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Nov 24, 2022
As many people with dyslexia can relay, the world isn't particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward. Encouraging schools to allow teachers...
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Nov 23, 2022
R/GA is closing its spacious Hudson Yards office in New York City as well as its office in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving...
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Nov 23, 2022
R/GA is closing its spacious Hudson Yards office in New York City as well as its office in downtown San Francisco as part of a larger structuring under CEO Sean Lyons. Multiple sources confirmed to Adweek that Lyons told the agency the news via email Tuesday night. As part of the restructuring, R/GA is moving...
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Nov 23, 2022
The global youth and style publisher i-D, which Vice Media acquired a decade ago in December, has seen substantial upticks in revenue after placing more emphasis on social and commerce content. The publisher has increased its eight-figure revenue 100% year over year, according to chief revenue officer Geoff Schiller, who wouldn't share exact numbers. Its...
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Nov 23, 2022
Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand advisor Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse. The company has partnered with the Academy Award-winning actor again ahead of Thanksgiving for "The March,"...
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Nov 23, 2022
With the rise of influencer marketing, more brands are converging online and using the unprecedented influence of creators to reach broader audiences. Sponsored ads amid user-generated content are transforming to a b-to-c relationship as prospects buy directly through social posts and platforms. Allison Ellsworth, co-founder, and chief brand officer of Poppi and TikTok star Larri...
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Nov 23, 2022
For an industry with partnerships and relationships at its core, the affiliate marketing world is shockingly siloed. Media sellers and programmatic ad-tech companies have a long history of collaboration in areas like standards and measurement. Organizations like the Interactive Advertising Bureau have dedicated working groups where partners and competitors come together to brainstorm and enact...
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Nov 23, 2022
An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a path for other brands by being at the forefront of adopting new innovations when shopping for fashion. Minkoff joined Adweek's Elevate: Future of Shopping event alongside Adweek chief experience officer Jenny Rooney to discuss her...
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Nov 23, 2022
Adweek's tentpole marketing summit was introduced to a European audience for the first time with Brandweek Europe. On November 10 the inaugural event was held at St. Pancras Renaissance in London, England. The summit followed a three day Social Media Week Europe conference. For nine main stage sessions and four workshops, attendees heard from creators...
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Nov 23, 2022
Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including...
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Nov 23, 2022
The retail industry was already undergoing massive changes before fears of a recession changed marketers' game plans once again. On the heels of Deloitte's annual Holiday Survey, Kristin Hooper and Kenny Gold from Deloitte Digital joined Adweek svp and executive editor of thought leadership Paul Barbagallo during the Elevate: Future of Shopping summit to talk...
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Nov 23, 2022
After a three-year hiatus, Social Media Week made its return to the European stage earlier this month. From Nov. 7-9, marketers and creators flocked to London to be a part of Social Media Week Europe. Over the course of three days, attendees gained valuable insights and learned how social media would be affected by various...
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Nov 22, 2022
Pinterest is now available in 41 languages globally across Android, iOS and the web following the additions Tuesday of Afrikaans, Bulgarian and Croatian. The company said in a blog post Tuesday that millions of Pins in the three new languages are already on its platform Pinners can opt for one of the three new languages...
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Nov 22, 2022
New Yorkers walking into their neighborhood coffee shops this month may have noticed something a little unexpected for a caffeine-slinging establishment: used clothing bins. That's thanks to a partnership between Blank Street Coffee and SuperCircle, a platform that connects clothing brands with recyclers. It aims to make the logistics of textile recycling accessible to sustainability-minded...
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Nov 22, 2022
Meta spent the Tuesday before Thanksgiving giving thanks to itself with its release of its Adversarial Threat Report for the third quarter of 2022, its Community Standards Enforcement Report for the third quarter, its Transparency Report for the first half of the year and its Widely Viewed Content Report for the third quarter. Chief information...
