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Feb 11, 2026
A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
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Feb 11, 2026
Fox News had its highest-rated week in total viewers and the demo since September 2025.
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Feb 11, 2026
NBC's Nightly News was the only broadcast with viewership gains in both measured categories.
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Feb 11, 2026
Plus, why acquiring new customers are not the best way to growth.
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Feb 11, 2026
The three news outlets continue to cover the disappearance of Savannah Guthrie's mother
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Feb 11, 2026
ESPN and Disney announce content and programming ahead of Super Bowl LXI.
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Feb 11, 2026
Fixing the business, not just the brand.
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Feb 11, 2026
This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]
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Feb 11, 2026
This post was created in partnership with Octagon Global expansion is rapidly changing how sports leagues, particularly the NFL, operate and how brands connect with international audiences. It's also creating […]
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Feb 11, 2026
This post was created in partnership with Tatari There's a first time for everything—and for marketers, there may be no bigger "first" than the first time debuting an ad during […]
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Feb 11, 2026
This post was created in partnership with Ibotta Having a commercial air during the Big Game has always seemed like a no-brainer for brands—the event's reach and cultural impact are […]
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Feb 11, 2026
This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game. What's […]
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Feb 11, 2026
This post was created in partnership with DNA Vibe Key takeaways Fandom and culture have redefined what it means to win in marketing today. From social trends to influencer-led moments, […]
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Feb 11, 2026
Boycotts spike on dopamine, then die in the checkout line, because convenience always wins the culture war.
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Feb 11, 2026
The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.
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Feb 11, 2026
The firm is building tools to influence how brands appear in large language models and AI agents.
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Feb 10, 2026
The 2026 Super Bowl was down around 2.8 million viewers from last year.
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Feb 10, 2026
Post-game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.
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Feb 10, 2026
The company expects more multi-sport buys and live opportunities for advertisers.
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Feb 10, 2026
TV measurement firm EDO documented the most effective ads of this year's Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.
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Feb 10, 2026
How Pinterest is compressing the funnel between discovery and conversion.
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Feb 10, 2026
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.
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Feb 10, 2026
Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving.
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Feb 10, 2026
For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]
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Feb 10, 2026
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.
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Feb 10, 2026
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.
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Feb 10, 2026
What's going right and wrong with AI in marketing.
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Feb 10, 2026
i-Health—the company behind women's over-the-counter brands AZO, Estroven, and Culturelle—has expanded its relationship with Dentsu, naming the agency its media and creative AOR as it looks to modernize its portfolio […]
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Feb 09, 2026
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night's Super Bowl — the Backstreet Boys found themselves in their own battle between […]
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Feb 09, 2026
Bad Bunny's expansive performance, underscored with messages of love and acceptance, translated into a perception lift for the NFL as a whole.
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Feb 09, 2026
LGBTQ representation dropped for the second year in a row.
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Feb 09, 2026
The surge followed a pre-game campaign offering a crash course in Bad Bunny 101.
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Feb 09, 2026
Several brands took a walk down millennial memory lane.
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Feb 09, 2026
Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.
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Feb 09, 2026
OpenAI's decision reflects both the competitive pressures AI companies face, as well as the financial reality of supporting massive use at scale.
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Feb 09, 2026
What brands can learn from the collective response to Benito's halftime show.
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Feb 09, 2026
62% of ads in Super Bowl 60 featured top talent.
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Feb 09, 2026
As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. […]
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Feb 09, 2026
America's Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
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Feb 09, 2026
From Pokémon to Dunkin', how much do A-list stars make from Super Bowl commercials?
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Feb 09, 2026
Viewers were not amused.
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Feb 09, 2026
Kraft Mac & Cheese called on comedian and actor John Mulaney to create real-time ads that passed judgment on the efforts of various Super Bowl advertisers.
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Feb 09, 2026
Here's what resonated with the people who make ads for a living.
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Feb 09, 2026
While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal
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Feb 09, 2026
McDonald's targets the morning after the Super Bowl, when millions of Americans nurse hangovers and call in sick to work.
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Feb 09, 2026
Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.
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Feb 09, 2026
Omnicom network takes the cake after absorbing FCB.
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Feb 09, 2026
In 2026, Americans want nostalgic tracks from the '80s and '90s, cute animals, and Americana on the farm. Budweiser knows how to hit Super Bowl viewers in the feels, ranking […]
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Feb 09, 2026
The cinematic spot hits an emotional cord, tapping into Americans' enduring love for the symbolism of the Wild West.
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Feb 09, 2026
The cinematic spot hits an emotional cord, tapping into Americans' enduring love for the symbolism of the Wild West.
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Feb 09, 2026
The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.
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Feb 09, 2026
The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.
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Feb 09, 2026
EDO ranked every Superbowl LIX commercial based on online consumer engagement upon airing. T-Mobile, Ram, Liquid Death, Universal Pictures and Hims & Hers topped the rankings.
