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Whoa! Apple's MacBook Neo resets expectations for what a budget laptop should be in 2026. PCMag's Joe Osborne runs through the key features—and our first performance, display, and battery life tests.
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On an earnings call today, an ASUS executive admitted that Apple's more affordable MacBook Neo is a "shock" to the PC industry (via PCMag). In the U.S., the MacBook Neo starts at just $599, or at an even lower $499 for college students.
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Apple's Mac lineup will soon span a wider price range than ever, from the new $599 MacBook Neo to a rumored top-of-the-line MacBook "Ultra" expected later this year. However, new research suggests the broader laptop market could be heading for a painful price adjustment.
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