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AdWeek News
Sep 20, 2019

Facebook Says It Has Suspended ‘Tens of Thousands' of Apps Since March 2018
Facebook said "tens of thousands" of applications associated with roughly 400 developers have been suspended from its platform since it began its investigation of app developers in March 2018 in the wake of the Cambridge Analytica scandal. Vice president of product partnerships Ime Archibong said in a Newsroom post Friday that "millions" of apps have...

AdWeek News
Sep 20, 2019

Dentsu Aegis Network Folds Fetch Into iProspect to ‘Enhance Both Offerings'
Dentsu Aegis Network is folding mobile agency Fetch into global performance marketing agency iProspect at the beginning of October. "Fetch is a leader in mobile marketing, and the mobile screen is ubiquitous with digital performance," iProspect U.S. CEO Jeremy Cornfeldt said in a statement. "Digital performance is at the core of what we do, so...

AdWeek News
Sep 20, 2019

Creators React to Changes in YouTube's Requirements for Verification
YouTube revealed several changes to its verification program this week, and its creator community did not take the news well. Product manager Jonathan McPhie said in a blog post that starting in late October, changes will be made to both the Google-owned video site's requirements for eligibility and the appearance of profiles that meet those...

AdWeek News
Sep 20, 2019

Children in Poverty Pick Their Own Sponsors in This Sweet Video That Flips Fundraising
Choice is a powerful thing, one that most of us take for granted. And when we choose a recipient for our charitable dollars, we feel a rush of benevolence from the knowledge we've helped shape a life. But what if the script were flipped? What if a child living in extreme poverty were empowered to...

AdWeek News
Sep 20, 2019

Wunderman Thompson Retains Creative Duties for Marine Corps
The U.S. Marine Corps has chosen Wunderman Thompson Atlanta as its agency partner following a review. The move comes after the Marines launched a government-mandated review last year. The decision means that WPP will retain the account, which was previously handled by J. Walter Thompson for more than 70 years. The agency merged with Wunderman...

AdWeek News
Sep 20, 2019

Lil' Wayne Is the Worst Teammate Anyone Could Ask for in New Ubisoft Game Ad
Ghost Recon: Breakpoint--Ubisoft's eleventh installment of their Tom Clancy's Ghost Recon franchise--drops on Oct. 4, which gives fans enough time to rally their respective troops and prepare for the fight of their digital lives. Like with any multiplayer combat arena, success relies heavily on seamless teamwork, excellent communication, and, most importantly, focus. So teaming up...

AdWeek News
Sep 20, 2019

Twitter Releases More Datasets on Accounts Removed for State-Backed Activities
Twitter released information on six datasets covering accounts that were removed for coordinated, state-backed activities in several countries. The social network said in a blog post Friday that it began releasing these datasets in October 2018 as a way "to empower academic and public understanding of these coordinated campaigns around the world and to empower...

AdWeek News
Sep 20, 2019

Amazon Makes a Climate Pledge, But Not the One Employees are Asking For
Just days before the United Nations holds its Climate Action Summit in New York, Amazon issued a Climate Pledge calling on corporate signatories to follow its lead in achieving net-zero operations by 2040. The move follows increased pressure both internally and externally for action on climate change, including a group calling itself Amazon Employees for...

AdWeek News
Sep 20, 2019

Twitter: Here's How to Share Content from Pandora in a Tweet
Did you know that you can share content from Pandora directly to Twitter? Our guide will show you how this works. Note: These screenshots were captured in the Pandora and Twitter applications on iOS. Step 1: On the page for the song, podcast, album, etc. that you want to share, tap "Share" to the right...

AdWeek News
Sep 20, 2019

Even Tinder Is Getting Into the Original Content Business With Swipe Night
Tinder has matched with an interactive original series called Swipe Night. Come October, the dating app will roll out the interactive video-heavy series, where users make choices that will decide where the story heads next. The series will premiere Sunday, Oct. 6, and new installments will be released weekly. It will only be available for...

AdWeek News
Sep 20, 2019

Twitter Extends Test of Hiding Replies to Tweets to the U.S., Japan
Twitter is extending its test of enabling people to hide replies to their tweets to the U.S. and Japan. The social network began unofficially testing the option as early as February, and it officially brought the test to Canada in July. Twitter Twitter said in a blog post that it analyzed the test in Canada...

