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   NEWS: ADWEEK NEWS
AdWeek News
Oct 16, 2025

Week of Oct. 6 Cable News Ratings: Declines Across the Board
The networks experienced double-digit losses in the primetime demo.

AdWeek News
Oct 16, 2025

Meta Withdraws From MRC Brand Safety Audits, Loses Accreditation Just Months After It Was Issued
The social giant no longer wishes to be audited for brand safety by the media industry's leading accreditation firm.

AdWeek News
Oct 16, 2025

EXCLUSIVE: Liquid Death Secures a National Ad in Super Bowl 60 Lineup
It will mark the second Big Game spot for the canned water brand.

AdWeek News
Oct 16, 2025

The Upstart Workwear Brand Redefining Sports Sponsorships
The private suites at Boston's Gillette Stadium boast well-stocked bars, leather seats and, of course, a commanding view of the field. The rental costs for these luxury perches start at […]

AdWeek News
Oct 16, 2025

CNN's Streaming Subscription Tier Is Launching on Oct. 28
CNN is touting a special one-year introductory price of $41.99 for the new streaming product.

AdWeek News
Oct 16, 2025

From Brooks Brothers to JCPenney, Marisa Thalberg Is Transforming Heritage Retail Brands
The Catalyst Brands leader is shepherding legacy brands into the future while honoring their heritage.

AdWeek News
Oct 16, 2025

EXCLUSIVE: Showtime and MTV Entertainment Studios CMO Amy Campbell to Exit Paramount
Campbell shared a note with Paramount staff announcing her departure.

AdWeek News
Oct 16, 2025

EXCLUSIVE: Maya Eaglin Joins MSNBC From NBC News
MSNBC also announced Kevin Frey, Fallon Gallagher, Jillian Frankel, and Laura Haefeli are joining the network.

AdWeek News
Oct 15, 2025

Can The New York Times Be the ‘Essential' Newspaper for the Entire World?
A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.

AdWeek News
Oct 15, 2025

NBC News Cuts Around 150 Staffers as It Separates From MSNBC and CNBC
The NBC News cuts were spread across different divisions within the network.

AdWeek News
Oct 15, 2025

Week of Oct. 6 Evening News Ratings: NBC and CBS See Growth in Demo
Nightly News closes the gap with WNT in the demo.

AdWeek News
Oct 15, 2025

Week of Oct. 6 Morning News Ratings: GMA Reclaims No. 1 in Total Viewers
GMA continues to tighten the gap with Today in the Adults 25-54 demo.

AdWeek News
Oct 15, 2025

AppLovin Pulls Mobile Product As Backdoor App Install Allegations Mount
Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent.  A company spokesperson said in […]

AdWeek News
Oct 15, 2025

5 Things Brands Should Know About In-Store Retail Ads
SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.

AdWeek News
Oct 15, 2025

Apple Tops Global Brand Rankings Again, But An AI Contender Is Closing In
Nvidia has jumped up Interbrand's Best Global Brands list.

AdWeek News
Oct 15, 2025

ADWEEK Reveals 2025 Experiential Awards Shortlist
This year's contenders prove that experience isn't just part of the marketing mix—it's the heart of it.

AdWeek News
Oct 15, 2025

Grubhub to Debut First Super Bowl Ad in 2026
The commercial will mark Grubhub's first national campaign since being acquired by Marc Lore's Wonder Group in 2024.

AdWeek News
Oct 15, 2025

TechMagic: Sora 2, AI Ethics, Nintendo Research, Apple Vision Pro, and Closing Windows 10
Plus, AI energy consumption and emerging global regulations on intellectual property.

AdWeek News
Oct 15, 2025

Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising
Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.

AdWeek News
Oct 15, 2025

Yahoo Turns the Dreaded ‘Reply All' Into Halloween Horror
A common mistake has terrifying consequences in a new film from Yahoo's in-house creative lab.

AdWeek News
Oct 15, 2025

Uber Eats, Bradley Cooper, and the Art of Running with a Good Idea
Uber Eats and Special U.S. keep their story alive, and that's the real creative courage.

