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EngadgetMar 20, 2026
Amazon is reportedly working on a new phone built around Alexa
Amazon is reportedly planning to re-enter the smartphone market more than 10 years after its last attempt. According to a Reuters report, the mysterious phone is internally codenamed "Transformer" and is being developed by the company's devices and services unit.

There isn't a whole lot to go on right now, but it probably won't surprise many to learn that the phone will likely lean heavily on AI. According to Reuters' sources, Alexa functionality would be a core part of the experience, but Amazon wouldn't necessarily build a custom OS around its voice assistant. The phone would make buying products on Amazon and using services like Prime Music and Prime Video "easier than ever," and may bypass traditional app stores.

Reuters reports that the Transformer project is being led by the recently established ZeroOne, an Amazon devices unit headed up by ex-Microsoft executive and Xbox co-founder J Allard, who was also one of the creators of Zune. Allard joined Amazon last year to lead a "a special projects team dedicated to inventing breakthrough consumer product categories."

The development team has reportedly considered launching both a traditional smartphone and a so-called "dumbphone," which would presumably strip away anything that needlessly distracted you from the Amazon empire. Reuters'


EngadgetMar 20, 2026
Engadget Podcast: Why does everyone hate NVIDIA's DLSS 5 AI upscaling?


NVIDIA started an online firestorm this week when it announced DLSS 5 at its GTC conference. The company claims it's meant to deliver "photorealistic" lighting and materials in games by using neural processing. But it differs considerably from previous versions of DLSS, which were focused on using machine learning to upscale lower resolutions and generate additional frames, and gamers online aren't too happy. To help us break this down, Anshel Sag, VP and principal analyst at Moor Insights and Strategy joins us to discuss his experience with NVIDIA's DLSS 5 demos. Also, we dive into what's next for Xbox with Project Helix.

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Mac RumorsMar 20, 2026
M5 MacBook Air vs. M5 MacBook Pro Buyer's Guide
Both the MacBook Air and entry-level MacBook Pro now feature the M5 chip, so how do the latest models compare?

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