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AdWeek News
Jul 07, 2020

Facebook News: How to See More Stories From a Publication
Facebook recently officially rolled out its Facebook News tab, which gives users the ability to view local, regional and national news stories in a single place. When you're browsing the Facebook News tab, you may decide that you want to see more stories from a specific publication. Our guide will show you how this is...

AdWeek News
Jul 07, 2020

Augmented Reality Is Having a Moment. Don't Miss Out
Augmented reality has received much attention over the last few months as stores closed their doors and consumers sheltered in place. AR brings the in-store buying experience into consumers' homes. Shoppers can see how a new pair of glasses, cute summer dresses or freshly dropped sneakers look like on their own faces, bodies and feet,...

AdWeek News
Jul 07, 2020

Instagram Begins Small Global Test of Instagram Shop Tab
Instagram will begin running a "small global test" of the Instagram Shop tab Tuesday. The Facebook-owned photo- and video-sharing network said when it introduced Facebook Shops in May that Instagram Shop would begin rolling out in the U.S. this summer. Instagram said that during the test, the Shop tab will bring users to the shopping...

AdWeek News
Jul 07, 2020

7 Demands for the NFL by Native American Leaders; Online Shopping Scams Surge: Tuesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Leaked Letter to NFL by Native American Leaders Demands Immediate...

AdWeek News
Jul 06, 2020

Facebook NPE Team Will Pull the Plug on Hobbi, Lasso July 10
Pinterest and TikTok can rest a little easier, as the Facebook NPE Team revealed last week that it will shut down its experimental applications that were inspired by the two platforms--Hobbi and Lasso, respectively--July 10. Facebook confirmed the shuttering of the two apps, saying that they were experimental in nature, and admitting that they didn't...

AdWeek News
Jul 06, 2020

Facebook Wants Users to Ask Themselves 3 Questions to Help Stamp Out Fake News
Facebook teamed up with some of its third-party fact-checking partners on "Three Questions to Help Stamp Out False News," a campaign that kicked off last week, aimed at helping users make informed decisions on content they see. The campaign is running on Facebook in countries across Africa, the European Union and the Middle East, as...

AdWeek News
Jul 06, 2020

Facebook, Instagram: Wear a Cloth Face Covering
Facebook and Instagram responded to the rise in Covid-19 cases in the U.S. last week. A reminder began appearing atop News Feed on Facebook and Instagram's feed, urging people to wear cloth face coverings to prevent the spread of the virus and directing them to prevention tips from the Centers for Disease Control and Prevention.

AdWeek News
Jul 06, 2020

Instagram, Time Out New York Team Up to Promote BIPOC, Female, LGBTQ Small Businesses
Instagram is teaming up with Time Out New York on virtual small business festival Experience:NYC, which will take place on the @TimeOutNewYork account July 9 and 10. The two-day festival will "bring a piece of New York to Instagram Live," the Facebook-owned photo- and video-sharing network said, showcasing 16 small businesses with BIPOC, female or...

AdWeek News
Jul 06, 2020

LinkedIn Aims to Bring Digital Skills to 25M People With Free LinkedIn Learning Paths
LinkedIn kicked off an initiative last week aimed at bringing digital skills to 25 million people by year-end, free-of-charge, backed by $20 million in cash grants from parent company Microsoft. CEO Ryan Roslansky said in a blog post, "In the U.S., the unemployment rate swung from 50-year lows to 70-year highs in just three months....

AdWeek News
Jul 06, 2020

Stella Artois Creates Gorgeous Street Art That Cleverly Helps Friends Social Distance
Stella Artois has created a huge, bright 28 x 14-meter piece of artwork right in the heart of London's famous Brick Lane district. But its geometric shapes and contrasting colors don't just look pretty, they cleverly show people where to sit to maintain social distancing. Pubs in England were allowed to reopen this weekend for...

AdWeek News
Jul 06, 2020

These Edibles Are Designed to Match the Characters of HBO Max's New Show
For those who haven't met Emily, star of HBO Max's upcoming comedy called Close Enough, here's a quick description, according to the streaming service: She's logical and organized, and she's a busy working mom who's trying to have it all. In short, she's the prototypical modern cannabis consumer--at the very least, she's canna-curious--and she'd likely...

AdWeek News
Jul 06, 2020

LinkedIn Adds Open to Work Feature for Job Seekers
LinkedIn rolled out new features last week to help members find work via its community. Vice president of product Kiran Prasad introduced the updates in a blog post, starting with the Open to Work feature, which enables members to let other members know they are looking for employment. LinkedIn users can go to their profile...

