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Mar 03, 2026
X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.
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Mar 03, 2026
The retailer is evolving beyond price and assortment to compete on something far more defensible.
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Mar 03, 2026
CEO Michael Fiddelke promised a 'new chapter' and a return to growth by next quarter.
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Mar 03, 2026
The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.
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Mar 03, 2026
CNN experienced a month-to-month decline in the demo during total day.
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Mar 03, 2026
Plus, how Total Wine stays focused on service, selection, and sharp pricing.
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Mar 03, 2026
Stranger Things drops to second place.
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Mar 03, 2026
Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.
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Mar 03, 2026
CEO Chris Kempczinski's bite is garnering more attention than the burger itself, which echoes a previous launch.
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Mar 03, 2026
Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.
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Mar 03, 2026
LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.
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Mar 03, 2026
Heineken made a documentary about 26 ordinary locals in Kilteely, Ireland, who bought their local pub to save it from ruin.
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Mar 03, 2026
NPR's new campaign flips its logo to defend the public's right to stay curious.
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Mar 03, 2026
Credit card companies are leveling up their perks in hopes of attracting young spenders. But is it a race to the bottom?
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Mar 03, 2026
Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.
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Mar 03, 2026
The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.
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Mar 03, 2026
Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needs
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Mar 03, 2026
Is underwriting a movie as effective as product placement?
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Mar 03, 2026
Points maxxing is for the spreadsheet warriors.
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Mar 02, 2026
Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.
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Mar 02, 2026
Amazon Ads confirmed Danielle Carney has left the company.
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Mar 02, 2026
The Elon Musk-owned platform is pitching advertisers on Grok for brand safety—just weeks after the chatbot flooded the platform with nonconsensual deepfakes of real users.
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Mar 02, 2026
As 'Cancel ChatGPT' goes viral, Anthropic is promoting a free tool that lets defectors bring their chat history with them.
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Mar 02, 2026
This is the central tension of the modern CEO. The higher you rise, the further you get from the thing you sell.
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Mar 02, 2026
The company is the first adtech firm to plug in.
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Mar 02, 2026
The story broke early Saturday morning, forcing the various news outlets into breaking-news mode.
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Mar 02, 2026
The beauty brands are outsourcing social to one agency-led team
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Mar 02, 2026
The beauty brands are outsourcing social to one agency-led team
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Mar 02, 2026
Understanding what consumers actually want, live at the World Economic Forum.
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Mar 02, 2026
ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space. ADWEEK's inaugural Commerce All-Stars recognizes the most innovative and successful executives shaping the future of […]
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Mar 02, 2026
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.
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Mar 02, 2026
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
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Mar 02, 2026
The tool is already being used in client pitches and won Stagwell agency Assembly new business.
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Mar 02, 2026
Firms are battling to help brands understand how people find and buy products.
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Mar 02, 2026
Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.
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Mar 02, 2026
Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.
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Feb 27, 2026
Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
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Feb 27, 2026
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
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Feb 27, 2026
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
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Feb 27, 2026
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
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Feb 27, 2026
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.
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Feb 27, 2026
The campaign pushes for emotion over performance.
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Feb 26, 2026
Netflix is out after WBD calls Paramount bid 'superior.'
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Feb 26, 2026
MS NOW fell by single digits outside of the primetime demo.
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Feb 26, 2026
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
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Feb 26, 2026
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
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Feb 26, 2026
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
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Feb 26, 2026
The network also announced that Ali Velshi has become its chief data reporter.
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Feb 26, 2026
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
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Feb 26, 2026
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
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Feb 26, 2026
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
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Feb 26, 2026
The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.
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Feb 26, 2026
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
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Feb 26, 2026
The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.
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Feb 26, 2026
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
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Feb 25, 2026
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
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Feb 25, 2026
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.
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Feb 25, 2026
David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.
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Feb 25, 2026
Fox News had its highest-rated week in total viewers and the demo since September 2025.
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Feb 25, 2026
The billboard owner is betting that AdQuick's tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
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Feb 25, 2026
Today was the only broadcast with week-to-week gains.
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Feb 25, 2026
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
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Feb 25, 2026
Disney had the largest share increase for the month, with YouTube remaining the leader.
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Feb 25, 2026
Pharma marketer unifies creative, media, and CX under the holdco
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Feb 25, 2026
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
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Feb 25, 2026
Unilever is pivoting to a "social-first demand model," arguing that an army of creators will replace the traditional advertising that had built its brands for half a century.
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Feb 25, 2026
How to build a marketing strategy around culture, not campaigns.
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Feb 24, 2026
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
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Feb 24, 2026
The celebration for Survivor's 50th season transformed the US into a real-world game.
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Feb 24, 2026
Plus, why wellness has become inseparable from beauty.
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Feb 24, 2026
Plus, how the delivery service built one of the fastest-growing media networks.
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Feb 24, 2026
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office, a move that comes as the agency continues to stabilize leadership and modernize its strategy function following the Omnicom-IPG merger.
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Feb 24, 2026
Economic worries and AI have shifted priorities for the marketing department, according to a survey by NewtonX
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Feb 24, 2026
Liquid Death's latest collab is a Bluetooth-enabled urn that turns your Spotify listening habits into a personalized post-life playlist.
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Feb 24, 2026
More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.
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Feb 24, 2026
Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.
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Feb 24, 2026
The redundancies follow 4,000 cuts in December following the holdco's IPG acquisition.
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Feb 24, 2026
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
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Feb 24, 2026
Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.
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Feb 24, 2026
This is the fourth promo in the We the People campaign, which launched in November.
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Feb 24, 2026
MLB and TikTok partnership looks to grow baseball worldwide with dedicated hub, creator access, and player storytelling.
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Feb 24, 2026
The research agency is opening a 5,700-square-foot innovation lab at One Penn in New York
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Feb 24, 2026
The two-sided marketplace connects AI apps with advertisers, betting that native ads-not subscriptions- will fund generative AI's future.
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Feb 24, 2026
The offering includes onsite and offsite advertising.
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Feb 23, 2026
Dove asked Redditors to review its hair repair mask honestly and built a campaign around it.
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Feb 23, 2026
Attia's hiring almost instantly became controversial due to his name appearing in the Epstein files.
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Feb 23, 2026
The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.
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Feb 23, 2026
Building the AI tools CMOs actually need at the World Economic Forum.
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Feb 23, 2026
The campaign for ESPN's Tournament Challenge focuses on those experiencing symptoms of March Madness bracket obsession.
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Feb 23, 2026
As Milano Cortina 2026 ends, NBCUniversal looks ahead to the Los Angeles Summer Games.
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Feb 23, 2026
The publisher will join HubSpot's growing media portfolio as the software giant doubles down on content-led customer acquisition.
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Feb 23, 2026
We need to end the long, drawn-out, overly formal business dinner. Because while I absolutely believe in the value of spending time outside the office with prospective partners, current partners, teammates, agencies, and more—frankly, I'd rather do it over quesadillas.
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Feb 20, 2026
Dept Studios is the agency's response to growing content demands for brands
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Feb 20, 2026
The Tessa Thompson-led miniseries His & Hers dropped from No. 1 to No. 4.
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Feb 20, 2026
Sean Hannity adds to his busy work schedule with a new twice-weekly podcast.
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Feb 20, 2026
Networks are planning comprehensive coverage for an address that will take place ahead of the midterm elections.
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Feb 20, 2026
The exec is focused on retail advertising's growth.
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Feb 20, 2026
Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.
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Feb 19, 2026
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain
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Feb 19, 2026
Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
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