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Mar 09, 2026
Marketers are easily dazzled. We're great at spotting magic, and that's what makes us such good storytellers. The trouble is, once we've spotted it, we immediately want to import it.
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Mar 09, 2026
David Ellison has said CNN's 'editorial independence' will be maintained.
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Mar 09, 2026
A new study finds women in advertising earn up to 8% less than men even after controlling for every known variable, pointing to managerial gatekeeping, workplace social dynamics and a culture of opacity as the forces keeping the gap alive.
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Mar 09, 2026
Companies are in a land grab for data.
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Mar 09, 2026
Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.
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Mar 09, 2026
The redesign introduces faster navigation and new ad opportunities as the company expands its CTV advertising ambitions.
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Mar 06, 2026
The CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.
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Mar 06, 2026
Plus, how moving forward with incomplete information can be a winning strategy.
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Mar 06, 2026
Brands get off on looking nervy, and social media loves a good fight.
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Mar 06, 2026
Plus, Versant has its first earnings call.
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Mar 06, 2026
Bridgerton fell to second.
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Mar 06, 2026
The company has not named a successor.
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Mar 06, 2026
Ford is back on the F1 grid for the first time in over 20 years, and it's marking the return with a campaign built for the streaming era.
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Mar 06, 2026
Tributes ring out for ‘irrefutable giant,' who held leadership roles at Accenture Song, Publicis, and Ogilvy.
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Mar 06, 2026
NPR, Mr. Clean, Heineken, Brooks Brothers, and more are behind the week's most notable ads.
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Mar 05, 2026
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
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Mar 05, 2026
The bigger are getting bigger in advertising and technology.
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Mar 05, 2026
Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.
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Mar 05, 2026
All three networks had over a million total viewers during primetime.
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Mar 05, 2026
It's been more than one month since Nancy Guthrie was reported missing.
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Mar 05, 2026
The $4 billion company is now targeting the full creative pipeline—from brief to final cut—with AI agents for enterprise teams.
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Mar 05, 2026
NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.
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Mar 04, 2026
The partnership reflects a new model for lean sports media—one where shared resources beat raising capital.
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Mar 04, 2026
Hall's promotion arrives a week after WPP announced a substantial reorg designed to recover steep financial losses.
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Mar 04, 2026
WNT reclaimed the demo lead by way of 39,000 additional viewers.
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Mar 04, 2026
The case for increasing investments in news advertising to grow your business.
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Mar 04, 2026
Manifest hired its first post-merger chief client officer to unify client leadership across the newly integrated content strategy and data-performance agency.
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Mar 04, 2026
GMA was the only morning show with week-to-week gains in both measured categories.
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Mar 04, 2026
A E Global Media announces new content and brand creative studio.
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Mar 04, 2026
The move pairs Amazon's shopping signals with Netflix's new Conversion API as the streamer courts performance budgets.
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Mar 04, 2026
From two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.
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Mar 04, 2026
Havas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.
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Mar 04, 2026
The P&G brand is the latest to 'kill off' and resurrect a mascot.
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Mar 04, 2026
Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep — and the tug-of-war for LA28 influence.
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Mar 04, 2026
Brooks Brothers' 'Make It Yours' ushers brand into the future while honoring its heritage.
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Mar 04, 2026
Longtime freelancers and a recruiter share their advice for those entering a turbulent market and what it takes to make it work as a freelancer now.
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Mar 04, 2026
McCann global CEO Tyler Turnbull spends his winters in the mountains of Canada. Catch him if you can.
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Mar 03, 2026
X will boot creators off of its revenue sharing program for failing to disclose when videos depicting war are made with AI.
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Mar 03, 2026
The retailer is evolving beyond price and assortment to compete on something far more defensible.
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Mar 03, 2026
CEO Michael Fiddelke promised a 'new chapter' and a return to growth by next quarter.
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Mar 03, 2026
The 90-year-old nonprofit is betting that its latest campaign can reintroduce it to a newer generation.
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Mar 03, 2026
CNN experienced a month-to-month decline in the demo during total day.
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Mar 03, 2026
Plus, how Total Wine stays focused on service, selection, and sharp pricing.
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Mar 03, 2026
Stranger Things drops to second place.
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Mar 03, 2026
Freelancers now make up 70% of some marketing teams, but a flooded market means fewer guarantees for independent creatives.
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Mar 03, 2026
CEO Chris Kempczinski's bite is garnering more attention than the burger itself, which echoes a previous launch.
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Mar 03, 2026
Study from OM Media Trials and Zefr finds ads running next to some AI content perform well.
