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Nov 18, 2025
Plus, using machine-learning models and real-time data to optimize weekly investments.
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Nov 18, 2025
The men's grooming company is moving ahead with its biggest marketing push yet.
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Nov 18, 2025
The NFL continues to give the broadcast segment life.
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Nov 18, 2025
Meta's behavior in acquiring Instagram and WhatsApp was found to not be in violation of anti-competition laws
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Nov 18, 2025
CNN and MSNBC offered continuous coverage on Sunday evening.
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Nov 18, 2025
Great happiness can come in the smallest packages, as Dunkin' reminds people in a heartwarming children's tale for the holiday season. Dunkin's new campaign, "The Little Holiday Munchkin," is an […]
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Nov 18, 2025
Funding for startups that change how ads are bought is growing.
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Nov 18, 2025
The deal expands the grocer's upper-funnel ad offerings.
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Nov 18, 2025
A hostile political climate and economic volatility gutted budgets, but attendees were determined to adapt and keep pushing.
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Nov 18, 2025
At the tech giant's annual ad conference, execs laid out a 2026 strategy.
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Nov 18, 2025
The festival is the centerpiece of a commercial model built on events, commerce, and video.
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Nov 17, 2025
How Atlanta's infrastructure, culture, and collaborative spirit are fueling innovation and driving economic impact for the city.
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Nov 17, 2025
The most forward-thinking brands build experimentation into everything they do and leave the door open for innovation to inspire them.
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Nov 17, 2025
Two dynamic brand agency duos take the stage to showcase how they tackled a strategic rebrand.
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Nov 17, 2025
Fanta is transforming orange soda into a spooky-season ritual.
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Nov 17, 2025
What it's really like to steer narratives and maintain a public image in an era of nonstop engagement.
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Nov 17, 2025
Honest reflections, unexpected connections, and the kind of in-the-moment energy that only happens live.
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Nov 17, 2025
An honest, high-energy conversation about what it really takes to keep iconic brands relevant, resonant, and relentlessly modern.
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Nov 17, 2025
Uncover the driving factors showing fans how taking care of their minds sets them up to succeed in life.
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Nov 17, 2025
Havas CEO Yannick Bolloré on Monday shut down speculation that his company was exploring a deal with WPP, telling employees in an internal memo that the French holding group is […]
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Nov 17, 2025
Walmart revealed its collaboration with Dr. Suess Enterprises for its holiday campaign back in October, set in the magical world of "WhoKnewVille." Today, the retailer shared that the Grinch of […]
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Nov 17, 2025
MS NOW's new space, which previously belonged to BuzzFeed News, was chosen because it already met the necessary requirements for studio space.
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Nov 17, 2025
From subscription to freedom with Raina Enand, the meal delivery service's head of marketing.
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Nov 17, 2025
Lubar's departure comes weeks after reports speculated DDB could be retired following Omnicom's acquisition of IPG
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Nov 17, 2025
When brands talk about using AI, most describe some version of making content faster, cheaper, or "more personalized." Heather Salkin and Jason Snyder think that approach is already stale. Their […]
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Nov 17, 2025
New agents will live within Yahoo's demand-side platform, where advertisers can also integrate their own custom AI tools.
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Nov 17, 2025
Why the AI industry needs diverse voices right now.
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Nov 15, 2025
YouTube and Disney have reached a deal that will restore Disney's networks to YouTube TV.
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Nov 15, 2025
Ad industry insider suggests Havas is eyeing a minority stake, not a full-blown takeover.
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Nov 14, 2025
Lead with empathy even when resources are limited, and prove that creativity isn't just a marketing skill—it's a survival strategy.
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Nov 14, 2025
Discover how to turn change into a powerful competitive advantage.
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Nov 14, 2025
Jen Zeszut shares how bold branding, and other elements turned a nostalgic comfort food into a commercial success.
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Nov 14, 2025
Roy Fleeman breaks down how design choices built a world that feels authentic, premium, and irresistibly fun.
