|
Feb 27, 2026
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.
|
|
Feb 27, 2026
The campaign pushes for emotion over performance.
|
|
Feb 26, 2026
Netflix is out after WBD calls Paramount bid 'superior.'
|
|
Feb 26, 2026
MS NOW fell by single digits outside of the primetime demo.
|
|
Feb 26, 2026
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
|
|
Feb 26, 2026
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
|
|
Feb 26, 2026
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
|
|
Feb 26, 2026
The network also announced that Ali Velshi has become its chief data reporter.
|
|
Feb 26, 2026
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
|
|
Feb 26, 2026
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
|
|
Feb 26, 2026
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
|
|
Feb 26, 2026
The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.
|
|
Feb 26, 2026
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
|
|
Feb 26, 2026
The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.
|
|
Feb 26, 2026
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
|
|
Feb 25, 2026
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
|
|
Feb 25, 2026
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.
|
|
Feb 25, 2026
David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.
|
|
Feb 25, 2026
Fox News had its highest-rated week in total viewers and the demo since September 2025.
|
|
Feb 25, 2026
The billboard owner is betting that AdQuick's tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
|
|
Feb 25, 2026
Today was the only broadcast with week-to-week gains.
|
|
Feb 25, 2026
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
|
|
Feb 25, 2026
Disney had the largest share increase for the month, with YouTube remaining the leader.
|
|
Feb 25, 2026
Pharma marketer unifies creative, media, and CX under the holdco
|
|
Feb 25, 2026
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
|
|
Feb 25, 2026
Unilever is pivoting to a "social-first demand model," arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.
|
|
Feb 25, 2026
How to build a marketing strategy around culture, not campaigns.
|
|
Feb 24, 2026
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
|
|
Feb 24, 2026
The celebration for Survivor's 50th season transformed the US into a real-world game.
|
|
Feb 24, 2026
Plus, why wellness has become inseparable from beauty.
|
|
Feb 24, 2026
Plus, how the delivery service built one of the fastest-growing media networks.
|
|
Feb 24, 2026
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.
|
|
Feb 24, 2026
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
|
|
Feb 24, 2026
Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
|
|
Feb 24, 2026
More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.
|
|
Feb 24, 2026
Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.
|
|
Feb 24, 2026
The redundancies follow 4,000 cuts in December following the holdco's IPG acquisition.
|
|
Feb 24, 2026
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
|
|
Feb 24, 2026
Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.
|
|
Feb 24, 2026
This is the fourth promo in the We the People campaign, which launched in November.
|
|
Feb 24, 2026
MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.
|
|
Feb 24, 2026
The offering includes onsite and offsite advertising.
|
|
Feb 24, 2026
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
|
|
Feb 24, 2026
The two-sided marketplace connects AI apps with advertisers, betting that native ads-not subscriptions- will fund generative AI's future.
|
|
Feb 23, 2026
Dove asked Redditors to review its hair repair mask honestly and built a campaign around it.
|
|
Feb 23, 2026
Attia's hiring almost instantly became controversial due to his name appearing in the Epstein files.
|
|
Feb 23, 2026
The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.
|
|
Feb 23, 2026
Building the AI tools CMOs actually need at the World Economic Forum.
|
|
Feb 23, 2026
The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
|
|
Feb 23, 2026
As Milano Cortina 2026 ends, NBCUniversal looks ahead to the Los Angeles Summer Games.
|
|
Feb 23, 2026
The publisher will join HubSpot's growing media portfolio as the software giant doubles down on content-led customer acquisition.
|
|
Feb 23, 2026
We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I'd rather do it over quesadillas.
|
|
Feb 20, 2026
Dept Studios is the agency's response to growing content demands for brands
|
|
Feb 20, 2026
The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
|
|
Feb 20, 2026
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
|
|
Feb 20, 2026
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
|
|
Feb 20, 2026
The exec is focused on retail advertising's growth.
|
|
Feb 20, 2026
Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
|
|
Feb 19, 2026
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain
|
|
Feb 19, 2026
Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
|
|
Feb 19, 2026
Survey data shows AI reshaping agency workflows while most contracts, pricing models, and governance policies remain unchanged.