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Mar 03, 2026
LiveRamp envisions a future in which the end-to-end marketing cycle is managed almost entirely by agentic workflows.
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Mar 03, 2026
Heineken made a documentary about 26 ordinary locals in Kilteely, Ireland, who bought their local pub to save it from ruin.
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Mar 03, 2026
NPR's new campaign flips its logo to defend the public's right to stay curious.
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Mar 03, 2026
Is underwriting a movie as effective as product placement?
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Mar 03, 2026
Credit card companies are leveling up their perks in hopes of attracting young spenders. But is it a race to the bottom?
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Mar 03, 2026
Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needs
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Mar 03, 2026
Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.
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Mar 03, 2026
The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.
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Mar 03, 2026
Points maxxing is for the spreadsheet warriors.
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Mar 02, 2026
Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.
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Mar 02, 2026
Amazon Ads confirmed Danielle Carney has left the company.
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Mar 02, 2026
The Elon Musk-owned platform is pitching advertisers on Grok for brand safety—just weeks after the chatbot flooded the platform with nonconsensual deepfakes of real users.
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Mar 02, 2026
As 'Cancel ChatGPT' goes viral, Anthropic is promoting a free tool that lets defectors bring their chat history with them.
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Mar 02, 2026
This is the central tension of the modern CEO. The higher you rise, the further you get from the thing you sell.
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Mar 02, 2026
The company is the first adtech firm to plug in.
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Mar 02, 2026
The story broke early Saturday morning, forcing the various news outlets into breaking-news mode.
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Mar 02, 2026
The beauty brands are outsourcing social to one agency-led team
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Mar 02, 2026
The beauty brands are outsourcing social to one agency-led team
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Mar 02, 2026
Understanding what consumers actually want, live at the World Economic Forum.
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Mar 02, 2026
ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space. ADWEEK's inaugural Commerce All-Stars recognizes the most innovative and successful executives shaping the future of […]
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Mar 02, 2026
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.
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Mar 02, 2026
Firms are battling to help brands understand how people find and buy products.
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Mar 02, 2026
The startup predicts outcomes from early signals and executes budget and creative changes across channels.
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Mar 02, 2026
Three big problems retailers, AI firms, and industry trade orgs need to work out to pave the way for AI-powered commerce.
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Mar 02, 2026
Meta is testing tools designed to improve retail media campaigns that run on Facebook and Instagram.
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Mar 02, 2026
The tool is already being used in client pitches and won Stagwell agency Assembly new business.
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Feb 27, 2026
Layoffs hit CNBC as fewer than a dozen positions have been eliminated as part of an editorial overhaul.
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Feb 27, 2026
Paramount and Warner Bros. Discovery are poised to shake up the ad industry, but not without clearing some hurdles.
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Feb 27, 2026
CNN staffers are reportedly apprehensive following the news that they will be part of Paramount Skydance.
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Feb 27, 2026
Marketing boss Annie Barrett wants to build on the 'halo' effect from Jackson's first ads.
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Feb 27, 2026
American Eagle, Liquid Death, Spotify, Dove, and others were behind this week's most notable ads.
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Feb 27, 2026
The campaign pushes for emotion over performance.
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Feb 26, 2026
Netflix is out after WBD calls Paramount bid 'superior.'
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Feb 26, 2026
MS NOW fell by single digits outside of the primetime demo.
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Feb 26, 2026
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo.
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Feb 26, 2026
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo.
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Feb 26, 2026
From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
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Feb 26, 2026
The network also announced that Ali Velshi has become its chief data reporter.
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Feb 26, 2026
WBD continues to review a new proposal from Paramount, though Netflix's deal is recommended for now.
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Feb 26, 2026
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
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Feb 26, 2026
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
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Feb 26, 2026
The CEO told journalists she's aware of 'transformation fatigue' as she unveiled her strategy reboot.
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Feb 26, 2026
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
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Feb 26, 2026
The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals and narrative at the same time.
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Feb 26, 2026
New Assemble data finds freelancers and contractors make up 30% to 70% of many marketing organizations.
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Feb 25, 2026
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
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Feb 25, 2026
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.
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Feb 25, 2026
David Ellison made brief comments on the company's updated bid for Warner Bros. Discovery.
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Feb 25, 2026
Fox News had its highest-rated week in total viewers and the demo since September 2025.
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Feb 25, 2026
The billboard owner is betting that AdQuick's tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
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Feb 25, 2026
Today was the only broadcast with week-to-week gains.
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Feb 25, 2026
The Winter Olympics gave NBC Nightly News a win in the Adults 25-54 demo.
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Feb 25, 2026
Disney had the largest share increase for the month, with YouTube remaining the leader.
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