Apple TV Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity' VarietyApple TV Subtracts the in a Quiet Rebrand The New York TimesMan Urinates on St. Peter's Basilica Altar During Holy Mass The Daily BeastApple TV Plus is being rebranded to… Apple TV The VergeApple's TV Rebrand Marks the End of the "Plus" Era The Hollywood Reporter
