|
Oct 16, 2025
The networks experienced double-digit losses in the primetime demo.
|
|
Oct 16, 2025
The social giant no longer wishes to be audited for brand safety by the media industry's leading accreditation firm.
|
|
Oct 16, 2025
It will mark the second Big Game spot for the canned water brand.
|
|
Oct 16, 2025
The private suites at Boston's Gillette Stadium boast well-stocked bars, leather seats and, of course, a commanding view of the field. The rental costs for these luxury perches start at […]
|
|
Oct 16, 2025
CNN is touting a special one-year introductory price of $41.99 for the new streaming product.
|
|
Oct 16, 2025
The Catalyst Brands leader is shepherding legacy brands into the future while honoring their heritage.
|
|
Oct 16, 2025
Campbell shared a note with Paramount staff announcing her departure.
|
|
Oct 16, 2025
MSNBC also announced Kevin Frey, Fallon Gallagher, Jillian Frankel, and Laura Haefeli are joining the network.
|
|
Oct 15, 2025
A new subscription bundle with Le Monde, coupled with the promise of AI translation, underscore its untapped international audience.
|
|
Oct 15, 2025
The NBC News cuts were spread across different divisions within the network.
|
|
Oct 15, 2025
Nightly News closes the gap with WNT in the demo.
|
|
Oct 15, 2025
GMA continues to tighten the gap with Today in the Adults 25-54 demo.
|
|
Oct 15, 2025
Adtech firm AppLovin on Wednesday confirmed it has shuttered a mobile software product that was allegedly enabling downloads of apps onto user devices without consent. A company spokesperson said in […]
|
|
Oct 15, 2025
SMG, Kantar, and Colosseum Strategy shared their findings in a recent report.
|
|
Oct 15, 2025
Nvidia has jumped up Interbrand's Best Global Brands list.
|
|
Oct 15, 2025
This year's contenders prove that experience isn't just part of the marketing mix—it's the heart of it.
|
|
Oct 15, 2025
The commercial will mark Grubhub's first national campaign since being acquired by Marc Lore's Wonder Group in 2024.
|
|
Oct 15, 2025
Plus, AI energy consumption and emerging global regulations on intellectual property.
|
|
Oct 15, 2025
Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.
|
|
Oct 15, 2025
A common mistake has terrifying consequences in a new film from Yahoo's in-house creative lab.
|
|
Oct 15, 2025
Uber Eats and Special U.S. keep their story alive, and that's the real creative courage.
|
|
Oct 15, 2025
Cardi B stars in Bobbie campaign that wants to help parents feel better about their feeding choices, while raising awareness of the maternal mortality crisis.
|
|
Oct 15, 2025
Walmart, Etsy, and Shopify are signing big deals with OpenAI.
|
|
Oct 15, 2025
The awards program will debut at Blackweek 2026.
|
|
Oct 15, 2025
Several Daytime Emmys sponsors will provide a range of products and experiences for winners and guests.
|
|
Oct 14, 2025
CEO Jeff Green admits the DSP is edging into sell-side territory, but says it's for the benefit of all players in the adtech ecosystem
|
|
Oct 14, 2025
RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.
|
|
Oct 14, 2025
ABC News, CBS News, CNN, Fox News Media, and NBC News are among the companies taking a stand.
|
|
Oct 14, 2025
The retailer is the latest ecommerce player to announce a deal with OpenAI.
|
|
Oct 14, 2025
After rumors circulated earlier this year, Spotify podcasts arrive on Netflix in 2026.
|
|
Oct 14, 2025
Apple TV ditched the plus. Here's how it can avoid that becoming a minus.
|
|
Oct 14, 2025
The Netherlands-based company was just acquired by investment firm Prosus.
|
|
Oct 14, 2025
The One Show is launching a new competition to give independent agencies a dedicated stage to compete globally, aiming to level the playing field against holding company networks.
|
|
Oct 14, 2025
CEO says 73% of Publicis' operating model is now 'AI-powered.'
|
|
Oct 14, 2025
From condoms to Costco, the two generations marketers are obsessed with have diverging opinions on which brands they trust most.
|
|
Oct 13, 2025
Clients' appetite for Groupe's tech drove 5.7% organic growth in Q3.
|
|
Oct 13, 2025
A new newsletter, improved in-house studio, and franchise extensions headline ADWEEK marketing opportunities..
|
|
Oct 13, 2025
The tennis star-turned-business mogul on her people-first approach to investing.
|
|
Oct 13, 2025
Coverage of the ceasefire between Israel and Hamas occurred during the overnight and early morning hours for U.S.-based viewers.