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Nov 22, 2022
While there have been significant efforts made in celebrating the disability community, seen in brand campaigns such as Unilever's Degree's Sick Beats, for example, the ad industry still significantly lacks disability inclusion, especially when it comes to hiring new talent. In an effort to put disability inclusion at the forefront, Cercil, a comprehensive care center...
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Nov 22, 2022
In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ. Edmonson is responsible for...
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Nov 22, 2022
Cannafans in Oregon will drive miles out of their way to find the best deals on flower, tinctures and vapes, but New Yorkers aren't so price sensitive. Those weed consumers care more about online ordering, though, which ranks at the top of their list for dispensary consideration. Buyers in Florida, meantime, will skip a retailer...
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Nov 22, 2022
In episode two of Touch of Truth, host Jackie Cooper sits down with founder, investor and entrepreneur, Moj Mahdara. During the discussion, Mahdara talks about her career trajectory, leaving home at 16, and the role that music and culture played in providing her the confidence to make that decision. Mahdara also talks about how she...
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Nov 22, 2022
Hive is a social networking application that has recently grown in popularity due to an influx of users looking for a Twitter alternative. Hive allows users to share text posts, as well as photos, videos, GIFs and more. Users can follow other users on Hive, and they can even add music to their personal profile...
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Nov 22, 2022
When an agency founder steps down, there can be a loss of identity. But Allen & Gerritsen, which has been a steadily growing presence in the independent agency world since its founding in 1985 in Boston, looks to continue the forward progress it's been making as it changes up leadership and transitions into two new...
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Nov 22, 2022
According to a survey by the U.K.'s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect brands more for speaking out around the Qatar World Cup. That statistic rose to 63% of 18- to 34-year-olds and was higher among men (52%) than women (47%) of all ages. Following those insights, Outvertising,...
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Nov 22, 2022
According to a survey by the U.K.'s Institute of Practitioners in Advertising, almost half (49%) of all adults would respect brands more for speaking out around the Qatar World Cup. That statistic rose to 63% of 18- to 34-year-olds and was higher among men (52%) than women (47%) of all ages. Following those insights, Outvertising,...
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Nov 22, 2022
From music to commerce, Sean "Diddy" Combs has been influencing culture for decades. Whether it's music, fashion or entertainment, Combs knows exactly what's going on by staying in tune with his audience and being right at the pulse of culture. Combs Enterprises is an agency with a portfolio of various businesses and investments spanning music,...
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Nov 22, 2022
The creator economy has always challenged the status quo around who can have influence, whose voice can be heard, who gets to work with brands and who gets to be a brand. With this disruption, there have come more opportunities for people from historically excluded communities to monetize their creative talents and perspectives, establish influence...
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Nov 22, 2022
The uncomfortable truth behind Christmas is that many beloved festive traditions are bad for the planet. Awareness is growing around the environmental impact of the holiday season, which often comes with increased consumption, food waste and excess plastic packaging for gifts and wrapping paper. Just days after the end of COP 27 (the United Nations...
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Nov 22, 2022
At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a cashmere padded leather coat for $79.99. Then there's the other end of the gifting spectrum: For those with finer tastes and deeper pockets, Overland Sheepskin...
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Nov 22, 2022
For Thanksgiving 2021, we got to the bottom of why Ocean Spray labels its cranberry sauce upside-down. In 2022, we're looking at another popular canned good this time of year: Libby's 100% Pure Pumpkin. The nearly 200-year-old brand calls itself the No. 1 canned pumpkin in the U.S., and claims to sell "enough cans to...
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Nov 22, 2022
The Harvard Business Review, synonymous with the business case study, has lately become a model of sustainable media itself, due in large part to a burgeoning digital subscriptions business and an increasingly diversified revenue stream. The publisher, which marked its 100th anniversary in October, has capitalized on the economic uncertainty of the last few years...
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Nov 22, 2022
One of London's longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed. The agency, which was founded in 2000 to focus on third-sector clients by chief executive Jane Asscher and executive creative director Sean Kinmont,...
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Nov 22, 2022
Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of "turning houses into homes." The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has handed a three-year contract to the London operation...
