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AdWeek News
Oct 31, 2024

Mehdi Hasan Responds to Ryan Girdusky Controversy: ‘Shocked and stunned'
Mehdi Hasan broke his silence on Wednesday, addressing the circumstances surrounding his departure from Monday night's episode of NewsNight with Abby Phillip on CNN. In a five minute video shared on X, formerly Twitter, the former MSNBC anchor and founder of Zeteo shared his reaction to conservative commentator Ryan Girdusky's bigoted on air remark. "Never...

AdWeek News
Oct 31, 2024

Perplexity Quietly Builds an AI-Powered Shopping Experience, Taking On Amazon
The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed "Pro Shop," which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK. The Pro Shop feature promises free...

AdWeek News
Oct 31, 2024

Creating a Movement in Women's Leadership With Ilona Aman, CMO of Athleta
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with Ilona Aman, CMO of Athleta, about her leadership journey and vision. Aman shares insights from her background at Nike and Adidas, where she worked with icons like Beyonce and Pharrell Williams. She discusses her commitment to empowering women and girls through...

AdWeek News
Oct 31, 2024

Sam's Club's New Ad Leader Teases How He's Revamping the Retailer's Ad Business
Sam's Club is tweaking its advertising business. Just after completing his first 100 days on the job, Harvey Ma, Sam's Club vice president and general manager of retail media, sat down with ADWEEK to talk through his vision for the retailer's advertising business. Ma's career began on the merchandising side of Target's retail business. He...

AdWeek News
Oct 31, 2024

Free Spirits Embraces the Haters in Edgy New Ad
An ad for non-alcoholic brand Free Spirits stars a self-identified sex worker and culls its storyline from a problematic social media post. What could possibly go wrong? As any marketer or creative will note, it's all in the execution. And what Free Spirits has produced to wrap up Sober October is a sweetly chaste campaign...

AdWeek News
Oct 31, 2024

Resume Rewind: How Molson Coors CMO Sofia Colucci Reaffirmed Her Love for Marketing
The management trainee program at a former company worked wonders for Molson Coors chief marketing officer Sofia Colucci, she told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Colucci loved art and math as a child and fancied becoming an architect, but her first job was not quite as exciting:...

AdWeek News
Oct 31, 2024

Meet the Execs Leading the Next Wave of Retail Media
This article is part of ADWEEK's Ultimate Guide to Retail Media. Retail media is causing a leadership shakeup. Companies are rapidly hiring executives with deep advertising expertise to stand up advertising businesses. These executives not only have strong ties with advertisers but also know how to develop ad products that won't overly annoy consumers. Amazon,...

AdWeek News
Oct 31, 2024

What to Expect For Retail Media In 2025
This article is part of ADWEEK's Ultimate Guide to Retail Media. Retailers are gearing up for a big year. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web. The stakes are higher for 2025 with retail media expected...

AdWeek News
Oct 31, 2024

Retail Media's 3 Biggest Challenges
This article is part of ADWEEK's Ultimate Guide to Retail Media. Retail media may be one of the ad industry's fastest-growing sectors but it faces significant challenges in growing. A need for consolidation, the lack of standard measurement, and confusion over where retail media budgets come from are three of advertisers' major gripes about retail...

AdWeek News
Oct 31, 2024

The Ultimate Guide to Retail Media In 2025
For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins. Now, they're looking to scale their ad businesses--or risk losing momentum if they're not able to differentiate themselves. So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140...

AdWeek News
Oct 31, 2024

OpenAI's ChatGPT Search Goes Live, Taking On Google and Perplexity
ChatGPT officially enters the search arena. On Thursday, OpenAI added an AI-powered search engine directly within its popular chatbot, ChatGPT. This move positions ChatGPT to compete with established tools like Google Search, Microsoft Bing, and the San Francisco startup Perplexity. OpenAI's "ChatGPT Search" will provide answers using up-to-date information from the web, including news, stock...

AdWeek News
Oct 31, 2024

Election Night 2024: CNN Shares Its Coverage Plans
CNN's deep roster of anchors, correspondents, analysts, and commentators will be out in full force on Election Night. Look for coverage to span multiple platforms, including cable networks CNN and CNN International, as well as the CNN Max streaming service and CNN.com. The main event begins on Nov. 5 at 4 p.m. with the launch...

AdWeek News
Oct 31, 2024

WNEP Shows Voting Results Test by Accident
Scranton, Pennsylvania ABC affiliate WNEP has admitted accidentally showing test results for the upcoming November 5 general election. The results appeared during an early Sunday evening broadcast of the Formula 1 Mexico Grand Prix. "WNEP regrets the error and apologizes for any confusion," the station said on its website. "We have taken steps to ensure...

