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Jan 28, 2026
The Super Bowl is an advertiser's biggest opportunity to reach a massive audience. But at roughly $267,000 per second, brands rarely take any risks or depart from expected norms of […]
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Jan 28, 2026
A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big win it looks like
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Jan 28, 2026
A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big win it looks like.
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Jan 28, 2026
Ahead of the 2026 World Cup, Coca-Cola is staking out its place on soccer's biggest stage.
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Jan 28, 2026
The grocery delivery app is highlighting a new feature for custom orders.
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Jan 28, 2026
Lewis Pullman also stars in the spot from Top Gun: Maverick director Joseph Kosinski.
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Jan 28, 2026
Ro is making its Super Bowl debut, enlisting Williams to challenge misconceptions about GLP-1 use.
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Jan 28, 2026
Chanel's teaser for its Métiers d'Art 2026 show doesn't feel like an ad so much as a charming detour from reality.
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Jan 28, 2026
Higgsfield wraps multiple AI video models into one marketer-friendly platform. The pitch: Catch the viral moment before it's over.
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Jan 27, 2026
Rocket Mortgage and Redfin are leaning into something softer for their Big Game teaser
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Jan 27, 2026
Even if you're not an NBA fan, you may have heard of the Kardashian Kurse: the fantastical yet consistent phenomenon in which NBA players who date Kardashians or Jenners lose […]
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Jan 27, 2026
The change affects sales teams that represent mid-market marketers.
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Jan 27, 2026
As ICE activity intensifies across Minneapolis, agencies are caring for teams under pressure
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Jan 27, 2026
The actress and director continue their collaboration.
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Jan 27, 2026
The comedian and actor channels his inner Neil Diamond for the Unilever spread.
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Jan 27, 2026
Ritz's Super Bowl teaser reveals Bowen Yang as one of its stars.
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Jan 27, 2026
VML's first major U.S. appointments of 2026 signal a shift from post-merger integration to clearer creative and business authority.
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Jan 27, 2026
The brand's ballet-inspired spring '26 campaign takes a page straight out of Gap's playbook.
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Jan 27, 2026
The Western goods brand will stream the spot, which first aired last spring, on Peacock during Super Bowl 60.
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Jan 27, 2026
Nike, Levi's, AKQA, Red Antler, Lionsgate, and others are using Flora to streamline generative AI across campaigns.
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Jan 27, 2026
The Lay's Big Game ad helps to kick off a brand refresh.
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Jan 26, 2026
ADWEEK's Marketing Vanguard Inspiration Excursion in Davos revealed that as marketing influence expands with AI, so does scrutiny, and leaders must be visible and human.
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Jan 26, 2026
After the shooting of Alex Pretti by ICE agents, brands are treading lightly.
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Jan 26, 2026
AI visibility startup Emberos will reveal which brands are getting the most LLM traction during the Super Bowl.
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Jan 26, 2026
Outgoing finance chief, Alex Kayyal, served at The Trade Desk for nearly six months and will remain on the company's board through its 2026 annual shareholder meeting.
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Jan 26, 2026
The spot skewers outdated software while introducing the HR-management company to a mass audience.
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Jan 26, 2026
You don't need to be chronically online to have your social media feeds overtaken by TV's Heated Rivalry. My 21-year-old niece, multiple work Teams chats, Donatella Versace, hetero hockey podcasters, […]
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Jan 26, 2026
Oakley Meta is making its Super Bowl ad debut, bringing AI eyewear to the mainstream.
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Jan 26, 2026
YouTube has eclipsed Reddit as the leading social source for large language models—brands need to rethink their approach to AI visibility.
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Jan 26, 2026
Without his signature blond spikes, Fieri is a mere shadow of his former self.
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Jan 26, 2026
The brewer will celebrate its 150th anniversary at Super Bowl 60.
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Jan 26, 2026
The Oscar winner fronts the tax brand's 2026 Super Bowl push in a rollicking spot from R/GA.
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Jan 26, 2026
Spotify celebrates this year's Best New Artist Grammy nominees with billboards in their hometowns.
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Jan 26, 2026
The two actors revisit a running conspiracy theory that football is a ploy to sell food.
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Jan 26, 2026
Everything you need to know about this year's upfront and NewFront presentations.
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Jan 26, 2026
The publisher teamed up with agency Code and Theory to blanket Los Angeles and San Francisco with a multichannel marketing blitz.
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Jan 25, 2026
The brand sat out 2025's Big Game after LA wildfires.
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Jan 23, 2026
Brands told ADWEEK they're bracing for a "logistical nightmare" as TikTok tightens its grip on shopping with its latest policy
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Jan 23, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments
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Jan 23, 2026
The language learning app wants fans to brush up on their Spanish for the halftime show.
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Jan 23, 2026
Ahead of the Winter Olympics, Airbnb is rolling out a campaign that puts athlete stories front and center.
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Jan 23, 2026
The week's most notable ads from Dos Equis, Taco Bell, Babybel, Hershey's, and more
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Jan 22, 2026
Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data.
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Jan 22, 2026
The staged paparazzi shots nod to an emerging marketing trend.
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Jan 22, 2026
Liquid Death released its Super Bowl 60 ad teaser, promising to bring big energy to the Big Game.
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Jan 22, 2026
Before the lights come up, the mysterious star has one quiet ritual: a juicy sandwich.
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Jan 22, 2026
The AI conversation has moved decisively beyond productivity-focused generative models.
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Jan 22, 2026
98th Oscars takeaways: WBD makes its case to Netflix, and Sinners breaks records.
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Jan 22, 2026
WPP is consolidating its global production operations into a new unit, WPP Production, retiring the Hogarth brand and unifying roughly 10,000 employees under a single global production organization.