AdWeek News
Jul 06, 2020

WhatsApp Begins Rolling Out a Host of New Features
Several new features will be added to WhatsApp over the coming weeks. The Facebook-owned messaging application said in a blog post that stickers are one of the fastest-growing ways for its users to communicate, and it is rolling out new animated sticker packs. People will soon be able to add new contacts by scanning QR...

AdWeek News
Jul 06, 2020

Ad Tech's Biggest Event Dmexco Will Be Virtual Only
Dmexco will now be a completely virtual event due to the global impact of the novel coronavirus pandemic. Ad tech's big industry event, usually hosted in Cologne, Germany, was slated to commence as a hybrid in-person and digital conference, but a lackluster response to that concept caused host venue Koelnmesse to change course. "Out of...

AdWeek News
Jul 06, 2020

Leaked Letter to NFL by Native American Leaders Demands Immediate Action on Redskins Name
A letter sent to NFL commissioner Roger Goodell on Monday, which can be read in full below, demands immediate action to change the name of the league's Washington Redskins team. The campaign to change the Washington team's name--a double-edged sword that is not only a derogatory slur but also refers to a bleak period of...

AdWeek News
Jul 06, 2020

Facebook Adds to Monetization Options for Video Creators
Facebook rolled out several updates last week aimed at enabling creators to better monetize their video content on its platform. Product marketing director Yoav Arnstein and head of creator and publisher experience Jeff Birkeland outlined all of the changes in a blog post, writing, "Now more than ever, creators, video publishers and media are using...

AdWeek News
Jul 06, 2020

A Literary Festival for Diverse Voices Finds a Home Online
What happens when you hand over the reins of a literary festival to the hosts of the popular feminist podcast Call Your Girlfriend? You get By The Books: A Collection of Rising Voices, a highly diverse online lit fest. By The Books starts today and is curated by Ann Friedman and Aminatou Sow--the hosts of...

AdWeek News
Jul 06, 2020

Messaging Tech Platform Holler Helps Brands Contribute to Consumer Conversations
Consumers who use apps such as iMessage, Venmo, Facebook Messenger and WhatsApp are probably familiar with the option to use animated stickers to express emotions or simply liven up a chat. And recently, branded stickers have appeared as users type in certain words. Holler, a messaging technology platform, is responsible for the recent rise of...

AdWeek News
Jul 06, 2020

Holler's Animated Stickers Are Right Place, Right Time Marketing
Users of apps such as iMessage, Venmo, Facebook Messenger and WhatsApp are probably familiar with the option to choose animated stickers to express emotions or simply liven up a chat. And recently, branded stickers have begun appearing when users type in certain words. Holler is responsible for the recent rise of sticker campaigns designed to...

AdWeek News
Jul 06, 2020

Criteo's Megan Clarken on Post-Cookie Preparations and Crisis Leadership
Criteo raised its Q2 revenue forecast to the $175 million range, up from earlier guidance of $147 million, thanks to "better than expected business performance" since the publicly traded company last briefed investors. The company's stock price rose by more than 20% within minutes of issuing the update Monday, which also noted that its recently...

AdWeek News
Jul 06, 2020

Super-Cleaning Robots May Be the Future of Worker and Consumer Protection
MIT's Computer Science and Artificial Intelligence Laboratory (CSAIL) teamed up with intelligent mobility robotics company Ava Robotics and the Greater Boston Food Bank (GBFB) to create a robot that can clean 4,000-square-foot spaces to CDC standards in as little as 30 minutes. The researchers involved believe the CSAIL robot may be the future of keeping...

AdWeek News
Jul 06, 2020

Facebook Details Several Updates to Its Business Terms
Facebook last week detailed a host of updates to its business terms, all of which go into effect Aug. 31. The social network is rolling out new global data processing terms that apply to all advertisers worldwide, not just those subject to the European Union's General Data Protection Regulation. Facebook said in a blog post...

AdWeek News
Jul 06, 2020

Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go
Hollywood A-list directors are no strangers to advertising, but they tend to surface only for big-budget, long-form cinematic spots. So it was a nice surprise to see that the newest ad for mobile game Pok?mon Go was, despite being relatively modest in its ambitions, helmed remotely by star director Rian Johnson, who's apparently a fan...

AdWeek News
Jul 06, 2020

Pandemic Sees Rivals Royal Caribbean and Norwegian Team Up
Despite competing for cruisers out at sea, Royal Caribbean and Norwegian Cruise Line are teaming up to help throw their industry a life preserver during the Covid-19 pandemic. Announced this morning, and first reported by The Washington Post, the cruise lines are leading the creation of a health and safety panel aimed at helping the...