AdWeek News
Sep 20, 2019

Facebook Sets Its Next 3 iD8 Local Events for Developers
Facebook realizes that not all developers can attend its annual F8 conference, so it is bringing a taste of F8 on the road in the form of its iD8 events. Director of platform partnerships Konstantinos Papamiltiadis said in a blog post that iD8 events give developers the chance to connect face-to-face with Facebook employees and...

AdWeek News
Sep 20, 2019

Facebook Deals With More Coordinated Inauthentic Behavior, This Time in Spain
Facebook removed 65 accounts, along with 35 Instagram accounts, that were part of a domestic-focused network in Spain that was involved in coordinated inauthentic behavior. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the individuals behind this activity used fake accounts to comment on, amplify and spread their own content and...

AdWeek News
Sep 20, 2019

The Road to Brandweek: Sephora's Deborah Yeh on Navigating ‘Insta-Judgment' Culture
Beauty is a big business. In 2017, according to Orbis Research, the global cosmetics market was worth a whopping $532.43 billion, and by 2023 that number is expected to climb to over $800 billion. Sephora, the beauty retailer that carries more than 250 brands with over 2,500 stores worldwide, sits at the forefront of the...

AdWeek News
Sep 20, 2019

4 Tips for Dealing With the End of Millennials' Reign
I'm what marketers like to call a millennial. We've been the most talked about generation for years, gracing the front page of Time Magazine, putting our name to a glorious yet delicate shade of pink and famed for our love of fidget spinners. We even have our own Monopoly board, one where you can dine...

AdWeek News
Sep 20, 2019

How Downton Abbey's Score Became One of Its Most Powerful Brand Assets
As soon as the credits rolled on the final episode of Downton Abbey--the British import period drama that became a smash hit on PBS--there was talk of a follow-up film. Though it took a few years for the movie to get the official go-ahead, the final product lands in theaters stateside this weekend, a little...

AdWeek News
Sep 20, 2019

Longtime M&C Saatchi Leader Huw Griffith Dies at Age 55
Huw Griffith, CEO of M&C Saatchi North America, has died at age 55. A statement from M&C Saatchi L.A. read: "It is with a heavy heart that M&C Saatchi LA announces the passing of our CEO and Founder, Huw Griffith. A mentor to many, and a beloved friend and colleague, Huw left our world peacefully...

AdWeek News
Sep 20, 2019

How to Stay on Top of Marketing Tech; Burger King Is Melting Toys: Friday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How to Stay on Top of the Latest Marketing...

AdWeek News
Sep 19, 2019

Facebook Details 3 New Interactive Ad Options
Facebook introduced three new interactive ad solutions Thursday: video poll ads, augmented reality ads and playable ads. The social network said in a blog post, "People want to be included in your next big idea, and they are using new innovative ways to do it--fewer words, more GIFs, Facebook Live videos, Reactions, emojis, face filters...

AdWeek News
Sep 19, 2019

VP of Global Public Policy Colin Crowell Is Leaving Twitter
Twitter vice president of global public policy and corporate philanthropy Colin Crowell is leaving the social network after eight years. Crowelll said in a series of tweets that he will wind down the next few months at Twitter, and then spend time with his family. He did not indicate any future plans. CEO Jack Dorsey...

AdWeek News
Sep 19, 2019

Pinterest Adds New Features to Its Group Boards
Pinterest beefed up its group boards with the addition of reactions, the ability to sort Pins and a new way to communicate with group members directly via the board. The company said in a blog post that 98% of group boards have five people or fewer, with 77% of them just being between two people....

AdWeek News
Sep 19, 2019

Brandweek's Constellation Awards Finalists Revealed
We are excited to share the finalists for Adweek's first annual Constellation Awards, honoring best-in-class brand-team efforts. Winners will be announced and celebrated during our second annual Brandweek summit in Palm Springs, Calif., Nov. 3-6. The Constellation Awards Ball will be held the evening of Nov. 6. Congratulations to the finalists listed below: AB InBev...

AdWeek News
Sep 19, 2019

Own the Customer Experience With Brand Digital Commerce
This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical pillars of success: The right strategy, culture and partner relationships. The adoption of sophisticated cloud marketing technologies and data. A direct-to-consumer brand digital commerce channel. Here in part four, we're focusing on the...

