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 Some of the best Apple deals of the summer arrived this week, including the AirPods Pro 3 for $189.99, up to $500 off select MacBook Pro models, and the lowest iPad Air prices since Apple's price hike. Additionally, you'll find a solid offer on the MacBook Neo at Best Buy this weekend.
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 According to various reports from sources such as Bloomberg's Mark Gurman and Macworld's Filipe Espósito, Apple is planning to release up to three new products with "Ultra" branding between late 2026 and early 2027.
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 It is now August, and that means the iPhone 18 Pro and iPhone 18 Pro Max are just a month away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
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 We're a little more than a month away from the September iPhone debut season, but there's still lots to talk about in the Apple universe, led this week by the launch of the new Apple Upgrade program in the United States.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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