AdWeek News
Jul 06, 2020

Pinterest Begins the Long Task of Repairing Its Corporate Culture
Pinterest began taking steps last week to review and repair a corporate culture that has come under fire in recent weeks. The company's board of directors created a special committee of independent directors to conduct a review of its workplace culture. The board retained Wilmer Cutler Pickering Hale and Dorr to handle the review, and...

AdWeek News
Jul 06, 2020

Facebook Corrects Issue That Could Have Enabled Developers to Access User Data Past Time Limit
Facebook last week detailed a since-corrected issue that may have given developers access to user data beyond a previously established 90-day limit, and the social network released updates to its platform terms and developer policies. Vice president of platform partnerships Konstantinos Papamiltiadis detailed the issue in a blog post last week, reiterating the social network's...

AdWeek News
Jul 06, 2020

Colin Kaepernick Lands First-Look Deal at Disney
Civil rights activist and former San Francisco 49ers quarterback Colin Kaepernick has teamed up with The Walt Disney Company. Kaepernick's production firm Ra Vision Media and Disney have struck a first-look deal to develop programming centered on race, social injustice and the quest for equity, the companies announced today. The deal will extend across all...

AdWeek News
Jul 06, 2020

Online Shopping Scams Have Been on the Rise Amid the Pandemic
"I ordered online," said one claimant. "Never got the order. No longer an address or phone number to contact anyone." "Ordered a pillow," posted another. "After two weeks, checked order and the website is no longer available." "I was served an Instagram ad for a clothing company," relayed yet another. "There are no updates to...

AdWeek News
Jul 06, 2020

Carlsberg Welcomes Brits Back to Pubs for Their First Long-Awaited, Socially Distant Pints
LONDON--It's a clich?, but just as with tea, pubs really are central to British culture, and many Brits have been dreaming of a proper pub-poured pint since they closed on March 20 as England went into lockdown. On Saturday--dubbed by many as "Super Saturday"--the government allowed pubs and bars to reopen for the first time...

AdWeek News
Jul 06, 2020

Cleveland Indians Will Review Name After Redskins Controversy
The Cleveland Indians announced via Twitter late Friday that the team would consider a name change. "We are committed to engaging our community and appropriate stakeholders to determine the best path forward with regard to our team name," according to a statement from the team. The decision to review the name "Indians" came after a...

AdWeek News
Jul 06, 2020

Walmart Wants to Salvage Summer With Drive-In Movie Theaters and Virtual Summer Camp
In a summer unlike any other, Walmart has announced two initiatives to keep kids entertained. The retailer is launching a free online summer camp, created in partnership with family experience company Camp, and transforming 160 of its parking lots across the nation into drive-in movie theaters. Walmart evp and chief customer officer Janey Whiteside said...

AdWeek News
Jul 06, 2020

Facebook: How to Hide a Publication From the News Tab
Facebook officially rolled out its Facebook News tab last month, allowing users to view local, regional and national news from a variety of sources in a single place. If you come across a publication you don't want to see in your News tab, you can hide it so that stories from that source no longer...

AdWeek News
Jul 06, 2020

Facebook, WhatsApp, Telegram Pause Responding to Hong Kong Authorities' Requests for User Data
Facebook reacted to China's imposition of a national security law in Hong Kong last week by revealing Monday that requests for Facebook and WhatsApp user data from law enforcement agents in the special administrative region were suspended. Messaging application Telegram took similar steps, as well, telling Hong Kong Free Press that it will not process...

AdWeek News
Jul 06, 2020

Influencer Marketing Pioneer Coltrane Curtis on the Steps to Success for Industry Talent
Team Epiphany founder Coltrane Curtis is all about firsts. He was one of the first employees at Ecko Unlimited before urban fashion caught fire. He was at the vanguard with Complex magazine, serving as what he called "editor at extra large." Curtis forged a partnership with rapper 50 Cent to create G-Unit Apparel, and was...

AdWeek News
Jul 06, 2020

Adweek Together: The Future of AR
Augmented reality has been on the rise as a marketing tool. It brings the in-store buying experience into consumers' homes, especially as physical stores close or remain closed during the pandemic. And the technology is evolving, with platforms adding cool new features and the next generation using it to power cause-related campaigns. As Joachim Scholz,...

AdWeek News
Jul 06, 2020

KFC Malaysia Makes 86-Track Playlist, Marking Each Day Its Stores Were Closed
Life has been tough for communities throughout lockdown all over the world. But it's not just people who are missing company--inanimate objects are too, as KFC Malaysia illustrated in its latest campaign to promote the reopening of its restaurants. The fried chicken chain has released a new video featuring a lonely chair, sauce dispenser and...

