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AdWeek News
May 23, 2020

Nike's Latest Anthem, Narrated by LeBron James, Is Filled With Hope for a Broken World
Throughout the coronavirus pandemic, increasingly sophisticated consumers--and advertising industry observers--have been paying closer attention to brands, and are quick to point out those that come across as disingenuous or opportunistic in this time of crisis. Nike is one Fortune 100 company that has accumulated a tremendous amount of goodwill over these last few months. The...

AdWeek News
May 22, 2020

LinkedIn Stopped 7.8 Million Fake Accounts From Being Created in the Second Half of 2019
LinkedIn said fake account registration attempts were down in the second half of 2019 compared with the first half of the year. The professional network said in its latest Transparency Report that its automated defenses blocked 93% of all fake accounts it prevented or took down during that time period. LinkedIn added that it stopped...

AdWeek News
May 22, 2020

Kevin Hart, Snoop Dogg and Other Celebs Get Serious About Why They Believe in Beyond Meat
Kevin Hart always thought he needed to eat meat to be strong and get swole, but he's learned differently. Plus he's seen diabetes, heart attacks and strokes among his family members caused by their unhealthy eating habits, which made him rethink his own diet. Hart, showing a contemplative side that fans don't often see, is...

AdWeek News
May 22, 2020

Facebook Details Updates to Its Creator Studio App
Facebook updated its Creator Studio application this week so that creators can publish and schedule posts, in addition to the already existing options of seeing content insights and responding to fans' messages and comments. The social network said in a blog post that the Creator Studio app helps creators ensure that they are always posting...

AdWeek News
May 22, 2020

First-Quarter Analysis of Consumer Brands in the Year So Far
Editor's note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we're bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a...

AdWeek News
May 22, 2020

Workplace From Facebook Adds Several Remote Work-Related Features
Facebook CEO Mark Zuckerberg said during his publicly livestreamed town hall meeting Thursday that enterprise solution Workplace From Facebook reached 5 million paid users, up from 3 million last October. Zuckerberg also said the Work Groups feature introduced for Facebook and Messenger From Facebook at the end of that month now has 20 million monthly...

AdWeek News
May 22, 2020

Key First-Quarter Media Stats of This Epic 2020
Editor's note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we're bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a...

AdWeek News
May 22, 2020

6 Telling Marketing Stats, From the Incredible Edible Egg's Comeback to Faux-meat's Rise
While you were spending hours customizing your Facebook avatar to fill up the humdrum of your day or sniffing the intoxicating smells of Hawaiian Tropic sunscreen to mentally escape home, Adweek was hosting a virtual event centered on commerce brands that have innovated during the pandemic and was, as always, on the hunt for the...

AdWeek News
May 22, 2020

What's on Adweek's Live Shows, Podcasts and Webinars This Week: May 25-29
Adweek has expanded its offering of live shows, webinars and virtual events during this financial crisis brought on by the coronavirus pandemic. Each week, we'll share a schedule of events and links to tune in. (All times are Eastern Standard.) Tuesday, May 26 Podcast: Yeah, That's Probably an Ad Host: Ko Im, community editor Guests:...

AdWeek News
May 22, 2020

Pro Football Hall of Fame Putting Up Hall of Fame Social Numbers
People have not been able to visit the Pro Football Hall of Fame in Canton, Ohio, since the onset of the coronavirus, but that hasn't stopped pigskin aficionados from visiting its social channels. In the period from March 12 through May 17, the Hall of Fame has produced 58 hours of video, 156 graphics for...

AdWeek News
May 22, 2020

At EMPOWERD Conference, Asian American Creatives Inspire the Next Generation
Each year, the Asian American arts and entertainment group Kollaboration hosts its annual EMPOWERD Conference, showcasing talent and giving professionals an opportunity to connect with and inspire the next generation. Like pretty much every other event on earth right now, this year's EMPOWERD summit has gone virtual, taking place online over Memorial Day weekend. The...

AdWeek News
May 22, 2020

Covid-19 Conspiracy Theories Are Bleeding Into the Real World
Social media platforms are always rife with misinformation, rumors and conspiracy theories, but amid the Covid-19 pandemic, they seem more prevalent than usual. And they are bleeding into the real world. Already during this crisis, people have licked toilet seats, drunk far too much water and rioted and protested as distrust of the government led...

AdWeek News
May 22, 2020

Apple's ‘Bounce' Ad for AirPods Wins Best of Show at ADC Awards
TBWA\Media Arts Lab Los Angeles had a good run at the 99th annual ADC Awards, which The One Club held virtually this year due to the global shutdown caused by Covid-19. The agency's "Bounce" ad for Apple's AirPods, a playful 2-minute film that follows a man's unusual morning commute, won the coveted Black Cube for...

