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What the chain and its supplier do in the next 72 hours is a live masterclass in crisis communications—one every brand should be studying.
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Lettuce Grower Taylor Farms to Pull Parasite-Linked Products Bloomberg.comSalinas-based Taylor Farms pulls Mexico-grown lettuce linked to Taco Bell Cyclospora outbreak The Mercury NewsTaylor Farms to Remove Products After Lettuce Is Linked to Cyclospora Cases The New York TimesCDC, FDA link Taco Bell lettuce supplier to multistate cyclosporias
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The Salinas, Calif., company grows produce in more than 12 states, and in Mexico and Canada. Some Taylor Farms lettuce suspected of causing sickness ended up at Taco Bell.
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