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Dec 02, 2025
Claude Code has already hit $1 billion in revenue in its first six months, Anthropic's chief product officer said
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Dec 02, 2025
A sports-heavy week led to no title finishing above a billion viewing minutes.
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Dec 02, 2025
Netflix reveals all the brands that are turning the shopping experience Upside Down.
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Dec 02, 2025
Apple ad casts disabled students in a joyful campus musical.
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Dec 02, 2025
The Unilever brand will return to the Big Game for the sixth year in a row.
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Dec 02, 2025
The Unilever brand will return to the Big Game for the sixth year in a row.
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Dec 02, 2025
How an iconic global brand stays relevant through culture-led brand growth, data, AI, and disciplined leadership.
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Dec 02, 2025
Why long-term brand building remains essential even as consumer behavior shifts.
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Dec 02, 2025
In the spring of 1985, the New York Times' advertising correspondent Philip H. Dougherty wrote a prophetic bit of copy: "Some analysts of the advertising scene are convinced," he said, […]
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Dec 02, 2025
After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco. Led by CEO John Wren, the […]
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Dec 02, 2025
The U.K. unicorn has been valued at $1.3 billion.
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Dec 01, 2025
Adobe says Black Friday sales jumped 9.1%, outpacing expectations.
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Dec 01, 2025
The first woman to lead the 95-year-old business publisher is departing after less than two years in the role.
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Dec 01, 2025
This was the first week the network was known as MS NOW.
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Dec 01, 2025
Omnicom has closed its acquisition of IPG, and amid the C-suite reshuffling inevitable in a deal this large, several big leadership shakeups have taken place on the creative side. Tyler […]
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Dec 01, 2025
ADWEEK looks back on famous work from DDB, FCB, and MullenLowe as Omnicom sunsets the agencies
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Dec 01, 2025
John Halley has served as Paramount's ad sales leader since 2022.
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Dec 01, 2025
A who's who of the agency's most senior rung.
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Dec 01, 2025
A detailed look at the key figures from Omnicom and IPG's blockbuster deal
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Dec 01, 2025
BBDO, TBWA, and McCann emerge as the three global creative networks in post-IPG overhaul
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Dec 01, 2025
The newly merged holding company is expected to tighten its grip on principal media trading—potentially reshaping the flow of billions in ad dollars
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Dec 01, 2025
Since Omnicom announced its intent to acquire Interpublic Group (IPG) in December of last year, industry onlookers have speculated what the new company will look like. Among the key questions: […]
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Dec 01, 2025
The counterintuitive strategy driving Thumbtack's growth.
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Nov 28, 2025
Consumers give tech giants the highest brand perception and purchase intent.
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Nov 28, 2025
As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels.
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Nov 28, 2025
Shoppers are increasingly turning to AI first, using ChatGPT and Perplexity to research, compare, and discover gifts before going to Google or Amazon.
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Nov 27, 2025
Apple's holiday ad unites a cast of puppet woodland creatures in an ode to friendship
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Nov 26, 2025
Amid disruption, the industry still has reasons to be hopeful—and maybe even excited.
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Nov 26, 2025
The newly combined company could lead to more personalized streaming and greater TV buying power.
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Nov 26, 2025
Insiders speculate on retail media acquisition targets amid Omnicom's acquisition of IPG closing.
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Nov 26, 2025
Nearly a year after announcing the deal, Omnicom has officially closed its $13.5 billion acquisition of Interpublic Group, creating the world's largest advertising and marketing holding company by revenue and […]
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Nov 26, 2025
Maddow won both the total viewers and the Adults 25-54 demo during that time.
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Nov 26, 2025
GMA was the only show with growth in both measured categories.
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Nov 26, 2025
Campbell's corporate is in hot water, and this time it's not in the saucepan. On November 21, news broke that a former Campbell's employee named Robert Garza is suing the […]
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Nov 26, 2025
ABC News' broadcast is now available across all distributors.