AdWeek News
Jul 06, 2020

Want People to Keep 6 Feet Away? This Agency's Distance Couture Is the Perfect Solution
It depends on your politics and outlook, but AMV BBDO is betting most people wouldn't choose to sit next to someone who has a persistent dry cough right now--nor a self-proclaimed anti-vaxxer. The U.K. agency developed a range of T-shirts designed to scare people away from you (a little) so that you can maintain your...

AdWeek News
Jul 06, 2020

Haunting Film Uses the Power of Dance to Raise Awareness of Motor Neurone Disease
Motor neurone disease, also known as amyotrophic lateral sclerosis (ALS) or Lou Gehrig's disease, is a debilitating illness that afflicts hundreds of thousands of people each year, including physicist Stephen Hawking, who lived with the condition for 55 years before succumbing to it in 2018. Currently, there is no cure, and charities say research into...

AdWeek News
Jul 06, 2020

Behind Crayola's Continued Push for More Inclusion in Its Products
As the issue of race in America remains at the forefront of the national conversation, brands are increasingly under the microscope on how they view inclusion, both internally in their company's staff and externally in their products. Some children's brands took the issue to heart years ago. In 1968, Mattel debuted its first Black doll....

AdWeek News
Jul 06, 2020

The Current State of Digital Measurement by Attribution Is Flawed
My great grandfather Lawrence "Chubby" Woodman invented the fried clam on July 3, 1916, in front of his restaurant, Woodman's, on the North Shore of Massachusetts. When the Depression hit, the restaurant business was slow, and Chubby tried his hand at gambling. He won but knew his wife wouldn't approve so he hid his gambling...

AdWeek News
Jul 06, 2020

Inside the Ad World's Diversity Revolution: Monday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 8 Minutes and 46 Seconds Lead to Change Across the...

AdWeek News
Jul 03, 2020

Washington Redskins Officially Begin Review of Team Name
After facing intense pressure in recent weeks, the Washington Redskins have officially begun a review of the team's name. In a statement from the team, owner Dan Snyder said: "This process allows the team to take into account not only the proud tradition and history of the franchise but also input from our alumni, the...

AdWeek News
Jul 03, 2020

Washington Redskins Officially Begin Review of Team Nickname
After facing intense pressure in recent weeks, the Washington Redskins have officially begun a review of the team's nickname. In a statement from the team, owner Dan Snyder said: "This process allows the team to take into account not only the proud tradition and history of the franchise but also input from our alumni, the...

AdWeek News
Jul 03, 2020

Where to Binge TV Shows This Weekend; Periscope Walkout Escalates: Friday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Which Streaming Service Is Best for TV Binging This Holiday...

AdWeek News
Jul 02, 2020

Washington Redskins Products No Longer Appear on Nike's Apparel Site
Nike appears to have removed all of its NFL fan apparel for the Washington Redskins from its website. The move follows pressure from another sponsor, FedEx, which asked the team to change its name. Adweek has contacted Nike for comment. Earlier this week, Adweek reported that three letters signed by close to 90 investment firms...

AdWeek News
Jul 02, 2020

Mastercard ‘True Name' Spot Shows Importance of Letting Trans People Use Their Real Identity
For transgender and non-binary people who continue to face injustice and prejudice, shopping can be an ordeal: most banks demand a customer uses their birth name. Mastercard, an official sponsor of World Pride for a decade, was the first financial brand to change this when it rolled out its True Name card in December, enabling...

AdWeek News
Jul 02, 2020

After Almost 2 Decades, Global Chief Experience Officer Richard Ting Leaves R/GA
A leader and agency veteran of almost two decades is leaving R/GA. Richard Ting, who serves in the dual role of global chief experience officer and U.S. co-CCO, is leaving the agency to pursue an unspecified opportunity. His last day will be July 16. R/GA does not have an immediate replacement lined up for Ting's...

AdWeek News
Jul 02, 2020

Periscope's Entire Staff Joins Walkout Over Parent Company's Resistance to Black Lives Matter
The entire staff of Minneapolis agency Periscope has walked off the job in protest of the actions of parent company Quad. Yesterday, 13 staffers--including Nathan Young, Periscope group strategy director and co-founder of 600 & Rising--walked off the job at Periscope, citing interference from parent company Quad in the agency's communications around Black Lives Matter...

AdWeek News
Jul 02, 2020

Mark Zagorski Named as DoubleVerify's New CEO
DoubleVerify has named Mark Zagorski as CEO effective July 21, a move that follows his recent departure from Rubicon Project where he was president and COO after its merger with Telaria. Zagorski was CEO of Telaria and oversaw the publicly listed company's repositioning from a video ad-tech specialist to an outfit primarily known for connected...

