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Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a majority 51 percent stake in its home entertainment arm to TCL, while retaining a 49 percent share. The joint venture is set to start operations in April 2027, pending regulatory and other approvals.
The new combined business will sell TVs carrying Sony and Bravia branding while using TCL's display technology. The partnership will also leverage Sony's picture and audio expertise, supply chain management and other areas of expertise. For its part, TCL will contribute its vertical supply chain strength, global market presence and end-to-end cost efficiency.
"By combining both companies' expertise, we aim to create new customer value in the home entertainment field," Sony CEO Kimio Maki said in a statement. "We expect to elevate our brand value, achieve greater scale and optimize the supply chain in order to deliver superior products and services to our customers," added TCL Electronics chairperson DU Juan.
The news will come as a shock to some, particularly in Japan, as Sony has been strongly associated with high-quality TVs since the Trinitron days. However, it's currently fighting in a low-margin TV business full of formidable competitors including Samsung, LG, Hisense and TCL. The company has already sold off or closed other electronics operations, including PCs and tablets, and is barely hanging in with its smartphone business.
Sony effectively stopped making its own LCD and OLED panels some time ago, while TCL has increased its own production — having recently
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Canada has agreed to drastically reduce its tariffs on imported Chinese EVs from 100 percent to 6.1 percent as part of a new deal between the two countries. In return, China will be reducing tariffs on Canadian canola seeds from 84 percent to about 15 percent.
The move is a break from the United States, which maintains a 100 percent tariff on EVs from China, effectively banning them in the country. Mexico currently tariffs the vehicles at 50 percent after increasing its rate last year.
Under the agreement, which Canadian Prime Minister Mark Carney called "preliminary," Canada will allow up to 49,000 Chinese EVs into the country, with that number rising to 70,000 after five years. Until now the three major North American trading partners had been aligned in trying to protect their domestic electric vehicle manufacturing. Chinese EV companies benefit from state subsidies, and as such can often be priced at a far better value than domestic alternatives.
"Our relationship has progressed in recent months with China. It is more predictable and you see results coming from that," Carney said to reporters. A warmer relationship may be forming in response to the Trump administration's
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You know things are messed up when a Big Tech company fights accusations of union-busting by insisting it was only AI layoffs. That's where things stand after a group of fired TikTok moderators in the UK filed a legal claim with an employment tribunal. The Guardian reported on Friday that around 400 TikTok content moderators who were unionizing were laid off before Christmas.
The workers were sacked a week before a vote was scheduled to establish a collective bargaining unit. The moderators said they wanted better protection against the personal toll of processing traumatic content at a high speed. They accused TikTok of unfair dismissal and violating UK trade union laws.
"Content moderators have the most dangerous job on the internet," John Chadfield, the national officer for tech workers at the Communication Workers Union (CWU), said in a statement to The Guardian. "They are exposed to the child sex abuse material, executions, war and drug use. Their job is to make sure this content doesn't reach TikTok's 30 million monthly users. It is high pressure and low paid. They wanted input into their workflows and more say over how they kept the platform safe. They said they were being asked to do too much with too few resources."
TikTok denied that the firings were union-busting, calling the accusations "baseless." Instead, the company claimed the layoffs were part of a restructuring plan amid its adoption of AI for content moderation. The company said 91 percent of transgressive content is now removed automatically.
The company first announced a restructuring exercise in August, just as hundre
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