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Forbes Social Media News
Feb 22, 2018

Uber and Lyft Pound Taxis, Rental Cars In Business Travel Market
Uber and Lyft are the new kings of ground transportation for the business traveler, throttling taxis and car rental companies alike.

Forbes Social Media News
Feb 22, 2018

How Content Creators Earn. Is the System Broken?
Are popular creator platforms hurting creators, advertisers and consumers?

Forbes Social Media News
Feb 22, 2018

White-Collar Crimes -- Motivations and Triggers
Making of a white-collar criminal. Why they do it? What makes these individuals trip?

Forbes Social Media News
Feb 22, 2018

Teampay Accountancy Suite Utilizes Bots To Manage Your Business Expenses
Teampay is a bot that integrates with Slack to manage business expenses. Or, shorter: a bot that does a bot thing.

Forbes Social Media News
Feb 22, 2018

Teampay Is Another Business Bot That Does Business Things
Teampay is a bot that integrates with Slack to manage business expenses. Or, shorter: a bot that does a bot thing.

Forbes Social Media News
Feb 22, 2018

Our Facebook Failure
Know the customer. This idea is gospel for business in general and supply chain in particular....

Forbes Social Media News
Feb 22, 2018

Our Facebook Failure: Do You Really Know Your Customer?
That fake people exist in the ether of social media should call into question how we think about digital demand and the way we approach technology as applied to knowing the customer. Facebook is at the center of this conundrum.

Forbes Social Media News
Feb 22, 2018

From Weinstein To Equifax, Ruined Reputations Illustrate The High Costs Of Controversy
Corporate reputations are hard-won, but when they are lost, the consequences can be momentous. RepRisk's Most Controversial Companies 2017 report highlights the damage that can be caused by issues ranging from bribery and corruption to poor cyber-security and sexual misconduct.

Forbes Social Media News
Feb 22, 2018

Is It Time To Require Identity Verification For Everyone Using Social Media?
Social media has become weaponized. And the short term threat is to social media itself, a medium upon which we marketers have grown dependent. Russia has poisoned the well, we know that now. Is it time for robust identity verification in social media?

Forbes Social Media News
Feb 21, 2018

Fetch CEO James Connelly Is Building A Mobile Agency For The Modern World
I spoke with Fetch CEO James Connelly about the vision behind his company, the future of mobile marketing, and the keys to staying innovative within in a rapidly changing industry.

Forbes Social Media News
Feb 21, 2018

Fetch CEO James Connelly Is Building A Mobile-First Agency For The Future
I spoke with Fetch CEO James Connelly about the vision behind his company, the future of mobile marketing, and the keys to staying innovative within in a rapidly changing industry.

Forbes Social Media News
Feb 21, 2018

In Digital Transformation, 'No Pain, No Gain' Applies
Before organizations will start seeing the benefits of their digital transformation efforts, they will likely experience a prolonged period of revenue loss, survey suggests.

Forbes Social Media News
Feb 21, 2018

Hey CMOs, Here's How To Set A Facebook Ad Budget That Works From The Start
While some CMOs are pouring millions into Facebook advertising, others are more hesitant with some pulling out altogether. As is the case with most things, it comes to what works best for that given brand.

Forbes Social Media News
Feb 21, 2018

5 Things You Need to Know About Free College Aid
Why you need to fill out the FAFSA to reap some $2 billion in free college money.

Forbes Social Media News
Feb 21, 2018

SAPVoice: How To Build Better Customer Loyalty with Authenticity
Retail loyalty programs can be great for fostering repeat business, but success depends on aligning the benefits of both your brand and your customers. And your message must be authentic -- so it will resonate on social channels, where most shoppers make up their minds.

Forbes Social Media News
Feb 21, 2018

Snapchat Officially Arrives In Africa Through Sales Partnership With Ad Dynamo
Snapchat has officially arrived in Africa - as its parent company Snap announced a new partnership to officially sell advertising through Ad Dynamo in South Africa.

Forbes Social Media News
Feb 20, 2018

New Wine And New Bottles: The Promise Of Research In The Age Of Big Data
Digital tools and big data enable us to get out of the lab to study and address our most urgent social problems more rigorously--but not without controversy. A new book from Matthew Salganik offers ethical guideposts and helpful instructions for navigating the challenges of digital social research.

