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AdWeek News
Jul 17, 2019

Big Tech Claims It's Not Choking Competitors, but Data Suggests Otherwise
Some of the biggest household names in tech--Facebook, Google, Apple and Amazon--faced the ire of lawmakers and regulators in Washington, D.C. earlier this week during the largest antitrust hearing in decades. Questions focused on market power and accused the companies of various practices--from buying out smaller firms to reshaping algorithms--that leave other tech and media...

AdWeek News
Jul 17, 2019

Twitter Added a Broadcast-Scheduling Feature to Media Studio
Twitter added a broadcast-scheduling feature to its Media Studio. Product manager Kevin Takashi Cohen said in a blog post that the new feature will enable video producers to plan ahead with their production teams, as well as capture people's attention before the broadcast starts and get more of them to tune in live. He also...

AdWeek News
Jul 17, 2019

Netflix Misses Subscriber Growth Forecast, but Downplays Its Streaming Competition
With the upcoming loss of two of its most-streamed television series, The Office and Friends, Netflix has had a tough few weeks. On Wednesday, the company faced down another bout of bad news: The streaming service told investors it missed its paid membership growth forecast by nearly half. In the second quarter of 2019, Netflix's...

AdWeek News
Jul 17, 2019

Amazon Gets Rattled as Calls Grow for Reform
It's not often we see Amazon lose its cool. After all, this is the company that faced criticism about selling potentially biased and inaccurate facial recognition technology to law enforcement agencies and didn't break a sweat. Nor did it bat an eyelash when 8,000 employees asked for it to take a stronger stance on climate...

AdWeek News
Jul 17, 2019

Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank
Advertising things for kids, especially food, follow a predictable pattern. The little rascals are hungry, but damn if they're not happy and excited to burst through the door to a get a little snack when tummies rumble. Then, impossibly perfect mom or dad gleefully puts together a spread, and everyone laughs their way to the...

AdWeek News
Jul 17, 2019

Twitter Added the LiveCut Video-Publishing Tool to Media Studio
Twitter introduced its new media-publishing tool, LiveCut, integrating the functionality of real-time video-clipping service SnappyTV into its Media Studio. Product manager Kevin Takashi Cohen said in a blog post that SnappyTV will be sunset by Dec. 31, adding that it consulted with its partners who use SnappyTV to ensure that LiveCut will meet all of...

AdWeek News
Jul 17, 2019

Adobe's Survey Shows How People Are Using Emojis to Communicate With Brands and Each Other
A new study from Adobe sheds a little more light on what today's emoji users think of using picture characters for communication. Today, on World Emoji Day, the company has released results of a survey of 1,000 U.S. emoji users that provides insight to the most popular emojis and how they're used in life, at...

AdWeek News
Jul 17, 2019

‘Your Wildest Hot Dog Dreams Can Come True.' Oscar Mayer's Wienermobile Is Now on Airbnb
James had a giant peach. SpongeBob had a pineapple. But some lucky link lovers will have them all beat when they drift off to sleep inside a giant wiener on wheels. Today is National Hot Dog Day, and Oscar Mayer is celebrating by posting its iconic Wienermobile to Airbnb for a limited number of nights...

AdWeek News
Jul 17, 2019

A Gossip Girl Reboot Is Coming to New HBO Max Streaming Service
XOXO, Gossip Girl fans -- the series is coming back with a new story on a different network. WarnerMedia's upcoming streaming service HBO Max is rebooting the beloved teen soap, the company announced Wednesday. The service, which just revealed its name last week and is slated to debut in spring 2020, has greenlit 10 episodes...

AdWeek News
Jul 17, 2019

The Group That Approves Emojis Debuts New User-Friendly Website
Just in time for World Emoji Day, the nonprofit Unicode Consortium in charge of approving new emojis has debuted a more user-friendly website. A few years ago, the average person wouldn't have cared about a group of tech execs and designers in charge of maintaining the standards for every type of text that goes into...

AdWeek News
Jul 17, 2019

WPP's Grey Names First Global Chief Marketing Officer
Grey worldwide CEO Michael Houston announced today that the agency has hired 17-year industry veteran Cory Berger to serve as its first global chief marketing officer. "We've established this new position to advance Grey's borderless way of working in order to seize new growth opportunities on a global basis," wrote Houston in a statement, describing...

AdWeek News
Jul 17, 2019

Bowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up
Home workout pioneer Bowflex is muscling in on the smart fitness trend by hiring its first-ever creative agency of record. A name once defined by late-night infomercials and peak '90s spots featuring miraculously hairless and muscular models is enlisting new creatives to shift its marketing from highlighting product features to redefining its brand. Bowflex, owned...

AdWeek News
Jul 17, 2019

Keith Grossman Joins Time as President
Time, the nearly 100-year-old brand, is getting a new president. Keith Grossman, previously chief revenue officer of Bloomberg Media and most recently chief operating officer of Engine, a marketing and tech group, is joining Time in the position. He starts on Monday in his new role and will report to Time editor in chief and...