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Nov 14, 2025
Therabody's CMO John Solomon speaks on board-approved strategy powering its most ambitious product launches and multi-channel campaigns to date.
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Nov 14, 2025
Unpack what's driving decisions now and where the industry is headed as cultural shifts reshape the world.
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Nov 14, 2025
Among the honorees are media magnate Richelieu Dennis, Ghetto Film School founder Joe Hall, and McCann.
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Nov 14, 2025
Hear how automotive marketers are shifting gears to stay ahead of the curve.
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Nov 14, 2025
An immersive brand story that honors culture, care, and the power of pattern—because every texture tells a story
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Nov 14, 2025
Hear how Cann is turning curiosity into conversion and building a modern, microdosed, lifestyle brand.
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Nov 14, 2025
U.S. leader John Furner succeeds Doug McMillon as company CEO
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Nov 14, 2025
The news organization issued a public and personal apology to the president.
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Nov 14, 2025
No title had over a billion viewing minutes.
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Nov 14, 2025
The two networks had triple-digit growth in the primetime demo.
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Nov 14, 2025
GMA was retitled for the just-concluded week.
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Nov 14, 2025
Ahead of the holiday season, Ikea wants Canadian shoppers to know that it's the perfect place to buy practical gifts that people actually need. The retailer has launched a pair […]
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Nov 14, 2025
As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, Geico is among the top three car insurers in the […]
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Nov 14, 2025
Brands including Disney, Amazon, and KFC created this week's standout campaigns.
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Nov 13, 2025
A fireside chat with Tecovas CEO David Lafitte.
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Nov 13, 2025
How brands and marketing leaders are dealing with technology's rewrite of customer engagement.
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Nov 13, 2025
A session on what legacy brands can learn from creator-led launches.
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Nov 13, 2025
A panel of seasoned agency leaders sharing practical, battle-tested work approaches.
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Nov 13, 2025
A look at how modern marketing can transform a simple, functional product into a lifestyle brand.
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Nov 13, 2025
Sahara Lotti shares her journey as an inventor, founder, and CEO.
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Nov 13, 2025
Face-to-face with The Power 55, a new list of 55 Creators curated by Edelman.
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Nov 13, 2025
How CorePowa Yoga is breaking barriers in wellness.
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Nov 13, 2025
Hear from powerhouse CEOs as they leverage storytelling, creativity, and consumer insight for growth.
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Nov 13, 2025
Sprite faced a choice play defense in a changing environment or double down on what made it iconic.
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Nov 13, 2025
In 2026, Apple TV subscribers will get access to all MLS games at no additional cost.
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Nov 13, 2025
Call of Duty superfans have tomorrow marked on their calendars: The Activision Blizzard-produced combat game will be releasing the much-buzzed-about Call of Duty Endowment (C.O.D.E.) Legacy: Tracer Pack. Launched along […]
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Nov 13, 2025
The Series B round led by Prysm Capital and Accenture values the startup at $645 million.
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Nov 13, 2025
ADWEEK is bringing back the Brand Genius Creator Awards for 2026, with expanded new categories spanning the creators, marketers, and agencies setting the bar for social-first marketing. This list will […]
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Nov 13, 2025
The accidental marketer's guide to leading a $71 billion brand.
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Nov 13, 2025
This post was created in partnership with IRCODE QR codes are so yesterday - enter the era of scannable images. During a Brandweek 2025 session co-hosted with IRCODE, ADWEEK editor-in-chief […]
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Nov 13, 2025
NBC Nightly News and CBS Evening News had week-to-week gains.
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Nov 13, 2025
A sweeping product release of 10 new tools spans website creation, podcasting, digital product sales, and analytics
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Nov 13, 2025
The Disney blackout on YouTube TV won't end just yet.
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Nov 13, 2025
As ChatGPT and Perplexity move into commerce, the startup's new analytics tool helps brands see—and shape—how their products appear in AI-generated recommendations.
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Nov 13, 2025
The new Agentic RTB Framework was developed in partnership with a coalition including WPP, The Trade Desk, Index Exchange, and others.
