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Oct 14, 2026
Gerhart's new role is the latest C-suite reshuffling at WPP
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Oct 14, 2026
Netflix is cutting around 1,000 jobs.
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Oct 14, 2026
Prediction market Polymarket's first U.S. political campaign tackles voter concerns as scrutiny of the industry grows.
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Oct 14, 2026
The joint venture aims to streamline AI-powered marketing workflows.
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Oct 13, 2026
Plus, why product innovation must precede any brand refresh.
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Oct 13, 2026
Why great sponsorships need more than assets.
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Oct 13, 2026
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
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Oct 13, 2026
This post was created in partnership with Fluent Consumers can tell when a brand doesn't have an authentic purpose—but they'll go the distance for brands that do. During an ADWEEK […]
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Oct 13, 2026
MS NOW was second in the total day demo thanks to its double-digit performance.
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Oct 13, 2026
Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.
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Oct 13, 2026
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
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Oct 13, 2026
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two […]
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Oct 13, 2026
Pringles is giving its iconic can a morbid Halloween twist this year.
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Oct 13, 2026
At Semrush Spotlight, Flo described a dedicated AI discovery role and Motorway said its content gets cited within 24 hours on LLMs
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Oct 13, 2026
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.
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Oct 13, 2026
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
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Oct 13, 2026
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency's creative approach
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Oct 13, 2026
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business leaders, as ADWEEK establishes itself at College Station throughout 2027.
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Oct 13, 2026
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
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Oct 12, 2026
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
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Oct 12, 2026
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
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Oct 12, 2026
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House […]
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Oct 12, 2026
This post was created in partnership with Shopify Key takeaways Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. During an ADWEEK […]
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Oct 12, 2026
This post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there's a huge opportunity to turn those seasonal moments into lasting relationships. […]
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Oct 12, 2026
This post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an […]
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Oct 12, 2026
This post was created in partnership with Fetch Key takeaways Consumers aren't spending less this holiday season. But they are becoming more selective about what they buy, weighing price, quality, […]
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Oct 12, 2026
This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have […]
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Oct 12, 2026
This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of traditional commercials. During […]
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Oct 12, 2026
This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK House […]
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Oct 12, 2026
Sharon Peters and Adam Ray to depart at the end of the year
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Oct 12, 2026
Changes at United's Kinective Media follow a string of leadership departures.
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Oct 12, 2026
Sweeney's second topless ad for the brand follows a media firestorm over her first, which reportedly helped quadruple the company's valuation
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Oct 12, 2026
ABC News reportedly pulled a story about an investment firm tied to President Trump's sons before issuing a correction.
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Oct 12, 2026
This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it. During an ADWEEK […]
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Oct 12, 2026
This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create […]
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Oct 12, 2026
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the […]
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Oct 12, 2026
This post was created in partnership with Doceree Key takeaways Today's healthcare marketers are embracing AI's analytical capabilities in an effort to move toward new models that build stronger links […]
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Oct 12, 2026
This post was created in partnership with PebblePost For marketers, testing new channels has become easier than proving which investments actually drive growth. That gap is pushing brands to look […]
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Oct 12, 2026
This post was created in partnership with Inmar Media Key takeaways Algorithms are influencing what consumers see and buy, but turning a first purchase into a second requires significant effort […]
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Oct 12, 2026
The newly created role reflects ABG's push into media, entertainment, and live events, which now make up about 20% of its business.
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Oct 12, 2026
NBA star Nikola Jokic joins Anthony Edwards in Sprite's campaign that takes the game global.
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Oct 12, 2026
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
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Oct 12, 2026
The test, which began this month, brings one of advertising's most regulated categories into Google's AI answers.
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Oct 09, 2026
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
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Oct 09, 2026
Leavitt starts her new role in November.
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Oct 09, 2026
This post was created in partnership with Publicis Health Key takeaways A health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a […]
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Oct 09, 2026
The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
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Oct 09, 2026
This post was created in partnership with Ibotta Elevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands earn a spot in […]
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Oct 09, 2026
This post was created in partnership with Atmosphere TV Consumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents […]
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Oct 09, 2026
This post was created in partnership with Weber Shandwick As AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong creative. […]
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Oct 09, 2026
This post was created in partnership with TikTok for Business Media buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and […]
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Oct 09, 2026
Items from third-party sellers could soon arrive alongside shoppers' grocery orders.
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Oct 09, 2026
Abby Phillip kicks off the rotation schedule for the two-hour specials.
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Oct 09, 2026
An Agency Partner listing shows OpenAI building the holding-company sales layer that Meta and Google use to lock in recurring spend.
