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 Apple has hired former Google VP Lilian Rincon as its vice president of product marketing for artificial intelligence, reports Axios. Before joining Apple, Rincon was vice president of product for Google Shopping.
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 Amazon kicked off the Big Spring Sale this week, and with it has come big discounts across a number of Apple products. This includes all-time low prices on AirPods Pro 3, AirTag, M4 iPad Air, and more.
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 Apple this week announced that it has discontinued the Mac Pro, with new configurations no longer available and no further models planned.
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 Apple says it has no record of a successful spyware attack against any device running Lockdown Mode, the opt-in security feature it introduced in 2022.
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 Google is improving its translation features with Gemini integration, adding AI in search and the Google Translate app. Users can expect smarter and more natural text translations, with improvements to phrases with nuanced meanings.
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OpenAI is reportedly pausing the erotic chatbot feature "indefinitely" in the latest example of shifting priorities.
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 Google is adding a new memory import feature to Gemini, making it easier for customers to switch to Gemini AI from another AI service. Users can import memories, context, and chat history from other AI apps.
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 Apple has discontinued the Mac Pro and has removed the machine from its website, reports 9to5Mac. Apple said it does not plan to design a new version of the ?Mac Pro?, and no new model will be coming in the future.
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Let's take LinkedIn's AI features for a spin.
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In the months ahead, the company will add AI-powered voice search for its smart TVs and streaming players. While Roku's existing voice search can find specific programs, actors, or genres, the upgrade will allow for more conversational queries, such as "What's the Barbie movie about?" or "How scary is The Shining." It will also support follow-up questions.
Other forthcoming Roku features include a "What do you like to watch?" feature to tweak Roku's home screen recommendations, live scores in the Sports section, and a search function in Roku's live TV guide. Roku is also updating its recently-launched Streaming Stick and Streaming Stick Plus to support private listening through Bluetooth headphones and earbuds.
TV-focused AI
Unlike rivals Amazon and Google, Roku isn't trying to launch an all-purpose AI that also happens to work on TVs. Roku doesn't sell its own smart speakers, and users primarily interact with voice control through the mic button on Roku remotes. The new AI-powered assistant will only respond to entertainment-related queries, Roku says.
"Even in this case, with us evolving Roku voice to now answer entertainment Q&A, we are specializing in a TV-related solution only," Amit Desai, Roku's director of product and UX for voice and conversational AI, told reporters. He added that the feature will use a combination of in-house and commercial AI technology.
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What's not a given is paying full retail price. Yep, you can snag discounts on Windows 11. How much you'll save depends on your circumstances (and your stomach for hassle), but if you're lucky, you could technically get it for free. Legitimately for free, since installing Windows without ever activating it doesn't count as a full, sanctioned copy of the software. (Ahem.)
Here's how, in several different ways. These strategies often apply for Windows 10 licenses too, but that operating system got the axe on October 14. Your better bet will be Windows 11, as it'll get feature updates.
Simple upgrade: Trade up from Windows 10 to Windows 11
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