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Nov 06, 2025
It seems as if clients are finally listening to the Trade Desk's messaging around its Kokai user interface. After a great deal of friction, 85% of clients are now using it.
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Nov 06, 2025
Execs break down strategies for JCPenney, Eddie Bauer, and Brooks Brothers.
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Nov 06, 2025
New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.
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Nov 06, 2025
Stanley's chief product and brand officers help vet new partnerships.
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Nov 06, 2025
ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical, and what it means for the future. In October, the […]
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Nov 06, 2025
From kitchen cabinet chaos to category-defining CEO, Kat Cole has transformed AG1.
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Nov 06, 2025
Sharon Price John shares how the toy retailer proved its business model and expanded its fanbase.
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Nov 06, 2025
Netflix's CMO says the streamer pitched partners three years ago and 'nobody answered.'
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Nov 06, 2025
ESPN Bet will cease to exist starting Dec. 1.
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Nov 06, 2025
WPP deepens $400 million partnership with tech giant.
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Nov 06, 2025
MSNBC was the only network to grow in primetime across total viewers and the Adults 25-54 demo.
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Nov 06, 2025
Stagwell reported 6% net revenue growth in the third quarter of 2025, led by double-digit gains in its non-advocacy businesses and stronger profit margins as it shifts its focus from […]
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Nov 06, 2025
Plus, Melissa Tony Stires and Janna Salokangas of Mia, AI, TED Next and The Female Quotient's AI Summit.
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Nov 06, 2025
WBD is exploring multiple options, including its planned split or a potential sale.
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Nov 06, 2025
As AI assistants like ChatGPT and Perplexity push shopping, brands are concerned about data but risk being left out.
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Nov 06, 2025
The Omnicom agency is aiming to help advertisers move beyond return on ad spend.
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Nov 05, 2025
CEO Andrew Morse is phasing out print, launching new franchises, and rebranding Atlanta's newspaper as a modern media company.
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Nov 05, 2025
Retired NASCAR icon Jimmie Johnson will return to racing in 2026, he announced at ADWEEK's Brandweek conference.
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Nov 05, 2025
Retired NASCAR icon Jimmie Johnson will return to racing in 2026, he announced at ADWEEK's Brandweek conference.
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Nov 05, 2025
From Super Bowl stunts to century-old planes, these brands reveal how to evolve without losing their soul.
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Nov 05, 2025
The So So Def Recordings founder told audiences that to move culture, brands need to listen first.
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Nov 05, 2025
OpenWav lets musicians connect with and benefit from their relationship to fans.
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Nov 05, 2025
Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play.
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Nov 05, 2025
The team behind Always Alpha showcases the opportunity in women's sports
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Nov 05, 2025
Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and cultural capital.
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Nov 05, 2025
Joyride and Texas A&M shared their very different brand building strategies driving success on YouTube.
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Nov 05, 2025
The actor, who is part owner and chief creative at Archer Roose Wines, wants casual, canned wines to be standard fare at every stadium and bar.
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Nov 05, 2025
The marketing campaign, dubbed 'We the People,' is meant to affirm MS NOW's journalistic mission.
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Nov 05, 2025
Netflix releases new metric for measuring ad tier.
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Nov 05, 2025
Why universities must think like modern brands.
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Nov 05, 2025
VML global president Mel Edwards will retire in spring 2026 after more than three decades at WPP, closing a defining chapter in the network's creative evolution as the agency continues its post-merger transformation under CEO Jon Cook.
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Nov 05, 2025
Liquid Death's challenge, like many CPGs, is connecting its media investment to store sales quickly.
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Nov 05, 2025
Spotify's 'Tunetorials' campaign turns marketing into music and proves even business education can groove.
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Nov 05, 2025
From the Winter Olympics to a Netflix deal, Marcel Marcondes has big plans for AB InBev.
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Nov 05, 2025
Lego's holiday ad features an army of minifigures reminding a 12-year-old of the joy of play.
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Nov 05, 2025
Madin Agency partner and CCO Jamieson Maunder turned his love of fishing into a deep sea charter.
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Nov 05, 2025
IT: Welcome to Derry didn't clown around with a worldwide red balloon stunt.
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Nov 05, 2025
The media startup from Nicholas Carlson has bet on high-quality, creator-style video with sponsorship from enterprise brands.
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Nov 04, 2025
Why Amazon is smart to re-gift 'Joy Ride' two years after its debut.
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Nov 04, 2025
Why Amazon is smart to re-gift 'Joy Ride' two years after its debut.
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Nov 04, 2025
The Magnum Ice Cream Co. will start trading next month.
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Nov 04, 2025
Here is TVNewser's roundup of Election Night coverage.
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Nov 04, 2025
Craig Brommers discusses Sydney Sweeney and the apparel brand's ongoing strategy.
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Nov 04, 2025
The founder of fast-growing condiment brand Cloud23 shares why he avoided splashy marketing and how Whole Foods came calling.
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Nov 04, 2025
From Amazon's Rufus to ChatGPT.
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Nov 04, 2025
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief told audiences at Brandweek.
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Nov 04, 2025
The move follows Dotdash Meredith's shift to People Inc. three months ago, underscoring a broader media trend.
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Nov 04, 2025
Thanks to an intensive practice of social listening and a commitment to consumer centricity, Popeyes is winning with cultural relevance.
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Nov 04, 2025
Gap brings back its holiday choir with a bigger, multigenerational cast
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Nov 04, 2025
At Brandweek 2025, executives and health influencers said building trust means meeting consumers in cultural moments—not just in healthcare silos.
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Nov 04, 2025
Rethinking retailer partnerships to drive shared outcomes and smarter execution.
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Nov 04, 2025
The Speed of Culture host on how the world is changing.
