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EngadgetJan 16, 2026
OpenAI is bringing ads to ChatGPT
OpenAI plans to start testing ads inside of ChatGPT "in the coming weeks." In a blog post published Friday, the company said adult users in the US of its free and Go tiers (more on the latter in a moment) would start seeing sponsored products and services appear below their conversations with its chatbot. "Ads will be clearly labeled and separated from the organic answer," OpenAI said, adding any sponsored spots would not influence the answers ChatGPT generates. "Answers are optimized based on what's most helpful to you." 

OpenAI says people won't see ads appear when they're talking to ChatGPT about sensitive subjects like their health, mental state of mind or current politics. The company also won't show ads to teens under the age of 18. As for privacy, OpenAI states it won't share or sell your data with advertisers. The company will also give users the option to disable ad personalization and clear the data it uses to generate sponsored responses. "We'll always offer a way to not see ads in ChatGPT, including a paid tier that's ad-free," OpenAI adds. Users can dismiss ads, at which point they'll be asked to explain why they didn't engage with it.   

Users will be able to ask follow-up questions about sponsored content. OpenAI"Given what AI can do, we're excited to develop new experiences over time that people find more helpful and relevant than any other ads. Conversational interfaces create p


EngadgetJan 16, 2026
Google is appealing the ruling from its search antitrust case to avoid sharing data with rivals
Google has filed its appeal to the Department of Justice's antitrust case that ended with a federal judge ruling that the company was maintaining a monopoly with its search business. While the company goes through the appeals process, it's also asking that implementation of the remedies from the case, which include a requirement that Google share search data with its competitors, also be paused.

"As we have long said, the Court's August 2024 ruling ignored the reality that people use Google because they want to, not because they're forced to," Google said in a statement. "The decision failed to account for the rapid pace of innovation and intense competition we face from established players and well-funded start-ups. And it discounted compelling testimony from browser makers like Apple and Mozilla who said they choose to feature Google because it provides the highest quality search experience for their consumers."

The company says that the requirement that it "provide syndication services to rivals" and share search data is a privacy risk and could "discourage competitors from building their own products." Both remedies where compromises based on what the Justice Department originally proposed, which included forcing Google t


EngadgetJan 15, 2026
Netflix's expanded Sony deal includes streaming rights to the Legend of Zelda movie
As part of a new agreement, films from Sony Pictures Entertainment will stream on Netflix first, the companies announced via a joint statement. The new deal expands on the exclusive rights Netflix had to Sony films in the US, and means the service will be the first place people will be able to stream upcoming projects like the live-action adaptation of The Legend of Zelda, and a quartet of biopics about The Beatles.

Sony's films will stream worldwide on Netflix in what's called "Pay-1," the first window of availability after a movie's theatrical and VOD releases. As part of the deal, Netflix is also licensing an undisclosed number of films and television shows from the Sony Pictures back catalog to help fill out its library. Netflix says the new arrangement "will roll out gradually" as licensing rights become available throughout the year, with full availability happening sometime in 2029. Neither company shared how long this new setup will last, but did describe the deal as a "multi-year agreement."

Netflix and Sony's partnership has been fruitful so far. Films like Spider-Man: Across the Spider-Verse, Uncharted and Anyone But You have had popular second lives on the streaming service. In the


EngadgetJan 15, 2026
Trump administration imposes a 25 percent tariff on high-end chips
President Trump has signed a proclamation imposing a 25 percent tariff on "certain advanced computing chips," the White House has announced. As The New York Times notes, the administration previously threatened much bigger and broader tariffs for chips. Trump even said that he was going to impose a
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