AdWeek News
Jul 17, 2019

Amazon's Prime Day Sales Surpassed Black Friday and Cyber Monday Combined
An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day. Nevertheless, the ecommerce platform was at the ready with a press release lauding the 48-hour sale as "the largest shopping event...

AdWeek News
Jul 17, 2019

The Good, the Bad and the Ugly of Prime Day
An EU antitrust investigation and U.S. lawmakers calling on the Department of Labor to look into workplace safety are probably not the headlines Amazon was hoping for the morning after its longest-ever Prime Day. Nevertheless, the ecommerce platform was at the ready with a statement lauding the 48-hour sale as "the largest shopping event in...

AdWeek News
Jul 17, 2019

Entertainment Weekly Publishes First Monthly Issue, Featuring Its Biggest Redesign Ever
The first issue of the newly redesigned, now monthly Entertainment Weekly was released today, featuring DC superheroes from The CW on the cover. The new, bigger magazine also has new feature spreads with the biggest redesign in the magazine's history, with a new font and design. The inaugural monthly issue has five different cover images,...

AdWeek News
Jul 17, 2019

D&AD New Blood Highlights Rift Between Eager Creatives and Scared Agencies
Last week, the D&AD New Blood pencils were handed out at a glitzy ball in London. Tipsy, freshly minted students swaggered on stage to collect their trophies, big ambitions in every gleeful smile with thankfully none of the big egos to match. To every one of them, I say well done. You worked hard, competed...

AdWeek News
Jul 17, 2019

72andSunny Partners with ConCreates, an Agency Staffed by Current and Former Prisoners
As the advertising industry continues to grapple with diversity, agencies are increasingly trying to find talent outside of the usual recruitment pipelines. One agency in particular is offering up creative solutions from a population whose vantage point is distinctly unique: former and currently incarcerated people. The idea for ConCreates came to founder and CEO Vincent...

AdWeek News
Jul 17, 2019

A New ANA Study Indicates That In-House Agencies Struggle to Attract Top-Tier Talent
According to the Association of National Advertisers (ANA), 78% of the organization's members have an in-house agency, up from 58% in 2013. As the pace of using internal teams in brands accelerates, a new study from the ANA, Boston Consulting Group and Reed Smith reveals some concerns. Specifically, the research shows that attracting top-tier talent...

AdWeek News
Jul 17, 2019

3 Reasons Why New Grads Are Choosing the Midwest Over Madison Avenue
When you think of America's hotbeds of entrepreneurial, innovative talent, you probably think of familiar places like New York, Los Angeles and Silicon Valley. Life in the big city was once the destination for wide-eyed college graduates looking to make their mark, but bigger isn't always better--in cities or the agencies inside them. The epicenter...

AdWeek News
Jul 17, 2019

Instagram: Here's How to View Insights for an IGTV Video
When you upload a video to IGTV on Instagram, the photo- and video-sharing platform will keep track of things like audience retention and all users' average view percentage. You can view insights for each video you upload within the Instagram application. Our guide will show you how this works. Note: These screenshots were captured in...

AdWeek News
Jul 17, 2019

Influence Be Damned: Kahlúa Is Creating an Art Exhibit of Instagram Photos That Got Zero Likes
Liqueur brand Kahl?a has unveiled a new campaign that pokes fun at everyone's favorite social media vanity metric: likes. "Our brand has always been very unserious, kind of quirky and fun," says Troy Gorczyca, Kahl?a brand director for parent company Pernod Ricard USA. "Life had gotten so serious with politics, social media and trying to...

AdWeek News
Jul 17, 2019

Christmas in July? Facebook IQ Shared Holiday Shopping Season Insights (Infographic)
It's never too early to start thinking about the holiday shopping season, and Facebook IQ shared 25 insights to give marketers a head start. The social network's research arm commissioned a study of 1,801 people 18 and older in the U.S., by Ipsos Marketing. Here are 10 of the insights from Facebook IQ's infographic, which...

AdWeek News
Jul 17, 2019

How USA Network Turned Suits Into Its First Scripted Series Franchise
During its nearly four decades of existence, USA Network has never aired a spinoff series from one of its scripted shows, but that streak ends tonight with the debut of new drama Pearson. The new series revolves around the character of Jessica Pearson, played by Gina Torres on Suits, and airs directly after Suits, which...

AdWeek News
Jul 17, 2019

How the NFL and EA Revealed the 4 Players to Earn 99 Ratings in Madden NFL 20
Four National Football League players received the best possible rating in Electronic Arts' Madden NFL 20 video game, 99, and the league and the developer came up with an innovative way to showcase the four members of the 99 Club. NFL social media brand The Checkdown teamed up with EA on a mural at 2270...

AdWeek News
Jul 17, 2019

The EU is Investigating Amazon for Anti-Competitive Behavior
The European Commission has opened an antitrust investigation into whether Amazon is using data from independent sellers on its platform for competitive advantage. A press release from the Commission pointed to Amazon's dual--and perhaps conflicting--roles as a retailer of products and as a marketplace where other merchants also sell goods. "When providing a marketplace for...