AdWeek News
Oct 31, 2024

Free AF Ads Tout Sober October Without Judgement
Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility--they're less a mandate and more a suggestion. In short, "soberish" is totally acceptable. A new campaign from Free AF and agency Special New Zealand picks up that thread in an ad series with athletes, influencers and artists...

AdWeek News
Oct 31, 2024

Election Night 2024 Set Tours: Fox News Debuts ‘Powerful' New Studio
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Peter Blangiforti, Senior Vice President of Broadcast & Media Technology...

AdWeek News
Oct 31, 2024

How Friction Can Create Media Growth Opportunities
In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction and learn from it will help marketers make better choices that drive greater ROI. "There's an enormous amount of friction in our industry...

AdWeek News
Oct 31, 2024

Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo's demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science....

AdWeek News
Oct 31, 2024

Sephora and Taika Waititi Want Holiday Shoppers to Know It's Not That Deep
Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWA\Chiat\Day LA, reassure shoppers that gifting decisions don't have to be rocket science. The humorous tone marks a shift for Sephora away from traditionally sentimental holiday marketing....

AdWeek News
Oct 31, 2024

NBCU Parent Comcast Explores Spinning Off Cable Networks
The numbers $1.9 billion -- The final total for Paris Olympics revenue for Comcast and NBCUniversal. $1.4 billion -- The record-setting revenue from Olympics ad sales. $300 million -- The Olympics revenue, specifically from Peacock. 36 million -- Peacock's total subscribers after the Olympics and NFL boost. $436 million -- Peacock's losses in third-quarter revenue,...

AdWeek News
Oct 31, 2024

No Charges for Missouri Senate Candidate After Reporter Injured at Campaign Event
Missouri Democratic Senate candidate Lucas Kunce won't be charged after KSHB reporter Ryan Gamboa was injured by flyaway metal during a campaign event at a shooting range. Clinton County Sheriff Larry Fish in a Monday report said there was no "ill intent" by Kunce or other shooters at the October 22 event on a private...

AdWeek News
Oct 31, 2024

How Meta is Using Experiential Marketing to Bring its Products to Life
Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. "Brands should be open to testing and learning as well," she said. Hegleman oversees Meta's experiential marketing strategy, bringing its products and services to life at both its own events and those...

AdWeek News
Oct 31, 2024

Haiti, Israel Top CPJ List of Countries Where Journalist Murders Go Unpunished
Two small nations with outsized levels of impunity--Haiti and Israel--are the world's top offenders in allowing the murderers of journalists to go unpunished. (CPJ) According to the Committee to Protect Journalists' 2024 Global Impunity Index, released Wednesday, Somalia, Syria, and South Sudan round up the list of the top five countries allowing journalists' killers to...

AdWeek News
Oct 31, 2024

Roku Q3 First to Exceed $1B Revenue, Stops Reporting Number of Streaming Households
Roku beat Wall Street estimates for third-quarter revenue Wednesday, driven by higher advertising sales on its platform. (Reuters) For the third quarter, Roku reported streaming households of 85.5 million, a net increase of 2 million from the second quarter and up 13% year over year. (Variety) In its quarterly letter to shareholders, the company signaled...

AdWeek News
Oct 31, 2024

Week of Oct. 21 Ratings: Cable News, Morning Shows, Evening Newscasts
With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News, and MSNBC were all up in both measured categories across both dayparts. (TVNewser) ABC News' Good Morning America maintained its status as America's No. 1 morning show for the new...

AdWeek News
Oct 31, 2024

Disney to Become New Home of Grammy Telecast Under 10-Year Global Deal
The Grammy Awards are headed from CBS to Disney in a historic streaming deal. After CBS served as the Grammys' broadcast home for 54 consecutive years when accounting for the upcoming 2025 and 2026 ceremonies, the awards will move to Disney beginning in 2027. (TheWrap) The Recording Academy and Disney entered into an agreement that...

AdWeek News
Oct 31, 2024

Top NJ Newspapers Will End Print Editions, One Will Close
New Jersey's biggest newspaper, The Star-Ledger, said Wednesday that it will stop publishing its print edition in February amid rising costs and slumping demand for print. (NY Post) The shuttering of The Star-Ledger's printing plant will cause its sister publication, The Jersey Journal--a Jersey City-based newspaper with a storied, 157-year history--to cease publication altogether. (NYT)

AdWeek News
Oct 31, 2024

WaPo Pays to Boost Stories Critical of Trump as Subs Flee
The Washington Post is paying to remind readers that it is still pretty tough on Trump. Like many news organizations, the Post pays a small amount each month to show articles in feeds on Facebook and other social media platforms. But Monday, the paper aggressively ramped up its paid advertising campaign, boosting dozens of articles...

