018

See 8 Latin American Campaigns That Could Walk Away With a Cannes Lion
Listening to the evolution of creativity in Latin America, through the experiences of Humberto Polar, chief creative officer of Grey Mexico, is fascinating. Though countries like Brazil and Argentina often show up near the top of the Cannes Lions Global Creativity Report, others in the region have not found as much success. The timeline that...

AdWeek News
Jun 18, 2018

Adobe Wants to Bridge the Gap Between First- and Last-Touch Attribution
The customer journey stopped looking like a funnel long ago, but whether the best updated metaphor is a solar system or a crazy straw remains to be seen. That is to say customer journeys are increasingly complicated. So is tracking them. And that, in short, is why Adobe has added the Attribution IQ tool to...

AdWeek News
Jun 18, 2018

The Maryland Cannabis Market Matters More Than Companies May Realize
Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. The grass is getting much greener for the cannabis industry on the East Coast, as Maryland continues to ramp up the licensing of dispensaries. Though the Maryland Medical Cannabis Commission approved 102...

AdWeek News
Jun 18, 2018

When Bots Fail, So Do Brands
The world has been overrun by bots, but that's not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And with the continuing controversy surrounding algorithmic influence manufacturing on social platforms, it might be hard...

AdWeek News
Jun 18, 2018

L'Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming
CANNES, France--Later this year, L'Oreal will roll out a new service: A digital beauty assistant who helps you test products to give you a sense of what would work for your face. Using augmented reality and livestreaming technologies, the company is aiming to extend and digitize its relationship with consumers by bringing the personalized makeup...

AdWeek News
Jun 17, 2018

No Tech? No Worries. How Visit Seattle Markets the City Through the People Who Live There
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the city's story, has proven to be a boon for The Emerald City. Past campaigns include Seattle icons like Dave...

AdWeek News
Jun 17, 2018

Telemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign called Together Unstoppable. "With all of the exciting changes happening at Telemundo we knew it was time for an updated expression of...

AdWeek News
Jun 17, 2018

An Introvert's Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed by a festival largely dedicated to nonstop networking--Cannes can quickly turn from a sunny Mediterranean escape to a gorgeous gulag of anxiety and annoyance. Sure, you can...

AdWeek News
Jun 16, 2018

Call Me By Your Name Gets a Peach-Scented Vinyl Soundtrack
The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack is getting a unique vinyl release inspired by the film's most famous--if not infamous--scene. The record is both peach-hued and peach-scented, as...

AdWeek News
Jun 15, 2018

9 Brands That Are Having Some Fun With Father's Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few brands have cooked up: KFC The fast food-brand has released a spot advertising the KFC Bucket...

AdWeek News
Jun 15, 2018

These 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes
Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity. Winners like "Meet Graham," "Dumb Ways to Die," and "McWhopper" are but a small representation of considerable talent and big ideas. Though...

AdWeek News
Jun 15, 2018

Ally Financial Hands Media Account to MediaCom as It Closes in on Creative, Digital Reviews
Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing and PR officer Andrea Brimmer told Adweek the company is also finalizing its decisions in its ongoing creative and digital reviews, adding that...

AdWeek News
Jun 15, 2018

CBS Finishes Upfront Sales With Double-Digit CPM Increases
CBS wasn't the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016's negotiations with a strong showing in all dayparts. The network is finishing its upfront negotiations with double-digit CPM (cost per thousand viewers reached) increases in all dayparts, ranging...

AdWeek News
Jun 15, 2018

What Generation Z's Migration Away From Social Means for Marketers
For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-half say they "can't live without" YouTube. So it might come as a...

AdWeek News
Jun 15, 2018

Thursday Night Football Helps Power Fox's CPM Upfront Gains
As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its "business as usual" mantra by putting the finishing touches on its upfront negotiations, almost three weeks earlier than last year. The company--which includes Fox, Fox Sports, FX, FXX, National Geographic Channel, Nat Geo Wild and Nat Geo...

AdWeek News
Jun 15, 2018

Deloitte, American Express and More Activate at the U.S. Open With VR and Custom Cocktails
Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year's event, which is happening this week in at Shinnecock Hills Golf Club on New York's Long Island. Big names...

AdWeek News
Jun 15, 2018

Feel Your Blood Pressure Rise as Oxygen Gears Up for a ‘Cruel Summer'
Under a brilliant sky, the yards are tidy, the pools are crystal clear and the suburbanites are puttering and partying. All is right, perfect even, in these summer scenarios. Or is it? That overturned lawnmower, still running, is a dead giveaway that something is amiss. And what about that silhouette of a guy stalking an...

