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Feb 04, 2026
Google's parent company sees AI bringing major benefits across all areas of marketing.
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Feb 04, 2026
The platform brought in $125 million in 2025, over 60% of which came from recurring lines of revenue.
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Feb 04, 2026
With lessons from Taco Bell and Chipotle, he made the coffee chain relevant again.
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Feb 04, 2026
From Scream 7 to The Mandalorian and Grogu, here are the trailers airing in the Big Game.
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Feb 04, 2026
Manscaped is making its Super Bowl debut with a pregame spot featuring anthropomorphized human hair.
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Feb 04, 2026
TBPN, the hourslong daily tech podcast hosted by the young, brash entrepreneur-investors Jordi Hays and John Coogan, spun up significant cultural cachet—and big sponsorship dollars—in the year-and-change since its debut. Now, […]
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Feb 04, 2026
The Puppy Bowl scores big, bringing in 16 brands.
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Feb 04, 2026
Fox Corp. CEO touts advertising and sports strength in earnings call.
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Feb 04, 2026
In its fourth consecutive Super Bowl ad, the "He Gets Us" campaign is taking aim at the capitalist dream of "more." The 60-second spot, dubbed "More," will air during the […]
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Feb 04, 2026
PepsiCo US CMO explains the strategy behind a heartfelt message and a free chip giveaway at the Super Bowl.
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Feb 04, 2026
Anthropic is making its Super Bowl ad debut with a promise that its chatbot Claude will remain ad-free.
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Feb 04, 2026
According to a memo obtained by ADWEEK, the publisher posted gains across subscriptions, advertising, and live events.
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Feb 04, 2026
Honoring the industry's top media strategies from the past year
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Feb 04, 2026
Andy Cohen is pretty comfortable around both dudes and rainbows. That's a good thing, since he stars in Nerds' Super Bowl LX ad, a polychromatic pageant with one big bro […]
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Feb 04, 2026
The dramatic ad, directed by Yorgos Lanthimos, is a cautionary tale for the digital era.
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Feb 04, 2026
The AI message in Equinox's campaign is right, but the visual contrast misses the message.
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Feb 04, 2026
None of the conventional wisdom applies when you're making a Super Bowl ad.
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Feb 04, 2026
The co-founder of Urban Eagle golf apparel is democratizing the game 'everyone can play.'
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Feb 04, 2026
The airline switched to assigned seating on Jan. 28.
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Feb 04, 2026
At IAB ALM, adtech insiders say that a glut of emerging protocols won't fix the challenges of agent-driven advertising — and could make adoption even harder.
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Feb 04, 2026
The top 10 Super Bowl ads of the past five years and why they work, according to System1.
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Feb 04, 2026
Allison Stransky talks her Big Game strategy, Olympics selfies and Michael Cera.
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Feb 03, 2026
Publicis Groupe is expanding its Working With Cancer initiative with new research and a privacy-first AI coach aimed at better supporting employees navigating cancer at work.
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Feb 03, 2026
From Uber Eats to Salesforce, advertising scratches a different creative itch for the star.
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Feb 03, 2026
Fox News and CNN recorded double-digit growth across the board.
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Feb 03, 2026
The 30-second spot explicitly calls out antisemitism after broadening its message to stop "all hate" last year
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Feb 03, 2026
The tax filing service cast the award-winning actor as himself—preparing for a role as a TurboTax expert.
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Feb 03, 2026
Spot forms part of a broader Super Bowl push from parent company Wix.
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Feb 03, 2026
Moving beyond a project-first mindset toward a lifestyle-driven brand strategy.
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Feb 03, 2026
Universal Orlando Resorts is hoping viewers will be in the mood for thrills with its Super Bowl ad.
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Feb 03, 2026
Celebrity Net worth places actor Jon Hamm's personal fortune at $45 million—enough to buy many boxes of Ritz crackers. Nevertheless, Hamm is bereft of the salty snack in Ritz's 2026 […]
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Feb 03, 2026
Volkswagen is hoping to recreate the magic of 'Drivers Wanted' by reimagining the campaign for 2026 with a Super Bowl ad.