AdWeek News
May 22, 2020

OOH Metrics Firm's Data Shows More Outdoor Activity Across the U.S.
As the weather warms and coronavirus infection rates decline in some places, out-of-home metrics firm Billups has found hard data that people are beginning to return to the streets. The company tapped the analytics it otherwise uses to measure billboard viewership--a combination of anonymized mobile location coordinates, screen activity and other data--to show that driving...

AdWeek News
May 22, 2020

MLB at Home Helps Satisfy Fans' Hunger for Baseball During Covid-19
Even if baseball resumes this summer, stadiums across the country will likely remain empty for the foreseeable future due to Covid-19 social distancing measures. But Major League Baseball has been slugging away at keeping its social channels full with MLB at Home. The initiative encompasses the league's robust slate of new online content, including live...

AdWeek News
May 22, 2020

ESPN's ‘This Is SportCenter' Campaign Turns 25: Adweek Picks Our Favorite Spots
ESPN's "This Is SportsCenter" campaign is one of the longest running campaigns in television--spanning 25 years, more than 400 ads and many of the most iconic sports figures of the last three decades. ESPN's celebrating the history of the ad campaign with a three-part special Sunday night. The two-and-a-half hours of coverage will dedicate one...

AdWeek News
May 22, 2020

ESPN's ‘This Is SportsCenter' Campaign Turns 25: Adweek Picks Our Favorite Spots
ESPN's "This Is SportsCenter" campaign is one of the longest running campaigns in television--spanning 25 years, more than 400 ads and many of the most iconic sports figures of the last three decades. ESPN's celebrating the history of the ad campaign with a three-part special Sunday night. The two-and-a-half hours of coverage will dedicate one...

AdWeek News
May 22, 2020

More Consumers Are Seeking Solace in an Unlikely Quarantine Ingredient: Spam
Three things have been happening since schools and nonessential businesses closed in March to help slow the spread of the novel coronavirus: First, people have been buying a lot of nonperishable packaged food items from big name brands they know and trust. Second, the number of Americans cooking at home and experimenting in the kitchen...

AdWeek News
May 22, 2020

Facebook: How to Use Your Avatar as Your Profile Picture
Facebook recently launched Avatars, its take on Bitmoji, in the U.S. This feature allows users to create a personalized Avatar, or emoji, of themselves, which will be placed on stickers that can be shared in comments, Stories and more on the Facebook platform. After you've created your Avatar, you have the option to use it...

AdWeek News
May 22, 2020

They Helped Make Slack Famous. Now Sandwich Is Back to Report on Using It From Home
The team at boutique production house Sandwich were Slack's first ad stars, grudgingly trying out the startup service in 2014 and reporting on their experience. The resulting, relatable ads tallied 5 million views on YouTube, helping introduce the now-mainstream collaborative platform, and the clips have continued to draw traffic ever since. Today, Slack launched a...

AdWeek News
May 22, 2020

The Webby Awards Introduces New Site Webby Gallery Index
More than two decades of Webby Awards-winning work can now be viewed in one place: the new Webby Gallery Index. The Webby Awards teamed up with multi-Webby-winning branding and digital experience design company Basic on the project, which gives visitors a way to mine trends and insights from creative work dating back to 1997....

AdWeek News
May 22, 2020

Adweek Together: Making the Best of Work From Home
For most of us, home has been "the office" for more than two months. And that could be the case through the summer months. On today's episode of Adweek Together, Alan Trinkle, president of digital agency m/SIX, USA, has some tips on the best way to create positive dynamics in the workplace when work is...

AdWeek News
May 22, 2020

Americans Are Buying 43 Million More Eggs Each Week in Quarantine
U.S. consumers are buying 3.6 million more cartons of eggs per week than they were prior to the coronavirus pandemic, according to data from grocery retailer Kroger. This is because more consumers are eating breakfast at home and are more likely to make eggs on weekdays now, but also because they are turning to at-home...

AdWeek News
May 22, 2020

Barefoot Wine's New Ad With Aubrey Plaza Takes Place in Kenan Thompson's Dreams
Barefoot Wine debuted its new wine-based hard seltzers earlier this year, and had planned to launch a summer campaign in April featuring them in spritzers. The campaign, which would have been the brand's first for TV, stars Parks and Recreation's Aubrey Plaza and Saturday Night Live's Kenan Thompson. But after the coronavirus pandemic upended marketing...

AdWeek News
May 22, 2020

GoDaddy Looks to Rally Small Business Founders Through Hard Times
While prospects for small business owners may seem bleak right now, plenty of companies that started in similarly dire straits went on to become successful. That's the message of a new GoDaddy ad that seeks to rally prospective founders at a time when the coronavirus pandemic has led thousands of small businesses across the country...