AdWeek News
Jun 15, 2018

Resident Evil and Sony Led E3 Conversations on Facebook
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from June 9-14. On Facebook, the top five countries who talked about E3, as well as the major games and brands at the show, from...

AdWeek News
Jun 15, 2018

This Study Shows Which Creative Agencies Won What U.S. Business in the First Quarter of 2018
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis Groupe-owned shop adding three accounts to its roster. The research group's study found a total of 33 creative accounts switched hands during the...

AdWeek News
Jun 15, 2018

Feel the Frenetic Fun and Passion of Pan-Asian Hip-Hop
File-sharing service WeTransfer explores pan-Asian hip-hop in the second episode of its "Work in Progress" video series that celebrates creative collaboration. The seven-minute clip, produced with Pi Studios, dropped yesterday and provides a fast-paced, fun and frequently profane overview of innovative music and media platform 88rising. Many of the label's artist's appear in the video,...

AdWeek News
Jun 15, 2018

Why Airline Social Media Strategies Are Shifting to Private Interactions
Commercial airlines have used social media semi-successfully for many years, but many brands are shifting to private messaging. In other words, instead of broadcasting updates, responding to user questions and creating discussion threads, brands are starting to use private messages to respond to individual comments, and they are encouraging more private message threads in general....

AdWeek News
Jun 15, 2018

Droga5 Goes Through Its Third Round of Layoffs This Year
Droga5 went through its third round of layoffs this year. An agency representative confirmed the staffing reductions but declined to elaborate. Around two dozen employees were affected, according to a source with direct knowledge of the matter. The move appears to be part of the same restructuring process that resulted in earlier layoffs at the...

AdWeek News
Jun 15, 2018

3 Ways Brands Can Market to Their LGBTQ Consumers Year Round
As another Pride season gets underway, we see a variety of brands creating compelling LGBTQ-themed campaigns: Soul Cycle, Wells Fargo, Tiffany & Co, Doritos, Google, Hilton Hotels. Different sectors, different industries all reaching out to a community that has a collective spending power of $1.7 trillion. This makes LGBTQ Americans the tenth largest economy in...

AdWeek News
Jun 15, 2018

Comedy Central Cancels The Opposition, Will Air New Jordan Klepper Weekly Series Next Year
Comedy Central is heading back to the drawing board again as it searches for an 11:30 p.m. ET companion to The Daily Show With Trevor Noah. The network has canceled The Opposition With Jordan Klepper, which will end its run in two weeks. The show, which just debuted last September, satirized hyperbolic alt-media outlets like...

AdWeek News
Jun 15, 2018

Here's the Data Behind IHOb's Seemingly Stupid Name Change
IHOP has a had a rough past few years. Their sales have fallen, their brand awareness has declined and ever-changing diet trends are threatening IHOP's core offering. They needed to do something to get people back into their restaurants, and their main menu staple wasn't driving people to their doors. Like many failing brands, IHOP...

AdWeek News
Jun 15, 2018

Of Course Obsessed World Cup Fans Don't Have Time to Cook
McDonald's knows that cooking dinner is probably the last thing fans around the world are thinking of while tuning in to the World Cup. That's the theme of a new campaign from Leo Burnett London, launched yesterday to coincide with the first day of the tournament. A 60-second anthem ad follows the stories of fanatical...

AdWeek News
Jun 15, 2018

5 Cannes Topic Predictions and What They Mean for Advertising
For decades, the Cannes Lions Festival of Creativity has attracted advertising creatives to the French Riviera to celebrate, well, creativity. Eventually, brands (read: clients) followed. As media fragmented and overlapped, tech companies proliferated along la Croisette, with brands like Snapchat buying up major real estate within the orbit of the Palais. This formidable confluence of...

AdWeek News
Jun 15, 2018

Here's What Happens When World Soccer Stars Have Too Much Time On Their Hands
Is there life after soccer, and what do the world's elite footballers do if they're not at the World Cup? They create their own topiaries, throw massive pool parties, style their friend's hair and decorate cakes like a boss. At least that's the solution devised by Wish, an online retailer, for a group of athletes...

AdWeek News
Jun 15, 2018

Why a Good Online Experience Can Make For a Better In-Person Adventure
Experiencing something in person will always create more indelible and meaningful memories. That's why brands, and the platforms that support them, are creating new ways to create a more lasting impression with customers. Twitter's Fuel has worked with Macy's, Kohl's and Oreos to bring their their brands to life, while Viacom has created festivals for...