AdWeek News
Oct 31, 2024

Abby Phillip Addresses Ryan Girdusky Controversy: ‘It Was a Racist Comment'
Speaking about that charged moment with TVNewser at ADWEEK's Mediaweek event Tuesday, Abby Phillip compared the experience of wrangling back control of the panel on CNN's NewsNight to "trying to stop a bullfight in progress." (TVNewser)

AdWeek News
Oct 31, 2024

Polish Broadcaster Shuts Down AI-Run Radio Station Following Backlash
Radio Krakow, a Polish radio station that launched a channel run almost entirely by AI--including having AI presenters--decided to end the "experiment" after less than one week on the air following a backlash against the idea. (NFP)

AdWeek News
Oct 31, 2024

Guardian Endorsement of Harris Reaps Near $2M Boost After Editor's Email
A five-paragraph note sent out from Guardian US editor Betsy Reed Friday may be one of the most successful subscription marketing messages in the history of online news. (Press Gazette)

AdWeek News
Oct 30, 2024

Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
The numbers $40.58 billion: Meta's Q3 revenue, up 19% YoY, narrowly topping Wall Street's $40.3 billion estimate. 96%: The portion of Meta's Q3 revenue driven by ad sales. This is a slight dip from Q2, when advertising accounted for 97% of its $36.5 billion in total revenue. $15.69 billion: Net income, up 35% YoY, or...

AdWeek News
Oct 30, 2024

Abby Phillip and Brian Stelter Talk Fox News and the ‘Subclipping Mafia' at Mediaweek
Attendees at ADWEEK's Mediaweek event received news they could use on Monday. The dynamic CNN duo of NewsNight anchor Abby Phillip and chief media analyst Brian Stelter took the stage for a TVNewser-hosted panel exploring the past, present, and future of presidential election coverage on the major cable networks. The panel was a homecoming of...

AdWeek News
Oct 30, 2024

Resume Rewind: Kraft CMO Todd Kaplan Reveals He Never Threw In the Towel
After nearly 18 years at Pepsi, Todd Kaplan joined Kraft Heinz North America as chief marketing officer in July. He sat down with ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, to discuss the early stages of his career. His first job was at Hilton's Waterfront Beach Resort in Huntington...

AdWeek News
Oct 30, 2024

Joy Reid Previews Her New MSNBC Special With Alex Wagner
From the Democratic National Convention in Chicago to MSNBC Live in Brooklyn, Joy Reid and Alex Wagner have been joined at the hip this election season. With mere days to go until America decides the Oval Office's next occupant, the duo are headlining the live special Your Power, Your Vote, premiering tonight at 9 p.m....

AdWeek News
Oct 30, 2024

Gary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek's chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. "I...

AdWeek News
Oct 30, 2024

Week of October 21 Cable News Ratings: Election Day's Approach Reels in More Viewers
This is TVNewser's basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News and MSNBC were all up in both measured categories across both dayparts....

AdWeek News
Oct 30, 2024

What the Chief Media Officer Job Looks Like in 2024
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders--Brad Feinberg, Molson Coors vp of media and digital; Shenen Reed, General Motors Global Chief Media Officer; and John Terrana, VaynerMedia Chief Media Officer--met for a discussion...

AdWeek News
Oct 30, 2024

Ryan Leslie Hacked Artist Marketing With an SMS. Then Bad Bunny's Team Called
When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign, without a record label or intermediary. To do this, he used Superphone, a product powered by his platform Disruptive Multimedia. The product empowers artists and creators...

AdWeek News
Oct 30, 2024

Amazon Announces NBA Studio and Black Friday Game
Ahead of details of the NBA's new media deal recently coming out in unsealed court documents, Amazon was already revealing plans for the league's 2024 Black Friday games and its new NBA studio. At ADWEEK's Mediaweek event on Tuesday, Amazon head of U.S. video and live sports sales, Danielle Carney, announced that Amazon would have...

AdWeek News
Oct 30, 2024

Ogilvy's Clients Just Received a Curious Package: A Golden Ticket to Ogilvyland
Five major Ogilvy clients received golden tickets yesterday morning--but they won't get them into Willy Wonka's Chocolate Factory. Instead, the tickets promise entry into Ogilvyland: a satirical fossil fuel funfair dreamed up by activists at the climate campaign group Serious People. The hand-delivered package also included an "oilypop" and a letter to each company's leaders,...

