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 Fitbit's founders have a new startup. Two years after leaving Google, James Park and Eric Friedman announced a new platform that shifts the focus from the individual to the family. They say the Luffu mobile app "uses AI quietly in the background" to collect and organize family health information.
"At Fitbit, we focused on personal health — but after Fitbit, health for me became bigger than just thinking about myself," Park said in a press release. The app is particularly focused on the "CEO of the family" — the person who manages appointments, prescriptions and other health-related tasks.
But the definition of family isn't limited to parents raising children. The company sees its tool as especially valuable for caregivers in their 40s and 50s who may be managing the needs of both aging parents and kids. It even tracks pets' health habits.
"We're managing care across three generations — kids at home, busy parents in the middle, and my dad in his 80s who's living with diabetes and still wants to stay fiercely independent," Friedman wrote. "And the moments that matter most are often the most chaotic: a late-night fever, a sudden urgent care visit, a doctor asking questions you can't answer quickly because the details are scattered."
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