AdWeek News
Jun 15, 2018

How Amazon Pulled Off Its Biggest Delivery Ever, a Masterpiece of Buzz Marketing
Most marketers who want to generate buzz, especially for a one-time event like a movie premiere, are looking to get the most eyeballs as fast as possible. But Amazon's mega-delivery stunt for Jurassic World: Fallen Kingdom played a longer game--one that's still going--and took engagement to a level rarely (if ever) seen with PR-drumming activations....

AdWeek News
Jun 15, 2018

It's Official: AT&T Completes $85 Billion Purchase of Time Warner
After a judge ruled in AT&T's favor on Tuesday in the Department of Justice's antitrust suit against the company--approving its merger with Time Warner--AT&T wasted no time in moving forward with the deal, completing its $85 billion purchase Thursday evening. The merger, which has been in the works since October 2016, combines AT&T's robust broadband...

AdWeek News
Jun 15, 2018

Should TV Content Owners Fear Fair Use?
When it comes to copyright laws, there is a grey area that many companies find confusing to navigate. "Fair use" in its most general sense is a copyright law intended to determine when unauthorized use of content infringes on the owner's rights. But in this digital age, when content is literally everywhere, should content owners...

AdWeek News
Jun 15, 2018

Agency Dads Tell Jokes for Father's Day and the Results Are Exactly What You'd Expect
You know the scenario: Dad tells a corny joke. It lands with a resounding thud. Dad is undaunted. The process repeats, only with even more eye-rolling next time. Dads of the world, when will you learn? The answer is never, according to a short-video series from RPA that celebrates the art of the dad joke,...

AdWeek News
Jun 15, 2018

Adweek Elevate: Marketers on Social Relevance and Not Letting the Robots Take Control
In his keynote presentation at Adweek's Elevate: Creativity event, Burger King CMO Fernando Mercado demonstrated how his brand pulled itself out of a marketing slump by recalibrating its advertising to be more socially relevant and turning "limited-time stunts" into "long-term growth." The event generally centered on the theme of the "big idea" evolving into the...

AdWeek News
Jun 15, 2018

Data Analytics Professionals Weigh In on the Challenges of Bringing AI to Marketing
Artificial intelligence is top of mind for almost any business that deals with data analytics these days, but that doesn't mean they're all on the same page when it comes to the process of implementing it or even understanding its potential. We spoke to three business leaders in the space at a recent conference hosted...

AdWeek News
Jun 15, 2018

Busch Reminds a Small-Town Family What Their Dad Really Wants for Father's Day
What does dad want for Father's Day? If you're Joe Gray, father of three living in Cherry Valley, NY, the only thing on your list is a can of Busch. In Busch's Father's Day campaign, the beer company decorates the town of 1,200 with banners, posters, yard signs and fliers, reminding Joe's three children--Kim, Scott...

AdWeek News
Jun 15, 2018

Apple Created an Ode to the Trials and Triumphs of Creating on a Mac
Creativity can be messy. The path to making that song, film--thing--is fraught. However, Apple, since introducing the Macintosh in 1984 (you remember the commercial, right?), has democratized the process of making cool things and pushed the boundaries of what creativity can do to impact the world. In the brand's latest campaign, "Behind the Mac," we...

AdWeek News
Jun 15, 2018

Snapchat Finally Cracks Open Its Door for Developers
After years of not offering a public application-programming interface like those of Facebook and Twitter, Snapchat is finally providing some access to the developer community with its introduction of Snap Kit, a set of four APIs that will enable developers to incorporate parts of the messaging app's experience into their own apps. Snapchat took a...

AdWeek News
Jun 15, 2018

American Red Cross Gets Media Outlets Like the Dodo to Change Their Logos for World Donor Day
Typically, media agencies try to get their media partners to drop their advertising prices. In a new spin on its ongoing campaign "Missing Types" for the American Red Cross, OMD got them to drop letters from their logos. In honor of World Blood Donor Day, OMD and the American Red Cross decided to highlight an...

AdWeek News
Jun 15, 2018

5 Takeaways From the Reuters Institute Digital News Report
Podcasts, fake news and digital assistants are all key growing trends highlighted in the seventh annual Reuters Institute Digital News Report. The report surveyed more than 74,000 people in 37 markets like Europe, the U.S., Asia and Latin America. In it, growing trends in news and media are analyzed and this year's findings intersect strongly...