AdWeek News
Oct 15, 2025

Cardi B Joins Bobbie to Fight Feeding Shame and Maternal Inequity
Cardi B stars in Bobbie campaign that wants to help parents feel better about their feeding choices, while raising awareness of the maternal mortality crisis.

AdWeek News
Oct 15, 2025

2025 Will Be the First Year Brands Develop an Agentic AI Holiday Strategy
Walmart, Etsy, and Shopify are signing big deals with OpenAI.

AdWeek News
Oct 15, 2025

Blackweek and Cannes Lions Partner on Awards Centering Representation
The awards program will debut at Blackweek 2026.

AdWeek News
Oct 15, 2025

From Bourbon to Birdies: What's in the Daytime Emmys Gift Bags
Several Daytime Emmys sponsors will provide a range of products and experiences for winners and guests.

AdWeek News
Oct 14, 2025

The Trade Desk Execs Share New Details About How Sell-Side Solution OpenAds Will Work
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it's for the benefit of all players in the adtech ecosystem

AdWeek News
Oct 14, 2025

RPA CEO Pete Imwalle Steps Down After 32 Years; Jim Helberg Named Successor
RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.

AdWeek News
Oct 14, 2025

News Networks Issue Joint Statement Against Pentagon's New Press Access Requirements
ABC News, CBS News, CNN, Fox News Media, and NBC News are among the companies taking a stand.

AdWeek News
Oct 14, 2025

Shoppers Will Soon Be Able to Buy Walmart Products on ChatGPT
The retailer is the latest ecommerce player to announce a deal with OpenAI.

AdWeek News
Oct 14, 2025

Spotify Podcasts Are Officially Coming to Netflix
After rumors circulated earlier this year, Spotify podcasts arrive on Netflix in 2026.

AdWeek News
Oct 14, 2025

We're Nonplussed: The Punctuation Marks That Could Actually Give Apple TV a ‘Vibrant New Identity'
Apple TV ditched the plus. Here's how it can avoid that becoming a minus.

AdWeek News
Oct 14, 2025

Topsort Wins Retail Media Business for Food Delivery Platform Just Eat Takeaway.com
The Netherlands-based company was just acquired by investment firm Prosus.

AdWeek News
Oct 14, 2025

The One Show Launches Indies Discipline to Spotlight Independent Agencies
The One Show is launching a new competition to give independent agencies a dedicated stage to compete globally, aiming to level the playing field against holding company networks.

AdWeek News
Oct 14, 2025

Arthur Sadoun Says AI Shift Doesn't Need to be Ad Industry's ‘Kodak Moment'
CEO says 73% of Publicis' operating model is now 'AI-powered.'

AdWeek News
Oct 14, 2025

The Gen Z-Millennial Brand Divide
From condoms to Costco, the two generations marketers are obsessed with have diverging opinions on which brands they trust most.

AdWeek News
Oct 13, 2025

AI Momentum Spurs Another 2025 Forecast Upgrade for Publicis
Clients' appetite for Groupe's tech drove 5.7% organic growth in Q3.

AdWeek News
Oct 13, 2025

ADWEEK Introduces New Offerings During Advertising Week
A new newsletter, improved in-house studio, and franchise extensions headline ADWEEK marketing opportunities..

AdWeek News
Oct 13, 2025

Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%
The tennis star-turned-business mogul on her people-first approach to investing.

AdWeek News
Oct 13, 2025

US News Anchors Are in the Middle East to Cover Historic Ceasefire
Coverage of the ceasefire between Israel and Hamas occurred during the overnight and early morning hours for U.S.-based viewers.

AdWeek News
Oct 13, 2025

Corporate Pressure Killed Lululemon's Creative Soul
??Last week, Lululemon founder Chip Wilson took out a full-page ad in The Wall Street Journal and let rip. His critique cut through the familiar boardroom haze, painting his former […]

AdWeek News
Oct 13, 2025

How Top Brands Are Driving Growth With Unified Commerce
This post was created in partnership with Shopify Key takeaways: As ecommerce and physical retail converge, the path a customer takes from discovery to purchase has become a complex web […]

AdWeek News
Oct 13, 2025

Beyond Efficiency: How AI is Rewriting the Rules of Brand Strategy
This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn raw signals into actionable insights […]

AdWeek News
Oct 13, 2025

New PubMatic-MNTN Deal Gives Small Advertisers Access to Big Streaming Platforms
Early testing saw streaming services' revenues grow by double digits as smaller, performance-driven advertisers bought ads.