AdWeek News
Oct 30, 2024

Here Are the Cable News Ratings for October 2024
The presidential race between Vice President Kamala Harris and former President Donald Trump has dominated the news cycle since the summer, and October was no different. The one exception to the non-stop election cycle was the brief period last month when all eyes turned to Florida as Hurricane Milton barreled through the Sunshine State. As...

AdWeek News
Oct 30, 2024

How Flonase Made Allergy Magical With Bridgerton
Allergy medication isn't always the most obvious product category to partner with one of streaming's buzziest shows, acknowledged Amy Lanzi, CEO of Digitas North America, the media agency of Haleon-owned Flonase. "Allergy is hard and making allergy feel authentic and magical is pretty impossible to do," Lanzi said on stage at Mediaweek in New York....

AdWeek News
Oct 30, 2024

Google's Strong Earnings Indicate Its Search Dominance Is Going Nowhere
Google parent Alphabet reported strong earnings this quarter beating analyst expectations, with search advertising powering that growth along with AI-fueled search products. Google Search and other advertising revenue increased by 12% to $49.4 billion in Q3 2024. However, CEO Sundar Pichai and others did not specify on the call with analysts how much of that...

AdWeek News
Oct 30, 2024

The 2024 Election Battle Has Moved to Streaming, but the Rules are Barely There
Political campaigners have been spending billions on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What's still missing from this winning combination is regulation. "The last time they passed a substantial law around campaign finance disclosure ... was McCain-Feingold in 2002," said Ian Vandewalker,...

AdWeek News
Oct 30, 2024

3 Tactics Legacy Media Brands Are Using to Stay Relevant
Some say traditional media is dying, but legacy brands are finding ways to innovate and endure in an ever-shifting landscape. Leaders from Time, Essence, and Eater convened at ADWEEK's Mediaweek in New York on Tuesday (Oct. 30) to share the strategies that are helping them grow, retain relevance, and reach new audiences. From reinventing print...

AdWeek News
Oct 30, 2024

WRAL Concert Raises Over $1 Million for Hurricane Helene Relief
The Music for the Mountains concert put on in part by Raleigh, N.C. NBC affiliate WRAL to help those affected by Hurricane Helene raised over $1 million as of Sunday night. The show was presented by Band Together and Lincoln Theatre in partnership with WRAL and Red Hat Amphitheater, Proceeds will directly benefit the Community...

AdWeek News
Oct 30, 2024

Former Chicago Anchor Brad Edwards Resurfaces with New Career
Former WBBM anchor Brad Edwards has a new career after leaving the Chicago CBS-owned television station. He told Axios that he was let go from the station and is leaving journalism to start a communications firm. "'I'm a word nerd at heart, a sentence parser, and I'm driven by impact," he wrote on Facebook. "Now,...

AdWeek News
Oct 30, 2024

Conservative Commentator Banned From CNN Following Bigoted on-Air Remark
It was a wild NewsNight for Abby Phillip Monday. The CNN anchor broke up a heated on-air verbal brawl after commentator Ryan Girdusky made a bigoted remark about fellow panelist Mehdi Hasan. (TVNewser) Girdusky was removed from a panel on CNN NewsNight after he told Hasan, "I hope your beeper doesn't go off"--a reference to...

AdWeek News
Oct 30, 2024

YouTube Ad Haul Powers Alphabet Q3 Results
Alphabet reported $88.3 billion in revenue, including $65.9 billion in its primary Google advertising business, compared with average analyst projections of $86.4 billion in total sales and $65.4 billion in ad revenue. (Forbes) The results showed that Alphabet's popular online services, led by Google's search engine and YouTube's video platform, remained central pathways for marketers...

AdWeek News
Oct 30, 2024

Snap Beats Revenue and User Growth Estimates
Snap beat Wall Street expectations for both quarterly revenue and user growth Tuesday, as the parent company of messaging application Snapchat has been able to lure back some advertisers with better-performing ad features. (Reuters) Sales increased 15% to $1.37 billion in the period ended Sept. 30, Snap said Tuesday in a statement. The social media...

AdWeek News
Oct 30, 2024

David Ellison—Not Father Larry—Will Control 100% of Paramount After Deal Closes
Skydance Media CEO David Ellison will control 100% of the Ellison family's voting interests in Paramount Global when the two companies' $8 billion merger closes in the first half of 2025, according to an amended filing with the Federal Communications Commission Tuesday. (TheWrap) In its initial filing, Skydance said Larry Ellison (who is contributing the...