AdWeek News
Sep 19, 2019

This ‘Climate Pen,' With Ink Made From Carbon Dioxide, Was Just Given to World Leaders
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 19, 2019

Baywatch Pulled Off an Impressive Prank With This Fake History of Its Color Palette
What would Baywatch be without its signature red? The color is as much an iconic part of the show as David Hasselhoff, Pamela Anderson or slow-motion sprints across the beach. Yet a video shared by the official Baywatch page on Facebook recently revealed that the show originally tested several other colors, even settling on blue...

AdWeek News
Sep 19, 2019

LinkedIn CMO Shannon Brayton Is Leaving at the End of the Year
LinkedIn chief marketing officer Shannon Brayton is stepping down at the end of the year, with current vice president of brand marketing and communications Melissa Selcher set to step into the role. The company declined comment on Brayton's departure. Brayton said in a LinkedIn post revealing her decision that she will take time off to...

AdWeek News
Sep 19, 2019

Wieden Kennedy London's Iain Tait Discusses the Agency's Climate Change Initiatives
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 19, 2019

This Direct-to-Consumer Startup Wants to Make America's Lawns Toxin-Free
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 19, 2019

Instagram Adds New Restrictions on Weight-Loss Products, Cosmetic Procedures
Instagram implemented a new policy that will prohibit people under 18 from seeing posts that promote weight loss products or certain cosmetic procedures. The Facebook-owned photo- and video-sharing network said it would take the following actions if posts in this subject area are reported. If the post promotes certain weight-loss products or cosmetic producers, and...

AdWeek News
Sep 19, 2019

Inclusion and Diversity: Twitter Creeps Closer to Its Year-End-2019 Goals
Twitter reported continued progress toward meeting the two-year diversity targets it set in 2017 for women, black and Latinx representation at the company. The social network released the September 2019 quarterly installment of its Inclusion and Diversity Report this week, with vice president of people experience and head of inclusion and diversity Dalana Brand writing...

AdWeek News
Sep 19, 2019

GE Power Employees Took Over Company's Social Accounts to Tout Its Efficient Gas Turbine
GE teamed up with VaynerMedia on an initiative that handed control of its social media accounts to four GE Power employees last week in order to provide the public with a behind-the-scenes look at its GE-HA gas turbine. The GE Power employees shed light on how the company designs, assembles, tests and repairs the product...

AdWeek News
Sep 19, 2019

Burger King Is Removing Plastic Toys From Kids Meals in the UK
The war on plastics is growing, with Burger King saying today that it will no longer include plastic toys in kids meals served in the United Kingdom. This move comes as part of a new initiative and campaign the fast food chain is debuting today called "The Meltdown," which will feature advertisements in digital content,...

AdWeek News
Sep 19, 2019

As Obama's ‘It's On Us' Program Turns 5, Powerful PSAs Get Personal on Sexual Assault
Five years ago, the Obama-Biden White House launched It's On Us as an initiative aimed at widening the conversation around sexual-assault prevention, with a focus on college campuses. While President Barack Obama's time in office has been over for nearly three years, the program lives on as part of the nonprofit Civic Nation. A key...

AdWeek News
Sep 19, 2019

Giant Food, Washington Capitals Team Up on Ovi' O's Cereal and Accompanying Snapchat Game
Regional grocery chain Giant Food, official grocery sponsor of the National Hockey League's Washington Capitals, teamed up with Capitals superstar and captain Alex Ovechkin on limited-edition cereal Ovi' O's. The cereal hit shelves on Ovechkin's birthday, Sept. 17, and it will only be available while supplies last. Ovi' O's can be found in all 163...

AdWeek News
Sep 19, 2019

Refinery29 and Eloquii Team Up to Create a Crowdsourced Plus-Size Collection
There's plenty of data pointing to the growing need for plus-size fashion, whether it's Plunkett Research's findings that 68% of American women are wearing a size 14 or above, or that, according to market research firm NPD, one-third of women consumers believe they're plus-size. Companies like Modcloth, Target and Reformation are attempting to fill that...

AdWeek News
Sep 19, 2019

Facebook: Here's How to Share Content From Pandora to Your Timeline
Did you know that you can share podcasts, songs, and other content from Pandora directly to your Facebook Timeline? This allows you to share what you're listening to with your Facebook friends. Our guide will show you how this works. Note: These screenshots were captured in the Pandora and Facebook applications on iOS. Step 1:...