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Jan 22, 2026
Return follows the launch of an AI-powered website-building feature.
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Jan 22, 2026
Taco Bell launches its value menu with a chauffeured, multi-course tasting experience.
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Jan 22, 2026
The celebrities will channel a '70s singing act for the delivery app's second Big Game spot
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Jan 22, 2026
Prada named AKQA as its global digital experience partner following a competitive review, as the brand works to unify its physical and digital channels.
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Jan 22, 2026
CMOs still depart faster than peers, but the reasons are complex, finds Spencer Stuart.
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Jan 22, 2026
If revenue were the only measure, Sam Altman would be the most successful CEO since the invention of electricity. But profit is the metric that ultimately counts.
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Jan 22, 2026
The agency is getting ready to release its first work for the legacy camera brand as its social AOR
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Jan 21, 2026
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
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Jan 21, 2026
Omnicom Media will retain control of the CPG giant's media business internationally
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Jan 21, 2026
The KPop Demon Hunters star fronts the hydration brand's promo ad ahead of its first Big Game appearance.
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Jan 21, 2026
On long-cycle R&D product development, and how creativity and AI leadership are shaping the future of play.
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Jan 21, 2026
The release comes as musicians push back on AI tools trained on copyrighted work without permission.
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Jan 21, 2026
New TikTok ads will showcase multiple film or show titles within a single ad unit.
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Jan 21, 2026
Paramount takes a big swing with guaranteed placements in live moments.
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Jan 21, 2026
The retailer is using the tech startup's ad server and mediation layer.
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Jan 21, 2026
Alto brings its senior-led, hands-on approach to the region.
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Jan 20, 2026
The yogurt brand shared an exclusive teaser of its upcoming spot, which features Derrick Henry and Kathryn Hahn.
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Jan 20, 2026
Netflix shed light on its recent updated all-cash WBD deal.
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Jan 20, 2026
How the CEO took the wellness brand from DTC to global markets.
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Jan 20, 2026
Pinterest is continuing its transformation into a full-scale shopping hub with the addition of two key executives. Amazon's former global brand and marketing vice president, Claudine Cheever, will assume the […]
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Jan 20, 2026
Microsoft AI (MAI) has named Andréa Mallard as chief marketing officer (CMO). The exec, who left Pinterest in January after seven years, confirmed her new role in a LinkedIn post. […]
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Jan 20, 2026
The app's new Off-site Performance Analysis tool aims to quantify sales that occur far from TikTok Shop and TikTok ads.
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Jan 20, 2026
The indie agency brings back the creative leadership role after experimenting with different models
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Jan 20, 2026
Americans' eating and drinking habits are changing. So are Super Bowl advertisers.
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Jan 20, 2026
Stanley 1913 has a plan for post-viral fame
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Jan 19, 2026
Financial services advertising usually looks similar: warm and fuzzy portrayals of life's milestones—births, graduations, weddings, retirement parties—all made better because someone had the sense to invest. But no matter how […]
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Jan 16, 2026
Gentry was considered an adtech trailblazer and a caring friend to many in the world of media and advertising.
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Jan 16, 2026
WNT was still the top-rated broadcast in total viewers.
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Jan 16, 2026
MS NOW has across-the-board growth.
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Jan 16, 2026
OpenAI will start testing ads in ChatGPT's Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.
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Jan 16, 2026
How Georgia-Pacific's 100-year legacy became its competitive edge.
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Jan 16, 2026
After years of Matthew McConaughey-led Big Game spots, Salesforce is swapping Hollywood polish for YouTube creator clout.
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Jan 16, 2026
Apple Music released the official trailer for Bad Bunny's halftime performance at Super Bowl 60.
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Jan 16, 2026
Lessons in power and pivoting from a marketer turned entrepreneur.
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Jan 16, 2026
A weekly roundup of the biggest U.S. and global brand leadership appointments.
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Jan 16, 2026
Heineken brand Dos Equis brings back The Most Interesting Man in the World after a decade-long hiatus.
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Jan 16, 2026
Brands including e.l.f., Liquid Death, Lego, Skittles, and Cadbury were behind the week's notable ads.
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Jan 16, 2026
CMO Marian Lee talks Netflix's new campaign and how a Stranger Things theory had her questioning reality.
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Jan 15, 2026
A jury on Thursday found that TV measurement firm EDO — which was co-founded by actor Ed Norton — liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million.
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Jan 15, 2026
The brand will run a social campaign around the game instead.
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Jan 15, 2026
Gap makes a push into entertainment, hiring Pam Kaufman as its first chief entertainment officer.
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Jan 15, 2026
Patel started at Higgsfield this week, as the startup makes a push to deepen its relationships with agencies and brands
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Jan 15, 2026
What's under Bud's bucket?
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Jan 15, 2026
The sportswear giant is sitting this one out following a buzzy 2025 comeback.
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Jan 14, 2026
The new technology vastly expands the scope of gambling. Publishers say the appeal is the data.
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Jan 14, 2026
ADWEEK is putting out a call to nominate yourself or a colleague for one of our various 2026 awards juries. You can complete the form below or access it here. […]
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Jan 14, 2026
Ayaz will be Disney's first chief marketing and brand officer.
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Jan 14, 2026
The Elon Musk-owned AI chatbot had been blocked in parts of the world in response to the platform producing nonconsensual, sexually suggestive and "nudified" images of real people, including minors.
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Jan 14, 2026
The Kinder Bueno Big Game teaser is part of a multifaceted campaign.
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Jan 14, 2026
Sabrina Carpenter will star in her first-ever Super Bowl ad for Pringles.
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Jan 14, 2026
The two firms reach more than 4,000 brands.
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