AdWeek News
Oct 30, 2024

Political Ads Boost Local TV
Local TV stations are experiencing an advertising windfall this election cycle, thanks to a record amount of U.S. political ad spend. (Axios)

AdWeek News
Oct 30, 2024

WaPo Cancellations Hit 250K-10% of subscribers
Deterioration of The Washington Post's subscriber base continued Tuesday, hours after its proprietor, Jeff Bezos, defended the decision to forgo formally endorsing a presidential candidate as part of an effort to restore trust in the media. (The Guardian)

AdWeek News
Oct 29, 2024

Abby Phillip Addresses Ryan Girdusky Controversy: ‘It Was a Racist Comment' (Exclusive)
With a week to go until Election Day, emotions are running high on both sides of the aisle. And on Monday night, those emotions boiled over into public view on CNN's NewsNight with Abby Phillip when conservative commentator Ryan Girdusky made a bigoted remark to fellow panelist, Mehdi Hasan. Phillip immediately took point on lowering...

AdWeek News
Oct 29, 2024

WABC Names Mary Ann Fox VP of Programming
Mary Anne Fox has been named vice president of programming for New York ABC-owned station WABC. In her new role, Fox will oversee the programming strategy for all non-news programs across WABC, including Live with Kelly and Mark. This position was previously held by esteemed television executive Art Moore. "Mary Anne Fox brings a wealth...

AdWeek News
Oct 29, 2024

How Carnival Cruise Line Is Navigating the Future of Travel
As the travel industry continues to evolve, Carnival Cruise Line is navigating new consumer expectations while staying true to its brand. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Amy Martin-Ziegenfuss, chief marketing officer at Carnival Cruise Line. She discusses how the company embraces innovation...

AdWeek News
Oct 29, 2024

Danone's Linda Bethea on Balancing Purpose and Performance in a Changing CPG World
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder & CEO of MikMak, sit down with Linda Bethea, chief marketing officer of Danone North America. Bethea shares her insights into how Danone's mission of delivering health through food to as many people as possible aligns with...

AdWeek News
Oct 29, 2024

Why Staying Put Could Be the Best Career Move You Make
The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of passage. According to a report by the Bureau of Labor Statistics, the average turnover rate in the advertising industry hovers around 30% annually. I get it. You need to look out for No. 1, and...

AdWeek News
Oct 29, 2024

Nerds Are Back in the Game for Super Bowl 59
Undeterred by their historic rivalry with jocks of all kinds, Nerds are returning to the Super Bowl in 2025. The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae earlier this year. Recreating the iconic dance scene from the '80s film Flashdance with animated Nerds characters, the Digitas Chicago-created...

AdWeek News
Oct 29, 2024

Resume Rewind: OpenFortune CRO Carlo Palomino's Path to the Fortune Cookie
When OpenFortune chief revenue officer Carlo Palomino cracked open a fortune cookie at age 14, he had just started his own landscaping business. Did he look at that cookie as dessert or a career opportunity? In the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, Palomino talks about his...

AdWeek News
Oct 29, 2024

Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory
If you want your brand's commercial in Amazon Prime Video's Black Friday NFL coverage, start lining up in February. In a conversation at ADWEEK's Mediaweek, Amazon head of U.S. live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its Black Friday game between the Kansas City Chiefs...

AdWeek News
Oct 29, 2024

4 Charts Reveal What's Happening With US Presidential Ads in Swing States
Although Democrats continue to pour more money than Republicans into presidential advertising on a national level, the 2024 contest between Vice President Kamala Harris and former President Donald Trump will be won or lost in battleground states. On this front, both campaigns and their supporters have run a similar number of presidential ads on local...

AdWeek News
Oct 29, 2024

Week of October 21 Evening News Ratings: ABC and NBC Newscasts See Week-to-Week Growth
The closing days of the presidential election are upon us, but the deadlocked race between Vice President Kamala Harris and former President Donald Trump doesn't seem to be piquing viewer interest in the evening newscasts. The week of Oct. 21 saw a mixed bag of ratings results for the three broadcast networks. On the positive...

AdWeek News
Oct 29, 2024

Week of October 21 Morning News Ratings: Today and CBS Mornings See Demo Growth
ABC News' Good Morning America maintained its status as America's No. 1 morning show for the new season, extending that reign to five weeks. At the same time, GMA was also the only morning show to see week-to-week declines in both total viewers and the Adults 25-54 demo for the week of October 21. NBC...

AdWeek News
Oct 29, 2024

To Sell Americans on Nuclear, This Campaign Highlights Rising Support for the Energy Source
Constellation Energy thinks there's one thing that can span the political divide in the U.S.: nuclear energy. In a campaign that began in July and wraps this week, the energy company worked with Droga5 and Accenture Song Sustainability to highlight existing support for nuclear as a way to build momentum around it. "If we simply...

