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Those might not exactly be ads you're seeing on ChatGPT, at least according to OpenAI. Nick Turley, OpenAI's head of ChatGPT, clarified the confusion around potential ads appearing with the AI chatbot. In a post on X, Turley said "there are no live tests for ads" and that "any screenshots you've seen are either not real or not ads." The OpenAI exec's explanation comes after another post from former xAI employee Benjamin De Kraker on X that has gained traction, which featured a screenshot showing an option to shop at Target within a ChatGPT conversation.
OpenAI's Daniel McAuley responded to the post, arguing that it's not an ad but rather an example of app integration that the company announced in October. However, the company's chief research officer, Mark Chen, also replied on X that they "fell short" in this case, adding that "anything that feels like an ad needs to be handled with care."
"We've turned off this kind of suggestion while we improve the model's precision," Chen wrote on X. "We're also looking at better controls so you can dial this down or off if you don't find it helpful."
There's still a lot of uncertainty about whether OpenAI will introduce ads to ChatGPT, but in November, someone
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AI services like Perplexity or OpenAI's SearchGPT could be search engine options in a future version of Safari, Bloomberg reports. The tentative plans were shared by Eddy Cue, Apple's senior vice president of services, while on the stand for Google's ongoing search antitrust case. Cue was called to testify because of the deal Google and Apple have to keep Google Search as the default search engine on the iPhone.
Cue claims Apple has discussed a possible Safari-integration with Perplexity, but didn't share any definitive plans during his testimony. It's clear that he believes AI assistants will inevitably supplant traditional search engines, though. "Prior to AI, my feeling around this was, none of the others were valid choices," Cue said. "I think today there is much greater potential because there are new entrants attacking the problem in a different way."
Whatever AI search Apple ultimately adds likely won't be the default at first, according to Cue, but "there's enough money now, enough large players, that I don't see how it doesn't happen." There's some evidence to back up the idea that things are changing, too.
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