AdWeek News
Sep 19, 2019

Inside the IAB Tech Lab's New Consumer Privacy Proposals
The IAB Tech Lab is proposing new technical solutions and standards to ease concerns around the use of third-party cookies for online advertising with an enhanced accountability framework to better ensure responsible use of consumer data. This includes the creation of an encryption tool which permanently attaches a consumer's privacy preferences to an identifier that...

AdWeek News
Sep 19, 2019

Burger King Caught Customers Napping for Ads About How Filling Its Sandwiches Are
Most fast-food campaigns like to celebrate the first bite of a burger and then fade to logo, but this Burger King print campaign takes you straight to the other end of the meal: the post-gorge nap. Independent agency We Believers created the "Food Coma" campaign for Burger King in Mexico, but the global brand has...

AdWeek News
Sep 19, 2019

How Cannabis Brands Are Navigating the Vaping Health Crisis
Amid a Centers for Disease Control and Prevention investigation into the safety of vape pens, and threats by Donald Trump of a federal ban on all flavored vaping products (New York and Michigan have already taken action), national attention has turned to the cannabis industry. Six people have died and some 380 people have contracted...

AdWeek News
Sep 19, 2019

3 Ways Creatives of Color Can Battle the Self-Doubt That Tokenism Breeds
I have been in advertising for about a decade now, and I have yet to work at an agency with a black account director. In the early stages of my career, I found that odd, but as things progressed and I moved from agency to agency, I soon realized it was an unfortunate norm. So,...

AdWeek News
Sep 19, 2019

Nielsen Social Content Ratings Adds Instagram to Talent Promotion Measurement Mix
The Nielsen Social Content Ratings now measure talent's promotion of television shows across Instagram, in addition to Facebook and Twitter. Nielsen said in a release that the addition was made possible by Instagram's recent enabling of creator account measurement via its Graph API (application-programming interface). The company added that the update enables Nielsen Social Content...

AdWeek News
Sep 19, 2019

Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram
The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account measurement via its Graph API (application-programming interface). The company added that the...

AdWeek News
Sep 19, 2019

GroupM Is Forming a Coalition to Help Brands Better Reach Multicultural Audiences
GroupM is forming a coalition that it says will help brands better adapt to changing U.S. demographics and "assist in developing their audience planning and media strategies accordingly." Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom are joining the collective effort, which GroupM has dubbed the New Majority Ready Coalition. New Majority Ready...

AdWeek News
Sep 19, 2019

How the U.K.'s Fastest-Growing Plant-Based Food Brand Keeps Sustainability a Priority
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 19, 2019

How the UK's Fastest-Growing Plant-Based Food Brand Keeps Sustainability a Priority
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 19, 2019

Viral App Highlights the Insensitive Logic of a System at the Heart of the Current AI Boom
As facial recognition software becomes inescapable in everyday life, the developers behind a new web app-slash-art project want to show people exactly how they look in the eyes of AI--and the revelations are often jarring. The tool, called ImageNet Roulette, detects human faces in any uploaded photo and assign them labels using ImageNet, an academic...

AdWeek News
Sep 19, 2019

Adweek's Expanded Politics Coverage; Lay's Redesign; A Gut-Wrenching PSA: Thursday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek's 2020 Political Tracker This is a note from...

AdWeek News
Sep 19, 2019

Adweek 2020: Behind the Brand Messaging of All the Presidential Candidates
As the 2020 presidential race heats up, candidates need to find ways to make a splash and stand out from a crowded field. Adweek spoke with branding and marketing experts about what each of the White House contenders has said so far with their logos, websites, slogans and music choices. Overall, the candidates have played...

AdWeek News
Sep 19, 2019

Over $2 Billion Has Been Raised Via Facebook's Fundraising Tools
People have raised over $2 billion on Facebook to support people and causes that matter to them since the social network's debut of fundraising tools in August 2015, including some $1 billion from birthday fundraisers alone. The social network reached the $1 billion mark last November. Vice president of product management Naomi Gleit said in...