|
|
Oct 13, 2025
??Last week, Lululemon founder Chip Wilson took out a full-page ad in The Wall Street Journal and let rip. His critique cut through the familiar boardroom haze, painting his former […]
|
|
Oct 13, 2025
This post was created in partnership with Shopify Key takeaways: As ecommerce and physical retail converge, the path a customer takes from discovery to purchase has become a complex web […]
|
|
Oct 13, 2025
This post was created in partnership with Kantar Key takeaways As AI models grow more capable—and data volumes surge—marketers are under mounting pressure to turn raw signals into actionable insights […]
|
|
Oct 13, 2025
Early testing saw streaming services' revenues grow by double digits as smaller, performance-driven advertisers bought ads.
|
|
Oct 13, 2025
The creative duo behind Zohran Mamdani's viral campaign explained why storytelling—not slogans—is reshaping advocacy.
|
|
Oct 13, 2025
Jefferson's Bourbon and Taylor Kitsch try to redefine the brand for younger, modern drinkers.
|
|
Oct 13, 2025
Canva has hired Ted Markovic as global head of advertising and creative operations as it scales its creative footprint worldwide.
|
|
Oct 13, 2025
Apple's Underdogs conquer a system malfunction at a convention in the latest chapter of the popular ad series.
|
|
Oct 13, 2025
Gushers and Imagine Entertainment tapped into nostalgia and the Halloween season by turning a '90s ad into real body horror.
|
|
Oct 10, 2025
This post was created in partnership with Monks Key takeaways Real-time brand strategy is more complex than being the first to notice something and react. Putting frameworks in place so […]
|
|
Oct 10, 2025
While the chief marketing officer (CMO) post isn't about to disappear tomorrow, it's impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average […]
|
|
Oct 10, 2025
This post was created in partnership with Chase Media Solutions Key takeaways Trust has become the most valuable currency a brand can hold. Consumers are in control, and they are […]
|
|
Oct 10, 2025
This post was created in partnership with Fetch Key takeaways Pairing verified purchase data with AI innovation can be a potent combination, helping brands and agencies plan, personalize, and stay […]
|
|
Oct 10, 2025
This post was created in partnership with Screenvision Media Key takeaways Shrinking attention spans, multiple screens, and endless content streams have marketers exploring new ways to earn attention, remain culturally […]
|
|
Oct 10, 2025
More than two months after American Eagle's campaign starring actress Sydney Sweeney ignited a national debate after some perceived it as a eugenics reference, chief marketing officer (CMO) Craig Brommers […]
|
|
Oct 10, 2025
Tyler Perry's Beauty in Black made its debut with a top 5 position on the chart.
|
|
Oct 10, 2025
This post was created in partnership with Typeface Artificial intelligence is now cracking marketing's oldest code, delivering the right message to the right person at the right time. This leap […]
|
|
Oct 10, 2025
The Foundation to Combat Antisemitism (FCAS) is rebranding as the Blue Square Alliance Against Hate and reviving the blue square symbol in a rallying cry against hate.
|
|
Oct 10, 2025
This post was created in partnership with Mirakl Ads As shoppers on digital platforms have grown savvier—and algorithms have gotten more powerful—brands and retailers are under increased pressure to deliver […]
|
|
Oct 10, 2025
This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are taking product placement to the next level by authentically […]
|
|
Oct 10, 2025
This post was created in partnership with Best Buy Ads Retail media used to mean sponsored listings. That's table stakes now, as the conversation has evolved to full-funnel and omnichannel […]
|
|
Oct 10, 2025
This year's summit is anticipated to draw over 450 attendees and feature more than 35 speakers.
|
|
Oct 10, 2025
To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at putting creator wellness front and center.
|
|
Oct 10, 2025
A weekly roundup of the biggest U.S. and global brand leadership appointments
|
|
Oct 10, 2025
Aerie, McDonald's, Uber, and more made campaigns that caught our attention this week.
|
|
Oct 10, 2025
Over a two-week span, Judge Brinkema heard from expert witnesses to determine how to remedy Google's illegal monopoly in ad servers and ad exchanges.
|
|
Oct 09, 2025
The move highlights the AI search startup's monetization challenges.
|
|
Oct 09, 2025
TelevisaUnivision and MrBeast team up for 'Road to Beast Cup' initiative for 2026 summer of soccer.
|
|
Oct 09, 2025
Chris Cuomo teams up with Bill O'Reilly and Stephen A. Smith for NewsNation town hall.
|
|
Oct 09, 2025
Cesar Conde outlined new priorities for the news outlet moving forward.
|
|
Oct 09, 2025
The exec recently served as senior vice president of global media revenue and growth at Roku.
|
|
Oct 09, 2025
MSNBC saw double-digit gains during the primetime demo.
|
|
Oct 09, 2025
Considering the ethical, social, and creative consequences of an increasingly AI-driven world.
|
|
Oct 09, 2025
On marketing fundamentals, measurement, and his new book Click Here.
|
|
Oct 09, 2025
Aerie pledges against the use of generative AI to represent people in its advertising
|
|
Oct 09, 2025
Zeta Global is betting big that the company's new AI interface Athena will juice revenue from clients.
|
|
Oct 09, 2025
Zeta Global is betting big that the company's new AI interface Athena will juice revenue from clients.
|
|
Oct 09, 2025
A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.
|
|
Oct 09, 2025
OpenAI's recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company's biggest marketing push yet as a new chapter of AI brand […]
|
|
Oct 08, 2025
When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best took to a livestream to celebrate.