AdWeek News
Oct 29, 2024

New Adtech Firm Stic Launches, And Will Turn Your Car Into an Ad
Adtech startup Stic, which is VC funded, wants to turn your vehicle into a billboard on wheels. The company, founded by 21-year-old Adam Cohen in 2023, announced its launch on Oct. 29 at ADWEEK's Mediaweek event in New York. Through an app, car owners can sign up to receive removable ads from select brands, which...

AdWeek News
Oct 29, 2024

Netflix Names Nicolle Pangis as New VP of Advertising
Netflix has found its new second-in-command for advertising. Today, the company named Nicolle Pangis as its vp of advertising, with the executive overseeing the U.S. and Canada. Pangis will report to Amy Reinhard, president of advertising. "I am so excited Nicolle is joining Netflix," Reinhard said in a statement. "She has a great reputation within...

AdWeek News
Oct 29, 2024

Andrea Mitchell to Segue to New Role at NBCU
MSNBC's Andrea Mitchell is moving from anchoring a daily show to a broader role with NBCUniversal News Group. The veteran journalist announced the move on Tuesday's edition of Andrea Mitchell Reports, revealing that the shift will occur in January. "After sixteen years of being in the anchor chair every day, I want time to do...

AdWeek News
Oct 29, 2024

30 Gen AI Campaigns Later, Klarna Cuts Annual Marketing Spend by 12%
Swedish buy-now-pay-later company Klarna has launched nearly 30 topical marketing campaigns this year entirely created by generative AI, using the technology to generate ideas, write copy, and create images. While much has been said about AI tools boosting efficiency, the firm is also finding these campaigns are more effective. These campaigns, often tied to events...

AdWeek News
Oct 29, 2024

New Data Suggests the Corporate Retreat from Diversity Isn't As Bad as It Looks
With a combative presidential election just a week away and the country arguably the most divided it's been since the Vietnam era, it's no surprise that media outlets (this publication included) have reported a retreat from diversity and inclusion initiatives. Corporate promises to get serious about DEI--made in the wake of George Floyd's murder and...

AdWeek News
Oct 29, 2024

DoorDash Revives an '80s Hip-Hop Hit to Celebrate the NBA
After four years of sponsoring the NBA and WNBA, DoorDash kicked off the 2024-2025 season by celebrating the sport with the help of a hip-hop legend. Hip-hop artist Kurtis Blow released "Basketball" in 1984, rapping about the sport's biggest stars and its cultural impact in a video featuring cheerleaders, nunchuck fights, and neon graphics. In...

AdWeek News
Oct 29, 2024

Abby Phillip Shuts Down Conservative Commentator Following Bigoted On Air Remark
It was a wild NewsNight for Abby Phillip on Monday. The CNN anchor broke up a heated on air verbal brawl after commentator Ryan Girdusky made a bigoted remark about fellow panelist Mehdi Hasan. During a subsequent commercial break, both men left the panel and CNN later announced that Girdusky had been banned from returning...

AdWeek News
Oct 29, 2024

Bret Baier Goes Live From Pennsylvania and Michigan This Week (Exclusive)
Looks like Fox News' Bret Baier will be trick-or-treating in Pennsylvania this Halloween. TVNewser can exclusively reveal that the Special Report anchor is broadcasting live from a Philadelphia suburb on Oct. 31 at 6 p.m. ET. And he's taking show on the road the next night as well, heading to a suburb of Detroit, Michigan...

AdWeek News
Oct 29, 2024

Tools of the Trade: Ulrika Karlberg of Yard NYC
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair...

AdWeek News
Oct 29, 2024

The Black List, The Ankler, and LAist Studios Team for Hollywood Game and Chat Podcast
The Black List, LAist Studios, and The Ankler are putting celebrities to the test. At ADWEEK's Mediaweek event today, the three companies announced they're teaming up for Nobody Knows Anything, a new game and interview podcast and radio show that quizzes celebrity guests and explores the creative process. Shana Naomi Krochmal, LAist Studios vp of...

AdWeek News
Oct 29, 2024

Asos Unveils New Brand Platform That Ignores Fashion's Gatekeepers
Fashion inspiration comes from old photos, a carnival, and a chandelier in a new brand platform from online retailer Asos that targets shoppers who are less influenced by what's being worn by models and celebrities. "Inspired By" speaks to a growing trend of people seeking style inspiration from beyond traditional fashion sources like runways. The...