AdWeek News
Oct 13, 2025

How Zohran Mamdani's Viral Campaign Is Rewriting the Rules of Political Advertising
The creative duo behind Zohran Mamdani's viral campaign explained why storytelling—not slogans—is reshaping advocacy.

AdWeek News
Oct 13, 2025

Taylor Kitsch Leads Jefferson's Bourbon on a Rule-Breaking Adventure
Jefferson's Bourbon and Taylor Kitsch try to redefine the brand for younger, modern drinkers.

AdWeek News
Oct 13, 2025

Canva's Latest Hire Hints at Major Global Creative Push
Canva has hired Ted Markovic as global head of advertising and creative operations as it scales its creative footprint worldwide.

AdWeek News
Oct 13, 2025

Apple's Latest Underdogs Adventure Takes a Swipe at Microsoft
Apple's Underdogs conquer a system malfunction at a convention in the latest chapter of the popular ad series.

AdWeek News
Oct 13, 2025

Gushers Revives Its Fruitheads in a Body Horror Film With Bradley Whitford
Gushers and Imagine Entertainment tapped into nostalgia and the Halloween season by turning a '90s ad into real body horror.

AdWeek News
Oct 10, 2025

Building a Framework for Authentic Real-Time Brand Strategy That Works
This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]

AdWeek News
Oct 10, 2025

How to Keep the CMO From Becoming an Endangered Species
While the chief marketing officer (CMO) post isn't about to disappear tomorrow, it's impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average […]

AdWeek News
Oct 10, 2025

What Marketers Need to Understand About Trust in the AI Age
This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]

AdWeek News
Oct 10, 2025

Using AI to Turn Smarter Signals Into Sales
This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay […]

AdWeek News
Oct 10, 2025

How Brands Can Embrace and Build on Distraction Culture
This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […]

AdWeek News
Oct 10, 2025

American Eagle's CMO on Why Doing ‘Nothing' Was the Boldest Move
More than two months after American Eagle's campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers […]

AdWeek News
Oct 10, 2025

Streaming Ratings, Week of September 8: Wednesday Continues Its First Place Stronghold
Tyler Perry's Beauty in Black made its debut with a top 5 position on the chart.

AdWeek News
Oct 10, 2025

Human Storytellers Still Have an Edge in the AI Age
This post was created in partnership with Typeface Artificial intelligence is now cracking marketing's oldest code, delivering the right message to the right person at the right time. This leap […]

AdWeek News
Oct 10, 2025

The Blue Square Returns in $10M Campaign to Combat Rising Jewish Hate
The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.

AdWeek News
Oct 10, 2025

Retail Media's Shift From Silos to Synergy
This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver […]

AdWeek News
Oct 10, 2025

What Brands Can Do to Take Product Placement to the Next Level
This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically […]

AdWeek News
Oct 10, 2025

Inside the Retail Media Playbook to Win the Future
This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That's table stakes now, as the conversation has evolved to full-funnel and omnichannel […]

AdWeek News
Oct 10, 2025

The Female Quotient's Second Annual AI Summit Set for November
This year's summit is anticipated to draw over 450 attendees and feature more than 35 speakers.

AdWeek News
Oct 10, 2025

Creator Burnout Is on the Rise, But This Campaign Wants to Change That
To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at putting creator wellness front and center.

AdWeek News
Oct 10, 2025

Marketers on the Move: Hires and Exits at Bumble, Geico, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments

AdWeek News
Oct 10, 2025

Ads of the Week: 6 Campaigns That Caught Our Eye
Aerie, McDonald's, Uber, and more made campaigns that caught our attention this week.