|
|
Feb 19, 2026
Why softness, not power, propelled a brand from malls into the digital realm.
|
|
Feb 19, 2026
Walmart's total revenue was $713.2 billion last year.
|
|
Feb 19, 2026
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
|
|
Feb 19, 2026
Two former TBWA leaders have left Omnicom to launch JK, an AI-native strategy and creative agency debuting with Hitachi as a global founding client and built to accelerate "brand velocity" in the AI era.
|
|
Feb 18, 2026
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
|
|
Feb 18, 2026
The company doubled its cost-synergy target to $1.5B and authorized a $5B buyback.
|
|
Feb 18, 2026
In an email to merchants, TikTok said Seller Shipping "remains unchanged," pausing the earlier plan that would have required orders to go through its own logistics network.
|
|
Feb 18, 2026
The cable viewing segment was the star of the month, with a 9% increase in viewership compared to December.
|
|
Feb 18, 2026
The hire comes weeks after the social publisher returned to founder ownership.
|
|
Feb 18, 2026
Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy.
|
|
Feb 18, 2026
Roku names new ads leader following Jay Askinasi exit late last year.
|
|
Feb 18, 2026
Unreported rebates pad agency margins, adding up to as much as $40 billion in theft.
|
|
Feb 18, 2026
Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.
|
|
Feb 18, 2026
The basketball legend's personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call.
|
|
Feb 18, 2026
The baby registry site tapped Koddi to power ads.
|
|
Feb 17, 2026
Kroger U.S. has named McCann as its creative agency of record, the agency confirmed to ADWEEK. The grocery retailer is one of over a dozen banners owned by The Kroger […]
|
|
Feb 17, 2026
New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen.
|
|
Feb 17, 2026
Cooper's exit comes as CBS News continues to evolve under its new editor-in-chief, Bari Weiss.
|
|
Feb 17, 2026
How to position yourself as a transformation partner, not a marketing operator.
|
|
Feb 17, 2026
Plus, what Lenovo wants customers to understand about the next era of AI.
|
|
Feb 17, 2026
Plus, how Marzetti approaches discovery in a digitally influenced world.
|
|
Feb 17, 2026
Culture, community, and the business mechanics behind Brandlanta.
|
|
Feb 17, 2026
LinkedIn leans into humor to tell a unified story about its products and brand.
|
|
Feb 17, 2026
Folgers remixes its classic jingle with decades of hit songs about waking up.
|
|
Feb 17, 2026
Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.
|
|
Feb 16, 2026
Dallas-based agency Lerma has appointed Omar Quiñones as its first chief strategy officer, the final piece of a leadership hiring spree that signals an ambitious move away from the agency's […]
|
|
Feb 16, 2026
More than 900 creators signed up within 11 days.
|
|
Feb 13, 2026
The NBA's svp of marketing partnerships reveals how brands such as Google, DoorDash, and Amex are showing up at All-Star.
|
|
Feb 13, 2026
The top five titles had over a billion viewing minutes.
|
|
Feb 13, 2026
CNN's Ed Lavandera and NewsNation's Brian Entin share their perspective on a story directly affecting one of their own.
|
|
Feb 13, 2026
The company installs its Japan chief to revive its struggling overseas business
|
|
Feb 13, 2026
Old Spice reboots its classic 'Man Song' ad with a modern twist.
|
|
Feb 13, 2026
MLS brings 30 clubs under a unified message to capitalize on World Cup momentum.
|
|
Feb 13, 2026
He also brings experience from Hulu and Lyft.
|
|
Feb 13, 2026
Apple Music captured Bad Bunny's groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
|
|
Feb 13, 2026
This week's standout campaigns celebrate Valentine's Day with a more modern view of relationships
|
|
Feb 12, 2026
Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.
|
|
Feb 12, 2026
The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them.
|
|
Feb 12, 2026
The Winter Olympics ad tracker shows ongoing updates of the latest Milano Cortina commercials.
|
|