Forbes Social Media News
Feb 20, 2018

What The Russian Indictments Say About The Power Of Social Media
Has social media become so powerful that a small team and a few million dollars can now determine the head of state of the most powerful nation on earth or are the tens of billions of dollars spent on social advertising a waste? Just how powerful and unaccountable have social platforms become?

Forbes Social Media News
Feb 20, 2018

Her Temporary-Tattoo Art Inks Instagram Fame, Gucci Partnerships, New York Times Commissions
Artist John Yuyi's star is rising. Here's how the internet-famous artist is building a career and looking to the future.

Forbes Social Media News
Feb 20, 2018

Snap Downgraded To 'Sell' Following 1.2M-Strong Petition To Kill Snapchat App Update
"[The] new layout is dreadful and they're refusing to listen to their users who hate it."

Forbes Social Media News
Feb 20, 2018

I Changed My Mind About Writing A 2018 Tech Trends Article
I decided to look at a few, just a few, tech trends for 2018. Alexa, Fitbit, Intel and other keyword industries are making moves.

Forbes Social Media News
Feb 20, 2018

Apple HomePods Changed My Mind About Writing A 2018 Tech Trends Article
I decided to look at a few, just a few, tech trends for 2018. Alexa, Fitbit, Intel and other keyword industries are making moves.

Forbes Social Media News
Feb 20, 2018

SAPVoice: VIDEO: How To Prepare For The Perfect Omnichannel Customer Experience
Retailers yearn to deliver an unprecedented customer experience, but they still can't optimize all of the data they're gathering -- information that's often hidden across channels, such as mobile and social media. Some brands are scrambling to solve the problem -- while others scratch their heads.

Forbes Social Media News
Feb 19, 2018

In A Post-'Black Panther' World, You're Nobody Without An Origin Story
Are we becoming too obsessed with superhero movies? They're starting to impact how we interact with each other. Cartoon by Andy Singer.

Forbes Social Media News
Feb 19, 2018

Cyclone Kelvin Formed An 'Eye' Over Australia - Was It The 'Brown Ocean Effect'?
Cyclone Kelvin may have strengthened and formed an 'eye" after it moved inland over northwest Australia. Is the "brown ocean effect" to blame?

Forbes Social Media News
Feb 19, 2018

Cyclone Kelvin Formed An 'Eye' Over Australia. Was It The 'Brown Ocean Effect'?
Cyclone Kelvin may have strengthened and formed an 'eye" after it moved inland over northwest Australia. Is the "brown ocean effect" to blame?

Forbes Social Media News
Feb 19, 2018

3 Traits That Could Make Facebook 'Good For The World' (Part 2)
Teaching Facebook good manners, including responsibility, civility and putting others before self would help it grow up into something "good for the world." (Part 2)

Forbes Social Media News
Feb 19, 2018

3 Traits That Could Make Facebook 'Good For The World' (Part 1)
Mark Zuckerberg wants his daughters to feel like what their father built was 'good for the world' when they grow up. Here is a start. (Part 1)

Forbes Social Media News
Feb 19, 2018

Banks May Be Turning Into 'Dumb Pots' Of Money
It's for exactly the same reasons that mobile networks became dumb pipes.

Forbes Social Media News
Feb 19, 2018

Banks May Be Turning Into Dumb Pots Of Money
It's for exactly the same reasons that mobile networks became dumb pipes.

Forbes Social Media News
Feb 19, 2018

YouTube Outlines New Official Punishments For 'Egregious Cases'
YouTube's Vice President of Product Management has detailed new YouTube rules for 'egregious cases', spanning from demonetisation through to the trending algorithm.

Forbes Social Media News
Feb 19, 2018

Three Interesting Weather-Related Lessons From 'Black Panther'
Three weather-climate lessons from the movie Black Panther explained.

Forbes Social Media News
Feb 19, 2018

Three Interesting Weather-Related Lessons From The Movie Black Panther
Three weather-climate lessons from the movie Black Panther explained.

Forbes Social Media News
Feb 19, 2018

Facebook's Brilliant Answer To Election Meddling: Making Russian Ad Buyers Get A US Postal Address
Facebook is setting up a system to prevent foreign interference in domestic elections - and as long as those pesky foreigners don't know how to set up a US mailing address, it should be foolproof.

Forbes Social Media News
Feb 18, 2018

Love Is 'No Battlefield' With The Blockchain, But Is It A Perfect Match?
As an industry, dating and matchmaking services have become a $3 billion market and online dating has gone a long way from its infancy in the early 2000s - the noughties. Now emerging technologies like blockchain are coming on the scene, but is it perfect match for building online dating services?