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Nov 22, 2022
Reddit established its presence in Germany late last October, opening an office in the Mitte borough of Berlin. Just over one year later, the country represents the platform's fourth-largest user base, up from fifth, and the company's team in Germany has tripled. The company now has dedicated community, engineering, local sales, operations and product teams...
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Nov 22, 2022
As the Covid-19 pandemic enters its 32nd month and an economic crises looms, agency leaders have a lot to deal with away from the day-to-day operations. This includes how and when to communicate company goals to a disparate staff. Adweek attended the Worldwide Partners conference in Amsterdam recently and gathered a group of independent agency...
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Nov 21, 2022
Reddit shared updates on its ongoing project to revamp its video player. The platform said it will focus on four major areas where feedback from Redditors indicated that improvements are needed: Performance: Reddit said it has lowered daily mobile playback errors by 68% since beginning the project. Conversation: The platform will introduce a swipe-left gesture...
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Nov 21, 2022
Bob Iger is wasting no time making changes at Disney. On Sunday, Disney's board of directors announced Iger was back as CEO at the company, replacing Bob Chapek. Now, Chapek's right-hand executive is gone too. Monday afternoon, Iger sent a memo to Disney Media & Entertainment Distribution employees noting that Kareem Daniel, the company's chairman...
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Nov 21, 2022
Disney is backing upcoming feature film Avatar: The Way of Water with a custom augmented reality lens on Snapchat that turns the user into a Na'vi. The film will be released in theaters in the U.S. Dec. 16. The lens uses technology including advanced computer vision technology, machine learning, specifically generative adversarial neural networks and...
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Nov 21, 2022
Chemistry Cultura's ecd Alejandro Barreras says that his proudest work was neither for a "glamorous client or target demographic," nor did it have a big budget. Rather, the work he and his team accomplished for Libre by Nexus continues to stick out because of its undeniable impact. "Libre by Nexus is a company that provides...
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Nov 21, 2022
According to the National Sleep Foundation, up to 96% of college students report functioning on less than eight hours of sleep per night. During final exams it gets worse, with the average student eking by on a little more than six hours of sleep. While health experts have long warned that pulling all-nighters isn't good...
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Nov 21, 2022
Marketing careers are often crucibles, trials by fire through which multifaceted talent learns to shine. And that heat only intensifies when blended with social media, events and startup culture. Rachel Moore, senior marketing director at event tech company Hubilo, thrives amid them all--she began in social marketing and moved into a dynamic career as a...
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Nov 21, 2022
When wellness brand Liquid I.V. flowed into the gaming category with creator sponsorships on Twitch, it was entering uncharted territory in its 10-year brand history. Liquid I.V. felt its brand was endemic to gaming and saw Twitch as a massive opportunity to reach games through livestreaming, as the Amazon-owned platform averaged 2.78 million concurrent viewers...
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Nov 21, 2022
The travel industry spent much of 2022 selling passengers on its comeback. Now after a summer of staff shortages, delays and cancellations, airlines are trying to redirect passenger expectations in time for holiday travel. The outlook seemed far more promising earlier this year. Booking.com, Expedia, Turkish Airlines and Vrbo all bought Super Bowl ads, while...
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Nov 21, 2022
When we're kids, our parents seem desperately uncool to us. But as we grow older, we start to see them as humans. And some of us even end up following in their footsteps, as is the case with Mayan Lopez and her dad, comedian George Lopez. The father and daughter star in the new NBC...
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Nov 21, 2022
While experts have long advocated for eliminating silos within companies, the marketing and human resources teams have historically never had much reason to collaborate. In fact, they're kind of polar opposites: One is distinctly external while the other is internally focused. Now, however, HR priorities like recruitment, retention and relationships are increasingly becoming key marketing...
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Nov 21, 2022
When Dara Treseder moved on from Peloton to software design platform Autodesk in September, she brought one of her ad agencies with her. Treseder signed on Ryan Reynolds' Maximum Effort agency, buying into the creative-as-a-subscription (CaaS) program from MNTN (Maximum Effort's parent company), which bundles media and creative services for brands. The package offers brands...