AdWeek News
May 22, 2020

Covid-19 Will Bring a Rise in Livestreaming Content Across Platforms
In a recent 24-hour period, I went from seeing a Russian accordion player named MOZG888VADIM play everything from traditional Russian ballads to Lady Gaga to seeing a lizard sun itself to having Travis Scott bring 12.3 million people into a virtual fantasy landscape. And I never had to leave my couch. If there is one...

AdWeek News
May 22, 2020

Peyton Manning Stars in Caddyshack; Colorless Pride Skittles: Friday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Peyton Manning Is Caddyshack's Judge Smails for New Michelob Ultra...

AdWeek News
May 22, 2020

With Live Sports on Hold, Broadcasters Have Dug Deep to Find Alternative Programming
Almost as soon as sporting events around the country and the world shut down two months ago, ESPN began talking to filmmakers about speeding up the release of Michael Jordan documentary series The Last Dance. The 10-part series, a partnership between ESPN's film division and Netflix, had been in the works for two years and...

AdWeek News
May 22, 2020

Some Companies Question Dmexco's Move to Hold Ad Tech's Biggest Event
There's no Oktoberfest. Professional soccer will resume, but without fans. Will ad tech become another casualty of the pandemic? Attendees and exhibitors are questioning the viability of ad tech's biggest industry event, Dmexco. While its host country of Germany has begun to relax restrictions and reopen businesses after two months of coronavirus-induced lockdowns, multiple companies...

AdWeek News
May 22, 2020

Companies Are Pressuring Dmexco to Cancel Ad Tech's Biggest Event
There's no Oktoberfest. Professional soccer will resume, but without fans. Will ad tech become another casualty of the pandemic? Attendees and exhibitors are questioning the viability of ad tech's biggest industry event, Dmexco. While its host country of Germany has begun to relax restrictions and reopen businesses after two months of coronavirus-induced lockdowns, multiple companies...

AdWeek News
May 21, 2020

Polls Return to Messenger From Facebook
After quietly disappearing from the application last May, polls are back on Messenger From Facebook. Users in group chats (more than two people) who wish to create polls can click on the plus sign, select Polls, add their questions and choices for answers and tap Create Poll to include it in the chat. People in...

AdWeek News
May 21, 2020

Brawny Is Funding the Heroes Going Above and Beyond in Their Communities
The coronavirus crisis has reignited a sense of community spirit in neighborhoods around the world, turning many every day people into local heroes. Brawny, the paper towel brand, has sought to honor those individuals in its latest campaign, which features real people who have gone above and beyond to help their communities during the crisis....

AdWeek News
May 21, 2020

LiveRamp Shows Signs of Stability Despite Pullbacks From Struggling Customers
LiveRamp, which positions itself as the software company of choice for programmatic media trading, is confident it will weather the current economic storm, but it's also readying for the fallout by increasing its bad debt facility. Despite the hardships companies in the media and advertising space are facing during the coronavirus pandemic, LiveRamp met its...

AdWeek News
May 21, 2020

Facebook Plans to Broaden Remote Workforce Capabilities Due to Covid-19
As Facebook employees continue to work from home during the novel coronavirus pandemic, the company will embrace the practice and start recruiting employees without mandating that they can work from any of its offices. In a weekly town hall meeting that was publicly livestreamed, Facebook CEO Mark Zuckerberg vowed to be the "most forward-leaning company...

AdWeek News
May 21, 2020

USAA Brings Poppy Wall of Honor to Snapchatters via AR Lens
USAA created its first-ever Snapchat augmented reality lens just in time for Memorial Day Weekend. USAA/Snapchat The insurance and financial services company, which serves military members and their families, will honor the lives of fallen military members via AR, bringing its annual Poppy Wall of Honor experience from its physical location on the National Mall...

AdWeek News
May 21, 2020

Peyton Manning Lands a Starring Role in Caddyshack for New Michelob Ultra Ad
While major sports fans may have been aware that former NFL quarterback Peyton Manning enjoys occasionally playing golf, what they don't know is that Manning also stars in the cult classic golf film Caddyshack. Well, not exactly. But a new Michelob Ultra promo for The Match: Champions for Charity, which Manning is playing in on...

AdWeek News
May 21, 2020

L Brands Will Close 250 Victoria's Secret Stores and Proceed With Spin-Off
L Brands is moving forward with its plan to separate Victoria's Secret from the rest of its business as it reorganizes it to create an independent company "that one could reasonably market for a sale," said Stuart Burgdoerfer, the intimates brand's interim CEO, during the first quarter earnings call this morning. However, Burgdoerfer said that...

AdWeek News
May 21, 2020

Labatt Reshot Its Entire Summer Campaign Mid-Lockdown Without a Budget
Memorial Day Weekend means a lot of things to a lot of people, but for those in the Great Lakes region, it means one thing: lake time. And beer. For Canadian beer brand Labatt Brewing Company, a smaller brand that's most popular around those big, cold bodies of water, its summer marketing campaigns have been...