AdWeek News
Oct 10, 2025

These Are the Five Most Interesting Moments From Google's Adtech Remedies Hearings
Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad servers and ad exchanges.

AdWeek News
Oct 09, 2025

Perplexity Pauses New Advertising Deals to Reassess Ambitions
The move highlights the AI search startup's monetization challenges.

AdWeek News
Oct 09, 2025

MrBeast Kicks Off Global Soccer Initiative With TelevisaUnivision
TelevisaUnivision and MrBeast team up for 'Road to Beast Cup' initiative for 2026 summer of soccer.

AdWeek News
Oct 09, 2025

Ticker: Megyn Kelly to Get Her Own SiriusXM Channel
Chris Cuomo teams up with Bill O'Reilly and Stephen A. Smith for NewsNation town hall.

AdWeek News
Oct 09, 2025

Memo Shows How NBC News Is Changing After MSNBC and CNBC Split
Cesar Conde outlined new priorities for the news outlet moving forward.

AdWeek News
Oct 09, 2025

Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO
The exec recently served as senior vice president of global media revenue and growth at Roku.

AdWeek News
Oct 09, 2025

Week of Sept. 29 Cable News Ratings: Cable Nets See Gains in Total Viewers
MSNBC saw double-digit gains during the primetime demo.

AdWeek News
Oct 09, 2025

TechMagic: OpenAI's Sora, Deepfakes, Meta Ray-Bans, AI Startup Boom, and the End of AOL
Considering the ethical, social, and creative consequences of an increasingly AI-driven world.

AdWeek News
Oct 09, 2025

The Art and Science of Digital Marketing: Insights from Alex Schultz, CMO of Meta
On marketing fundamentals, measurement, and his new book Click Here.

AdWeek News
Oct 09, 2025

Aerie Rejects AI in Ads, Vowing to Stay ‘100% Real'
Aerie pledges against the use of generative AI to represent people in its advertising

AdWeek News
Oct 09, 2025

Zeta Global's Plan to Quadruple Client Revenue With New AI Release
Zeta Global is betting big that the company's new AI interface Athena will juice revenue from clients.

AdWeek News
Oct 09, 2025

Zeta Group's Plan to Quadruple Client Revenue With New AI Release
Zeta Global is betting big that the company's new AI interface Athena will juice revenue from clients.

AdWeek News
Oct 09, 2025

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo
A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.

AdWeek News
Oct 09, 2025

OpenAI Just Flunked Marketing 101
OpenAI's recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company's biggest marketing push yet as a new chapter of AI brand […]

AdWeek News
Oct 08, 2025

For Substack, The Free Press' Sale Is a Tenuous Victory
When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate. The Free Press, perhaps more than any other multiauthor publication on the platform, is a quintessential Substack success story, with more than a hundred thousand paying subscribers and millions of monthly readers. The duo wanted to toast the moment, which marked the biggest exit of any creator on its platform. The celebration comes with a sense of caution, as it raises questions about what could happen if The Free Press inevitably left the newsletter platform. Substack had invested heavily into the publication and its founder, Bari Weiss. But since Substack doesn't have equity in its publications, the $150 million payday represents a success for its incubator, but not for its business model. After Weiss's high-profile resignation from The New York Times in 2020 over ideological differences, it exclusively hosted her newsletter, Common Sense. As the newsletter grew and rebranded to The Free Press, the platform offered even more services, partnering last year with the publication on a venture designed to help the platform develop an enterprise product. Given its stated aim of serving as a media incubator, Substack wanted to build out the kind of feature set that a more robust publication would need in order to thrive on the platform. The Free Press fit that description, so the two began collaborating, with Weiss and the publisher's chief growth officer, Daniel Hallac, telling Substack what tooling they needed, and Substack summarily shipping it. The partnership was structured as a one-year pilot, and its trial period ended several months ago, McKenzie told me. Outside of mutual goodwill, there is no formal contract obligating The Free Press to remain on Substack. A Sizable Chunk of Revenue This practice of holding on loosely to its creators is a key element of the Substack ethos.

AdWeek News
Oct 08, 2025

Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.
At Advertising Week, WPP and Assembly leaders outlined how they're operationalizing AI across media and creative teams.