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Nov 21, 2022
As the FIFA World Cup gets underway in Qatar, a soccer magazine is taking a wildly different approach to its coverage of the globe's biggest tournament--and it involves thrash metal protest songs, a fundraiser for girls and youth soccer and its own version of the "Group of Death." The team at Howler Magazine, a publication...
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Nov 21, 2022
Adults in the U.S. still prefer to do their shopping in-person, in a physical store, but the smartphone has become the device of choice when shopping online, according to a new study from Pew Research Center. Pew found that 76% of respondents to its survey buy things online via smartphones, compared with 69% through desktop...
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Nov 21, 2022
Search consultants play an important role in the marketing services agency industry. They may only represent about 25% of agency searches, but the biggest reviews are typically managed by them. They are an important gatekeeper in the agency selection process for many significant opportunities. Given how critical their role is, we're often asked how agencies...
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Nov 21, 2022
A virtual version of the Macy's Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event. The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also...
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Nov 21, 2022
Mastodon allows users to bookmark their favorite posts so that they can easily view them again later on. Our guide will show you how to bookmark a post in the Mastodon mobile application. Note: These screenshots were captured in the Mastodon app on iOS. Step 1: Tap the three dots in the top-right corner of...
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Nov 21, 2022
Heinz is asking loyal fans of its ketchup brand to put their money where their mouth is. Starting Nov. 30 at 8 a.m. ET and running through Dec. 21, the "Tip for Heinz" campaign is encouraging Heinz fans to add an extra $1 tip for Heinz while dining out at restaurants not offering the brand...
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Nov 21, 2022
The world's largest animal rights organization People for the Ethical Treatment of Animals (PETA) has released its first Christmas campaign offering the point of view of a turkey over the holiday season. Created by animation house Dream Farm Studios, the two-minute film introduces Toby the turkey, showing his life-story and how he came to make...
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Nov 21, 2022
Instagram allows people to mute the users they follow on the photo- and video-sharing platform. When a user mutes someone, they will stop seeing their content on Instagram, but they won't unfollow them. Our guide will show you how to view all of the users you've muted in the Instagram application. Note: These screenshots were...
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Nov 21, 2022
In 2022, the conversation around marketing is incomplete without addressing the creator economy. But how do creators approach brand partnerships, and what do they like to see from potential brand relationships? Adweek's new "Behind the Creator" series asks creators how to establish healthy, mutually beneficial partnerships in the creator economy. Michael Le, better known as...
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Nov 21, 2022
Mattel is rolling out a new marketplace for non-fungible tokens (NFTs) as it looks to expand its digital collectibles business. The toy giant is launching a platform called Mattel Creations this week on the Flow blockchain where fans will be able to buy digital art tied to classic products like Hot Wheels and Barbie. The...
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Nov 21, 2022
Meta vice president and global head of safety Antigone Davis detailed several updates Monday geared toward keeping teems safe on Facebook and Instagram. Mirroring a step the company took on Instagram in July 2021, anyone under the age of 16--under 18 in certain countries--who joins Facebook will be defaulted into more private settings, and users...
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Nov 21, 2022
Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record. Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers...
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Nov 21, 2022
Technology's cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. To make consumers question their buying behaviors and consider purchasing "reborn" devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign. Released on Nov. 21, the "Tech...
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Nov 21, 2022
Failing to include early voters in audience segment targeting could have led to nearly $1.5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing previous midterm election cycles, according to estimates by performance marketing company Stirista. The 2022 key voter analysis from Stirista found 65% of the total U.S. midterm votes were...
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Nov 21, 2022
Twitch is bringing back its POG Picks live shopping event in the U.S. Dec. 10, a well as extending the initiative to Canada (it was held Nov. 8), Germany and the U.K. (Nov. 25 in both of those markets). The Amazon-owned streaming platform kicked off POG Picks in the U.S. last August, for back to...