AdWeek News
May 21, 2020

Reflecting Pandemic Trends, Investment in Beauty and Personal Care Startups Hits a Recent Low
In the opening quarter of 2020, private market funding for young companies in the beauty and personal care space fell by more than 50% compared to the previous quarter, according to a new report from market intelligence firm CB Insights. The category, which includes cosmetics and men's grooming, raised a total of $103 million--the lowest...

AdWeek News
May 21, 2020

BlogHer Banks on Free Digital Summits to Keep Brand Audience Engaged During Quarantine
For 16 years, BlogHer has built its core business on educational, in-person conferences meant to connect women bloggers, content creators and small business owners. But due to the Covid-19 pandemic, the SHE Media-owned brand, like all media brands in 2020, had to cancel its planned physical summits and completely revamp its event strategy for an...

AdWeek News
May 21, 2020

ABC Brings Back 19 Series for Next Season, but Forgoes Fall Schedule for Now
So far, broadcasters have taken two approaches to their fall schedules in the midst of Covid-19. Fox and The CW constructed mostly pandemic-proof lineups featuring acquired shows and other already-filmed programming, while CBS opted to go ahead with a "hopeful" fall schedule with its usual programming that won't be able to air until production can...

AdWeek News
May 21, 2020

Skittles Goes Colorless, Giving Up the Rainbow for LGBTQ Pride Partnership with GLAAD
Every June, an increasing number of brands roll out special edition products for LGBTQ Pride Month that are often swathed in garish rainbows, causing a sort of rainbow fatigue in the community. So it's a relief to see that Skittles has gone in the opposite direction, removing the rainbow--in fact, removing color entirely--from its packaging...

AdWeek News
May 21, 2020

A Walmart Employee's Poem About Solidarity Has Made Him an Advertising Star
Consumers have said they're fatigued--actually, plain sick and tired--of doom and gloom forecasts and negative pandemic-related news. What they want to hear now, particularly from marketers, are "hopeful, comforting and supportive" messages. Walmart, taking that sentiment and running with it, has launched a 60-second ad built around an upbeat poem about community and solidarity. And...

AdWeek News
May 21, 2020

This Agency Created a Self-Sanitizing Shopping Cart Handle
As grocery stores and other retail brick-and-mortars grapple with how to keep spaces germ-free in the era of the coronavirus, one agency is proposing a slick solution. WPP-owned creative commerce agency Geometry's Middle Eastern office is reintroducing a device that slides across shopping cart handles, dispensing a thin layer of disinfectant for between-use cleaning. The...

AdWeek News
May 21, 2020

FCB Chicago, TBWA\Media Arts Lab and BBDO Win Top Honors at ADC Awards
Awards shows have been all but canceled this year because of Covid-19, but that doesn't mean agencies won't receive accolades for their work. Most of the advertising and marketing industry's organizations that annually dole out honors, including D&AD and the Clio Awards, are still forging ahead with awards--just sans the boozy galas that typically accompany...

AdWeek News
May 21, 2020

Antimicrobial Material Could Become a Bigger Part of Apparel's Future
Antimicrobial fibers are doing a lot more than fighting odor these days. The sale of the self-cleaning material, typically used in products such as underwear, is soaring since the Covid-19 pandemic began in March, as consumers increasingly seek out health and wellness products. Noble Biomaterials, a provider of these types of fibers, said in an...

AdWeek News
May 21, 2020

The Atlantic Lays Off 68 Staffers Companywide Due to Economic Fallout From Covid-19
The Atlantic laid off 17% of its staffers today from across the company, including editorial, sales, marketing and live events. The publisher, which has seen a recent notable uptick in subscribers during the Covid-19 pandemic, couldn't rely on that as a revenue source to make up for financial losses from its in-person events business and...

AdWeek News
May 21, 2020

Celebrities Rally Support for Asian Restaurants With #TakeOutHate Campaign
There's never been a better time to stuff your face with fried rice, chow mein and spring rolls. In addition to jumping on a the popular quarantine trend of carb loading, you just might be throwing a lifeline to a Chinese restaurant in your area. That's the message from a celebrity-driven, brand-backed campaign called #TakeOutHate...

AdWeek News
May 21, 2020

Fox Nabs First TV Season Win Among 18-49 Demo in 8 Years; CBS Remains No. 1 in Total Viewers
NBC's three-season reign as the most watched broadcast network among the adults 18-49 demographic most coveted by advertisers is officially over. Fox has nabbed the demo crown for the 2019-20 season, reclaiming the top spot for the first time in eight years, on the strength of a lineup that includes Thursday Night Football and The...

AdWeek News
May 21, 2020

Messenger From Facebook Rolls Out Alerts to Warn Users of Impersonators, Scams
Messenger From Facebook is introducing new in-application notifications to warn people who are about to interact with someone impersonating someone else or trying to scam them. The social network quietly began rolling the feature out on Android in March, and it will be extended to iOS and to more people around the world next week....

