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Feb 25, 2026
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
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Feb 25, 2026
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.
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Feb 25, 2026
David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.
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Feb 25, 2026
Fox News had its highest-rated week in total viewers and the demo since September 2025.
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Feb 25, 2026
The billboard owner is betting that AdQuick's tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
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Feb 25, 2026
Today was the only broadcast with week-to-week gains.
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Feb 25, 2026
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
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Feb 25, 2026
Disney had the largest share increase for the month, with YouTube remaining the leader.
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Feb 25, 2026
Pharma marketer unifies creative, media, and CX under the holdco
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Feb 25, 2026
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
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Feb 25, 2026
Unilever is pivoting to a "social-first demand model," arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.
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Feb 25, 2026
How to build a marketing strategy around culture, not campaigns.
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Feb 24, 2026
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
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Feb 24, 2026
The celebration for Survivor's 50th season transformed the US into a real-world game.
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Feb 24, 2026
Plus, why wellness has become inseparable from beauty.
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Feb 24, 2026
Plus, how the delivery service built one of the fastest-growing media networks.
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Feb 24, 2026
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.
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Feb 24, 2026
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
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Feb 24, 2026
Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
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Feb 24, 2026
More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.
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Feb 24, 2026
Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.
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Feb 24, 2026
The redundancies follow 4,000 cuts in December following the holdco's IPG acquisition.
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Feb 24, 2026
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
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Feb 24, 2026
Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.
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Feb 24, 2026
This is the fourth promo in the We the People campaign, which launched in November.
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Feb 24, 2026
MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.
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Feb 24, 2026
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
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Feb 24, 2026
The offering includes onsite and offsite advertising.
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Feb 24, 2026
The two-sided marketplace connects AI apps with advertisers, betting that native ads-not subscriptions- will fund generative AI's future.
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Feb 23, 2026
Dove asked Redditors to review its hair repair mask honestly and built a campaign around it.
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Feb 23, 2026
Attia's hiring almost instantly became controversial due to his name appearing in the Epstein files.
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Feb 23, 2026
The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.
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Feb 23, 2026
Building the AI tools CMOs actually need at the World Economic Forum.
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Feb 23, 2026
The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
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Feb 23, 2026
As Milano Cortina 2026 ends, NBCUniversal looks ahead to the Los Angeles Summer Games.
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Feb 23, 2026
The publisher will join HubSpot's growing media portfolio as the software giant doubles down on content-led customer acquisition.
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Feb 23, 2026
We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I'd rather do it over quesadillas.
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Feb 20, 2026
Dept Studios is the agency's response to growing content demands for brands
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Feb 20, 2026
The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
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Feb 20, 2026
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
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Feb 20, 2026
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
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Feb 20, 2026
The exec is focused on retail advertising's growth.
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Feb 20, 2026
Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
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Feb 19, 2026
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain
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Feb 19, 2026
Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
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Feb 19, 2026
Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.
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Feb 19, 2026
Why softness, not power, propelled a brand from malls into the digital realm.
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Feb 19, 2026
Walmart's total revenue was $713.2 billion last year.
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Feb 19, 2026
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
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Feb 19, 2026
Two former TBWA leaders have left Omnicom to launch JK, an AI-native strategy and creative agency debuting with Hitachi as a global founding client and built to accelerate "brand velocity" in the AI era.
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Feb 18, 2026
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
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Feb 18, 2026
The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback.
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Feb 18, 2026
In an email to merchants, TikTok said Seller Shipping "remains unchanged," pausing the earlier plan that would have required orders to go through its own logistics network.
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Feb 18, 2026
The cable viewing segment was the star of the month, with a 9% increase in viewership compared to December.
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Feb 18, 2026
The hire comes weeks after the social publisher returned to founder ownership.
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Feb 18, 2026
Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.
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Feb 18, 2026
Roku names new ads leader following Jay Askinasi exit late last year.
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Feb 18, 2026
Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.
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Feb 18, 2026
Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.
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Feb 18, 2026
The baby registry site tapped Koddi to power ads.
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Feb 18, 2026
The basketball legend's personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call.
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Feb 17, 2026
Kroger U.S. has named McCann as its creative agency of record, the agency confirmed to ADWEEK. The grocery retailer is one of over a dozen banners owned by The Kroger […]
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Feb 17, 2026
New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen.
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Feb 17, 2026
Cooper's exit comes as CBS News continues to evolve under its new editor-in-chief, Bari Weiss.
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Feb 17, 2026
How to position yourself as a transformation partner, not a marketing operator.
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Feb 17, 2026
Plus, what Lenovo wants customers to understand about the next era of AI.
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Feb 17, 2026
Plus, how Marzetti approaches discovery in a digitally influenced world.
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Feb 17, 2026
Culture, community, and the business mechanics behind Brandlanta.
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Feb 17, 2026
LinkedIn leans into humor to tell a unified story about its products and brand.
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Feb 17, 2026
Folgers remixes its classic jingle with decades of hit songs about waking up.
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Feb 17, 2026
Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.
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Feb 16, 2026
Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency's […]
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Feb 16, 2026
More than 900 creators signed up within 11 days.
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Feb 13, 2026
The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.
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Feb 13, 2026
The top five titles had over a billion viewing minutes.
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Feb 13, 2026
CNN's Ed Lavandera and NewsNation's Brian Entin share their perspective on a story directly affecting one of their own.
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Feb 13, 2026
The company installs its Japan chief to revive its struggling overseas business
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Feb 13, 2026
Old Spice reboots its classic 'Man Song' ad with a modern twist.
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Feb 13, 2026
MLS brings 30 clubs under a unified message to capitalize on World Cup momentum.
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Feb 13, 2026
He also brings experience from Hulu and Lyft.
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Feb 13, 2026
Apple Music captured Bad Bunny's groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
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Feb 13, 2026
This week's standout campaigns celebrate Valentine's Day with a more modern view of relationships
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Feb 12, 2026
Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.
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Feb 12, 2026
The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them.
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Feb 12, 2026
The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.
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Feb 12, 2026
Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption
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Feb 12, 2026
Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption
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Feb 12, 2026
Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this […]
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Feb 11, 2026
A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
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Feb 11, 2026
Fox News had its highest-rated week in total viewers and the demo since September 2025.
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Feb 11, 2026
NBC's Nightly News was the only broadcast with viewership gains in both measured categories.
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Feb 11, 2026
Plus, why acquiring new customers are not the best way to growth.
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Feb 11, 2026
The three news outlets continue to cover the disappearance of Savannah Guthrie's mother
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Feb 11, 2026
ESPN and Disney announce content and programming ahead of Super Bowl LXI.
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Feb 11, 2026
Fixing the business, not just the brand.
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Feb 11, 2026
This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]
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Feb 11, 2026
This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with international audiences. It's also creating […]
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Feb 11, 2026
This post was created in partnership with Tatari There's a first time for everything—and for marketers, there may be no bigger "first" than the first time debuting an ad during […]
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Feb 11, 2026
This post was created in partnership with Ibotta Having a commercial air during the Big Game has always seemed like a no-brainer for brands—the event's reach and cultural impact are […]
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Feb 11, 2026
This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What's […]
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