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Nov 21, 2022
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR's relationship to recall and brand choice. Do I have your attention? When it comes to planning, buying and measuring media, all eyes are on attention these...
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Nov 21, 2022
Publisher BuzzFeed Inc. plans to substantially bolster the size of its events portfolio in 2023, chief revenue officer Edgar Hernandez told marketers during a presentation in Long Beach, California, over the weekend. As part of the expansion, ComplexCon, which hosted its seventh iteration over the weekend, will debut in three, yet-to-be-determined cities across Europe, Asia...
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Nov 21, 2022
Despite the rise to prominence of equality movements in recent years, inclusivity across the global marketing sector has stalled, according to Kantar's Inclusion Index. The latest report is the first since 2019, before the outbreak of the Covid-19 pandemic. It's based on qualitative findings from 13,000 employees across 13 countries and 24 industries. The aim...
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Nov 21, 2022
On Nov. 20, Adcolor, the non-profit organization dedicated to the advancement of professionals of color within creative industries, announced the winners and honorees of its 16th annual Adcolor Awards. The Sunday ceremony capped a four-day conference that began on Nov. 17. Presented by Amazon, Disney, Google/YouTube and Meta, this year's ceremony--the first fully in-person event...
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Nov 20, 2022
In a stunning turn of events, Bob Iger is returning as the Walt Disney Company's CEO after less than a year of retirement. Disney's board of directors announced the decision Sunday evening. Current CEO Bob Chapek--who had held the role since February 2020--will be stepping down and exiting the company. "We thank Bob Chapek for...
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Nov 20, 2022
It's the end of an era at AMC as The Walking Dead aired its final episode after 11 seasons tonight--but some of the finale's biggest surprises came during the show's ad breaks. That's because four Walking Dead characters who died over the show's 12-year run were resurrected--as zombies--in five spots that aired during the program....
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Nov 20, 2022
In October 1989, NBC executives received the test results for a new sitcom--and they were bleak. The show was simultaneously "ordinary" and "unbelievable," "familiar" and "disorienting." As a result, "no segment of the audience was eager to watch the show again." Most networks passed on it, including NBC. Still, there were a handful of executives...
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Nov 20, 2022
A $180,000 image of a Taco Bell taco, an $800 virtual Pringles can, a $265 piece of Charmin toilet paper. In summer 2021, as prices of major cryptocurrencies swelled to record highs, it seemed like branded nonfungible tokens (NFTs) were inescapable and regularly commanding head-scratching sums. Crypto companies billed their digital ownership model as a...
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Nov 20, 2022
As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone's mind. That's why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers' Choice: Best of Tech Partner Awards--which recognizes the top advertising...
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Nov 20, 2022
Don't count out the American shopping mall. A new report from foot traffic analytics firm Placer.ai looked at malls nationwide to discover what amenities are luring back customers, from unexpected retailers to entertainment destinations. In August 2021, York Galleria Mall in Pennsylvania replaced a defunct Sears store with a Hollywood Casino by Penn Entertainment. The...
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Nov 18, 2022
Klarna is best known for its 'Buy Now, Pay Later' option that empowers consumers to make big-ticket purchases without having to cover the entire cost upfront. But that's not all the global retail bank brings to the table as it evolves into a 360 shopping ecosystem and mecca for consumers and merchants alike. Klarna's chief...
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Nov 18, 2022
The people of the internet are not generally known for being easy to please, and the willingness to dub anything from random movies to National Parks as "the worst ever" has made it clear that quite literally everything is a matter of taste. Most companies are happy to let negative comments slide, but every now...
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Nov 18, 2022
Velveeta wants to be invited to your next late-night call. As a way to satisfy fans' unbridled snack cravings, Velveeta is inviting pleasure seekers everywhere to rethink that standard booty call with the launch of "Velveeta Foodie Call," a new part of its existing "La Dolce Velveeta" platform. The brand is offering fans everywhere the...