AdWeek News
May 21, 2020

OpenX Courts the Buy Side as Supply Path Optimization Heats Up
Supply path optimization (SPO) generally comes in two different flavors: cutting out intermediaries to reduce the dreaded ad-tech tax or buyers getting closer to inventory to boost transparency while still transacting through their demand-side platform (DSP). Supply-side platform (SSP) OpenX is favoring the latter form of SPO, and it's growing out the advertiser-facing side of...

AdWeek News
May 21, 2020

Will Shoppers Love Amazon Prime Day as Much in the Fall?
Fulfillment challenges in the wake of the coronavirus pandemic have reportedly caused Amazon to push its annual summer sale, Prime Day, from July to September this year. That's according to The Wall Street Journal, which cited people familiar with the matter who said unprecedented demand has strained its warehouses, prompting the delay. Indeed, in a...

AdWeek News
May 21, 2020

3 Restaurant and Retail Takeaways From Adweek Presents: The Way Forward
For our fifth episode of Adweek Presents: The Way Forward, Adweek's Lisa Granatstein, editor and svp of programming, dove into the world of restaurants and retail with the chief marketing officers of two leading brands: Chipotle's Chris Brandt and Athleta's Sheila Shekar Pollak. Both of their industries have been profoundly impacted by shelter-in-place orders due...

AdWeek News
May 21, 2020

Adweek Together: Wedding Season on Hold
Nearly a quarter (24%) of all weddings occur in May and June, according to WeddingWire. But, as with so many things, 2020 is going to be different for this happy occasion as brides and grooms consider cancellations and postponements amid travel restrictions and health risks. For marketers, that means rethinking how to reach as many...

AdWeek News
May 21, 2020

How Jet.com Prepared Walmart for the Coronavirus Pandemic
In Walmart's Q1 earnings call this week, the retailer announced U.S. ecommerce sales were up 74% and it was discontinuing ecommerce platform Jet.com "due to continued strength of the Walmart.com brand." It marks a turning point in a nearly four-year saga as Walmart focuses on customer needs during a pandemic. But despite the shuttering, Walmart...

AdWeek News
May 21, 2020

Facebook: Here's How to Share Your Avatar to News Feed
Facebook recently launched an Avatars feature in the U.S. This feature allows users to create a customized Avatar (or emoji) of themselves, which will be placed on stickers that can be shared in comments, added to Facebook Stories posts and more. Once you create your Avatar, you can share a picture of it to your...

AdWeek News
May 21, 2020

Adweek Radio: The Evolution of Cannabis Marketing
Cannabis is still not legal on a federal level, but it's been legalized enough on a state level that this year's crop of Democratic presidential candidates added it to their platforms. How, when and where sellers can advertise legal marijuana is also up in the air as states, counties and cities have their own rules...

AdWeek News
May 21, 2020

In Dual Memorial Day Initiative, Budweiser Shows Its Versatility With Patriotic Marketing
Ever since it became an official holiday after the Civil War, Memorial Day (originally called Decoration Day) has set the stage for parades, wreath laying, fireworks and any number of other events to commemorate the sacrifices made by Americans in the armed forces. Probably for about as long, Memorial Day has also been an opportunity...

AdWeek News
May 21, 2020

How Advertisers Should Adjust Strategies for the At-Home Audience
Stay-at-home guidelines didn't start the remote work movement, but they definitely accelerated it, and the successful transition by many companies to a dispersed workforce has proven its merits. A Gartner survey from early April found that 74% of CFOs plan to move some or all of their employees to remote positions permanently following the current...

AdWeek News
May 21, 2020

Facebook Users Reached Back Into the Past in April 2020
Coffee and cake go well together both for dessert and as the leaders in Facebook IQ's Topics to Watch for April 2020. Instant coffee and associated topics cocoa solids, coffee, cream drink, honeycomb toffee, milk, powdered milk, sugar, water and whipped cream saw conversation rise 24.9 times in April compared with April 2019 and 1.7...

AdWeek News
May 21, 2020

Agency Advice for 2020 Grads; Hulu's Disney-fied Facelift: Thursday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Agency Pros Share Crucial Advice for New Graduates Entering the...

AdWeek News
May 21, 2020

Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer's Exit
Disney streaming head Kevin Mayer's surprise exit on Monday to become TikTok's new CEO continues to have ripple effects at his now former company. Following the departure of Mayer, who had been chairman of Disney's direct-to-consumer and international (DTCI) segment since 2018, the company has opted to shift its ad sales and media distribution divisions...

AdWeek News
May 20, 2020

Guidelines Updated on Usage of Music in Facebook Live, Instagram Live Videos
Usage of Facebook Live and Instagram Live has been on a steady upward swing since the onset of the coronavirus pandemic and, with music being incorporated into many of those videos, the social network provided an update on its guidelines. Facebook said in a blog post, "Music is a bonding force in normal times. During...