AdWeek News
Jul 16, 2019

Cardi B's Supernatural Manicure Is the Star of Reebok's Final ‘Unexpected' Ad From VB&P
Cardi B probably asked for a full set of fresh-as-hell acrylics, two-tone pink with glitter, stripes, stars and rhinestones. But did she specify that she wanted those nails to grow on command? It looks like a manicure run amok, but it's just another trippy Reebok ad, the final installment in its surreal series called "Sport...

AdWeek News
Jul 16, 2019

How 3 Major Female Sports Stars Are Fighting for Equality in Their Field
On the heels of the U.S. Women's national soccer team winning the World Cup for the fourth time, three female sports stars--Alexa Bliss from the WWE, Hailie Deegan, a professional stock car driver for Nascar and Mo'ne Davis, who was the first girl to pitch a shutout in the Little League World Series in 2014--took...

AdWeek News
Jul 16, 2019

Twitter Made It Easier to Follow Back New Followers
Twitter continues to introduce small tweaks to its user experience. The social network tweeted about the latest one Tuesday: When a user gets a new follower, that person's profile will show up in their notifications, and they can instantly tap to follow back. Just got a new follower? Starting today, we'll show their profile in...

AdWeek News
Jul 16, 2019

Burger King's 50-50 Menu Lets You Try to Guess If Your Whopper Is Meat or Veggie
It's increasingly popular for fast food chains to brag that their plant-based patties taste as good as meat, but Burger King is taking it to a new level in Sweden. The chain, through a promotion from Stockholm-based agency Ingo, has created a 50-50 Menu that lets you order a Whopper to your liking and then...

AdWeek News
Jul 16, 2019

Workplace by Facebook Unveiled a New Pricing Structure
For the first time since its debut in October 2016, enterprise platform Workplace by Facebook is raising its rates, detailing three new plans and one add-on option. Workplace by Facebook vice president Julien Codorniou introduced the new pricing tier in a blog post, along with details about when it goes into effect. Workplace Essential is...

AdWeek News
Jul 16, 2019

Busch Is Hiding a Pop-Up Bar ‘Miles Away From Civilization'
A lot of brands are building pop-up shops, bars and other experiences in high-traffic places like New York City and Los Angeles, but one beer brand is sending adventurous types on an old-fashioned scavenger hunt deep inside a secret forest. On July 20, Busch is hosting a "Pop Up Schop" in an undisclosed national forest...

AdWeek News
Jul 16, 2019

Mobile In-App Video Ads Platform Vungle Is Selling to Blackstone
Private equity firm Blackstone has reached a deal to acquire the in-app advertising platform Vungle. The deal, announced Monday by the companies, will expand Vungle's presence in the mobile gaming space. According to CEO Rick Tallman, selling to Blackstone will allow the company to "further accelerate Vungle's mission to be the trusted guide for growth...

AdWeek News
Jul 16, 2019

On the Way to Its 25th Season, MLS Continues to Build a ‘League for a New America'
Last month, the Portland Timbers of Major League Soccer (MLS), reopened their stadium, Providence Park, after $85 million of new construction and renovation. The 20-month project was a crowning achievement for the franchise that, when they entered the league in 2011, played in a baseball stadium that was built in 1926. Over time, owner Merritt...

AdWeek News
Jul 16, 2019

Facebook Rolled Out a Tool in the U.K. for Users to Report Scam Advertising
Facebook rolled out a special tool exclusive to the U.K. that enables people to report ads that they believe to be scams or misleading. The social network developed the tool as part of its settlement of a defamation lawsuit filed in the U.K. last April by Martin Lewis, founder and chair of MoneySavingExpert.com and consumer...

AdWeek News
Jul 16, 2019

Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent
Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman of Grey, who led that WPP network for almost 14 years before Michael Houston assumed the CEO role in 2017, announced his retirement after four and...

AdWeek News
Jul 16, 2019

Here's How the First 24 Hours of Prime Day Shook Out
We're past the halfway point of Amazon's first-ever 48-hour Prime Day and Amazon is already boasting how discounts have saved Prime members "hundreds of millions of dollars in the U.S." Meanwhile, the company says customers around the world have purchased millions of Alexa-enabled devices, along with Instant Pots, water filters and Crest 3D White Professional...

AdWeek News
Jul 16, 2019

This Cyber Security Firm Created a Kitschy 90s Sitcom Ad Starring NBA Legend Dikembe Mutombo
Few sports celebrations are imitated as often as Dikembe Mutombo's finger wag. The simple act of moving your pointer finger back and forth to convey "not today" has somehow outgrown the massive 7'2? frame of the man who popularized it. The NBA's second-highest shot-blocker retired in 2009 and reached the NBA Hall of Fame in...