Forbes Social Media News
Feb 17, 2018

In The 'Weather App Era' Cuts To The National Weather Service Are Dangerous
In the 'iffy' era of weather apps, the National Weather Service is an essential value for the United States. Cutting its budget and laying off meteorologists are dangerous.

Forbes Social Media News
Feb 16, 2018

Facebook Launches $10 Million Initiative For Community Leaders -- 5 Things You Need To Know
Facebook announced the launch of its Community Leadership Program, an initiative that will offer $10M in funding to community leaders and social entrepreneurs through residency and fellowship programs.

Forbes Social Media News
Feb 16, 2018

Nintendo Isn't Thinking Outside The Box - It's Thinking WITH The Box
The new Nintendo Labo is cardboard kit designed to play on your Nintendo Switch. And while it may sound weird at first, after seeing the reveal trailer it actually seems rather intriguing. I guess your company doesn't survive for 129 years without thinking outside the box...or with the box, either.

Forbes Social Media News
Feb 16, 2018

Why You Should Not Text Facebook Back
There is an issue where Facebook will post replies to its text messages to the profiles of users.

Forbes Social Media News
Feb 16, 2018

Why You Should Not Text Facebook Back (Updated)
There is an issue where Facebook will post replies to its text messages to the profiles of users.

Forbes Social Media News
Feb 15, 2018

The Algorithm That Helped Google Translate Become Sexist
Widely-used machine learning models are picking up social biases, and the only way to fix the problem is get more humans involved.

Forbes Social Media News
Feb 15, 2018

Alas, Poor Human - I Knew Him, CD-106
From our smartphones to our toasters, to self-driving cars, to smart homes that control the temperature and the lights in our house, we are beginning to gradually turn more decisions over to computers.

Forbes Social Media News
Feb 15, 2018

Will Artificial Intelligence Kill Us All? News At 11
From our smartphones to our toasters, to self-driving cars, to smart homes that control the temperature and the lights in our house, we are beginning to gradually turn more decisions over to computers.

Forbes Social Media News
Feb 15, 2018

Travel The World For Free: Win One Of These Dream Job Contests
Travel dream jobs have become an exciting way for lucky winners to jumpstart their career.

Forbes Social Media News
Feb 14, 2018

LaVar Ball Riles Up Everyone Except Lakers President Magic Johnson
Lonzo's dad knows how to cynically play the press to his advantage. Think of him as a smarter, more cynical Donald Trump. "Big Baller Brand" is basically his "Make America Great Again," though even Trump wouldn't have the gall to sell a ball cap for $100.

Forbes Social Media News
Feb 14, 2018

Dating App Study Shows You Probably Deleted Tinder On The First Day
Dating is terrible. A dating app study proves that users around the world may feel the same, considering how quickly they delete their dating apps.

Forbes Social Media News
Feb 14, 2018

Prolific Producer Ryan Murphy Inks Overall Netflix Deal Reportedly Worth $300M
Netflix announced a five-year overall deal with producer, director and writer, Ryan Murphy. The deal, reportedly worth upwards of $300 million, is one of the biggest ever made for a television producer.

Forbes Social Media News
Feb 13, 2018

How AI And The Blockchain Is Helping Put A Valentine's Spark Back Into Online Dating
What does it take to find true love in 2018? How relationship apps are leveraging blockchain, cryptocurrency, and authentic offline experiences from online dating.

Forbes Social Media News
Feb 13, 2018

How AI And The Blockchain Is HelpIng To Put A Valentine's Spark Back Into Online Dating
What does it take to find true love in 2018? How relationship apps are leveraging blockchain, cryptocurrency, and authentic offline experiences from online dating.

Forbes Social Media News
Feb 13, 2018

YouTube Won't Ban Logan Paul, But Here's What It Can Do
YouTube's Logan Paul punishment doesn't go far enough and CEO Susan Wojcicki has said as he hasn't violated policy, he can't be terminated from the platform. But here's what they can do.

Forbes Social Media News
Feb 13, 2018

YouTube Won't Ban Logan Paul. So What Now?
YouTube's Logan Paul punishment doesn't go far enough and CEO Susan Wojcicki has said as he hasn't violated policy, he can't be terminated from the platform. But here's what they can do.