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Nov 26, 2025
Plus, Fox News Media brings on the holiday season with the lighting of its Christmas tree.
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Nov 26, 2025
Netflix, Comcast, and Paramount Skydance are looking to acquire parts or all of the storied entertainment giant.
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Nov 26, 2025
Global COO and CMO Christine Buscarinom on empowering to create a people-centric office culture.
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Nov 26, 2025
Fresh brands are going big on floats and balloons for the 99th edition.
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Nov 26, 2025
Between 15-30% of online shoppers will use it this year, according to Bain.
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Nov 26, 2025
As search traffic erodes, commerce teams are leaning on direct audiences, earlier deal cycles, and rigorous price verification.
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Nov 26, 2025
Health care products are the hardest hit, according to new data from IPG's Intelligence Node.
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Nov 26, 2025
See the advertisers showcasing deals during Prime Video's NFL, NBA, and golf programming.
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Nov 26, 2025
Thanksgiving isn't just a time for Americans to express their gratitude. It's also become a chance for major retailers to duke it out for a spot at the dinner table—specifically, […]
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Nov 25, 2025
Now that the $13 billion merger between Omnicom and IPG is actually happening, all attention turns to what the merged entity will look like. Here are three scenarios.
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Nov 25, 2025
This post was created in partnership with Codeword Modern culture moves faster than any marketing calendar can keep up with—which means the brands that win aren't the ones planning the […]
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Nov 25, 2025
This post was created in partnership with Treasure Data Key takeaways Just as professional drivers rely on cutting-edge engineering to push the limits of human performance, today's creatives are using […]
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Nov 25, 2025
This post was created in partnership with EA Sports Key takeaways The future of fandom is democratized, immersive, and powered by technology that turns passive sports fans into active participants. […]
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Nov 25, 2025
CNN's The Whole Story with Anderson Cooper was a hit with the demo audience.
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Nov 25, 2025
At ADWEEK House's Raceway activation at Formula One's Las Vegas Grand Prix, execs from Google, EA Sports, Amazon discussed the next era of fan engagement.
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Nov 25, 2025
This week on Adspeak, we talk to Mikey Mohr, CEO of Houseplant, a cannabis product company that he co-founded with Hollywood actor Seth Rogen and producer Evan Goldberg. The three are part of ADWEEK's Brand Genius class of 2025.
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Nov 25, 2025
Motorsports sponsorship has evolved and CPGs like Allegra are finding creative ways to justify the investment, even though getting into F1 has way more hurdles compared to working with other major sports leagues like the NFL or MLB.
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Nov 24, 2025
American Eagle is ending an eventful year with an unexpected star for its holiday campaign: ultimate host and tastemaker, Martha Stewart. Wearing jeans in a denim-hued dreamscape, Stewart is on […]
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Nov 24, 2025
Disney had the largest share increase, with all of its properties recording month-to-month increases.
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Nov 24, 2025
The deal measures the MovieSphere FAST channel and MovieSphere Gold digital network.
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Nov 24, 2025
The publisher, which cut 40% of its staff this spring, has shifted from seeking new funding to weighing acquisition offers
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Nov 24, 2025
The former WPP chief will lead Kantar Media's newly independent board.
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Nov 24, 2025
Uber's first national holiday ad continues its push into U.S. suburbia
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Nov 24, 2025
Unconditional approval means the deal has cleared its final regulatory hurdle.
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Nov 21, 2025
A court will now determine the structural and behavioral changes Google must make to remedy its illegal adtech monopoly.
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Nov 21, 2025
NBC News and MSNBC podcasts feature in Apple's end-of-year podcast charts.
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Nov 21, 2025
MSNBC and CNN experienced year-over-year growth across the board.
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Nov 21, 2025
Plus, VR's killer app problem and how Pokémon GO is still winning.
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Nov 21, 2025
Netflix had eight titles in the chart.
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Nov 21, 2025
GMA was still retitled due to the YouTube TV and Disney carriage dispute.