AdWeek News
Sep 18, 2019

Housing Companies Sued for Age Discrimination Over Facebook Ad Targeting
Seven housing companies are facing a civil rights lawsuit for allegedly using Facebook's ad-targeting options to prevent their advertisements from being seen by the social network's older users. On Wednesday, Housing Rights Initiative (HRI) and Neuhtah Opiotennione, a 54-year-old woman from the District of Columbia, filed age bias charges with the D.C. Office of Human...

AdWeek News
Sep 18, 2019

Costa Rica's Minister of Tourism Says Sustainability Provides a ‘Better Quality of Life' for Tourists and Residents
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

Facebook Outlines How Brands Can Reach Today's Consumers
As many direct-to-consumer brands can attest, advertising today is a completely different game than in years past, with rising customer acquisition costs and a crowded field of companies all trying to reach the same millennial audience. Even the social landscape is different from just a couple years ago, and a new Facebook report points out...

AdWeek News
Sep 18, 2019

Facebook Introduces a New Portal, Along With Portal Mini and Portal TV
Facebook is looking to kick-start sluggish sales for its Portal video-calling device with Wednesday's introduction of three new models, as well as the addition of calling via its WhatsApp messaging application and making the devices available in more countries. The social network unveiled Portal in October 2018, with the flagship Portal device priced at $199...

AdWeek News
Sep 18, 2019

As 2020 Election Nears, Brands Must Weigh Getting Political
As we get closer to November 2020 and sort through who we want to occupy the White House, brands have to figure out how they'll navigate those same choppy political waters. So far, fewer consumers said they felt like brands were becoming more political compared to when the same question was asked last summer, according...

AdWeek News
Sep 18, 2019

AccuWeather Taps Huge to Handle Digital Initiatives
AccuWeather has chosen Huge to serve as its strategic partner on digital initiatives following a review. The global IPG digital agency will be tasked with developing a revamped app for the weather forecasting company. In addition to digital product development, Huge will be responsible for design exploration, user testing, feature development, user engagement, retention support...

AdWeek News
Sep 18, 2019

These Painfully Accurate Spotify Ads Want You to Get Back to Raging, Not Just Aging
Generation X has been hiding in plain sight for years now. Today's culture war is typically divided into two camps: fist-shaking Boomers who hate socialism but love Medicare, and millennials staring alongside Gen Z into a future that somehow promises to be both unaffordable and apocalyptic. We Gen Xers, however, are just kind of stuck...

AdWeek News
Sep 18, 2019

Alexa Isn't Political, But She Can Make Campaign Donations
Starting Sept. 19, Amazon will allow the 20 or so main candidates in the 2020 presidential race to sign up for voice-enabled campaign donations. Then, at some point in October, Amazon customers will be able to say, "Alexa, donate to [candidate name]" to send their campaign up to $200. The functionality is enabled by the...

AdWeek News
Sep 18, 2019

Apple Remains the USA's Most Relevant Brand for the 5th Year, While Nike Plummets
For the fifth year in a row, Apple has been named the country's most relevant brand in the annual Brand Relevance Index from Prophet. Showing how committed people are to their smartphones, fellow phone brand Android grabbed the third-place spot, while Spotify came in second place. Rounding out the top 10, in order from Nos....

AdWeek News
Sep 18, 2019

Culturally Relevant Ads Drive Brand Growth, ANA Study Finds
It's kind of a no-brainer, but now we have the data to back it up: When someone feels as though an ad they've seen accurately reflects culture, they're more likely to buy products from the featured brand. A new study by the Alliance for Inclusive and Multicultural Marketing, an arm of the Association of National...

AdWeek News
Sep 18, 2019

Peacock, the Name of NBCUniversal's Streaming Service, Stands Out—for Better or Worse
On Tuesday, NBCUniversal unveiled the name and initial content slate for its upcoming streaming service, Peacock, which will roll out in April. The service, which will be supported by both ads and subscriptions, will feature more than 15,000 hours of content when it debuts, comprises a deep slate of library programming like the comedies 30...

AdWeek News
Sep 18, 2019

Now You Can Pay Amazon in Cash
Amazon is bringing its PayCode service to U.S. customers, which allows them to pay for online orders with cash through money transfer service Western Union. Previously available in 19 other countries, Amazon customers in the U.S. will soon be able to select the PayCode option at checkout, too. Shoppers receive a QR code and a...