Forbes Social Media News
Feb 13, 2018

Valentine's Day 2018: The Top 10 Romantic TV Moments Of The Last Year
TV Time polled its more than 2.1 million global users, averaging in age from 17 to 34 years-old, and gathered a list of the top 10 most romantic TV moments from the last 12 months.

Forbes Social Media News
Feb 13, 2018

The Science Of Winds Affecting The 2018 Winter Olympics In PyeongChang, South Korea
Windy conditions are proving to be a challenge for the Winter Olympics. The science behind the winds of PyeongChang, South Korea.

Forbes Social Media News
Feb 13, 2018

SAPVoice: Top 2018 Trends: 3 Questions For Businesses and Software Developers [VIDEO]
What businesses and software developers need to know about the top 2018 trends so they can work together orchestrating the next era of digital transformation.

Forbes Social Media News
Feb 13, 2018

Discord Bots Are Multiplying Fast On Discord Community Servers
Discord bots is yet another step towards a future in which we are ruled by and communicate with bots instead of each other. Or it's just bots on Discord.

Forbes Social Media News
Feb 12, 2018

How Blockchain Can Empower Content Creators
Decentralization and blockchain would be the perfect fit to empower content creators. Every piece of content could be recorded on the blockchain along with impressions, likes and comments.

Forbes Social Media News
Feb 12, 2018

Amritansh Raghav, Corporate Vice President, Skype on the Future of Messaging
Amritansh Raghav, Corporate Vice President, Skype on the Future of Messaging

Forbes Social Media News
Feb 12, 2018

Skype's Corporate Vice President On The Future of Messaging
Amritansh Raghav, Corporate Vice President, Skype on the Future of Messaging

Forbes Social Media News
Feb 12, 2018

11 Website Design And Development Best Practices For 2018
Internet is swarming with poor website designs that miss both technical and content mark. Clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure. Let's take a look at how they perpetrate this trend and pinpoint new development standards.

Forbes Social Media News
Feb 12, 2018

11 Website Design and Development Standards For 2018
Internet is swarming with poor website designs that miss both technical and content mark. Clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure. Let's take a look at how they perpetrate this trend and pinpoint new development standards.

Forbes Social Media News
Feb 12, 2018

5 Tech-Driven Trends That Will Most Transform Commerce in 2018
Technology, which serves as the backbone to so many of the recent advances in commerce, is expected to further influence the way consumers browse and buy in the years ahead. Below is a look at a five tech-driven trends that will most transform commerce in 2018.

Forbes Social Media News
Feb 12, 2018

How Chatbots Feed Into Millennials' Need For Instant Gratification
When it comes to chatbots, 60% of millennials have used them, 70% of those report positive experiences, and of the millennials who have not used them, more than half say they are interested in using them.

Forbes Social Media News
Feb 11, 2018

Can A National Latino Organization Grow Bigger By Going Local In 2018
In 2018, I will be watching several voter advocacy groups, including Voto Latino. First reason: having experienced four national election cycles, and three midterms as well, this next midterm election gives Voto Latino an opportunity to prove both their savvy, online and offline.

Forbes Social Media News
Feb 11, 2018

Can A National Latino Organization Grow Bigger By Going Local In 2018 (And Beyond)
In 2018, I will be watching several voter advocacy groups, including Voto Latino. First reason: having experienced four national election cycles, and three midterms as well, this next midterm election gives Voto Latino an opportunity to prove both their savvy, online and offline.

Forbes Social Media News
Feb 11, 2018

Can A National Latino Organization Grow Bigger By Going Local In 2018?
In 2018, I will be watching several voter advocacy groups, including Voto Latino. First reason: having experienced four national election cycles, and three midterms as well, this next midterm election gives Voto Latino an opportunity to prove both their savvy, online and offline.

Forbes Social Media News
Feb 11, 2018

E.U. Hoping New Data Protection Under GDPR Will Have Global Impact
Can the European Union convince the world to dance to its data security tune?

Forbes Social Media News
Feb 10, 2018

iPhone X 'Plus': Improving On A Great Phone In 2018
Will the iPhone X get even better with the rumored iPhone X Plus?

Forbes Social Media News
Feb 10, 2018

iPhone X 'Plus': Sizing Up The X In 2018
Will the iPhone X get even better with the rumored iPhone X Plus?

Forbes Social Media News
Feb 09, 2018

New Smartphone App From Airbus Makes It Easy To Find, Book A380 Flights
If you dream of flying on the luxurious A380, Airbus has an app and website that will help you find and book flights on the iconic plane.