AdWeek News
May 20, 2020

Agency Pros Share Crucial Advice for New Graduates Entering the Industry
Last week, We Are Next founder Natalie Kim joined Adweek Together to discuss some of the more practical ways 2020 graduates can navigate their post-school lives. As the industry continues to adjust to substantial change, there are still some tried-and-true ways that young and new talent can progress forward, such as networking and keeping skills...

AdWeek News
May 20, 2020

Essence's Survey on Black Women and Covid-19 Is a ‘Vital' Resource
The 50th anniversary of Essence was supposed to be a party. The groundbreaking black women's lifestyle magazine's annual Essence Festival in New Orleans is already the largest African-American cultural and music event in the U.S., so it's easy to imagine how lavish this summer's fest would have been. But given ongoing social distancing measures, the...

AdWeek News
May 20, 2020

Consumers Want Ads During Covid-19 to Be Hopeful and Supportive, Says PepsiCo Beverages's CMO
If brands want to come out on the other side of the Covid-19 crisis with consumer loyalty intact, they need to lean into empathy, says Greg Lyons, the chief marketing officer of PepsiCo Beverages. "I do fundamentally believe that something good will come out of this shared experience," Lyons said. "It will force us to...

AdWeek News
May 20, 2020

Consumers Want Ads During Covid-19 to Be Hopeful and Supportive, Says PepsiCo's CMO
If brands want to come out on the other side of the Covid-19 crisis with consumer loyalty intact, they need to lean into empathy, says Greg Lyons, the chief marketing officer of PepsiCo. "I do fundamentally believe that something good will come out of this shared experience," Lyons said. "It will force us to have...

AdWeek News
May 20, 2020

Famously Happy Finland Is Revealing Its Secrets to the World
Amid the daily deluge of depressing headlines that Covid-19 has brought people around the world, Finland wants to lighten things up. In a new campaign, the famously happy Nordic nation is sharing its secrets with the world, all while reminding travelers that when the world is safer, Finland has the room to roam. Titled "Rent...

AdWeek News
May 20, 2020

LinkedIn Looks at the State of Sales in 2020, and It's Mostly Virtual
The fourth annual State of Sales report, released by LinkedIn earlier this week, put some numbers behind the coronavirus-spurred shift to virtual selling discussed by professionals in the industry earlier this month. LinkedIn said its report is based on a survey of 500 buyers and 500 sellers in the U.S., and two additional surveys of...

AdWeek News
May 20, 2020

Walmart Streamlines Mobile Shopping With a New App
In an effort to simplify its mobile shopping experience and appeal to a growing customer base looking for easy shopping solutions during the coronavirus pandemic, Walmart has combined its Walmart and Walmart Grocery apps into a single entity. "We don't ask customers to make two trips to the store, one for groceries and one for...

AdWeek News
May 20, 2020

Chipotle Takes New Complete Customization App Feature to Extremes on TikTok
Chipotle is backing the new Complete Customization feature on its application with do-it-yourself menu hacks on TikTok. The Complete Customization features enables customers ordering food via the fast-casual restaurant chain's app to make any ingredient light, standard or extra by swiping from left to right on that ingredient while creating their order. The hack menu...

AdWeek News
May 20, 2020

Twitter Begins Testing Settings to Limit Who Can Reply to Tweets
Twitter began testing new conversation settings that enable people to determine who can reply to their tweets: everyone, only people they follow or only people they mention in that tweet. The social network said a limited group of people will be involved in the test, across Android, iOS and the web. Tweets set for replies...

AdWeek News
May 20, 2020

Budweiser's New Interactive Concert Series Features the Hits of Happier Days
Budweiser has been tapping into nostalgia for its ads during quarantine, and now the beer brand is extending that theme to music. The AB InBev brand has debuted Budweiser Rewind, an interactive live music series in which artists perform their greatest hits and share stories their fans haven't heard before. The brand kicked off the...

AdWeek News
May 20, 2020

The Top 25% of Leaders, Legislators Account for the Bulk of Tweets, Engagement
Believe it or not, leaders and legislators besides President Donald Trump use Twitter, too, and Pew Research Center examined usage trends by national leaders and legislators in five predominantly English-speaking countries: Australia, Canada, New Zealand, the U.K. and the U.S. Researchers from Pew examined more than 1.3 million tweets posted between Jan. 1 and June...

AdWeek News
May 20, 2020

United Airlines Teams Up With Clorox for CleanPlus Cleanliness Initiative
After telling investors that the worst of travel's Covid-19 woes may be over, airlines are continuing to formalize their new cleaning initiatives to earn traveler confidence. This morning, United Airlines announced a new sanitization and cleaning initiative called United CleanPlus that will include a partnership with the cleaning products company Clorox. United's program is similar...