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Feb 08, 2026
Twelve percent of American adults are now using GLP-1, with U.S. patients spending $40 billion on appetite-suppressing drugs in 2024—a figure that is projected to triple by 2030, according to […]
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Feb 08, 2026
Of course, one viewer's clunker of an ad might bring another to tears—so here's a reminder that these are the editors' picks alone.
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Feb 08, 2026
They made guest appearances alongside Lady Gaga, Ricky Martin, and More.
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Feb 08, 2026
Crypto.com co-founder responds after AI.com website goes down.
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Feb 08, 2026
Red Bull sticks to its signature playful animation style during the biggest ad event of the year.
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Feb 08, 2026
The enterprise giant turned its Big Game spot into a $1 million puzzle, betting on participation.
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Feb 08, 2026
Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.
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Feb 08, 2026
Dunkin's Super Bowl spot rejected the night's earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.
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Feb 08, 2026
Salesforce partnered with MrBeast for a game of puzzles with the prize being a million dollars.
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Feb 08, 2026
ADWEEK picks the best Super Bowl ads of 2026.
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Feb 08, 2026
Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration
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Feb 08, 2026
Ad veterans have mixed feelings about how well the narrative fit the message.
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Feb 08, 2026
The ad effectively elicits a desire for 'less,' but fails to connect to its central message.
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Feb 08, 2026
Get up offa that thing!
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Feb 08, 2026
The ad was not produced specially for the Big Game, but is part of an ongoing campaign promoting Copilot.
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Feb 08, 2026
OpenAI used the Super Bowl to sell Codex, its coding tool, by leaning on curiosity and creation.
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Feb 08, 2026
Pokémon kicked off its 30th anniversary with a Super Bowl ad.
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Feb 08, 2026
The PepsiCo company pulls off the stunt to showcase how fresh its chips can be.
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Feb 08, 2026
Unilever has assembled the perfect ingredients for a Big Game ad.
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Feb 08, 2026
The Cadillac F1 livery reveal may be a lot for casual viewers.
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Feb 08, 2026
The advocacy spot delivers a stark health message amid the game's usual snack-fueled excess.
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Feb 08, 2026
Genspark used an AI-generated script and completed production in a single day to meet NBC's five-week deadline.
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Feb 08, 2026
WeatherTech is back at the Super Bowl for a fourteenth time, tapping into the plight of a dad taking his family on a road trip.
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Feb 08, 2026
The league put its face in a child actor to carry its Super Bowl ad
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Feb 08, 2026
Besides a meme-able scream from Post Malone, the boys didn't have much to do.
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Feb 08, 2026
The concept is hit or miss, but the nonagenarian is a comedic cheat code.
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Feb 08, 2026
Kendall Jenner conquers with her self-effacing humor.
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Feb 08, 2026
Post Malone, are you okay?
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Feb 08, 2026
THE AD: In Fanatics Sportsbook's Super Bowl LX spot, Kendall Jenner reveals that her vast wealth actually comes from wagers she's placed on NBA games, having learned plenty about basketball […]
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Feb 08, 2026
The creative relies on a nonagenarian reprising a decades-old role—neither of which helps the brand shed its geriatric reputation.
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Feb 08, 2026
Follow ADWEEK's Super Bowl live blog for play-by-play takes on every commercial. From winners, whiffs, surprises, and the business moves behind them.
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Feb 08, 2026
Advertising creatives praised TurboTax's casting of Adrien Brody and the delivery of the brand's core message.
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Feb 08, 2026
Boehringer Ingleheim's Super Bowl ad targets Americans living with high blood pressure and diabetes.
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Feb 08, 2026
Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game was growing. But despite the uptick in female fandom and […]
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Feb 08, 2026
NFL puts a spotlight on coaches and an unknown kid in new Super Bowl ad.
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Feb 08, 2026
Every year, the Super Bowl airs at least one ad that makes people uncomfortable—like, squirm-in-your-chair uncomfortable. Sometimes, these ads are genuine flops, like Nationwide's notorious "dead boy ad." Other times, […]
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Feb 08, 2026
Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of advertisers' playbooks.
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Feb 07, 2026
Disinformation research group says the FTC ordered it and IAS to hand over business records.
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Feb 07, 2026
The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time.
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Feb 06, 2026
Four titles had over a billion viewing minutes
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Feb 06, 2026
Fox News remained the most-watched cable news network during primetime and total day.
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Feb 06, 2026
NBC honors the historic anniversary with Big Game and Olympics promos
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Feb 06, 2026
Today and GMA saw week-to-week growth in both measured categories.
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Feb 06, 2026
Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design.
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Feb 06, 2026
WNT and Nightly News both had over a million viewers in the Adults 25-54 demo.
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Feb 06, 2026
Inside YouTube's strategy to blitz the Big Game with surrounding content.
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Feb 06, 2026
Life360's Super Bowl ad captures the anxieties of modern family life with dark humor.
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