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AdWeek News
Oct 18, 2021

Marketing Believes It Is More Inclusive Than Other Industries
The global marketing industry performs better than many other sectors, such as health and pharmaceuticals, education and professional services in terms of inclusion, an international piece of research has discovered. Preliminary results of "The Global DEI Census," conducted by Kantar for the World Federation of Advertisers (WFA) across 27 countries--including the U.S., South Africa, EMEA...

AdWeek News
Oct 18, 2021

Discord: How to Change Your Profile Banner to a Different Color on Mobile
Discord allows Nitro subscribers to upload a custom banner image to their profile. They also have the option to change their standard profile banner to a different color. Users who aren't Nitro subscribers can also change the color of their profile banner, but they can't upload a custom banner image. Our guide will show you...

AdWeek News
Oct 18, 2021

Instagram: How to Edit a Scheduled Live Video
Instagram allows users to schedule Live videos up to three months in advance. If you schedule an Instagram Live video but later need to make changes to the event (for instance, if you need to change the event's start time), our guide will show you how this is done. Note: These screenshots were captured in...

AdWeek News
Oct 18, 2021

The #SteveMaddenverse Features a Famous Cast of Modern-Day ‘Big Head Girls'
When fashion company Steve Madden released its "Big Head Girls" in 1997, it quickly became one of the most recognizable aesthetic staples of the era. The original platform wrapped by 2005, but it's making a comeback for 2021. Created in partnership with Elite World Group (EWG), The Steve Maddenverse is a virtual experience featuring AR...

AdWeek News
Oct 18, 2021

Essence Expands into France to Support Clients' Programmatic Evolution
Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside...

AdWeek News
Oct 18, 2021

GroupM Expands Into France to Support Clients' Programmatic Evolution
Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in his current role while building Essence France, which will work alongside...

AdWeek News
Oct 18, 2021

Nielsen Refreshes Brand, Logo Following NielsenIQ Sale
Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view of the slimmed-down, refocused...

AdWeek News
Oct 18, 2021

Inside the War for Talent: What Holding Companies Are Doing to Attract Job Seekers
The pandemic remains one of the great disruptors the advertising industry has ever dealt with. Aside from throwing the global economy for a loop, it sped up the rate of ecommerce adoption, launched Zoom and other video conferencing apps to the top of the technology food chain and, most significantly, it altered the employment habits...

AdWeek News
Oct 18, 2021

5 Marketing Mistakes Made by CBD Brands (And How to Avoid Them)
Rarely do we have an opportunity to watch an entire multi-billion-dollar industry take shape before our eyes, with every mistake on full display. That's one of the great things about participating in the CBD industry: everything is so new. To say that there's been a lot of mid-course correction in CBD marketing would be a...

AdWeek News
Oct 18, 2021

Americans Remain Conflicted About In-Person Learning and School Vaccine Mandates
As with so many aspects of pandemic life, Americans continue to have conflicting views on in-person learning and whether schools should require vaccines to attend. A new Adweek-Morning Consult poll asked parents of 5- to 18-year-olds if they prefer hybrid or fully in-person learning: 39% said in-person while 36% said hybrid. That's down from a...

AdWeek News
Oct 18, 2021

How Deep Tech Can Help Brands Save The World
We may come to understand our exit from the pandemic--our 'Pandexit' if you will--as the moment global society decided to start taking its existentialist responsibilities seriously. That might be the perfect moment, then, not only for brands and businesses to refine or even redefine their sense of purpose, but to form deep interlocking partnerships with...

AdWeek News
Oct 16, 2021

Studios and Hollywood Union Reach Tentative Deal, Averting TV, Film Strike
Hollywood studios and the union representing tens of thousands of Hollywood crew members reached a tentative new deal Saturday night, narrowly avoiding a work stoppage that could have ground most television and film production to a halt just as it had finally returned to pre-pandemic levels. The International Alliance of Theatrical Stage Employees, the union...

AdWeek News
Oct 15, 2021

All the Way Up: 5 Ways Companies Can Diversify Boardrooms and C-Suites
Diversity pledges that were going full steam ahead a year ago have come to either a jolting halt or have lost significant momentum. Commitments have stayed commitments rather than being formed into action plans which begs the question--where lies the fate of diverse leadership in the future of corporate America? In terms of upward mobility,...

AdWeek News
Oct 15, 2021

Emotional and Realistic PSA Normalizes the Grieving Process
The Covid-19 pandemic has killed more than 4.8 million people around the world, leaving countless people grieving for lost friends and family. Yet no matter how widespread the experience is, those experiencing bereavement often still feel confused and isolated. A PSA from creative production studio Someplace Nice for the organization Bereaved Families of Ontario hopes...

