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Where most organizations are still struggling to realize value from AI initiatives or move beyond the pilot phase, at EK, we've ensured our clients are realizing measurable business returns at the enterprise level. Our success in this space stems from our constant stance forward, helping to not just spot the forthcoming trends, but actually to establish them.
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Apple has already finalized plans for next year's entry-level "iPhone 18e" model, according to a known leaker.
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Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today's release adds new emoji characters and a few other changes.
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Apple today provided developers with the fourth betas of upcoming watchOS 26.4 and visionOS 26.4 betas for testing purposes. The software comes a week after Apple released the third betas.
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Social media is showing you more ads, suggestions and recommended posts, pushing aside content you actually want.
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Apple today seeded the fourth betas of upcoming iOS 26.4 and iPadOS 26.4 updates to developers for testing purposes, with the software coming a week after Apple provided the third betas to developers.
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A new render shows exactly what an iPhone Fold could look like.
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Tech columnist David Pogue's new book Apple: The First 50 Years will be available in hardcover and digital formats starting this Tuesday, March 10.
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Nintendo of America is suing the US government, including the Department of Treasury, Department of Homeland Security and US Customs and Border Protection, over its tariff policy, Aftermath reports. The video game giant already raised prices on the Nintendo Switch in August 2025 in response to "market conditions" but has so far left the price of the newer Switch 2 console unchanged.
Nintendo's lawsuit, filed in the US Court of International Trade, cites a Supreme Court ruling from February that confirmed a lower courts' opinion that the Trump administration's global tariffs were illegal. Nintendo's lawyers claim that the video game company has been "substantially harmed by the unlawful of execution and imposition" of "unauthorized Executive Orders" and the fees Nintendo has already paid to import products into the country. In response, the company is seeking a "prompt refund, with interest" of the tariffs it has paid.
"We can confirm we filed a request," Nintendo of America said in a statement. "We have nothing else to share on this topic."
While taxes and other trade policies are supposed to be set by Congress, President Donald Trump implemented
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Epic Games' courtroom battle with Google is over, but it's reportedly going to affect how its CEO can speak about the tech giant for years for years to come. According to The Verge, part of the settlement terms Epic had signed has a clause stating that Epic and Sweeney will have to speak positively about Google's competitiveness and app store operations going forward. "Epic believes that the Google and Android platform, with the changes in this term sheet, are procompetitive and a model for app store / platform operations, and will make good faith efforts to advocate for the same," the clause reportedly reads.
Further, The Verge says the settlement terms between the companies will expire five years after Google is done rolling out changes to its service fees. Since Google expects to finish implementing changes worldwide by September 30, 2027, Sweeney can't speak negatively about the company until after September 30, 2032.
Sweeney is one of the most vocal critic of how Apple and Google operate their app stores, which had led to several lawsuits between the companies. He once called both Apple and Google "gangster-style businesses" that will "always continue" to be engaged in illegal practices and just pay the fine afterwards. Epic Games filed a lawsuit against Google in 2020, accusing it of illegal monopoly on app distribution and in-app billing services for Android devices. In 2023, Google lost the law
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In the months ahead, the company will add AI-powered voice search for its smart TVs and streaming players. While Roku's existing voice search can find specific programs, actors, or genres, the upgrade will allow for more conversational queries, such as "What's the Barbie movie about?" or "How scary is The Shining." It will also support follow-up questions.
Other forthcoming Roku features include a "What do you like to watch?" feature to tweak Roku's home screen recommendations, live scores in the Sports section, and a search function in Roku's live TV guide. Roku is also updating its recently-launched Streaming Stick and Streaming Stick Plus to support private listening through Bluetooth headphones and earbuds.
TV-focused AI
Unlike rivals Amazon and Google, Roku isn't trying to launch an all-purpose AI that also happens to work on TVs. Roku doesn't sell its own smart speakers, and users primarily interact with voice control through the mic button on Roku remotes. The new AI-powered assistant will only respond to entertainment-related queries, Roku says.
"Even in this case, with us evolving Roku voice to now answer entertainment Q&A, we are specializing in a TV-related solution only," Amit Desai, Roku's director of product and UX for voice and conversational AI, told reporters. He added that the feature will use a combination of in-house and commercial AI technology.
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