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Feb 03, 2026
Pringles' Super Bowl 60 ad stars Sabrina Carpenter and leans into her persona.
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Feb 03, 2026
Disney has a new CEO, but Iger will stay on as a senior advisor until his retirement.
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Feb 03, 2026
Plus, lessons from Brave Commerce leaders.
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Feb 03, 2026
The ad, which released Tuesday, shows how bad software can sabotage even the best-laid of dastardly plans.
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Feb 03, 2026
The star reveals what he enjoys about making ads and what it takes to sign him as a spokesman.
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Feb 03, 2026
No one remembers Gablinger's, but nearly 60 years later, Michelob Ultra is the country's No. 1 beer.
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Feb 03, 2026
A teaser shows the millennial favorites warming up for a larger-than-life Big Game comeback.
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Feb 03, 2026
Eos builds on last year's Super Bowl debut while maintaining its 'challenger mindset.'
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Feb 03, 2026
Our 35 honorees span athletes and executives, journalists and agents changing the business of sports.
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Feb 03, 2026
Svedka's debut marks three firsts, including what it calls the first AI-led Super Bowl ad.
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Feb 03, 2026
With DoorDash sitting out, can Uber Eats turn the Big Game into a competitive reset?
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Feb 02, 2026
As OpenAI ads loom, the holdco is bullish on its place in the new ecosystem.
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Feb 02, 2026
The comedian stars in the makeup brand's fourth telenovela campaign, which takes on Bad Bunny's challenge to viewers to learn Spanish before the Big Game.
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Feb 02, 2026
At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.
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Feb 02, 2026
Global CMO Tressie Lieberman takes ADWEEK behind the scenes of the cinematic spot.
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Feb 02, 2026
Nancy Guthrie was last seen near her residence near Tucson, Arizona, on Saturday night.
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Feb 02, 2026
The European confectioner is making a big push into North America
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Feb 02, 2026
Retired Eagles star goes from brotherly shove to 'Brotherly Shovel' in the regional spot.
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Feb 02, 2026
The weeklong, three-ad campaign culminates with a premium spot just before kickoff.
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Feb 02, 2026
In a spot produced by Mother LA, world-class athletes show off how they use their Oakley Meta glasses for everything from video recording to weather updates.
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Feb 02, 2026
Comcast's Xfinity partners with Jurassic Park for its national Super Bowl ad debut.
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Feb 02, 2026
The delivery app aims to scoop up market share by indefinitely dropping delivery fees on orders over $50.
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Feb 02, 2026
The star-studded cast covers Bon Jovi's 'Livin' on a Prayer.'
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Feb 02, 2026
The ad highlights Search Party for Dogs, an AI-powered feature that's rescued more than a dog a day since launching last fall.
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Feb 02, 2026
Iger appears to allude to Disney exit amid reports.
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Feb 02, 2026
Anthropic has cemented a multi-year partnership with the Atlassian Williams Formula 1 team, its first sports sponsorship as AI companies make deeper inroads into professional sports.
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Feb 02, 2026
Dunkin' and Ben Affleck are returning to the Super Bowl.
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Feb 02, 2026
Brian Baumgartner, who played the Dunder Mifflin accountant Kevin Malone on the American version of The Office, is back in a cubicle in a Super Bowl ad for Ramp, but this time he's got a lot of help.
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Feb 02, 2026
ADWEEK is keeping tabs on the big-box retailers' moves.
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Feb 02, 2026
The marketing chief will oversee brand, social, growth, and more for the buzzy SPF business.
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Feb 02, 2026
Dove has begun connecting with customers on a different wavelength: music.
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Feb 01, 2026
'Generational Greatness' debuts at Grammys as brand turns its focus to women.