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Nov 04, 2025
Adcolor's 2025 Beacon Award honoree has built an empire on equity and community.
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Nov 04, 2025
ADWEEK unpacks two wildly different holiday ad strategies and what they reveal about each retailer's fortunes heading into the season.
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Nov 04, 2025
Plus, retailers experiment with agentic commerce.
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Nov 04, 2025
Across retail, adtech, and streaming, these leaders are changing their industries through innovative solutions.
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Nov 03, 2025
At Brandweek 2025, marketing leaders at some of the most popular beauty and lifestyle brands painted a picture of brand marketing shaped by culture and community, rather than aspirational aesthetics.
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Nov 03, 2025
Viral Nation's new measurement offering looks to replace impressions.
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Nov 03, 2025
Hasbro is going to start developing its own video games starting next year for the first time, CMO Jason Bunge said onstage at ADWEEK's Brandweek conference in Atlanta.
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Nov 03, 2025
The marketing exec, entrepreneur, and co-host of On Brand with Jimmy Fallon espoused an ethos of self-determination at Brandweek.
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Nov 03, 2025
The Kleenex maker is acquiring Kenvue, adding more than 30 health brands including Tylenol and Band-Aid.
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Nov 03, 2025
Etsy is continuing to position the customizable products shoppers can buy from crafters as a way to give a holiday gift that will make someone feel truly seen in a trio of interconnected TV spots from Orchard Creative.
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Nov 03, 2025
Holiday season campaign follows the introduction of the shoe brand's 'Run as One' ethos.
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Nov 03, 2025
Coca-Cola is ringing in the holidays with a refreshed take on one of advertising's most enduring seasonal traditions. Launching today, "Refresh Your Holidays" is the latest campaign from WPP Open […]
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Nov 03, 2025
ADWEEK looks back on October in TV as the media industry hangs in the balance.
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Oct 31, 2025
NBC and Jimmy Fallon's advertising competition show crowns its first Innovator of the Year.
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Oct 31, 2025
American brands are riding K-pop's wave by co-creating with the artists fans love most.
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Oct 31, 2025
MSNBC saw the biggest fall in total viewers during primetime
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Oct 31, 2025
NBC News' campaign will appear on-air and across social media.
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Oct 31, 2025
Two titles had over a billion viewing minutes, both belonging to Netflix.
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Oct 31, 2025
Fox, ABC, NBC, and CBS broadcast affiliates were responsible for big gains.
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Oct 31, 2025
The local news startup is shuttering its Houston and Boise operations and refocusing on personality-driven journalism
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Oct 31, 2025
King, who's been with CBS News since 2012, may have another role at the network.
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Oct 31, 2025
Ahead of the news Netflix may bid for WBD, the streamer said it had 'no interest' in owning legacy media networks.
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Oct 31, 2025
Multi-hypenates and marketers set to take to the stage in Atlanta.
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Oct 31, 2025
ADWEEK rounds up the best Halloween ads of 2025.
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Oct 30, 2025
The company's shares surged as much as 14% on strong sales in its cloud business AWS.
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Oct 30, 2025
A new 30-second ad airs as The Trade Desk's rivalry with Amazon reaches new heights.
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Oct 30, 2025
The CMO of Take 5 Oil Change shares how he's solving the brand value equation.
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Oct 30, 2025
AI and competitive pricing will be top-of-mind for the British holdco as it looks to claw back market share and revive its stock price.
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Oct 30, 2025
Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want. Despite a veritable mountain of clinical evidence to the contrary, on September […]
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Oct 30, 2025
Remezcla Más expands My Code's growing video business with bilingual programming, creator content, and FAST channels.
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Oct 30, 2025
Executives also had high praise for Fox One, saying it had exceeded early expectations.
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Oct 30, 2025
Comcast's Mike Cavanagh noted the bar is 'very high' for mergers and acquisitions.
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Oct 30, 2025
A new deal with ShopSense AI lets buyers at The Trade Desk run sponsored product ads that match the context and content of the pages consumers are viewing.
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Oct 30, 2025
EDO's basketball outcomes report finds nearly 1,000 advertisers activating across the NBA, WNBA, and NCAA.
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Oct 30, 2025
The new boss is 'moving at pace' to get the holdco back on track.
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Oct 29, 2025
Publishers are flooding billboards, subways, and screens with ads for themselves—many for the first time in history.
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Oct 29, 2025
Meta executives defended soaring AI infrastructure spending, saying Meta remains "underbuilt" for its long-term ambitions.
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Oct 29, 2025
Google surged past Wall Street's Q3 estimates, with shares up over 6% in after-hours trading Wednesday.
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Oct 29, 2025
Nearly 100 positions could be shed across the network, affecting both on-air and off-air roles.
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Oct 29, 2025
UC3 entered exclusive negotiations with Anheuser-Busch InBev for a global beer partnership, replacing Heineken after three decades.
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Oct 29, 2025
Omnicom has responded to reports that it may retire the DDB brand following its $13.5 billion acquisition of IPG.
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Oct 29, 2025
We're revamping our popular Tech & Money newsletter into AI, Tech & Money to reflect the big innovation that's redefining at breakneck speed how people consume information, products, and entertainment.
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Oct 29, 2025
'A Little Connection Goes A Long Way' from Droga5 is aimed at young adults.
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Oct 29, 2025
The gap between Today and GMA stretched to 76,000 demo viewers.
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Oct 29, 2025
Zohran Mamdani's campaign is worth studying, not for its policies, but for its marketing.
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Oct 29, 2025
The CBS news comes as John Dickerson is set to depart the network.
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Oct 29, 2025
The company is planning on cutting around 2,000 roles overall.
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Oct 29, 2025
Gut's Anselmo Ramos reviews the latest chapter of Apple's long-running 'Underdogs' series.
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