AdWeek News
Oct 15, 2021

Pinterest Finds That the Pandemic Is Still Impacting Travel Plans
Pinterest shared some trends from travel-related searches on its platform Friday, showing that although many pandemic-induced restrictions have been lifted, Covid-19 is still playing a role in Pinners' plans. The platform wrote in a blog post Friday, "People are back to traveling. But that doesn't mean they're back to old habits. In fact, people are...

AdWeek News
Oct 15, 2021

Publishers Flock to Food Licensing Deals as G-Commerce Heats Up
The hottest food you may ever eat will soon be available in the frozen food section. This morning, First We Feast announced a new partnership with Walmart to distribute its newest product, Hot Ones Boneless Chicken Bites, a frozen food kit that lets fans of the popular YouTube series Hot Ones recreate its infamous challenge...

AdWeek News
Oct 15, 2021

To Reverse Declines, Direct Mail Updates Old Methods With Digital Touches
Direct mail might seem like the marketing equivalent of the Stone Age, but after taking a hit during the pandemic, practitioners are infusing modern touches into the channel. Marketers don't have a choice. The U.S. Postal Service reported "steep declines" in mail volume during the pandemic, and without last year's election, marketing mail volume would...

AdWeek News
Oct 15, 2021

What's a Velvetiser? British Brand Hotel Chocolat's First TV Campaign Explains Just That
What's a velvetiser? Well, British luxury chocolate brand Hotel Chocolat's first work from its new creative agency Gravity Road explains just that. The TV campaign, the first for the brand, explains what a contraption such as a velvetiser actually does--it velvetises of course. The campaign features an in-home hot chocolate machine developed by Hotel Chocolat...

AdWeek News
Oct 15, 2021

The UK's GDPR Overhaul: 5 Things to Be Aware Of
As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye on will be the forecasted updates to data legislation. There is plenty of speculation on what form these changes may take, whether that be abolishing the barrage of cookie consent mechanics as...

AdWeek News
Oct 14, 2021

Twitter Extends Ticketed Spaces to Android Users in the US
Twitter will bring its Ticketed Spaces monetization option for Twitter Spaces audio content to Android users in the U.S. over the next few days. Ticketed Spaces are coming to Android! The option to purchase tickets is rolling out to everyone in the US over the next few days. -- Twitter Support (@TwitterSupport) October 13, 2021...

AdWeek News
Oct 14, 2021

Twitter to Test Ads Within Tweet Conversations
After much effort to improve the health of conversations on its platform, it was only a matter of time until Twitter looked into ways to monetize those conversations. Revenue product lead Bruce Falck said in a tweet thread Thursday that the social network will begin testing a new ad format within conversations, adding that the...

AdWeek News
Oct 14, 2021

Clubhouse Adds Music Mode
Music is audio, after all: Social audio application Clubhouse introduced a new setting to help musicians sound their best while performing on the app, Music Mode. Clubhouse Clubhouse said Music Mode optimizes the app for high-quality stereo sound and allows for the use of professional audio equipment such as external USB microphones or mixing boards...

AdWeek News
Oct 14, 2021

How Disney and Discovery Are Leveraging Cultural Touchpoints to Reduce Churn
When the Covid-19 pandemic hit, streaming services experienced record amounts of growth. Now, as people begin to venture outside more and more, these services are battling subscriber churn once again as they try to hold onto those new audiences. For Lisa Holme, Discovery 's group svp of content and commercial strategy, keeping consumers engaged comes down...

AdWeek News
Oct 14, 2021

Why Instacart Was Right for Carolyn Everson's Next Act
Just one day after Facebook confirmed who will succeed Carolyn Everson in her former post as vp, Everson herself sat down with Profitero president Sarah Hofstetter to talk about her next chapter--and Instacart's. During Profitero's Commerce Live event, Everson told Hofstetter she really didn't know what was next after she departed Facebook in June. "I...

AdWeek News
Oct 14, 2021

WhatsApp Rolls Out End-to-End Encrypted Backups of Chat Histories
WhatsApp began rolling out end-to-end encrypted backups of users' chat histories to all Android and iOS users Thursday. The Facebook-owned messaging application initially discussed the feature at the Samsung Galaxy Unpacked 2021 event in August, saying it would initially be available on the new Samsung Galaxy foldable models and enable people to migrate their chat...

AdWeek News
Oct 14, 2021

Latinx Consumers Care About Brand Beliefs, Peer Approval, and Product Transparency
According to research conducted by The Hispanic Star, Hispanic buying power is currently at $1.7 trillion. While brands have undoubtedly made significant efforts to reach this key demographic, few have been able to really crack the code on what drives Hispanic and Latinx consumers in their purchase behaviors. We asked marketers from Facebook, Coca-Cola, Microsoft...

