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So, is this just the price of using online services, or should you be worried about how this information could affect your life?
How does your personal data become available?
One of the main currencies of the internet is information. This means that when you join a new site or service, there's a good chance that elements of the data you provide could be sold to data brokers. These companies can then put together the information they glean from various sources to build a profile on you, which is then either made available on people search sites or sold to a range of interested customers.
What harm comes with having personal data online?
Not only does this have potential risks to your privacy and safety, as anyone could get access to things like your phone number, businesses you own, or other contact details. But it could also work against you in a number of ways.
Data brokers can sell your data to financial bodies such as banks and insurance companies, who might decide that you're too much of a risk for loans, credit cards or mortgages.
Recruitment consultants can go to brokers for background checks on potential employees, all without your consent.
Healthcare providers can also approach brokers as part
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Nigel Williams-Lucas, director of Information Technology at Maryland-based footwear retailer DTLR, faced a challenge that most IT execs will recognize: the business was pushing hard on digital transformation, and the IT infrastructure was struggling to keep pace.
Store managers were seeking better data analytics and business intelligence from backend systems like inventory and sales. The business wanted IT systems to support customers ordering online and picking up at a physical store within two hours.
The network needed to securely support real-time, bandwidth-intensive IP security cameras. And Williams-Lucas wanted to roll out beaconing technology, in which the network gathers information about customer in-store activity via Bluetooth or Wi-Fi, and can send discount offers to a customer's phone based on where they are in the store and what they appear to be interested in.
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