AdWeek News
Jul 02, 2020

TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool
TikTok, the video sharing social network service, has experienced tremendous growth during the Covid-19 pandemic. Although initially aimed at teens and tweens, TikTok has started attracting older users. It provides an online venue for lip dubbing and dance contests where participants can engage with other users around the world. Recently, TikTok users have gained media...

AdWeek News
Jul 02, 2020

Periscope Staffers Walk Out; Investor Pressure on the Redskins: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Walk Out After Periscope Parent Company Bars Posting About...

AdWeek News
Jul 02, 2020

Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One
Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming guide Reelgood. Of the six major subscription streaming services--Amazon Prime Video,...

AdWeek News
Jul 01, 2020

Today's Consumers Are Shopping More Efficiently, Buying More
With safety concerns foremost on people's minds, consumers aren't approaching brick-and-mortar shopping as a casual activity, according to Stefanie Jay, vice president and general manager of Walmart Media Group. "They're shopping more efficiently," said Jay in conversation with Danny Wright, Adweek's chief brand officer, during today's Future of Shopping event. "It's less about leisure shopping....

AdWeek News
Jul 01, 2020

Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers
Approaching its 10th anniversary, fashion resale marketplace Poshmark continues to innovate to stay ahead of how, where and why we shop. With more than 60 million subscribers, the site connects buyers and sellers of new and used clothing, shoes and accessories. "The way we really grew was by getting a community of users that really...

AdWeek News
Jul 01, 2020

Ryan Reynolds' Mint Mobile Pokes Fun at ‘Big Wireless' for Sports Stadiums
Mint Mobile might not have a big sports stadium in its name, but according to the budget mobile carrier's new spot, that's a good thing for customers. The ad, voiced by Mint's eccentric owner and actor Ryan Reynolds, notes that the price tag on those stadiums--of which all the major carriers have at least one--must...

AdWeek News
Jul 01, 2020

Ulta Beauty Shared How the Cosmetics Brand Adapted to the Pandemic
Karla Davis, Ulta Beauty's senior director, integrated marketing and media, doesn't want things to go back to normal--she wants them to be better. That's what Davis told Adweek's director, Inside the Brand, Heide Palermo, today during Adweek's virtual event The Future of Shopping. During the conversation, Davis talked about how Ulta has navigated the past...

AdWeek News
Jul 01, 2020

Cosmetics Retailer Ulta Beauty on How It's Adapted to the Pandemic
Karla Davis, Ulta Beauty's senior director, integrated marketing and media, doesn't want things to go back to normal--she wants them to be better. That's what Davis told Adweek's director, Inside the Brand, Heide Palermo, today during Adweek's virtual event The Future of Shopping. During the conversation, Davis talked about how Ulta has navigated the past...

AdWeek News
Jul 01, 2020

The ‘Brands of Tomorrow' Will Be Authentic, Community-Led and Forward-Thinking
To kick off Adweek's The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus pandemic has shifted, accelerated and upended trends in the retail space. The conversation bore three main takeaways: Brands must respond to consumers, employees and outsiders by reflecting their values authentically. Community-building can't...

AdWeek News
Jul 01, 2020

How Should Brands Approach the Customer Experience Now and After the Pandemic?
The Covid-19 pandemic has led to an explosion in online shopping and physical store closures in the U.S. To survive, brands will need to adapt their customer experience to changes in shopping behaviors. In conversation with Adweek's senior editor of brands Robert Klara during The Future of Shopping virtual event, Jenna Flateman Posner, vp of...

AdWeek News
Jul 01, 2020

Small Businesses Can Stock Up for the Connected Consumer
Since the introduction of Amazon's signature virtual assistant Echo, powered by Alexa, customers have engaged with brands differently and with ease. Increasingly, consumers are getting more comfortable using voice-enabled devices to help with tasks like shopping. According to research conducted by Amazon last year, 39% of customers said they were quite comfortable starting their shopping...

AdWeek News
Jul 01, 2020

Why Brands Are Boycotting Facebook
If it seemed like you heard rumblings of a Facebook advertiser boycott, then blinked and realized it had grown into a massive movement involving many of the world's top brands, there's a simple reason for that: It really did happen that quickly. Coca-Cola, Diageo, Ford, HP, Kimberly-Clark and many others (you can keep up with...

AdWeek News
Jul 01, 2020

Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit
Facebook has agreed to a brand safety audit amid industrywide pressure over its policies about hate speech and their enforcement. The announcement comes as a number of brands have said they will take their advertising dollars elsewhere this month and generally reexamine their social media spends over what they characterized as the social network's inaction...