AdWeek News
May 20, 2020

Hulu Gets Disney-fied User Interface Upgrade
Hulu's user interface is getting a facelift--one that will make the platform look a lot more like the other offerings in Disney's streaming portfolio. An updated UI, which will go live today for connected TV app users and some Roku devices, will allow subscribers to scroll vertically to look at different content groupings and then...

AdWeek News
May 20, 2020

Adweek Together: The Future of the Influencer
During the last economic contraction in 2008, Amber Venz Box started a blog, Venzedits, as a marketing tool for her personal shopping business. She would go on to become one of the first fashion influencers, generating sales for clothing brands. She would also go on to launch RewardStyle, an influencer marketing agency that now works...

AdWeek News
May 20, 2020

Facebook, Small Business Roundtable Examine the State of SMBs in the US
Facebook teamed up with the Small Business Roundtable on the State of Small Business Report and, largely thanks to Covid-19, that state is not very good at the present time. Some 86,000 people who were self-employed or owned, managed or worked for small businesses I the U.S at the beginning of the coronavirus pandemic were...

AdWeek News
May 20, 2020

How the Pandemic Allowed Upstart Toilet Tissue Brand No. 2 to Take a Swipe at the Big Rolls
Most every upstart brand hopes for a big breakthrough, that golden moment when its product gets picked up by a magazine, featured in a TV segment or appears on some celebrity's social media account. There are many ways that a formerly obscure brand can suddenly gain the spotlight and, with it, the chance to go...

AdWeek News
May 20, 2020

Facebook: Here's How to Use Avatar Stickers in Comments
Facebook recently launched Avatars in the U.S. This feature allows users to create a personalized Avatar of themselves, which will be placed on stickers that can be used in Facebook comments, shared on Facebook Stories posts and more. Our guide will show you how to use Avatar stickers in Facebook comments. Note: These screenshots were...

AdWeek News
May 20, 2020

4 Ways to Keep Spirits Up With Your Remote Coworkers
My team is remote, and we've retained all our workers. By day, I run A/B tests on brands' websites to help drive revenue and better understand their audiences. So, it should come as no surprise that I recommend organizations test to discover what works and doesn't. Feedback is your friend, especially now. Every organization is...

AdWeek News
May 20, 2020

Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
Temperatures are rising. Memorial Day is around the corner. Cool summer cocktails on a lazy afternoon feel just a moment away. With states opening up again, Edgewell Personal Care is increasingly optimistic about its ability to move its seasonal grooming products despite the pandemic being anything but a distant memory. "As we assess consumer demand...

AdWeek News
May 20, 2020

Hinge's First Research Lab Looks at the Secrets to Successful Dating
Dating apps continue to encourage members to connect virtually amid the Covid-19 pandemic by offering new in-app features, virtual date ideas and digital events that show how daters are faring in quarantine. Hinge is hoping to uncover the secrets to dating successfully in a new normal with its first research program. The dating app has...

AdWeek News
May 20, 2020

Brands Need to Show Support and Make Actionable Change for the Asian American Community
Owning my racial identity took some time. Growing up as a first-generation Chinese American in New Jersey, I was made fun of for being Asian. And when I looked around me, it was non-Asians who represented success and coolness to me, so that's who I found myself emulating. I succeeded in realizing aspects of the...

AdWeek News
May 20, 2020

These 3 DTC Brands Are Tapping Into Authenticity During the Pandemic
For Sierra Tishgart, co-founder of New York-based modern kitchenware company Great Jones, a "cardinal rule" of a DTC business in 2020 is that a brand's value proposition can't just be about pricing. "The value prop of a brand should--and can--be more creative in terms of what you're offering. That is because there is more competition...

AdWeek News
May 20, 2020

Mother Earth? Mother's Day Heats Up Facebook in April, While Instagrammers Talk Earth Day
Facebook users love their moms, while Instagrammers love the Earth. Facebook IQ revealed its Hot Topics on Facebook and Instagram for April 2020. Mother's Day topped Facebook overall and the holidays and events category, followed by Holy Week and Earth Day. Meanwhile, the order on Instagram was Earth Day, Mother's Day, Holy Week. Bill Gates...

AdWeek News
May 20, 2020

The Road Ahead for Retail; Lizzo Covers The Beatles for Facebook: Wednesday's First Things First
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Lizzo Covers The Beatles for Facebook's Ad Launching Messenger Rooms...

AdWeek News
May 19, 2020

Britain's Royal Family Joined Celebs to Broadcast Mental Health PSA On Every UK Radio Station
Prince William and Kate, the Duke and Duchess of Cambridge, joined a host of celebrities to broadcast a mental health PSA aired across every single U.K. radio station simultaneously on Monday. The one minute spot, called In the Minute, ran at 10:59 a.m. local time across all major commercial and BBC radio stations, reaching an...