AdWeek News
Jul 16, 2019

Here Are the 5 Ads Nominated for 2019's Outstanding Commercial Emmy
Three of today's biggest brands--Nike, Netflix and Apple--are all in the running for the 2019 Outstanding Commercial Emmy, as is the gun violence prevention nonprofit Sandy Hook Promise. Two Apple ads from longtime agency TBWA\Media Arts Lab were among the five Emmy nominations announced today: "Make Something Wonderful" from the Behind the Mac campaign and...

AdWeek News
Jul 16, 2019

Game of Thrones Helps HBO Edge Out Netflix With 137 Emmy Nominations
It's Emmy nomination season, and HBO can once again call itself the most-nominated network on television. The cable network, which last year was briefly unseated by Netflix as the most-nominated network or platform, ending a 17-year Emmys streak, has once again come out on top in 2019, pulling ahead of Netflix with 137 nominations (29...

AdWeek News
Jul 16, 2019

On Apollo 11's 50th Anniversary, This Ad Captures a Lifelong Fascination With Space
A young girl sits rapt in front of a black-and-white television screen as John F. Kennedy gives an impassioned speech about traveling to space to find "new hopes for knowledge and peace." The U.S. will take on this world-changing goal "not because it is easy, but because it is hard." That heralded talk, dubbed "We...

AdWeek News
Jul 16, 2019

Broadcasters Bet Big on Pooling Their Attribution Efforts. But Will It Pay Off?
The television industry is widely predicted to be on the cusp of a revolution in how advertisers can target viewers, one in which broadcasters hope to slash their ad load without sacrificing revenue. In the industry's early attempts to enable this ideal at scale, differences of opinion when it comes to the very fundamentals of...

AdWeek News
Jul 16, 2019

Taco Bell and T-Mobile Will Bring Co-Branded Pop-Ups to 3 Cities
Combination T-Mobile and Taco Bell pop-up stores are coming to three cities next week as the two brands double down on a promotional partnership that began during the Super Bowl. The co-branded spaces, set to open between July 23 and 25 in New York, LA and Chicago, will offer free tacos, assorted merchandise and limited-edition...

AdWeek News
Jul 16, 2019

Taco Bell and T-Mobile Will Bring Co-Branded Pop-Ups to Three Cities
Combination T-Mobile and Taco Bell pop-up stores are coming to three cities next week as the two brands double down on a promotional partnership that began during the Super Bowl. The co-branded spaces, set to open between July 23 and 25 in New York, LA and Chicago, will offer free tacos, assorted merchandise and limited-edition...

AdWeek News
Jul 16, 2019

Nike's World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality
The stage was set for all of us to take part in something powerful and influential. The United States women's national soccer team dominated the FIFA Women's World Cup amidst political and social turbulence and brought home their unprecedented fourth World Cup trophy. Following the win, televisions and social media platforms were inundated with "USA"...

AdWeek News
Jul 16, 2019

Twitter Revealed the #GoldenTweet Winners From FIFA Women's World Cup France 2019
The U.S. Women's National Team emerged victorious at FIFA Women's World Cup France 2019, but which tweets received #GoldenTweet trophies? Twitter's analytics team determined the best tweets in multiple categories from Argentina, Australia, Brazil, France, Japan, Spain, South Korea, the U.K. and the U.S., and those tweets were crowned as #GoldenTweet winners Tuesday. The global...

AdWeek News
Jul 16, 2019

Diet Coke Is Shedding Its Label to Make Room for Stories About Identity and Resilience
Labels have been saddled with a bit of an unfair rap, as they have become synonymous with limiting one's identity. But the truth is that the issue was never with labels themselves. In fact, they can be quite useful for establishing boundaries and pinpointing the different ways people may navigate their environment. However, the problem...

AdWeek News
Jul 16, 2019

How Brands Can Use Throwbacks to Evoke Nostalgia Among Consumers
Maybe it's a smell, a song, a food, a toy or even a simple logo. Whatever it is, nostalgia triggers a connection in your memory so deep and special that you are transcended to a previous version of yourself. While triggers vary by individual, the power of nostalgia is undeniable, yet it is often overlooked...

AdWeek News
Jul 16, 2019

Taboola Wants to Fuel Local News With Its Latest Partnership
Israeli content-curation company Taboola has worked alongside publishers for more than a decade to fuel--and fund--the stories they produce. Now, it's bringing that tech to New York City. Today, the company announced a partnership with News 12 Networks, a group of local news networks, owned by Altice USA, that focus on local coverage in Manhattan,...

AdWeek News
Jul 16, 2019

Instagram: Here's How to Share an IGTV Video to Your Story
Did you know that Instagram allows you to share another user's IGTV video to your own Instagram Story, so that your viewers and followers can watch the video themselves? Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the IGTV video you...