AdWeek News
Oct 29, 2024

Resume Rewind: Longtime GE Exec Linda Boff Shares Her Blueprint for Early-Career Success
Linda Boff, CEO of creative agency Said Differently and the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, is best known for her 20 years at GE. "I fell deeply in love with the company and the purpose of the company, which is, 'Find a way to build a...

AdWeek News
Oct 29, 2024

Nexstar Buys Cleveland Station WBNX
Nexstar Media Group, Inc. has agreed to acquire the assets of WBNX in Cleveland, Ohio, from the Winston Broadcasting Company. The acquisition will create a duopoly for Nexstar. The company already owns and operates Fox affiliate WJW. "The acquisition of WBNX-TV strengthens our presence in Cleveland, a top-20 television market, and in the political battleground...

AdWeek News
Oct 29, 2024

WWL Anchor Eric Paulsen Has Died
Longtime WWL anchor Eric Paulsen died Saturday morning. The New Orleans CBS affiliate said Paulsen had been away from the anchor desk for more than a month after announcing that he had been diagnosed with a "fairly aggressive" form of cancer. "I'm not a person who worries about a lot in life, and I've always...

AdWeek News
Oct 29, 2024

Brian Cox Goes Back to School in Uber One's First Ad for Students
Brian Cox returned to university in a new Uber One campaign promoting its student membership benefits across Uber and Uber Eats. The spot, created by agency Special U.S., sees Cox enrolling as a freshman who is unconcerned with classes and dorm life. Instead he's focused on the perks of free Uber Eats delivery and discounted...

AdWeek News
Oct 29, 2024

GroupM Exceeds Goal to Double Women's Sports Investment
Earlier this year, Group M, WPP's media investment group, launched a dedicated women's sports marketplace ahead of the upfront, committing to double its annual media investment in women's sports. Today, there are no buzzer-beaters necessary. The company has officially achieved its goal. Though GroupM didn't share total volume numbers, the company told ADWEEK it's already...

AdWeek News
Oct 29, 2024

Bezos Defends WaPo's Non-Endorsement as Editorial Board Resignations Continue, 200K Digital Subs Canceled
Jeff Bezos, the billionaire Amazon founder who owns The Washington Post, defended the newspaper's decision to stop endorsing presidential candidates, arguing in part that the move is a way to shore up credibility and combat perceptions of political bias. (NBC News) "Presidential endorsements do nothing to tip the scales of an election," Bezos wrote in...

AdWeek News
Oct 29, 2024

Kate MacNevin Leaves McCann to Join Stein IAS as Global CEO
Longtime McCann vet Kate MacNevin is leaving the network to join B2B agency Stein IAS global CEO and lead parent company MSQ's B2B division as executive chair. In the role, she will lead Stein IAS's global business alongside chairman and chief brand officer, Tom Stein, and global president, Craig Duxbury. She will also work to...

AdWeek News
Oct 29, 2024

Meta Develops AI Search Engine to Lessen Reliance on Google, Microsoft
As Meta tries to keep up with OpenAI in developing artificial intelligence, the Facebook owner is working on a search engine that crawls the web to provide conversational answers about current events to people using its Meta AI chatbot. (The Information) Meta's web crawler will provide conversational answers to users about current events on Meta...

AdWeek News
Oct 29, 2024

Jon Stewart Extends Daily Show Run Through 2025
Jon Stewart isn't quite ready to let go of his weekly Daily Show gig. Comedy Central announced Monday that Stewart signed an extension that will keep him as a once-per-week host and full-time executive producer of The Daily Show through December 2025. (THR / Live Feed) Stewart, who hosts The Daily Show on Mondays, will...

AdWeek News
Oct 29, 2024

USA Today, 200 Gannett Outlets Won't Endorse
USA Today, the nation's fourth-largest newspaper, is joining The Washington Post and the Los Angeles Times in not endorsing a presidential candidate this election. (The Daily Beast) Over 200 American outlets under USA Today parent company Gannett will not back candidates "in presidential or national races," according to USA Today. (The Hill)

AdWeek News
Oct 29, 2024

Trump Media Worth More Than X After Stock Rallies to New Highs
Shares of former President Donald Trump's social media company surged more than 21% Monday, on the heels of the Republican presidential nominee's campaign rally in New York. (CNBC) Trump Media & Technology Group, which operates the Truth Social social media network, has seen its stock soar in the weeks leading up to the Nov. 5...

AdWeek News
Oct 29, 2024

Media Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline Mediaweek
We're still in the midst of conference season. ADWEEK's Mediaweek is back, bringing you the sharpest insights and industry-leading speakers, whether you're attending in person in New York or virtually, make sure you don't miss it. From Oct. 29 to 30, C-suite media execs, brand marketers, and platform leaders will convene to discuss the state...

