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Yahoo BusinessSep 24, 2020
Apple: Favorable Mix Expected Ahead of iPhone 12 Launch, Says 5-Star Analyst
With the iPhone 12 launch around the corner, all eyes are on Apple (AAPL). The launch is set to come in the next quarter, and investors are eagerly waiting to see what the tech giant has up its sleeve.5-star analyst Chris Caso, of Raymond James, tells clients that based on production checks conducted across the iPhone supply chain last week, total production estimates are in-line with the Street's calls. That being said, he points to mix as a potential driver of significant upside."Current production plans suggest the most favorable mix we've ever seen for an iPhone launch, and the introduction of a fourth iPhone model at a price between iPhone 12 and iPhone 12 Pro will also help to boost blended average selling prices (ASPs). While the stock has already had a strong run since our upgrade last summer, we don't yet think all the benefits of what we expect to be a two-year 5G upgrade cycle are yet reflected in consensus estimates," Caso commented.According to Caso, these checks confirm that the iPhone 12 lineup will feature four new models: an entry-level iPhone 12, iPhone 12 Max, Pro and Max Pro.The sources couldn't provide any insights on pricing, but the analyst expects the base model to start at $699, which is the same price as last year's iPhone 11, only with a smaller screen. He also believes the Pro and Max Pro will remain "premium tier" phones, priced at $999 and $1,099, respectively. For the iPhone Max, AAPL will most likely price it at a modest premium to the base model
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