AdWeek News
Oct 14, 2021

Instagram: How to Cancel a Scheduled Live Video
Instagram introduced the ability for users to schedule Instagram Live livestreams up to three months in advance. If you schedule a livestream but later need to cancel it, our guide will show you how this is done. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the Instagram Live camera...

AdWeek News
Oct 14, 2021

LinkedIn to Shutter Localized Version of Its Platform for China
LinkedIn said Thursday that it will sunset the localized version of its platform in China, which it debuted in February 2014, due to "a significantly more challenging operating environment and greater compliance requirements." The professional network is not bailing on the sizable market, saying that it will roll out standalone jobs application InJobs in China...

AdWeek News
Oct 14, 2021

An NBA Mascot Walks Into FedEx Asking for a New Job
Being an NBA mascot looks like a lot of fun, but one can assume that there's a lot of downtime between games. When looking for ways to fill the between-season off-time, a seasonal job might be just the ticket for anyone looking to supplement their income, including the team mascot of the Memphis Grizzlies. FedEx...

AdWeek News
Oct 14, 2021

TV Creator Courtney Kemp and the Power Behind Creating a Franchise
When it comes to watching TV, we have tons of options these days. With streaming platforms like Netflix and broadcast networks like CBS, there's always an exciting series to binge. Lately, it seems like the trend of franchises and more spinoff series from our favorite shows has come into play, such as prequel series House...

AdWeek News
Oct 14, 2021

It's ‘Croctober' for Bitmojis on Snapchat and Elsewhere
Bitmoji on Snapchat and elsewhere can celebrate "Croctober" with Crocs as part of a monthlong campaign of activations. Snapchatters and other Bitmoji users globally can outfit their avatars with staple silhouettes and various patterns and colors from the comfort-first footwear brand, including its Classic Clog (available in 11 colors), Classic Bleach Dye Clog (two colors),...

AdWeek News
Oct 14, 2021

Expensify and Trevor Noah Talk Workplace Diversity in ‘Long Ass Table Talks' Series
The past year has made confronting issues surrounding race, diversity, equity and inclusion vital. Still, when it comes to addressing those issues in the workplace, we have a quite a long way to go. As the nation grapples with systemic racism at just about every level, many industries have been criticized over the lack of...

AdWeek News
Oct 14, 2021

Expensify and Trevor Noah Talk Workplace Diversity in ‘Long Ass Table' Talk Series
The past year has made confronting issues surrounding race, diversity, equity and inclusion vital. Still, when it comes to addressing those issues in the workplace, we have a quite a long way to go. As the nation grapples with systemic racism at just about every level, many industries have been criticized over the lack of...

AdWeek News
Oct 14, 2021

Target, GroupM Among Brand, Agency Partners Testing NBCU's New Measurement Tools
NBCUniversal has assembled a stacked cast for its new forum dedicated to developing and testing new advertising industry measurement products. Called the Measurement Innovation Forum, it comprises nearly three dozen brands, agencies and trade bodies, whose involvement NBCUniversal announced today. The members include trade bodies and industry associations like the 4A's, the Association of National...

AdWeek News
Oct 14, 2021

A Letter to the Next Generation of Latinx Marketers: Don't Dim to Fit In
This article is part of the Hispanic and Latin American Voices in Adweek series, which will cover the different nuances and challenges within this community. "What's the best advice you would give your younger self?" the moderator asked in a panel I took part in recently. I took a big breath, imagined my younger self...

AdWeek News
Oct 14, 2021

Marketing Innovators Share Which Brand's Post Is ‘Best-in-Class'
Over the last three years, we have had the honor to interview some of the most innovative marketers in the industry. These Innovators are responsible for the compelling and creative campaigns that go viral across social. But what do they think is best when it comes to social? What brands do they look to for...

AdWeek News
Oct 14, 2021

Instagram: How to Schedule a Live Video
Instagram now allows users to schedule their livestreams ahead of time, so that their followers can make plans to attend. Our guide will show you how to schedule an Instagram Live video. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the Instagram Live camera screen, tap the calendar icon...

AdWeek News
Oct 14, 2021

Pinterest Co-Founder Evan Sharp to Join Jony Ive's LoveFrom Creative Collective
Pinterest co-founder and chief design and creative officer Evan Sharp is joining LoveFrom, the creative collective started by former Apple chief design officer Jony Ive when he left the tech giant in June 2019. Sharp will transition into an advisory role focused on brand, company strategy, culture, design and product, and he will remain on...

AdWeek News
Oct 14, 2021

How to Find Your Next Mentor in a Virtual World
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Intersection's Esther Raphael shares experiences of mentorship throughout her career. Below, in her own words, she suggests ways to foster these connections over the hurdle of remote work. Personal and...