AdWeek News
Sep 18, 2019

Inside HP's Investment and Commitment to Reducing Ocean-Bound Plastic in Haiti
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

Registration Opens for Facebook's @Scale 2019 Invite-Only Tech Conference
Registration is officially open for Facebook's @Scale 2019 invitation-only technical conference geared toward engineers who build or maintain large-scale systems. @Scale 2019 is set for Oct. 16 at the San Jose Convention Center in San Jose, Calif. Speakers from companies including Confluent, Google, Lyft, Microsoft and Nvidia will participate in the event, which offers four...

AdWeek News
Sep 18, 2019

How a Job-Hunting Art Director Used Venmo to Get Recruiters' Attention
Is there any place harder to get noticed than in a top-tier recruiter's inbox? Often the secret is to sidestep the inbox altogether, but sometimes a job-hunting strategy that's too far afield can seem gimmicky to the point where it overshadows your actual workplace talents. Agency art director Connie Chweh, who's hunting a new employer...

AdWeek News
Sep 18, 2019

British Agency Execs Make Fighting Climate Change Part of Their Job
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

Messenger: Here's How to Share Content From Pandora in a Chat
Did you know that you can share podcasts, songs, and other content from Pandora in conversations on Facebook Messenger? Our guide will show you how this is done. Note: These screenshots were captured in the Pandora and Messenger applications on iOS. Step 1: On the page for the song, album, podcast, etc. that you want...

AdWeek News
Sep 18, 2019

VMLY&R Hires Chief Creative on Colgate-Palmolive From Arnold
VMLY&R has hired Fred Saldanha as global CCO on the Colgate-Palmolive account. Saldanha will lead creative out of VMLY&R's New York office while working closely with Red Fuse Communications CEO Carl Hartman, reporting to VMLY&R global CCO Debbi Vandeven. He arrives at the agency from Arnold in Boston, where he has spent the last year...

AdWeek News
Sep 18, 2019

Blue Acorn iCi Acquires Mediotype and Will Expand Western Office
Just five months after merging with two ecommerce and digital customer experience partners, Blue Acorn iCi said today it's acquiring Mediotype Commerce, adding a team of engineers to its growing ranks. Based in Boulder, Colo., Mediotype will expand its facility and become Blue Acorn iCi's western headquarters. The company has not announced whether staffing will...

AdWeek News
Sep 18, 2019

4 Steps for Inspiring Marketers to Take Climate Change Seriously
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

A Study With Publicis Media Finds That Twitter Is a ‘Look at This' Destination
Facebook and Instagram are "look at me" social platforms, while YouTube is where people go to learn new things and Twitter is more of a "look at this" destination, according to a recent study by Twitter and Publicis Media. Twitter, Publicis Media and research partners Firefish and The Numbers Lab surveyed almost 1,500 people who...

AdWeek News
Sep 18, 2019

Why It Took Lay's 2 Years to Redesign a Bag of Potato Chips
Eighty-seven years ago, a Nashville entrepreneur named Herman Lay began selling chips out of the trunk of his Ford Model A. Things were relatively simple back then. Until Lay began popularizing his salty snacks around the Southeast, potato chips were a delicacy confined to the precincts around Saratoga Springs, N.Y., where (as the most credible...

AdWeek News
Sep 18, 2019

HP Debuts First Personal Computer Made With Ocean-Bound Plastics
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 18, 2019

YouTube Looks to Give Brands Access to Cord-Cutters With Masthead Ads for TV
YouTube said television screens are its fastest-growing device, with daily watch time topping 250 million hours, so the Google-owned video site is taking steps to monetize that space. In a globally available beta-test, Google is bringing the YouTube Masthead ad placement to the TV screen, giving brands the opportunity to reach audiences as they search...

AdWeek News
Sep 18, 2019

Sandy Hook Promise Darkly Flips Cheery Back-to-School Ads on Its Head in New PSA
Sandy Hook Promise, the Newtown, Conn.-based non-profit whose mission is to prevent gun violence, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today. Since 2016, when the campaign--created by BBDO New York--was launched,...

AdWeek News
Sep 18, 2019

Sandy Hook Promise Darkly Flips the Cheery Back-to-School Ad in New Gun Violence PSA
Sandy Hook Promise, the Newtown, Connecticut-based nonprofit whose mission is to prevent gun violence in schools, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today. Since 2016, when the campaign--created by BBDO New...