AdWeek News
Jun 15, 2018

Dissolvable Billboard Turns Standing Water Into Larvae Danger Zone
Habitat for Humanity Brazil launched an outdoor campaign that turned posters into dissolvable, mosquito larvae killing machines. Just add water, or rain, which Brazil has plenty of. The country also has significant outbreaks of the mosquito-transmitted Chikungunya virus, Zika virus and Dengue fever. Created by BETC Sao Paulo, the posters are placed throughout highly-populated areas...

AdWeek News
Jun 14, 2018

This Branded Series Makes a Compelling Case That Cheez Doodles Are the Key to Happiness
The path to enlightenment is lined with salty snacks, as far as Lindsay the life coach is concerned, and she'll be happy to dole out some unconventional advice to you over a bag of Cheez Doodles. Pick your flavor. She's so enamored with the Wise Foods brand, in fact, that she's come up with "The...

AdWeek News
Jun 14, 2018

Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy
Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters Institute Digital News Report during an event at Columbia Journalism...

AdWeek News
Jun 14, 2018

Top Communications Exec Elliot Schrage Is Leaving Facebook
Facebook vice president of communications and public policy Elliot Schrage announced that he is leaving the company. Schrage, who celebrated his 10-year anniversary with the social network last month, will remain with Facebook until a replacement is named, a spokesperson said, after which he will serve as an advisor to CEO Mark Zuckerberg and chief...

AdWeek News
Jun 14, 2018

WaPo Staff Lay Out Grievances in #DearJeffBezos Petition Circulated on Social
More than 400 Washington Post employees signed a petition to the publication's owner and Amazon's founder, Jeff Bezos, demanding fair wages and an improvement to benefits. The Post shared the petition and a video of the staffers talking about their grievances in a social media campaign using the hashtag #DearJeffBezos. Those who signed the petition,...

AdWeek News
Jun 14, 2018

WaPo Staff Lay Out Grievances To Publication's Owner With #DearJeffBezos
More than 400 Washington Post employees signed a petition to the publication's owner and Amazon's founder, Jeff Bezos, demanding fair wages and an improvement to benefits. The Post shared the petition and a video of the staffers talking about their grievances in a social media campaign using the hashtag #DearJeffBezos. Those who signed the petition,...

AdWeek News
Jun 14, 2018

Dropping the Ad Cliches, This Father's Day Video Looks at the Hopes and Fears of Real Dads
When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed. For Father's Day, it could be easy to go down the predictable path that advertising has built over the years with bumbling dads or the other various stereotypes. Hill Holliday, however, has significantly broken the mold...

AdWeek News
Jun 14, 2018

4 Unexpected Takeaways From Walker Sands' Future of Retail Report
Sure, voice is big these days, but it's also turning commerce into a daily activity that happens as consumers go about their lives. That's according to PR firm Walker Sands' Future of Retail 2018 report. The survey was based on responses from 1,600 U.S. consumers. Here are the highlights of what they said about voice...

AdWeek News
Jun 14, 2018

Facebook Won't Exclude News Publishers From Its Political Ads Policy
Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures...

AdWeek News
Jun 14, 2018

Q&A: Two Leading Adwomen Discuss IPG's Upcoming Cannes Breakfast With #MeToo's Tarana Burke
IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of powerhouse female leaders to drive hard discussions on these topics at its eighth-annual Cannes breakfast. This year's program, "Women at Work," will celebrate "sheroes" who...

AdWeek News
Jun 14, 2018

This Argentine Bakery Mixed Different Breads in One Bag to Promote Diversity
What do humans and bread have in common? They come in different colors. A recent campaign from bakery brand Bimbo and Ogilvy Argentina aimed to promote diversity and tolerance by mixing half a dozen types of sliced bread--whole grain, brown, white, and more--into a single clear plastic bag--and bringing them into elementary schools around Buenos...

AdWeek News
Jun 14, 2018

New BBC Series Sheds Light on Women Suffering Through Pain in Silence
In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of their body and health issues private. To overcome that assumed silence, BBC Three commissioned "Body Language," a four-part series of intimate visual essays...

AdWeek News
Jun 14, 2018

To Compete With Amazon, Microsoft Is Reportedly Developing Cashier-Less Technology, Too
If imitation is the sincerest form of flattery, Amazon should be blushing. In this particular instance, it's because a report from Reuters said Microsoft is developing cashier-less technology ? la Amazon Go--and it has had talks with retailers like Walmart. Microsoft and Walmart did not respond to requests for comment. Reuters said it was not...