AdWeek News
Oct 14, 2021

Powerful Campaign Calls on Brazil President Bolsonaro to pay for Environmental Crimes
Images in 2020 and 2019 of the Amazon Rainforest in flames rang alarm bells around the world--and there was one key culprit who hasn't been brought to justice. A damning headline in Rolling Stone this year called President of Brazil Jair Bolsonaro "the world's most dangerous climate denier" for presiding over widespread rainforest destruction and...

AdWeek News
Oct 14, 2021

A Black Friday Campaign Lures People With Deals, but Is Actually About Sustainability
Black Friday is always surrounded by a marketing frenzy, but more recently some brands have begun to take a stand against the hyper-consumerism of the busiest shopping day of the year. Last year, for example, companies from Patagonia to Allbirds encouraged people to become more conscious consumers and embrace sustainability instead. The latest brand to...

AdWeek News
Oct 14, 2021

Ocean Spray to Launch #BetterTogether Holiday Initiative with Jesse Tyler Ferguson
Holiday cheer was hard to come by in 2020, when surging Covid-19 cases left Americans celebrating alone and too depressed to buy gifts. With the widespread vaccine rollout allowing friends and families to safely gather again, Ocean Spray is celebrating the opportunity for more traditional holiday celebrations with a #BetterTogether campaign. As we come out...

AdWeek News
Oct 14, 2021

Advertising to Save the Earth: the Campaigns of COP26
The upcoming COP26 summit in Glasgow, Scotland will be arguably the most important environmental summit of world leaders to be held to date. As a result, there is a rush by brands to state their sustainability credentials and intentions to garner attention and build public confidence around the brands consumers buy. The advertising industry is...

AdWeek News
Oct 14, 2021

Megan Thee Stallion is Now a Popeyes Franchise Owner in an Extensive Development Deal
Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be the most entrepreneurial of them all. On Thursday, legacy fast food chain Popeye's announced a new development deal with the Grammy-winning artist. At first glance, the partnership looks familiar with its special menu item and...

AdWeek News
Oct 14, 2021

The Next Generation Will Save Our Industry—So Why Aren't We Supporting Them?
There have been a lot of discussions here in the U.K. about young talent over the last few weeks, from agencies taking on Kickstart cohorts to the sad news that Watford's creative school has closed (and the relief that its brilliant head, Tony Cullingham, is heading to BBH and can continue his magic). Also, we've...

AdWeek News
Oct 14, 2021

Something's Afoot as America Returns to the Office: A Renaissance in Men's Socks
Two years ago, Nadav Regev was a real estate executive with a home in Israel and a business in America. Almost monthly, he found himself flying from Tel Aviv to Miami, then back again. As the economic hub of Israel, Tel Aviv is hardly lacking for stores to shop in. But one thing the city's...

AdWeek News
Oct 14, 2021

8 Ways the Advertising Industry Can Eliminate the Latina Pay Gap
It's been a tumultuous two years for working women as a result of the "shecession," the term coined to describe the economic impact of the pandemic on women in the workforce. Specifically for Latinas, this sets the agenda toward equal pay even further back. According to advocacy group Hispanic Star, for every dollar earned by...

AdWeek News
Oct 14, 2021

Publicis Groupe CEO on Continued Growth, Retaining Staff and Preparing For Retail Media's Moment
Having secured major media client wins with Ferrero and Walmart in recent weeks, Publicis Groupe has continued to see its recovery from the pandemic, reporting its third-quarter organic growth of 11.2% year-over-year and 5% on pre-pandemic conditions with net revenue of $3,032 million (2,621 million Euros.) The network is motoring but it still has many...

AdWeek News
Oct 14, 2021

Six Lessons From Creative Leaders Who Are Reimagining the Industry's Future
It has almost become a clich? to talk about defining a "new normal" after the Covid-19 pandemic, but for many creative leaders, returning to how things were before is not an option. The past 18 months of crisis have thrown many of the industry's customs into question. Adweek recently convened a group of creative leaders...

AdWeek News
Oct 14, 2021

Six Lessons From U.K. Creative Leaders Who Are Reimagining the Industry's Future
It has almost become a clich? to talk about defining a "new normal" after the Covid-19 pandemic, but for many creative leaders, returning to how things were before is not an option. The past 18 months of crisis have thrown many of the industry's customs into question. Adweek recently convened a group of creative leaders...

AdWeek News
Oct 13, 2021

Squid Game Inspired an App to Drop 10,000 of These Cards in New York and Miami
A series of three simple geometric shapes--a circle, triangle and square--printed on a nondescript business card is an invitation, as fans of Netflix's ultra-violent mega-hit Squid Game now know. And the results of RSVP-ing to this cryptic offer vary wildly. If handed a similar-looking piece of paper as the 456 players in the streaming service's...