AdWeek News
Jul 16, 2019

National Geographic Is ‘Live-Tweeting' the Apollo 11 Mission 50 Years to the Date
At 9:25 a.m. ET on July 16, 1969, NASA's Apollo 11 mission to the moon launched. At 9:25 a.m. ET on July 16, 2019, National Geographic began "live-tweeting" it on its @NatGeo account. Welcome to our "live feed" of the #Apollo11 mission as it prepares to launch...to the Moon. #Apollo50th pic.twitter.com/EnJPBqPJPn -- National Geographic (@NatGeo)...

AdWeek News
Jul 16, 2019

OZY Media Will Take Over Central Park's Great Lawn for OZY Fest 2019
OZY Media, the Silicon Valley-based media and events company, is hosting its fourth OZY Fest this weekend in New York's Central Park. In previous years, the festival was held at smaller locations like SummerStage. But this year the two-day music, politics and food festival got approval for the Great Lawn. According to The New York...

AdWeek News
Jul 16, 2019

Every New Streaming Service Has ‘Plus' in Its Name. That Could Be a Minus
Streaming services love pluses. Just take a look at the number of companies that have tacked the " " sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV , an ad-free subscription add-on to its digital media player Apple TV that will have original programming from stars like Oprah...

AdWeek News
Jul 15, 2019

Ex-Vine Head Jason Toff Is Joining Facebook's New NPE Team
Facebook's recently formed NPE Team has a new product management director: Jason Toff. The social network formed the NPE Team--the NPE stands for New Product Experimentation--with the aim of creating new consumer-focused applications and features, and it said last week that once apps are developed and released, they will be branded as "NPE Team, from...

AdWeek News
Jul 15, 2019

This China Airlines Ad Makes Travel Sound Absolutely Dreadful. And It's a Huge Hit
Airlines love to tell you all sorts of reasons to travel more, but they usually don't mention the likelihood that you'll get unexpectedly pregnant, injured, inked, married or plagued by a cursed keepsake. China Airlines, on the other hand, proudly pitches these and more scenarios in its dark and cheeky new spot, "What Travel Brings...

AdWeek News
Jul 15, 2019

Fox Corp. Lands Double-Digit CPM Primetime Gains in First Upfront Since Being Spun Off
Fox Corp. is a much leaner company now than during last year's upfront, when it was still part of 21st Century Fox. But it has capitalized on demand for several programs, including the Super Bowl and The Masked Singer, to cross the upfront finish line with double-digit CPM (cost per thousand viewers reached) increases in...

AdWeek News
Jul 15, 2019

Twitter's Revamped Desktop Look Is Being Rolled Out to Everyone
Twitter officially rolled out the new layout for desktop it has been testing in various stages over the past few months. Features that were added to the social network's new desktop layout include bookmarks, an Explore page and a darker version of dark mode. Woah, what's this? A shiny new https://t.co/q4wnE46fGs for desktop? Yup. IT'S...

AdWeek News
Jul 15, 2019

Snap Inc. and Baidu Extend Sales Partnership in China, Japan and South Korea
Chinese search and internet giant Baidu will continue to act as Snap Inc.'s representative for advertisers in Greater China, Japan and South Korea following Monday's extension of a sales partnership between the two companies that was originally struck in May 2017. The two companies would not specify an end date for the extension. Advertisers in...

AdWeek News
Jul 15, 2019

19% of U.S. Adults on Twitter Follow President Donald Trump
Despite having over 61.9 million followers on the platform and tweeting several times per day, President Donald Trump has been critical of Twitter of late, as the company was excluded from last week's White House Social Media Summit (as was Facebook), and Trump directed his administration to "explore all regulatory and legislative solutions to protect...

AdWeek News
Jul 15, 2019

This Book of ‘Euphejisms' Is Actually a Prostate Cancer Awareness Campaign
The myth persists that there are more than 100 Inuit words for snow. While that may not be true, there are 100 English words for semen--at least according to a group of Texas creatives who have come up with a humorous (albeit slightly vulgar) way to emphasize the importance of prostate exams. Dustin Ballard, creative...

AdWeek News
Jul 15, 2019

On the Adweek Podcast: They Believed That They Could Win
The foundation for the U.S. women's national team's fight for equal pay was laid years ago by earlier incarnations of the team. But now, following the team's win last week in France, Alex Morgan says "the perfect storm" is brewing for change. On the Adweek podcast this week, we talked about the fight, the win...

AdWeek News
Jul 15, 2019

Amazon Killed Brick and Mortar, So Why Is It Investing in Stores?
Amazon shot to fame from its rapid growth, incessant innovation and quirky business practices. But more than anything else, the company was credited for the demise of traditional brick-and-mortar retailers. As online sales increase exponentially, Amazon has been credited with single-handedly killing Borders, Toys "R" Us, Sears, J.Crew and countless other stores that have filed...

AdWeek News
Jul 15, 2019

Q&A: Ticketmaster's President, Jared Smith, Talks Ad Tech
If there's one thing that can unite even the most partisan of Americans, it's the often awful collective experience of trying to buy concert tickets. Fans like you and me have the odds stacked against us when our favorite artist or band goes on tour, as not only are we competing against the thousands of...