AdWeek News
Jul 01, 2020

Group of Agencies Band Together to Offers $1.5 Million for Women and POC Founders
A new coalition effort between four agencies and Black-led venture fund Harlem Capital has pledged to commit $1.5 million biannually in pro bono marketing services to diverse founders. The Diversity Marketing Consortium (DMC) launched Wednesday with employee experience agency Cheer Partners, influencer agency Social Studies, SourceCode Communications and marketing firm Superbolt committing to offer free...

AdWeek News
Jul 01, 2020

5 Walk Out After Periscope Parent Company Bars Posting About Black Lives Matter
At least five employees at Minneapolis agency Periscope walked out today in objection to the actions of parent company Quad. The walkout was created to protest two issues: alleged interference by its parent company in Periscope's social media communications about the Black Lives Matter movement and staffer concerns that Quad was releasing deceptive data about...

AdWeek News
Jul 01, 2020

Investors Ask Nike, FedEx and PepsiCo to End Relationships With the Washington Redskins
On Friday, three separate letters signed by 87 investment firms and shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to terminate their business relationships with the NFL's Washington Redskins unless the team agrees to change its controversial name. Native American leaders have pushed for the Washington, D.C., NFL team to change its...

AdWeek News
Jul 01, 2020

Hyundai's Web Series Celebrates Zero-Emissions Road Trips in the Covid-19 Era
For some facets of the travel and hospitality industry--namely airlines and cruises--the worsening coronavirus pandemic has been calamitous. But others--like automobiles, RVs and outdoorsy, social distancing-friendly retreats--have more to hold out hope for. According to an ongoing survey taken by the U.S. Travel Association, 68% of respondents feel safest traveling in their personal cars. To...

AdWeek News
Jul 01, 2020

Publicis Groupe Releases U.S. Diversity Data, Outlines 7 Actions
Publicis Groupe became the latest holding company to share its U.S. diversity data today. The numbers were announced in an internal memo from Pubicis Groupe CEO Arthur Sadoun, which outlined seven steps that the holding company is taking to improve diversity, inclusion and equity, including an investment of 45 million euros ($50.7 million) in D&I...

AdWeek News
Jul 01, 2020

Beavis and Butt-Head Return to TV, Moving From MTV to Comedy Central
Beavis and Butt-Head are heading back to the couch--again. MTV's hit '90s animated series about a pair of snickering teenage couch potatoes is returning to the airwaves, but this time the show will air on Comedy Central. The network, which like MTV is owned by ViacomCBS, has made a deal with series creator Mike Judge...

AdWeek News
Jul 01, 2020

Meet the Security Robot That May Be Coming to Your Local Store or Office Park
Even without the googly eyes of some of its sister automatons, Badger Technologies' PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company's roster of automated retail workers and its first foray into the...

AdWeek News
Jul 01, 2020

Meet the Security Robot That May Be Coming to Your Local Supermarket
Even without the googly eyes of some of its sister automatons, Badger Technologies' PatrolBot resembles more of a roving kiosk than the dystopian Terminator-type that the idea of a security robot might conjure to some. The robot is the latest addition to the company's roster of automated retail workers and its first foray into the...

AdWeek News
Jul 01, 2020

Dole Pledges to Eliminate Processed Sugar, Food Waste and Plastic Packaging by 2025
A line of superimposed text in a new ad from Dole Packaged Foods, owned by Japan's Itochu Corporation, states, "We deserve the world we live in. Our children don't." The 90-second spot, titled "Dear Leaders of the World," is part of the company's push to build a better future. Told through the perspective of a...

AdWeek News
Jul 01, 2020

More Advertisers Consider Joining Facebook Boycotts as UK Regulators Eye Big Tech
Nearly a third of major advertisers are considering pulling back ad spend on social platforms, according to research from the World Federation of Advertisers (WFA), which comes as U.K. regulators recommend that tech giants be reined in. The international scrutiny of platforms comes as brands pledge to temporarily stop advertising on Facebook as part of...

AdWeek News
Jul 01, 2020

USA Today Invests Further In Esports Coverage
USA Today is bringing more esports to its readers. Under a new partnership, the publisher's Sports Media Group and Super League Gaming, a gaming content and community platform, are teaming up. The new alliance will begin July 6 with a Madden NFL 20 Tournament, where players will compete and the top 10 will win a...

AdWeek News
Jul 01, 2020

Demand for Packaged Food Continues as Pandemic Concerns Loom
The longer people stay close to home, the more CPG manufacturers continue to benefit. Surging rates of new coronavirus cases, coupled with some states either pausing or reversing their reopening efforts, suggest this trend will last for the foreseeable future. General Mills and Conagra Brands are the latest companies to reveal just how in demand...