AdWeek News
Oct 13, 2021

Facebook to Test Lower Ranking for Political Content in News Feed in About 75 More Countries
Facebook expanded its test of reducing distribution of political content in News Feed to roughly 75 countries around the globe Wednesday. The test kicked off with "a small percentage" of people in Brazil, Canada and Indonesia in February, with the U.S. added shortly thereafter. Facebook expanded the test to Costa Rica, Ireland, Spain and Sweden...

AdWeek News
Oct 13, 2021

Instagram Adds Live Scheduling for Instagram Live Videos
Instagram detailed two new features for Instagram Live Wednesday. Live Scheduling, rolling out globally Wednesday, enables creators to schedule their Instagram Live videos up to 90 days in advance and share those scheduled times to Stories or feed so that viewers can set reminders. And coming soon, Practice Mode will be extended to Instagram Live,...

AdWeek News
Oct 13, 2021

A ‘Cheat Day' With 76er Tobias Harris Is Hoops With His Sister and KFC
Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don't have much time for a special cheat meal. Sports media and entertainment company Team Whistle partnered with KFC for its online video series "Cheat Day," which celebrates those rare occurrences when an...

AdWeek News
Oct 13, 2021

Twitter Releases Inclusion & Diversity Q3 2021 Report
Twitter continued to make progress toward reaching the goals it set for 2025 of having women make up one-half of its global workforce, as well as having at least 25% of its workforce in the U.S. be made up of underrepresented minorities, with at least 10% of those being Black. The company released its Inclusion...

AdWeek News
Oct 13, 2021

Martha Stewart Turned a Viral Song About Martha Stewart Into an Ad for Martha Stewart
The line between satire and homage can be incredibly thin. When a brand leans into accepting the silly side of its image, it can create some surprisingly metatextual results. Created through Martha Stewart Kitchen's (MSK) AOR Mediacast Solutions, the new Martha Stewart campaign has tapped rapper Yung Gravy, known for bringing an irreverent sense of...

AdWeek News
Oct 13, 2021

Why Bravery Is Necessary for Brand Partnerships
When the popular Adult Swim series Rick and Morty joined forces with Wendy's in June to unveil a themed pop-up restaurant in Los Angeles, along with two new drink mixes--Mello Yello Berry Jerryboree and Mello Yello Portal Time Lemon Lime--it was a risk. The animated sci-fi show had teamed up with other companies in the...

AdWeek News
Oct 13, 2021

Facebook Adds to Policies on Bullying, Harassment
Facebook marked National Bullying Prevention and Awareness Day in the U.S. Wednesday (Oct. 13) with updates to its global policies on bullying and harassment. Global head of safety Antigone Davis said in a Newsroom post Wednesday that Facebook will now remove coordinated efforts of mass harassment that target individuals at heightened risk of offline harm--such...

AdWeek News
Oct 13, 2021

Thrive Market's Amina Pasha on Launching its First Shoppable Cookbook
When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world's first climate positive grocery store. Being a sustainable brand with a...

AdWeek News
Oct 13, 2021

Snap Uses Volumetric Video Technology for Halloween Kills AR Lens
Universal Pictures horror film Halloween Kills comes to theaters (and Peacock) in the U.S. Oct. 15, but Snapchatters in the U.S. may be getting a visit from Michael Myers sooner than that. Snap Inc. teamed up with the movie studio on an augmented reality experience using a new AR technology, volumetric video, which records videos...

AdWeek News
Oct 13, 2021

Tonal Announces LeBron James as Its Latest Investor With a New Campaign
Every fitness brand claims to have top-of-the-line equipment designed to help you achieve top results. With the right amount of dedication, such declarations could technically be true. That said, endorsement from top figures in the sports industry certainly can't hurt matters. With over 30 investing athletes, home gym startup Tonal isn't hurting for key endorsements....

AdWeek News
Oct 13, 2021

Indra Nooyi on How Quality Leadership Makes Employees Better
Being a good leader is a great goal, but you have to put in the effort of taking practical steps and doing the legwork to get there. Former chairman and CEO of PepsiCo, Indra Nooyi, joined Commerce Live's virtual conference Omnichannel, Debunked as keynote speaker to talk leadership and how being a tough boss helped...

AdWeek News
Oct 13, 2021

Webex Joins Forces With McLaren F1 Team in Campaign for Cutting-Edge Communication
The Covid-19 pandemic raised awareness around a growing need for remote work solutions, which led many communications companies to step up their game when it comes to ease-of-use and connectivity across barriers. Going forward, these solutions are being implemented more widely to keep people in touch across many different industries, including racing. To that end,...