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Nov 18, 2022
This week's edition of Marketing Morsels is stuffed with delightful samplings from Velveeta, Josh Cellars, DoorDash and many more. Enjoy the assortment! Morsel #1: Velveeta upgrades the booty call Booty call? How about a Foodie Call? Based on survey results saying that more than half of fans would give up sex for cheese, and 70%...
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Nov 18, 2022
Newsletters have proven to be a tough sector to crack for social platforms, as Meta pulled the plug on its Bulletin off-platform newsletter offering last month, and turmoil-filled Twitter reportedly followed suit shortly thereafter. One platform, however, has seemingly cracked the code of working newsletters into its efforts: LinkedIn. "Professionals have always come to LinkedIn...
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Nov 18, 2022
After a few years of disrupted holiday travel, many may have forgotten how much the season takes out of us. As families gather together under one roof again, Uber is reminding us it's ready in case you need a break. To celebrate its newly launched platform, Get Your Ride Right, Uber has a new campaign...
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Nov 18, 2022
On Tuesday, Ticketmaster enjoyed their largest ticket sales day ever, selling over 2 million tickets to Taylor Swift's upcoming The Eras Tour. This could have been a quiet victory for the company. Instead, it was the beginning of a week filled with mass vitriol as "Swifties" took to the internet against Ticketmaster and its parent...
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Nov 18, 2022
In this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller is joined by some of Adweek's Europe team, brand editor Rebecca Stewart and creative editor Brittaney Kiefer. With Europe's run of Social Media Week and Brandweek officially over, Stewart and Kiefer discuss the year's worth of work behind the...
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Nov 18, 2022
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men's World Cup in Qatar, which begins Sunday. The company initiated a host of activations around the country, many of which will continue throughout the duration of the tournament. This year is the first time in World Cup...
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Nov 18, 2022
Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from Amazon Live, 23andMe and influencer Nicole Mejia sat down with Adweek's director of audience engagement Jess Zafarris during our Elevate: Future of Shopping event to dive into what live shopping...
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Nov 18, 2022
Food52 is a cooking and home company that acquired two heritage home brands last year: Dansk, a design-forward home goods brand, and Schoolhouse, a lighting and lifestyle goods company dedicated to creating modern heirlooms. While existing under a similar industry umbrella, these brands have varying aesthetics and their own communities of superfans. Founder and co-CEO...
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Nov 18, 2022
We have reached a tipping point. As the value of Apple approaches $250 billion--roughly the annual revenue of GM and Honda combined--few marketers would argue with the claim that brands focused on customer experience (CX) are more valuable than ever. And while Byron Sharp's How Brands Grow is a siren song for the storytelling Mad...
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Nov 18, 2022
As the technology industry sheds headcount and trims expenses in response to a worsening economic forecast, digital publishers reliant on Silicon Valley ad spend--namely this week, Protocol and Morning Brew--have found themselves caught in the contraction. In October, as part of these new austerity measures, 34% of technology companies cut or paused their advertising budgets,...
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Nov 18, 2022
To celebrate the upcoming Thanksgiving holiday in the U.S., Instagram released a "Thankful for Friends" chat theme that adds fall colors and a Thanksgiving-themed background to conversations. Our guide will show you how to use the Thankful for Friends chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on...
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Nov 18, 2022
Twitch detailed several updates during its monthly Patch Notes livestream Thursday. The Amazon-owned streaming platform will begin experimenting later this year with giving streamers the ability to tag another channel in their title, letting viewers interact with that tag and follow that channel without leaving the stream they're watching. Twitch will also begin experimenting with...
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Nov 18, 2022
As people use the Instagram mobile application, they may come across bothersome users they don't want to interact with. When this happens, they have the option to block those users in order to stop them from being able to see their content or interact with them in the app. Our guide will show you how...
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Nov 18, 2022
Alcoholic beer will not be sold inside the perimeter of the eight 2022 World Cup stadiums in Qatar, following pressure from officials. The U-turn, announced by organizer FIFA two days before the tournament kicks off, could potentially cause a legal headache for soccer's governing body if sponsor Budweiser--with which it has a $75 million sponsorship...