AdWeek News
May 19, 2020

Striking Just the Right Tone, Bose Sends a Message to Your Noisy Neighbors in Quarantine
Whether you live in an apartment in a towering block or have a home with a garden, chances are good that you've been disturbed by noisy neighbors at some point during the Covid-19 lockdown (usually, it seems, when you're on an important work call). Bose captures the realities of living in close proximity to others...

AdWeek News
May 19, 2020

Facebook Makes Its React Native Open-Source Framework Fully Accessible
Facebook is marking Global Accessibility Awareness Day Thursday (May 21) by making its React Native open-source framework fully accessible. The social network said it built React Native to create fully accessible mobile applications, and it hopes that by taking the GAAD pledge and making the framework accessible, developers using it will be spurred to create...

AdWeek News
May 19, 2020

Pinterest Begins Rolling Out Shopping Spotlights
Pinterest added to its shopping arsenal with Tuesday's rollout of shopping spotlights, which give Pinners access to expert recommendations from fashion and home tastemakers and publishers. Shopping spotlights follow a host of shopping features introduced by Pinterest in early April, including a new shop tab in its search experience, as well as on Pinners' own...

AdWeek News
May 19, 2020

As Electric Bikes Boom in Popularity, Specialized Fuels the Trend With a Jab at Trump
One of the unintended consequences of the Covid-19 pandemic lockdown is the effect that it's had on the environment. According to the journal Nature Climate Change, daily emissions declined by 17% from January to early April. It's not a surprising development seeing as people aren't flying or driving as much, but it may also be...

AdWeek News
May 19, 2020

As Electric Bikes Boom in Popularity, Specialized's Ad Fuels the Trend With a Jab at Trump
One of the unintended consequences of the Covid-19 pandemic lockdown is the effect that it's had on the environment. According to the journal Nature Climate Change, daily emissions declined by 17% from January to early April. It's not a surprising development as people aren't flying or driving as much, but it may also be a...

AdWeek News
May 19, 2020

#PridePledge Asks Corporations to Pivot Funds They Aren't Using on Pride Festivals This Year
Every June, LGBTQ Pride hits streets across the world in the form of parades, festivals and other celebratory events. Those are paid for largely through corporate sponsorships and donations. And this week, influencer and LGBTQ advocate Ashlee Marie Preston is asking: What's happening to all that money now that Pride has effectively been canceled for...

AdWeek News
May 19, 2020

ViacomCBS Offers Optimistic Outlook on Fall TV's Return in Day 2 of Upfront Event
ViacomCBS wants marketers to be optimistic about the return of CBS' usual fall television lineup, even though production challenges remain an ongoing pain point for the television industry during the pandemic. Today, the media company pitched media planners and buyers on CBS' fall schedule, but the entire lineup hinges on the hope that production, which...

AdWeek News
May 19, 2020

This Office Rental Startup Held a Hackathon to Brainstorm Ways to Return to Work Safely
As companies start considering how to safely transition employees back into the workplace, one startup is turning the brainstorming into a competition. Commercial real estate startup SquareFoot is in the midst of a hackathon of sorts where employees are divided into groups to generate ideas addressing various challenges of phasing employees into the office once...

AdWeek News
May 19, 2020

Twitter Updates Terms, Privacy Policy to Reflect Previously Detailed Settings Changes
Twitter updated its Terms and Privacy Policy to reflect changes to one of its settings that were revealed to users last month. In early April, some Twitter users began seeing an update atop their feeds, reading, "An update to your data-sharing settings: The control you have over what information Twitter shares with its business partners...

AdWeek News
May 19, 2020

Ikea Campaign Takes a Stand Against Homophobia, Transphobia and Biphobia
Ikea has rolled out a new global campaign rallying support for the LGBTQ community by saying everyone deserves to feel "at home." Launched in Italy on May 17 to mark International Day Against Homophobia, Transphobia and Biphobia, the #BeSomeonesHome campaign from agency We Are Social's Milan office features a 1-minute film that illustrates how a...

AdWeek News
May 19, 2020

I'm With the Brand LIVE: Lindsey Andrews, Minibar Delivery
For the last seven weeks, we've been bringing you live editions of our video series I'm With the Brand, where founders and funders give us the scoop on how they built their brands. We've focused these live episodes on brands in the health and wellness space. (We'll return to our regular schedule of produced episodes...

AdWeek News
May 19, 2020

CBS Projects Stability With Fall Schedule—As Long as Production Can Resume
Celebrating its 12th consecutive season as the No. 1 broadcast network in total viewers, CBS has unveiled a fall schedule that emphasizes strength and stability--that is, assuming TV production is able to resume this summer. While CBS' new schedule leaves four nights untouched from this season, it is also entirely dependent on its shows being...

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