AdWeek News
Oct 13, 2021

81,518,334 Videos Removed From TikTok in Q2 2021, or Fewer Than 1% of Uploads
TikTok removed 81,518,334 videos from its platform during the second quarter of 2021 for violations of its community guidelines or terms of service, representing fewer than 1% of all videos uploaded. The company said in its Q2 Community Guidelines Enforcement Report, released Wednesday, that 93% of those videos were identified and removed within 24 hours...

AdWeek News
Oct 13, 2021

Lowe's Has a New Way for Brands to Find ‘Home Lifestyle Customers'
Following the likes of Family Dollar and Walgreens, home improvement retailer Lowe's is the latest to come out with a retail media network. Called One Roof Media Network, Lowe's said it boasts "an extensive portfolio of omnichannel advertising services" to reach what it calls the "home lifestyle customer." In addition to digital ad placements, the...

AdWeek News
Oct 13, 2021

Best Buy Acquires Virtual Medical Care Startup Current Health
Best Buy is acquiring U.K. startup Current Health, which specializes in remote patient monitoring and telehealth, as it pushes further into the digital healthcare space. The electronics retailer said the two companies agreed to a deal that's set to close by the end of the fiscal year with undisclosed financial terms. The move marks an...

AdWeek News
Oct 13, 2021

It's Official: Nicola Mendelsohn Succeeds Carolyn Everson at Facebook
The long-running question of who will succeed Carolyn Everson at Facebook is finally answered. The platform removed the interim tag from Nicola Mendelsohn, naming her head of its global business group. Mendelsohn has been with Facebook since June 2013 in the role of vice president for Europe, the Middle East and Africa. Based in London,...

AdWeek News
Oct 13, 2021

Tiffany & Co. Names Andrea Davey CMO
Tiffany & Co. has promoted Andrea Davey to CMO from svp of marketing. A company spokesperson confirmed the news via email, but declined to comment further. Davey is reportedly the brand's first CMO in five years. The newly minted marketing head has spent over eight years at the jewelry brand, including roles as global vp...

AdWeek News
Oct 13, 2021

Merkle Names Michael Komasinski Global CEO as Craig Dempster Retires
Merkle has promoted from within to replace the retiring global CEO Craig Dempster, who spent 15 years with Merkle and four under Dentsu International following its acquisition of Merkle. The data-driven performance marketing agency has named former president of Merkle Americas Michael Komasinski to take his place and also serve as a member of the...

AdWeek News
Oct 13, 2021

Instagram: How to Stop Your Reels From Being Recommended on Facebook
Facebook introduced Facebook Reels, which allows users to create short-form videos that users can view from the Reels section of the Facebook application. By default, Facebook Reels will also feature Reels that have been created on the Facebook-owned Instagram application. However, Instagram users can prevent their Reels from being recommended on Facebook if they'd like....

AdWeek News
Oct 13, 2021

TV, Film Workers Set Oct. 18 Strike Date as Negotiations With Studios Stall
The union representing tens of thousands of behind-the-scenes Hollywood workers says its members will walk off the job in less than five days unless studios and streaming companies meet their demands. The announcement, made today, marks the latest elevation in an ongoing standoff that threatens to grind most television and film production to a halt....

AdWeek News
Oct 13, 2021

Wagamama Unleashes Godzilla's Vegan Cousin on a City to Promote Its Plant-Based Menu
Consumer demand for plant-based foods is growing, thanks to motivators such as public health, climate change and animal welfare. The trend explains why Wagamama--headquartered in the U.K. and with locations around the world--has just become the first British restaurant chain to make 50% of its menu plant-based. To promote the change, the brand has launched...

AdWeek News
Oct 13, 2021

Reddit Builds On Its Polls Feature With the Debut of Predictions Tournaments
Reddit took its Polls feature up a notch with its debut of Predictions, which it has been testing with select communities on its platform for nearly one year. The platform said in a blog post Wednesday, "At Reddit, we're constantly looking for new ways to enhance engagement among Redditors and communities. Part of this process...

AdWeek News
Oct 13, 2021

Multicultural Agencies Explain How Brands Can Build Credibility With Hispanic American Audiences
Leaders of multicultural agencies stress that Hispanic Heritage Month should serve as an opportunity to reevaluate the brand's long-term relationship with its Hispanic American audience. Instead, the first mistake brands often make is thinking about HHM with a single campaign to check off a box and claim they've marketed to Hispanic Americans. Execs from The...