AdWeek News
Jul 01, 2020

Wix Adds New Flexible Design Tech Tools and Ecommerce Services
Wix is aiming to bring more flexibility to professional web design with a new design studio aimed at developers and creative agencies. The Editor X platform, which has been in a closed beta test until this week, allows for features that better adjust to different screen sizes, such as responsive text, image scaling and anchoring...

AdWeek News
Jul 01, 2020

Quirky Interactive Art Campaign Lets Kids Send Climate Change Messages With AR Faces
A new interactive art campaign is making children the face of climate change--literally. The project, from artist Olafur Eliasson with support from agency AKQA, lets kids superimpose their faces on various environmental scenes through augmented reality tech and share their thoughts about how climate change will impact their futures. All that's needed to participate is...

AdWeek News
Jul 01, 2020

Facebook: How to Hide an Article From the News Tab
Facebook officially launched its standalone Facebook News tab in June 2020. The tab allows users to view news from local, regional and national outlets in a single place. If you come across a story you don't want to see in this News tab, our guide will show you how to hide it. Note: These screenshots...

AdWeek News
Jul 01, 2020

Streaming Services' Churn Rates Rise During Pandemic
If it wasn't hard enough getting consumers to subscribe to streaming services, it's becoming even more difficult to keep them around. Churn rates in the streaming television world are going up, even as overall video consumption has increased, according to research firm Parks Associates. Churn rates for OTT services were at a high of about...

AdWeek News
Jul 01, 2020

We're Waiting for the Diversity of Executive Leadership Teams to Reflect the Future
2020 marks a pivotal time in history for Black America. While at the mercy of Covid-19, Black people in America are, yet again, reminded of the other pandemic that has spanned over four centuries: racial inequality. The immensity of these traumatic events has left a collective burden on Black communities and has seeped into the...

AdWeek News
Jul 01, 2020

Essity's Newest Boundary-Pushing Ad Explores the Joy and Agony of Having a Womb
If the narrative created by most ads was anything to go by, you'd think women from the age of puberty and beyond were put on this Earth to look good, have a few babies and then basically drop off the edge of the planet by the time they hit menopause--only to return in a cameo...

AdWeek News
Jul 01, 2020

While the C-Suite's Post-Pandemic Outlook Is Bleak, CMOs Remain Optimistic
How long the economic impact of Covid-19 will last has chief marketing officers at odds with the rest of their C-Suite. In April, one survey found that 72% of CFOs expected the pandemic to have a significant impact on their businesses; however, CMOs are much more bullish about the economy and how the pandemic will...

AdWeek News
Jul 01, 2020

Adweek Radio: Video Producers Keep Content Coming During Covid-19
In this week's episode of Adweek Radio, we're diving into how video production is getting done during Covid-19. Despite stay-at-home orders and lockdowns, commercial production is still getting done. Brands have messages to get out, and production companies are more than willing to get to work. But innovating and adapting are key. We talked with...

AdWeek News
Jul 01, 2020

Publishers Continue Prioritizing First-Party Data as CCPA Enforcement Begins
The California Consumer Privacy Act has been law since Jan. 1, but enforcement starts today. And as the brand marketing ecosystem is forced to comply with the privacy law, publishers have had months to adhere to it, including ensuring their ad-tech vendors are in compliance. "Businesses should be mindful of the July 1 deadline. And...

AdWeek News
Jul 01, 2020

Netflix's New CMO; Why Brands Are Still Selling Redskins Merch: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Bozoma Saint John Joins Netflix as New CMO It's a...

AdWeek News
Jul 01, 2020

Don't Expect a Marketing Blitz From Auto Brands on This Fourth of July
Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer. Half a dozen makes, including Detroit's Big Three, were advertising an unprecedented interest-free financing over seven years. These...

AdWeek News
Jun 30, 2020

Girl-Power Toy Brand GoldieBlox Has Created a Virtual Summer Camp for Science and Art
GoldieBlox, the toy company known for empowering young girls and battling the Beastie Boys, is launching a virtual summer camp that will introduce kids to the female tech elite and give them space to experiment. There will be paper m?ch?, star gazing and camp fires (s'mores not included). "Curiosity Camp" will take the place of...

AdWeek News
Jun 30, 2020

CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions
Enforcement of the California Consumer Privacy Act (CCPA) officially begins from July 1, but unclear guidelines and coming ballot initiatives can make complying to the law difficult. The law, which went into effect on Jan. 1, gives internet users in California the right to request businesses to not sell, and even delete, their personal information....