AdWeek News
Sep 18, 2019

Nextdoor's New Feature Will Address Potentially Offensive or Hurtful Comments
Neighborhood social network Nextdoor is taking steps to encourage its users to be more neighborly toward their neighbors. Nextdoor began rolling out Kindness Reminder in the U.S. Wednesday, saying that if a member replies to a neighbor's post with a potentially offensive or hurtful comment, they will be prompted before the comment goes live and...

AdWeek News
Sep 18, 2019

KFC's Viral Doughnut Sandwich; Norway's Marketing Dilemma: Wednesday's First Things First
Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We Tried a KFC Doughnut Sandwich, and Here's What...

AdWeek News
Sep 17, 2019

Glassdoor Finds That Twitter Is the Top-Paying Social Network in 2019
Twitter topped its social network competition on job and recruiting site Glassdoor's list of the 25 highest paying companies in 2019, coming in at No. 3 overall with a median base salary of $162,852. Other social networks to crack the top 25 were LinkedIn (No. 7, $157,402) and Facebook (No. 8, $152,962). The list was...

AdWeek News
Sep 17, 2019

How Facebook's Independent Content Oversight Board Will Choose Its Cases
Facebook shared an update on the independent content oversight board that was initially proposed by CEO Mark Zuckerberg last November and fleshed out more in January. Director of governance and global affairs Brent Harris released a charter for the board, as well as a letter from Zuckerberg, and he detailed how the board will select,...

AdWeek News
Sep 17, 2019

Truckers Often Suffer in Silence, So Volvo Trucks Gave Them a Charming Moment of Self Care
Road trips are brutal on a body. The aches that come with spending hours upon hours sitting in one spot as mile signs fly by the window are ingrained in all of us. But for the people whose job is to traverse the country and then turn around and do it again, back and neck...

AdWeek News
Sep 17, 2019

I Tried a KFC Doughnut Sandwich, and Here's What You Need to Know
What if we haven't been living through a short-lived chicken sandwich war, but in fact are experiencing the first days in a glorious Chicken Sandwich Golden Age? When the Popeyes chicken sandwich went from viral phenomenon to sold-out status in a mere week, we at Adweek assumed things would quiet down for a while. But...

AdWeek News
Sep 17, 2019

Facebook Updates Its Efforts vs. Terrorists, Violent Extremists and Hate
Facebook provided an update on its Dangerous Individuals and Organizations policy, which is aimed at thwarting terrorists, violent extremist groups and hate organizations on the social network and Instagram. The social network said in a Newsroom post that some of its measures pre-dated March's terror attack in Christchurch, New Zealand, but that event and the...

AdWeek News
Sep 17, 2019

Facing Climate Change and Overtourism, Norway Shifts Its Marketing
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

Xandr Adds Bloomberg and Vudu to Its Community
Weeks after unveiling its newly branded sell-side wares, AT&T's Xandr has kicked off its annual Relevance conference by announcing it's brought in Bloomberg and Vudu as participants in its premium video marketplace, Community. AT&T's ad-tech ambitions were laid bare when it splashed $1.6 billion on AppNexus, the then-leading voice in the "independent ad-tech movement," in...

AdWeek News
Sep 17, 2019

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong
Despite a series of recent regulatory knocks, data breaches and privacy regulations, the ad-tech space continues to rack up more mergers and acquisitions. On Tuesday, connected TV-centric ad-tech outfit Innovid announced it would acquire the programmatic creative agency Herolens. The deal--which comes on the heels of a $30 million funding round for Innovid, will allow...

AdWeek News
Sep 17, 2019

Online Dating in a World of Deepfakes
Facebook has teamed up with the Partnership on AI, Microsoft and academics from Cornell Tech, MIT, the University of Oxford, the University of California, Berkeley, the University of Maryland, College Park and the State University of New York at Albany to build the Deepfake Detection Challenge (DFDC). Facebook's goal is to commission a realistic data...

AdWeek News
Sep 17, 2019

Facebook Uncovers More Coordinated Inauthentic Activity, in Iraq and Ukraine
Facebook removed pages, groups and accounts tied to two unconnected operations originating in Iraq and Ukraine, respectively, for coordinated inauthentic behavior. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that both operations created networks of accounts and used fake accounts to mislead users, adding, "We are making progress rooting out this abuse...