AdWeek News
Oct 13, 2021

Becky Kekula's Impactful Work in the Disability Space is Not Just a 9-5
Becky Kekula's son just recently entered the world but--little does he know--his mom is doing everything in her power to make sure it's a world where he is granted the same opportunities as everyone else. As the Director of the Disability Equality Index(R) (DEI) at Disability:IN, the leading nonprofit resource for business disability inclusion worldwide,...

AdWeek News
Oct 13, 2021

Make Your Brand Associations Automatic With a Long-Term Strategy
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Intermark Group's Jake McKenzie considers the tall order given to CMOs to deliver fast results. Below, in his own words, he describes how continuity and consistency pay off for your...

AdWeek News
Oct 13, 2021

Netflix Says Squid Game Is Already Its Most-Watched Show Ever
Squid Game, the bloody survival series that has been at the top of Netflix's Top 10 list in the U.S. since it premiered in September, is now the streaming service's most-watched series yet, the company said Tuesday. According to Netflix, 111 million subscriber households have opted to at least sample the South Korean drama since...

AdWeek News
Oct 13, 2021

Kevin Durant's Boardroom Partners With Dapper Labs' NBA Top Shot
Boardroom, the media network co-owned by NBA superstar Kevin Durant and his manager Rich Kleiman, is linking up with blockchain platform Dapper Labs. As a part of the partnership, Dapper Labs' NFT marketplace for basketball NBA Top Shot will be featured on the Boardroom website through news and feature stories, as well as giveaways, spotlights...

AdWeek News
Oct 13, 2021

WPP Promotes GroupM's Jennifer Remling to Become Its Global Chief People Officer
WPP has named Jennifer Remling as its new global chief people officer, stepping up from the same role within its media investment arm GroupM. Remling will join the agency network's executive committee and report directly to WPP chief executive Mark Read. She succeeds Jaqui Canney who joined from Walmart in 2019 and has moved on...

AdWeek News
Oct 13, 2021

Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time
Up until next year, direct mail advertising will have attracted the lion's share of local ad budgets. But those days appear to be gone forever, according to BIA/Kelsey's 2022 local media expenditures forecast. Marketers will put $34 billion into local mobile advertising in 2022, local media researcher BIA predicts. That gives it a 21% share...

AdWeek News
Oct 13, 2021

European Ad Agencies Targeted by Spoof Posters Calling Out Their Fossil Fuel Clients
Advertising agencies are coming under increased scrutiny for their work with fossil fuel brands and were once again on the receiving end of activism when a recent campaign ran across 200 bus stops in the U.K., Paris and Belgium. The campaign, coordinated by the anonymous artists collective Brandalism, was timed to coincide with protests against...

AdWeek News
Oct 13, 2021

Metaverse Marketing Podcast: What's Gaming Got to Do With It?
According to 2021 research from Statista: 38% of video game players are ages 18 to 34 and 7% are 65 years and older. In 2021, women accounted for 45% of gamers in the U.S. And lastly, two out of every five people across the world are gamers. They're not only your kids, but also your...

AdWeek News
Oct 13, 2021

How an Intern Doubled Dating App Thursday's Weekly Downloads With a $35 Budget
What do start-ups and interns have in common? Both need to produce results fast and cheap. To do this they need to feature inspired creativity, as one marketing intern recently discovered when she participated in some major attention-grabbing stunts while working with the recently relaunched dating app Thursday. Currently studying for a master's degree in...

AdWeek News
Oct 13, 2021

Exclusive: Inside Walmart Luminate, Which Aims to Make Customer Data Actionable
Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned. The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek. It's the latest example of the world's largest retailer leaning into...

AdWeek News
Oct 13, 2021

Why Every Brand Is Making Merchandise Right Now
For most people, SunnyD is synonymous with sticky fingers and childhood birthday parties. It's something they probably haven't thought about much since elementary school lunch. When the beverage brand launched a limited-edition line of streetwear on Sept. 29, however, it wasn't concerned about most people. It made the merchandise for an eager group of young...

AdWeek News
Oct 12, 2021

Applications Open for Twitter Spaces Spark Accelerator Program
Twitter is looking for a few good creators for its Twitter Spaces audio feature--roughly 150 good creators, to be specific. The social network began accepting applications Tuesday for Twitter Spaces Spark, an accelerator program to bolster emerging audio creators with financial, marketing and technical support. Twitter said roughly 150 creators in the U.S. will be...

AdWeek News
Oct 12, 2021

This Out of Home Campaign Can Help You Avoid Awkward Furniture Fails
The percentage of adults aged 25 to 35 years old that have lived in their current home for less than two years has risen from 33.8% in 1960 to 45.3% as recently as 2017. With millennials moving more than previous generations, there is a growing need for flexible furnishing options. To that end, home decor...