AdWeek News
Jul 15, 2019

Creators on YouTube Are Getting More Monetization Options
YouTube used last week's VidCon 2019 event in Anaheim, Calif., to introduce new ways for its creators to monetize their content. Chief product officer Neal Mohan said in a blog post that the Google-owned video site expanded on its existing Super Chat feature with Super Stickers. Super Chat enables fans of creators to pay for...

AdWeek News
Jul 15, 2019

Instagram: Here's How to Use Superzoom Mode in Stories
The Superzoom mode in Instagram Stories allows you to add different effects to your shots as the camera automatically zooms in on your subject. Our guide will show you how to use it. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On the Instagram Stories camera screen, swipe from right...

AdWeek News
Jul 15, 2019

3 Ways Amazon's Prime Day Is Ushering In Back-to-School Shopping Season
School's out for summer, but Prime Day will awaken even the sleepiest of teenagers--and most importantly, their teachers and parents who are all clamoring for the best deals. Over the past five years, we've seen an evolution of this day, transforming from a pureplay Amazon event into an industrywide cultural moment. This year, the experience...

AdWeek News
Jul 15, 2019

IBM Watson's Newly Sold Marketing Tech Division Rebrands as Acoustic
The company formerly known as IBM's Watson Marketing has rebranded as a standalone company called Acoustic. The new name, announced today, comprises the 1,000-person division acquired in April by the private equity firm Centerbridge Partners that hopes to bring a more focused approached to marketing assisted by artificial intelligence. When asked to describe the brand...

AdWeek News
Jul 15, 2019

FX Is Shutting Down Ad-Free Subscription Service FX Next Month
FX , the ad-free offering for cable and satellite subscribers of FX Networks that rolled out in 2017, will shut down on Aug. 21, as new parent company Disney prioritizes driving more FX content toward Hulu. FX Networks confirmed the closing, first revealed on the FX website, telling Adweek in a statement: "On Aug. 21, FX...

AdWeek News
Jul 15, 2019

Editor's Letter: Salute Your Team That Shines Bright
When we celebrate the year's most innovative chief marketers at our annual Brand Genius gala, we often hear the same refrain during the honorees' acceptance speeches and in their profiles--"I'd like to thank my team." It's no surprise, given that brand leaders get their inspiration, support and some of their mojo from the people who...

AdWeek News
Jul 15, 2019

3 Things Brands Should Consider Ahead of Every Influencer Partnership
Influencer marketing has long passed the point of being a trend and is now, for better or worse, a staple element of the advertising industry. But that doesn't mean brands have it all figured out. Questions abound around allocating influencer marketing dollars, drawing up campaigns, and perhaps most importantly, choosing which influencers make sense for...

AdWeek News
Jul 15, 2019

We've Got a Winner: Adweek's Ava DuVernay Cover Portrait Honored by Communication Arts
Last year, we were thrilled to feature director Ava DuVernay on the cover of Adweek's 2018 Creative 100 issue, and now we're just as excited to announce that the portrait, shot for Adweek at the Los Angeles headquarters of Array Now, DuVernay's production company, by photographer Scott Witter, was named a winner in the editorial/entertainment...

AdWeek News
Jul 15, 2019

Dentsu's Merkle Adds Analytics Muscle With Ugam Acquisition
Merkle, a performance marketing agency owned by Dentsu Aegis Network, has acquired a majority stake in India-based Ugam, a global analytics company. The acquisition is one of the firm's largest transactions to date, according to the Columbia, Md.-based Merkle. Ugam, which will now be followed by the moniker "a Merkle Company," will continue to be...

AdWeek News
Jul 15, 2019

US Soccer Star Tim Howard Talks Career Highs, Branding and What's Next
Five years ago this week, soccer star Tim Howard was Adweek's cover star. The U.S. goalie had just come off a record-breaking 16-save match against Belgium in the 2014 World Cup. Though that match resulted in a loss, Howard won a spot in the media spotlight and became a sought-after brand star. We caught up...

AdWeek News
Jul 15, 2019

Retail Startup Bulletin Raises $7 Million Series to Build a Platform That Connects Brands With Stores
Bulletin, a retail startup with three shops in New York, has raised a $7 million Series A from Foundation Capital, with additional support from Kleiner Perkins, Trail Mix Ventures and Afore Capital. It's the company's second round of funding, having raised a seed round of $2.2 million in 2017. The company plans on expanding its...

AdWeek News
Jul 14, 2019

How Amazon's Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%
Believe it or not, Amazon did not create the mid-summer sale with Prime Day. Instead, it took a pre-existing concept, rebranded it, and now, according to figures from savings site RetailMeNot, as many as 250 other retailers are following suit. Each retailer, of course, adds its own spin--staring a day earlier, ending a day later,...