AdWeek News
Sep 17, 2019

This Agency Veteran Wants to Turn the Carbon Conversation Upside Down
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

Shopify Is Now Open to CBD Retailers
With the CBD market expected to become a $22 billion industry by 2022, it was only a matter of time before the U.S.'s third largest shopping site, Shopify, allowed hemp and hemp-derived CBD products onto its platform. Shopify announced that, starting today, CBD sellers can now join the platform's more than 800,000 global merchants and...

AdWeek News
Sep 17, 2019

Unilever Is Using 100% Renewable Electricity on 5 Continents
This story is part of a weeklong series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

CBS Marketing Chief George Schweitzer Will Leave Next Year, Passing the Baton to Amazon's Mike Benson
After overseeing the marketing campaigns for every notable CBS finale over the past 25 years, George Schweitzer is now crafting his own farewell. The CBS marketing director has been named chairman, CBS Marketing, and will leave after the 2019-20 broadcast season, transitioning to a special advisor role. He'll pass the baton to Amazon Studios head...

AdWeek News
Sep 17, 2019

Snapchat Debuts a 3D Camera Mode, Along With Effects, Lenses and Filters
2D Snaps are so last week: Snapchat Tuesday introduced a 3D Camera Mode that enables users to create Snaps that change in perspective and appearance as the device being used to view them is moved. Starting this week, Snapchatters with the iPhone X or above can create and share 3D snaps and swipe on new...

AdWeek News
Sep 17, 2019

Pepsi Made an Orange Bottle Celebrating Sunday Night Football's Return to Cleveland
Brands continue to show Cleveland the love. Last year, when the Browns finally ended their 19-game winless streak, Bud Light celebrated by unlocking its "Victory Fridges" placed across the city to offer free beer in the event of a Browns win. Earlier this season, Progressive launched a series of tongue-in-cheek ads about star quarterback Baker...

AdWeek News
Sep 17, 2019

Messenger: Here's How to Share Content from Spotify in a Chat
Did you know that you can share content from Spotify with your contacts through Facebook Messenger? Our guide will show you how this works. Note: These screenshots were captured in the Spotify and Messenger applications on iOS. Also note, this process is slightly different depending on whether you're sharing an individual song or podcast episode,...

AdWeek News
Sep 17, 2019

The Big Bang Theory Joins Friends at HBO Max, Which Has Landed Exclusive Streaming Rights
HBO Max, WarnerMedia's upcoming streaming service, has secured the rights to exclusively stream the hit comedy The Big Bang Theory on the platform, the company said Tuesday. All 278 episodes of the series, which premiered on CBS in 2007 and ran for 12 seasons, will be available on the platform when it premieres next spring....

AdWeek News
Sep 17, 2019

NBCUniversal Sets a Name and Content Slate for Its Upcoming Streaming Service
NBCUniversal has finally settled on a name for its upcoming streaming service--and there's not a "plus" or a "max" to be found in the title. The new OTT offering, called Peacock, will including a mix of library titles like The Office and Parks and Recreation, along with several new shows, including reboots of Saved By...

AdWeek News
Sep 17, 2019

Brands Are Closing Their Doors In Support of the Global Climate Strike
This story is part of a week-long series on climate change and sustainability. It's in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and...

AdWeek News
Sep 17, 2019

LinkedIn Skill Assessments Will Help Members Strut Their Stuff
Got skills? If LinkedIn agrees with you, it may help bolster your profile on the professional network. LinkedIn began rolling out LinkedIn Skill Assessments as a new way for members to validate skills they possess, showcase their proficiency and become more discoverable to opportunities. The professional network said in a blog post Tuesday that early...

AdWeek News
Sep 17, 2019

Pinterest Reveals Updates to Its Lens Visual Search Tool
Pinterest made some changes to its Lens visual search tool to aid Pinners in their searches for ideas and inspirations. Pinners can now take photos or upload images from their camera rolls and use them to search via Lens. Pinterest Conversely, people on Pinterest can save photos from Lens, turn them into Pins and save...

AdWeek News
Sep 17, 2019

Heineken Reminds Fans That Watching Soccer Should Not Be a Solo Endeavor
Sports can bring people together. For the duration of a match, people wearing a team's colors are allies, and the opposition is the enemy. The fandom community runs deep and is the first step in quite a few friendships. As such, watching sports with friends and other fans is almost always a better experience than...

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