AdWeek News
Oct 08, 2025

Week of Sept. 29 Evening News Ratings: Networks Lose Viewers in Demo
ABC's demo lead grew, but NBC remains close.

AdWeek News
Oct 08, 2025

North America CEO Sharb Farjami Exits WPP Media
Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK. Brian Lesser, CEO of WPP Media globally, will take on […]

AdWeek News
Oct 08, 2025

The AI Playbook Helping Intuit's CMO Revolutionize its Marketing
Thomas Ranese lifts the lid on how the tech is reshaping Intuit's marketing

AdWeek News
Oct 08, 2025

NBCU Among First to Announce 2026 Upfront Event
After waiting until the spring to announce its 2025 upfront event, NBCUniversal is wasting no time.

AdWeek News
Oct 08, 2025

Week of Sept. 29 Morning News Ratings: Today Leads Again
All three morning shows had gains in total viewers and declines in the demo.

AdWeek News
Oct 08, 2025

Anthropic's Anti-AI Slop Pop-Up Draws Thousands in NYC
The AI company's brand campaign for Claude is getting positive feedback as AI brands fight for attention.

AdWeek News
Oct 08, 2025

Amazon Reveals Its Starting Lineup of NBA Advertisers
Amazon Ads shares several presenting sponsors for NBA on Prime.

AdWeek News
Oct 08, 2025

Amazon Reveals Its Starting Lineup of NBA Avertisers
Amazon Ads shares several presenting sponsors for NBA on Prime.

AdWeek News
Oct 08, 2025

Uber Goes Beyond City Limits to Win Over Suburban Riders
Uber targets suburban riders in its first U.S. campaign by Mother.

AdWeek News
Oct 08, 2025

EA's Skate Reboot Is a Case Study in Cultural Fidelity
When Electronic Arts rebooted Skate, it risked alienating a global tribe.

AdWeek News
Oct 08, 2025

The Gap and Sandy Liang Collab Is a Whimsical Take on Modern Girlhood
Gap has debuted a collection with designer Sandy Liang that blends nostalgia, whimsy, and modern girlhood.

AdWeek News
Oct 08, 2025

Domino's Unveils First Rebrand in Over a Decade, With a Jingle by Shaboozey
Domino's has unveiled its first rebrand in over a decade, including a new jingle by Shaboozey.

AdWeek News
Oct 08, 2025

Call for Nominations: Most Powerful Women in Sports 2026
It's time to celebrate the women and non-binary people pushing sports and sports marketing forward—nominations for ADWEEK's Most Powerful Women in Sports 2026 are now open!  From athletes with an […]

AdWeek News
Oct 08, 2025

VML's Jon Cook Finds Serenity on the Hiking Trail
The agency network's global CEO spends his weekends in the Rocky Mountains and beyond.

AdWeek News
Oct 08, 2025

Would American Eagle Do It All Over Again?
Craig Brommers was looking for drama with Sydney Sweeney — and got it.

AdWeek News
Oct 08, 2025

GM Pops the Hood On Its AI Marketing Transformation
When General Motors (GM) kicked off a marketing overhaul in early 2024, the team quickly zeroed in on one thing: AI had to be at the center, driving a transformation […]

AdWeek News
Oct 07, 2025

Mizkan's Megan Frank on Modernizing 100-Year-Old Brands Without Losing Their Soul
Plus, her strategy for unlocking more seamless consumer journeys.

AdWeek News
Oct 07, 2025

Four Leadership Lessons Jon M. Chu Learned on Set
The Wicked director on leading with collaboration, kindness, and trust.

AdWeek News
Oct 07, 2025

Hype Check: How Complex Stays Youth-First and Culturally Relevant
Moksha Fitzgibbons on scaling a magazine into a Gen Z commerce leader.

AdWeek News
Oct 07, 2025

Pharma Marketers Grapple With Trump-Era Regulatory Whiplash
Pharma marketers are contending with regulatory whiplash and rising public mistrust under the Trump administration, forcing shifts in media strategy and creative approaches.

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