Forbes Social Media News
Feb 09, 2018

CEO To Fellow Leaders: Standing Up To Hate Is Our Job, And Good Business
Last summer, entrepreneur and CEO Ravin Gandhi took on a new challenge: convincing his peers and the public that confronting racism and hate is always the right choice.

Forbes Social Media News
Feb 09, 2018

YouTube Has Stripped Logan Paul Of All Advertising Following A New Controversy
YouTuber Logan Paul has had his channel temporarily stripped of all advertising revenue following a new vlog that has been viewed by some as animal abuse. It follows an earlier controversy, surrounding a video in which he filmed a suicide victim in a Japanese forest.

Forbes Social Media News
Feb 09, 2018

Here's What This Wild Stock Market Ride Means For Your 401K
As the stock market underwent a downturn, but short of an official correction since it was under 10%, it was easy to forget that the Dow Jones Industrial Average is up four times that much overall since President Trump took office.

Forbes Social Media News
Feb 09, 2018

Taking the Risk Out of the High Stakes Sponsorship Game
Traditional marketing measures understate the value of sponsorship programs and create unnecessary risks for marketers that bet on them. The failure to measure the unique value high-profile sponsorship programs puts future funding and credibility at risk, and leaves significant value on the table.

Forbes Social Media News
Feb 08, 2018

Blockchain, AI, Machine Learning & IOE Will Make You Money in 2018
AI is making real progress, IOE is spreading, blockchain is real, lots of digital content is fake, and big, rich companies will eventually be regulated. We also like to talk to machines. The momentum around all these trends is strong and likely to accelerate in 2018 and into 2019.

Forbes Social Media News
Feb 08, 2018

Blockchain, AI, Machine Learning And IOE Will Make You Money in 2018
AI is making real progress, IOE is spreading, blockchain is real, lots of digital content is fake, and big, rich companies will eventually be regulated. We also like to talk to machines. The momentum around all these trends is strong and likely to accelerate in 2018 and into 2019.

Forbes Social Media News
Feb 08, 2018

Eagles Parade 2018: Philly Celebrates Nick Foles Show With Carson Wentz As Backup
NFL Films revealed that it was Foles, not head coach Doug Pederson, who suggested a crazy trick play called "Philly Special" on fourth and goal during the second quarter. I've watched the video probably 20 times, and the best moment is Pederson's slight pause after Foles suggests "Philly Philly."

Forbes Social Media News
Feb 08, 2018

Snapchat Now Lets Users Further Disassociate From Reality With Custom Lens Creation
Snapchat has opened up its lenses feature to allow users to create their own custom lenses, further pulling away from whatever reality they might have known

Forbes Social Media News
Feb 08, 2018

5 Steps To Take Before Starting An Influencer Marketing Campaign On Social Media
By using micro-influencers, mastering the basics, and defining their goals, even small content shops can do influencer marketing effectively.

Forbes Social Media News
Feb 08, 2018

Twitter Records First-Ever Profit, Shares Surge In Pre-Market Trading
For the first time since going public in November 2013, Twitter's recorded a profit. The San Francisco-based social media giant reported fourth-quarter net income of $91 million on Thursday.

Forbes Social Media News
Feb 08, 2018

Viacom Has Officially Acquired VidCon, A Global Online Video Convention Series
Media conglomerate Viacom has acquired VidCon, a YouTube and online video conference series founded by brothers John and Hank Green.

Forbes Social Media News
Feb 07, 2018

Twitter Earnings Preview: Four Things To Watch
Twitter is heading into its fourth quarter earnings report with relatively positive momentum, despite facing public scrutiny for enabling hoaxes and the circulation of fake news by Kremlin-backed entities attempting to meddle with the 2016 U.S. presidential election.

Forbes Social Media News
Feb 07, 2018

Eagles Super Bowl Parade: It's The Nick Foles Show
NFL Films revealed that it was Foles, not head coach Doug Pederson, who suggested a crazy trick play called "Philly Special" on fourth and goal during the second quarter. I've watched the video probably 20 times, and the best moment is Pederson's slight pause after Foles suggests "Philly Philly."

Forbes Social Media News
Feb 07, 2018

New OrangeSTEM Weather Intelligence Platform 'Squeezes' Value Out Of Its Data
Is the new OrangeSTEM Weather Intelligence platform a game-changer for businesses, agriculture, and education?