AdWeek News
Jul 14, 2019

5 Ways Retailers Can Fight Back Against Prime Day. Could One Be Amazon's Achilles Heel?
If ecommerce platform Amazon was a hero from ancient Greece, it might be Achilles, the demigod warrior who appeared unbeatable on the battlefields of Troy. As anyone familiar with the origin of "Achilles heel" knows, his well meaning mother hoped to save him from his fate, which was to die in the Trojan War, by...

AdWeek News
Jul 14, 2019

Disgruntled Amazon Pilots Will Use Prime Day as a Pulpit for Their Concerns
As Amazon readies for what will likely be two of its busiest days of the year, the pilots who transport its cargo are releasing a digital ad campaign on Facebook to highlight "concerns about how they are being overworked, underpaid and disrespected by their carriers." It's the latest move in an increasingly bitter logistics saga...

AdWeek News
Jul 12, 2019

FTC Said to Reach $5 Billion Settlement With Facebook Over Privacy Issues
The Federal Trade Commission has approved a $5 billion settlement with Facebook to end a probe into the company's privacy practices that began after the Cambridge Analytica scandal revelations early last year, The Wall Street Journal reports. The agreement came down to a 3-2 vote that split along party lines with the three Republican commissioners...

AdWeek News
Jul 12, 2019

Alibaba Matches Amazon's Hype With Singles Day Changes
Alibaba may have cut Amazon's Taylor Swift victory lap short, announcing plans to take its Singles Day countdown gala global this year on 10 cable networks in China, Southeast Asia, Africa and North America. To be fair, the Prime Day concert was streamable in 200 countries, but Alibaba's timing at the very least is interesting--and...

AdWeek News
Jul 12, 2019

This Darkly Satirical Site Imagines a ‘New' Trump Hotel on the Mexican Border
The Trump administration's policy on the border of Mexico has been under a white-hot spotlight for some time. Reports of horrific conditions continue to be documented, and pressure from congressional representatives and the public is on overdrive. The ad industry hasn't escaped scrutiny. Ogilvy recently addressed internal tension over its client relationship with Customs and...

AdWeek News
Jul 12, 2019

Baskin-Robbins and Netflix Made a Spy Game for Stranger Things That Uses Only 1985 Tech
While a record 40 million people have tuned in to watch the third season of Stranger Things since last week's debut, a smaller but impressive subset of the sci-fi thriller's fans have been busy playing an alternate reality game based on the show's themes of Russian espionage. The game, Operation Scoop Snoop, began last week...

AdWeek News
Jul 12, 2019

AI-Powered Creativity Tools Are Now Easier Than Ever For Anyone to Use
As machine-learning advances are giving rise to a vibrant artificial-intelligence-generated art scene, developers have begun to create versions of these tools easy enough for even the most code-challenged creatives to use. The latest addition to this growing array is a platform called Runway ML, which hosts dozens of AI-based creative functions ranging from utilitarian tasks...

AdWeek News
Jul 12, 2019

7 Strategies for Targeting Amazon Shoppers on Prime Day
During most of the year, a good rule of thumb for Amazon advertisers to target ads is using customer intent: previous search, browsing and purchase behavior. The reason is simple: Amazon has a heck of a lot of shopper data. This is true 365 days a year, but Prime Day is not just any day--or,...

AdWeek News
Jul 12, 2019

What It Means for Advertisers as Accenture Ventures Further Into Agency Turf
In the famous story, the smaller, weaker David defeats the giant Goliath armed with just a slingshot and a few stones. But what happens when we freeze-frame on that scene and pan out to realize that Goliath himself is being stalked by a much bigger foe many times his size? That's certainly the case for...

AdWeek News
Jul 12, 2019

Bain Capital Buys Majority Stake in WPP Research Firm Kantar
Private investment firm Bain Capital has acquired 60% of Kantar, a data and insight consultancy owned by WPP. WPP confirmed it plans to sell a majority stake in Kantar in October of last year. In June, Bain Capital emerged as the exclusive bidder for the research firm, valued at $4 billion. According to WPP, the...

AdWeek News
Jul 12, 2019

Netflix Hires Jackie Lee-Joe as New Chief Marketing Officer
Three and a half months after cleaning house in its brand marketing division, streaming powerhouse Netflix has hired a new marketing chief to oversee its $2 billion marketing budget. The company today announced that Jackie Lee-Joe has been tapped as its CMO. Lee-Joe comes from BBC Studios, where she's been the CMO since 2015, and...

AdWeek News
Jul 12, 2019

Original Songs by Jeremy Renner Pack a Prodigious Punch in New Campaign for Jeep
Marvel fans recognize him as Hawkeye from the Avengers blockbuster franchise, but diehard followers know that Jeremy Renner has a not-so-hidden talent as a singer. He's serenaded more than a few late-night talk show hosts and audiences, often with parody songs of his action movie exploits, while tickling the ivories. Renner, who has been teasing...

AdWeek News
Jul 12, 2019

3 Tips for Winning Top Talent at Your Ad-Tech Company
It's a tough time to be an ad-tech recruiter, especially when it comes to making skilled technology hires. With the continued tech boom, the allure of emerging industries like AI and robotics and concerns about how ongoing privacy regulations will change the nature of targeted advertising, attracting talent to a mid-sized ad-tech company or startup...

