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Apple's already raising prices on products and services. Is Siri next?
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After over a month of testing iOS 27, on this week's episode of The MacRumors Show we circle back to the beta and talk through our experiences with Siri AI, Liquid Glass refinements, and more.
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 Back to school deals kicked off this week, with Best Buy's annual sitewide event including some great discounts on Apple products like AirPods Max 2 and MacBook Pro. Below you'll also find a record low price on the AirTag 2 and big savings on Apple Watch Series 11.
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 Sony, Bose, and Sennheiser owners have been able to adjust the audio frequency spectrum of their headphones for years, whereas AirPods owners have had to make do with Apple's default tuning. That's no longer the case in iOS 27, which adds a three-band equalizer to the AirPods settings screen.
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 Softness in mobile gaming and Apple's changes to the App Store business model in some countries impacted the performance of the ?App Store?, Apple CFO Kevan Parekh said during today's earnings call.
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In his last earnings call as Apple's CEO, Cook signals potential pricing headwinds due to the ongoing RAM shortage.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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The company recently raised prices on a number of products because of component supply shortages caused by the artificial intelligence boom.
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 Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO.
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 Apple today announced financial results for its third fiscal quarter of 2026, which corresponds to the second calendar quarter of the year.
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The company recently raised prices on a number of products because of component supply shortages caused by the artificial intelligence boom.
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 Apple's AirTag 2 is available for the all-time low price of $89.00 this week, down from $99.00. This sale is on the 4-Pack of the AirTag 2, and it's a match of the record low price first seen during Prime Day.
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 Tim Cook will participate in his final Apple earnings call as the company's CEO today. The call begins at 2 p.m. Pacific Time / 5 p.m. Eastern Time.
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You can test Siri AI, faster performance and Apple's latest iPhone features months before the official release.
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