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The prediction market has launched some ads featuring soccer players, as well as formed a partnership to display its brand in more places during the tournament.
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Spain vs Argentina: World Cup final predictions, schedule, Messi news Al JazeeraArgentina, Spain and their stars Lionel Messi and Lamine Yamal meet in World Cup final NPRHow to Watch the World Cup Today: Schedule, Times, TV, Streaming for the Final FOX SportsSpain counter-press v Argentina overloads FIFA
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‘Spanish style' wins over New York's die-hard World Cup fans ahead of final Al JazeeraSpain vs Argentina - Past meetings and head-to-head record Yahoo SportsWhy the World Cup final is a battle between individualism (Lionel Messi) and teamwork (Spain) The New York TimesThe Battles That Will Decide the World Cup Final WSJ
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Lamine Yamal is ready to play for Spain —not against his childhood hero, Lionel Messi New York PostMessi on viral Yamal baby photo: 'Incredible' we're playing in World Cup final ESPNMessi and Lamine Yamal: The GOAT, his heir apparent and a World Cup gift to us all USA Today‘Superteams' to Collide at World Cup Final Time Magazine
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The soccer tournament has helped propel the prediction markets to new user records, creating what may be the largest gambling event in history.
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