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Apple's already raising prices on products and services. Is Siri next?
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 Back to school deals kicked off this week, with Best Buy's annual sitewide event including some great discounts on Apple products like AirPods Max 2 and MacBook Pro. Below you'll also find a record low price on the AirTag 2 and big savings on Apple Watch Series 11.
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OpenAI cut GPT-5.6 Luna API prices by 80% and Terra prices by 20% after model and inference gains lowered serving costs for high-volume AI work.
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Samsung's mobile and chip divisions are going in opposite directions, profit-wise.
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 Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged.
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The company recently raised prices on a number of products because of component supply shortages caused by the artificial intelligence boom.
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 Apple's AirTag 2 is available for the all-time low price of $89.00 this week, down from $99.00. This sale is on the 4-Pack of the AirTag 2, and it's a match of the record low price first seen during Prime Day.
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