AdWeek News
Oct 12, 2021

Success and Equality: Latinx Marketers Share the Meaning of the American Dream
The American Dream is defined as "a happy way of living that is thought of by many Americans as something that can be achieved by anyone in the U.S. especially by working hard and becoming successful." The dictionary version spells it out so clearly but, as we saw in last year's Hispanic and Latin American...

AdWeek News
Oct 12, 2021

New York Times Audio Could Spur a Realignment of the Podcasting Landscape
The New York Times announced this morning that it was seeking volunteers to beta test its newest experiment, an app called New York Times Audio, which will function as a clearinghouse for all the audio products under The Times' banner, including its podcasts, read-aloud journalism, Audm-produced pieces and more. The app will also feature audio...

AdWeek News
Oct 12, 2021

This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History
Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it's in the vein of "Closed course with professional drivers" or the tried-and-true "Don't try this at home." Occasionally it's downright laughable to imagine someone But Ladder's new ad for its life insurance not only follows an unexpected storyline for...

AdWeek News
Oct 12, 2021

Sports Streaming Rights Prove Valuable in Period of Disruption
The rise of streaming has altered the sports television landscape as much as any other programming. Rights to sports content are an important factor in the success of building a streaming platform that can appeal to wider audiences. CBS Sports Digital evp and general manager Jeff Gerttula and ESPN president of programming and original content...

AdWeek News
Oct 12, 2021

How Shondaland Aims to Own the ‘Future of Television' With Hits Like Bridgerton
In 2005, Shonda Rhimes' production company Shondaland had its first series, the medical drama Grey's Anatomy, premiere on ABC. Eighteen seasons, 16 years and 10 other TV series later, Rhimes is set on taking over television's next frontier. "I really was looking towards the future of what television was. I was looking for another hurdle...

AdWeek News
Oct 12, 2021

Twitter Debuts Multi-Destination Functionality for Carousel Ads
Twitter built on the carousel ads it introduced last November with the debut of multi-destination functionality for carousel ads driving users to websites. The social network said in a blog post that advertisers can diversify their messages by using unique headlines and URLs on each carousel card, and users can engage with multiple images or...

AdWeek News
Oct 12, 2021

House Money: 5 Lessons From Marketing During a Real Estate Crisis
The real estate industry in 2021 has been unprecedented. There are more offers than ever on fewer homes. A higher proportion of the offers are all-cash. The racial ownership gap is at its highest since the final days of segregation. Exacerbating this further is a global pandemic in which working from anywhere is now the...

AdWeek News
Oct 12, 2021

Krispy Kreme Celebrates Halloween With a Spooky Transformation and Sweet New Treats
Krispy Kreme has officially undergone its annual Halloween transformation. The global donut purveyor, which will be referred to as "Krispy Skreme" through the rest of October, is reanimating last year's autumnal sharing-oriented sale and introducing some new donut designs. When October 2020 rolled around, Krispy Kreme decided on a fresh pandemic-ready approach with its "reverse...

AdWeek News
Oct 12, 2021

How ViacomCBS' Netflix Experiment Helped Evil Shift Homes From CBS to Paramount
When the supernatural thriller series Evil premiered on CBS in September 2019, it became an instantly acclaimed hit among critics, who praised the writing and performances on the chilling series. Despite the praise, though, it struggled to find a linear audience--which is when ViacomCBS turned to Netflix to try an experiment. "We all in our...

AdWeek News
Oct 12, 2021

It's Time to Fraud-Proof Your Brand by Looking Beyond the Usual Hiding Spots
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Kubient's Paul Roberts talks ad fraud--staying ahead of it and keeping clients educated. Below, in his own words, he urges brands to look beyond its usual hiding spots. Digital and...

AdWeek News
Oct 12, 2021

Instagram Reels Ads Placements Now Available via Instagram Marketing API
Instagram Reels ads placements can now be done via the Instagram Marketing API (application-programming interface). The platform said in a blog post that the option is available on all versions of the API, and an upgrade is not required. Nor is the use of a new endpoint required, as Instagram said the Reels ads placement...

AdWeek News
Oct 12, 2021

As ESPN Welcomes Back the NHL, It Targets New—and Younger—Audiences
The National Hockey League is back on Disney-owned networks for the first time in 17 years as the new season begins today, and the company is ready to take full advantage of its expansive rights deal. In March, Disney and the NHL struck a seven-year deal that made Disney properties the primary TV and streaming...

AdWeek News
Oct 12, 2021

Facebook Changes Counting Process for Ads Planning and Measurement
Facebook detailed a change in the way it counts people on its platform for the purposes of ads planning and measurement. Vice president of product marketing, ads Graham Mudd explained in a blog post that Facebook had been counting a person with multiple accounts as one person for ad purposes if their Facebook and Instagram...

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