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Nov 21, 2025
Networks offered live coverage of President Trump signing the bill to reopen the government.
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Nov 21, 2025
Brands including Walmart, Dunkin', and Xbox made standout ads of the week.
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Nov 21, 2025
Intuit has signed on as a top-tier domestic sponsor, or "founding partner," of the LA28 Olympic and Paralympic Games. As part of the partnership, Intuit will retain naming rights for […]
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Nov 20, 2025
Bloys spoke to media members during his 2026 Global Programming Slate presentation.
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Nov 20, 2025
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset it
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Nov 20, 2025
Plus, building trust with ultra-high-net-worth clients.
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Nov 20, 2025
With a Thanksgiving parade float and Labubu movie in the works, Pop Mart wants to become a global entertainment powerhouse
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Nov 20, 2025
The retailer will move its stock listing from the NYSE to Nasdaq.
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Nov 20, 2025
Dr. Seuss' green menace stars in McDonald's holiday campaign.
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Nov 20, 2025
Bradley Cooper won't give into Uber Eats' conspiracy that football was just invented to sell food.
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Nov 20, 2025
Biddable Assets' platform integrates brands' live sales data to create tailor-made media optimization algorithms.
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Nov 20, 2025
When I look at consumer spending patterns in this country, one statistic hits hard: the top 10% of households - those earning $250,000 or more annually—account for nearly half of all consumer spending. This isn't just a number; it's a reflection of a system that too often leaves communities on the margins.
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Nov 20, 2025
Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]
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Nov 19, 2025
Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.
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Nov 19, 2025
These new MLB deals run from 2026 to the 2028 season.
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Nov 19, 2025
ABC World News Tonight took the top spot in both total viewers and the Adults 25-54 demo.
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Nov 19, 2025
On December 4, 2024, an exuberant Hershey Company announced that "Reese's is back, baby!" The confectionary giant was referring to its 2025 Super Bowl spot for the Reese's Chocolate Lava […]
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Nov 19, 2025
Experts explain what to expect as Netflix, Comcast, and Paramount vie for Warner Bros. Discovery.
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Nov 19, 2025
Dan Levy and Heidi Gardner starred in previous ads, plus cameos from Morgan Freeman, Lil Wayne, and Jeff Goldblum.
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Nov 19, 2025
The Epstein PSA achieved the nearly impossible task of getting in the game with around a day's notice.
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Nov 19, 2025
Ritz is returning to the Super Bowl for the second consecutive year.
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Nov 19, 2025
The retailer plans to spend more on capital investments next year.
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Nov 18, 2025
Tactics and communications are merely the tip of the marketing spear. Proper marketers start in exactly the opposite place: diagnosis.
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Nov 18, 2025
The power of community, championing inclusivity, and building creativity under pressure.
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Nov 18, 2025
Plus, using machine-learning models and real-time data to optimize weekly investments.
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Nov 18, 2025
The men's grooming company is moving ahead with its biggest marketing push yet.
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Nov 18, 2025
The NFL continues to give the broadcast segment life.
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Nov 18, 2025
Meta's behavior in acquiring Instagram and WhatsApp was found to not be in violation of anti-competition laws
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Nov 18, 2025
CNN and MSNBC offered continuous coverage on Sunday evening.
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Nov 18, 2025
Great happiness can come in the smallest packages, as Dunkin' reminds people in a heartwarming children's tale for the holiday season. Dunkin's new campaign, "The Little Holiday Munchkin," is an […]
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Nov 18, 2025
Funding for startups that change how ads are bought is growing.
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Nov 18, 2025
The deal expands the grocer's upper-funnel ad offerings.
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Nov 18, 2025
At the tech giant's annual ad conference, execs laid out a 2026 strategy.
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Nov 18, 2025
A hostile political climate and economic volatility gutted budgets, but attendees were determined to adapt and keep pushing.
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Nov 18, 2025
The festival is the centerpiece of a commercial model built on events, commerce, and video.
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