AdWeek News
Jun 14, 2018

Empty Nesters Get a Father's Day Surprise in This Sentimental Spot From Google
With Father's Day fast approaching, brands are vying for the attention of last-minute shoppers looking for that perfect (or at least perfectly adequate) gift for Dad. Google, for instance, is making a sentimental case for its Nest Hello smart video doorbell. Its new spot opens with Google arriving to offer several empty-nester dads a complimentary...

AdWeek News
Jun 14, 2018

5 Tips Marketers Can Glean From Hemingway to Improve Their Storytelling Strategy
Why do so many brands botch their storytelling? Stories are a powerful tool. By making us feel something--not just think something--they make information human. We're hardwired to respond to them. That's why no child has ever asked for a bedtime PowerPoint presentation. Yet some brand storytelling just seems to miss the mark. This hit me...

AdWeek News
Jun 14, 2018

3 Ways Your Brand Can Join the Fight for Net Neutrality
In May, the Senate approved a resolution to undo the Federal Communication Commission's December 2017 decision to reverse net neutrality. For tech companies and consumers alike, it felt like a big win. By Monday, June 11, however, the tables had turned again: Net neutrality was officially repealed. But the FCC's vote in December didn't kill...

AdWeek News
Jun 14, 2018

YouTube is Running Ads for Major Brands on Fake Medical News Videos
YouTube has been running advertisements for major brands on videos that promote potentially dangerous theories about HIV/AIDS--an indication that the video platform's human and automated reviewers are continuing to struggle with identifying and flagging content that might be seen as objectionable or offensive. In May and June, video advertisements for companies like Toyota, Mercedes-Benz, development...

AdWeek News
Jun 14, 2018

Pinterest Marketing Partners Adds a Creative Specialty to Its Offerings
Pinterest Thursday revealed a new specialty within its Pinterest Marketing Partners program: Creative. Creative joins Advertising, Content Marketing, Audiences and Measurement under the Pinterest Marketing Partners umbrella. Launch partners for the Creative specialty are VidMob, Popular Pays, Social Native, Vidsy, Shutterstock Custom, Quickframe and The Online Studio. Michael Akkerman, head of Pinterest Marketing Partners, said,...

AdWeek News
Jun 14, 2018

Arriving at the Wrong Party Turns Into a Delightful Surprise in This New Heineken Spot
Sometimes, those unexpected moments in life, the amazing, unplanned things that unfold in front of you, are the ones worth remembering. That's the vibe Heineken is going for in its latest spot, "New Friends." The ad is the first in the new U.S.-centric "Cheers to the Unexpected" campaign that encourages Heineken drinkers to live in...

AdWeek News
Jun 14, 2018

Is Cannes Still Worth It? See Why Industry Leaders Question the Costs
Every year, the world's top marketing professionals gather at the Palais in Cannes, France, where the annual Lions festival is held. In a now-familiar narrative, holding company executives pop corks alongside CMOs and tech titans on yachts rented for $1 million or more as up-and-coming creatives party on the beaches, rubbing elbows with A-list celebrities...

AdWeek News
Jun 14, 2018

Facebook: Here's How to Save Your Story Posts to Your Devices
The photos and videos you share to your Facebook Stories will automatically disappear after 24 hours. However, did you know you can have the social network automatically save those photos and videos to your devices so you don't lose them? Our guide will show you how to turn this setting on in the Facebook mobile...

AdWeek News
Jun 14, 2018

Vermont Is Marketing Its ‘Iconic Brand' to the Next Generation With Grants and Weekend Visits
"Vermont will pay you $10,000 to move there," the headline on CNN read. Thrillist's declared "Move to Vermont and make $10,000 to work from home." These stories detailed the state's new initiative, the Remote Worker Grant Program, which will offer 100 people up to $10,000 to move to Vermont in 2019. Eligible applicants must be...

AdWeek News
Jun 14, 2018

Volkswagen Invites Benched U.S. Soccer Fans to ‘Jump on the Wagen' for a New World Cup Team
For the first time in more than three decades, the United States team is not playing in the FIFA World Cup. So what are fans to do-become a dreaded bandwagon fan? Exactly, says Volkswagen. Working in collaboration with creative agency Deutsch, Volkswagen released its "Jump on the Wagen" campaign. The multi-media campaign features fans from...

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