Forbes Social Media News
Feb 07, 2018

According To Netflix, These Are The Top 10 Shows New Members Binge First
Do you remember your first Netflix binge? According to the streaming giant, these are the top 10 shows of the last five years that members decided to binge first.

Forbes Social Media News
Feb 07, 2018

15 Smartphone Apps Tech Professionals Can't Live Without
Council members share mobile apps that help them navigate their busy days.

Forbes Social Media News
Feb 06, 2018

This Devin Nunes Kid Really Knows How To Write An Excuse Note
Regardless of where you stand politically, you have to give Congressman Devin Nunes mad props for his skill at coming up with an excuse for apparently inexcusable behavior.

Forbes Social Media News
Feb 06, 2018

Snap Shares Soar On Strong User Growth, First Quarterly Earnings Beat
Snap shares soared as much as 25% in after-hours trading on Tuesday after the company beat Wall Street's estimates for revenue and earnings for the fourth quarter and exceeded expectations for user growth.

Forbes Social Media News
Feb 06, 2018

PODCAST: Group Nine Founder Ben Lerer On The Future Of News And Social Media
Ben Lerer, the CEO of Group Nine is building media brands made for new generation of audiences that get their news via Facebook and Twitter on smartphones instead of from cable TV in livings-rooms.

Forbes Social Media News
Feb 06, 2018

7 Ways To Up Your Chances Of Going Viral On Social Media
How to get something to go viral is the $64,000 question. While there is no guarantee, these tips can help the likelihood of content going viral.

Forbes Social Media News
Feb 06, 2018

How To Balance Being A Millennial Tech Founder With Fatherhood
The racial background of SpokeHub's founders isn't the only unique aspect about the company. While some of the founders happen to be of millennial age, only one- Richard Berryman III- also happens to be a father of two.

Forbes Social Media News
Feb 06, 2018

Richard Berryman III: How I Balance Being A Millennial Tech Founder With Fatherhood
The racial background of SpokeHub's founders isn't the only unique aspect about the company. While some of the founders happen to be of millennial age, only one- Richard Berryman III- also happens to be a father of two.

Forbes Social Media News
Feb 06, 2018

Video Is Erasing People, From Prison To Porn, As Wall Street Avails
Our rush to swap humans for screens could soon mean that no one will know if we vanish, and jails are paving the way -- not in "Black Mirror," but real life.

Forbes Social Media News
Feb 06, 2018

Video Is Erasing People, From Prison To Porn, As Wall Street Profits
Our rush to swap humans for screens could soon mean that no one will know if we vanish, and jails are paving the way -- not in "Black Mirror," but real life.

Forbes Social Media News
Feb 06, 2018

Democrats Were So Excited About Doug Jones! Now, Not So Much
Democrats were understandably excited when Alabama elected one of their own to the U.S. Senate last December. Let's follow up now: how did Doug Jones vote?

Forbes Social Media News
Feb 05, 2018

Data Shows Women Paid More Attention To Super Bowl LII Than Men
Women are paying more attention to every aspect of football. When will advertisers start paying more attention to them?

Forbes Social Media News
Feb 05, 2018

A Controversial YouTube News Feature Tackles State Propaganda And Sesame Street
A controversial YouTube news feature will single out state-funded channels, targeting organisations such as PBS, Radio Free China and Russia Today in the interest of 'greater transparency'.

Forbes Social Media News
Feb 05, 2018

Facebook Finally Lands In French Court For Deleting Nude Courbet Painting
The social network could no longer avoid French justice, forced to confront the controversy over the line between art and pornography.

Forbes Social Media News
Feb 05, 2018

NBCU, Monster Products Enter 'Elite Club' For Super Bowl LII
Although Monster Products (think expensive headphones) and NBCU may not be "strange bedfellows" alluded to by Shakespeare, they are surprising ones. And their solitary (if expensive) commercial collaboration may even help make the case for the ongoing centrality of TV in our media ecosystem.

Forbes Social Media News
Feb 05, 2018

We Know Which Super Bowl Ads Got Buzz, But Which Ones Did People Actually Watch?
There are plenty of ways to measure which Super Bowl ads came out on top. These new metrics measure who was actually watching when the spots aired.

Forbes Social Media News
Feb 04, 2018

Ask The CMO: Esther Lee On 'Marketing In Service (Not As A Servant) Of The Business'
Today brands must be a true reflection of what the company stands for, but less in the narrative sense and more in the experience that we provide. To accomplish this, we needed entire business teams to fully understand how we can positively impact customers' lives with our offerings.

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