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Nov 18, 2022
In 2021, Travis Montaque launched Group Black to address inequity in media. Now, with a new venture called Crater, the entrepreneur and Adweek's Media Executive of the Year aims to make a similarly indelible mark on the fast-growing creator economy. Today, Montaque introduced a new network geared towards providing key support to creators who are...
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Nov 18, 2022
For budget Airline Ryanair, the marketing modus operandi has always been rooted in provocative PR. And if you're one of the millions of people who have seen its hot takes on social media, it will come as no surprise an evolution of this strategy is helping it thrive online. From press ads announcing rival EasyJet's...
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Nov 18, 2022
Players of Nintendo's Animal Crossing: New Horizon can periodically find a rusted part by rifling through the recycling bin on their virtual island. And while some might consider a rusted hunk of metal trash, Intel and Dell Technologies saw an opportunity to turn them into in-game treasures and opportunities to promote their own recycling efforts....
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Nov 18, 2022
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's an exciting time, but also leaves room for many questions and paradigms. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a...
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Nov 18, 2022
A few weeks ago, Walmart announced the relaunch Secret Treasures, its $1 billion sleepwear brand. The revamped line will feature trendier styles and even sell under a new brand name: Joyspun. The sleepwear category, said evp of apparel and private brands Denise Incandela in a statement, is "undergoing a significant transformation," and it only made...
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Nov 18, 2022
Digital entertainment and media advertising platform Azerion continues its merger and acquisitions activity with the purchase of programmatic agency and trading desk Hybrid Theory, expanding its footprint across the U.S. and broader APAC market. The financial terms of the deal have not been disclosed. Hybrid Theory, run by chief executive Patrick Johnson, has worked with...
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Nov 17, 2022
Move over, Love Actually. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.'s National Lottery. The largest-ever Christmas campaign from National Lottery operator Camelot is about the magic of luck, drawing an obvious parallel between winning the lottery and falling in love. Created by agency adam&eveDDB, the...
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Nov 17, 2022
Neuromarketing and neuroanalytics firm Neuro-Insight has announced the promotion of Pranav Yadav to global chief executive officer. Yadav, who founded the ad-tech company and is currently the CEO of the U.S. business, will succeed longtime marketing and agency veteran John Zweig as he takes the remaining subsidiaries under his management. Zweig will assume the role...
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Nov 17, 2022
In today's episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of nonprofit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider. The trio breaks down Adweek's 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird. Adweek's Most Powerful Women...
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Nov 17, 2022
Creators on subscription content platform OnlyFans can sell personalized merchandise to their fans following an integration with the Spring platform from Amaze Software. OnlyFans creators with stores on Spring can connect those stores directly to their profiles on the platform and offer digital and physical merchandise such as calendars, puzzles and T-shirts directly to fans....
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Nov 17, 2022
Kraft Heinz's frozen food brand Delimex is giving an assist to gamers in the name of snacks. In its first campaign after a rebrand, Delimex is "Feeding Gamers" literally and figuratively. Through Nov. 18, Delimex is creating a team in three games--Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2 and Overwatch 2--and...
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Nov 17, 2022
If a cannabis marketer uses groovy, psychedelic images--think flower power and candy colors--it may bring to mind Woodstock-era bacchanals with a "turn on, tune in, drop out" vibe. A new campaign from Canyon THC has purposely co-opted the look of that acid trippy period, but flipped the carefree Summer of Love notions on their heads....
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Nov 17, 2022
Omnicom Media Group will be the first agency to team up with TelevisaUnivision to leverage its Hispanic household data graph. Top line The data graph will integrate with OMG's identity solution, Omni ID, through a privacy-oriented clean room technology and work to power its targeting, optimization and measurement for always on activation across the entirety...
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Nov 17, 2022
With 52 years of experience making World Cup sticker books, trading card company Panini America begins planning for the next installment of soccer's largest event as soon as the latest one ends. Panini has sold a billion packets of stickers worldwide featuring player photos and team logos in 10 different languages using that approach. Unfortunately,...
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