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Nov 13, 2025
CloudX enlists AI agents for ad pricing, optimizing inventory.
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Nov 13, 2025
The most impactful agency executives are the ones who have powered themselves and their organizations, proving themselves indispensable to their clients. Through their work, these agency C-suite execs are setting […]
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Nov 12, 2025
The platform, thanks to a constellation of factors, is becoming the preeminent incubator for new media ventures.
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Nov 12, 2025
How to scale authentic creator-driven campaigns that move the needle across the entire funnel.
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Nov 12, 2025
HubSpot's Marketing Content Lead, Kyle Denhoff, reveals how the creators of inbound marketing developed a new playbook for the modern marketer: The Loop.
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Nov 12, 2025
Trent Thacker, Senior Director of Market and Customer Research at Cox Automotive, teams up with Jamie Warner, Brand Partnerships Senior Account Executive at iSpot, to share a visionary playbook for video creative excellence.
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Nov 12, 2025
Take a look at how technology, brand collaboration, and artist empowerment are reshaping the business of music.
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Nov 12, 2025
Take a look at how technology, brand collaboration, and artist empowerment are reshaping the business of music.
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Nov 12, 2025
Publicis Groupe CEO criticizes ‘apples and oranges' accounting ahead of Omnicom's IPG takeover.
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Nov 12, 2025
Cognitiv's Jeremy Fain answers questions about AI in an Ask Me Anything session at Brandweek.
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Nov 12, 2025
Hype is giving way to hard results.
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Nov 12, 2025
In a bid to repeat the colorful splash it made during last year's Super Bowl, Ferrara Candy-owned Nerds announced today that it has secured a spot in Super Bowl LX, which […]
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Nov 12, 2025
The tie-up revives Elite Daily in print and marks a new phase in Bustle Digital Group's experiential business
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Nov 12, 2025
Naylor becomes Nielsen's first chief client officer.
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Nov 12, 2025
Two new bots integrated within Google Ads can help marketers build and analyze their campaigns autonomously.
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Nov 12, 2025
The company also vacated 730,000 square feet of office space globally.
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Nov 12, 2025
Gap's collaboration with Sandy Liang shows it's okay for brands to whisper.
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Nov 12, 2025
Rethink's Aaron Starkman reflects on anxiety, independence, and the influence of South Park
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Nov 12, 2025
Campo will join the digital agency as CEO effective Jan. 1.
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Nov 12, 2025
Horwitz will step into the CIO role just two months after Cindy Rose took over as CEO, as the company works to turn around its troubled fortunes.
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Nov 11, 2025
CNN was the top network in the Adults 25-54 demo during election night.
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Nov 11, 2025
The marketplace sells AI generated voices of figures including Maya Angelou and Mark Twain, and lets artists sell AI versions of their own voices
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Nov 11, 2025
Rarely in the annals of modern advertising has such a poorly-made ad, for such a big brand, been the recipient of such a huge global media budget.
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Nov 11, 2025
Driving sales impact and cultural change with ethical data policies.
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Nov 11, 2025
At its annual UnBoxed event, the retail giant unveiled new AI ad tools and a centralized hub called Campaign Manager
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Nov 11, 2025
Amazon is making it easier for advertisers to play around in its massive database of consumer data. The ecommerce giant today announced Ads Agent, a new generative AI-powered chatbot within […]
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Nov 11, 2025
The product underscores how publishers are turning to utility-oriented apps to diversify their reach amid traffic disruptions.
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Nov 11, 2025
Monster Energy signed a landmark three-year deal with X Games.
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Nov 11, 2025
Amazon enlisted Benedict Cumberbatch to deliver dramatic readings of its most absurd customer reviews for the second chapter of its "Five Star Theater" campaign.
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Nov 11, 2025
WBD has hung a 'for-sale' sign, and potential buyers are circling.
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Nov 10, 2025
The holding company forwent a call with investors ahead of its acquisition by Omnicom, expected to close this month
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Nov 10, 2025
Paramount CEO David Ellison spoke at the company's first post-merger earnings.
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