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Yahoo BusinessNov 18, 2019
Apple iPhone 11 Scores Early China Success, Official Data Shows
(Bloomberg) -- Chinese consumers are rediscovering their appetite for iPhones.Apple Inc. shipped 10 million iPhones in China during September and October, based on Bloomberg's calculations from government data on overall and Android device shipments. That's the first indication of the company's performance following the autumn release of its latest gadgets, and it shows iPhone shipments up 6% from a year earlier, according to the China Academy of Information and Communications Technology, which is run by the country's technology ministry.That affirms expectations that Apple's iPhone 11 is selling more strongly than its predecessor, particularly in a market that's second only to the U.S. in its importance to Apple's bottom line. The company had recently been stuck in a rut in China, ceding ground to local rivals like Huawei Technologies Co. and Xiaomi Corp., which offer more enticing pricing, better specifications and increasingly premium design. Apple also lost market share to Samsung Electronics Co. and Huawei globally prior to the iPhone 11's release. Chief Executive Officer Tim Cook has said new pricing, a monthly payment program and trade-in offers helped the iPhone's performance in China."Chinese customers seem to be receiving the iPhone 11 series better than last year's models because of the lowered retail price," said Nicole Peng, a Canalys analyst. "We see weaker shipments for old models but the latest products are going strong."Read more: Apple Assembler's Profit Beat Signals Good iPhone 11 DemandOverall Chinese smartphone shipments dropped 5% to 69.3 million units during the two months, according to reports published by the academy, which is run by the Ministry of In
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