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One of the many concerns about artificial intelligence these days is how the rush to build data centers is impacting local communities. Data centers can create a drain on resources, and some utility companies have already said customers can expect to see their electricity bills growing as these facilities increase demand. There have been some discussions of what other power sources could support the AI engine, and wind power specialist Airloom is one company that's looking to address the problem. Ahead of the business' upcoming appearance at CES, we've learned a bit about what Airloom has accomplished this year and what it is aiming for next.
Rather than the very tall towers typically used for this approach, Airloom's structures are 20 to 30 meters high. They are comprised of a loop of adjustable wings that move along a track, a design that's akin to a roller coaster. As the wings move, they generate power just like the blades on a regular wind turbine do. Airloom claims that its structures require 40 percent less mass than a traditional one while delivering the same output. It also says the Airloom's towers require 42 percent fewer parts and 96 percent fewer unique parts. In combination, the company says its approach is 85 percent faster to deploy and 47 percent less expensive than horizontal axis wind turbines. Airloom broke ground on a pilot site in June for testing out its approach and confirming how those figures work in practice.
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Whether you're skiing in the backcountry or trampolining in the backyard, we have an activity tracker for you.
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 The rise in popularity of GLP-1 receptor agonist drugs like Ozempic is causing a wider societal shift that is now rocking the food industry. And some are feeling the pain more than others, as people make fundamental changes to their lives and health.
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For a tech writer, being very offline is sort of like being a marathon coach who doesn't run. So in 2025, I tried to reverse years of studied avoidance towards the most ubiquitous technological phenomenon on earth — I got back on social media. The change was short-lived.
My first exodus from the feeds took some work — disabling notifications, removing apps from my homescreen and then deleting accounts entirely. This time, the phone put itself down. The whole thing has simply lost its luster.
I started with Instagram. Every experience went like this: I'd see a single post from one of the rare family members or IRL friends who are active on the platform. Next, I was fed a sponsored post, followed by suggestions to follow randos. After that, a series of influencer videos that, admittedly, appeal to my taste (funny/absurdist women and dissertations on urban planning). That was followed up with more sponsored posts, mostly from brands I'd looked up for work. Then it'd circle back to the influencers. My eyes glazed over and I tossed the phone aside.
Years back, the platform gave off a jolt of quasi-social connection that I'd spend hours sucking up. I fed on pointless thoughts from an ex-coworker, vacation reels from a college roommate, a half-baked loaf of bread that an old friend dropped on the floor but took a picture of anyway. Now it's a bare sliver of that stuff, shoehorned between towers of sponsored content and posts from people who make or promote their living on Instagram. The real people have left. The connection is gone. The FOMO is no more.
I experienced some variation of the same disappointment on every platform I rejoined. When I got back on TikTok a few months after the ban, it felt like a frenzied shopping mall. Every video seems to be about four seconds long
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Three weeks ago, I tested something that completely changed how I think about organic traffic. I opened ChatGPT and asked a simple question: "What's the best course on building SaaS with WordPress?" The answer that appeared stopped me cold. My course showed up as the first result, recommended directly by the AI with specific reasons why it was valuable.
I hadn't paid for advertising. I hadn't done any special promotion. The AI simply decided my content was the best answer to that question and served it to the user. This wasn't luck or a fluke. When I tested the same query in Perplexity, the same thing happened. My website ranked at the top of AI-generated responses, pulling in free traffic directly from AI models that millions of people now use as their primary search tool.
This represents a fundamental shift in how people discover content online. For years, we've optimized for Google's algorithm, carefully crafting meta descriptions and building backlinks to climb traditional search rankings. That work still matters, but a massive new traffic source has emerged that most content creators are completely ignoring. While everyone focuses exclusively on traditional SEO, AI Optimization is quietly becoming one of the most valuable skills for anyone who publishes content online.
The opportunity is enormous right now precisely because it's so new. Early adopters are claiming top positions in AI responses while their competitors remain oblivious to this emerging channel. But this window won't stay open forever. As more people recognize the value of appearing in AI results, competition will increase and optimization will become more sophisticated. The time to understand and implement AIO strategies is now, while the landscape is still relatively uncrowded.
In this comprehensive guide, I'll show you exactly how AI Optimization works, how it differs from traditional SEO, what specific tactics ac
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Want to see even more? Take a peek at PCWorld's list of the top laptops you can get right now.
Why you should trust us: It's in our name! PCWorld prides itself on laptop experience and expertise. We've been covering PCs since 1983, and we now review more than 70 laptops every year. All of the picks below have been personally tested and vetted by our experts, who've applied not only performance benchmarks but rigorous usability standards. We're also committed to reviewing PC laptops at every price point to help you find a machine that matches your budget.
Best budget laptop deals under $500
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