AdWeek News
Oct 29, 2024

Mark Penn Finds the Many Ties Between Politics and Marketing
Stagwell chairman and CEO Mark Penn can't tell you who will win the upcoming presidential election. But he can give you a history lesson on how both the winners and losers of past elections strategized and marketed themselves - and how that ties in with current brand marketing trends. Penn went over the basics of...

AdWeek News
Oct 29, 2024

Infographic: What People Really Think About Political Ads
Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16 billion this cycle, up 17% relative to 2020. A recent survey from...

AdWeek News
Oct 29, 2024

Creatives Invent Brand Halloween Costumes You Won't Find in Stores
If you had planned to dress up as a Chipotle "Boorito" for Halloween, here's the bad news: it's sold out on costume retailer Spirit's website and scarce or nonexistent at its stores around the country. For those who can't get their hands on the silver head-to-toe bodysuit, complete with a sticker that identifies "chicken" or...

AdWeek News
Oct 29, 2024

Dany Garcia Is Redefining the Business of Sports and Entertainment
Dany Garcia is dancing in her living room. As she poses, a group of young women who have helped develop her social media presence chant: "Killer heels and a Bodycon dress. Killer heels and a Bodycon dress." It's Garcia's spin on the "Boots and a Slicked-Back Bun" meme that flashed briefly during midsummer before becoming...

AdWeek News
Oct 28, 2024

New Sight Lines Platform Aims to Spark Investment in Women's Sports
New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women's sports through a series of global events. New research by Wasserman's women-focused practice, The Collective, found that the key barriers to investing in women's sports were lingering resistance among brand leaders and lack of industry data,...

AdWeek News
Oct 28, 2024

Netflix Debuts Ad For New ‘Moments' Feature, Proving Even Celebrities Obsess Over TV Shows
Netflix has debuted a star-studded brand campaign for its new mobile feature, Moments, which allows users to share favorite scenes from TV shows and movies. Moments launched on Netflix's iOS app on Monday (Oct 28) and will roll out on Android in the next few weeks. The personalized feature lets members bookmark specific scenes from...

AdWeek News
Oct 28, 2024

Deep Blue Partners With PWHL to Net More Brands for Women's Hockey
Neither Deep Blue Sports Entertainment nor the Professional Women's Hockey League existed before 2023, but each can help the other advance women's sports for the foreseeable future. Deep Blue just announced that it is adding the PWHL to its Deep Blue Exchange (DBX), which is dedicated to representing teams, leagues, and businesses in the...

AdWeek News
Oct 28, 2024

5 Questions For… Kaitlan Collins
As the host of CNN's The Source, it's only appropriate that Kaitlan Collins has regularly been a source of Donald Trump's ire. In 2018, the Alabama-born journalist was famously barred from a Rose Garden press conference after Trump administration officials objected to her line of questioning during an Oval Office event with the then-president. Five...

AdWeek News
Oct 28, 2024

Why Grubhub and Amazon Took the Plunge With a Co-Branded Ad
Shoppers can find most things they need on Amazon, and some they don't (see: tiny deck chairs and emotional support pickles). They can also order sushi, burritos, and more without delivery fees, thanks to a tie-up with takeout app Grubhub. Since 2022, Amazon Prime's 180 million members have had access to Grubhub , the brand's premium...

AdWeek News
Oct 28, 2024

WLOX Anchor Dave Elliott Fired After Political Post on Social Media
WLOX anchor David "Dave" Elliott said he was fired Friday morning because of his political posts on X, formerly known as Twitter. "I'm no longer at WLOX as of 10-25-24," Elliott wrote on his Facebook page. "The corporation doesn't like my political views." The view in question was expressed on X in a video that...

AdWeek News
Oct 28, 2024

WLS Anchor Judy Hsu OK After Getting Hit by Foul Ball at World Series
WLS anchor Judy Hsu is OK after she was hit by a foul ball during batting practice before the game first game of the professional men's baseball World Series game between the New York Yankees and the Los Angeles Dodgers. The Chicago ABC owned station said Hsu "is okay and was checked out by a...

AdWeek News
Oct 28, 2024

WaPo Opinion Editor Approved Harris Endorsement—Jeff Bezos Killed It
On Friday, The Washington Post's publisher, Will Lewis, announced that the paper would no longer make endorsements for president--after its journalists had already drafted an endorsement of Vice President Kamala Harris. The decision was made by Jeff Bezos, the paper's owner. (CJR) "We are returning to our roots of not endorsing presidential candidates," Lewis wrote...

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