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Oct 09, 2026
Women are used to living in the space between contradictions. Set boundaries, but be flexible. Succeed at work, but never at the expense of your personal life. Be yourself, but […]
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Oct 09, 2026
This week, Treasure AI (formerly Treasure Data) hosted Agentic World 2026 in Miami.
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Oct 09, 2026
A roundup of the biggest marketing leadership moves from the month so far.
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Oct 09, 2026
The Five co-host credits her success to being prepared, curious, and human.
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Oct 09, 2026
In an interview with ADWEEK, the CEO said Starbucks is 'pretty darn good' at breakfast. The afternoon is another story.
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Oct 09, 2026
Under pressure from AI and shrinking client budgets, agencies need to advocate for a more sustainable model to take hold.
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Oct 09, 2026
Asics, Twix, Ikea, Wet Ones, and more are behind the week's most notable ads.
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Oct 09, 2026
Here's how to make a successful NFL ad, according to data.
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Oct 08, 2026
Turnbull is leaving McCann after taking the top position in December 2025
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Oct 08, 2026
Askinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.
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Oct 08, 2026
How to reposition struggling businesses and finding your way through your customers.
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Oct 08, 2026
A deal would reunite Starbucks CEO Brian Niccol with his former company
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Oct 08, 2026
Plus, why marketing is swinging back to art.
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Oct 08, 2026
ABC World News Tonight experienced losses but remained No. 1.
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Oct 08, 2026
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
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Oct 08, 2026
Oura's handmade ad shows wellness looks different for everyone.
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Oct 08, 2026
The service is now available at 500 stores and will expand nationwide.
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Oct 08, 2026
Bacardí and AMC Global Media teamed to make the Crypt Keeper the host of FearFest 2026.
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Oct 08, 2026
Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action.
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Oct 08, 2026
Stars like Sydney Sweeney and Kylian Mbappé are increasingly becoming shareholders in the brands they promote, and sharing the risks that come with it.
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Oct 07, 2026
As AI erodes trust and traffic online, marketers are rediscovering the value of out-of-home advertising—even as consumers have fewer ways to escape it.
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Oct 07, 2026
Meade Cooper and Kim Rosenberg have been at Fox News since the beginning.
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Oct 07, 2026
At ADWEEK house, agency leaders spoke about balancing growth with humanity
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Oct 07, 2026
Rob Gronkowski recalls the wildest brand pitch he's ever heard.
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Oct 07, 2026
Vizio's WatchFree has more than 45,000 movies and shows.
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Oct 07, 2026
The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.
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Oct 07, 2026
ADWEEK is now accepting nominations for the 2027 ADWEEK 50. Every year, ADWEEK celebrates the industry executives who may not always be in the spotlight but who work tirelessly behind […]
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Oct 07, 2026
At an ADWEEK House panel with Fluent, Rob Gronkowski explained his journey with injuries led to some of the brand partnerships he has today.
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Oct 07, 2026
ADWEEK's Brand Genius Creators, a spinoff of our decorated Brand Genius program, recognizes standout social media creators who are shaping the future of brand communication. These individuals are not only […]
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Oct 07, 2026
Sports trading cards are a thrill and a creative pursuit for the creative director.
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Oct 07, 2026
The acquisitions of Vizio and Vibe.co have created "thousands" of non-retail advertisers.
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Oct 07, 2026
Plus, treating TV like a performance channel and the case for putting creators in every channel.
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Oct 07, 2026
Disney joins ABC and ESPN in broadcasting Super Bowl 61.
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Oct 07, 2026
Concerns about black-box platforms come as more advertisers use AI tools.
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Oct 07, 2026
The deal completes the U.K. firm's big U.S. expansion plan.
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Oct 07, 2026
Read an exclusive excerpt from Joe Marchese's Human Dot AI.
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Oct 07, 2026
Read an exclusive excerpt from Joe Marchese's Human Dot AI.
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Oct 06, 2026
ADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally […]
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Oct 06, 2026
Hirsch argued that the best podcast ads don't sound like ads.
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Oct 06, 2026
The candy maker returns to the Big Game after a successful debut in 2026.
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Oct 06, 2026
Ibrahim Khan on turning the holiday into a global brand moment.
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Oct 06, 2026
The new company has roughly $80 billion in debt.
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Oct 06, 2026
Fox News remained No. 1 during this slow news period
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Oct 06, 2026
Television Academy strikes 6-year deal with Amazon streamer for Emmys.
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Oct 06, 2026
The cash-and-equity tie-up will provide the global agency with a U.S. base whose clients include DoorDash, Sephora and Raising Cane's.
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Oct 06, 2026
New agency is built around the Stagwell Machine operating system
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