AdWeek News
Jul 12, 2019

Katie Couric's Emotional Series for SK-II Weighs Women's Dreams Against Expectations
SK-II and Katie Couric will leave consumers grabbing for the tissues thanks to its #ChangeDestiny campaign about young women achieving their hopes while fighting against traditional expectations. On Thursday, SK-II, the Japanese luxury skincare brand owned by Procter & Gamble, released a new series of four documentary-style short films called Timelines. Katie Couric hosts, with...

AdWeek News
Jul 12, 2019

Instagram: Here's How to Use Focus Mode in Stories
Did you know that Instagram Stories includes a Focus capture mode, which allows you to place the focus on a person in your shot and make the background blurry? Our guide will show you how to use Focus mode in Instagram Stories. Note: These screenshots were captured in the Instagram application on iOS. Step 1:...

AdWeek News
Jul 12, 2019

Coca-Cola Is Partnering With New Jersey's Massive American Dream Mall for 10 Years. Will It Work?
Stuck in the mud, somewhere in the swamps of the New Jersey Meadowlands lies the American Dream. Or so we've been told for the last 16 years. What has been an albatross around the necks of several NJ gubernatorial administrations, the 3-million-square-foot mall by Triple Five Group in East Rutherford, N.J, is finally set to...

AdWeek News
Jul 11, 2019

UPDATED: Twitter ArtHouse Opens Its Doors to Brands, But Entry Isn't Cheap
Creator management, video editing and live broadcasting for brands on Twitter can now be handled in one place: Twitter ArtHouse. Global head of Twitter ArtHouse Stacy Minero, formerly head of content creation, introduced the new initiative in a blog post, writing, "Twitter ArtHouse connects brands with the creative capital and talent of Influencers, artists and...

AdWeek News
Jul 11, 2019

How Many of the 20 Netflix Easter Eggs Can You Spot in This Ad?
Usually, when we say you'll want to watch an ad over and over again, it's because of the quality of the storytelling or mesmerizing visuals. Not this time, though the ad is fine enough on its own. But what truly makes it obsessively rewatchable is its baked-in scavenger hunt. With its new spot for Bouygues...

AdWeek News
Jul 11, 2019

Xbox CMO Mike Nichols Will Retire This Fall After Recruiting His Successor
After more than two decades with Microsoft, Mike Nichols is retiring as chief marketing officer of Xbox. Nichols, who has spent the past five years leading the software giant's gaming division, told Adweek he will leave the company this fall after helping to find his replacement. He's leaving to pursue personal projects after a tenure...

AdWeek News
Jul 11, 2019

Lady Gaga's Beauty Debut on Amazon Could Mark a New Era for the Retailer
Nothing Lady Gaga does is conventional, and that now includes launching her new beauty brand exclusively on Amazon. In a move that shocked the beauty retail industry, Lady Gaga's upcoming beauty line Haus Laboratories will be available on Amazon in nine countries starting in September. The launch has the potential to change brands' perception of...

AdWeek News
Jul 11, 2019

More than 26 Million US Viewers Watched Part of Stranger Things Season 3 in Its First 4 Days
Stranger Things isn't just a pop culture phenomenon and product-placement bonanza for Netflix. The show's third season is now the most-watched original programming debut on the streaming service, according to both Netflix and Nielsen. On July 4, the first day the '80s-themed sci-fi thriller was available, Stranger Things' third season saw an average per-minute audience...

AdWeek News
Jul 11, 2019

Unknown Trackers Still Run Rampant on a Wide Range of Websites
The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque than many would hope. A recent report by Canadian security firm Feroot looked at monitoring software on more than 1 million webpages and found that in many...

AdWeek News
Jul 11, 2019

Sorry, Millennials: Gen Z Is Now Amazon's Prime Day Target
Millennials may have killed Amazon's interest in them. That's mostly in jest, of course, but as younger consumers start to leave the proverbial nest and/or expand their spending power, Amazon seems eager to make sure Gen Z knows the benefits of Prime membership this Prime Day in particular. Amazon did not respond to a request...

AdWeek News
Jul 11, 2019

O Canada, Twitter Is Bringing Its Test to You
Twitter will begin a test in Canada next week of giving people the option to hide replies to their tweets. Twitter Other Twitter users will still be able to see replies to those tweets, but they will have to tap a grey icon first. Senior product manager Michelle Yasmeen Haq and product designer Brittany Forks...

AdWeek News
Jul 11, 2019

Wavemaker Names Toby Jenner New Global Chief Executive
Wavemaker, part of WPP's GroupM, has named a new chief executive. Toby Jenner will transition to the role from his current position as MediaCom worldwide chief operating officer over the summer, beginning his new role in September. He succeeds Tim Castree, who was promoted to GroupM North America CEO last December. Jenner will lead GroupM's...

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