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Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all times. The company plans on littering search results with advertisements beginning next year.
Currently, the App Store only has one ad spot. That's at the very top of search results. If you search for something like Instagram it's likely that top spot will be filled with an ad for a rival social media platform. The new ads will appear further down the actual search results.
Apple says that advertisers won't have to alter their campaigns, as the ads will "run in either the existing position — at the top of search results — or further down in search results." The company says that 65 percent of app downloads happen after a search, so this move will "give advertisers more opportunities."
Google began inundating the Play Store with more ads last year and, well, the results haven't been pretty. The general consensus is that the store has become more frustrating to use. We'll have to wait and see just how intrusive these App Store ads end up being.
Recent reporting also indicates that Apple plans on b
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Trump media, the company behind the president's personal social media platform Truth Social, is inexplicably merging with a Google-backed fusion energy company called TAE Technologies. The deal is worth $6 billion, according to reporting by Financial Times.
Why is an entity known for publishing frenzied hot takes by the president at 3AM combining with a fusion energy company? Who the heck really knows, but a statement says the two organizations will join together to build the "world's first utility-scale fusion power plant." This would be huge, if true, as there are currently no operational commercial nuclear fusion power plants.
Join our joint investor call at 9 am ET today to learn more: https://t.co/3ccBmMY5qr
Read more:… pic.twitter.com/f7TYQS4jQp
— TAE Technologies (@TAE) December 18, 2025
We know what TAE would bring to the table in that scenario. The energy company has been around since the 1990s and has attracted interest from Google, Chevron and others. Trump Media would be a great partner when building a reactor powered by insul
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Despite changing its name and using decidedly bird-free branding, X is trying to hold on to its original Twitter trademarks, TechCrunch reports. The xAI-owned social media platform has updated its terms of service to include references to Twitter after previously only mentioning X, and seemingly attempted to counter a startup's petition to cancel the company's Twitter trademarks with a petition of its own.
The startup X appears to be responding to is Operation Bluebird, a company cofounded by former Twitter general counsel Stephen Coates that went public last week with plans to capture what remains of Twitter for its own use. The first step in that process was filing a petition with the US Patents and Trademark Office to cancel X's control of Twitter's trademarks.
"The TWITTER and TWEET brands have been eradicated from X Corp.'s products, services and marketing, effectively abandoning the storied brand, with no intention to resume use of the mark," Operation Bluebird explained in the petition. "Petitioner seeks to use and register the TWITTER and TWEET brands for new products and services, including a social media platform that will be located at the website
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