AdWeek News
Jun 30, 2020

Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever
The role of marketing and brands today is not the same as it was even six months ago. There are the swings in marketing staffing and budgets, new expectations for how brands should behave and an increasing need for authentic connections. Adweek's chief community officer Nadine Dietz has been tracking these trends and getting to...

AdWeek News
Jun 30, 2020

Amazon Acquires Zoox, Paving the Way for Deliveries With Driverless Vehicles
Amazon is set to acquire autonomous vehicle developer Zoox at a value of approximately $1.2 billion, aiding Zoox in its current focus of developing and deploying the "robotaxi," a self-driving car that will be used for an automated taxi service. Zoox will remain a standalone business, and will continue to be led by CEO Aicha...

AdWeek News
Jun 30, 2020

The Perfectly Imperfect Gritty Gets a Makeover From Queer Eye's Fab Five
For Queer Eye's fifth season, the Fab Five traveled to Philadelphia to work its pure, heartwarming magic on the City of Brotherly Love. To promote the new season, which debuted on Netflix earlier this month, the makeover show's stars lent their talents to one of Philadelphia's best-loved residents: Gritty, the unpretentious fluffy orange mascot of...

AdWeek News
Jun 30, 2020

Airlines ‘Doing the Math' on How to Accommodate More Travelers
As Americans begin to travel again, airlines are adding routes to carry passengers. But a total recovery isn't yet in sight. Last weekend showed signs of progress, as the Transportation Security Administration logged the busiest weekend since mid-March with more than 1.8 million travelers passing through America's airports. But that number still represents a steep...

AdWeek News
Jun 30, 2020

One of Ad Tech's Biggest Names Is Gone. What Has the Industry Learned?
The big hitters of the early ad-tech era are slowly disappearing, spurring pangs of nostalgia along with insights as the sector continues to encompass more forms of media. For instance, today Rubicon Project joined AppNexus in the graveyard of programmatic greats, after its merger with Telaria, itself an offshoot of the original Tremor Video. The...

AdWeek News
Jun 30, 2020

Bozoma Saint John Joins Netflix as New CMO
Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer. Saint John, who has developed a sterling reputation in the marketing world for her marketing work in media, entertainment and tech spaces, will start full-time at Netflix in August. She'll succeed Jackie Lee-Joe, Netflix's current chief marketing officer, who only...

AdWeek News
Jun 30, 2020

We Asked These 10 Brands Why They Still Sell Washington Redskins Merchandise
The month of June saw an unprecedented push for racial justice that impacted brand marketing like never before. Land O'Lakes retired its Native American mascot. Uncle Ben and Mrs. Butterworth's are reviewing their slavery-era branding, while Aunt Jemima is getting a total rebrand. Dreyer's has pledged to change the name of Eskimo Pie. So it's...

AdWeek News
Jun 30, 2020

Campbell's Late July Snack Brand Debuts First National Campaign
After 17 years of business, snack brand Late July is debuting its first national advertising campaign. Owned by the Campbell Soup Company, Late July, which sells chips, crackers and popcorn, will begin its marketing push on Wednesday--fittingly, the first day of July. The campaign will run across broadcast, digital and streaming platforms, such as Roku,...

AdWeek News
Jun 30, 2020

YouTube TV's Price Has Nearly Doubled in 3 Years
The price of the over-the-top television service YouTube TV is going up--again. YouTube TV, one of several virtual multichannel video programming distributors (vMVPDs) on the market, is raising its price today to $64.99 a month for new customers, the company announced today in a blog post. Existing customers will see the change reflected in their...

AdWeek News
Jun 30, 2020

To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within
Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business. Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms. This partnership...

AdWeek News
Jun 30, 2020

How Coca-Cola Inspired the Van Leeuwen Artisan Ice Cream Brand
Van Leeuwen Artisan Ice Cream launched with $60,000 and a truck in 2008. Reinventing the ice cream truck was the way founder Ben Van Leeuwen expected his eponymous brand to grow. Twelve years later, Van Leeuwen Artisan Ice Cream and its 35 flavors can be found in grocery stores, restaurants, resorts and in its own...

AdWeek News
Jun 30, 2020

Facebook Is Changing Its Algorithm to Prioritize Original Reporting
Facebook is changing the way news stories are ranked to prioritize original reporting and transparent authorship, the platform said today in a blog post. The change was based upon feedback Facebook received in its user research, which indicated an appetite for more credible and informative news stories. The platform is working with academic experts and...

AdWeek News
Jun 30, 2020

Three Wishes Cereal Tracked Down the Willy Wonka Cast to Test Its New Cocoa Flavor
Debuting a new product comes with a slew of complications--even when it doesn't happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative. When pondering how to market a flavor that co-founder Ian Wishingrad describes as truly chocolatey--the brand's fourth...

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