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Feb 01, 2026
'Generational Greatness' debuts at Grammys as brand turns its focus to women.
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Jan 31, 2026
For some brands, ad testing starts as early as February 6.
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Jan 31, 2026
Disney CEO Bob Iger has confided to his close associates that he plans to step down from the position before his contract ends, according to the Wall Street Journal.
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Jan 30, 2026
The commercial stars longtime brand partners Post Malone, Shane Gillis, and Peyton Manning.
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Jan 30, 2026
Ad president Mark Marshall explains what pushed NBCUniversal into a historic Super Bowl.
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Jan 30, 2026
The cereal brand hopes the bathroom humor will help it spotlight the fiber gap.
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Jan 30, 2026
'The Game is Ours' from Ogilvy champions joy through sport.
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Jan 30, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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Jan 29, 2026
X's head of product Nikita Bier is releasing a suite of new tools to lure creators and advertisers back, even as Grok runs amok.
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Jan 29, 2026
The company told advertisers its U.S. data center failure could mean missing ads and broken campaign features
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Jan 29, 2026
What every tech marketer can learn from Salesforce.
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Jan 29, 2026
The spot uses San Francisco's iconic hills to nod to Oikos' protein-packed products.
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Jan 29, 2026
The soda brand's Big Game ad pokes the bear by giving Coke's mascot an existential crisis.
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Jan 29, 2026
Automaker tells a generational story about family, memory, and mundane-yet-memorable moments
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Jan 29, 2026
After going viral in Super Bowl 59, Novartis trades breasts for backsides to raise awareness for prostate cancer in Big Game.
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Jan 29, 2026
The telehealth company is back in the fourth quarter of the Big Game, a year after its weight-loss ad drew regulatory and industry scrutiny.
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Jan 29, 2026
Wegovy, Ozempic, and Zepbound makers will show up in and around the Big Game.
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Jan 29, 2026
DonerColle Partners bulks up both agencies' offerings while keeping their brands and clients intact.
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Jan 29, 2026
Cadillac F1 will reveal its livery during the Big Game.
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Jan 29, 2026
Minneapolis isn't a political minefield. It's a defining test of corporate character.
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Jan 29, 2026
There's a case to stay quiet. Stay in your commercial lane. And remember what business you're actually in.
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Jan 28, 2026
The travel publisher, in its first year under CEO Louise Story, has trimmed and optimized its way into the black.
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Jan 28, 2026
Even as Meta pours billions into AI, Mark Zuckerberg said ads will remain the company's core business.
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Jan 28, 2026
The Super Bowl is an advertiser's biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands rarely take any risks or depart from expected norms of […]
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Jan 28, 2026
A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big win it looks like
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Jan 28, 2026
A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big win it looks like.
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Jan 28, 2026
Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer's biggest stage.
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Jan 28, 2026
The grocery delivery app is highlighting a new feature for custom orders.
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Jan 28, 2026
Lewis Pullman also stars in the spot from Top Gun: Maverick director Joseph Kosinski.
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Jan 28, 2026
Ro is making its Super Bowl debut, enlisting Williams to challenge misconceptions about GLP-1 use.
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Jan 28, 2026
Chanel's teaser for its Métiers d'Art 2026 show doesn't feel like an ad so much as a charming detour from reality.
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Jan 28, 2026
Higgsfield wraps multiple AI video models into one marketer-friendly platform. The pitch: Catch the viral moment before it's over.
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Jan 27, 2026
Rocket Mortgage and Redfin are leaning into something softer for their Big Game teaser
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Jan 27, 2026
Even if you're not an NBA fan, you may have heard of the Kardashian Kurse: the fantastical yet consistent phenomenon in which NBA players who date Kardashians or Jenners lose […]
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Jan 27, 2026
The change affects sales teams that represent mid-market marketers.
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Jan 27, 2026
As ICE activity intensifies across Minneapolis, agencies are caring for teams under pressure
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