The Free Press, perhaps more than any other multiauthor publication on the platform, is a quintessential Substack success story, with more than a hundred thousand paying subscribers and millions of monthly readers. The duo wanted to toast the moment, which marked the biggest exit of any creator on its platform.
The celebration comes with a sense of caution, as it raises questions about what could happen if The Free Press inevitably left the newsletter platform. Substack had invested heavily into the publication and its founder, Bari Weiss. But since Substack doesn't have equity in its publications, the $150 million payday represents a success for its incubator, but not for its business model.
After Weiss's high-profile resignation from The New York Times in 2020 over ideological differences, it exclusively hosted her newsletter, Common Sense. As the newsletter grew and rebranded to The Free Press, the platform offered even more services, partnering last year with the publication on a venture designed to help the platform develop an enterprise product.
Given its stated aim of serving as a media incubator, Substack wanted to build out the kind of feature set that a more robust publication would need in order to thrive on the platform. The Free Press fit that description, so the two began collaborating, with Weiss and the publisher's chief growth officer, Daniel Hallac, telling Substack what tooling they needed, and Substack summarily shipping it.
The partnership was structured as a one-year pilot, and its trial period ended several months ago, McKenzie told me. Outside of mutual goodwill, there is no formal contract obligating The Free Press to remain on Substack.
A Sizable Chunk of Revenue
This practice of holding on loosely to its creators is a key element of the Substack ethos.
|
|
Oct 08, 2025
At Advertising Week, WPP and Assembly leaders outlined how they're operationalizing AI across media and creative teams.
|
|
Oct 08, 2025
ABC's demo lead grew, but NBC remains close.
|
|
Oct 08, 2025
Sharb Farjami, CEO of WPP Media North America, is leaving the company, according to a staff memo obtained by ADWEEK. Brian Lesser, CEO of WPP Media globally, will take on […]
|
|
Oct 08, 2025
Thomas Ranese lifts the lid on how the tech is reshaping Intuit's marketing
|
|
Oct 08, 2025
After waiting until the spring to announce its 2025 upfront event, NBCUniversal is wasting no time.
|
|
Oct 08, 2025
All three morning shows had gains in total viewers and declines in the demo.
|
|
Oct 08, 2025
The AI company's brand campaign for Claude is getting positive feedback as AI brands fight for attention.
|
|
Oct 08, 2025
Amazon Ads shares several presenting sponsors for NBA on Prime.
|
|
Oct 08, 2025
Amazon Ads shares several presenting sponsors for NBA on Prime.
|
|
Oct 08, 2025
Uber targets suburban riders in its first U.S. campaign by Mother.
|
|
Oct 08, 2025
When Electronic Arts rebooted Skate, it risked alienating a global tribe.
|
|
Oct 08, 2025
Gap has debuted a collection with designer Sandy Liang that blends nostalgia, whimsy, and modern girlhood.
|
|
Oct 08, 2025
Domino's has unveiled its first rebrand in over a decade, including a new jingle by Shaboozey.
|
|
Oct 08, 2025
It's time to celebrate the women and non-binary people pushing sports and sports marketing forward—nominations for ADWEEK's Most Powerful Women in Sports 2026 are now open! From athletes with an […]
|
|
Oct 08, 2025
The agency network's global CEO spends his weekends in the Rocky Mountains and beyond.
|
|
Oct 08, 2025
Craig Brommers was looking for drama with Sydney Sweeney — and got it.
|
|
Oct 08, 2025
When General Motors (GM) kicked off a marketing overhaul in early 2024, the team quickly zeroed in on one thing: AI had to be at the center, driving a transformation […]
|
|
Oct 07, 2025
Plus, her strategy for unlocking more seamless consumer journeys.
|
|
Oct 07, 2025
The Wicked director on leading with collaboration, kindness, and trust.
|
|
Oct 07, 2025
Moksha Fitzgibbons on scaling a magazine into a Gen Z commerce leader.
|
|
Oct 07, 2025
Pharma marketers are contending with regulatory whiplash and rising public mistrust under the Trump administration, forcing shifts in media strategy and creative approaches.
|
|