Amazon Prime Day has already taken place in 2022, in July. But Amazon, which earlier in 2022 raised its subscription rates, is bucking tradition for the first time: A second two days of Amazon Prime Day-like deals is on for October, specifically Oct. 11-12. It's called Amazon Prime Early Access. That could mean a boost to Amazon's bottom line right before the holiday shopping season and loads of deals for shoppers looking to get a jump on their end-of-the-year holiday shopping.
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This new Amazon Prime benefit could also buoy the spirits of Prime members tired of seeing their perks slashed.
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